2018 01
01 Retail Paolo Carlini Market day Oscar Farinetti Dynamic light for high Italian quality David Dalziel The new challenges of the retail sector in the experience economy era 02 01
Editorial Adolfo Guzzini
04 12 Photo Essay Interview Market day Dynamic light Paolo Carlini for high Italian quality Oscar Farinetti
Projects 20 46 52 Retail Vision International Projects The new challenges Projects of the retail sector in the experience economy era David Dalziel
Product 108 120 Miniaturisation Meetings Miniaturisation Euroshop 2017 is a complex system A metaphysical space Giancarlo Basili Maurici Ginés
Knowledge 132 138 142 Research Synergies Industry Light and sociology. Legacies and lights. World Class Manufacturing, A possible integration The LightOn project an illuminating approach Elettra Bordonaro Pippo Ciorra Marco Gobetto
Lighthinking Editorial office: Centro Studi e Ricerca iGuzzini; Fr.ne Sambucheto, 44/a: 62019 Recanati MC; The editorial office is not responsible International magazine, tel. +39.071.7588250; fax +39.071.7588295; iGuzzini illuminazione spa; 62019 Recanati, Italy; via Mariano Guzzini, for inaccuracies or missing information of light culture 37; tel. +39.071.75881; fax +39.071.7588295; [email protected]; www.iguzzini.com; 071-7588453 video in the list of credits for the projects Graphic project: Daniele Ledda; xycomm (Milan) Layout: xycomm (Milan) and supplied by collaborators. Publisher: iGuzzini illuminazione spa Cover photograph: Antony Crolla Any integrations or corrections will be Year XIX, 01 Printed: March 2018; Tecnostampa - Pigini group Printing division; Loreto - Trevi included in the next issue. Editorial
Dear readers, from various commercial sectors have evolved over I am very pleased to reintroduce you to the magazine time; retail is also the main focus of the international that has been promoting our company’s culture for Euroshop fair, which we took part in this year and almost twenty years. which we will tell you about in one of the magazine In such fast-paced times when many aspects of our articles; we will look at architectural culture and how work – from markets to technologies – are constantly certain aspects of sociology can be integrated into evolving, we have decided it was time for a remake. lighting design. This latter will be illustrated through Thus, we have redesigned and restructured the an experience with the London School of Economics magazine. You will have already noticed the first and the Configuring Light programme. You will also change on the cover: Incontroluce has now be able to find out about the issues involved in become Lighthinking. the WCM (World Class Manufacturing) continuous Lighthinking is the expression of our improvement programme. philosophy. It is a virtual space, open Our focus on industrial design looks to the whole lighting community, at what is involved in miniaturising where the culture of light is explored lighting luminaires, from a design through history, art, architecture, and production point of view. projects, research, and human Our interest in photography, sciences, thanks to the contributions which has led us to work with of a constantly evolving network. photographers such as Gianni Light is a social science and the Berengo Gardin and Gabriele innovation that drives it comes from Basilico, among others, served as curiosity and sharing, first of all. inspiration for another new feature. Each future issue As well as illustrating projects that reveal the work will have a few pages dedicated to a photographer. of architects and lighting designers in a wide range In this issue, you will have the opportunity to get of sectors – from infrastructure to heritage sites, from acquainted with the work of a Milanese photographer, urban spaces to hospitality & living – this first issue whose work ranges from portraits to advertising, from of Lighthinking focuses on retail and the philosophy cars to landscapes. For this issue of the magazine, he of international brands. It also introduces an important visited an ancestral retail space: the city market. new feature consisting of contributions of authors Last but not least, I would like to thank all of those with whom we want to explore certain theoretical who helped to bring this new version of the magazine aspects of the design world. As such, you will be able to life, through their words, imagery and ideas. I wish to read an interview with Oscar Farinetti, and learn you an enjoyable read and invite you to follow us about the Eataly phenomenon; we will look at how in our daily pursuit of innovation and improvement of requirements inherent to setting up the stores of brands people’s quality of life through light.
Adolfo Guzzini
02 01 03 Photo Essay: Market day
04 Turin, the Porta Palazzo Market. better days, others seem to have eyes and hands meet hands. The fruit I like coming in the morning, early, come out of a transport museum. and vegetables arrive from near and before the first rays of the sun light But they all do their job. The sun rises, far. Some stalls have every type of up the area, and watch the early the atmosphere warms up and the eggs and I’m surprised at the variety sellers unloading their vans and market is almost ready. My gaze starts on offer. I am seized by the desire preparing their stalls. to wonder amongst the large spaces to photograph everything, because Turin’s Porta Palazzo Market extends that are starting to fill and picks out the everything is interesting and everything across a square and inside various details of the architecture, the objects seems beautiful to me. Many dummies buildings, some period. Many of the on sale and the structures used for the are worn and broken, but they have carts, pushed or pulled by hand with goods. I lose myself in observing the great dignity and they wear the articles the goods stacked high, have seen people selling and buying. Eyes meet that will be desired by the buyers
Market day Paolo Carlini
01 05 Photo Essay: Market day
with utter professionalism. a combination of sounds and smells. I stroll looking at the people and I don’t The kitchen utensils and household My attention is also drawn to the sacred feel distances between ethnic groups accessories crowd the stalls and figures that look over the market from or different classes. People smile, joke, against the light shapes and colours their small shrines in the butcher’s area. get angry, hug each other or simply create surprising harmonies. Some of them have small collection yawn. Everybody is at the market. The crowd presses close as the sellers boxes, whilst the more technologically You can find everything that you need call their attention with demonstrations. advanced have electric candles with and you can also find what you didn’t
The fish market is unique: photographs switches: I call them ‘praystations’. think you needed• aren’t enough to do it justice. And then there’s always time for a good We should record the voices that coffee. I could keep wondering like this shout their wares at the top of their forever: I am engrossed by the lights, lungs with utmost conviction. Walking colours, objects, shapes and it seems the aisles of the market becomes an as if the whole world has converged on all-encompassing experience, Turin. Without having to buy anything,
06 Paolo Carlini
BASSA RISOLUZIONE
01 07 Photo Essay: Market day
08 Paolo Carlini
01 09 Photo Essay: Market day
Paolo Carlini
has been working as a professional photographer for over twenty years. He is a member of the Association of Journalists since 1991 and of the Tau Visual, national association of professional photographers. He began working on tourist and industrial reportages, whereas today he is focused mainly on commercial images (BTL and ADV) in Italy and abroad. He also manages the post-production phase of his work. He has recently worked as Director of photography on a few commercials. A lover of travel, cars, architecture and portraits, he has followed closely these areas from a professional point of view and from a personal interest in research and experimentation. He has created numerous portraits of composers, painters and artists. His images have been used in international advertising campaigns, and published by some of the leading publishers. Some of the most well-known Italian industrial groups and leading advertising agencies are amongst his clients. His published work includes the book of portraits CANI PADRONI and the collaboration in the book UMANI A MILANO.
10 Paolo Carlini
2901 11 Interview
12 Interview Lighthinking meets Oscar Farinetti, creator of Eataly, the first supermarket dedicated to high Italian quality. Loved and loathed, in 10 years he has opened 37 branches, 22 in Italy and 15 abroad.
Dynamic light for high Italian quality Oscar Farinetti
What inspired you to create Eataly, if Parallels come up spontaneously with in your sector? it was inspiration? Or is it something iGuzzini’s “Social innovation through else that drives you to build a company lighting” approach: good light, quality OF I think that it is a positive evolution such as this one? Will you tell us the lighting, can improve the quality of life and I think that we should be happy history of Eataly? of people that share and use various about the current interest in food. urban, museum and work spaces. There has been an evolution in the OF The original idea for Eataly was to It can improve everything. demand for high quality products, provide a larger global platform to the All this defines the ethic behind a because everyone has finally realised “Made in Italy” agricultural and food way of doing business. Tell us about that food is the only product that we industry, by creating a distribution Eataly’s ethic. put in our bodies and is therefore the chain based on quality and the most important. Eataly has played an seasonal availability of the products. At OF Eataly was created with two important role in returning the passion the beginning of the third millennium objectives: promoting the excellence for food to the centre of people’s lives. I realised that the incredible Italian of Italian food and wine products in But we have done it by encouraging a biodiversity was not well represented the world, whilst at the same time development of the knowledge of food, and sold abroad. Therefore I decided promoting a new food culture which by telling the history of the products, to fill this gap. cares about sustainability and quality, their origin and their production. We and sharing and respecting what we have explained the difference between The first item in the Eataly manifesto eat and drink. I think that Eataly is also different cheeses and oils. Because the says: “FOOD UNITES US ALL”. Good a great way to encourage the citizens more you know the more you enjoy. food brings people together, creates of the world to come and visit Italy and connections between different social make the world want to visit the most How do the architectural space and classes and helps to find common beautiful country, ours. light affect this experience? Eataly has points of view between people with various areas: shopping, relaxing and different opinions. We realised that This issue of Lighthinking is focused on tasting, conviviality, and education. what happens around a dinner table is the world of retail. What evolution have How is the lighting designed for all one of the greatest sources of true joy. you seen in the purchasing experience these different spaces?
01 13 Interview
Oscar Farinetti visiting iGuzzini, with Adolfo Guzzini. In the background, the mayor of Recanati, Francesco Fiordomo
“Eataly has various areas: shopping, relaxing and tasting, conviviality...”
OF For the lighting, we settled on we have designed and launched a name for yourself in these markets? low consumption LED technology an extremely simple but innovative And how does the Italian identity products with a high design element. formula: creating harmonious spaces marry the local one? How do the two Light is very important to indicate our in which to spend some enjoyable communicate? spaces. The eating area, for example, time, tasting the same products that requires softer lighting, whilst the can be bought and getting to know OF The various Eataly branches are market needs different types of light them though the teaching activities. like siblings, and like all siblings, for fresh produce. In the teaching area E-commerce is another fundamental they have common names and values we need the type of lighting you might aspect in developing Eataly’s business. but different personalities. Each find in a television studio over the The challenge is to recreate the shop has its own distinctive traits, cooking stoves. In other words food atmosphere and experience of the influenced by the atmosphere and needs different types of light. This is shops online. Seeing the importance of traditions of the host city. In each why we rely on iGuzzini. mobile platforms, we have developed country we look for the best local Italy with Italy, a winning combination. an app for smartphones that lets you products and we teach them how to buy Eataly products directly from your cook with our Italian savoir faire. Which specific solutions are you using phone. The geolocalization function It is not always possible or sustainable in the different branches to facilitate allows us to inform users of relevant to export Italian raw materials, but the shopping experience? Do you offers and events. our way of cooking is. People across think about the connectivity (Internet the world are very interested in getting of Things)? Other types of services, as Ten years after the first shop opened to know it and to learn it• well as the ones that can already be in Turin in 2007 Eataly can now be accessed from the website, such as found throughout the country and online shopping? in extremely different international locations, such as the Far East, the OF For Eataly communication is the United States, the Middle East and heart of our strategy. In the shops Northern Europe. How can you make
14 Oscar Farinetti
01 15 Interview
Eataly Trieste Eataly Milano
Eataly New York Eataly Chicago
“The various Eataly branches are like siblings, and like all siblings, they have common names and values but different personalities. Each shop has its own distinctive traits, influenced by the atmosphere and traditions of the host city...”
Oscar Farinetti
Creator of Eataly, the first supermarket dedicated to Italian high quality products. Loved and loathed, in 10 years he has opened 37 branches, 22 in Italy and 15 abroad: 2 in Japan, 4 in the US, one in Istanbul, one in Dubai, one in Seoul, one in Sao Paulo, one in Monaco and one in Copenhagen. By 2018, Eataly will be listed on the stock exchange to become “a global public company representing the Italian lifestyle with renewed vigour”. Amongst his future projects there are: Fico Eataly World, the food and wine park that will cover a surface of 80,000 square metres, commissioned by Centergross of Bologna and managed by Eataly World, a company set up by Eataly and Coop. 2018 will see the opening of a retail space in Japan of over 1000 square metres, which will be the temple of Italian food and wine in Asia. Oscar Farinetti has collaborated in research with various institutes, including, Cermes-Bocconi and the University of Parma. Awards and acknowledgements: Honorary Doctorate in Business, American University of Rome (2016), Honorary Doctorate in Marketing and Communication – University of Urbino “Carlo Bo” (2014), “Premio America – Fondazione Italia USA (2013) and the Scanno Prize for food (2012). In 2014 he was a likely candidate for the position of Minister of Agriculture. He has published several books, amongst which “Coccodé” (2009), “Storie di coraggio.12 incontri con i grandi italiani del vino” (2013), “Mangia con il pane. Storia di mio padre, il comandante Paolo” (2015 and “Nel blu. La biodiversità italiana, figlia dei venti” (2015).
16 Oscar Farinetti
01 17 Projects 20 30 38 Il Centro Herno, lighting Issey Miyake Arese \ Italy the hanging jacket London \ UK Moscow \ Russia 24 Milan \ Italy 42 Sunglass Hut Cannes \ France Pleats Please Issey Miyake New York \ USA Paris \ France 32 26 The Iso Omena 44 Queen's Lane shopping centre Sandals Luxury Resorts Geneva \ Switzerland Espoo \ Finland London \ UK
28 34 46 A new concept Mercedes Russia The new challenges of the for the Rimowa Moscow \ Russia retail sector in the experience flagship store economy era Paris \ France David Dalziel
52 72 90 ProjectsStavros Niarchos Foundation The Prysmian Group Terminal E of the Cultural Center headquarters: Leonardo da Vinci airport Athens \ Greece green and natural light. Fiumicino - Rome \ Italy Milan \ Italy 60 94 New splendour 78 Eurasia Tunnel for the Golden Temple The headquarters of Council Istanbul \ Turkey Amritsar, Punjab \ India of the European Union Belgium \ Brussels 98 64 Chek Lap Kok Airport Roma Convention Center 84 Hong Kong \ PRC La Nuvola A futuristic construction Roma \ Italia for the International Garden 102 Show – IGA 2017 “OnCube” 68 Berlin \ Germany Shanghai \ China Cluster H - The Backyard Hazmieh - Beirut \ Lebanon 86 A new work space for Heinemann in the HafenCity Hamburg \ Germany Projects
20 Il Centro is an example of architectural quality, such as the use of wood for the external façade, that recalls the traditional Lombard farmhouses.
Il Centro Arese \ Italy
The largest shopping mall in Italy, the The project has embraced the new iconic “Il Centro” in Arese, is located economy, with 20 charging stations for in the former Alfa Romeo factory close electric vehicles and with the presence to the circuit where the new cars were of small local producers such as a test-driven. The project was designed brewery and artisanal bakers, alongside by a number of internationally renowned large chains such as Zara, Primark, architects, including Michele De Lucchi, Kentucky Fried Chicken and McDonald. Davide Padoa (Design International) and The architectural design, based around Arnaldo Zappa. The Design International the concept of squares, features the studio, in particular, was involved in the wide, sculpted curve of the internal ramp latter stages for its specific competence that structures the space in a way that is in the retail sector. The architectural reminiscent of the Guggenheim Museum design of Il Centro, with the use of in New York. wood for the external façade, recalls the The entire complex has been designed traditional Lombard farmhouses. Wood according to the strict energy saving and is also the dominant material inside the bio-sustainability criteria required by the mall: for the benches, the top of the US Green Building Council standards, glass parapets on the first floor and for for its much coveted LEED Gold the tower which is the main attraction certification. The lighting design has in the play area. The design of the roof helped in achieving this goal, in that all is particularly innovative as it’s the first the luminaires installed use LED lamps application of its kind in a shopping mall. with average energy saving percentages The structure of the roof, which is also of between 40% and 80% compared to one of the largest ever built in Europe, the consumption of traditional lamps. is in Glulam (structural lamellar wood The LED luminaires all feature DALI produced with sustainable materials). technology and are controlled by a
2901 21 Projects 2015 – Arese \ Italy
The DALI technology allows the luminaires to be controlled by a remote control system. Interior and exterior light sensors have been installed to adjust the combination of artificial and natural lighting.
22 Arese Shopping Center
remote control system. Interior and versions have been used in the green exterior light sensors have been installed areas. The wooden exterior facade to combine artificial and natural lighting. is lit with grazing light created by a Year 2015 \ Client Finiper - Marco Brunelli Reflex recessed luminaires and 6000 continuous line of Linealuce luminaires \ Architectural project Michele De Lucchi Arnaldo Zappa Design International - Davide lumen Front Lights with emergency units that have been alternated with iPro Padoa \ Photographer Paolo Carlini have been installed under the central projectors to soften the dramatic effect wooden ceiling. The two luminaires usually created by lighting from below. guarantee soft, diffused general lighting; The extremely uniform lighting effect partly thanks to the height at which they helps create a feeling of hospitality and have been fitted. Underscores have quality for this unique retail centre• been installed in the ceiling’s criss- cross structure to create a number of striking graphic effects, and LED Pixel Plus recessed luminaires have been positioned along the perimeter walkway on the top floor to complement the general lighting in the individual brand stores. Outdoors, ceiling-mounted iPro floodlights have been used in the car park entrance areas, whereas pole-top
01 23 A layout with clean white walls for the glasses of the Sunglass Hut.
Sunglass Hut New York \ USA
Since taking over Sunglass Hut in The lighting system uses two versions 2001, Luxottica has become a world of the Laser Blade luminaire: adjustable leader in eyewear retail distribution. and wallwasher. The wallwashers have First opened in 1971 in a small kiosk in been positioned to provide an optimal a Miami shopping mall, Sunglass Hut vertical wall wash effect in the product is now a worldwide destination for all display areas, while the adjustable major high quality sunglass brands. Its version provides accent lighting. The stores, which provide consumers with a luminaire’s compact size and modularity highly engaging shopping experience, also gave the architect the opportunity can be found in every major city from to create graphic effects on the ceilings• the Americas, Europe and the Middle East to Australia, South Africa, China and South-East Asia. The store opened in the Soho district of New York in 2015 is the first store in collaboration with iGuzzini, designed by the Milan-based B612 architecture studio. The studio is named after the asteroid in The Little Prince by Antoine de Saint-Exupéry and its architect, Marco Rivolta, is inspired by avant-garde technology and futuristic lifestyles. For the Sunglass Hut store he designed a layout with clear white Year 2015 \ Client Luxottica Group \ Architectural walls to display the glasses. project B612 \ Photographer Marco Beck Peccoz
24 01 25 Projects
Art deco features and minimal lighting luminaires for a jewellery boutique bursting with joie de vivre.
Queen’s Lane Geneva \ Switzerland
26 Based in Zurich, StudioForma Architects large distinctive glass chandeliers are is specialised in designing retail projects combined with compact, but powerful, with evocative atmospheres full of recessed Reflex Easy luminaires, to literary references. The Queen’s Lane create uniform diffused lighting. jewellery boutique in Geneva recalls Pixel Pro devices provide accent lighting the joie de vivre of the Roaring Twenties. for certain specific areas, like the small A sofa upholstered in royal blue velvet tables where the jewellery is tried on, dominates the space, conveying an while recessed Laser Blade luminaires idea of opulence, wealth and idleness. highlight the items on display in the StudioForma has combined typical display cases that run along the side Art Deco features, like bronze display walls, like a kind of backdrop. The case frames, hounds-tooth fabric wall boutique's rounded walls, on which a coverings and lacquered white panels drapery effect has been created, are lit with typical period decorations with with vertical Underscore luminaires that elements designed by the studio itself, emphasize the undulating shape of the such as dazzling blue velvet poufs, walls. The final result is a lively, exciting, glass domes and a vast upholstered enjoyable atmosphere that is also sofa with a deep-buttoned back. extremely comfortable • Year 2017 \ Client Queen’s Lane \ Architectural The lighting system also consists project StudioForma \ Photographs Mark Drotsky of different elements. For example, Architekturfotografie
01 27 Projects
The history of commercial aviation has been the inspiration for Rimowa.
A new concept for the Rimowa flagship store Paris \ France
The renowned luggage manufacturer an almost futurist feeling of airiness and opened its first flagship store, also the spatiality, highlighted by the light from company’s largest retail space in the the Underscore luminaires set in the world, in Paris at the beginning of 2017. channels of the ceiling. The lighting is Dedicated to the German company’s an expert mix of uniform and diffused production, which became part of light, created by Reflex recessed the LVMH group in 2016, it covers six luminaires and accent highlights hundred square metres, spread over produced by iShop projectors and Pixel five floors. The concept, designed by Pro recessed luminaires. The very small Atelier Oï, is inspired by the civil aviation iSight projectors have been used in the world. Even though the store is primarily window displays on the rue du Faubourg focused on shopping, it includes Saint-Honoré, where the luggage is areas for customer services, a repair displayed like jewellery• laboratory and even a screening room showing the film about the “Junkers F13” project, sponsored by Rimowa. In 1919 this revolutionary airplane, with its aluminium construction and grooved design, marked the beginning of civil aviation history and inspired the Rimowa luggage. The Paris retail space features extremely clean lines and unique Year 2017 \ Client Rimowa \ Architectural and architectural details, such as the false lighting project Atelier Oï \ Photographer Roland ceiling with curved lines, which conveys Halbe
28 01 29 Projects
Mosca
A lighting design with a high chromatic yield to set off the colours of the Herno garments and stores.
Herno, lighting the hanging jacket Moscow \ Russia Milan \ Italy Cannes \ France
30 Mosca
Herno was founded in 1948 in Lesa, a precise and definite way, identical soft flannel cover the walls; all these on the shores of Lake Maggiore, by in all countries and lit by iGuzzini elements ensure the recognition of the Giuseppe Marenzi. He was hired in a luminaires. The shops all feature a few brand everywhere in the world• company that manufactured raincoats typical elements: the beam-stand in just after the end of the war. brushed steel and the recognizable His previous experience in handling hook, combined with the leather strap castor oil, which was also used for that distinguishes the Herno brand. making military aviation fuel, was key to The lighting project is based on being hired as it was used to make the luminaires with a high chromatic yield cotton waterproof. After that experience (CRI90) to enhance the chromatic palette Marenzi, and his wife Alessandra Diana, of the clothes. Other characteristics of set up their own company: Herno, the luminaires include their low visual whose name was taken from the river impact: lines of Underscore mark the Erno, that flows close to the company perimeters; the track mounted Front and that defines a universe that the Light projectors provide the lighting of company is still closely linked to today. the quilted jackets and the characteristic In 1971 Herno began its international hook; Deep Frame recessed luminaries, presence by opening the first Herno chosen for their minimal look, have boutique in Osaka, which was followed been used in certain transit areas. The in the eighties by the United States, colour temperature also enhances the Year 2016 \ Client Herno Spa \ until it reached a global presence. The natural materials used for the fittings: Architectural project Cristiano Baldinotti \ company has always presented itself in natural oak for the flooring; slate and Photographer Cristiano Baldinotti
01 31 The shopping centre that becomes the centre of the city.
The Iso Omena shopping centre Espoo \ Finland
Iso Omena (Finnish for “big apple”) is a relaxation point. The artificial lighting is pleasant shopping centre full of services based on two luminaires: Laser Blade, and more than 180 stores focused on positioned at irregular intervals in the fashion, leisure and wellness, as well as false ceilings along the corridors that the classic supermarket. The centre is the shops open onto to create a feeling part of the Citycon group, which builds of movement and the pole top system and manages urban shopping centres in Albero, which stands out in the central Northern Europe and the Baltic. It is the square, installed in the benches area, market leader in Finland, and amongst almost recalling the idea of a pleasant the market leaders in Norway, Sweden stop in the open air• and Estonia. Citycon shopping centres are located in strategic points, with good connections to public transport, healthcare facilities and municipal services. The same Iso Omena is rapidly becoming the centre of the city and home to social and healthcare offices on the third floor. Functional and enjoyable, the design of the centre features white as the dominant colour and glass walls that maintain a constant relationship with outside, especially through the Year 2017 \ Client Citycon Oyj \ Architectural large skylight in the central area, above project HKP Arkkitehti Tolmisto \ Lighting Design the square which is the meeting and Granlund Oy \ Photographer Mikael Linden
32 01 33 34 An architectural and lighting project that transforms buying a Mercedes in a magical experience.
Mercedes-Benz Plaza Moscow \ Russia
In the current evolution of the sales that recalls an unwinding ribbon, process, a showroom has to offer a displaying a concept car that embodies much more complete and engaging the future of the brand. Bought vehicles experience than in the past. Today can be picked up in delivery lounges. you can even buy a car online, whilst Sitting in a sort of theatre box, the car showrooms and dealerships, the owners watch a film which ends with traditional purchasing locations, have their car coming out of the ground been transformed into spaces dedicated by elevator, as if from a wishing well. to the construction or the consolidation The lighting of such a spectacular and of brand loyalty, through more complex magical place required a design that and gratifying experiences than the revealed whilst being hidden. Recessed mere sale. The Mercedes-Benz Plaza luminaires, which provide light without in Moscow consists of different theme visually occupying the spaces that worlds that allow a customised client are enhanced with an expert mix of communication. The centre of the diffused and accent light, neutral white showroom is dominated by a structure temperature colour and warmed by
01 35 Projects 2016 – Moscow \ Russian Federation
a few touches of warm white. Right colour temperature, illuminate the area from the entrance one is immersed in a where the car magically appears, to welcoming atmosphere of diffused light, enhance the colours of the bodywork which is interspersed with the accent and contribute to creating a scintillating lights from the Pixel Pros that highlight impression• the vehicles. The recessed Reflex luminaires, with wall washer optics, illuminate the wall for the accessories with a perfect uniformity. A neutral white colour temperature has been used for the cars and accessories, whilst the lighting designer opted for a warm Year 2016 \ Client Daimler Real Estate \ white colour temperature and a lower Architectural project mm+ \ light intensity than the one used for the Lighting project Schatz+Lichtdesign - Roman Schatz \ Graphic project L2M3 vehicles and for the horizontal surfaces. Kommunikationsdesign \ Palco projectors, with a neutral white Photographer Anastasia Hermann
The lighting of such a spectacular and magical place required a design that revealed whilst being hidden.
36 Mercedes-Benz Plaza
01 37 Projects
38 Luxury is something surprising or unexpected. It’s not perfection, according to Tokujin Yoshioka.
Issey Miyake London \ UK
Raw concrete and blue aluminium individual space. Yoshioka’s design something that is surprising and panels for the new Issey Miyake creates a contrast between a raw and unexpected. Yoshioka emptied the flagship store in London. Designed by matt material and a shiny and smooth first two floors of a 1950s building that Tokujin Yoshioka, the store is located one, in agreement with the preferred previously housed a bank. The walls in Brook Street, one of the city’s style of Yoshiyuki Miyamae, the and pillars have both been left in a main shopping streets. According to creative director of the Issey Miyake raw state and a number of bright, blue Yoshioka it is very difficult to design womenswear line. The Japanese aluminium panels have been positioned a retail space because time is always designer and artist stated that he around the perimeter walls. In the very limited, there are numerous is not interested in a concept of centre of the space there is a curving standards to comply with and specific “luxury” or “perfect” design, as what staircase with glass balustrades that solutions have to be found for each, he really focuses on is creating allow light to enter from the facade
01 39 Projects 2015 – London \ UK
overlooking the street. The Interior Awards: “The best retail lighting menswear collection is located on the works with the store of which it is a floor below, where the raw concrete part: a simple and at times unobtrusive, Year 2015 \ Client Issey Miyake \ Designer and Lighting Design Tokujin Yoshioka \ pillars and blue panels continue, but but effective scheme.”• Main Contractor Portview Fit-Out Limited \ with a darker, more private design. Project Managers Leckenby Associates \ To achieve this the lighting project of Photographer Antony Crolla the London store has concealed the lighting luminaires, with Sistema 53, Laser Blade and Underscore devices. This design won the 2015 Retail Week
The lighting design of the London store features concealed luminaires.
40 01 41 White walls and metal panels to enhance the coloured world of Pleats Please.
Pleats Please Issey Miyake Paris \ France
42 The Pleats Please collection by Issey The pristine white colour extends to the Miyake was launched in 1993. Produced lower floor, but here the undulating metal with extremely high quality polyester panels have a polished chrome finish. materials, it was created with utterly The lighting design highlights the cold innovative production processes: hot atmosphere of the space. The recessed pressed pleats that allowed for an Pixel Pro luminaires provide the accent exceptional freedom of movement. Issey lighting, with their graphic layout in the
Miyake arrived in the capital of fashion, middle of the various spaces • Paris, in 1965, to study and train. The brand has therefore deep roots in the Ville Lumiere. The Pleats Please boutique, in Boulevard Saint-Germain, Rive Gauche, has been completely renovated by the architect Hisaaki Hirawata. The store covers two spacious floors, divided in sections and modelled on the Pleats Please flagship store in the Roppongi neighbourhood in Tokyo. The space is completely white with undulating metal panels with folds that Year 2015 \ Client Issey Miyake \ recall the pleats of the materials that are Architectural project MOMENT Inc. - Hisaaki the hallmark of Issey Miyake’s creations. Hirawata \ Photographer Olivier Baco
01 43 Projects
The lighting project for the London space of Sandals Luxury Resorts evokes the warm golden light of the Caribbean.
Sandals Luxury Resorts London \ UK
The Sandals Resorts International commissioned furniture. The idea behind only the typical holiday features. brand is one of the most well-known the ODB Group project is to recreate This is why the most striking elements and prize-winning brands in the world in London the top class level of quality in the lighting design are linked to and is the undisputed leader in the that customers can enjoy on a Sandals colour, like the randoval-style roofs, Caribbean vacation sector. The group's holiday. So there are cocktail bars, the coloured lines that outline certain success began in the eighties when typical "randoval" (conical) roofs, and walls and the circular openings in its founder, Gordon "Butch" Stewart, the same furnishings and fittings used in some of the transit areas that evoke created an innovative formula of “all- the Sandals resorts. Caribbean atmospheres with their inclusive” super luxury holidays that This warm and welcoming atmosphere warm golden light• includes everything from sophisticated is created using extremely advanced restaurants and exclusive label technology that guarantees high levels drinks to tips, airport shuttle services, of energy efficiency: heat recovery air taxes, land and sea sports, Jacuzzis conditioning, and an LED lighting and satellite TV. To bridge the gap system that is controlled using panels between the experience that people that allow the creation of different light have when booking a Sandals holiday moods, as well as dynamic and online and a real in-store experience, coloured light created by Underscore a special Sandals centre has recently luminaires mounted on the randoval been opened in London. This space roof ceilings that enhance the introduces visitors to the Sandals picturesque appeal of the space. The world through a series of interactive first step in this experience is a virtual experiences. Designed by Wanda tour on an LCD touchscreen. This area Creative, in collaboration with the has been lit with Reflex, Laser Blade L ODB Group, the centre boasts highly and IN60 recessed luminaires, all sophisticated, integrated lighting of which are extremely discreet devices: Year 2016 \ Client Sandals \ Architectural project, Interior design and Lighting design and audio-visual systems as well the aim was to create an exclusive, Wanda Creative \ Construction ODB Group \ as wood fittings and specifically relaxed atmosphere by highlighting Photographer Robert Greshoff
44 2901 45 Vision
Interface provided by the O2 clients.
46 Vision David Dalziel, founder and creative director of Dalziel and Pow talks about the contemporary challenges faced by a retail designer.
The new challenges of the retail sector in the experience economy era David Dalziel
Twenty years ago things were a bit where customers prefer to ‘do’ replace. Shops, unlike great architecture simpler for retail designers, clients rather than to ‘own’. Strategies are or a classic piece of product design, typically briefed simplistic solutions and emerging to address these challenges: have a lifespan, typically eight to ten goals, “We’d like a better looking store encouraging dwell time to build loyalty; years maximum; that lifespan should that takes more money”. Today the considering new transactions, not dictate the pace of change and may well needs of a client and the role of the retail purely commercial; always connected need to be accelerated, by design or by designer have shifted beyond measure. to the consumer at every touch-point; natural selection. Even the ‘best of’ the In the last five years we’ve seen a being more human in the retail space; market will shift, just watch Apple renew transformation in retail driven by doing things differently; making deeper their concepts that we all thought were the consumer’s openness to shopping and more meaningful relationships here for the longer term. Flexibility is a through various channels and the impact with your audience. By addressing the word we will hear a lot in the coming that has had on the traditional store ongoing challenges and applying the years as retailers come to grips with experience. Key challenges are driving right strategies we can imagine a more the changing demands of a very fluid us forward: the almost impossible relevant, connected future for retail, market. What department store could struggle for a meaningful USP; the where traders and designers are working clearly state any long-term strategic drive for convenience on demand; in harmony to create the environments plans with confidence knowing how the over-supply of low value goods and experiences needed to enthuse that sector has shifted in the last five flooding the market; the fast changing the consumers of the future. We may years? Flexibility needs to be part of consumer power through social media; well design fewer shops in the future, that future, flexibility in what you sell the increasing influence of Generation but importantly they need to be better and how you sell it - fundamental Z; the rise of the experience economy, and more engaging than what they flexibility. In the last year, designing
01 47 Vision
merchandising systems for a key experience, probably the largest single designers and manufacturers are European manufacturer, we came back factor in my appreciation of a space creating new ways to connect to the to the guiding principle, ‘What are we and my understanding of that space, demanding consumer. From simplistic, selling off of this kit and how are we and yet for many retailers it remains a often almost invisible solutions selling it?’ What are the promotional functional, economic consideration - a integrating lighting solutions into tools of the future for retailers? housekeeping issue, rather than an merchandising, to the ability to deliver Taking our collective knowledge of experiential statement that can address smart technology through a light fitting merchandising, but adding power (and the strategic issues of the day. of a lighting system, the advances are light) and data became the key factor. If If we believe that time well spent will clear: it’s all geared towards attracting we power the system we empower the bring reward, then lighting has a huge and retaining a customer. retailer; illumination, imagery (both static part to play in creating the type of From the simple first impressions of and moving), security, data collection environment that encourages dwell time. a space - walking past a storefront and more delivered by a smart piece of If we believe in the customer’s desire in the mall or a concession in the shopfitting: a flexible future. to make emotional human connections department store - lighting plays a huge Lighting has a huge part to play in the with brands and brand spaces, lighting part in developing a sense of place, a creation and activation of the future retail has a huge part to play. Lighting feeling of a committed brand with an
“Lighting a large space like Primark Madrid requires a certain approach, one needs to address the scale and power of the space and yet create intimate, slow moments where the customer can dwell and be re-assured.”
48 David Dalziel understanding of itself and its audience. in a more intriguing and subtle way systems is more accessible than ever Lighting tells brand stories, at a time in about our client and their offer. The and it will have a massive impact retail where those stories are attempting hugely influential white-light signage in on the market in the next few years. to be told online, the store can do it new The White Company retail concept The use of integrated solutions has gone much better. We love this quote by in 2015 has grown into an immersive from the premium jeweller down to Roger Wade of Boxpark, ‘Shopping on- story for O2 flagship in 2016. Story- the modest bookstore and even into line is like watching fireworks on TV’ telling with light. the bread display at your local So today we are integrating the lighting Layering of light where it is most convenience store, it shows no signs solution into the first thoughts around effective sounds like the simplest of stopping and elevates your the experience, carefully layering thing, but the trend to get light as close experience no matter at which level what in the varied techniques to achieve as possible to your subject, aided level you operate - great lighting design a harmonious experience. From by miniaturisation and low energy enhances your experience from Prada to ambient, to spot-lit, to integrated and, consumption is a massive leap forward. Primark. For the last 28 years we have increasingly in our concepts, into light Today the more local the light, the more designed for Primark and in the last 4 or as communications. Using white light premium the brand - but just watch this 5 years have seen that brand expand to illuminated text to inform the customer grow. The cost and ease of powered become one of the most powerful in
“...Using white light illu- minated text to inform the customer in a more intriguing and subtle way about our client and their offer...”
Left: the large central atrium of the Primark flagship store in Madrid Right: The White Company.
29 49 Vision
its sector, a sector that sells at an and you begin to understand the scale simply cost savings. Advanced average of just over 10 euros but relies of the challenge and the complexity technology can bring real rewards on volume. When you see the journey of the solution. A store that took two that will bring benefits, increase dwell that Primark have been on, you realise years to plan and a year to build is time, and will ultimately lead to greater the power of brand experience and its now managing queues every weekend sales. Today we can track customer role in connecting with consumers. where I may need a ticket to enter after movements through sophisticated From very humble, local ambitions, to 10am in the morning, quite a story for a lighting systems, they can monitor staff award-winning national flagships, this brand that started with such pragmatic, and merchandise, building data that brand has truly excelled. Lighting a large modest ambitions in Dublin in 1973(?), can influence future strategy, increase space like Primark Madrid requires a a truly engaging brand who knows its productivity, improve stock loss, but certain approach, one needs to address market so well. Technology is driving us most importantly help a brand connect the scale and power of the space and forward. The dominance of LED and the with customers. yet create intimate, slow moments rush to replace redundant, wasteful light This consumer connection is the key where the customer can dwell and be sources has given retailers an appetite factor here, what is it doing for me, re-assured. Add to that the massive for further investment. Today we the shopper? Great lighting can create LED installation in the refurbished atrium can see the opportunity for more than an emotional reaction, a connection
“Story-telling with light. Layering of light where it is most effective sounds like the simplest thing, but the trend to get light as close as possible to your subject, aided by miniaturisation and low energy consumption is a massive leap forward..”
Above O2 on the right, white light for Primark.
50 David Dalziel with the product on sale. Flexible manufacturers to refine those lighting light sources, pinpointing stock in a solutions, talking directly to industry singular way or highlighting shelves with experts about the right product for the accuracy adds an element of surprise right results. Increasingly we employ and delight. We see a trend pushing skilled lighting designers to partner with us in two directions; the pinpoint us and our clients to create something accuracy of an accent light and the bespoke and unique for them and flat confident light given by daylight their market. We cannot work in one simulators. Brands have choices prescriptive way, we need to be open today, the challenge for designers is to to influence from the best in the market understand those choices and find the and be able to take that ambition to the right partners to deliver. At D&P we need mass trader. It’s a flexible future for the to be responsive to our clients budgets designer too• and ambitions. We design lighting solutions, using our vast experience and knowledge. We partner with
“Today we can track customer movements through sophisticated lighting systems, they can monitor staff and merchandise, building data that can influence future strategy, increase productivity...”
David Dalziel
Trained in 3D design, David has expanded those skills in the last 35+ years to take a broader view of design and its role in building brands. David co-founded the design consultancy Dalziel & Pow in 1983. In his capacity as Creative Director, he specialises in a range of design issues, from environments to communications. He is instrumental in overseeing the successful interpretation of a client’s brief and its transition, from concept to reality. D&P has built a reputation for excellence in design, combining creativity and operational knowledge to deliver consistently successful projects for its clients on a global stage, including Primark, Argos, John Lewis, Next, David Jones, Jigsaw, Samsung, Timberland and O2.
01 51 Projects
52 A large semi-derelict area finds its natural connection with the rest of the city and with the sea. Stavros Niarchos Foundation Cultural Centre Athens \ Greece
01 53 Projects 2016 – Athens \ Greece
54 Stavros Niarchos Foundation
A large urban park of 170,000 m2, a source luminaires, into LED luminaires. about 5 metres. A special solution was cultural complex, home the Stavros In total iGuzzini provided 256 items: 13 designed to light the walkways, which Niarchos foundation and the Greek types of indoor products and 5 types of was obtained by inserting LED Plus National Opera: this is the projectcarried outdoor products. Some were standard recessed luminaires in the sides of out by Renzo Piano in the city cradle of production items and some were the seats. In this case, the look of the wester culture. produced specially for the project. luminaire remained the same, but the Piano has once again focused his The large building consists of the Library rear part was entirely redesigned and its attention on a suburban area, where a and the Opera Theatre. height reduced. A particularly in-depth large semi-derelict space is reconnected A public space, the Agorà, provides study was carried out to provide uniform to the rest of the city and the sea. access to both buildings and links them lighting for the red walls and the wooden To recreate this connection, the project together. The Opera Theatre has two banisters of the main hall. Underscore created an artificial hill, a park whose halls: one 450-capacity hall for ballet luminaires, with a rather high chromatic sloping surface ends with the Cultural and more traditional opera productions; yield, CRI 90, were used to light the red Centre, which opens with a spectacular the other 1400-capacity hall used for end walls. In order to emphasize the view on the open sea. The collaboration more experimental performances. red colour and avoid producing areas between the architect, lighting The seating area required light with of excessive luminance, where the red designers, the construction company a high level of visual comfort. This would not have resulted uniform, we and iGuzzini was extremely complex. was achieved with Pinhole recessed used a special red filter. The banisters During the construction of the building, luminaires and with special Reflex consist of panels of rounded wood that started in 2008 and inaugurated in recessed luminaires with high levels are partly overlapped, forming a small June 2016, a great deal of work was of visual comfort and efficiency, to groove used to insert the Underscore, required to adapt the traditional light illuminate the stalls from a height of fitted with a special filter that produces
Renzo Piano’s project created an artificial hill with a park that rises towards the Cultural Centre, that opens with a spectacular view to the open sea.
01 55 Projects 2016 – Athens \ Greece
The glass space housing the library
The library has been a stronger lighting effect in the middle panels has been installed. The system and a softer one at the sides. The result can generate 1.5 megawatt of energy, designed as a space is a pleasant movement of light on the enough to power the Cultural Centre for an open and banisters. The library has been designed during normal opening hours. as a space for an open and shared Natural ventilation systems have been shared enjoyment of enjoyment of knowledge. The reading used to cool and heat the building. room, completely enclosed in glass, is All these solutions have earned the knowledge. The reading at the top of the building. It is a square- building the Platinum LEED rating. As room, completely shaped transparent case with 360° well as the main buildings of the Opera views onto Athens and the sea. and the Library, iGuzzini products have enclosed in glass, is at Linear systems, such as IN60 and also been used for the common areas. the top of the building. IN90, have been used in the library, to All the halls, especially the full-height guarantee the most uniform and diffused spaces, use Le Perroquet pendant It is a square-shaped lighting possible and to facilitate reading projectors. They complement the transparent case with books and consulting texts. A reverse space similarly to the way they were effect was achieved on the shelves created for the Beaubourg: an aerial 360° views onto Athens by using Underscore luminaires. and light luminaire for very tall spaces. The library is under the Energy Canopy, In the Opera building the Rehearsal and the sea. the structure that protects the entire Rooms use the Palco Wall Washer complex from the sun and on which with a medium beam optic, to achieve a 10,000 m2 system of photovoltaic excellent lighting of the vertical walls.
56 Stavros Niarchos Foundation
Part of the Agorà and the space that houses the opera
A very large park that extends outside the buildings was initially a private space and has now been opened to the public. The lighting concept defined by Arup required a specific lighting concentrated on the walkways and on the stairs. This required us to develop a special product to meet these requirements: a bollard with two different heights. The project required the positioning of the bollards to one side of the walkways only and specified that the green area could not be lit in any way, neither behind the luminaire nor beyond the walkway. All the outdoor luminaires received special mechanical specifications, normally 0 10 0 found in standard iWay products, to guarantee the highest resistance to vandalism. This allowed for a carry- over of reliable technical solutions that had already been tested on large scale
01 57 Projects 2016 – Athens \ Greece productions. When the park was opened to the public, pole top luminaires were added to the lighting. The complex Year 2016 \ Client Stavros Niarchos Foundation aims to become a new hotspot for \ Architectural project Renzo Piano Building the area and to provide visitors of the Workshop \ Local Architect Betaplan \ Lighting project Arup London \ Construction Salini Acropolis, the architectural testament Impregilo, Terna S.A. \ Photographer Michel to the ancient Greek magnificence, a Denancé. splendid example of contemporary architecture. The cultural centre provides many opportunities for visitors, from the Library’s reading room, to the cultural events of the opera and ballet, or simply to sip ouzo whilst gazing out at the sea from the terrace •
Le Perroquet pendant projectors complement the space similarly to the way they were created for Beaubourg: an aerial and light luminaire for very tall spaces.
On the left the auditorium, on the right the various levels of the library, with some of the spaces for the readers.
58 Stavros Niarchos Foundation
01 59 Projects
60 Architectural lighting for the splendid urban sites of Amritsar. New splendour for the Golden Temple Amritsar, Punjab \ India
01 61 Projects 2016 – Amritsar, Punjab \ India
The Golden Temple at Amritsar in the the decorations on the summit. The create uniformity on the first circle at Punjab region of India (also known as Sri biggest obstacle consisted in installing the base. In this whole area, the lighting Harimandir Sahib) is the Sikh religion's luminaires in public places where there has been designed to create a sense of main temple and a shrine that every Sikh was very little space for them, and the solemnity and help accentuate the site's must visit at least once in their life. It is architects had specified that they all sacred and spectacular beauty• also a worldwide tourist attraction. had to be kept hidden. The town hall, The temple was founded by the Sikh that was also included in the renovation Guru, Guru Ram Das, in 1577, and project, is a world heritage site and completed in 1601. The temple is therefore no luminaires were allowed to located in the centre of a lake that is be mounted directly on the building. A overlooked by other sacred buildings. wall washer effect was created using The prime minister of Punjab ordered Linealuce mini luminaires, combined a road to be built connecting the with recessed Linealuce luminaires Golden Temple to the site's entrance installed in the courtyard to illuminate gate, which is now recognised as the the columns with highly striking effects. most beautiful heritage road in the At the beginning of the road that leads to world. The facades of all the buildings the temple there is a large fountain with overlooking the road have been restored a circular seven-tier structure and a large with a design style that seeks to create statue of Ranjit Singh at the top. At the a vintage look evoking 400 years of base of the fountain there are 65 lions, Amritsar history. Over 20 buildings from which water spouts, that have been have been illuminated and as every highlighted with projected light from facade is unique, each one has its own IP 68 Waterapp luminaires. iPro individual requirements. On one of floodlights have also been used for Year 2016 \ Architectural project Sincere Architects - Anoop Bartaria \ Structural them, for example, a washer-effect Trick the Ambedkar Circle to emphasize the engineering Johns Automation Systems \ luminaire has been used to highlight statue located at its summit and to Photographer Johns Automation Systems
The light enhances the solemnity and sacredness of the site. The prime minister of Punjab decided to build the road leading to the Golden Temple, which is now recognised as the most beautiful heritage road in the world.
Left: architectural details illuminated by Trick luminaires. On the right the large monumental fountain dedicated to Ranjit Singh.
62 Golden Temple Amritsar
01 63 Projects
The entrance area
64 A new example of contemporary architecture for Rome.
Roma Convention Centre La Nuvola Rome \ Italy
01 65 Projects 1998 \ 2016 – Rome \ Italy
The new EUR Convention Centre, downwards. The projectors used are does not achieve the same intensity. designed by the Fuksas Studio, was fitted with spot optics that, given the The special luminaire is also used in unveiled at the end of October 2016, height, produce a lighting level of 50 lux the Concourse, the large space that runs with a media event transmitted live by on the ground floor, the level required around the rooms located on the floor the Italian RAI television network. to guarantee visitors' safety. below the Auditorium. The complex became completely The auditorium, located in the Cloud Here, a colour temperature of 4000 K operative in January 2017. iGuzzini was can seat up to 1,800 people, spread has been chosen. In this area recessed involved in the long and chequered over the stalls and gallery. Easy luminaires have been installed for history of the construction with a It is clad with 4,700 panels of American emergency lighting. All the luminaires specific product for the project as well cherry wood that guarantee excellent supplied feature DALI technology and as standard production luminaires. The acoustics. The special luminaire can therefore be controlled by the complex consists of three architectural designed specifically for this space management system that supervises all elements: the “Teca” (or Showcase), the consists of a pendant spotlight with a the service facilities: heating, screening,
“Nuvola” (or Cloud), and the “Lama” double up/down emission. The formal cooling and lighting• (or Blade). The “Showcase” which is structure of the luminaire is light and 40m high, 70m wide and 175m long, streamlined, and produces two kinds is basically a hyper-technological of effects in the auditorium. The first is “container” that houses the auditorium a general lighting effect created by a - a structure with an irregular shape direct light with a colour temperature covered by a glass fibre and silicone of 3000 K, whereas the second indirect membrane, that seems to float in the effect creates a pleasant graphic pattern Showcase, hence the name “Cloud”. on the ceiling. Safety standards for It is divided into three floors with a ramp visitors are also augmented by Ledplus leading down to the entrance which is luminaires recessed into the auditorium Year 2016 \ Client Eur Spa \ General Contractor below street level. The hall that visitors steps. Other recessed Reflex luminaires Condotte d’Acqua SPA \ Architectural project arrive in is lit by Maxiwoody Compact light the area below the conference Studio Fuksas - Doriana e Massimiliano Fuksas \ Lighting project luminaires installed on the glass facade room balcony where the lighting from Speirs & Major \ Structural consultant at a height of 14 metres and pointed the pendant luminaires is blocked and Ramboll UK \ Photographer Moreno Maggi
The auditorium is housed in the irregularly shaped hyper-technological structure covered with a glass fibre and silicone membrane, which has inspired the name “Cloud”.
The large glass cube that houses the cloud. Right: the interiors of the auditorium
66 Rome Convention Centre La Nuvola
01 67 Cluster H - The Backyard is the Lebanese and Mediterranean interpretation of Brutalism
Cluster H - The Backyard Hazmieh - Beirut \ Lebanon
Widely known as “The Backyard”, configurations of organic human Cluster H is the result of the efforts settlements. The development plan of two constructors, Rabih Saba and of the project attempts to create the Marwan Ayoub of the Venture Group, ‘organised chaos’ paradox: a series who specialise in hospitality projects. of irregular polygons with inter- The mild Mediterranean climate and connected spaces and terraces. the richness of the local vegetation have A channel of water connects three always influenced their work, which ponds and guides visitors through the often results in projects with a strong space accompanied by the sound of a relationship with the exterior and very stream that flows and refreshes the air, often are outdoor locations. Situated in with plants and trees completing the Hazmieh, a neighbourhood of Beirut, experience. The concrete finish of the the venue is inspired by the urban layout buildings is left in its raw state, with of the city. Instead of trying to impose all the imperfections in full view. a rigid arrangement, the project The steel bars used for the concrete Light effects created by the interaction embraces organised chaos and is formwork have not been sawed and of the 360° Trick luminaires and the recycled inspired on the apparently casual thrown away, rather they have been steel bars.
68 01 69 Projects 2015 – Beirut \ Lebanon
removed, painted and re-inserted on the facade as a sort of covering of quills. The Trick luminaires with 360° diffusion have been used to create suggestive effects by directing the light on the bars and projecting their shadows on the coarse surfaces of the building: a Lebanese and Mediterranean interpretation of Brutalism. The project received the Crowd Award during the
Lebanese Architectural Awards festival•
Year 2016 \ Client Venture Group - Rabih Saba and Marwan Ayoub \ Architectural project Bernard Mallat Architects + Walid Zeidan \ Architectural team Mahmoud Charif, Tamer Musharbesh, Michel Semaan, Chadi Dagher, Louis El Khoury \ Landscape architect IGA - Imad Gemayel \ Lighting Design Aartil – Majdi Hajjar \ Structural Engineering Civil Minds - Anwar Antoun \ Mechanical engineering Rabih Khairallah \ Electrical engineering Naji Geha \ Photographer Leva Saudargaitė
70 Cluster H - The Backyard
01 71 Projects
72 Three buildings connected by two “greenhouses”, glass enclosed spaces with hydroponic plants that contribute to regulating the microclimate.
Prysmian Group headquarters: green and natural light. Milan \ Italy
The Prysmian Group is world leader mind, covers an area of 22,000 m2 and been specifically adapted to be installed in the energy and telecom cables and houses about 700 people. The entire directly on these metal supports. The systems industry. With nearly 140 years complex consists of three buildings used conference hall lighting can be dimmed, of experience, it is a public company, for offices, services and related activities, and coloured light effects can be created. listed on the stock exchange without connected by two greenhouses, floor This has been made possible by the a controlling shareholder, managed to ceiling glass enclosed spaces which monochromatic and dimmable Laser according to principles of transparency are also used for the general internal Blade High Contrast luminaires for the which allows it to win over and maintain movement inside the buildings. These general lighting, and by the dynamic the constant trust of its investors. spaces have hydroponic plants, with colour change version (RGB-DMX) for the Designed by the architect Maurizio water tanks that contribute to regulating specific light effects. Varratta, the new headquarters of the the microclimate. The conference area The greenhouses, which include green Prysmian Group are located in the has a small foyer-greenhouse, located areas and are designed to be spaces for Bicocca neighbourhood of Milan. The between the office building and the interaction and to provide horizontal shape of the complex recalls a typical conference hall, used to welcome and vertical connections between Lombard factory, reflecting the industrial participants. The lighting has been the various buildings, offer a series of heritage of this area of Milan. The designed to ensure that the luminaires advantages in terms of natural lighting, building, designed in line with the most are integrated in the metal structures that as well as improved overall energy innovative architectural criteria and with run along the whole length of the foyer. performance. Moreover these green oasis energy efficiency and sustainability in The Laser Blade recessed luminaire have introduce natural elements in the built
01 73 Projects 2017 – Milan \ Italy
up environment, providing changes in of an emergency. In the office area, consisting of 158 scored glass spheres, the views and contributing significantly where the presence of monitors requires housing a 1 W LED, and suspended at in improving the working comfort in the controlled lighting, recessed 2000 Lumen different heights from a track, that in spaces. The roofs of the greenhouses Reflex luminaires have been used to turn is installed on the existing structure. consist of slanted and glass covered provide a soft, uniform light, that when The resulting geometric shape of light pitches, supported by a metal structure, required, is integrated with a Task Light characterises this area of the building. on which the Front Light projectors are for specific needs. The transit areas The interventions on the outside hung, with connecting systems designed are lit by Laser Blade High Contrast areas have been designed to highlight in collaboration with the architect luminaires, in the twin-compartment the locations and render the project Maurizio Varratta. These projectors create version. On the stairs leading up to the sustainable. The types of trees chosen a uniform and very natural lighting effect. management area, the lighting concept follow the rhythm of the seasons, for the Naturalness seems to be the keyword of highlights the preciousness of the psychological wellbeing of the people the project. wood used, thanks to the minimal size and, indirectly, for their energy saving The greenhouses have been designed of the twin-compartment Laser Blade aspect: trees with deciduous leaves to introduce natural elements, from the luminaires installed under the support provide shade and coolness during the light to the ventilation, in the building. surface of the steps. Special laboratory summer, whilst by losing their leaves They allow the offices to be permeated tests were carried out to simulate the in winter, they don’t block the natural by natural light, whilst the pitches of actual installation and guarantee the light that contributes to the comfort of the roof can be opened mechanically life and correct heat dissipation of the the users of the building and which is to integrate the natural cooling effect LED, before proceeding with the supply. integrated, when necessary, with with the air conditioning system and For the hall area iGuzzini fulfilled the artificial lighting. Other solutions have reduce costs. At the same time they architect’s wishes by designing and also been implemented to improve the can be used to release smoke in case producing a special lighting system outdoor features, such as using iGuzzini fulfilled the architect’s wishes by designing and producing a special lighting system consisting of 158 scored glass spheres, housing a 1 W LED, and suspended at different heights. The result is a soft geometric shape of light.
74 La sede Prysmian Group: verde e luce naturale
01 75 Projects 2017 – Milan \ Italy
Both natural and artificial light enhance the building and the entire area, which remains visible and dynamic also at night.
permeable concrete instead of asphalt Design), according to the 2009 version 3 for the parking areas. iWay luminaires, protocol. This certification, currently used whose light flow has been reduced to in over 170 countries across the globe, comply with the regulation against light is the sustainability standard recognised pollution of the Lombardy region, have by the international property market. The been installed in the walkways of this certification process for the building is area. The lighting of the parking areas currently being completed and required, has been provided by Delphi luminaires as well as the architectural and technical installed on 7-metre tall poles, which systems project, the development of can be controlled with DALI technology, an energy modelling at dynamic regime to define the light flow based on the and a simulation of the indoor visual different effects being created. The environments with natural and artificial green areas next to the greenhouses, light. This supports the designers in which users can walk on, providing the optimising the choices for the covering offices with an external release, have and the system • been lit with pole top iRoll luminaires in a shorter 4-metre version. This ensures the recognisability of the faces, which is extremely important in relaxation areas used for social activities. In Varratta’s vision for the project, both natural and Year 2017 \ Client Prysmian Group \ artificial light enhance the building and Architectural project and artistic consultancy the entire area, which remains visible Maurizio Varratta Architetto \ Interior Design e and dynamic also at night. The building Space Planning DEGW \ Structural project S.C.E. Project \ MEP Technical systems project is pursuing the LEED certification Manens – Tifs Spa \ Fire prevention Gae (Leadership in Energy and Environmental Engineering Srl \ Photographer Paolo Carlini
76 La sede Prysmian Group: verde e luce naturale
01 77 Projects
78 The juxtaposition of materials such as wood and glass and the different colour temperatures render the headquarters of the European Council recognisable in the urban context. Inserted in the flow of everyday life it manages to be powerful and democratic at the same time.
The headquarters of Council of the European Union Brussels \ Belgium
A glass box added to the Résidence Council meetings, revealed itself to be building. The main difficulties in the Palace in Brussels is the new home too small. In 2004 the Council launched project were linked to the height of the of the European Council. It has been a competition to renovate the Résidence building, the fact that it is mainly built constructed by recycling windows Palace, which was won in 2005 by of glass and the need to conceal the (wooden frames and glass) from the project of the Studio Samyn and luminaires as far as possible in order to buildings across Europe, as an example Partners. The project transformed emphasize only their light. and invitation to render private homes the L shape of the original Résidence To create the effect the architect, and public buildings more energy Palace in a cube by adding the glass Philippe Samyn, was looking for, efficient. A choice in line with the surface made of recycled windows. The iGuzzini designed a system that involves EU indications on energy saving, surface protects the inside from noise projecting light onto the glass lantern according to which, various buildings and pollution as well as ensuring heat that sits in the centre of the new space. will have to replace old windows with insulation. Inside, a lantern-shaped The lights are aimed in a vertical double-glazing. The extension became structure houses the offices. direction as the luminaires are positioned necessary in 2004 when, due to the Lighting the new headquarters of the along the vertical aluminium framework expansion of the European Union to 25 European Council has been a long and that supports the structure and they countries, the Justus Lipsius building, complex collaborative process between are secured with a fastening system which had been used for European the various studios working on the new specially designed with Belgo Metal,
01 79 Projects 2016 – Brussels \ Belgium
Philippe Samyn and Partners Architects & Engineers, Lead and Design Partner. With Studio Valle Progettazioni Architects, Buro Happold Engineers.
The luminaires have been installed along the vertical ribs that sustain the facade. The design also called for a sort of contrasting “eclipse effect” to emphasize the three-dimensional nature of the lantern achieved by projecting the light.
so it remains completely hidden. luminaires have been installed along the between the two structures. To light the iGuzzini also developed a special vertical ribs that sustain the facade in offices and conference halls, a diffused luminaire consisting of an aluminium the area defined by the ideal projection lighting effect has been created using module on which 10 x 90 W LED Laser of the lantern. For the parts outside recessed Deep minimal luminaires Blade optics are inserted with a micro- this area, a number of blind modules with a high performance reflector, HIT prismatic screen and blind parts with have been installed to provide light (CDM-TC) lamps with a 30° optic and serigraphy. The module controls two consistency throughout the building with an UGR<19, integrated with various luminaires: one with a 3600 lm warm without using light beams. The design spotlights to create an indirect light white 3000K colour temperature and also called for a sort of contrasting effect. Fixed, adjustable and wall washer the other with a 4000 lm cool white “eclipse effect” to emphasize the three- Reflex luminaires have also been used 5000K colour temperature. The final dimensional nature of the lantern. where the lighting didn’t have to be so optic is approximately 56° with 4674 Here, too, the design is based on strictly controlled. In the conference real lm. The luminaires are controlled by projecting light via a special luminaire rooms the installation of the luminaires a DALI system that creates a tuneable with Linealuce Compact optics. was developed in close collaboration white effect (a difference in the colour The luminaires are aimed precisely at with the architect who initially wanted temperature in the use of white light) the points where the 1960s building to create a completely free and that can be programmed to suit different meets the lantern so the light seems to adjustable installation for the recessed times and events during the day. The filter out of a sort of non-existent gap luminaires. This solution was not
80 The headquarters of the European Council
01 81 Projects 2016 – Brussels \ Belgium
One of the conference halls with the special modular installation of the recessed luminaires.
In the conference rooms the installation of the luminaires was developed in close collaboration with the architect who wanted to create a completely free installation, especially for the recessed luminaires.
possible, however, because mounting the level of lighting can be adjusted, the metal structure this would have which is essential for filming activities. required on the ceiling would have been The juxtaposition of materials such Year 2016 \ Client Belgian Public Buildings extremely expensive and would also as wood and glass and the different Agency \ Architecture, Interior design and Landscaping Samyn & Partners (Architects & have created invasive shadows. colour temperatures render the building Engineers) Studio Valle Progettazioni \ Structural A different solution was therefore recognisable in the urban context, but engineering Samyn & Partners (Architects & designed, that exploits the modularity not in a heavy handed way. As the Engineers) Buro Happold Limited engineers \ of the tiles that make up the ceiling. architect, Samyn, states, the brilliant Installer ITB Technics NV \ Fixtures Belgometal \ Photographer Marc Detiffe, pag. 83 The recessed luminaires are installed choice of the European Council has Quentin Olbrechts in a fixed position, 5 cm away from the been not to position the building at upper side and 5 cm from the left side, the end of a triumphal perspective, and the tiles were then rotated. but to insert it in the flow of everyday The end result is a layout with small life. This allows it to be powerful and variations in the positions of the democratic at the same time• recessed luminaires, in an almost random distribution, that also reproduces the layout of the conference halls below. Different switch on procedures have been included so
82 The headquarters of the European Council
01 83 Projects
A structure that becomes the reference point for the breath-taking view over the area of the Internationale Garten Ausstellung.
The cloud copse Berlin \ Germany
84 Berlin hosts the capital’s first and interactive areas for visitors of all also at night through a coloured and international garden exhibition ages will complete the experience in dynamic lighting effect• from 13 April to 15 October 2017 special theme areas. Tom Schlotfeldt in a 104-hectare area. Green urban has designed a dynamic and coloured spaces and ecological culture will lighting system for the “Cloud Copse”, be examined in numerous ways in a structure that is the reference point Marzahn-Hellersdorf. The heart of the for the breath-taking view over the area 2107 Berlin IGA consists of what are of the IGA, but also for the innovative internationally known as the “Gardens engineering solutions employed for its of the World”, where different examples construction. It consists of around 170 of gardens will be presented, such as structural steel nodes, a translucent the English Landscape Garden with a membrane which sits on slim steel cottage, as well as fascinating water posts, which are arranged irregularly gardens and hanging gardens from like tree trunks in a copse. The lighting the best landscape architects from has been designed in collaboration the five continents. The exhibition with the architect Ripke and is based includes a modern visitors centre on products of the Linealuce Compact providing information and acting as series, both RGBW and Tunable White, Year 2017 \ Client IGA 2017 \ Architectural project Kolb Ripke Architekten \ the meeting point for the constantly managed by Master Pro with a DMX Lighting project Schlotfeldt Licht \ increasing number of visitors. Games protocol, to provide a reference point Photographer Hanns Joosten
01 85 Projects
The Heinemann headquarters. The external building with the large windows is the extension designed by GMP.
86 With the new Heinemann building the HafenCity of Hamburg now boasts a complex where examples of 19th, 20th and 21st century architecture sit side by side.
A new work space for Heinemann in the HafenCity Hamburg \ Germany
In 2013 the von Gerkan, Marg and main feature, in fact, is its relationship Partners studio (GMP) won the with water (the northern wall also competition to extend the Heinemann forms the wall of the Fleet canal, and branch in HafenCity, Hamburg. towers 42 meters above it) because the The Heinemann Group, originally company's history has always founded in 1879 as a shipbuilding been connected with water. The company, is now a duty-free chain found new building also blends with the in numerous international airports. The surrounding buildings thanks to the GMP project won the competition with way it includes typical architectural a design that was chosen for its ability features like its vertical facade, attractive to create a meaningful relationship brickwork, large windows and the between the new building and its historic goods loading openings in historical context. The aim was to the old warehouse buildings. Terraced extend the two existing warehouses with flat roofs create an intermediate a third building to create a combination level between the heights of nearby of 19th, 20th and 21st century constructions. The new building, even architecture. The Heinemann building's though completely independent is
01 87 Projects 2017 – Hamburg \ Germany
The transit and relaxation areas that are lit discreetly with recessed Laser Blade luminaires.
connected with the other two with are arranged around an internal area luminaires of different sizes and pendant a glass connection. The desire to containing the common areas and IN30 devices. The main lighting element create a sense of continuity with the the service systems. As requested by used for areas with work stations is the surrounding context is also the driving the customer, the spatial layout has iPlan floor lamp, positioned in pairs at force behind the lighting design created been deliberately designed to be as the extremities of the desk clusters. by Schlotfeldt Licht. For example, flexible as possible, and new divisions Born from the collaboration between deciding not to illuminate the entire can be created at any time thanks to Tom Schlotfeldt and GMP, with its simple facade, as it would have given the a series of mobile partitions. In all the and basic design, this luminaire is ideal building too much emphasis. Instead, environments, white dominates along for environments where people work its structure is highlighted by illuminating with warm honey-coloured parquet with video screens (UGR<19), thanks to the frames of the large windows with flooring and wooden handrails. The its direct and indirect light performance. recessed Linealuce mini luminaires with office lighting is based mainly on the It also fully complies with Tom spot optics. These devices emphasize natural light that floods in through the Schlotfeldt's vision, who believes that the building's vertical design and volume large windows. At night, artificial lighting offices at times use too much lighting, of indirectly. This lighting is augmented distinguishes between transit and adding a sense of atmosphere by means by the artificial light from inside the relaxation areas that are lit discreetly of a subtle interplay of light and shadow• building. The offices in the eight floors with different sized recessed Laser Blade
88 A new work space for Heinemann
The lighting of the work stations is provided by the iPlan floor lamp, positioned at the extremities of the desk clusters.
Year 2017 \ Client Gebr. Heinemann SE & Co. KG \ Architectural project von Gerkan, Marg & Partner \ Lighting project Schlotfeldt Licht \ Photographer Paolo Carlini
01 89 The new E terminal of the “Leonardo da Vinci” airport is a large-scale extension project that will allow the airport to welcome 6 million more passengers a year.
( E) terminal of the Leonardo da Vinci airport Fiumicino - Rome \ Italy
The new E terminal for non-Schengen materials. For example, recessed Reflex considerable technical difficulties for the departures from the “Leonardo da LED luminaires have been used for the lighting at night. The luminaires could Vinci” airport is a large-scale extension lighting of the external cantilever roofs. only be installed between the ridges project. It includes various services for The interiors are characterised by a of the undulating ceiling at a height of travellers covering 4 floors, plus 2 floors long skylight that runs the whole length about 15 metres and they could not of technical facilities and a 250 metre of the roof. Widening and narrowing, be attached to the central skylight at long and 60 metre wide gallery with this transparent slash rises up into a all, which, at its widest section, is 13 a shopping area featuring prestigious huge glass dome when it reaches the metres wide. In collaboration with the Italian stores, as well as 10 restaurants boarding area. architecture and engineering studios, and 22 new departure gates. The Creating a comfortable lighting scenario a solution was reached that involved internal flooring is the size of twenty that met the requirements of this installing tracks in the spaces between football fields, the steel used is 4.5 times special location was a real challenge, the undulating ridges of the ceiling the weight of the Tour Eiffel, and 650 especially considering the structural and and using Front Light projectors. The kilometres of cables have been installed. architectural limits involved. At the same ones near the skylight were aimed at Completed on schedule, with an time, though, the research required to the centre of the terminal so that they investment of 390 million Euro the new find the most effective and functional illuminate the part of the floor under the terminal will allow the airport to welcome solution was extremely stimulating. The glass roof. In order to follow the curves 6 million more passengers a year. The skylight, as well as offering a pleasant in the ceiling and allow the floodlights facade of the building is inspired by view of the changing nature of the sky, to be installed in a straight line, one the original 1960 project, but reviewed also provides an abundance of natural and two metre long tracks were used. in line with new technologies and light during the day. However, it created Special 54 W and 5000 lumen
90 01 91 Projects 2016 – Fiumicino - Rome \ Italy
“On the lower floors Underscore luminaires have been installed in different ways, in radial patterns or parallel with each other in the area below the escalators, ... decorating the ceilings and creating a sense of movement with lines of light...”
luminaires, with different optics based skylight, small body ceiling-mounted for the comfort of travellers on the on their installation points, have been iRoll luminaires have been installed to walkways to the departure gates. used: spot optics for the tallest points, guarantee direct lighting on the areas The graphic pattern of lines (Underscore) elliptical lenses in other areas. All the below, whereas a number of large body and dots (recessed Reflex), a Morse technical solutions available were used RGBW iRolls have been installed in code of light, can be found in various to compensate for the different heights the boarding area to create coloured covered areas of the terminal• and the different degrees of curvature of light effects. A 4000 K Neutral White the ceiling, to achieve the desired effect colour temperature was chosen and is on the floor level, even though they were kept even and consistent throughout positioned in very different locations. the different spaces. All the luminaires A two-metre deep metal ribbon, feature DALI technology and can which can be seen during the day but therefore be dimmed and managed disappears at night, runs along the with a control system and sensors that whole length of the skylight. To maintain suggest the need to integrate the drop the same effect during the day and the in natural light with the lighting system. night, special Laser Blades, installed on On the lower floors Underscore brackets just under the glass surface, luminaires have been installed in were created. These luminaires, with different ways, in radial patterns or crossing emissions, light the ribbon, parallel with each other in the area below enhancing its height. The spaces the escalators, to provide the right level located under the huge glass bubble of of lighting in transit areas (100 lux), the dome include a bar and a number of while also decorating the ceilings and Year 2016 \ Client ADR Aeroporti di Roma Spa \ relaxation areas, all lit with Maxiwoody creating a sense of movement with Architectural project SPEA Engineering, Studio Muzi, Biggi Guerini & Partners \ LED luminaires installed on one of the lines of light. Recessed Reflex C.o.B Executive company Cimolai S.p.A. \ structural beams. In some areas of the luminaires provide further light intensity Photographer Luca Petrucci
92 E terminal of the Leonardo da Vinci airport
01 93 A great engineering effort behind the construction of the road tunnel below sea level that, as of January 2017, connects Asia and Europe.
Eurasia Tunnel Istanbul \ Turkey
94 As of January 2017 Asia and Europe included a reorganisation of the traffic create a pleasant rhythm inside are united below sea level thanks to the circulation, with positive consequences the tunnel. The competition held for the Eurasia Tunnel. This new road tunnel for the environment. This has meant latter was won by Skira Architectural connects Kazlicesme to Göztepe, a improving the access roads to the tunnel Lighting Design. route with particularly heavy traffic. The and creating two toll plazas. These The lighting project proposed by Dean tunnel, a highly complex achievement changes have cut the level of traffic in Skira is based on lines of light and the of engineering, has taken 55 months Istanbul and improved the quality of colour blue. Blue was chosen after to build with an investment of about the local environment by reducing both Skira made a careful study of traditional 1 billion, 300 million dollars. It is 14.6 atmospheric and acoustic pollution. iconography which can be found as kilometres long, 5.4 kilometres of For the inside of the tunnel the client a talisman throughout Turkey. The which beneath the sea bed, and has required not only a functional lighting interweaving lines, on the other hand, two separate levels, one for each system, which was already included, evoke the geometric patterns used as direction of traffic. The project has also but also a decorative lighting system to decorations on local carpets,
01 95 Projects 2016 – Istanbul \ Turkey
tiles, windows and buildings. These the centre of the tunnel as the distance that feature steel arches that criss-cross lines of light inside the tunnel also between the luminaires changes. At at different angles and are projection- influence driving rhythms. The ones that the start, for 750 metres, the luminaires lit by RGB Linealuce luminaires which are closer together transmit a sense are spaced at a distance of 3m (pattern create a light effect that anticipates what of acceleration whereas those further 1), then for 500m they are spaced at awaits travellers inside the tunnel• apart seem to slow speed down. For the 6m (pattern 2), then for another 750m tunnel interiors, Dean Skira has created the distance between them becomes a blue background using RGB LED 10m (pattern 3). This design, combined tubes set to blue and then projected with the progressive spacing out of lines of light onto it using a combination the loops, accentuates the idea of of Trick luminaires, specifically designed travelling in space and time, and makes for this project. One of the lines of light driving through the viewless tunnel less is created with a luminaire using 5000 monotonous. The luminaires are fitted to K colour temperature LEDs, whereas the metal structure that runs along the the other two Trick luminaires produce a whole length of the tunnel and contains light blue line and a dark blue one. the various system cables, which cannot The tunnel, in fact, has two types of be attached to the walls. The presence ceiling: a vaulted one for the upper deck of the iGuzzini distributor, Kitoko, on and a flat one for the lower deck, but site to follow all the operations was Year 2016 \ Client Avrasya Tuneli Isletme Insaat ve the pattern created by the light lines fundamental. A team consisting of Dean Yatirim A.S. (ATAS) \ Lighting project Skira is the same for both. The tunnel also Skira, architects Dino Krizmanić, Leonid Architectural Lighting Design - Dean Skira \ features curves and alternating dips Zuban and the structural engineer Engineering project Bozidar Pustijanac \ Architectural project (Tunnel entrance) and rises. The rhythm created by the Berislav Medić also designed the Dino Krizmanic e Leonid Zuban \ Photographer light also varies between the start and architectural structures for the toll plazas Courtesy of Kitoko Aydinlatma
Coloured light and graphic patterns create a landscape in the tunnel.
96 Eurasia Tunnel
01 97 Projects
98 A low energy consumption airport where the lighting solutions are managed by a control system.
Chek Lap Kok Airport Hong Kong \ PRC
The most recent project completed at the energy consumption of luminaires authorities was the total lack of glare the Hong Kong International Airport in the assessment of environmental as they insisted on maximum visual is one of the largest public works performance. This standard also comfort. The lighting project is based conducted in the city in recent years. It affected other aspects, such as the on the use of an innovative recessed consists of an entirely new structure and special glass that has been used, which luminaire that combines iGuzzini's optic a new lighting system in the airport's reflects 40% of solar radiation. This expertise with Arup's innovative design central area to the west of Terminal 1. glass helps keep the building cooler skills. The recessed luminaire was The project ended up taking longer than and therefore its geothermal-based designed, developed and industrially expected and underwent a number air conditioning system is used less manufactured between the company's of variations. The most important of and energy consumption is reduced. Italian headquarters and its branch these involved exchanging traditional The airport authorities held a bid for in Hong Kong and is based on the lamps for LEDs and installing sensors the lighting system, that was won by a standard Reflex recessed luminaire and to integrate the predominant natural design presented by the Arup studio, the Palco projector. To obtain the results light with artificial lighting when needed. which succeeded in complying with the required by the client, the Palco spotlight These variations were required in order energy consumption limits specified optic was amplified by up to 54°, to comply with the “Hong Kong Beam by the client by exchanging traditional achieving an extremely high efficiency Plus” standard, a procedure introduced lamps for LEDs. The other strict level and a UGR of < 10. The luminaire, in 2010 for all buildings that includes requirement stipulated by the airport therefore, has a high precision light
01 99 Projects 19982015 /– HonkHong KongKong \ RPC
The lighting project is based on a recessed luminaire that combines iGuzzini's optic expertise with Arup's innovative design skills.
100 Chek Lap Kok Airport
effect with an efficiency level of 5000 and Palco optics. In this case, adapting “Be inspired” prize at the BIM Awards lm/W, which means it can illuminate the luminaire has been particularly 2011, in the “Innovations for Campuses, heights of up to 15 metres with a complex as in some cases its height Airports and Military Airports” category• better level of visual comfort than that has been reduced to as little as 10 cm. stipulated by the strict regulations for Other luminaires, such as Woody and work environments with monitors. This Front Light have also been used in this achievement was reached by combining project, but 80% of the devices supplied the carefully tested technology of are the specially customised Reflex two different products to create the and iRoll luminaires. This considerable new hybrid Reflex Supercomfort production demand has meant that not luminaire that boasts new features and only the company headquarters, but its performance levels. They are mounted branches have been involved in creating on modular triangular metal structures the lighting for this important new hub. and are fitted with adapters that allow All the luminaires installed feature DALI them to be adjusted between 0° and 15° technology and are controlled by a to compensate for the inclination of the non-iGuzzini control system. The project curved ceiling so the luminaires always has already won a merit award in the appear to be vertical. Another product 'Building currently under construction' that has been customised for use at the category of the “Design Green Building Year 2015 \ Client Hong Kong International Airport (HKIA) \ HK Contractor Gammon E&M Limited \ airport is the iRoll luminaire, designed by Awards 2012 ", organised by the “Hong Lighting project Bo Steiber, Singapore, Arup, Bo Steiber, with a diameter of 180 mm Kong Green Building Council” and the United Kingdom \ Photographer ARUP
01 101 Projects
A sophisticated visual three-dimensional effect renders the building a conspicuous landmark for its geometric precision in an heterogeneous context.
“OnCube” Shanghai \ China
102 The “OnCube” office building, designed it into a landmark that is conspicuous by the German GMP studio (Meinhard in its precision. In its austere form, the von Gerkan, Nikolaus Goetze and OnCube office complex harmonizes with Magdalene Weiss), was completed at the neighbouring buildings while at the the end of 2016. The complex is located same time, establishing a recognizable in the Shanghai Caohejing Hitech Park feature along the Qinzhou North Road Development, a government sponsored close to the Puhuitang River. The office area dedicated to industrial development tower, with a total building height of 90 that is home to companies operating meters, rises up into the air in the shape in microelectronics, optoelectronics, of two identical cubes. An interruption in computer and software as well as in the grid creates a sort of waistline, which research of new materials. The design is emphasized at night by a coloured of the new building has been derived blue light. The white aluminium grid from the basic theme of a square, both of 4.2 metre sided squares envelopes in its outer appearance and in its interior the building like a net curtain. This high details and landscaping. The strictly precision graphic format is repeated geometric double grid of the facade inside the building where the double- creates a sophisticated visual three- glazed windows that form the building's dimensional effect. This gives the solid thermal "skin" are dominated by the office block lightness and, within its same squared grid. Framed by black heterogeneous surroundings, makes aluminium profiles, these areas are
01 103 Projects 2016 – Shanghai \ RPC
also reflective, which further skyline, by day thanks to its solidity reinforces the illusion of the building and at night due to the differentiated being veiled by a curtain. The artificial light effects • lighting system designed by Studio Illumine emphasizes the three- dimensional effect by positioning about 800 Trick luminaires all the way around it. These blades of light are aimed at the frames of the squares that form the grid in order to underline their depth. The DALI protocol and the control system allow the individual devices to be switched on separately so that light Year 2016 \ Client Shanghai Caohejing Hi-Tech and shadow can move across the Park Development Corporation \ Architectural project GMP - Meinhard von Gerkan and Nikolaus building's surfaces. OnCube has Goetze with Magdalene Weiss \ Lighting project become a landmark of the Shanghai Illumine \ Photographer Flatmind
About 800 Tricks installed all around the building are aimed at the frames of the squares that form the grid in order to underline their depth.
104 “OnCube”
01 105 Products
106 108 120 Miniaturisation Euroshop 2017 is a complex system A metaphysical space Giancarlo Basili Maurici Ginés Products
01 107 Design We resolved the complexities of miniaturisation by applying the same ingredient at the design, technical, technological and industrial level: precision.
Miniaturisation is a complex system
The more complex a system is, the more it is miniaturised. objects. The simplest way of overcoming this problem is In a nutshell, this is the urban philosophy of the mid twentieth to hide things, and one successful example of this is century architect Paolo Soleri. underfloor heating. The function of supplying heat can now Soleri claimed that it was miniaturisation that allowed highly be achieved without any invasive physical elements. complex systems, like the human body and its millions of Radiators have disappeared and now floors emanate heat interacting cells, to exist. invisibly. An even greater challenge remains, however, We can now apply this claim to the sphere of design and and that is the harmonisation of all elements, so they are industrial production and add to it the technological advances physically present, but “invisible”. The first step in achieving that marked the end of the twentieth century and the first this utopian vision is miniaturisation. twenty years of the twenty-first. Technological and digital Some years ago lighting devices were camouflaged by hiding requirements have increased and, as a result, people expect them in the building itself, or colouring them in a way that indoor and outdoor environments to provide them with a would help them blend in. Their actual dimensions, though, range of different functions. Consequently numerous devices even if reduced to a minimum could not be shrunk beyond have been created and added to environments to supply a certain limit set by the size of the lamp (and not only). these functions. At the same time, though, modern tastes In this sector, the element that has opened the way towards require spaces to be clean, uncluttered and free of untidy miniaturisation is the arrival of LEDs, which have shown
220 milion years ago 200 175 165 150 Neoteropoda Tetanurae Coelurosaur Paraviale Archaeopteryx
From dinosaurs to birds Miniaturisation is a process that has also been at the size of the body of theropods from which birds work of a group of palaeontologists of the South play in the evolution of living species. Over fifty evolved, shrunk twelve times, and the average Australian Museum, of the University of million years a constant miniaturisation has allowed weight dropped from the initial 163 Kg to 0.8 Kg, Southampton and the Museum of Geology and the transformation of large dinosaurs of the Triassic which is the estimated weight of the Palaeontology “Giovanni Capellini” of Bologna. period into the first birds. Over that period of time Archaeopteryx. The findings were the result of the (source: Le Scienze.it)
108 10 :1
10 µm
01 109 Products
Opti Beam Lens Super Spot + interchangeable refractors * Opti Smart Lens ST0.8C 8C Comfort optic for urban The Opti Beam lenses with refractors have microprism textures pedestrian paths. Custom lenses modelled with with symmetrical elements modelled with freeform technology to prevent free-form technology to define optimal geometries, any type of geometric and chromatic deviations. and use the light flow to the maximum. The light is perfectly mixed, uniform and defined with a soft edge, and no double-ring.
from the start their good elements: firstly, its nature as an maximise their energy, whilst also overcoming the most electronic diode, and secondly its dimensions, so small that hostile enemy, glare, without compromising performance. it transports us to the captivating world of nanotechnologies. This resulted in the patented Opti Beam optical technologies, The dimensional aspect of LEDs has started the innovative with lenses, reflectors and refractors developed, engineered and selective process that miniaturisation is. The electronic and produced in the Italian plant in Recanati. Opti Beam is nature of LEDs, as well as transforming the electrical current the technology that brings comfort and precision to indoor directly into light thus minimising losses during the process and outdoor/architectural lighting. We differentiated the Opti and maximising energy efficiency, also allowed for a digital Beam technology previously developed in the reflectors management of the light. This almost visionary aspect for by concentrating on the lenses. The Opti Beam Lens is the lighting sector revealed possibilities of total control of ultra-compact thanks to the combination of two lenses and the characteristics of the light. Similarly to an audio mixer, produces extremely concentrated light beams (starting from that mixes and harmonises the different signals based on the 5°) as well as spot-medium-flood-wide flood openings when effect required, diodes can be used to modulate the quantity used with the Opti Beam Refractors. The underlying theme and quality of the light flow and provide specific solutions for found throughout the range of lenses is the reduced field any type of application. Due to the nature of LEDs the light angle, that is the angle where the intensity is equal to 10% of emitted is extremely concentrated and focused in a precise the maximum intensity. This removes any type of geometric direction and therefore special lenses must be developed to or chromatic deviation. The light is therefore perfectly mixed, control glare and at the same time use all its light emitting uniform and defined at the edges, without multiple shadows. power, transforming the efficiency of the LED in efficiency of For urban lighting we have designed the Opti Smart, which the optic. In-house engineers, specialised technicians and features a combination of efficiency and comfort in the pursuit designers have collaborated to carefully study the behaviour of constantly innovative solutions. Visual comfort for us of LEDs and develop optical units that can house them and begins inside a lens. We study geometries, shapes and
1950 1960 1970 1980 2000 2010
Miniaturisation of the light sources Invented in the fifties lamps with integrated the eighties, low voltage halogen bulbs with reflectors, known as PAR (Parabolic Anodized filaments of just a few millimetres gave way to the Reflector) are veritable projectors. The size of the extremely popular lamps with dichroic glass. LEDs, reflector is directly proportional to the size of the which produce a directed light flow as if they were tungsten filament that generates the light flow. In projectors, are the latest stage of this evolution.
110 Every component and every detail is part of a sosphisticated mechanism that is adjusted in-house by 1:1 our team of designers
01 111 Products
The wall washer version, unique in the world in terms of size and performance, features an exclusive combination of patented reflectors and screens that guarantee uniformity in lighting vertical walls, from the highest to the lowest point, without shadow cones and scalloped effects.
28 mm
materials to build exclusive and patented optical systems it is the determining factor for a successful installation. In to direct and optimise the distribution of the luminous flux. iGuzzini, along with the product, we design all the aspects of But in order to maintain the performance of the LEDs, in the installation phase, optimising solutions that can be easily terms of energy and quality, with the new formal restrictions and simply adapted to any false ceiling thickness. dictated and suggested by a new technology that allowed This is the expertise that has allowed us to transform the for a high degree of miniaturisation, the product system had miniaturisation process in easily applicable precision: a to be re-engineered. In particular the dissipation devices to change in scale but not performance. Miniaturisation is not expel the high quantity of heat produced, whilst maintaining about size but process skills. the LED performance constant over time in terms of lifetime, In 2012 iGuzzini launched the first linear recessed luminaire flux and chromatic consistency. with invisible source, the Laser Blade, which produces a As we mentioned earlier along with the positive aspects there circular, uniform, soft and comfortable light. are certain difficulties which must be avoided. The micro- This innovative product, which revolutionised the world of dimension is the magical solution for architects and users recessed luminaires, soon became an icon of the lighting of the finished spaces, but it might not be for the installers. world. Its ability to integrate with the architecture inspired They are the ones that bring us back from the microscopic an entire sector. The luminaire with miniaturised optic uses scale to the real one, as their tolerance scale is measured in the physical principle of the pinpoint source, generating a centimetres and not millimetres. Handling a luminaire that circular light with an extremely high level of visual comfort of is only a dozen millimetres long and placing it in an equally UGR<10. narrow hole, installing it cleanly, precisely and without any Today, thanks to a collaborative and multidisciplinary error that could compromise the performance or aesthetics approach, iGuzzini has once again pushed the envelope. is no easy task. This aspect must not be underestimated In March 2017, in London, we unveiled the latest iGuzzini because even though it is only the final step in a long process, lighting marvel: Laser Blade XS, nicknamed “The Blade”
1920 1950 1970 1990 2010 Gas street lamp "Cobra Head" Tebe Archilede Quid
Miniaturisation of luminaires Road lighting streetlights required a very intense the electromagnetic components used to operate the systems based on lenses and reflectors allow the size of luminous flux that, produced by discharge lamps, was sources. The progressive introduction of electronics has the luminaires to be reduced to a minimum. directly proportional to the size of the lamp. Streetlights reduced the size of the control components and the had to house large reflectors to optimise the energy refinement of the sources has allowed for a reduction in efficiency, aim the light on the road surface and house the size of the luminaires. Today LEDs and optical
112 Never has there been a product of design conceived not to be seen. 1:20
01 113 Products
With Palco low voltage we wanted to extend the collection of Palco projectors and framing projectors to the micro level, developing low voltage solutions with diameters of 51mm, 35 mm and 19mm, with Opti Beam technology.
19 mm
which encapsulates its extremely high performance in the size is reduced the machining precision is increased, just 8 mm. It is a masterpiece of precision that fuses light and consequently, the machining tolerances are reduced, with architecture, by cutting the ceiling and from that thin compared to those allowed for larger objects. and powerful gap it frees the light. A micro optical assembly, As far as the production process of the reflectors is that uses the patented Opti Beam technology, aims and concerned, the first aspect to consider is that, if the emitting maximises the light. The path of each beam emitted is surface is about 1 mm, the smallest irregularity in the optical constructed by optimising the position of each LED and system, will produce effects with very visible defects its reflection on each angle of the reflector. The sum of in the beam projection. Therefore, if previously certain small all the individual beams guarantees maximum lighting surface defects were tolerated, now they can compromise uniformity, creating a clean final effect without any chromatic the performance of the optic and therefore the final effect. imperfections. The source is invisible to guarantee excellent This jump in scale for the tolerances resulted in an important visual wellbeing. The new Palco LV (low voltage) is another revolution in the construction technology of the moulds, masterpiece of precision, that extends the collection of Palco because such small optical surfaces must be machined projectors and framing projectors to the micro level, with with very different technologies, that are able to comply diameters of 51mm, 35mm and 19mm. Projectors with spot, with tolerances at the micron level and obtain an almost medium and flood distributions as well as numerous cones nanometric definition of the surface. are available, Wall Washer for excellent vertical distribution Otherwise there would be a drop in performance and the and framing projectors to create geometric shapes of light so-called chromatic deviation, typical of diffractive defects with clear and precise edges, comparable with projectors that occur when the light beam, that is issued white at the with the same performance but 20% larger. It is important source, is then separated in a spectrum of many colours. to understand that behind the success of this product, in Manual processes are also impossible when scaling objects this case in a miniaturised version, there is a great deal to such small sizes. The Laser Blade XS has optics with a of innovation required in the production process. When diameter and a depth of 8 mm, and recesses on the
1960 1970 1980 1990 2000 2010 Mainframe Mini-Computer Workstation Personal Computer Laptop Smart phone
Miniaturisation and efficiency Moore’s law, formulated in 1965 by Gordon that required various machines connected together performances in almost every aspect of human Moore, an American businessman states and that could take up a whole room to work, activity. that “the number of transistors in a dense to the smartphones that we can now hold in our integrated circuit doubles every 18-24 months”. hand. The combination of a capacity that increases This law explains how we got from calculators and a size that decreases has improved
114 We worked on the design until we realised a cherished dream of architects and lighting designers – the creation 1:100 of a product so minimal it can hardly be seen.
01 115 Products
Electric injection The electric movement lets us control a fundamental aspect: the amount of plastic that enters in the cavity of the optical surface down to the centigram. The heart of this machine is the plastification screw designed to mould only the PMMA material which is used in our lenses.
surface that are smaller than a millimetre. It is practically a precision level down to a tenth of a millimetre, because impossible to intervene manually. Therefore technologies have nobody would notice such a small movement of the lamp in had to be developed that, on the one hand, are very precise relation to the optical axis. This, however, is unacceptable in machining such small surfaces but, on the other, are able for smaller dimensions and therefore we have had to source to achieve a polished, or lapped, surface. The technology much more precise mechanical machining systems which are is extremely complex and uses natural diamond tools increasingly independent of the human variable. which allow for tool beams close to zero combined with an To paraphrase Palo Soleri’s axiom we can say that “The extremely refined movement of the machine axis. This allows smaller the system the more complex it is”• us to achieve very precise surfaces, already lapped by the machine, thus eliminating any risk of diffractive issues. The use of natural diamond tools has also affected the choice of the materials for the moulds. We have created an innovative nickel and phosphorous cover over the chrome-nickel steel support. Another important step is the moulding; miniaturised lenses and reflectors cannot be moulded with conventional machines. Since 2011, when we began the production of the Archilede lens, we started using a more precise electric press in the injection machines. The electric movement lets us control the amount of plastic that enters in the cavity of the optical surface down to the centigram. The assembly process also had to adapt to the new canons set by the miniaturisation process. The lamp and optical unit assembled inside non-miniaturised luminaires require
(–) (–) (–) Reduction of raw material Reduction of transport costs Reduction of energy cost
Miniaturisation and efficiency Miniaturisation goes hand in hand with All this is summed up by the expression “Eco- sustainability. The smaller the size the less design”. materials are required resulting in less weight and smaller dimensions, thus reducing the energy consumption required for transport.
116 There is an even greater challenge: harmonising all the elements so that they live in the space, physically 1:200 present, but invisible. The first step in accomplishing this utopian vision is the miniaturisation.
01 117 118 1:1
01 119 Euroshop 2017
120 Meetings Giancarlo Basili and Maurici Ginés explain their vision for Euroshop 2017.
Giancarlo Basili \ Maurici Ginés A metaphysical space Euroshop 2017
How did you come up with the idea of the layout for this open. I thought of this idea, of opening the tunnel, iGuzzini space at Euroshop 2017? for a long time, as if it were a theatre curtain. During the day the curtains that close and darken the Light Giancarlo Basili When we decided to design this space, which Experience are raised and we can see this incredible lighting is much smaller than the space that iGuzzini usually occupies application designed by the Light Designer Maurici Ginés. We at the Frankfurt Light & Building fair that I have worked on in worked closely together to create this space of light, despite the past, my initial idea was to highlight the light as much as the difficulties of using all these reflective materials. possible. When I approach these projects, which have light The source of the light is hidden, which is very important. as their main theme, my initial concern is the relationship You never see where the light is coming from. between light, space and location. A large container, of about This is a very cinematic effect. I love this sense of staging. 400 m2, becomes important when you manage to give the Visitors arrive but they don’t ever want to get up and look space a sense of lightness and, most importantly, render the where the light is coming from, but they see it through the people that enter the space almost surreal. In this case we objects. The objects come to life with the light. The idea achieved a metaphysical space, where the three-dimensional of these unique display cases, is that the colour is slightly aspect is amplified by mirror fittings. I am against walls when perceived, but at the same time becomes important, whilst they are not needed and I am against claustrophobic spaces. never dominating the setting. There are certain coloured I have included many references to cinema and theatre, elements which remind me of abstract art, Kandinsky and the The Light Experience zone, a tunnel which we see from inside, futurists who worked a great deal in black and white and where visitors can enjoy different light effects, is this time I wanted to convey this feeling in this space.
01 121 Euroshop 2017
What are the differences between working for a private Those that live in the Marche live in a region full of culture, of company and cinema? great artist, a region with extraordinary vision. The Marche is a region of sea, rolling hills and mountains and GB I must say that this is not my environment, it’s not my this stimulates a very strong creative sense. I am from the world. iGuzzini gives me this opportunity of working beyond Marche and therefore when I designed the Italian pavilion in my usual reference points and I find this extremely stimulating. Shanghai, I had my region in mind when I came up with the The possibility of conveying the three-dimensional feeling in large field of wheat. Here in Dusseldorf I have brought the a small space gives me great creative strength. This is not my culture of the Marche as well as Italian culture. One must natural environment, but I try to bring it back to my natural never close oneself in one’s region but, expand outwards. One environment which is the theatre and cinema. The other key starts from one’s region and all great artists are like this, no? element is culture: I can’t work without referencing Italian Mondrian, Kandinsky, Picasso or Piero della Francesca, they culture. I did it in Frankfurt by creating a three-dimensional all left the place where they were born, and grew up in and version of the great work attributed to Piero della Francesca, everything expands to the global level. “The Ideal City”: perhaps the first painting in the world to be To go back to the design that originates from culture. treated in this way. That allowed us to examine perspective. The first question about the 12 display cases was: “What Culture is the starting point. Without culture one can’t work, do we display?”. I immediately said that I didn’t want to do the from my point of view. Italian culture is envied the world over usual display case, the one that we have seen a and I try to spread it in these fairs too. This was my aim with thousand times. I didn’t know Dusseldorf, but I took a look the Italian pavilion in Shanghai and with the Zero pavilion in around and I saw the large department stores in the city. Milan. I also try to convey culture in my work with iGuzzini, I was shocked by the beauty of the layouts. What we did which is an extraordinary company from this point of view, for Euroshop was to approach the display from a totally because the first thing that they ask me is to convey Italian different perspective, as if the objects were works of art, as culture and they are very open to this topic. if they were paintings, which resulted in a very elegant effect. The objects on display are not realistic objects. Is it important to be Italian, or from the Marche region, to achieve this? Maurici Ginés can you tell us something about the ideas that inspired you for this Euroshop 2017 and to create the GB There is something very important that we must mention. Light Experience?
“ ... What we did for Euroshop was to approach the display from a totally different perspective, as if the objects were works of art, as if they were paintings, which resulted in a very elegant effect. ... ”
122 Giancarlo Basili \ Maurici Ginés
01 123 Euroshop 2017
Maurici Ginés This year with the Light Experience we wanted By bringing together transparency with the demonstration to move forward. This is why we created a space that included of what is possible and what can be achieved by designing design aspects, because we wanted to abandon the concept with iGuzzini light with an artistic approach, we managed of a box and organise the space with an element that could to create something different, that I think represents a step be seen from outside. The idea of transparency is very forward in the lighting world. We designed light effects that important and is the foundation of the concept of the whole adapt perfectly to the world of retail and that we could find in stand. This required that the elements not contained in the any store in any part of the world. They are effects that have Light Experience had to be interesting, therefore we created already been created: we used Underscore in a very graphic an internal space that was not completely enclosed, with way, with surface, recessed or floor installations; we used the curtains. When the curtains are raised the Light Experience Trick, working with products whose light effects are closely interacts with the stand and increases the depth of the linked to the retail concept, to strengthen the identity through perspective. light. I think that the concept, with the designed effects, allows for the creation of differences, because we must never forget Light and product: how did you create this combination? that the world of retail is always looking for ways to stand out from the crowd. I believe that this relationship becomes MG We tried to reduce the number of products used. We very clear with the use of light and generally a brand identity selected them to achieve a pleasant environment, where identified with light is a fundamental aspect for the world of one could feel the quality, because we wanted a stand that retail. communicated the quality of the light. I think that in the end we found the right balance to explain many product lines in Light and new shopping trends. How did you illustrate this an interesting way. We have managed to show different types connection? of light (vertical light, shape light, graphic light) and a new concept called media architectural light. To introduce this MG We started from the idea of shopability. This is why we concept we created the beat lighting, where the essence of designed all the display cases and stand lighting with the the light is the essence of a voice. All the effects have been set designer Giancarlo Basili. We tried to create a concept of obtained and altered by a voice. We created a theme where quality, with light playing the leading role. We chose twelve the world of iGuzzini light could express itself accompanied types of shop windows from the retail world and we conceived by a very special and essential music created with the voice. a story for each one, to show how light can be adapted to
“ ... The idea of these unique display cases, is that the colour is slightly perceived, but at the same time becomes important, whilst never dominating the setting. There are certain coloured elements which remind me of abstract art ... ”
124 Giancarlo Basili \ Maurici Ginés
01 125 Euroshop 2017
the different situations that can take place in a retail space: the light that it produces. The lighting of the headphones a product may be easier to sell at a certain time of day or a window was very difficult. We had to highlight two important specific type of customer visits a store at a precise time. We concepts: the colour, because generally it is a very colourful wanted to show that a lighting concept is not enough, that product, and avoid the creation of shadows. The cable, with there is also a way of adapting to different types of shopping its special shape, generates many shadows and blocks views by creating specific light effects for the time of day or location. of the product. We resolved this problem with an Underscore The twelve windows that we designed create a subtle RGB, that generates different chromatic hues at the sides dynamism that expresses the stories that can be created and in the middle we used an Underscore InOut, which is inside retail spaces, from wineries, to jewellery shops, from extremely small, only 6 mm. This allowed us to integrate leather goods shops to shoe shops, as well as ceramic objects a vertical element that eliminates any type of shadow. We or any type of product. I believe that in the end we managed created colour and eliminated shadows. Lighting the ceramics to achieve a very pleasant space that is a departure from the window, or of the three-dimensional object, was not simple typical concept found at fairs. We have taken a step forward either. The three-dimensional object reveals its volume through in terms of quality and the feeling that visitors have when they light and shadow. We thought of a movement with a gentle reach this space is that of having arrived in a hospitable place and thin light, illuminating the object from the sides and then where light takes centre stage, without being aggressive. It from the front. Another aspect worth noting is the high level lets you see the products well and chat, make comments and of control of the glare, to ensure that the person that wants to enjoy a welcoming environment. buy the product can concentrate on the object undisturbed. We used shelves in this case, because when I worked in a Which products are most suited to the latest retail trends? very important store in Madrid I noted how shelves are very popular in the luxury and retail sector. In this high fashion MG The Laser Blade XS and the Palco Low Voltage because window we exploited the quality of the light, by placing it in there is a lot of work being carried out on the miniaturisation relation with the clothes and the materials, using light and of the elements to facilitate their integration. This is a very shadows to highlight the sinuous shape of the mannequin. important aspect in the retail world, the ability and possibility We used the Palco LV, a small-sized luminaire that allowed of showing the object being sold and the object that us to aim the light where it was needed. The high chromatic provides the lighting, which is an element that is not the true capacity ensures that the clothes are displayed in their utmost protagonist but it allows you to enhance the product through splendour and accent lights can be used in specific points
“ ... a lighting concept is not enough, there is also a way of adapting to different types of shopping by creating specific light effects for the time of day or location.... ”
126 Giancarlo Basili \ Maurici Ginés
01 127 Euroshop 2017
to convey the quality of the clothes. In the window can be inserted very close to the object with a high chromatic displaying glasses the concept that we focused on was performance allows us to create captivating compositions. integration: positioning a small sized element that allowed In the cosmetics and beauty products window we worked the glasses to be displayed in their full glory. The way that we on the concept of colour and chromatic yield. Here you can handled the colour temperature and the colour allowed all see how the use of an artificial light that recalls natural light the glasses together to create a very interesting composition lets you use colour as the corporate identification element. and the chromatic variations can be used to express the Moreover, with a red heart shaped display for the lipsticks, we quality of all the details of each pair of glasses. It is important can highlight the quality of the chromatic yield of the iGuzzini to remember that we worked with only 2 W for each element products. The white part of this window has been used to and the whole composition hardly reached 40W. Energy show the effects of the warm colour temperature. We created consumption is a very important topic for the retail world at a composition full of colour in both the light and the materials• the moment. Being able to use small sized luminaires which
Giancarlo Basili
Giancarlo Basili was born in Montefiore dell’Aso (Ascoli Piceno) in 1952. He studied stage design at the Academy of Fine Arts in Bologna. Following his studies he began working for theatre shows, ballet and music videos and collaborated with the director and set designer Pier Luigi Pizzi. In 2010 he designed the Paviglione Zero at the Milan Expo. Most of his work is focused on Italian cinema. In 1997 he won his first Ciak D’Oro award for best production design for the film “Nirvana” by Gabriele Salvatores, then in 2001 for “Luce dei miei occhi” by Giuseppe Piccioni, in 2002 for “Paz!” by Renato De Maria and once again in 2008 for “Sanguepazzo” by Marco Tullio Giordana. In 2010 he was awarded the Nastro d’Argento award for best production design for the film “L’uomo che verrà” by Giorgio Diritti. In 2014 he received the Dante Ferretti award as best production designer for the film “L’intrepido”, by Gianni Amelio. At the international level he has worked on the production design of the film “Certified copy” (2010), directed by Abbas Kiarostami. As well as the directors and authors whose films have won awards, he has worked with Marco Bellocchio, Pupi Avati, Ferzan Özpetek and Carlo Mazzacurati.
Maurici Ginés
Maurici Ginés (APDI, PLDC, IALD) has been a lighting professional since 1994. He founded the lighting design practice Artecluminotecnia, later renamed artec3 Studio, to introduce and promote the independent lighting design profession in Spain. He is the outgoing president of the Professional Lighting Designers Association (APDI) of Spain and a member of the international associations PLDA and IALD. He has won many national and international prizes and his work has been widely published. Maurici also teaches in the Lighting Design postgraduate course at the Polytechnic University of Catalunya (UPC) in Barcelona.
128 Giancarlo Basili \ Maurici Ginés
We created a theme where the world of iGuzzini light could express itself accompanied by a very special and essential music created with the voice.
01 129 Knowledge
130 132 140 142 Light and sociology. Legacies and lights. World Class Manufacturing, A possible integration The LightOn Project an illuminating approach Elettra Bordonaro Pippo Ciorra Marco Gobetto Knowledge
01 131 Acland Burghley School, London, UK
132 Research Social Innovation through lighting is also financing a research that evaluates how elements of social analysis can integrate into the lighting design.
Light and sociology. A possible integration Elettra Bordonaro
In October 2014 the Social Light international workshops with students, the research. In this context the word Movement, which has for years been professional and youngsters. Six social does not refer to a problematic working on lighting underprivileged workshops were organised for research or underprivileged area or community. urban areas, organised in collaboration purposes in different locations and Every space is social, in that it is with Configuring Light/Staging the countries and they brought together formed of various layers, groups of Social, a research group of the various social groups with different individuals, materials and interactions. London School of Economics. The issues. The idea behind the Social Even though the specific issues of each 5-day workshop brought together Lightscapes workshop is very simple: space is examined, Social Research in international professionals (lighting in lighting design the sociological Design does not imply a design process designers, architects, urban planners) research is not usually included in the that responds to problems or is simply at Peabody’s Whitecross estate in design process. The approach of the summed up as “giving people what London. The project was a test case in Social Research in Design overturns the they want”. It implies a transparency studying the integration between light normal design process, starting from about the aims of the project, a and sociology in an urban context. the idea that the sociological research permeability of new information that This extremely successful experience must be an integral part of the design can upset preconceived ideas, the inspired the Social Lightscape research process of urban spaces. This means ability of justifying specific project program, a collaboration started in that the designer develops his or her choices and “giving people what they 2016 between Configuring Light, own form of criticism and starts asking need” in a creative and intelligent way. Elettra Bordonaro (lighting designer questions that can lead the project in and co-founder of the Social Light unexpected directions. Therefore the Movement) and iGuzzini. designer must also involve the local The program consists of a series of people during the development of The six workshops included:
01 133 Research
Muscat, Oman. Muscat, Oman.
“... the designer must also involve the local people during the development of the research. In this context the word social does not refer to a problematic or underprivileged area or community.”
Acland Burghley, secondary school, Piata Sinaia London, UK Timisoara- Romania
Youth Activating Spaces The research group visited two classes In collaboration with the Faculty of of youngsters in order to understand Architecture and Urban Planning of the use of the outside courtyards Timisoara and the Order of Architects, and how to improve the way they the third workshop saw CL take part were perceived and used at night. in an initial research process to Interacting with a group of adolescents reactivate Piata Sinaia, a large presents different issues in terms of urban square with various issues. how to approach and explain ‘light’ in In general CL believes that research a different and more simple and direct and light cannot be the sole aspects way. in reactivating an urban space. (January 2016) In this case we accepted the challenge of using different methods Souq al Seeb of social research to empathise with Muscat, Oman the various local users. (October 2016) Tradition Vs Innovation The second workshop, in collaboration West End with the local university GuTech, Brisbane, Australia included the fourth year students of the Architecture course. The case Gentrification study was a traditional and extremely In collaboration with the Queensland popular Souq: Souq al Seeb. The souq University of Technology (QUT), this is the meeting point of different ethnic workshop focused on the gentrification groups and raised cultural, as well as process of the West End of Brisbane. social and lighting issues. It made us This process took place in a understand how social diversity is not multicultural neighbourhood which considered in the design process and has seen various waves of migration how this, can completely transform the since the forties and is a sacred final result. place for Aboriginal culture. (April 2016) (December 2016)
134 Elettra Bordonaro
Muscat, Oman.
01 135 Research
Paris, France
136 Elettra Bordonaro
01 137 Research
Tor Sapienza University, Rome Tor Sapienza University, Rome
Tor Sapienza Place des Fêtes Rome, Italy Paris, France Photographers Catarina Heeckt per Acland Disconnection Regeneration Burghley \ Don Slater -Timisoara e Brisbane \ Azzan Alzadjali - Muscat \ Gwel-Parigi Tor Sapienza has been labelled by the El taller tuvo lugar en la Place des Fetes, press and the media as one of Rome’s creada en 1835. El aspecto actual worst neighbourhoods. It represents se remonta a 1991 y, actualmente, la Configuring Light/Staging the Social the paradigm of Italian and European plaza es vivaz pero no es acogedora. Configuring Light/Staging the Social is a research program within the London School of Economics, suburbs which are disconnected from La ciudad de París ha lanzado un focusing on how light and lighting influence our the city centre, and scene of multiple programa de regeneración basado en daily life. The Configuring Light program team waves of immigration from the fifties una consulta organizada por Collectif consists of Dr Don Slater (LSE), Dr Joanne Entwistle (King’s College) and Dr Elettra Bordonaro to the present day. As Adriana Goni Di-Do. El taller contó con la presencia (LSE). The program includes various researches Mazzitelli wrote, Tor Sapienza is the de lighting designers presentes en and projects, amongst which Social Lightscapes “history of a Roman neighbourhood París para la PLDC, con el objetivo de Social Light Movement. that screams its separation. From the restaurar el lado acogedor (octubre de Social Light Movement working class area of the first half of 2017). is a philanthropic movement and has been the twentieth century to the squatting founded in order to create a network for of the twentieth century, Tor Sapienza Por el compromiso de dar apoyo al lighting designers and other interested parties has gone from concrete tower blocks proyecto Configuring Light/Staging the to collaborate on the issue of improving lighting for people: particularly those who are unlikely to gypsy camps with no time to heal its Social, iGuzzini ha sido proclamada, to have access to good quality illumination in deep social wounds. It is a periphery durante la PLDC, “Best Partner in the their environment. Elettra Bordonaro, one of consisting of casual and fragmentary Industry 2017”. the founders, is responsible for the Social Lightscape project. settlements, of emergency enclaves that have never been allowed to El manual "Social Lightscapes communicate or interact with each Workshops", que recoge las diversas other and grow together into a society”. experiencias de forma sistemática y (December 2016) presenta los sistemas de investigación desarrollados y los resultados de los talleres, se presentará en Londres el 8 de marzo en la London Escuela de
Economía•
Elettra Bordonaro
She is founder and creative director at Light Follows Behaviour, lighting design studio with the aim to design with people and for people.Awarded a PhD in 2006 at the University of Architecture in Turin with the thesis: Technology and Innovation for Architecture and Industrial Design concentrated on urban lighting, Elettra has a background as architect.She has focused her attention on light and worked as lighting designer consultant on masterplan, exterior and public realm lighting.She has been teaching at the University of Rome, Milan and Turin and she is currently visiting professor at Rhode Island School of Art and Design, Providence, USA. She is also co-founder of the Social Light Movement (SLM) with aim to bring lighting to less affluent communities. She has been appointed with a visiting fellowship for two years at the London School of Economics at the Sociology Department to help Configuring Light Research group the develop the project Social Lightscapes, a project on how to integrate social research in lighting design. Lives and works in London, UK.
138 Elettra Bordonaro
Tor Sapienza University, Rome
01 139 140 Synergies 2015 marked the beginning of the LightOn project, curated by iGuzzini and MAXXI Architettura, which features a three-year program of lectures by internationally renowned architects and design professionals that, through a contemporary and visionary gaze, experiment the relationship between form, technology and light.
Legacies and lights. The LightOn Project Pippo Ciorra
There are many virtuous reasons with which it is able to attract fresh are involved in the project in various behind a project like LightOn. First of all and willing contributors. The first and ways, LightOn is an opportunity of there is an exemplary alliance. On one most evident is its role of “operative meeting authoritative and captivating side a national public institution with an criticism”. Each year LightOn selects voices that would otherwise be very international relevance, such as MAXXI, four world class designers (not yet difficult to hear in our region. This is committed to producing memory, consumed by fame and professional why we have tried, whenever possible, culture, creativity and opportunities for scale) and presents them to audiences to organise more intimate meetings, collective discussion and growth. On in Rome and the Marche. a sort of master class, alongside the the other a private company, based in The selection is never due to conferences, between the guests and a the best and at the same time most simple opportunities or a fortunate selected academic public, who would deep-rooted region, with operations coincidence with other events, but benefit the most from the meeting. It on a global scale, that needs creativity it is well-considered and precise. might be worth listing the guests that and cultural activity as if they were its It identifies the true sensors of the up to now have stepped on the LightOn most important nutrients. Economy future and those architects that more stage and recall their contribution and culture, the two pillars, in a very than others anticipate the evolution to the project and the territory. Up operational sense and not as a mere of a profession that is constantly to now we have listened to Atelier slogan to spur the reconstruction of changing but is after all as old as the Bow-Wow, Snöhetta, Smiljan Radic, not only the areas devastated by the world. The second achievement of Sergei Tchoban, MVRDV, David Adjaye, earthquake close to the iGuzzini factory, the project is that it acts as a cultural Sauerbruch & Hutton and Kazuyo but the whole civil and productive fabric infrastructure that brings into contact Sejima. We are particularly proud of this of a country that has had its foot on the international stars, museum attendees, list of guests because in some way it brake for too long. Starting from these students, local architects, media and represents the most progressive side premises the LightOn project boasts many others. For the students of the of the world of architecture. Atelier many other values and objectives, universities of the Marche region, who Bow Wow is perhaps today one of
01 141 Synergies
the world’s most capable practices representative of the extremely solid in bridging the gap between research Chilean architectural school. He and project, tradition and innovation, reminded everyone of the artistic between the one-family home and the value of architecture, its capacity universal artistic and theoretical value of positioning itself between the of architecture. It has been particularly nature and the life of people. Serghei gratifying seeing how, two years later, Tchoban opened our perspective on and minimal beauty of the Japanese the dialogue between Atelier Bow Russia,a world that is unknown for approach, able to resolve with the Bow and our institutions didn’t end us, and at the same time reminded us same set of tools architectural issues but continued with an exhibition at the of the importance of drawing, as an that cover a few metres to large sized MAXXI on the “Japanese House”. independent and authorial work, whilst complexes. A group of students from Ascoli took MVRDV and David Adjaye returned us An avalanche of images, ideas and part in the construction of the models to the most powerful and collective talks which our youngsters and our for the exhibition. dimension of architecture. The Dutch country have an enormous need for. Kjetil Trædal Thorsen of Snöhetta studio, relaunched to even greater They provide us with the chance to brought a great wave of energy and heights by the florid Rotterdam market; go back to feeling that attraction for optimism in the museum, on his visit the Afro-British architect, thanks research, innovation, creative risk that to the university and in the splendid especially to the striking National both our culture and our (more or less setting of the Recanati auditorium. Museum of African American History ‘creative’) economy need to feed on• He brought the integrity, public spirit and Culture in Washington. David and the love of nature inherent in the Adjaye came to the Marche at a crucial Scandinavian origins of the studio and point of his career, which this year the desire to grow and experiment, saw him knighted and be included in developed in his American side. the 100 most influential people in the Smiljan Radic, who came to us just world. Louise Hutton, busy putting the before a contemporary and fellow finishing touches to the M9 museum countryman curated the Architecture in Mestre, re-introduced our designers Biennale (Alejandro Aravena, who will and students to a subject that is too soon be our guest), is perhaps the often neglected: colour. Whilst Kazuyo most imaginative and capable Sejima brought us back to the hieratic
“... Atelier Bow Wow is perhaps today one of the world’s most capable practices in bridging the gap between research and project, tradition and innovation, between the one-family home and the universal artistic and theoretical value of architecture. ”
Pippo Ciorra
Architect, critic and professor, Pippo Ciorra was a member of the editorial board of “Casabella” from 1996 to 2012. He collaborates with newspapers and magazines and has written many essays and publications. Amongst the most well-known, Senza architettura, le ragioni per una crisi, (Laterza, 2011). He is the author of monographic studies on Ludovico Quaroni and Peter Eisenman, as well as writing on the city and contemporary Italian architecture. He is the director of the international PhD program Villard d’Honnecourt and he teaches at SAAD of Ascoli Piceno. He has curated and organised exhibitions in Italy and abroad. Since 2009 he is Senior Curator of MAXXI Architettura, where he has curated, amongst other exhibitions: Re-cycle, Energy, Food, YAP_MAXXI, Piccole Utopie, The Japanese House
List of LightOn participants: Kjetil Traedel Thorsen, Snøhetta, 02/2015 \ Tsukamoto Yoshiharu, Atelier Bow Wow, 07/2015 \ Serghei Tchoban, SPEECH, 04/2016 \ Winy Maas, MVRDV, 04/2016 \ Smilijan Radic, 05/2016 \ David Adjaye, 05/2016 \ Louisa Hutton, Sauerbruch Hutton, 11/2016 \ Jeanne Gang, 10/2017
142 Pippo Ciorra
Kjetil Traedel Thorsen Tsukamoto Yoshiharu
Serghei Tchoban Winy Maas
Smilijan Radic David Adjaye
Louisa Hutton
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144 Industry We asked Marco Gobetto to explain World Class Manufacturing, a systematic and structured approach designed to obtain continuous and long-lasting improvements in industrial production processes.
World Class Manufacturing, an illuminating approach Marco Gobetto
World Class Manufacturing (WCM) is the organisation of the work stations the way that must be taken to apply a systematic and structured approach and finishing off with the environmental the actions and obtain the planned deigned to obtain continuous and and energy management aspects. The improvements. The other technical long-lasting improvements in industrial improvement is achieved through ten pillars activate production processes, by assessing technical pillars (methods), each one and demonstrate the validity of the and reducing all types of waste, in a with a seven step process that will see method by removing the losses in rigorous way and by involving everyone a gradual movement from a reactive the model area and consolidate the who works in the company, especially and preventive approach to a pro-active applications and the best practices that production line workers and operators. approach, through the application of must subsequently be extended WCM was developed by following the over three hundred instruments. The to other areas. Auditors certify the concepts of lean manufacturing and activities in the processes are dictated level of implementation achieved in the methods such as Total Quality Control by a preliminary economic assessment plants through checks that involve all (TQC), Total Productive Maintenance of the inefficiencies and the benefits parties in the company and the plant. (TPM), Total Industrial Engineering that can be achieved through focused The score achieved during the audit (TIE), Just In Time (JIT) and integrating interventions, but also through a day is split into two: half is for the results the improvements originating from a by day systematic approach. that can be achieved by applying the benchmark with the best competition. The reference method in this case is the methods and technical instruments and The approach requires the interaction Cost Deployment that, by identifying the other half is for the managerial ability of the whole organisation of the plant, waste and losses hidden in the in organising the plant, starting from the starting from the safety aspects and then processes and that inflict costs on the plant manager, through the intermediate moving on to quality and maintenance company that do not generate value, managers, right down to the production systems, logistical optimisation and acts as a beacon that literally shows line workers. In other words it’s like
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measuring each time “what is done” a comparison with other companies language, the first Cost Deployment and “how it is done”, which confirms of excellence, and it has obtained was developed to select the model that achieving results is not the only numerous international awards from areas where the applications could be important thing. Doing it through a specialised organisations of the sector. experimented in the field. In 2016 the systematic and rigorous application Since 2010, a dedicated team supports Recanati plant was able to reap the first of the method in order to guarantee a suppliers who want to implement the results and undergo the audit to test the successful achievement of excellence is WCM in their production process, thus entire plant. This marked the beginning what really makes a difference. widening the value chain. Moreover, of a continuous improvement program The WCM program in Fiat Chrysler FCA has created a training & consulting made of field activities and controls Automobiles began in 2005 in the unit to make available the experience which benefit the whole organisation. European plants performing he final garnered and provide support for third Today World Class Manufacturing in vehicle assembly. It is also applied to party companies in other business iGuzzini is not only a production method all the automotive business sectors, sectors who are interested in the WCM but a way of operating that lights the from the powertrain systems to the and want to undertake this journey way towards excellence and success• components and the production towards world class excellence. systems, but it also covers the industrial This extended circle of companies business plants, like earth moving accounts for over a thousand plants machinery, tractors, goods transport involved in a WCM program. iGuzzini’s vehicles and special vehicles. In just implementation of World Class over ten years the WCM has achieved a Manufacturing began about three years veritable evolution of the FCA and CNHi ago. After the official kick-off with all plants, obtaining excellent operational levels of the company and an initial and business results. It has also become training program to create a shared a point of reference which provides culture of common methods and
“iGuzzini’s implementation of World Class Manufacturing began about three years ago. After the official kick-off with all levels of the company and an initial training program to create a shared culture of common methods and language...”
Marco Gobetto
Marco Gobetto was born in Rimini in 1967 and graduated in Electronic Engineering in 1993 from the Polytechnic of Turin. After having completed his university studies, he began his professional career at FIAT Auto S.p.A. in the Manufacturing Engineering Department, as part of the Style Design Manufacturing Analysis Team and subsequently as a specialist in the body assembly methods, working on the industrialisation of a few new models in Italy and coordinating the launch of a new model in Poland. In 1998 he moved to Ferrari S.p.A. as Body in White Plant Manager of the “Carrozzeria Scaglietti” at the Modena facility. In 2000 he took over the Manufacturing Engineering Department at Carrozzeria Bertone S.p.A. in Grugliasco (TO), where three new models were launched in just two years and, for the first time in the company’s history, a second and third work shift were introduced. In 2002 he moved to ISVOR FIAT, the Corporate University of the group, to work on the Total Productive Maintenance (TPM) programs in IVECO and FIAT Powertrain; to coordinate the training for the joint venture initiative in India between FIAT and TATA for the construction of a new production plant; for the kick-off of the WCM program in FIAT in 2005. In 2007 he became Manufacturing, Quality and Product Development Manager for ISVOR. At the end of 2008, due to FIAT’s new organisation of the training, he become responsible for the Manufacturing Training Unit in FIAT Sepin, contributing at the global level, to all the training initiatives of the FIAT group, including the joint venture with Chrysler LLC. In 2014 he became senior manager of the WCM Training & Consulting unit in FCA Italy S.p.A. Since 2002 he has collaborated with the Polytechnic of Turin, in the Automotive Engineering Faculty for the Production Management course and as professor of the “Production Processes, Safety, Organization and Management” course. In 2014 he wrote “Operations Management in Automotive Industries” published by Springer.
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01 147 iGuzzini Icons Over the years iGuzzini has collaborated with architects and designers to transform their ideas into reality. Started in 1959, iGuzzini manufactured lamps under the name Harvey Guzzini. The production continued to the mid- eighties, alongside the development of lighting luminaires which began in the mid-seventies.
Medusa Table light made of a reflector with a thermoformed methacrylate cap in white 1965 version or double layer version, with white interior and coloured exterior, and a base design in polished, chrome or burnish brass. The appliance conveys the capacity of Luigi Luigi Massoni Massoni to work with the most noble of plastic materials for its transparency and its permeability to light. Medusa was one of the first lights designed by Luigi Massoni, and one of its biggest successes for Harvey Guzzini.
Paolo Carlini \ Oscar Farinetti \ David Dalziel 9.8298.000.0 English Renzo mm+ Schlotfeldt Cristiano Sincere Architects Sincere Tokujin Yoshioka \ Yoshioka Tokujin Samyn & Partners Samyn & Atelier Oï \ Atelier Granlund Oy \ Granlund SPEA Engineering, Studio SPEA Engineering, Wanda Creative \ Creative Wanda Illumine \ Skira Architectural Lighting Skira Architectural Arup London \ Arup London Kolb Ripke Architekten \ Architekten Kolb Ripke Bernard Mallat Architects + Walid + Walid Architects Bernard Mallat StudioForma \ StudioForma Bozidar Pustijanac, Dino Krizmanic, Bozidar Pustijanac, Studio Fuksas - Doriana e Massimiliano Studio Fuksas B612 \ B612 Bo Steiber, Arup \ Bo Steiber, HKP Arkkitehti Tolmisto \ Tolmisto Arkkitehti HKP \ Speirs & Major \ Speirs & Major Maurizio Varratta Architetto \ Architetto Varratta Maurizio \ \ von Gerkan, Marg & Partner \ von Gerkan, Marg & \
Schatz+Lichtdesign - Roman Schatz \ Schatz - Roman Schatz+Lichtdesign
MOMENT Inc. – Hisaaki Hirawata \ Inc. – Hisaaki Hirawata MOMENT \ Workshop Piano Building \ - Anoop Bartaria Fuksas Zeidan \ & Engineers) (Architects Licht & Partners \ Muzi, Biggi Guerini \ Design - Dean Skira Leonid Zuban \ Baldinotti Baldinotti \
\ Padoa Davide Michele De Lucchi Arnaldo De Lucchi Michele International Design Zappa -