Texas State University eCommons@Texas State University University Honors Program University College 5-1-2006 Bottled Water: Why Is It so Big? Causes for the Rapid Growth of Bottled Water Industries Mark Miller Texas State University-San Marcos, University College, Mitte Honors Program Recommended Citation Miller, Mark, "Bottled Water: Why Is It so Big? Causes for the Rapid Growth of Bottled Water Industries" (2006). University Honors Program. Paper 7. http://ecommons.txstate.edu/honorprog/7 This Thesis is brought to you for free and open access by the University College at eCommons@Texas State University. It has been accepted for inclusion in University Honors Program by an authorized administrator of eCommons@Texas State University. For more information, please contact
[email protected]. Bottled Water: Why Is It so Big? Causes for the Rapid Growth of Bottled Water Industries Approved: ______________________________ Director, Mitte Honors Program Approved: _________________________ Dr Brock Brown, Supervising Professor 1 Bottled Water: Why Is It so Big? Causes for the Rapid Growth of Bottled Water Industries HONORS THESIS Presented to the Honors Committee of Texas State University-San Marcos In Partial Fulfillment of The Requirements For Graduation in the Mitte Honors Program By Mark Miller San Marcos, TX May 2006 2 Introduction Recently, American consumers, as well as overseas consumers, have seen the dramatic expansion of the bottled water industry (Howard, 2003). The growth and penetration of the industry has been unprecedented, and is comparable to the recent proliferation of home computers. In a mass change of habit, Americans turned from buying sodas and beers to bottled water.