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Dance in Advertising – Commercial Archive Product/Brand Title/Content Dance in Advertising – Commercial Archive Choreographer/ Product/Brand1 Title/Content Time Year Ad Agency Director Artist 7-Eleven (Slurpee) 30 sec 2000s Tracy Locke* David Bernal N.W. Ayer ABH 7-Up “Farmer” 30 sec 1986 International* Michael Absolut Vodka “Hugs” 1 min 2009 TBWA/Chiat/Day Haussman Department of “Vince and 1980s- Ad Council, Leo 30 sec Transportation Larry Shuffle” 90s Burnett Michael Adidas 30 sec 2003 Rooney Nima Adidas (Canada) “House Party” 2 min 2009 Sid Lee Montreal Nourizadeh 41 sec (Belly Aero Shave 1960s* Dancers) “Dancing Kaplan Thaler Warren Aflac 30 sec 2011 Duck” Group Kushner “Stomachs Jack Tinker & Alka Seltzer Montage” 1964 Partners (Ballerina) (Home Wade Alka Seltzer 1 min 1950s* Musical – Advertising “Speedy”) Allied Chemical (Desert D’Arcy Masius Questo Touch choreography) 1 min 1960s Benton & Bowles Fabric “More to Grady Amazon Prime 1 min 2015 Arsenal Creative Mandy Moore Prime” Hall American Eagle (Outdoor 30 sec 2000s Outfitters dance party) American Eagle (AEO Denim 1 min 2016 Laird + Partners Outfitters Revolution) 30 sec American “Ellen Ellen 60 sec 2004 Oglivy & Mather Express Degeneres” Degeneres* Tom Amp’d Mobile “Pole” 30 sec 2007 Taxi Christmann AMP Energy Papa & “Jump-start” 30 sec 2008 BBDO Drink Daddy (Aerobics Young & Anacin 30 sec 1987 Class) Rubicam* (Vaudeville 1950s- D’Arcy Masius Ansco Film 1 min quartet) 60s Benton & Bowles “Truth: Anti-Smoking Arnold Tom Michael Magical 30 sec 2008* Campaign Worldwide* Kuntz* Rooney Amount” Mark TBWA/Media Coppos & Apple “1234” 30 sec 2007 Arts Lab Virgina Lee “the band” Mark Apple 2 min 2004 TBWA/Chiat/Day Features U2 (“Vertigo”) Romanek Apple “Acoustic” 30 sec 2006 TBWA/Chiat/Day (Bob Dylan) Apple “Breakdance” 30 sec 2004 TBWA/Chiat/Day Phil Apple “Capture” 30 sec 2009 TBWA/Chiat/Day Morrison Morano Mark Apple “Colors” 30 sec 2006 TBWA/Chiat/Day Romanek “Curtain Call” Mark Apple 30 sec 2006 TBWA/Chiat/Day (Eminem) Romanek Dave Apple “Dance” 30 sec 2003 TBWA/Chiat/Day Meyers Mark Apple “Echoes” 1 min 2014 TBWA Romanek Mark Apple “Gamma” 30 sec 2008 TBWA/Chiat/Day Romanek Dave Apple “Hip Hop” 45 sec 2003 TBWA/Chiat/Day Hi Hat Meyers Mark Apple “Island” 30 sec 2007 TBWA/Chiat/Day Romanek Glenn Martin & Akexi Apple “Jerk It Out” 30 sec 2005 TBWA/Chiat/Day Tylevitch, Ben Conrad Apple “Mandolin” 30 sec 2007 TBWA/Chiat/Day Features Paul McCartney “Party Apple 30 sec 2007 TBWA/Chiat/Day Animated” Apple “Party Color” 30 sec 2007 TBWA/Chiat/Day Apple “Pop-Lock” 30 sec 2005 TBWA/Chiat/Day Mark Apple “Queen” 30 sec 2007 TBWA/Chiat/Day Romanek “Rock” (Are Dave Apple you gonna be 45 sec 2003 TBWA/Chiat/Day Meyers my girl) Chris Apple “Roller- 30 sec 2005 TBWA/Chiat/Day Robinson skating” “Saturday Hip Apple 30 sec 2005 TBWA/Chiat/Day Hop” Mark Apple “Seventy” 30 sec 2006 TBWA/Chiat/Day Romanek Mark Romanek, Features Apple “Sonic” 30 sec 2008 TBWA/Chiat/Day Logan ColdPlay Hefflefinger “Sparks” Mark Apple (Wynton 30 sec 2006 TBWA/Chiat/Day Romanek Marsalis) Apple “Stereo Rock” 30 sec 2004 TBWA/Chiat/Day “Think Jennifer Apple 1 min 1997 TBWA/Chiat/Day Different” Golub “Wild Dayton/ Apple 30 sec 2004 TBWA/Chiat/Day Postings” Faris (550 calorie Grey Global Applebee’s 30 sec 2012 flash mob) Group, Inc. (I’m Thinking Merkley + Erich Arby’s 30 sec 2007 Arby’s) Partners Joiner Arthur Murray (Cruise ship 1 min 1970s D’Arcy Masius dance) Benton & Bowles Arthur Murray (Waterfront 30 sec 1970s D’Arcy Masius dance) Benton & Bowles Arthur Murray (Interpretive 3 min 1950s Party (live) dance) Patrick AT&T “Ballet” 30 sec 2010 BBDO AC Ciulla* Daughters (Mini Tony AT&T 2003 Cheerleaders) Gonzalez Jim AT&T “Flash Mob” 30 sec 2011 BBDO Jenkins AT&T “Trays” 1 min 1986 Oglivy & Mather Paul Audi “Gymnasta” 1 min 2008 BBH Hunter Jeff Autoinsurance.c Jenkins & “The Musical” 1 min om Andrew Laurich “Bomchickawa- 5 min Bryan Axe hwah 2007 BBH 26 sec Buckley Rockumentary” Axe “Find Your Francois 1 min 2016 72andSunny Magic” Rousselet BBH, Axe “Dance Floor” 15 sec 2017 72andSunny (Bacardi and Bacardi 30 sec diet cola) Bacardi “Bottle” 1 min 1980s Leo Burnett* Louis Falco (Spanish) Armando Bo Young & & Luciano Bacardi “Dance” 45 sec 2009 Rubicam Podca- minsky Bacardi “Glasses” 1 min 1984 Leo Burnett Louis Falco (Spanish) Bacardi “Ice” 1 min 1984 Leo Burnett Louis Falco (Spanish) McCann- Bacardi “Mojito” 1 min 2008 Erikson* Traktor “No Bad Bacardi 40 sec 2005 Fallon via Dancers Dancing” Partizan “Party by Avrett Free Bacardi 30 sec 2000 Night” Ginsberg McCann- Bacardi “Platform” 50 sec 2004 Erikson* Bacardi “Telefono” 60 sec 1987 Leo Burnett Louis Falco (Spanish) Bailey’s “Christmas Regan Benjamin 2 min 2013* BBH (Irish liqueur) Nutcracker” Ledwidge Millepied Bailey’s “Cream with Michael 1 min 2012 BBH Megaforce (Irish liqueur) Spirit” Rooney “Let Your Bali Co. Body Speak 30 sec 1987 DFS Dorland Louis Falco Freely” Bally’s Total Marty 25 sec 2002 Fitness Kudelka Bally’s Total Pussy Cat 1 min 2008* Robin Antin Fitness Dolls Barclays (Caribbean Travelers 30 sec 1978 Dance) Checks Featuring Barnes & Nobles (Nook) 30 sec 2011 Janet Lynch (Amazemint D’Arcy Masius Beech-Nut Gum 1 min 1960s Beach) Benton & Bowles (Calypso 1 min 1950s- D’Arcy Masius Beech-Nut Gum singer 60s Benton & Bowles w/dancers) Rocky Bell South “Plumbers” 30 sec 2001 Westwayne Keith Young Morton Best Buy “Employee of Gabriel deGrood 30 sec 2013 (Beats by Dre) the Month” Bendt, LLC. Best Foods D’Arcy Masius (Hula hips) 30 sec 1950s Nucoa Benton & Bowles Margarine O’Keefe Jeff Big Lots “#thirftisback” 75 sec 2014 Reinhard & Paul Jenkins O’Keefe Big Lots “Anthem” 15 sec 2014 Reinhard & Paul “Black Friday O’Keefe Big Lots 30 sec 2015 Woman” Reinhard & Paul “Christmas O’Keefe Big Lots 30 sec 2015 Woman” Reinhard & Paul “Everyday is O’Keefe Big Lots 30 sec 2015 Black Friday” Reinhard & Paul O’Keefe Big Lots “Nailing This” 30 sec 2015 Reinhard & Paul Bryan Bing “Stockbrokers” 30 sec 2010 JWT Buckley “Club Steven Bioré 15 sec 2003 Bacteria” Mead “All You Need Blackberry 30 sec 2009 Gorgeous Tom Carty is Love” Black Label “Body Paint” 30 sec 1989 Beer Grey Bloomindale’s 1989 Pilobolus Worldwide* Features BMW “Salsa” 30 sec 2003* Junior & Awilda Tim Boost Mobile “Boost Mobile 3 min 2010 180LA Heidecker Phone Shuffle” & Eric Wareheim Tom Boost Mobile Kuntz & “Party” 30 sec 2002 Team One Phone Mike Maguire “Guess Ed Bounce 30 sec 1985 B&B Louis Falco Who?” Bianchi Bounce “Jump” 1 min 1988 Bianchi Films Louis Falco (Laundry D’Arcy Masius Bounce 30 sec 1970s dance) Benton & Bowles D’Arcy Masius Ed Bounce “No-cling” 30 sec 1986 Louis Falco Benton & Bowles Bianchi D’Arcy Masius Bounce “Scent” 30 sec 1980s* Louis Falco Benton & Bowles* D’Arcy Masius Bounce “Soft” 30 sec 1986 Louis Falco Benton & Bowles “Breeze + Breeze Laundry Cannon 30 sec 1960s* Detergent Towel” Marilyn Bridgestone 1 min 1987 Corwin & Tires Jerry Evans Bridgestone “Blizzak” 30 sec 2005 Grey Worldwide Matthew Tires Rolston Bridgestone “Dueler” 30 sec 2005 Grey Worldwide Matthew Tires Rolston Bridgestone “Hot Item” 30 sec 2009 Tires Bridgestone “Image” 30 sec 1990s* Grey Worldwide Tires Bridgestone “Potenza” 30 sec 2005 Grey Worldwide Matthew Tires Rolston Bridgestone “Turanza” 30 sec 2005 Grey Worldwide Matthew Tires Rolston Brim Coffee – 1970s- D’Arcy Masius (The Twist) 30 sec General Foods 80s Benton & Bowles Features “La Belle BT.Com/Black Moogli, Electro 1 min 2008* (EU) Storm, Yanky Tecktonik” & Confettis Tammy Gantz Budget/Ryder 2002 Patino Budweiser 30 sec 1980s Louis Falco Paul Budweiser “Body Bridge” 1 min 2010 DDB Middleditch Budweiser “Dance Floor” 30 sec 2001 “Designated David Budweiser Driver” 30 sec 2001* DDB Keith Young Kellogg (Cedric) “America’s Crispin Porter + Brian Michael Burger King 1 min 2006 Favorite” Bogusky Buckley Rooney Crispin Porter + Brian Michel Burger King “Extra Cheese” 1 min 2006 Bogusky Buckley Rooney Features “Fantasy Crispin Porter + David Brooke Burke, Burger King 1 min 2001 Ranch” Bogusky LaChapelle Dallas Cheerleaders Crispin Porter + Brian Michel Burger King “More Mayo” 1 min 2006 Bogusky Buckley Rooney Burlington (Dance) 1 min 1967 DDB Needham Socks Butter Nut 1 min 1948* Coffee (Instant) “Eyebrow Tom Cadbury (UK) 1 min 2009 Fallon Dance” Kuntz “Modern Ulf Cadbury 1 min 2009 Saatchi & Saatchi Litza Bixler Dance” Johansson Cadbury (Twirl) “Take 5” 30 sec 1980s* “Let’s Dance” Cadillac 1 min 2009* Modernista!* (Car ballroom) Cadillac “Robot Arms” 30 sec 2014 Rogue/Publicis California (Beach party) 1 min 1980s Chiat/Day* Coolers Calvin Klein (CK One) 30 sec 2000s Kraftworks “Desmond 1 min Desmond Capezio Richardson” 30 sec Richardson “Visigoth Capital One 1 min 2010 Beach Vacation” Capitan Morgan (percussion) 30 sec 1990s* (swing to hip Capitan Morgan 30 sec 1990s* hop) “Body Shape Carefree 30 sec 2006 Thin” Mendelsohn Zien Jordin Carl’s Jr. “Bronco” 30 sec 2008 Advertising Mendelsohn “Cow Shake Mendelsohn Zien Jordin Features Kyle Carl’s Jr. 30 sec 2006 Off” Advertising Mendelsohn Dunnigan Mendelsohn Zien Chris Carl’s Jr. “Flat Buns” 30 sec 2007 Mikey Minden Advertising Applebaum 1 min George Patterson James Carlton Beer “Flash Beer” 2007 Lisa Ffrench 35 sec Young&Rubicam McGrath Carlton Draught 1 min George Patterson Paul (Australia, “Big Ad” 2006 2 sec Young&Rubicam Middleditch Viral) “Starfish & 1999- Shanda Carnival Cruise Beach chairs” 2000 Sawyer Features Chanel – Jacques Nicole Chanel No. 5 “The Film” 2 min 2004 Baz Helleu Kidman & Luhrman Rodrigo Santoro Charles Schwab “Walking” 1 min 2003 (Ballet among D’Arcy Masius Charmin 1 min 1960s cotton plants) Benton & Bowles Charter Aaron “Dance” 30 sec 2014 Communications
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