Cabrini University Style Guide Cabrini University | Editorial Style and Graphic Standards Manual

EDITORIAL STYLE AND GRAPHIC STANDARDS MANUAL CORE MESSAGES CABRINI UNIVERSITY CORE MESSAGES EDUCATION OF THE HEART ADVOCACY FOR HUMAN RIGHTS Cabrini University’s mission is to provide an For half a century, Cabrini has embedded social Education of the Heart, dedicated to academic advocacy and ethical decision making into the excellence, leadership development, and a curriculum and student life. Our students go far commitment to social justice. beyond service, traveling to local and national governments to advocate for progressive HISTORY immigration reform and an end to human Cabrini is an inclusive, co-educational Catholic trafficking. Our students and staff provide more community, founded in 1957, by the Missionary than 20,000 hours a year of service and activism Sisters of the Sacred Heart of Jesus (MSCs). We around the world, influencing positive systemic welcome learners of all faiths and embrace the change. teachings of our patroness Saint Frances Xavier Cabrini, the Patron Saint of Immigrants. THE ELEVATOR PITCH Cabrini offers a supportive community that SELF DISCOVERY AND ACTION helps students discover who they are and Cabrini students don’t wait until they graduate what they can accomplish in their life, in their to make an impact on the world. Through career, and in society. Through international internships, learning communities, study abroad, partnerships, community engagement, and social advocacy programs, and more, our hands-on experiences, students find their students discover who they are, what they love, voice and how they can work in solidarity for and how they can make a difference in their universal human rights and dignity. world and the world around them. SUPPORTIVE COMMUNITY Cabrini rallies around its students, working hard to ensure success. Students who need extra support can take advantage of our free writing and math tutoring, faculty mentorship, peer mentors, health and wellness programs, and more. Our small student-to-student ratio ensures that students receive individual attention, regardless of their field of study. INTRODUCTION Graphic identity is an outward expression of the NEED HELP? personality, values, and goals of an institution. The Office of Marketing and Communications As a leading university, Cabrini has local, serves as the central source of information regional, national, and international audiences. and assistance for all communications Our logo and related graphics express our purposes, including publications, printing, serious commitment to quality as well as website, and media relations. For related the energy and caring that each of us at the information, please call the Office of University contributes. Marketing and Communications: The Style and Graphic Standards Manual is the Phone: 610.902.8750 guide to applying our image and identity to the Fax: 610.902.8489 materials through which we communicate to all our constituencies. Through consistent application of these standards over time, Cabrini University will enjoy the benefits of improved communications, understanding, and competitive positioning with the publics we dedicate ourselves to serving. Please note the following: All advertising, promotional products, publications, and other printed matter must first be approved by the Marketing and Communications Office. CONTENTS EDITORIAL STYLE GUIDE STATIONERY AND ADMINISTRATIVE STANDARDS A or An . 1.1 The Stationery Set . 3.1 Academic Degrees . 1.1 Letterhead . 3.2 Acronyms . 1.2 Envelope . 3.3 Alumni, Alumnus, Aluma, Alumnae . 1.2 Business Card . 3.4 Apostrophes . 1.2 Building Names . 1.3 PUBLICATIONS AND MEDIA Official Building Titles . 1.3 Publications . 4.1 Residence Halls. 1.4 Small Brochure, Large Brochure Bulleted Lists . 1.4 Advertising . 4.2 Business Cards . 1.5 Capitalization . 1.6 Small Ad, Large Ad Captions . 1.6 Electronic Media . 4.3 Cities and States . 1.7 Web Page Class Years . 1.7 Social Media . 4.4 Commas . 1.7 Email Sigatures . 4.6 Composition Titles . 1.8 Dates . 1.8 ATHLETICS IDENTITY Departments and Offices . 1.9 Direction Words . 1.9 Primary Athletics Logo . 5.1 e.g. and i.e. 1.9 Size and Spatial Guidelines . 5.2 Hyphens . 1.9 Athletics Logo Variations . .5.3 Inclusive, Person-First Language . 1.9 Athletics Logo Dos and Don’ts . .5.4 Names . 1.10 Athletics Logos for Branded Merchandise . 5.5 Numbers . 1.10 Obsolete Athletics Logos . 5.6 Numbered Lists . 1.10 Athletics Stationery Set . 5.7 Phone Numbers . 1.10 Athletics Letterhead . 5.8 Plurals . 1.10 Athletics Envelope . 5.9 President . 1.11 Religious Titles . 1.11 Athletics Business Card . .5.10 Special Characters and Styles . 1.11 Times . 1.11 MERCHANDISE Titles . 1.11 Merchandise . 6.1 Quotation Marks . 1.12 One Color Applications. 6.2 Websites . 1.12 Two Color Applications. 6.3 Common Mistakes and Preferred Wording . 1.12 Reproduction Size and Location . 6.4 LOGO USE GLOSSARY Logo History/Description . 2.1 University Seal Description . 2.2 Alternate Logo Format . 2.3 Size and Spatial Guidelines . 2.4 Logo Colors . 2.5 Logo Variations . 2.6 Administrative and Academic Logos . 2.7 Dos and Don’ts . 2.8 Seal Dos and Don’ts . 2.9 Internal Logo Guidelines . 2.10 Typography . 2.11 Obsolete Logos and Graphics . 2.12 EDITORIAL STYLE GUIDE 1.0 CABRINI UNIVERSITY STYLE GUIDE CABRINI UNIVERSITY | EDITORIAL STYLE AND GRAPHIC STANDARDS MANUAL EDITORIAL STYLE GUIDE 1.1 The Marketing and Communications Office is responsible for the writing, design, and production of all official Cabrini publications. To achieve an institutional standard in all external publications, the Marketing and Communications Office has put together stylistic recommendations for. A OR AN Use an apostrophe in bachelor’s degree and master’s degree, but not in formal degree titles Use a before a singular noun that begins with a (Master of Accounting, Master’s consonant or a consonant sound; use an before a not singular noun that begins with a vowel or vowel of Accounting). sound. • Jen Jackson, who earned a Master of Arts from • It is a historic monument (because historic Villanova University, presented at … starts with an h sound). • Jen Jackson, who earned a master’s from • It is an honorable fellow (because Villanova University, presented at … honorable starts with an o sound). • Jen Jackson, who earned a master’s degree • It is a Utopian idea, but an unfair world. from Villanova University, presented at … It is associate degree, not associate’s degree. ACADEMIC DEGREES Do not use Dr. (even on second reference) for an academic degree affiliation; Dr. is to be used Do not use periods in academic only for medical doctors (MDs) and only on degree abbreviations. second reference. • PhD, EdD, not Ph.D., Ed.D. • John Jones, MD, helped Cabrini students. Dr. Titles (terminal degrees) should follow full Jones went on to help the entire community. names, offset in commas. Use last names only for second reference to a • Peter Smith, PhD, spoke at … not Peter person with any degree. Smith, PhD spoke at the conference. • Peter Smith, PhD, presented at the annual Use abbreviations such as PhD or EdD only conference. Smith also presented at … after a full name, never after just a last name. Doctoral degrees (earned outside of Cabrini) and • Peter Smith, PhD, presented at … not Smith, Esq., JD, etc., immediately follow the names, offset PhD, presented at … in commas, with Cabrini class years following. Do not include non-doctoral degrees like BA or • John Doe, PhD (’87) MA; instead, spell out the formal degree title. • John Doe, PhD (’87, G’93), had a long and Initial cap the degree title, including happy career. specialization (Bachelor of Arts, Master of Arts, • Jane Doe, Esq. (’89) Master of Science in Leadership, etc.); do not • Jane Doe, Esq. (’89, ’93), had a long and use the word degree (it is redundant). happy career. Do not initial capitalize informal descriptions of academic degrees (e.g., his master’s). If a doctoral degree is earned at Cabrini, the Cabrini abbreviated phrasing is included in addition to the PhD title that follows the name. • John Doe, PhD (’87, MA’93, PhD’19) • Peter Smith, PhD (PhD’20) CABRINI UNIVERSITY | EDITORIAL STYLE AND GRAPHIC STANDARDS MANUAL 1.2 ACRONYMS years/degrees earned and use specific degree Avoid using unfamiliar acronyms, jargon, or abbreviations for graduate (master’s and doctorate) insider terminology. degrees earned at Cabrini Spell out on first reference, with the acronym/ • John Doe (’87) initialism in parentheses following only if there • John Doe (’87, MEd’94, EdD’20) are multiple references. Additional academic degrees (PhDs earned • Cabrini’s women’s lacrosse team competes somewhere else), Esq., JD, and MSC immediately in the Colonial States Athletic Conference follow the names, offset in commas, with (CSAC). The team has won the CSAC Cabrini class years following in parentheses. The tournament X times. parentheses will be inside the commas surrounding PhD, Esq., etc., if the sentence is continued. • Exceptions (items that do not need to be spelled out on first reference) include: • John Doe, PhD (’87) or John Doe, PhD (’87, — NCAA MS’93) — GPA (unless the target — John Doe, PhD (’87), works in academia. audience is first-generation) • Jane Doe, Esq. (’89) or Jane Doe, — HTML Esq. (’89, MA’93) — SAT — Jane Doe, Esq. (’89, MA’93), is a criminal law attorney. — ACT If a doctoral degree is earned at Cabrini, the — PDF Cabrini abbreviated phrasing is included in addition — DVD to the PhD title that follows the name. Use common usage with regard to capitalizing. • John Doe, PhD (’87, MA’93, PhD’19) • CSAC, MAcc, MEd, scuba, etc. • Peter Smith, PhD (PhD’20) Pluralize acronyms with an s and no Use prospective year of graduation for current apostrophe. undergraduate students. • DVDs, ATMs, ATVs, etc. • John Doe (’19) Do not follow acronyms with words that are Use an HON for honorary degrees, and a P part of the acronym (PIN not PIN number; ATM for parents of Cabrini students, following the not ATM machine).

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