Lyttelton/Mt Herbert and Akaroa/Wairewa Community Boards Agenda
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Christchurch City Council JOINT LYTTELTON/MT HERBERT AND AKAROA/WAIREWA COMMUNITY BOARDS AGENDA EXTRAORDINARY MEETING THURSDAY 29 JANUARY 2009 AT 9:30 AM IN THE BOARDROOM, LITTLE RIVER SERVICE CENTRE, LITTLE RIVER Lyttelton/Mt Herbert Paula Smith (Chairperson), Jeremy Agar, Douglas Couch, Ann Jolliffe, Community Board: Dawn Kottier, Claudia Reid Akaroa/Wairewa Stewart Miller (Chairman), Jane Chetwynd, Bryan Morgan, Community Board: Pam Richardson, Eric Ryder, Claudia Reid Akaroa-Wairewa and Lyttelton/ Mt Herbert Community Board Adviser Liz Carter Telephone: 941 5682 Email: [email protected] PART A - MATTERS REQUIRING A COUNCIL DECISION PART B - REPORTS FOR INFORMATION PART C - DELEGATED DECISIONS INDEX PART C 1. APOLOGIES 2 PART C 2. BANKS PENINSULA - SIGNAGE REPORT 2 - 16 PART C 3. REPRESENTATION REVIEW 17 - 19 1. APOLOGIES 2. BANKS PENINSULA SIGNAGE PROJECT – APPROVAL OF LOCATIONS General Manager responsible: Jane Parfitt General Manager City Environment, DDI 941-8608 Officer responsible: Transport and Greenspace Manager Author: Ann Campbell Consultation Leader – Greenspace PURPOSE OF REPORT 1. The purpose of this report is for the Lyttelton/Mt Herbert and Akaroa/Wairewa Community Boards to approve the location and priorities, within available funding, for interpretation tourist signage for Banks Peninsula. EXECUTIVE SUMMARY 2. Funds were allocated in the 2005 Banks Peninsula District Council budget for interpretative tourist signs for Banks Peninsula. Upon merger with the Christchurch City Council, these funds were maintained for the original purpose. Christchurch and Canterbury Tourism in conjunction with the Christchurch City Council are responsible for contracting/overseeing the project. Rod Lawrence from Project Lyttelton was contracted to manage the project. Because this project was carried over from Banks Peninsula, staff are seeking input from the two local Community Boards as to the suggested locations for signage, and any priorities the Boards perceive. 3. Following extensive consultation with key stakeholders throughout the Peninsula, a list of signage requests has been established with cost estimates and is attached for your information and to assist with the final decision. (Refer Attachment 1). 4. The Ministry of Tourism forecasting shows a clear increase in visitors both for overnight and day visits to Canterbury, thus a need for an upgrade to current signage in the region. 5. Ongoing maintenance for the signs erected on Council land will be funded through the Transport and Greenspace operations and renewals budget. FINANCIAL IMPLICATIONS 6. The funding for this project has been set aside in the Transport and Greenspace Capital Programme: Banks Peninsula Tourist Signage 2008/09 $165,000 7. In many cases estimates have been sourced based on information provided by Onsite Interpretation. This company is a supplier to the Christchurch City Council on various signage projects. Full production details for the signs have not been provided in most cases, as these are unknown at the time of this report. The final quotes will be subject to: the research required for interpretation signs, content, size, material, colours, common design themes, and the placement costs. Where an estimate range has been provided the figure quoted is the average figure. Lyttelton and Harbour $ 53,597 Little River/Birdlings Flat $ 23,703 Akaroa /The Bays $ 72,700 Sub total $ 150,000 Project Management $ 15,000 Total $ 165,000 Do the Recommendations of this Report Align with 2006-16 LTCCP budgets? 8. Yes – as per above. Akaroa/Wairewa and Lyttelton/Mt Herbert Joint Extraordinary Agenda 2 LEGAL CONSIDERATIONS 9. All work will be carried out by a Council approved contractor. 10. If required any building consents or resource consents will be obtained prior to installation. Have you considered the legal implications of the issue under consideration? 11. Yes – as per above. ALIGNMENT WITH LTCCP AND ACTIVITY MANAGEMENT PLANS 12. LTCCP 2006-16 Economic Development, Page 117 Prosperity – By promoting Christchurch to local and international people as a good place to live, work, visit and do business. Do the recommendations of this report support a level of service or project in the 2006-16 LTCCP? 13. Yes – as per above. ALIGNMENT WITH STRATEGIES 14. Visitor Strategy 2007-19 Do the recommendations align with the Council’s strategies? 15. Yes – as per above. CONSULTATION FULFILMENT 16. Rod Lawrence, Project Management Contractor, has met with various interested parties and key stakeholders to prepare the final list of new signage requests. 17. The following people and organisations have contributed and been consulted with prior to the preparation of the final report: CCT Kate Mathews, Campaign and Communications Manager (formerly Marketing Projects) CCT Michelle Taylor, Business Development Manager CCC Brent Smith, Capital Projects Team Manager, Capital Development Unit CCC Victoria Bliss, Heritage Conservation Projects Planner, Strategy and Planning Group CCC Brendan Smyth, Urban Designer Architecture, Strategic Support Unit Ali Dawson, Onsite Interpretation James Park, Opus Akaroa Civic Trust Akaroa/Wairewa Community Board Lyttelton/Mt Herbert Community Board Akaroa District Promotions Akaroa Visitor Information Centre Little River/Wairewa Promotions Group Little River Information Centre Rapaki - Dawn Kottier/Rev Maurice Gray Summit Road Society (current sign programme) – Doug Couch Lyttelton Harbour Information Centre Project Lyttelton Akaroa Mail – refer Nova Scotia http://www.tradewindsreality.com/webcam.php Akaroa/Wairewa and Lyttelton/Mt Herbert Joint Extraordinary Agenda 3 18. The following considerations will be given to the sign designs: • Christchurch City Council signage branding review • CCT branding/ strategic plan for BP • Fit with the local sign landscape • Colours used in the region • Attraction branding links • Heritage conservations input, CCT, Council, individual groups, promotions groups transit • Three regions identified as: Akaroa & The Bays, Little River / Birdlings Flat, Lyttelton Harbour • Dual Maori signage where identified and agreed with local Maori * *Additional factors will be incorporated at the design stage. Individual successful sign requests will need to engage with the above interested organisations. An example of dual Maori signs can be seen in the current Summit Road Society signage project, consulting with local iwi and selecting appropriate dual signage together. STAFF RECOMMENDATION It is recommended that the Lyttelton/Mt Herbert and Akaroa/Wairewa Community Boards approve the location and priorities, within available funding, for interpretation tourist signage for Banks Peninsula. Akaroa/Wairewa and Lyttelton/Mt Herbert Joint Extraordinary Agenda 4 BACKGROUND (THE ISSUES) 19. In 2007 there was a total of 9.83m visits to Canterbury of which international overnight travellers accounted for 1.98m (20.2%), domestic overnight travellers 2.49m (25.4%), international day travellers 576,500 (5.9%) and domestic day travellers 4.77m (48.6%). By 2014 total visits to Canterbury are forecast to increase by 1.09m (11.1%) to 10.92m, with international overnight visits up 514,500 (25.9%) to 2.50m, domestic overnight visits up 70,000 (2.8%) to 2.56m, international day visits up 142,600 (24.7%) to 719,100 and domestic day visits up 363,200 (7.6%) to 5.13m. 20. The 08/09 cruise season will bring 72 cruise arrivals carrying 147,000 passengers and crew into Banks Peninsula; 60 arrivals at Lyttelton, and 12 at Akaroa representing an increase in passengers and crew of 39,663 and 6,354 respectively. Cruise NZ predict the passengers aboard the luxury ships will pump more than $22.7 million into the local economy and sustain the employment equivalent of 335 workers in the Canterbury region for a year. 21. In the international arena, Australia is New Zealand’s largest inbound tourism market, accounting for almost a third of arrivals in 2007. Australians visit New Zealand year round and 60 per cent visit more than once. This market will become increasingly important to the New Zealand tourism industry in the coming months as other markets suffer fallout and uncertainty from the economic crisis. Despite these concerns, New Zealand is seeing growth out of Australia with excellent value for money and positive word-of-mouth. With an average length of stay of 10 days and spend of $2,577 Australia is a key focus for CCT. An additional 280,000 seats on the Tasman route this year will help capitalise on the opportunities presented by this market. Increased capacity will lead to competitive pricing, putting New Zealand in a good position, particularly as long-haul travel becomes more expensive and Australians choose to holiday closer to home. 22. The United Kingdom is the second largest source of international visitors for New Zealand, which has long been a favourite holiday destination for British travellers, with around 290,000 visiting our shores annually. But new challenges in this market, including increased competition and the economic crisis, mean that holiday arrivals are beginning to flatten after a period of sustained growth. Fortunately, a large proportion of New Zealand’s target market in the UK is older and therefore better insulated from economic concerns. The UK travellers have a 20 days average length of stay and spend of $3,674. 23. The United States is an important source market for New Zealand in terms of both visitor arrivals and expenditure, with an average spend of $3,121. The market has been soft recently, due