Socialize Much? Social Media 5 steps Best Management Practices to social product marketing implementation Know your audience - know your networks 1. De ne Your Awareness-to-Pur- You’re in social media - like it or not chase Lifecycle Face to face or through technology, someone will be 2. Develop a Social Media Hub talking about you or telling your story.

3. Develop Great Content Build it and use it. 4. Facilitate the Transitions Social media doesn’t stand alone. Use with other 5. Measure Progress and Set Goals communication tools.

Limit your posts and tweets - don’t socialize too resources much tools to make it easy Limit your posts to 1-2 per day or 5-7 per week. is also helps limit the amount of conversation you will * need to monitor. With HootSuite, you can monitor keywords, manage multiple , , LinkedIn, Foursquare, Ping.fm and WordPress pro les, Engage in conversation - make some new friends and schedule messages. (and there’s a free version!) Need to dialogue with people. Social media creates a two-way communication channel, whereas the web is Gnip only a one-way “brochure.” Realtime social media data delivery. High volume data streams from Twitter, Facebook, and You want people to suggest to their friends and retweet dozens more sources. Deliver your social data; your awesome messages. you analyze it. Use a # or make a new one. Radian6 Tell your organization’s story - or someone else Google Analytics Twitrratr will Google Alerts Facebook Insights Complete the bio of your about section for every social Addictomatic Twitter Statistics network. Use this area as a well to tell your organization’s SocialMention story.

Dr. Tracy Irani Allow people to talk about your organization. SOCIALIZE WITH US irani@u .edu Take advantage of negative posts or feedback to share the Kevin Kent facts and the rest of the story. kevin.kent@u .edu

Christy Chiarelli THEPIECENTER.COM ccw@u .edu @PIECENTER

Link to the video used during the presentation. http://www.youtube.com/user/Socialnomics09#p/u/8/lFZ0z5Fm-Ng