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The Impact of Social Networking on the Sports World

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The Impact of Social Networking on the Sports World New York State Bar Association and Herrick, Feinstein LLP Tuesday, November 17, 2009 8:30 am to 10:30 am Agenda 8:00 am to 8:30 am Breakfast and Networking 8:30 am to 8:35 am Welcome Remarks 8:35 am to 8:55 am Ownership of Content 8:55 am to 9:15 am Media Rights - On-site Live Content 9:15 am to 9:55 am Business Models and Future 9:55 am to 10:30 am Questions and Networking Table of Contents Ownership of Content a. ESPN Social Networking Guidelines b. New York Times' Social Networking Guidelines c. NBA Social Networking Guidelines d. Miami Heat Social Networking Guidelines e. IOC Blogging Guidelines f. LPGA and Social Networking g. Madison Square Garden, LP v. National Hockey League, et. al. ("NY Rangers v. NHL") II. Media Rights: On-site Live Content a. Digital Media Copyright Act ("DMCA") b. MLB Media Credentials c. NFL Media Credentials d. NBA Media Credentials e. NHL Media Credentials f. National Basketball Association and NBA Properties, Inc. v. Motorola, Inc. g. Football Association Premier League Limited, et. al, v. YouTube, Inc., et. al ("Viacom v. YouTube") 111. Business Model and the Future a. "Ochocinco Teams with Motorola For News Network On Twitter," Sports Business Daily, Oct 26, 2009. b. Josh Robbins, "NBA is all a-Twitter," stltoday.corn, Sep 6, 2009. c. "NBA League Pass Mobile Being Released Across Different Platforms," Sports Business Dail Oct 29 2009. d. "Knicks Seek to Reconnect With Fan Base With New Marketing Push," Sports Business Oct 30, 2009. e. Gary Jacobson, "Dallas Mavericks bar bloggers from locker room," dallasnews.com , Mar 10, 2008. IT. "NBA Instructs Mavericks to Re-Open Locker Room To Bloggers," Sports Business Pth, Mar 28, 2009. g. "Chris Paul Caught Lying on Twitter?" nba.fanhouse.corn, Jul 18, 2009. h. "Tony La Russa Settles Lawsuit Against Twitter Out of Court," Sports Business Daily, Jun 8, 2009. i. "Athletes Flocking To Twitter, But Authentication Remains Issue," Sports Business Aug 10, 2009. j. Twitter Impersonation Policy k. Anthony La Russa v. Twitter, Inc.: Notice of Dismissal of Complaint With Prejudice I. Anthony La Russa v. Twitter, Inc: Complaint LSPNs guidelines for social networking I ProFootballTalk.corn Page 2 of 8 o Draft Trade Chart CFT Other Stuff • Pie of the Day • PFT Gear • Live Blos o Radio Schedule About • Contact • Feeds • Advertising • iiicyJplicy ESPN's guidelines for social networking Posted by Mike Florio on August 4, 2009 10:21 PM ET Here is a verbatim copy of ESPN's new guidelines for social networking, which has been forwarded to us by ESPN. ESPN'S ADDITIONAL GUIDELINES FOR SOCIAL NETWORKING ESPN regards social networks such as message boards, conversation pages and other forms of social networking such as Facebook and Twitter as important new forms of content. As such, we expect to hold all talent who participate in social networking to the same standards we hold for interaction with our audiences across TV, radio and our digital platforms. This applies to all ESPN Talent, anchors, play by play, hosts, analysts, commentators, reporters and writers who participate in any form of personal social networking that contain sports related content. ESPN Digital Media is currently building and testing modules designed to publish Twitter and Facebook entries simultaneously on ESPN.com , SportsCenter.com, Page 2, ESPN Profile pages and other similar pages across our web site and mobile platforms. The plan is to fully deploy these modules this fall. Specific Guidelines Personal websites and blogs that contain sports content are not permitted Prior to engaging in any form of social networking dealing with sports, you must receive permission from the supervisor as appointed by your department head ESPN.COM may choose to post sports related social media content If ESPN.com opts not to post sports related social media content created by ESPN talent, you are not permitted to report, speculate, discuss or give any opinions on sports related topics or personalities on your personal platforms The first and only priority is to serve ESPN sanctioned efforts, including sports news, information and content * Assume at all times you are representing ESPN http ://profootbal 11/3/2009 iirvs guidelines tor social networking I ProFootballFalk.com Page 3 of 8 * If you wouldn't say it on the air or write it in your column, don't tweet it * Exercise discretion, thoughtfulness and respect for your colleagues, business associates and our fans • Avoid discussing internal policies or detailing how a story or feature was reported, written, edited or produced and discussing stories or features in progress, those that haven't been posted or produced, interviews you've conducted, or any future coverage plans. • Steer clear of engaging in dialogue that defends your work against those who challenge it and do not engage in media criticism or disparage colleagues or competitors • Be mindful that all posted content is subject to review in accordance with ESPN's employee policies and editorial guidelines • Confidential or proprietary company information or similar information of third parties who have shared such information with ESPN, should not be shared Any violation of these guidelines could result in a range of consequences, including but not limited to suspension or dismissal. Permalink 13 Comments 0 Latest stories in: Featured Articles, Et Previous: at therQngppic Next: Glazer desecrates_Mort's bus 13 Responses to "ESPN's guidelines for social networking" 1. tiiattomdude says: August 4, 2009 10:3.9PM .and they call Obama a Socialist. 2. igqil2 says: AuMlllt 4, 2009 10:58 PM ESPN is only hurting themselves by this. I will just continue following local beat writers who post all sorts of great content,.. The only time I even read ESPN is when a blog with "sports related content" posts a link or when someone posts something on Twitter. Why follow an ESPN personality if they cant offer any content? ESPN needs to check out some websites on how to build traffic through social networking. If you have content to offer on your Twitter, people will follow you, then when you post ESPN links, ESPN gets traffic and makes money. I can understand them not wanting their people to get in wars with their Twitter followers, not wanting them to link to big ESPN competitors or posting libelous or unsubstantiated content, but this goes WAY too far, 3. di7 says: Ags4,2QQ9JhQjJEM http ://profootballtalk.nbcsports. com/2009/08/04/espns-guidelines-for-soci al-networking! 11/3/2009 Poynter Online - <i>New York Times<li>' Policy on Facebook and Other Social Network,,. Page 1 of 2 PoynterOnli ne New York Times' Policy on Facebook and Other Social Networking Sites This unedited policy was provided by Craig Whitney, The New York Times' assistant managing editor who oversees journallstic standards. Using "Facebook" in Reporting Facebook and other social networking sites --- MySpace, Linkedln, even Twitter can be remarkably useful reporting tools, as the Virginia Tech shooting in 2007 proved. As we've discovered from the experts on our staff, Facebook pages often tell a lot about a person's work, Interests, friends, and thoughts, and, as one page leads or links to another, Facebook can help reporters do triangulation on difficult-to-research subjects. What people write on Facebook sites is publicly available information, like anything posted on any site that is not encrypted. But there are a few things to be careful about, nonetheless. One of them is that outsiders can read your Facebook page, and that personal blogs and "tweets" represent you to the outside world just as much as an 800- word article does. If you have or are getting a Facebook page, leave blank the section that asks about your political views, In accordance with the Ethical Journalism admonition to do nothing that might cast doubt on your or The Times's political impartiality In reporting the news. Remember that although you might get useful leads by joining a group on one of these sites, it will appear on your page, connoting that you 'joined" it -- potentially complicated if it is a political group, or a controversial group. Be careful not to write anything on a blog or a personal Web page that you could not write in The Times -- don't editorialize, for instance, if you work for the News Department. Anything you post online can and might be publicly disseminated, and can be twisted to be used against you by those who wish you or The Times ill -- whether it's text, photographs, or video. That includes things you recommend on TimesPeople or articles you post to Facebook and Digg, content you share with friends on MySpace, and articles you recommend through TimesPeople. It can also Include things posted by outside parties to your Facebook page, so keep an eye on what appears there. Just remember that we are always under scrutiny by magnifying glass and that the possibilities of digital distortion are virtually unlimited, so always ask yourself, could this be deliberately misconstrued or misunderstood by somebody who wants to make me look bad? Another problem worth thinking about is how careful to be about Facebook "friends." Can we write about someone who Is a "friend?" http://www.poynter.org/content/content print. asp?id= 157136 11/3/2009 Poynter Online - <i>New York Tirnes</i>' Policy on Facebook and Other Social Network... Page 2 of 2 The answer depends on whether a "friend" is really a friend. In general, being a "friend" of someone on Facebook Is almost meaningless and does not signify the kind of relationship that could pose a conflict of interest for a reporter or editor writing about that person.
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