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Visual Identity Guidelines + Resources Table of Contents

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Visual Identity Guidelines + Resources Table of Contents VISUAL IDENTITY GUIDELINES + RESOURCES TABLE OF CONTENTS Wordmarks and Other Logos 3 Email Signatures 14 Primary and Secondary Marks 4 Clear Space 5 Business Cards and Stationery 14 Other Logos and Graphic Elements 5 Co-branding 5 Trademark Process 15 The Red Bar 6 Wordmarks on Apparel 15 Red Bar Benefits and Correct Color 6 Minimum Sizes in Print Applications 7 Employee Apparel 16 Red Bar Graphics 7 Ordering Apparel 16 Brand Your Materials with the Red Bar 7 Apparel Recommendations 16 Fonts 8 Promotional Items 17 Colors 9 Building Signage 18 Primary and Secondary Palette 9 Color Combinations to Avoid 9 Wall and Window Vinyl 18 Examples of Color Palette Use 10 Interior Wall Paint 10 4-H Branding 19 Wordmarks 19 Taglines and Other Phrases 11 Name and Emblem 20 Colors 21 Referencing ISU Extension and Outreach 11 Fonts 21 Apparel 21 Justice Statement 12 Promotional Products 22 Justice For All Posters 12 County Fee Statement 12 Master Gardener 23 Colors 23 Templates and Examples 13 Fonts 23 PowerPoint Presentations 13 Apparel 23 MS Word and Publisher Templates 13 Iowa State University has a rich history, a dynamic present, and a bright future. ISU Extension and Outreach links the knowledge-based resources of the university to citizens of Iowa, the United States, and the world. Our visual identity is tied to the fact that Iowa State University Extension and Outreach geographically extends the research- based resources and opportunities of Iowa State University. Proper and consistent use of our nameplate strengthens recognition of Extension and Outreach and its association with the university. To provide a consistent format for visually communicating this relationship, the Extension and Outreach name is combined with the university’s wordmark as one unit. Wordmarks and Other Logos The Iowa State University wordmark is made from letterforms customized especially for Iowa State University. It is a graphic and cannot be duplicated with standard fonts. The wordmark of university entities (colleges, departments, units, and Extension and Outreach) builds upon the university wordmark; digital files are created for and made available to all entities. Do not attempt to recreate the Iowa State University Extension and Outreach wordmark. Reproduce it only from digital files available at my.extension.iastate.edu/wordmarks-advancement. OWA TATE NIVERSITY Please contact Advancement to request a county name or I S U program area addition under the wordmark. This will ensure guidelines are being followed and proper spacing and fonts are being used. 3 Primary ISU Extension and Outreach 2.25” Wordmark (Horizontal) The primary wordmark is the preferred version for use due to the ability to add county names, program area, or center names under the wordmark. The wordmark features Iowa State University on one line with Extension and Outreach below. Minimum allowable width is 2.25 inches. The alignment options for the primary wordmark are left aligned or centered, dependent upon the alignment of the surrounding content. Dallas County Name Additions to the Primary Wordmark The county, program area, or center name may be added under the primary wordmark, aligned to the left. It should be in the Univers bold typeface and should not be larger than the Extension and Outreach line in the wordmark. Please contact 1.125” Advancement to request the addition of a county or program name. Secondary Wordmark (Stacked) Under certain circumstances, it may be required to use the secondary wordmark. The format of the secondary wordmark is differentiated by the “stacked” format (Iowa State is first line; University is second line; and Extension and Outreach is third line). Minimum allowable width is 1.125 inches. The stacked wordmark is a separate graphic element and should never be created by manipulating the primary wordmark. Preferred uses of secondary wordmark include: • One-column ads • Podium sign • Social media avatars or photos • Square frame format videos • Promotional products • Approved merchandise or apparel 4 Clear Space Around Wordmark .5c The “area of isolation” is the minimum amount of space required around the wordmark on all sides. The isolation area should be .5c half the height of the large capital letters I, S, and U. No other .5c graphic elements or words should be in this area. Please follow area of isolation rules when adding county, program area, or center name under the primary wordmark or work with Advancement to ensure proper usage. .5c County Name Other Logos The Iowa State University Extension and Outreach wordmark should be the only logo represented. Programs should not have their own logos. Thank You for attending the The “I State” mark and the Cyclone marks are the primary marks 12th Annual Iowa Organic Conference used to represent the athletic brand of Iowa State University. Do not substitute the “I State” or Cyclone marks for or combine with the official Iowa State University wordmark. “I State” cannot be used as text within content of any extension materials. Graphic Elements Graphics can be used to create a custom identifier for publications and marketing pieces. Each graphic element used to create the identifier should be kept away from the title of the If you are interested in learning more about organic document or program to avoid creating a logo. Please work with agriculture in Iowa: Advancement for development and approval of such elements. - Visit the Iowa State University Organic Ag Program (OAP) website at http://extension.agron.iastate.edu/organicag - Order CDs on 16 Organic Ag topics (see webpage for details) Co-Branding - Apply for undergraduate internships in the OAP. In co-branded situations, all logos should be visually equal (same height or width depending on mark used) so that no one logo appears to be dominant. Observe the area of isolation specifications for the ISU Extension and Outreach wordmark mentioned above. Spacing between logos should be visually consistent. Note: These co-branding guidelines do not apply to products or apparel. 5 The Red Bar The red bar is the preferred branding for Iowa State University .25” Extension and Outreach materials. Consistent use of the wordmark .25” in a red bar: • Increases instant recognition and value • Communicates a professional image .25” • Creates a unified, branded look for all ISU Extension and .25” Outreach advertising and marketing materials • Communicates that ISU Extension and Outreach’s many offices and programs are part of Iowa State University .25” .25” When using the Iowa State University Extension and Outreach wordmark in reverse (white type) it should be placed over a solid red (Pantone 186C) bar. Center the wordmark vertically in the red bar with an equal amount of red above and below the wordmark. These spaces, and the space to the left of the wordmark, should .25” be no less than 0.25 inches. .25” Use the correct color of red. Iowa State University Marketing specifies that whenever using the color red, it should be Pantone 186C, which also can be created by using CMYK and RGB color builds. CMYK (C-2, M-100, Y-85, K-6) should be used for print documents and RGB (R-200, G-16, B-46) or Hex (#C8102E) should be used for digital media. It is preferred that only the Iowa State University Extension and Outreach wordmark goes inside the red bar and nothing is placed www.extension.iastate.edu over the red bar containing the wordmark. However, some exceptions can be made if there is limited space for the document title, county name, website, or social media Visual Identity Guide icons. Keep any additions to one line in order to visually align with the wordmark. Any additions to the red bar should be right aligned on the page to avoid crowding the wordmark. The font size should not appear larger than the Extension and Outreach text in the wordmark. 6 The justice or non-discrimination statement should not be placed 2.25” within the red bar for readability reasons. For more information see the Justice Statement section on page 12. .75” Minimum Sizes in Print Applications The minimum length of the primary wordmark is 2.25 inches. On an 8.5-inch x 11-inch page, the red bar should be at least .75 inch .25” high. The wordmark should be indented a minimum of .25 inch 1.125” from the left edge of the red bar. Red Bar Graphics Always use the downloadable red bar file. Red bar graphics can be downloaded from MyExtension at my.extension.iastate.edu/ wordmarks-advancement If you need assistance, contact the extension brand manager at [email protected]. Brand Your Materials with the Red Bar The red bar should be used on educational products as well as promotional materials. Choose the red bar style that best fits your design. Advertisements Fact sheets and reports SERVING IOWA COUNTIES Billboards Newsletters FOR OVER 100 YEARS Brochures and flyers Posters BUILDING A #STRONGIOWA Certificates and awards Presentations Audubon 712-563-4239 Humboldt 515-332-2201 Boone 515-432-3882 Ida 712-364-3003 Buena Vista 712-732-5056 Lyon 712-472-2576 Digital Images Videos Butler 319-267-2707 O’Brien 712-957-5045 Calhoun 712-297-8611 Osceola 712-754-3648 Carroll 712-792-2364 Plymouth 712-546-7835 Cherokee 712-225-6196 Sac 712-662-7131 Clay 712-262-2264 Shelby 712-755-3104 Crawford 712-263-4697 Sioux 712-737-4230 Using the Red Bar Dickinson 712-336-3488 Webster 515-576-2119 Guthrie 641-747-2276 Wright 515-532-3453 When placing the red bar into a layout that will be printed on an office color printer, allow .5 inch on margins to maintain uniform www.extension.iastate.edu This institution is an equal opportunity provider.
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