Brand Guidelines AUGUST 2019 STROBE BRAND GUIDELINES AUGUST 2019 Iv

Brand Guidelines AUGUST 2019 STROBE BRAND GUIDELINES AUGUST 2019 iv

CONTENTS

Primary Logo...... 1

Colors...... 3

Size...... 6

Clearspace...... 7

Misuse...... 8

Typography...... 9

File Naming...... 12 STROBE BRAND GUIDELINES AUGUST 2019 2

PRIMARY LOGO

To maintain consistency, a few simple guidelines should 3 125". always be followed . Calibri Bold italic

1 187. 5" 1" 0 .0625" » The primary logo contains three elements: the STROBE wordmark, the spectrum wave form, and the tagline . They should never be separated or adjusted .

0 .09375" Helvetica Neue LT Std 55 Roman 0 .125" » When printed in color, primarily use CMYK . (custom word spacing)

» When printed in black and white, use the grayscale logo whenever possible .

» Maintain legibility when reversing the logo out of colored, patterned or photographic backgrounds (see pg 7 for use examples) . Solid black or solid white versions of the logo should only be used when other versions do not work .

TAGLINES

Depending on the use case, two taglines are permitted . Logo should never be used without a tagline .

B STROBE BRAND GUIDELINES AUGUST 2019 4

LOGO COLORS

The primary logo should appear only using the colors shown:

R/G/B C/M/Y/K HEX PMS closest match C100 M91 Y37 K36

62/195/239 62/1/1/0 3EC3EF

108/190/69 62/0/100/0 6CBE45 SPECTRUM GRADIENT The spectrum is a linear gradient with markers as shown . 242/234/21 8/0/97/0 F2EA15 C62 C62 C8 C0 C1 C72 C78 C100 237/28/38 0/100/98/0 ED1C26 M1 M0 M0 M100 M94 M78 M45 M91 Y1 Y100 Y97 Y98 Y1 Y0 Y0 Y37 234/45/144 1/94/1/0 EA2D90 K0 K0 K0 K0 K0 K0 K0 K36

99/83/163 72/78/0/0 6353A3 13% 28% 42% 60% 80% 90% 56/126/193 78/45/0/0 387EC1

25/39/82 100/91/37/36 192752 655C BLACK + WHITE RGB (red, green, blue) CMYK colors are used PMS (Pantone Matching colors are used for for print applications; System) colors are When using the logo for screen-printing, screen applications: they represent the four used for specialty print etching, embossing, foil stamping, etc ., a web, email, video; they inks used to create all applications and when solid 100% black logo may be used . represent the values of colors for printing: cyan, an exact color match the three types of pixels magenta, yellow and is desired—stationery, that make up all colors black (K) . swag,etc . in a screen or monitor . STROBE BRAND GUIDELINES AUGUST 2019 6

LOGO COLORS LOGO SIZE

To maintain legibility, the smallest dimension of the primary logo may not be smaller than 0 625. inches high and 2 inches wide . There is no maximum size limit, but use discretion when sizing the logo .

minimum height = 0 625".

INVERSED

When placing the logo on a colored background, use the reversed version of the logo with white text, or more sparingly, the entire logo should be reversed out, to maintain sufficient contrast as shown above .

Photography with too much texture creates too much noise and insufficient contrast for the logo to be fully legible . STROBE BRAND GUIDELINES AUGUST 2019 8

LOGO CLEARSPACE LOGO MISUSE

Maintain sufficient open space around the logo for Here are a few examples of practices to avoid . legibility and balance . The logo should be allowed at least 0 .375 inches of clearspace on all sides .

0.375" Do not rearrange the logo elements .

Do not stretch, condense or change the dimensions of the logo .

0.375"

Do not outline the logo .

Do not change colors of individual elements or use colors other than those specified in this document .

Do not use drop shadows or other visual effects with the logo .

Do not use the older version of the logo STROBE BRAND GUIDELINES AUGUST 2019 10

TYPOGRAPHY

CALIBRI BOLD HELVETICA NEUE LT STD 55 ROMAN UNIVERS LT STD 65 BOLD OBLIQUE The STROBE brand uses two typefaces . The wordmark ABCDEFGHIJKLM ABCDEFGHIJKLM ABCDEFGHIJKLM is Calibri and the tagline is Helvetica Neue LT Std . Print NOPQRSTUVWXYZ NOPQRSTUVWXYZ NOPQRSTUVWXYZ materials use Univers LT Std and Kanit typefaces . The abcdefghijklmnop abcdefghijklmnop abcdefghijklmnop website uses Kanit and Open Sans . For consistency, it’s qrstuvwxyz qrstuvwxyz qrstuvwxyz important to use this for all STROBE marketing and 1234567890 1234567890 1234567890 communication efforts . There may be rare occasions to use CALIBRI BOLD ITALIC UNIVERS LT STD 45 LIGHT UNIVERS LT STD 57 CONDENSED alternate or additional fonts, such as a promotional event . ABCDEFGHIJKLM ABCDEFGHIJKLM ABCDEFGHIJKLM NOPQRSTUVWXYZ NOPQRSTUVWXYZ NOPQRSTUVWXYZ abcdefghijklmnop abcdefghijklmnop abcdefghijklmnop PRIMARY FONTS qrstuvwxyz qrstuvwxyz qrstuvwxyz 1234567890 1234567890 1234567890 Calibri is a modern sans serif typeface family with a Calibri subtly rounded design and is the default typeface for KANIT BOLD UNIVERS LT STD 45 LIGHT OBLIQUE UNIVERS LT STD 57 CONDENSED OBLIQUE most Microsoft software . ABCDEFGHIJKLM ABCDEFGHIJKLM ABCDEFGHIJKLM Helvetica Neue Helvetica Neue is a reworking of the Helvetica typeface NOPQRSTUVWXYZ NOPQRSTUVWXYZ NOPQRSTUVWXYZ with a more structurally unified set of heights and widths . abcdefghijklmnop abcdefghijklmnop abcdefghijklmnop qrstuvwxyz qrstuvwxyz qrstuvwxyz Kanit means mathematics in Thai and is a mix of sans serif 1234567890 1234567890 1234567890 Kanit and curved geometric styles that makes it suitable for various contemporary and futuristic uses . KANIT BOLD ITALIC UNIVERS LT STD 55 ROMAN UNIVERS LT STD 57 BOLD CONDENSED ABCDEFGHIJKLM ABCDEFGHIJKLM ABCDEFGHIJKLM Univers is a grotesque sans-serif typeface lacking Univers NOPQRSTUVWXYZ NOPQRSTUVWXYZ superfluous features of any type, creating a design that is NOPQRSTUVWXYZ versatile and distinctive . abcdefghijklmnop abcdefghijklmnop abcdefghijklmnop qrstuvwxyz qrstuvwxyz qrstuvwxyz 1234567890 1234567890 1234567890 WEB FONTS KANIT EXTRABOLD UNIVERS LT STD 55 OBLIQUE UNIVERS LT STD 57 BOLD CONDENSED OBLIQUE Open Sans Open Sans is a humanist sans serif typeface that is ABCDEFGHIJKLM ABCDEFGHIJKLM ABCDEFGHIJKLM optimized for print, web, and mobile interfaces, and has NOPQRSTUVWXYZ NOPQRSTUVWXYZ excellent legibility characteristics in its letterforms . NOPQRSTUVWXYZ abcdefghijklmnop abcdefghijklmnop abcdefghijklmnop qrstuvwxyz qrstuvwxyz qrstuvwxyz 1234567890 1234567890 » Use Kanit Bold Italic for main headlines and titles and subheads in both print 1234567890 KANIT EXTRABOLD ITALIC UNIVERS LT STD 65 BOLD and web applications . ABCDEFGHIJKLM ABCDEFGHIJKLM » Use Univers LT Std (or Open Sans) for body copy in print and use the Open NOPQRSTUVWXYZ NOPQRSTUVWXYZ Sans family for body copy on the web . abcdefghijklmnop abcdefghijklmnop » Calibri is available already installed on most computers . Kanit and Open Sans qrstuvwxyz qrstuvwxyz are available for download at fonts google. com. or fontsquirrel com. . 1234567890 1234567890 STROBE BRAND GUIDELINES AUGUST 2019 12

TYPOGRAPHY FILE NAMING

OPEN SANS LIGHT OPEN SANS BOLD Use the naming structure below to locate the appropriate ABCDEFGHIJKLM ABCDEFGHIJKLM logo for reproduction . NOPQRSTUVWXYZ NOPQRSTUVWXYZ abcdefghijklmnop abcdefghijklmnop orientation qrstuvwxyz qrstuvwxyz stnd standard 1234567890 1234567890 nsf national science foundation OPEN SANS LIGHT ITALIC OPEN SANS BOLD ITALIC ABCDEFGHIJKLM ABCDEFGHIJKLM NOPQRSTUVWXYZ NOPQRSTUVWXYZ abcdefghijklmnop abcdefghijklmnop STROBE_stnd_clr.eps qrstuvwxyz qrstuvwxyz 1234567890 1234567890 clr full color gry grayscale OPEN SANS REGULAR OPEN SANS EXTRABOLD blk black ABCDEFGHIJKLM ABCDEFGHIJKLM wht white NOPQRSTUVWXYZ NOPQRSTUVWXYZ inv inversed for dark backgrounds abcdefghijklmnop abcdefghijklmnop color qrstuvwxyz qrstuvwxyz 1234567890 1234567890

OPEN SANS REGULAR ITALIC OPEN SANS EXTRABOLD ITALIC ABCDEFGHIJKLM ABCDEFGHIJKLM NOPQRSTUVWXYZ NOPQRSTUVWXYZ abcdefghijklmnop abcdefghijklmnop qrstuvwxyz qrstuvwxyz 1234567890 1234567890

OPEN SANS SEMIBOLD ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890