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DC-Capacity-Building-Innovation.Pdf UNLV International Center for GAMING REGULATION D.C. CAPACITY BUILDING SPORTS BETTING INNOVATION:IMAGINATION TO REALITY HOW AN IDEA BECAME THE SPORTSBOOK OF THE FUTURE Copyright 2020 UNLV ICGR 1 UNLV International Center for GAMING REGULATION ACCREDITATION The only academically accredited PRIMARY OBJECTIVES ACCESSIBILITY institute dedicated to the study of Industry Education, Convening New online format gaming and regulations Industry Stakeholders, Research BY THE NUMBERS 2,300 + 1,754 + 150 + 95 44 students served educational hours jurisdictions topics offered areas of study, including custom developed programs Copyright 2020 UNLV ICGR 2 UNLV International Center for GAMING REGULATION JOHN LUKASIK DIRECTOR OF RACE, SPORTS AND ESPORTS AT CAESARS ENTERTAINMENT CRAIG FERREIRA OPERATIONS MANAGER UNLV INTERNATIONAL CENTER FOR GAMING REGULATION Copyright 2020 UNLV ICGR 3 PATH TO SPORTSBOOKS Copyright 2020 UNLV ICGR 4 WHAT IS CREATIVITY & INNOVATION? Copyright 2020 UNLV ICGR 5 UNLV INNOVATION LAB UNLV INNOVATION LAB Copyright 2020 UNLV ICGR 6 TRADITIONAL SPORTSBOOK Stadium/Theater style seating Large TV screens and betting boards Situated next to bar and food outlets Generally located near the middle of the casino Copyright 2020 UNLV ICGR 7 INNOVATION: THE BOOK AT THE LINQ HOTEL + EXPERIENCE Unique sportsbook on the Las Vegas Strip 12 rentable fan caves including 98” split screen TV, (2) 49” TVs, XBOX, and VR Rentable living room Bottle service and unique food available Copyright 2020 UNLV ICGR 8 INNOVATION: THE BOOK AT THE LINQ HOTEL + EXPERIENCE Small traditional sportsbook Kiosks and mobile app Also features beer tasting, Build your own Mule, parlor games Accessible right off of Promenade where there are many shops, restaurants, venues and the High Roller Copyright 2020 UNLV ICGR 9 WHY DID THE LINQ CHANGE? What we’ve done is reinvent the old-school sportsbook model. We’ve incorporated what people love about arenas and stadiums and their Favorite bars and even their own living room. We took all oF those attributes and created what we Feel is the race and sports experience oF the Future. Copyright 2020 UNLV ICGR 10 WAYSINNOVATION: TO WAGER WAYS TO WAGER Copyright 2020 UNLV ICGR 11 INNOVATION: PROPOSITION WAGERS Copyright 2020 UNLV ICGR 12 INNOVATION: FUTURE WAGERS CHAMPIONSHIPS | SEASON WIN/POINT TOTALS | PLAYOFFS POLITICAL | X HAPPEN BY Y YEAR SUPERBOWL ODDS MLB SEASON WIN TOTALS Copyright 2020 UNLV ICGR 13 INNOVATION: HALF-TIME BETS FOOTBALL BASKETBALL BASEBALL FIRST & SECOND HALF FIRST & SECOND HALF FIRST FIVE INNINGS WHY? SMART? Copyright 2020 UNLV ICGR 14 INNOVATION: IN-RUNNING WAGERS In-running wagering allows you to take wagers on Traditionally, bets on events during the event. In-running takes a 2, 4 or 6 sporting events happened wagering event game into before the start of the event, Odds change on the an infinite wagering event. and at natural breaks in the outcome of the event due to event changes during the event. This can increase handle and help manage risk For example, pre-game bets on baseball and half- time bets on basketball… Copyright 2020 UNLV ICGR 15 IN-RUNNING WAGERS NEW ENGLAND PATRIOTS WIN SUPERBOWL LI The probability of each team winning is plotted below over the course of the game based on 50,000simulations run after every play Copyright 2020 UNLV ICGR 16 INNOVATION & REGULATION Copyright 2020 UNLV ICGR 17 THANK YOU! [email protected] [email protected] Copyright 2020 UNLV ICGR 18.
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