Text Matters: A Journal of Literature, Theory and Culture Number 10 Literature Goes Pop / Literar(t)y Article 13 Matters 11-24-2020 Metanarratives and Storytelling in Contemporary Mainstream Popular Music: Romeo and Juliet in the Making of the Star Persona Eduardo Viñuela University of Oviedo Follow this and additional works at: https://digijournals.uni.lodz.pl/textmatters Part of the Feminist, Gender, and Sexuality Studies Commons, and the Interdisciplinary Arts and Media Commons Recommended Citation Viñuela, Eduardo. "Metanarratives and Storytelling in Contemporary Mainstream Popular Music: Romeo and Juliet in the Making of the Star Persona." Text Matters: A Journal of Literature, Theory and Culture, no.10, 2020, pp. 209-222, doi:10.18778/2083-2931.10.13 This Article is brought to you for free and open access by the Arts & Humanities Journals at University of Lodz Research Online. It has been accepted for inclusion in Text Matters: A Journal of Literature, Theory and Culture by an authorized editor of University of Lodz Research Online. For more information, please contact
[email protected]. Text Matters, Number 10, 2020 http://dx.doi.org/10.18778/2083-2931.10.13 Eduardo Viñuela University of Oviedo Metanarratives and Storytelling in Contemporary Mainstream Popular Music: Romeo and Juliet in the Making of the Star Persona A BSTR A CT This article analyzes how mainstream artists respond to the dynamics of online fan communities, developing complex metanarratives that interrelate their songs and music videos with their “personal” activity on social media. Audiences analyze in depth and discuss each release, contributing to its viralization on the internet.