COLORADOCOLORADO BYBYWAWAYSYS Benefit local communities and the state economy.

$4.8 BILLION combined impact (2009–14) ROUTES ACROSS of visitor spending on CO Byways LEGEND Colorado Byways Economic Data Analysis Report 11/11/16 Frontier Pathways CASE STUDY ROUTES Unaweep Tabeguache Length: 133 miles Driving time: 3 hours Gold Belt Tour Features: San Miguel River Environmental Area; Unaweep Seep; Dolores and San Miguel Rivers; Driggs Mansion; West Creek Picnic Area; Gateway Colorado Auto Museum; Nature Conservancy’s Tabeguache Creek Preserve; Hanging Flume; Highway of Legends Dominguez and Escalante Expedition Historic Marker; Nature Conservancy San Miguel Canyon Preserve. Visitation by international travelers has increased and may account for up to 10% of the bywayʼs travelers. Los Caminos Antiguos Top of the Rockies Length: 115 miles Driving time: 3 hours Features: Tennessee and Fremont passes; Arkansas Headwaters State Recreation Area; Pike, Arapaho, White River National Forests; Arkansas River Headwaters State Park; National Mining Hall of Fame and Museum; Healy House Museum; White River National Forest. Top of the Rockies An average of 4,600 vehicles per day pass by one of the bywayʼs unique interpretive areas, Climax Mine.

Unaweep Tabeguache Gold Belt Tour Length: 131 miles Driving time: 5 hours Features: Royal Gorge Bridge; ; Florissant Fossil Beds National Monument. West Elk Loop More than 12,000 acres along the byway corridor have been protected through conservation easements. BYWAY-RELATED PROJECTS All Other Byways Healthy Highways Building connections between Colorado’s byways communities and health-conscious families interested in active, Case Study Route nature-based travel. Wayfinding Increasing visitor traffic and spending, and bolstering regional and local economic development by improving Healthy Highways Route visibility of and signage along Colordado’s byways. Bike the Byways Connecting cycling enthusiasts with Colorado’s most scenic roadways. Wayfinding Route All Routes.

Colorado Scenic & Historic Byways Commission established. AASHTO Award: San Juan Southern Colorado Conservation Friends of Colorado Scenic & Historic American Recreation Coalition Skyway Historic Preservation Open Space Award: Gold Belt Tour and Byways program reauthorized. Project and Multimedia Package San Juan Skyway National Scenic Byways First 5 Byways designated: Best State Guidebook Alpine Loop, Gold Belt Tour, Highway of Legends, Peak to Byway technical assistance The Colorado Historical Society AASHTO Award: Colorado Peak and San Juan Skyway program initiated. Stephen H. Hart Award Grassroots Training Program

ʼ91 ʼ92 ʼ93 ʼ95 ʼ02 1989 ʼ14 2016 25th Anniversary of Colorado Preservation Honor the National Scenic Award - Colorado Scenic and Governor’s Award Western 25th Anniversary of Byways Program Historic Byway Commission Colorado Scenic & Historic Colorado Scenic and Historic the Colorado Scenic & Byways Smart Growth and AASHTO Award: Santa Fe Byways Commission Colorado Scenic & Historic Historic Byways Program National Scenic Byways reauthorized. Development Trail Scenic and Historic program established. Byways Commission reauthorized Byway Marketing until further modification. BYWAYS HISTORY COLORADOCOLORADO BYBYWAWAYSYS Benefit local communities and the state economy.

THE BYWAYS VISION STATEMENT Guiding travelers to experience and be inspired by treasured places ROUTES 26 that comprise Colorado’s Scenic and Historic Byways. MILES 2,565 CDOT SYSTEM MILES 2,061 OFF-SYSTEM MILES (COUNTY/LOCAL ROADS) 504 VISITORS DRIVING HOURS 142 “Interest in historic places In 2015, more than 66% topped the list of specific draws among COUNTIES 48 of out-of-town visitors Colorado visitors in 2015, followed by an interest in DESIGNATED AS AMERICA’S BYWAYS 11 came to Colorado in cultural activities and attractions.” US NATIONAL FOREST BYWAYS 10 their own car or truck. BUREAU OF LAND MANAGEMENT BACK COUNTRY BYWAYS 2 WWW.COLORADO.COM $17.2 BILLION # OF PAGE VIEWS 9,657,538 Total spending by domestic visitors to Colorado PAGE VIEWS OF BYWAYS-RELATED ARTICLES 304,098 Statistics from: Longwoods International, Colorado Travel Year 2015 Report

VIRTUAL SCENIC BYWAYS GUIDE www.colorado.com National Scenic Byways Discretionary Grants Program UNIQUE VIEWERS PER MONTH 8,977 DOWNLOADS PER MONTH 128 $4.5 million Total Grants Awarded to CO Byways AVERAGE AMOUNT OF TIME SPENT ON SITE 3min. 30 sec. 1992 – 2012 $22.4 million ITUNES DOWNLOAD APP 1,406 20% Matched Contributions Total Investment = CDOT BYWAYS MAIN WEB PAGE www.codot.gov/travel/scenic-byways $17.9 million Grant Funds+Matched Contributions PAGE VIEWS IN 2016 485,019 UNIQUE VIEWERS PER MONTH IN 2016 27,751 GRANT FUNDING