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Norwood & Bedford Park

Norwood & Bedford Park

NORWOOD & BEDFORD PARK Commercial District Needs Assessment

in partnership Mosholu Preservation Corporation with ABOUT NORWOOD & BEDFORD PARK

Background

Avenue NYC is a competitive Norwood and Bedford Park are located in the Northwestern section of the Bronx. Nestled grant program created by the NYC between the Woodlawn Cemetery and Conservatory to the north and the Botanical Department of Small Business Services to fund and build the Garden to the south. On the west is the serving as a connector to Van capacity of community-based Cortlandt Park and the Botanical Garden. The parkway abuts key commercial corridors that development organizations to gives this historic community a “Main Street” feel. Extending from the Williamsbridge Oval execute commercial revitalization initiatives. Avenue NYC is funded down Bainbridge Avenue through East 204th Street and swinging westward on Webster through the U.S. Department of Avenue towards , the 1.5 mile commercial corridor running through Norwood Housing and Urban Development’s and Bedford Park hosts an active small business community, supporting unique shopping Community Development Block Grant (CDBG) Program, which and dining options that showcase the diverse cultures of Northwest Bronx residents. Its targets investments in low- and proximity to the Metro-North Railroad, the local D subway line, and various bus routes provides moderate-income neighborhoods. convenient access to Manhattan, areas of New York State, and Connecticut. Anchor Bronx Avenue NYC Commercial institutions including Montefiore Medical Center, , the New York Botanical Revitalization grants provide Garden, and the Bronx County Historical Society, as well as the vast parkland throughout the multi-year commitments aimed area contribute to the vitality of these two communities. One example of this is Frank Frisch at building the capacity of partner organizations to better understand Field, named after baseball player Frankie Frisch — the “Fordham Flash” — who played with neighborhood needs, develop the New York Giants and St. Louis Cardinals from 1919 to 1937. The park is one of the many impactful programs, and sustain green spaces that helps maintain the “small town” feel of this Bronx neighborhood. their work in the community for at least three years. The rich history of the Norwood and Bedford Park communities is illustrated by distinctive The Commercial District Needs architecture, long-standing community organizations, and stories of immigration and Assessment (CDNA) highlights a neighborhood’s existing business resettlement. This area went through a series of changes throughout the turn of the century. landscape and consumer During the Civil War, the area was Westchester County farmland and was later transformed characteristics. into suburban counties. With the arrival of Irish immigrants, the Norwood community became This CDNA features the Webster known as “Little Belfast,” while Bedford Park had an even mix of both an Irish and Italian Avenue, Bainbridge Avenue, and population. Today, traces of “Little Belfast” can still be found along Bainbridge Avenue. The East 204th Street commercial Irish taverns of Bedford Park are now home to a growing Latin, Bangladeshi, and Albanian corridors in Norwood and Bedford Park, and was conducted in communities.Both neighborhoods served as a refuge for immigrants in the late 20th century. partnership with the Mosholu Preservation Corporation between August 2018 and January 2019. See more on page 12 Key issues and opportunities identified through this assessment Neighborhood Demographics will help prioritize SBS-supported local investments, and serve as an informational and marketing More than 73,624 residents from diverse ethnic backgrounds call Norwood and Bedford resource for the neighborhood. Park home. Its convenient access to transit and affordable housing make it a destination for newcomers and long-term New Yorkers. About 66% of residents identify as Hispanic or Latino, and 40% of Norwood and Bedford Park residents were born outside of the United States, demonstrating the area’s long-standing tradition of supporting immigrant and foreign-born communities. In This Report See more on page 5 Existing conditions, business data, and qualitative depictions of the neighborhood were gathered from more than 253 Future Opportunities surveys and various stakeholder meetings with neighborhood merchants, shoppers, workers, In 2011, the /Bedford Park/Norwood Rezoning was adopted, allowing for property owners, and residents. residential development along the Webster Avenue corridor where it previously was not Jump to... permitted and preserving the existing character of the adjacent residential areas. The rezoning Key Findings 4-5 also addressed the commercial needs of the community today, allowing for neighborhood- Business Inventory 6 serving retail, specialty stores, and office uses, and would preclude the semi-industrial uses What Merchants Say 7-8 that were previously allowed. It also included a commitment to promote inclusionary housing Business Outlook 9-10 What Shoppers Say 8, 10 practices within the Norwood community to incentivize development and improved access to Physical Environment 11 affordable housing through the Inclusionary Housing Program. Data Appendix 12-14

2 Avenue NYC Commercial District Needs Assessment NEIGHBORHOOD CONTEXT Norwood & Bedford Park

Notable Places

! E 211 ST BRONX BLVD 1 "1 Montefiore Medical Center "6 The Keeper’s House

E GUN HILL RD E 208 ST "5 Bronx Historical Society

JeromeW Park 205 ST Williamsbridge Oval

Harris Park BAINBRIDGE AV BAINBRIDGE " E 206 ST Lehman College "2 ! HULL AV Montefiore Medical Center GOULDEN AV MOSHOLU PKWY E 205 ST ! E 203 ST ! E 204 ST

BARKERAV 4 BRONX RIVER PKWY 2 PAUL AV BEDFORD PARK BLVD BRIGGS AV !

UNIVERSITY AV

E 197 ST

E 201 ST ADEE AV W 195 ST 4 NYPD 52nd Precinct

D E 199 ST !

VALENTINE AV Mosholu Parkway ! WEBSTER AV

E 197 ST

JEROME AV E PARK BRONX BAINBRIDGE AV ! DAVIDSON AV St. James " Part of the Solution 3 Park Poe WHITE PLAINS RD Park E 194 ST

E 190 ST B New York ! Botanical Garden 5 "3 Workforce1 Career Center NYC Business Solutions Center Bronx Park 2 ! " Fordham University

E 184 ST New York Botanical Garden E 188 ST E 191 ST

BRONX RIVER PKWY

TIEBOUT AV

SOUTHERN BLVD 3 AV 3 4 0 0.15 0.3 0.6 Miles ! E 185 ST ° !

Points of Interest Neighborhood Events NYPD 52nd Police Precinct Assessed Commercial Corridors Octoberfest-NYC DOT Weekend Walk

Belmont Business Improvement District Summer Streets-NYC DOT Weekend Walk 5 Community Institutions & Landmarks Webster Avenue Halloween Parade

Fordham Road Business Improvement District

Green Space Merchant & Community Groups

Jerome Gun Hill Business Improvement District 52nd Precinct Community Council The Bronx County Historical Society

Public Facilities Bedford Mosholu Community Association

Friends of Mosholu Parkland 6

Friends of the Williamsbridge Oval

Guerinos Against Graffiti

Northwest Merchants Association

Part of The Solution (POTS) The Keeper’s House

Norwood & Bedford Park 3 KEY FINDINGS & OPPORTUNITIES Strengths Long-standing local businesses throughout the New development with retail space along Webster Avenue commercial corridor create a strong sense of identity creates an opportunity to attract new businesses and community in Norwood High population density along and adjacent to the Highly accessible transit options, including Metro North, commercial corridor, including nearby Montefiore the D and 4 subway lines, and multiple bus lines, help the Medical Center, supports the vitality of the district corridor serve as a as a major transportation hub for the Community-based organizations, property owners, Northwest Bronx and local merchant groups are active and engaged in Well-preserved architecture celebrates the history of the Norwood community and dedicated to supporting the Northwest Bronx and contributes to the walkability place-based improvements of the neighborhood

Challenges Perceptions of safety are poor, especially at night, acting Many local merchants lack marketing knowledge and as a detriment to walkability and small business stewardship experience and do not have an online presence There is a lack of affordable, healthy food options within Limited retail options along the corridor fail to meet the the corridor, leading residents and consumers to dine needs of residents outside of the commercial district Amid increasing commercial rents on the corridor, Clusters of vacant storefronts along Bainbridge Avenue and some merchants report that landlords are unwilling to E. 204th Street disrupt the continuity of the retail corridor give leases of more than a year and negatively impact the walkability of the neighborhood Underused local parks and plazas suffer from a lack of Lack of parking and traffic congestion along the commercial recreational activities and community programming corridor deter consumers from shopping in the district

Webster Avenue Mural 205th Street Subway Station

Bainbridge Avenue Storefronts 204th Street Storefronts

4 Avenue NYC Commercial District Needs Assessment Williamsbridge Oval Bainbridge Avenue Storefronts

Botanical Garden Metro Station - Metro-North Railroad New York Botanical Garden

Opportunities Improve lighting along the commercial corridor to tackle Support merchant collaboration efforts across the corridor safety concerns. Partner with the police precinct located to organize small business owners and reduce turnover on Webster Avenue to foster trust between the rate in the district community and merchants Increase the level of engagement between area institutions Clean, beautify, and maintain streets and sidewalks to (such as Fordham University, the New York Botanical encourage residents to shop locally and leverage foot Garden, and the Bronx Zoo) and the commercial corridor traffic from anchor institutions to encourage local purchasing, place-based programming, and improved community relations In partnership with local entrepreneurs and property owners, develop retail attraction programming to Enhance programming in and access to corridor reduce the corridor vacancy rate and increase access greenspace, creating opportunity for residents to use local to goods and services for residents parks for civic meetings and public events Create district marketing campaigns, including a Shop Help merchants from both ends of the corridor consolidate Local initiative, for the commercial corridor to connect their organizing efforts so they can better represent, serve, residents with small businesses and advocate for the corridor as a unified whole

What’s Next? To address these key findings and opportunities, Avenue NYC Grants have been awarded by SBS to nonprofit organizations. For more information, visit: nyc.gov/avenuenyc

Norwood & Bedford Park 5 BUSINESS LANDSCAPE Business Inventory 256 9% Total Number of Storefronts Storefront Vacancy*

* Note: In 2018, ’s 75 Business Improvement Districts reported an average ground floor Storefront & Retail Mix vacancy rate of 8.9% and a median ground floor vacancy rate of 7.3% (SBS BIDs Trends Report, 2018).

Beauty/Nail & Barbershopsacant 89 Automotive usinesses 77 Vacant eaut Nail alons arersos 74 Bodega/Deli/Convenienceast ood nac os Stores 68 ConstructionPharmacy, anuacturin Medical Services, olesale & Health usinesses Stores 58 eliious raniations ouses o orsi 53 Professional Services Delis odeas Convenience tores 36 ardare urniture ouseoldFull Service Aliance Restaurants tores 34 oodLimited arets Service rocer Restaurants tores 29 Dr Cleanin aundr ervices General Merchandise, Clothing, & Jewelry Stores 28 a re eal state easin eal ervices 27 Automotive Businesses, Livery, & Gas Stations rit os Discount tores 27 DacareHardware, ervices Home cools Goods, ulic & Furniture Administration Stores 18 Supermarkets, Groceries,Aarel & oes Speciality eelr Food tores Stores 18 ravel Aencies Cellone tores 17 Laundromats & Dry Cleaners anaement Consultin ter roessional ervices 17 ter iscellaneousBars, Clubs, &tore Liquor etailers Stores 15 Houses of Worshipransortation & Religious Organizationsareousin 15 ars ounes iuor tores Banks & Credit Unions 14 armacies and Dru tores 14 Cell Phone & Electronics Stores ullervice estaurants 13 Business inventory and retail mix an os Cas Advance one ranserCoffee ervices Shops data were gathered by Mosholu 11 Preservation Corporation through Day Care Centersas & tations Schools 9 a comprehensive area inventory of otels ms eltorae 8 storefront businesses located along Community Organizations & Government Agencies Webster Avenue, E. 204th Street, Amulator ealt Care ervices 7 and Bainbridge Avenue. (October Commercial ansOther 3 2018)

Rulay Lounge on Webster Avenue Hillside Meat Market on 204th Street Confectionaires on Webster Avenue

6 Avenue NYC Commercial District Needs Assessment What We’ve Heard from Norwood & Bedford Park Merchants

How many years have you been How many employees do you have? in business here?

3 2 2 Mean Median Mode 34% 20% 20% Do you own or rent your property? Businesses 14% 12% 92% 8% Rent Own Years in Business

8 Over the past year, has your business 13Median 8 3 improved, stayed the same, or decreased? Mean Median Mode

*Note: The mean is the average of all responses, the median is the middle number when all responses are arranged in ascending order, and the mode is the most common response. 20% 51% 29% 0% Improved Stayed the Decreased N/A or Same No Response

What changes need to occur in Norwood to What kinds of resources would help you grow attract more visitors/shoppers? your business? % Merchant Responses % Merchant Responses

Landscaping/beautification 18% Marketing support 35% Parking 17% Space improvements 18% Sanitation 15% Financing 17% Community events 13% Legal/lease support 11% Safety 13% New equipment 9% Street lighting 12% Assistance with regulatory compliance 5% Business to business communication 7% Training for staff 4% Storefront improvements 5% Other services 1%

Source: Based on 64 merchant surveys conducted by Mosholu Preservation Corporation in Fall 2018. Norwood & Bedford Park 7 BUSINESS LANDSCAPE What We’ve Heard from Norwood & Bedford Park Merchants

What would you suggest to improve What would you say are the most pressing the commercial district for residents, needs of businesses on this corridor? pedestrians, and shoppers?

“The corridor needs more “The people in this district are very welcoming street and sidewalk cleaning.” and come together in times of need.”

“Parking, parking, parking!” “We need more advertising and press about the area to attract new businesses.” “Less construction on the street or at least notify community sooner.” “The businesses in the area are good, but each should think about how they look when customers “Increased support for small business expansion.” walk in - cleanliness and organization are important.”

“Visibility, attracting people who are close enough to shop ... but don’t know what businesses are here.” What do you like about the commercial corridor? What We’ve Heard from Norwood & Bedford Park Shoppers

“Residents are good people, What would you suggest to improve area seems to be on the up.” the commercial district for residents, pedestrians, and shoppers? “It’s a progressive area, a lot of cultural diversity.”

“Better quality stores that sell clothes, shoes, “Transportation options galore.” etc...”

“We’ve been here forever. It’s a great “Better signage throughout the corridor.” neighborhood and a good place to be.”

“Businesses should become better connected to “Everybody knows everybody. It’s a nice area schools, like Fordham, to be local suppliers area - you always have the regulars.” for student meal plans.”

“There are a lot of business owners “Merchants should work together in collaboration.” who take great care of the area.”

“We need more variety in business “People care for each other.” choices, especially bars and restaurants.”

8 Avenue NYC Commercial District Needs Assessment BUSINESS OUTLOOK Norwood & Bedford Park Retail Opportunity

Residents spend Local businesses make Every year,

$1.6M $996.2M $554.8M each year in each year in is spent outside goods and services retail sales the neighborhood

Retail Leakage & Surplus Surplus $0 Leakage

Clothing Stores $89.5M Gasoline Stations $89.6M Grocery Stores $82.8M Department Stores (Ecluding Leased Departments) $61.9M Other General Merchandise Stores $42.7M Restaurants & Other Eating Places $26.0M Sporting Goods, Hobby, & Musical Instrument Stores $19.3M Home Furnishings Stores $18.7M Jewelry, Luggage, & Leather Goods Stores $15.5M Retail leakage and surplus Office Supplies, Stationery, & Gift Stores $12.7M is the difference between $12.6M estimated spending by Electronics & Appliance Stores local residents on retail Drinking Places - Alcoholic Beverages $8.05M goods and estimated sales by local retail businesses. Special Food Services $6.4M Retail leakage occurs $4.7M when consumer demand Lawn/Garden Equipment & Supply Stores exceeds retail supply in a Used Merchandise Stores $4.6M designated trade area. On the chart, a positive value Furniture Stores $4.1M indicates leakage of retail $3.5M sales and represents net Specialty Food Stores consumer spending that is Book, Periodical, & Music Stores $2.9M being captured by retailers outside of the trade area. Auto Parts, Accessories, & Tire Stores $1.1K Retail surplus occurs $806K when retail supply exceeds Florists consumer demand in a Building Material & Supplies Dealers -$2.9M designated trade area. On the chart, a negative value Shoe Stores -$3.7M indicates a surplus of retail Beer, Wine, & Liquor Stores -$4.2M sales and may signify a market where retailers are Other Miscellaneous Store Retailers -$8.3M drawing customers from outside the trade area. Health & Personal Care Stores

Source: ESRI and Infogroup, February 2019. Norwood & Bedford Park 9 BUSINESS OUTLOOK Business Trends

Change in Total Business Sales, 2010-2018 Change in Median Sales by Business, 2010-2018

Norwood & Bedford Park Bronx NYC Norwood & Bedford Park Bronx NYC

57% 41% 61% 87% 136% 150%

Norwood & Bedford Park Total Business Sales Norwood & Bedford Park Median Sales by Business

$72,226 $67,657 $68,894

$33,340,168 $33,680,422 $54,702 $30,077,181 $30,169,790

$48,500 $29,202,437 Sales Volume Sales Volume $40,769 $40,077

$38,632 $21,299,948 $21,904,529 $22,304,704 Year Year

Source: Division of Tax Policy, NYC Department of Finance What We’ve Heard from Shoppers What additional types of businesses would When do you usually shop in Norwood & you like to see in Norwood & Bedford Park? Bedford Park?

Restaurants Weekdays 34% Clothing stores Weekday Evenings 8% Coffee shops Weekend Days 15% Weekend Evenings 6% Healthy food options No Set Time 37%

How do you usually get to Norwood & How often do you shop in Norwood & Bedford Park? Bedford Park?

Walk 50% Daily 33% Public transportation 31% 2 to 4 times a week 32% Car 14% Once a week 22% Ride share 5% Twice a month 2% Bike 0% Once a month 4% 3 to 6 times a year 0% Rarely/Never 7%

Source: Based on 189 consumer surveys conducted by Mosholu Preservation Corporation in Fall 2018.

10 Avenue NYC Commercial District Needs Assessment PHYSICAL ENVIRONMENT Storefront Vacancies

W 205 ST Jerome Park Williamsbridge Oval E 209 ST

Harris Park ROCHAMBEAU AV E 206 ST MOSHOLU PKWY !

HULL AV ! AV !BAINBRIDGE ! E 206 ST ! E 204 ST JEROME AV ! Whalen Park ! Trash Pile Up GRAND CONCOURSE ! E 205 ST !!

BEDFORD PARK BLVD E 202 ST ! !! ! PAUL AV E 204 ST

BRIGGS AV

E 198 ST E 199 ST !E 203 ST ! E 202 ST PERRY AV ! Vacant Storefront MORRIS AV E 201 ST

! WEBSTER AV

DECATUR AV ! E 199 ST !

E 196 ST ! POND PL ! GRAND CONCOURSE ! ! BAINBRIDGE AV E 197 ST !

Webster Avenue Poe Park E 195 ST

Bronx Park

SOUTHERN BLVD E 193 ST ! !

E FORDHAM RD 0 0.1 0.2 0.4 Miles ° Empty Tree Pit

Vacant Lots Vacant Storefronts Parks & Open Spaces An analysis of 254 storefronts along Webster Avenue, E. 204th Street, and Bainbridge Avenue revealed that 36% of storefronts are in poor condition, 60% are in average condition, and 4% are in good condition Streetscape Observations Litter collects along Webster Avenue and near the Metro-North Railroad stop, creating a hazard for pedestrians. Tree pits collect litter which can be an eyesore to residents and consumers. Shortage of litter baskets along Webster Avenue and throughout the commercial district makes it challenging for pedestrians to responsibly dispose of their waste. There is a lack of street furniture, such as benches, throughout the corridor. Street lighting is lacking throughout the corridor, which deters local residents from shopping in the evening.

Norwood & Bedford Park 11 DATA APPENDIX Study Area Boundaries Area Demographics

Assessed Commercial Norwood & Bedford Park Trade Total Population Corridors Context Area Area Primary data on Norwood Demographic and employment data Retail leakage, surplus, 73,624 Norwood & Bedford Park & Bedford Park storefront on pg. 12-13 correspond to and retail opportunity data 1,436,785 Bronx businesses presented on pg. the Norwood & Bedford Park on pg. 9 correspond to the 6-8 was gathered along Webster context area. 0.75 mile trade area. 8,461,961 New York City Avenue, E. 204th Street, and Bainbridge Avenue. Population Density (per square mile)

34,232 Norwood & Bedford Park 33,750 Bronx

BROADWAY Van Cortlandt Park BRONX BLVD 27,986 New York City

W GUN HILL RD Average Household Size

E 210 ST Norwood & Bedford Park E 211 ST 2.84 2.84 Bronx W 205 ST Williamsbridge Jerome Park Oval BRONX RIVER PKWY 2.65 New York City Harris Park E GUN HILL RD

MOSHOLU PKWY

E 206 ST

E 203 ST AV BAINBRIDGE E 204 ST Commuting Patterns

E 201 ST W 195 ST E 198 ST

WEBSTER AV MAJOR DEEGAN EXWY

JEROME AV 10,129 590 25,675 St. James SOUTHERN BLVD Park GRAND CONCOURSE E 194 ST Work Live DAVIDSON AV Devoe Park W FORDHAM RD Bronx Park E 188 ST

W 184 ST

BRONX RIVER PKWY

PARK AV Work in Norwood & E FORDHAM RD 10,129 PELHAM PKWY Bedford Park live elsewhere E 182 ST 590 Live & Work in Norwood & PROSPECT AV Bedford Park 0 0.25 0.5 1 Miles ° 25,675 Live in Norwood & Bedford Park, work elsewhere

Car Ownership

30% Norwood & Bedford Park 41% Bronx 45% New York City

12 Avenue NYC Commercial District Needs Assessment Area Demographics

Norwood & Norwood & Race/Background Bedford Park Bronx NYC Educational Attainment Bedford Park Bronx NYC

Hispanic or Latino 66% 55% 29% 12th Grade or Less, 29% 30% 19% (of any race) No Diploma White alone 11% 10% 32% High School Graduate 29% 27% 24% Black or African 15% 29% 22% Some College, No Degree 18% 18% 14% American alone Associate’s Degree 7% 7% 7% Asian alone 7% 4% 14% Bachelor’s Degree 13% 12% 21% Two or more races 1% 1% 2% Graduate or 4% 6% 15% Some other race alone 0% 1% 1% Professional Degree American Indian and 0% 0% 0% Alaska Native alone Native Hawaiian and 0% 0% 0% Other Pacific Islander

Norwood & Population Age Bedford Park Bronx NYC Median Age Foreign-Born Population

Under 5 Years 9% 7% 6% 30.6 Norwood & 40% Norwood & Bedford Park Bedford Park 5–14 Years 14% 14% 11% 15–24 Years 18% 16% 13% 33.3 Bronx 35% Bronx 25–44 Years 30% 28% 32% 35.9 New York City 37% New York City 45–64 Years 22% 24% 25% 65+ Years 7% 11% 13% Income Employment Median Household Income Pop. Below Poverty Line Population in Labor Force Unemployment* $33,874 Norwood 30% Norwood & 63% Norwood & 14.2% Norwood & Bedford Park Bedford Park Bedford Park $35,302 Bronx $55,191 New York City 28% Bronx 60% Bronx 12.7% Bronx 20% New York City 64% New York City 8.6% New York City Note: Unemployment figures on based on data from 2012-2016. As of November 2018, the unemployment rate is 5.1% for the Bronx and 3.7% for New York City (NYSDOL); updated neighborhood-level data for Local Jobs and Employment Norwood & Bedford Park is not available. Local Residents’ Employment Jobs Located in Norwood & Bedford Park Educational Services, Health Care, 28% Educational Services, Health Care, 46% Social Assistance Social Assistance Retail Trade 15% Retail Trade 8% Accommodation, Food Services, 13% Accommodation, Food Services, 10% Arts, Entertainment Arts, Entertainment Professional, Scientific, & Tech nical Services 9% Professional, Scientific, & Tech nical Services 0% Transportation, Warehousing, Utilities 7% Transportation, Warehousing, Utilities 18% Finance, Insurance, Real Estate 7% Finance, Insurance, Real Estate 5% Construction 6% Construction 1% Other Services 6% Other Services 3% Manufacturing 4% Manufacturing 0% Public Administration 2% Public Administration 7%

Source: US Census Bureau, 2012-2016 American Community Survey; 2015 OnTheMap Application; NYS Department of Labor, June 2017. Norwood & Bedford Park 13 DATA APPENDIX

Pedestrian Counts

28 East Fordham Road between Valentine and Tiebout DEKALB AV 30 38 E 210 ST 16 41 E 211 ST avenues ! E 208 ST 41 SBS BRONX BLVD WAYNE AV 10 E GUN HILL RD 2,783 Weekday Morning (7 - 9 a.m.)

Jerome ParkW 205 ST 10 Williamsbridge Oval 26 Weekday Afternoon (4 - 7 p.m.) BAINBRIDGE AV 12,388 22 Harris Park E 206 ST VILLA AV E 207 ST 7,076 Weekend (12 - 2 p.m.) MAGENTA ST ! E 204 ST PARKSIDE PL GOULDEN AV E 205 ST ! ! E 202 ST E 204 ST

BRONX RIVER PKWY

OLINVILLEAV 4 MOSHOLU PKWY Vehicular Traffic PAUL AV BEDFORD PARK BLVD BURKE AV UNIVERSITY AV 34 ! BxM4 39,545 Approximate average daily vehicles E 199 ST

2 11 28 E 197 ST 1 E 202 ST traveling throughout the study area. 34 E 201 ST

W 195 ST 39

E 196 ST 26 22 D 26 ! ! VALENTINE AV MTA Annual Bus Ridership (2017)

E 197 ST WEBSTER AV BRONX PARK E PARK BRONX

JEROME AV WHITE PLAINS RD ! 10.3M Bx1/Bx2

32 E 195 ST Poe E 191 ST Park 8M Bx9 GRAND CONCOURSE E 193 ST E 190 ST 41SBS B 22 ! 2 41 5 3.2M Bx10 Bronx Park 2 ! Rose Hill

Park 14.9M Bx12-SBS 19 9 E 187 ST 12

BARKERAV

E 184 ST 12 BRONX RIVER PKWY SBS E 191 ST 17 8.5M Bx19 22 E 189 ST

SOUTHERN BLVD 3 AV 3 2.3M Bx26 PARK AV !

15 0 0.15 0.3Miles E 185 ST ° Bx28/38 Norwood! & Bedford Park Transportation 4.6M 1.8M Bx32 Norwood & Bedford Park Transportation 8.8M Bx36 Bus Routes NYC Subway Bicycle Lanes Long Island Rail Road 4.8M Bx39

Average Weekday Subway Ridership (2017) 6.8M Bx41 3,466 2 5 Burke Avenue 8,751 D Norwood - 205 Street 6.8M Bx41-SBS 5,403 2 5 Allerton Avenue 7,066 B D Bedford Park Boulevard

9,173 2 5 8,237 B D Kingsbridge Road

8,770 4 Mosholu Parkway 12,054 B D Fordham Road

5,649 4 Bedford Park Boulevard - 4,990 B D 182-183 Streets Lehman College

9,783 4 Kingsbridge Road

11,503 4 Fordham Road

Sources: MTA 2017; NYS DOT, 2015 Annual Average Daily Traffic data. 14 Avenue NYC Commercial District Needs Assessment Recent SBS Investments in the Neighborhood

Commercial Revitalization, Avenue NYC multi-year grant, awarded to Mosholu Preservation Corporation, 2018-2020.

Neighborhood 360° Fellowship Host Organization, awarded to the Jerome Gun Hill BID, 2019.

Business Attraction, Avenue NYC grant of $30,000 awarded to the Jerome Gun Hill BID, 2018.

Merchant Organizing, Avenue NYC grant of $30,000 awarded to Mosholu Preservation Corporation, 2018.

Business Attraction and Retention, Avenue NYC grant of $25,000 awarded to the Jerome Gun Hill BID, 2016.

Merchant Organizing, Avenue NYC grant of $25,000 awarded to Mosholu Preservation Corporation, 2016.

Capacity Building and Merchant Organizing, Avenue NYC grant of $45,000 awarded to Mosholu Preservation Corporation, 2015.

Existing Plans & Studies Sustainable Communities in the Bronx: Leveraging Regional Rail for Access Growth and Opportunity, NYC Department of City Planning, 2014. Webster Avenue/Bedford Park/Norwood Rezoning, NYC Department of City Planning, 2011.

Sources ESRI and Infogroup, Inc. 2019 ESRI Retail MarketPlace Profile.

Metropolitan Transportation Authority. 2017. Average Weekday Subway Ridership.

NYS Department of Labor. June 2016. Unemployment Rate Rankings by County.

NYS Department of Transportation. 2010/2011 Annual Average Daily Traffic, using Traffic Data Viewer.

NYC Department of Finance, Division of Tax Policy, using data from NYS Department of Taxation and Finance. Business sales are reported by tax year, which runs from March 1st to February 28th. Sales data are compiled from sales tax returns, which are rolled up by tax filer within a year, excluding returns with negative sales amounts. For each year, each tax filer is reported according to the address listed on their latest return. Large outliers were removed from the analysis, and the top 5% of filers from Manhattan and the top 1% of filers from the outer boroughs by sales were removed.

NYC Department of Transportation. December 2017. Bi-Annual Pedestrian Counts.

U.S. Census Bureau. 2015. OnTheMap Application. Longitudinal-Employer Household Dynamics Program.

U.S. Census Bureau. American Community Survey, 2016 American Community Survey 4-Year Estimates, using NYC Census FactFinder. Norwood Census Tracts: 405.02, 413, 405.01, 423, 429.02, 403.02, 429.01, 425, 399.01, 397, 407.02, 415, 419, 334.

Photo Credits: Mosholu Preservation Corporation; NYC and Company: Tagger Yancey IV; Montefiore Medical Center; The Observer: Ariella Mastroianni.

Norwood & Bedford Park 15 The NYC Department of Small Business Services helps unlock ABOUT SBS economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building a fairer economy in neighborhoods across the five boroughs.

We would like to recognize and thank the following individuals and ACKNOWLEDGMENTS organizations for their contributions to the development of the Norwood & Bedford Park Commercial District Needs Assessment:

Bronx Borough President Ruben Diaz Jr. NYC Council Member Andrew Cohen NYC Council Member Ritchie Torres Norwood & Bedford Park Merchants Norwood & Bedford Park Shoppers and Residents Fordham Shoppers and Residents

nyc.gov/avenuenyc