Airbnb and the TCS New York City Marathon
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Airbnb and the TCS New York City Marathon The TCS New York City Marathon is the largest marathon in the world. This year more than 50,000 runners will take part in the race, traveling from across the world and bringing their friends and family to cheer them on. During race weekend, many of these guests are looking for a truly authentic New York experience. As the Official Community Hospitality Partner of the TCS New York City Marathon, Airbnb is proud to give visitors the chance to live like a local and see the diverse neighborhoods New York has to offer. This is why thousands of runners and visitors who travel to New York to participate in this great tradition stay with Airbnb hosts in all five boroughs. This report shares some data about the way home sharing and Airbnb benefit local hosts and their guests during the TCS New York City Marathon. Global Guests In 2014, nearly 13,000 guests stayed with Airbnb hosts in New York City over marathon weekend. This year that number is expected to rise to more than 17,000 guests. 13,000 17,000 guests stayed with NYC Airbnb guests expected to stay hosts over marathon weekend with NYC Airbnb hosts over in 2014. marathon weekend this year. 65% 100+ of visitors during marathon different countries are weekend will be made up of represented by these international guests. international guests. The top countries outside the United States represented by Airbnb visitors during race weekend are France, Great Britain, Australia, and Germany. More Accessible for Runners and their Fans Airbnb makes New York more accessible for marathon runners and fans, and brings guests to neighborhoods that don’t generally see the benefits of tourism. More than 80% of Airbnb properties in New York are outside of traditional hotel districts, and runners and fans alike have the opportunity to stay closer to the marathon course throughout the five boroughs. $181 $381 2,300 average nightly price for average nightly price of homes being shared that an Airbnb rental during a standard double hotel weekend within walking marathon week room in November distance of the course Local Spending When guests stay locally, their money stays locally too— in fact, 42% of guest spending happens in the neighborhood where they’re staying. Guests who visit over marathon weekend are expected to spend more than $21.5 million. Much of that economic activity will benefit local small businesses and restaurants. Airbnb guests are staying in the city and spending in these neighborhoods beyond marathon weekend. On average, Airbnb travelers during the marathon are booking 5.7 nights for their stay. Helping Middle Class Families In addition to offering runners and their fans a way to experience the real New York, Airbnb allows local residents to use what is typically one of their greatest expenses – their home – to make additional income that helps them pay the bills. The vast majority of Airbnb hosts are working families who rent their primary residences to earn extra money that helps them makes ends meet. For the average American family, the extra money made through Airbnb is the equivalent of a 14% salary raise. 6,000+ $6.5M $7.5M hosts will be sharing NYC host earnings for expected NYC host their homes with guests trips including marathon earnings for trips including over marathon weekend weekend, 2014 marathon weekend, 2015 Home sharing and Airbnb bring locals and travelers together during the marathon in a way that benefits everyone. Travelers can stay with a New Yorker and get a truly local experience, while hosts can use the money they earn to pay the bills. Additionally, businesses in all five boroughs benefit from guests who discover new neighborhoods and explore all that New York has to offer. Airbnb community members will be giving back to their neighborhoods by participating in community park cleanups in all five boroughs in the lead up to the race. All Airbnb data is drawn from Airbnb proprietary bookings data, or based on a survey of hosts and guests in New York City. Hotel price data was collected by Trivago and accessed via Statista. .