www.himalayanmail.com 10 JAMMU ☯ TUESDAY ☯ FEBRUARY 02, 2021 ENTERTAINMENT The Himalayan Mail Anushka Sharma and Virat Kohli finally reveal the name of their little princess! nushka Sharma the past few days. Here is and Virat Kohli, what she wrote, "We have Athe newly become lived together with love, parents are filled with love presence and gratitude as and gratitude as the couple a way of life but this little are having the best time one, Vamika ?? has taken with their little princess. it to a whole new level! Ever since Anushka gave Tears, laughter, worry, birth to the little one, the bliss - emotions that have whole industry and the been experienced in a span fans are awaiting the cou- of minutes sometimes! ple to reveal the name of Sleep is elusive ?? but their daughter and guess our hearts are SO full ?? what it has been finally re- Thanking you all for vealed. your wishes, prayers and Sharing the first look of good energy ??" Check out her daughter on Insta- the post here - gram, Anushka disclosed Anushka gave birth to that the family has given her little angel the name Vamika on January 11, 'Vamika'. In the picture, 2021, who has been taking Anushka and Virat can be proper rest since then. seen holding little Vamika Anushka and Virat tied the in their hands and both are knot in December 2017 celebrities who rocked the A tone-on-tone fashion trends! smiling. She wrote a long and they dated each other A Tone-on-tone fashion trend is one of the classiest fashion trends because a singular color palette note where she is seen de- for quite a long time before helps to elongate the body and draws the eye up and down. This technique is especially effective when scribing her emotions in their marriage. wearing a colorful or detailed layer over a monochromatic base. It was initially popularised in Holly- wood, and now Bollywood celebrities are also often spotted sporting this trend. Here are the 10 10 Bol- lywood celebrities who rocked the A tone-on-tone fashion trends have a look- and Ranveer Singh to star in Nora Fatehi’s first exclusive look from T-Series’ new 's next romantic drama? lia Bhatt and Ran- single ‘Chhod Denge’ by Sachet-Parampara! veer Singh, who did Asome great work to- ora Fatehi has established Sachet- gether in 's 'Gully always made an Parampara as masters of Boy' have become quite the Nimpact with her this genre. top players of the filmy world. onscreen appearances – Shot across Rajasthan, Both the actors have some The stunning actress will the performance oriented top-notch projects lined up now be seen in a refresh- music video directed by for which both have started ingly new intense avatar in Arvindr Khaira, will see shooting. Ranveer has some Sachet-Parampara’s latest Nora not only take on biggies like '83' and 'Cirkus' single ‘Chhod Denge’ pre- some challenging chore- while Alia Bhatt is filming for sented by Bhushan Ku- ography but also deliver a 's Gan- mar’s T-Series. never before seen intense gubai Kathiawadi and SS Ra- In this track, Nora performance from the jamouli's RRR. Fatehi is seen delivering star! Now, if we have to believe an all rounder perfor- Nora Fatehi stuns us all the latest media reports, Alia mance as an actor while yet again with her fierce and Ranveer are reuniting sporting multiple looks tom-made for the star. Denge’ is a song of heart- look in her new single once again for a new film that ranging from glamorous, With lyrics by Yogesh break and revenge and the Chhod Denge by Sachet- is said to be a love story. Since ethereal and fierce, most Dubey and vocals by unprecedented success of Parampara and presented the Indian audience loved of which have been cus- Parampara, ‘Chhod Kabir Singh has already by T-Series their performance in Gully Boy, the actors might want to give another shot to their on- tails have been disclosed by boyfriend in hand, is currently working screen chemistry. Report- the makers till now. The film Ayan Mukerji's action-fan- with Rohit Shetty for his Way forward for PR and marketing in edly, filmmaker Karan Johar might go on floors once Alia tasy film 'Brahmastra'. The comedy flick 'Cirkus' and his has come on board to direct and Ranveer get free from film also stars Amitabh sports drama film '83' will re- the duo, and the film is also their ongoing schedules. Bachchan, Akkineni Nagar- lease in 2021. He also has a bankrolled by Dharma Pro- Talking about Alia Bhatt's juna and in key cameo appearance as ductions. upcoming releases, she will roles. in Rohit Shetty's ac- Bollywood post the Pandemic! However, no further de- soon be seen with her Ranveer, on the other tion flick ''. igital innovation, person- alised social media interac- Aayush's Antim look drops or should Dtions between the star and their audience and most of all, a good story are needed to convince moviego- ers to return to theatres. we say Rahul's? Read to know more! Necessity is the mother of invention, ntim has been a ing a rom-com creates more so goes the proverb which is now more much-anticipated excitement about how the true than ever, with the coronavirus Amovie for the movie and the character upending lives as well as businesses. crowd and the audiences pans out. Bollywood bigwigs, too, need to come to can't wait for each an- The first look shows terms with the “new normal”. nouncement that team Aayush in a totally different The year 2021 has just begun and drops. The movie featuring light from what we have while plans are being drawn for the re- Salman Khan and Aayush seen of him yet. With an in- lease of big-ticket films, it is time to re- Sharma is out with another tense look and dark attire he visit public relations & marketing cam- interesting announcement. looks set to deliver a kicking paigns that are integral to such This time it is all about performance which may releases. Aayush. steal the audience's heart. It is a whole new world and could Aayush's look in the Aayush made his debut in very well shape the way the industry common man and the lowest common no more about spending huge adver- movie is out today with his the movie 'Loveyatri' and looks at monetising the spend when it denominator. tising monies on template marketing character set to be named won over the audience with comes to pre-and post-release hype. For those who have been directly in- but the era where 'out of the box' ideas 'Rahul'. Now that is a great his cute and bubbly kind of "Now post the pandemic, activities volved in the PR and marketing of and innovations will work," says Neeta name going by the Bolly- role in the rom-com but this involving large-scale audiences and fan films, it is time to mix and match the Shah, who is a partner at Pulp Fiction wood history of the name. time he enters new waters in interactions have gone very limited, best from the past and bring on the in- Entertainment. The marketing and The romantic name and an action movie and looks with more focus being on digital and novation for the future. brand alliance company has worked on also Aayush's debuting be- set to sway the audience. social media marketing. Since this "We all have learned a lot during films like Sanju and 102 Not Out and again is full of various kinds of prod- these challenging times. Exciting sto- soon-to-be-released Chehre and Bhuj. ucts, be it films or other durables, the ries and innovative ways of reaching Marketing is also going to change a campaign has to be ground-breaking out to audiences would be the name of lot post the pandemic era. It would be and clutter-free,” says Girish Johar, the game, which I believe would be a no more about spending huge adver- producer and trade analyst. good change,” says Hema Upadhyay of tising monies on template marketing More personalised social-media in- 1H Media Consultants. but the era where 'out of the box' ideas teractions between the star and the A leading PR agency, 1H Media Con- and innovations will work. fans are the need of the hour, as they sultants is working on Sonam Kapoor's Great but not too expensive ideas to will lead to audience engagement and Blind and Madhur Bhandarkar’s just catch the limited attention of the audi- also focused and direct marketing, he announced India Lockdown among ence will work. Marketing will not be says. other films. about splurging money to be every- As films like Akshay Kumar's Soorya- “We need to closely measure the where, says Shah. vanshi and Salman Khan's Radhe are vibes on how people are responding to a "Marketing will also be skewed to- aimed at the masses, one waits to see trailer, poster, music or the film as a wards digital innovations, as the audi- how these superstars reach out to their whole. Though we will surely get back to ence has been hooked onto the digital audience. The way Ravi Teja and Vijay big events for promotions because that medium," she says wooed the audiences successfully with has its own charm, the energy at events But the content remains the biggest Krack and Master, respectively, may is different. Everyone will put in more draw—what good is PR and marketing hold a few lessons for them. energy in thinking about what are we without a good story to sell. "I really think we need to take some going to achieve from a particular "Post the pandemic, audience per- inspiration from superstars down spend. The course of PR & marketing spective has changed a lot. They are not South and focus on reaching out to the will change for sure," Upadhyay says. only more open to commercial stories common man and the lowest common Thinking out of the box, innovation but compelling ones too. For makers, denominator. We have to try to get and catching as much audience atten- it's a good wide and open diaspora for more footfalls and be back in the context tion as possible are the ways forward. telling stories and also marketing them, of consumption. The first thing in this After all, 2021 is going to be a year which has also seen a world of change. direction would be to let go of the ex- when the audience would need to be This will now be the new norm and travagance," says exhibitor and distrib- convinced to step out of the safety of once cinemas opens with big films, de- utor Akshaye Rathi. their homes to make their way to the- pendence on this will increase mani- I really think we need to take some atres. fold," says Johar. inspiration from superstars down “Marketing is also going to change a Post the pandemic, the audience per- South and focus on reaching out to the lot post the pandemic era. It would be spective has changed a lot. Scarlett Rose turns the heat up with her sizzling look