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United Arab Emirates Sustainability in the sports, events United Arab and tourism industries in the UAE Emirates A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS, EVENTS AND TOURISM INDUSTRIES 2 CONTENTS BACKGROUND & OBJECTIVES METHODOLOGY 1 COUNTRY OVERVIEW 2 SUSTAINABILITY IN THE UAE 3 SPORTS, EVENTS & TOURISM IN THE UAE 4 SUSTAINABILITY IN SPORTS, EVENTS & TOURISM 5 CONCLUSIONS & RECOMMENDATIONS CONTACT Sara Eddleston Head of Sport Consumer T: +44 7384 832 212 E: [email protected] A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRY 3 UNITED ARAB EMIRATES Key Areas of Exploration Josoor Institute commissioned YouGov Sport to understand sustainability and its positioning within the sports, events and tourism industry in the United Arab Emirates (UAE). This report will focus on these 3 key areas of exploration. Sustainability and its position Sports, events & tourism Sustainability within sports, in the UAE in the UAE events & tourism A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRY 4 UNITED ARAB EMIRATES Methodology Research for this project was conducted in 2020 and in 2 phases: IN DEPTH INTERVIEWS DESK RESEARCH › Face to Face/Telephone interviews sports and events › Supporting data for the report will be provided by desk industry executives research › Interview length 15 minutes › All sources for the desk research will be credible and verifiable › 10 Industry professionals interviewed in the UAE A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRY 5 UNITED ARAB EMIRATES UAE Country Overview 1 A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRY 6 United Arab Emirates Located at the North Eastern point of the Persian Peninsula, the UAE is strategically placed as a trading hub. The UAE is a federation of seven emirates – Abu Dhabi, Dubai, Sharjah, Ajman, Um Al-Quwain, Ras Al-Khaimah and Fujairah – that united in 1971. COUNTRY INFORMATION Size 0.83m sq. km Population 10.0 million Capital Abu Dhabi Other major cities Dubai Languages Arabic, English Currency UAE Dirham (pegged to US $, currently $0.27) Borders The Kingdom of Saudi Arabia & Oman REGIONAL LOCATION Source: Desk Research A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRY 7 UNITED ARAB EMIRATES Its people POPULATION BY NATIONALITY India 27% Young, expat and male are dominant characteristics of the UAE population. They also constitute the majority of the workforce Pakistan 13% at 92%. GENDER AGE UAE 12% Male 7% Less than 18 Bangladesh 7% 8% 12% 19% 31% 18-24 Female 7% 25-34 Philippines 6% 23% 35-44 % of workforce who are Emirati 69% 45-54 Iran 5% 33% 55+ Egypt 4% LOCATION NATIONALITY Nepal 3% Abu Dhabi 11% 12% 27% Emirati Dubai Sri Lanka 3% 23% Sharjah China 2% Northern Expat 40% 88% Emirates Other/various 17% Source: Desk Research, YouGov Panel A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRY 8 UNITED ARAB EMIRATES Economy The largest contributor to the UAE economy is oil. However, with a lack of these natural resources, Dubai has diversified to a greater extent than other Emirates; largely via trade and services which include sport events, tourism and event hosting. UAE INDUSTRIES DUBAI INDUSTRIES Extractive industries (oil & gas) 30% Wholesale & trade 27% Wholesale & Retail 12% Construction 9% Transport 13% Manufacturing 9% Financial services 10% Transport & storage 9% Info. & Comms. 6% Manufacturing 9% Financial services 6% Real Estate Public, Defense, Social Security 5% 7% Real estate 3% Hospitality 5% Utilities 3% Professional, Science & Tech. 3% Govt. sector 5% Hospitality 2% Health 1% Admin & Support services 2% Human health & social services 1% Education 1% Education 1% Arts & entertainment Other 2% 0% Source: YouGov Sport, Desk research, Statista A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRY 9 UNITED ARAB EMIRATES Outlook Since recovery after the 2008 Financial Crash, the UAE enjoyed a healthy average 3% growth up to 2018. With the onset of COVID-19 worldwide, short-term prospects are challenging. GDP GROWTH 8 6 4 2 2020 COVID-19 0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020F 2021F -2 -4 2008 Global Financial crash -6 Source: YouGov Sport, World Bank A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRY 10 UNITED ARAB EMIRATES Sustainability in the UAE 2 A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRY 11 › Sustainability is a core theme UNITED ARAB EMIRATES › While the Federal government authorities handle core policy Launched in 2010, Vision 2021 is the UAE’s national development plan, based and service delivery; including on 4 pillars aimed at building and empowering the local population. foreign relations, defence, education, health and environmental policy, each Emirate, has considerable UAEs VISION PILLARS autonomy to shape their own variation of Vision 2021 › The aim is to ‘position the UAE among the best countries in the world’ by the Golden Jubilee of the Union in 2021 UNITED IN UNITED IN UNITED IN UNITED IN RESPONSIBILITY KNOWLEDGE PROSPERITY DESTINY An ambitious and A competitive A nurturing and A strong union bonded confident nation economy driven by sustainable by common destiny ground in its heritage knowledge and environment for innovation quality living Source: Desk Research, Vision2021.ae A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRY 12 › The most commonly acknowledged areas are UNITED ARAB EMIRATES environmental In general, sustainability (or elements thereof) is understood amongst sport, tourism and event industry professionals. ‘It is about elimination poverty, ‘Sustainability is a global orientation ‘People everywhere are reducing ‘Sustainability is about caring for the reducing the use of plastic, ending to achieve an environmental, the use of resources that are about environment and using recyclable starvation … providing equal climate and biological equilibrium to end such as petrol and are material … Recycling, environmental healthcare to all countries in the that fulfils the needs to the searching for alternatives such as friendly material and reusable world, achieve equality among all individual and the country … the wind. Everywhere in the things like plastic or wood’ members of society, reducing Emirates and in schools they are Decreasing the carbon emissions, Event Organiser energy consumption and drainage placing sorting containers for achieving equality between all of natural resources and rely on recycling’ categories of the society, improving solar energy, wind and water the sewage system, development Major Tourist Attraction energy to produce electricity’ in economic resource, encouraging Large Events Organiser investment, coping with climate change challenges and conserving natural reserves, seas and oceans’ Tourism Governing Body A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRY 13 › As sustainable growth is core to the nation’s future UNITED ARAB EMIRATES › Overlaps with the UN 6 national priorities have been identified as drivers of Vision 2021. Sustainable Development Goals (SDGs) have been identified UAE Vision 2021 National Agenda World-class Healthcare Sustainable Environment and Infrastructure UN SUSTAINABLE DEVELOPMENT GOALS – ‘SDGs’ Competitive Knowledge Economy First-Rate Education System Safe Public and Cohesive Society and Fair Judiciary Preserved Identity Source: Desk Research, vision 2021.ae A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRY 14 Sustainable Environment UNITED ARAB EMIRATES & Infrastructure SDG # Goal The UAE national priorities have been mapped against the United Nations SDGs and each Emirate has their own plan. 1 No Poverty 5 Gender Equality World-class Healthcare 6 Clean Water and Sanitation SDG # Goal 7 Affordable & Clean Energy 9 Industry, Innovation & 2 Zero Hunger Infrastructure 3 Good Health & Well-being 11 Sustainable Cities & Communities 6 Clean Water and Sanitation 12 Responsible Consumption & Production 11 Sustainable Cities & Communities 13 Climate Action 13 Climate Action 15 Life on Land 16 Peace, Justice & Strong 17 Partnerships for the Goals Institutions Cohesive Society & Preserved Identity Safe Public & Fair Judiciary First-rate Education System Competitive Knowledge Economy SDG # Goal SDG # Goal SDG # Goal SDG # Goal 3 Good Health & Well-being 3 Good Health & Well-being 1 No Poverty 1-17 All 17 SDGs 5 Gender Equality 16 Peace, Justice & Strong 4 Quality Education Institutions Source: Desk Research, vision 2021.ae A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRY 15 UNITED ARAB EMIRATES With their individual autonomy, each Emirate has its own development plans; these too have been mapped against the SDGs that are relevant to their growth. Pillars of RAK Strategic Abu Dhabi Plan 2030 SDG # Pillars of Dubai Plan 2021 SDG # SDG # Framework 2015-2017 The Preferred Place to Social Development 3 4 11 3 4 11 Creative Talents 4 8 Live, Work and Visit A Pivotal Hub in the Global Security, Justice and Safety 2 16 2 8 Competitive Economy 2 4 8 9 Economy A Pioneering and Excellent Economic Development 8 17 16 17 Quality of Life 3 11 18 Government Vital Sectors Contributing to City of Happy, Creative and 11 12 17 4 A Leading Government 8 Economic Diversity Empowered People A Smart and Sustainable Integrated Environmental 9 11 12 14 6 12 14 15 City and Health System Pillars of Fujairah 2040 Plan SDG # Pillars of Ajman Plan 2021 SDG # Preserve Natural Resources A Distinguished 8 9 17 and Celebrate Culture and 15 Government Heritage A Green Economy 8 9 11 Building a Sustainable 9 11 Environment A Vibrant Community 3 4 Prosperous Economy 8 Best Place to Live 6 7 11 16 Build a Community of Skilled 4 and Active Citizens Source: Desk Research, vision 2021.ae A SERIES OF REPORTS ON SUSTAINABILITY IN THE MENA SPORTS AND EVENTS INDUSTRY 16 UNITED ARAB EMIRATES As a nation, ‘Nurturing a sustainable ABU DHABI – By 2030 DUBAI– By 2030 environment for quality living’ is a very high profile objective.
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