When Do People Trust Their Social Groups?
When Do People Trust Their Social Groups? Xiao Ma1†, Justin Cheng2, Shankar Iyer2, Mor Naaman1 1Jacobs Institute, Cornell Tech, 2Facebook {xiao,mor}@jacobs.cornell.edu,{jcheng,shankar94}@fb.com ABSTRACT 1 INTRODUCTION Trust facilitates cooperation and supports positive outcomes Trust contributes to the success of social groups by encourag- in social groups, including member satisfaction, information ing people to interpret others’ actions and intentions favor- sharing, and task performance. Extensive prior research has ably, thereby facilitating cooperation and a sense of commu- examined individuals’ general propensity to trust, as well as nity [5, 22, 33, 55, 60, 74]. In groups, trust increases member the factors that contribute to their trust in specific groups. satisfaction, and task performance; reduces conflict [33, 77]; Here, we build on past work to present a comprehensive and promotes effective response to crisis [53]. framework for predicting trust in groups. By surveying 6,383 Previous research has examined how different factors such Facebook Groups users about their trust attitudes and ex- as size [13, 21, 83], group cohesiveness [38], and activity [77] amining aggregated behavioral and demographic data for may impact people’s trust in their social groups, both on- these individuals, we show that (1) an individual’s propen- line [39] and offline [67]. However, previous studies tend sity to trust is associated with how they trust their groups, to be small in scale, limited to specific contexts (e.g., online (2) groups that are smaller, closed, older, more exclusive or marketplaces), or only consider a specific type of group more homogeneous are trusted more, and (3) a group’s over- (e.g., organizations [18, 50]).
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