Chevrolet Trax Media Drive Your Urban Adventure San Diego, Ca Michael Albano Director of Communications, Chevrolet Welcome

CHEVROLET TRAX MEDIA DRIVE YOUR URBAN ADVENTURE SAN DIEGO, CA MICHAEL ALBANO DIRECTOR OF COMMUNICATIONS, CHEVROLET WELCOME PROGRAM OVERVIEW MEDIA MATERIALS ■ Urban Adventure ■ USBs in welcome kit ■ Presentation – Marketing & Engineering ■ Add’l information, materials, presentation on microsite ■ “Tasting” www.chevrolettraxmedia.com ■ Dinner & Hospitality ■ NO Embargo ■ Depart tomorrow – extra drive time ■ Social – #trax, @chevrolet available SUBJECT MATTER EXPERTS ENGINEERING: ■ AL MANZOR, Chief Engineer, Trax ■ JOHN RATU, Performance Development Engineer, Trax ■ RICHARD LEE, Program Engineer Manager, Trax DESIGN: ■ HAWSUP LEE, Lead Exterior Designer, Trax MARKETING: ■ STEVE MAJOROS, Director of Marketing, Cars and Crossovers ■ BETSY FLEGG, Marketing Manager, Trax ■ JIM BROWN, Product Manager, Trax STEVE MAJOROS DIRECTOR OF MARKETING, CHEVROLET CARS & CROSSOVERS CHEVROLET SALES OVERVIEW 3% TOTAL SALES 2014 “Most Awarded Car Company” FOR 2014 COLORADO SILVERADO TAHOE & SUBURBAN ■ Sales off to a good start ■ Total sales 6% YTD ‘14 vs. ’13 ■ Total sales 16% and 7% YTD ■ Turn rate of 9 days ■ “Most Awarded Pickup” ‘14 vs. ‘13 ■ Tahoe – “Most Awarded SUV” • “2015 ALG Residual Value Award” in Fullsize Utility category IMPALA CORVETTE ■ ATP’s, share, residual values, sales ■ Doubled share ■ Consumer Reports “Highest Scoring Sedan” ■ 2014 North American Car of the Year SMALL CAR SALES TOTAL SALES 3% YTD Chevy’s small cars attract more new and younger SONIC & SPARK buyers than any other Chevy nameplate ■ Total sales 9% YTD BRAND % New % < 35 Spark/Sonic/Cruze 56% 20% CRUZE Spark/Sonic 62% 19% ■ Best October - Total sales 51% Chevrolet 43% 11% SMALL CAR UPDATE In September, Cruze saw its 3-millionth global sale and Spark saw its 1-millionth Since launching Cruze four years ago in the U.S., Chevrolet’s share of small-, compact- and mini-car segments has tripled Trax is our 7th small vehicle launch in less than four years GLOBAL TRAX TRAX IS PART OF CHEVY’S GLOBAL PORTFOLIO AND DELIVERS ON THE GROWING DEMAND FOR SMALL SUVS. LAUNCH ■ China added in April 2014 – 33,000 sales to date ■ Mexico & Canada in Fall 2012 • Mexico – ’14 YTD 63% market share • Canada – ’14 YTD 48% market share MARKETS ■ 66 Markets, with global sales over 180,000 ■ Globally the small SUV market will grow to 2 million units in the next few years THE U.S. SMALL SUV SEGMENT SEGMENT EXPECTED TO GROW OVER 80%. 200,000 5% 177,700 180,000 167,200 160,000 4% 140,000 123,900 80+% 120,000 3% 97,000 100,000 80,000 2% 58,600 65,000 60,000 40,000 1% 15,900 20,000 0 0% 2010 2011 2012 2013 2014 2015 2016 Forecast Forecast Forecast Small SUV Retail Registrations Small SUV Share of Industry SOURCE: POLK Retail Registrations, BP14 US Sales Forecast GM’s Long Term Forecasting Team OPPORTUNITY With our small car success, SUV Trax rounds out Chevy heritage and global experience, small car portfolio and we saw Trax as perfect provides customers an opportunity for US market entry level SUV TARGET: THE URBAN CATALYST THEY FIND, INVESTIGATE AND SHARE. ■ 25-34 years old ■ Adventurous young adults ■ Skews female ■ Urban explorers ■ HHI $55K+ ■ Hyper-social ■ College educated ■ Eclectic tastes and interests IT’S MORE THAN SMART … IT’S CITY-SMART STARTING AT $20,995, TRAX OFFERS CUSTOMERS A COMPREHENSIVE, WELL EQUIPPED SMALL SUV. STANDARD EQUIPMENT: ■ MyLink Infotainment w/ seven-inch diagonal screen ■ 4G LTE WiFi ■ 10 airbags – most in segment ■ Rearview camera – no competitor in its class offers a standard rearview camera ■ Remote keyless entry ■ Fold down rear seat and front passenger seat offers more than 48 cubic feet of storage space – no other competitor in its class offers a fold down front passenger seat ■ 15 storage compartments – no other competitor offers more ■ Backed by Chevrolet’s Complete Care – OnStar and 100,000 mile warranty, maintenance, road-side assistance AVAILABLE: ■ AWD – a $1,500 option AL MANZOR CHIEF ENGINEER, TRAX MANEUVERABILITY THE CAPABILITY OF A SMALL SUV AND THE NIMBLE HANDLING OF A COMPACT CAR. SUV CAPABILITY: SMALL CAR HANDLING: ■ ECOTEC® 1.4-liter turbo engine – adds ■ Ride and Handling to fuel efficiency • New tuning of dampers • 138 horsepower ■ Column-mounted Electric Power • 148 lb.-ft. of torque Steering • 34 mpg Hwy FWD – best in segment ■ Easy to park ■ Six-speed automatic transmission ■ Agile ■ Available all-wheel drive ■ Turning radius ■ McPherson strut front suspension ■ Quiet Cabin ■ Rear torsion beam suspension • Noise and Vibration improvements TECHNOLOGY TRAX OFFERS CUSTOMERS THE TECHNOLOGY THEY WANT, EXPECT. ■ MyLink Infotainment ■ OnStar with 4G LTE ■ Available BringGo navigation ■ Native Accommodated Apps: HALLMARK FEATURES ■ 7-inch color touch-screen ■ USB port with iPod music device support ■ Bluetooth hands-free phone & audio streaming ■ Siri Eyes Free ■ Smartphone Voice Rec Pass Through VERSATILITY TO FIT YOUR LIFE ■ Crossover functionality ■ Fold-flat 60/40 split rear seat ■ Fold-flat passenger seat • Segment exclusive ■ 15 storage compartments • Segment leading ■ Up to 8 seat configurations ■ Up to 48.1 cubic feet of cargo space • Can fit up to 8ft. Long object w/ rear and front passenger seat folded ■ High roof, tall seating position ■ Excellent Visibility SAFETY TRAX PROVIDES MORE STANDARD SAFETY AND SECURITY FOR ITS CUSTOMERS. ■ Comprehensive standard safety package ■ Standard rear-view camera • Trax leads the segment with 10 standard air bags ■ Available rear park assist ■ StabiliTrak • Standard on LTZ • Automatically adapts to the environment to keep ■ Based on internal GM testing, you on course in challenging conditions predict 5-star safety rating ■ Hill start assist • Holds you in place for up to 2 seconds after the brake is released ■ High strength steel • Enhances the safety cage surrounding the passenger compartment THANK YOU .

Load more