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Chellomedia Interest by Channel

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Chellomedia Interest by Channel Chellomedia Interest by Channel REGION CHANNEL: GENRE: SPT INTEREST: DNI INTEREST: CENTRAL EUROPE CENTRAL EUROPE Film Café Women targeted movies Yes — - Bosnia Film Mania Film & drama: 1990-2000 Yes — - Budapest Magamax Animation: Kids 7-14 — Yes - Czech Republic MGM Classic movies Yes — - Herzegovina Minimax Childrens channel: Boys 7-14 — Yes - Hungary OBN JV: General entertainment — — - Poland Spektrum HD Documentary — Yes - Romania Spektrum Home Home improvement — Yes - Slovakia Sport 1 Sports — Yes Sport 2 Sports — Yes SportM Sports — Yes TV Paprika Cooking — Yes IBERIAN MARKET IBERIAN MARKET Bio JV: A&E Networks; True Stories Yes — - Portugal Buzz Violence, Terror, Action, Desire — Yes - Southern Africa Canal 18 18+ General entertainment TV ? — - Spain Canal Cocina Cooking — Yes Canal Decasa JV: Zon Multimedia; Lifestyle — Yes Canal Hollywood JV: Zon Multimedia; American Movies Yes — Canal MGM JV: MGM; Movie channel Yes — Canal Mov Comedy, Sci Fi, Horror, Action movies Yes — Canal Panda Childrens Channel; Kids 2-9 — Yes Canal Somos Spanish Films — — Crimen & Investigacion JV: A&E Networks; Crime & Mystery — — CTK (Cinematk) JV: A&E Networks; Independent Film Yes — Historia Hollywood movie channel Yes — MGM Classic Movies Yes — Natura Nature Documentary Channel — Yes Odisea International Documentaries (Spanish) Yes Yes Odisseia International Documentaries (Portuguese) Yes Yes Panda Biggs JV: Zon Multimedia; Pre-teens Yes Yes 0 Sol Musica Spanish music channel — — XTRM American Thrills & Action — — Chellomedia Interest by Channel (Cont’d) REGION CHANNEL: GENRE: SPT INTEREST: DNI INTEREST: OTHER EMEA CHELLO ZONE CBS Action American Action Yes — - Africa CBS Drama American Drama Yes — - Asia CBS Europa Movies Yes — - Europe CBS Reality Reality TV Yes Yes - Middle East CI (Crime & Investigation) Crime, Investigation, Mystery — Yes - Russia Extreme Sports Channel Extreme Sports — Yes - UK Fine Living Network JV: Scripps Networks Interactive — Yes Food Network JV: Scripps Networks Interactive — Yes Horror Channel Horror Yes — JimJam Childrens — Yes JimJam Polsat Childrens: Polish — Yes MGM Hollywood Movie Channel Yes — Outdoor Outdoor TV — Yes Shorts TV Short Movies — — Sports1 Sports — Yes At Media — — No Yes DMC — — No No LATIN AMERICA CHELLO LATIN AMERICA MGM Movies Yes — El Gourmet Lifestyle Yes Yes Casa Lifestyle Yes Yes Film & Arts Movies Yes — Cosmopolitan Lifestyle Yes Yes Europa Europa Movies Yes — America Sports Men — Yes Canal A Movies Yes — Reality TV Men — Yes Ella Lifestyle — Yes 1 Chello LatAm Channel Portfolio Strategy Target Subs Interest Channel Audience (mm) (1) Level Strategic Rationale Synergies and New Opportunities 100% Owned ▪ Use programming acquisition expertise to rebrand channel to ▪ New channel genre for SPT portfolio Cine Sony and improve movie content MGM All Adults 26.2 High ▪ Creation of movie bundle with other Chello ▪ Offer movie package including 3 channels (MGM, Film&Arts and channels Europa Europa) ▪ Acquire titles in bundles for all 3 movie channels ▪ Continue to produce in Argentina ▪ New channel genre for SPT portfolio El Gourmet Adults 25+ 18.5 High ▪ Look to acquire content from Food Network and develop our own ▪ Creation of Food Network-type channel content ▪ New channel genre for SPT portfolio ▪ Use El Gourmet studio to produce content for Casa; female Casa Women 16.4 High Creation of female-focused channel lifestyle channel similar to Martha Stewart Film&Arts Adults 25-50 12.9 High ▪ Same as MGM ▪ Same as MGM ▪ Needs further evaluation but potential fit as part of a larger Cosmopolitan Women 18-45 10.6 Medium ▪ Possible duplication with Casa and El Gourmet bouquet Europa Europa Adults 35+ 8.7 High ▪ Same as MGM ▪ Same as MGM ▪ New channel genre for SPT portfolio ▪ Expand sports offering in LatAm (e.g., Outdoor Channel, Outside America Sports Men 20+ 4.8 Medium ▪ Ability to target male demographic Channel) Canal A Adults 20+ 4.6 Medium ▪ Limited strategic fit ▪ Acquire and look to sell (H2 is a potential buyer) ▪ Needs further evaluation but potential fit as part of a larger Reality TV Adults 25-45 3.1 Low ▪ Limited strategic fit bouquet ▪ Add to SPT portfolio of US channels Ella Women 0.4 Medium ▪ US Hispanic growth potential ▪ Continue feeding with product from El Gourmet and Casa Club Total 106.2 (1) As of April 30, 2013. 2 Chello Zone Channel Portfolio Strategy Target Subs Interest Channel Audience (mm) (1) Level Strategic Rationale Synergies and New Opportunities 100% Owned Extreme Sports Men 25-44 30.2 Medium ▪ Compliments existing channels and strong distribution ▪ Could easily roll into most existing operations ▪ Compliments existing channels, strong distribution, and would ▪ Could easily roll into most existing operations complete end to end demographic portfolio Jim Jam Children 1-6 18.7 Medium ▪ Potential opportunity to create local market feeds to access local ▪ A cost effectively-run channel that launched in Italy and has been advertising developed into a pan-regional feed Look at synergies in rolling Russia and Africa feeds into the existing ▪ Strong opportunity to get SMC into two markets we've had limited ▪ MGM All Adults 17.9 High operating units and could likely run Turkey, ME ops from same success in (i.e., Turkey and Middle East) group(s) ▪ Consolidate with SPT broadcast operations; leverage programming ▪ Complimentary brand fit to existing AXN portfolio targeting young assets across consolidated portfolio Horror Channel All Adults 4.4 Medium men; strong cross-over with both AXN and AXN Sci Fi in terms of ▪ Subject to terms of Sky carriage agreement, roll out SVOD service audience and programming (similar to Animax SVOD approach targeting niche audience) 78:22 JV (Outdoor) Outdoor Men 25-44 2.7 Low ▪ Crosses over with other, more established brands ▪ Same as others but with smaller footprint 70:30 JV (CBS EMEA) Reality is strong genre and a dedicated channel would be good ▪ Roll into existing ops and easy to leverage programming buying from CBS Reality All Adults 26.0 High ▪ addition distributors CBS Drama All Adults 10.0 Medium ▪ Good platform to rebrand SET in places it doesn't exist ▪ TBD CBS Action All Adults 4.1 High ▪ Good strategic fit for distribution ▪ AXN Black expansion opportunities CBS Europa All Adults 3.3 High ▪ Potential Movies or White distribution enhancer ▪ This brand would be converted to AXN White or Movies 51:49 JV (CBS UK) ▪ Diversifies SPT's series/movies driven portfolio with factual ▪ Launch on Freeview (gap in Freeview lineup for male skewing CBS Reality All Adults 23.6 High entertainment/reality offering reality/fact ent channel) and OTT catch-up service ▪ Targets niche audience that compliments broader SPT movie/series Launch premium VOD service for Horror Channel (more niche Horror Channel All Adults 23.6 High ▪ focused channel offerings audience similar to Animax approach) ▪ Series-based channel very similar to AXN, compliments Movies4Men CBS Action All Adults 13.9 High ▪ Launch OTT catch-up service for CBS Action, Reality and Drama ▪ male audience Only male-targeted action channel in the UK apart from ITV4 ▪ Delivers older-skewing female audience that compliments younger CBS Drama All Adults 10.9 High ▪ Launch OTT catch-up service for CBS Action, Reality and Drama female-skewed SET channel Total 189.3 (1) As of April 30, 2013. 3 Chello Multicanal Channel Portfolio Strategy Target Subs Interest Channel Audience (mm) (1) Level Strategic Rationale Synergies and New Opportunities 100% Owned ▪ Good complement to reinforce portfolio in Spain, Odisea ▪ Solid asset as good channel with strong awareness and Male 25+ 5.7 High Portugal & Angola Odisseia wide distribution ▪ Excellent for OTT and digital exploitation ▪ Low-value asset with only local clips of Spanish and ▪ Candidate to shut down as low synergies and doesn´t Sol Musica Adult 13-24 2.8 Low LatAm music offer anything different than YouTube clips ▪ One of the main channels of Chello ▪ Excellent for OTT and interactive initiatives Canal Cocina Women 25-54 2.6 Medium ▪ High awareness and wide distribution ▪ Good know-how in low-cost production ▪ Solid experience in original production ▪ Fox Kitchen has occupied its space in Portugal ▪ Great concept but weak results performance ▪ Very local concept, needs local production ▪ Lot of repeats and low interest Western shows ▪ Lack of options in Portugal Decasa Women 25-54 2.5 Medium ▪ Better with local original content (limited due to ▪ JV with a local lifestyle women's magazine to be production cost) considered The most important asset as leader in Portugal and An excellent complement to reinforce AXN portfolio in ▪ ▪ Spain both Spain & Portugal and to expand into OTT and Canal Hollywood Families 2.4 High ▪ Solid awareness & huge distribution SVOD ▪ ▪ Low ad sales due to the lack of ad breaks Good option to exploit Sony´s movie library ▪ Very strong in Portugal where it competes with Disney, ▪ Low chance to survive in Spain due to the competition Panda Children 4-9 2.4 Low but very weak in Spain of children's channels on free DTT ▪ Exploit the brand by merging with other movie channels ▪ An over-promising channel Canal MGM Adult 45+ 1.5 Medium (e.g., Somos, Cinematk, XTRM) to reinforce the quality of ▪ Great brand but low content and low distribution content ▪ A low quality channel produced exclusively for ONO Somos Adult 45+ 1.0 Low ▪ Shut down and merge with MGM ▪ Low awareness, distribution and value ▪ Low distribution and lack of awareness ▪ Could become AXN Black or merged with Buzz to XTRM Male 25-54 0.9 Medium ▪ Only present in Spain reinforce content and reduce cost ▪ Shut down/ merge with Odisea Natura Male 45+ 0.9 Low ▪ Same as XTRM ▪ No need for 2nd documentary channel ▪ Only distributed on extended movie packages ▪ Shut down/ merge with MGM to build a solid movie Cinematk Adult 35+ 0.8 Low ▪ Niche, only in Spain, low value channel with meaningful OTT and SVOD opportunities ▪ Chello's Animax but low value ▪ Shut down/ some content could be transferred to XTRM Buzz Adult 20-45 0.2 Low ▪ Minimum distribution and interest to reinforce that brand (1) As of April 30, 2013.
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