Chevrolet Trax Media Drive Your Urban Adventure San Diego, Ca Michael Albano Director of Communications, Chevrolet Welcome
CHEVROLET TRAX MEDIA DRIVE YOUR URBAN ADVENTURE SAN DIEGO, CA MICHAEL ALBANO DIRECTOR OF COMMUNICATIONS, CHEVROLET WELCOME PROGRAM OVERVIEW MEDIA MATERIALS ■ Urban Adventure ■ USBs in welcome kit ■ Presentation – Marketing & Engineering ■ Add’l information, materials, presentation on microsite ■ “Tasting” www.chevrolettraxmedia.com ■ Dinner & Hospitality ■ NO Embargo ■ Depart tomorrow – extra drive time ■ Social – #trax, @chevrolet available SUBJECT MATTER EXPERTS ENGINEERING: ■ AL MANZOR, Chief Engineer, Trax ■ JOHN RATU, Performance Development Engineer, Trax ■ RICHARD LEE, Program Engineer Manager, Trax DESIGN: ■ HAWSUP LEE, Lead Exterior Designer, Trax MARKETING: ■ STEVE MAJOROS, Director of Marketing, Cars and Crossovers ■ BETSY FLEGG, Marketing Manager, Trax ■ JIM BROWN, Product Manager, Trax STEVE MAJOROS DIRECTOR OF MARKETING, CHEVROLET CARS & CROSSOVERS CHEVROLET SALES OVERVIEW 3% TOTAL SALES 2014 “Most Awarded Car Company” FOR 2014 COLORADO SILVERADO TAHOE & SUBURBAN ■ Sales off to a good start ■ Total sales 6% YTD ‘14 vs. ’13 ■ Total sales 16% and 7% YTD ■ Turn rate of 9 days ■ “Most Awarded Pickup” ‘14 vs. ‘13 ■ Tahoe – “Most Awarded SUV” • “2015 ALG Residual Value Award” in Fullsize Utility category IMPALA CORVETTE ■ ATP’s, share, residual values, sales ■ Doubled share ■ Consumer Reports “Highest Scoring Sedan” ■ 2014 North American Car of the Year SMALL CAR SALES TOTAL SALES 3% YTD Chevy’s small cars attract more new and younger SONIC & SPARK buyers than any other Chevy nameplate ■ Total sales 9% YTD BRAND % New % < 35 Spark/Sonic/Cruze 56% 20% CRUZE Spark/Sonic 62% 19% ■ Best October - Total sales 51% Chevrolet 43% 11% SMALL CAR UPDATE In September, Cruze saw its 3-millionth global sale and Spark saw its 1-millionth Since launching Cruze four years ago in the U.S., Chevrolet’s share of small-, compact- and mini-car segments has tripled Trax is our 7th small vehicle launch in less than four years GLOBAL TRAX TRAX IS PART OF CHEVY’S GLOBAL PORTFOLIO AND DELIVERS ON THE GROWING DEMAND FOR SMALL SUVS.
[Show full text]