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Defensive Publishing IP.com: Who We Are • Founded in 2000 and headquartered in Rochester, NY • Over 250 global technology customers worldwide • Operates the world’s first and largest online prior art disclosure service • 21 Issued Patents on Unique Technology • Released in 2013, InnovationQ brings together new partnering opportunities for two classes of IP.com clients, IQ-University & IQ- Corporate, that benefit from a common backbone architecture • Acquired PantrosIP, a provider of IP analytics and valuation software solutions, in October 2013 What is Defensive Publishing? Disclosing an enabling description of a technology to the public, in order to establish the innovation as prior art in the public domain via the “Prior Art” Database. This eliminates the competition’s ability (as well as your own), to obtain a patent on said technology or invention. Why Defensively Publish? • Offensive tactical strategy to block competitor’s emerging technologies from becoming a patent while at the same time providing freedom to operate for that technology space. • Cost-effective, defensive approach to prevent eroding the value of core/foundational patents from competitor’s “fencing” • Decrease unnecessary patent prosecution expenses for non- core/non-commercial technology. • Decrease Freedom to Operate (FTO) risk in non-core but essential technology areas that you depend on operationally. The Decision Process File Patent Application ? Exposure of Defensive Publications • All defensive publication in IP.com’s prior art database are full-text indexed by the leading search engines Google, Bing, and Yahoo, in addition the USPTO receives a direct feed of the defensive publication data and it is listed in the examiners search template. The USPTO has been searching the IP.com Prior Art Database since 2000. • Since 2013 the USPTO has had access to the Prior Art Database through IP.com’s semantic discovery platform InnovationQ where they also can search the worlds patents semantically indexed by our Semantic Gist algorithm. On average the number of searches conducted against the prior art database by the USPTO is 6000/per month. • In addition to the USPTO, the EPO also receives a direct data feed of the documents in the prior art database. All other PTOs receive our monthly bound publication “The IP.com Journal” Validity of The Process • IP.com uses a sophisticated, time-tested publishing process that packages documents for long-term availability. • The process includes providing rock-solid proof of electronic publishing by obtaining an electronic date notarization secured from a neutral third-party. • The process also includes publications in the twice-monthly IP.com Journal which is widely distributed to institutions and libraries throughout the world. (Full page prints of documents may be included in our journal for an additional per-page fee.) Types of Documents Published • Invention Disclosures • Provisional Patent Applications • Abandon Patent Applications • User Manuals • Marketing Collateral • Maintenance Manuals • Drawings • Archived back files of almost any kind Editing Services • Create publish-worthy documents • Publish in bulk managed by IP.com (great for back-file publishing) • Offered as an add-on service • Typically provided for volume customers 9 Valuable content is buried deep in complex patent documents • Terms are used to describe and protect through obfuscation • Documents are often complex, and contain repetitive information • Information is scattered across over 100 million+ documents Most Software Solutions use 1990’s Technology to Extract Information Query: ALL=((((detect*3 OR sens*3 OR identif*7) NEAR6 (subsurface OR sub-surface OR subterranean OR underground OR beneath OR subcutaneous))INTELLECTUAL SAME PROPERTY (object*1 OR anomal*3 OR lesion*1 OR mass OR tumor*1 OR geobod*3 OR artifact))SEARCH AND (extract*3 OR generat*3) AND ((target*3 OR map*3) NEAR6 (coordinates OR vector*1 OR (region ADJ3 of ADJ3 interest)))) AND DP>=(19700101) AND IC=(G06G OR A61B); TRADITIONAL SEARCH METHODS ARE NOT DESIGNED FOR DISCOVERY • Sophisticated search skills are needed to look for known components, not to discover. • Traditional tools are designed to find content, not analyze • Business Insight cannot be applied because a full picture of the data cannot be seen IP Discovery for Business People Query: ALL= (ubiquitous OR pervasive OR universal) AND resonant AND (((wireless OR microwave OR electromagnetic OR induction OR inductive) NEAR5 (power OR energy)) SAME (transmission OR trans*)) AND (remote OR distance*1) AND DP>=(19930101) AND IC=(H01L 39/02 OR H01L 39/12 OR H01F 38/14) Query: ubiquitous highly resonant wireless power transfer over long distances REDUCE SEARCH TIMES BY AN ORDER OF MAGNITUDE • Simple to use interface places expert IP discovery and analysis in the hands of the business professional • Find the needles in a haystack quickly, efficiently, without complex queries • Increases IP productivity, efficiency, and effectiveness IP.com’s Gist Data Analytics Patent Documents from Authorities Prior Art Database Semantic Gist® University Data Analytics Confidential Research Engine Non-Patent Literature THE GIST ENGINE FORMS A DEEP UNDERSTANDING OF IP DATA • Gist “Sees” patterns in data that is hidden below the surface. • Self-Learning Data Analytics continuously improves data insight • Developed, and uniquely tuned for Intellectual Property • Gives Cross-Sectional showing linkages, trends, opportunities, and threats Discover Sources of Advantage 3 FIND INDUSTRY WHITESPACE AND OPPORTUNITIES • Identify industry activity around topics of research • Detect industry whitespace • Identify potential business opportunities in portfolios Competitive Assessments in One Click INTELLECTUAL PROPERTY SEARCH 1 InnovationQ R&D Publication • Protect - Protect your freedom Abstract to operate with the largest, and only semantically-indexed Prior Art Database • Partner - Securely Publish Full Confidential R&D disclosures into the InnovationQ Platform for potential partners to see Full Contents • License – Effectively and Securely expose IP Licensing Opportunities to Corporations, Universities, and Financial Institutions 16 Assess Value and Strength of Patent Portfolios INTELLECTUAL PROPERTY SEARCH 1 IP.com Professional Services IP.com offers professional services for clients to help with critical Intellectual Property client needs • Search Services- IP.com's Intellectual Property Research Service is a recognized leader in providing innovative companies with high quality patent searching and analysis services : Patentability, Freedom to Operate, Landscape, Invalidity, and Custom. • Editing Services – Helping clients author publication and licensing documentation for publication • Patent Valuation Reports – Creation of reports as well as interpretations for Patent Valuation Our team is US-based, and client facing with a high degree of experience in the following domains: Optical, Imaging Science, Color Science, Electrical Engineering, Materials Science, Chemical, Mechanical Engineering, and Computer Science. 18 Thank You Brad Hawley, Account Director [email protected] Mark O’Donnell, Vice President of Strategy [email protected] .
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