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2019 Performance Report

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2019 Performance Report CASTLES GREAT HOUSES GARDENS VISITS ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENT LIVING HISTORY LIBRARIES HISTORIC SHIPS CULTURE LITERARY GALLERIES VIKINGS GRAVEYARDS BREWERIES DISTILLERIES ART AQUARIUMS AND ZOOS ROUND TOWERS HERITAGE BUILDINGS - ThE STORY TEllERS & MEMORY MAKERS GREAT HOUSES GARDENS VISITS ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENT LIVING HISTORY LIBRARIES HISTORIC SHIPS CULTURE LITERARY GALLERIES VIKINGS GRAVEYARDS BREWERIES DISTILLERIES ART AQUARIUMS AND ZOOS ROUND TOWERS HERITAGE BUILDINGSurveyS - ThE STORY TEllERS of & ME MMembersORY MAKERS GREAT HOUSES GARDENS VISITS ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENT LIVING HISTORY CULTURE LITERARY GALLERIES VIKINGS GRAVEYARDS BREWERIES DISTILLERIES ART A2019QUARIUMS AND Performance ZOOS ROUND TOWERS HERITAGE BUILDIN GS - ThE STORY TEllERS & MEMORY MAKERS GREAT HOUSES GARDENS VISITS ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENT LIVING HISTORY CULTURE LITERARY GALLERIES VIKINReportGS GRAVEYARDS BREWERIES DISTILLERIES ART AQUARIUMS AND ZOOS ROUND TOWERS HERITAGE BUILDINGS - ThE STORY TEllERS & MEMORY MAKERS GREAT HOUSES GARDENS VISITS ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENT LIVING HISTORY CULTURE LITERARY GALLERIES VIKINGS GRAVEYARDS BREWERIES DISTILLERIES ART AQUARIUMS AND ZOOS ROUND TOWERS HERITAGE BUILDINGS - ThE STORY TEllERS & MEMORY MAKERS GREAT HOUSES GARDENS VISITS ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENT LIVING HISTORY CULTURE LITERARY GALLERIES VIKINGS GRAVEYARDS BREWERIES DISTILLERIES ART AQUARIUMS AND ZOOS ROUND TOWERS HERITAGE BUILDINGS - ThE STORY TEllERS & MEMORY MAKERS GREAT HOUSES GARDENS VISITS ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENT LIVING HISTORY CULTURE LITERARY GALLERIES VIKINGS GRAVEYARDS BREWERIES DISTILLERIES ART AQUARIUMS AND ZOOS ROUND TOWERS HERITAGE BUILDINGS - ThE STORY TEllERS & MEMORY MAKERS GREAT HOUSES GARDENS VISITS ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENT LIVING HISTORY CULTURE LITERARY GALLERIES VIKINGS GRAVEYARDS BREWERIES DISTILLERIES ART AQUARIUMS AND ZOOS ROUND TOWERS HERITAGE BUILDINGS - ThE STORY TEllERS & MEMORY MAKERS GREAT HOUSES GARDENS VISITS ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENT LIVING HISTORY CULTURE LITERARY GALLERIES VIKINGS GRAVEYARDS BREWERIES DISTILLERIES ART AQUARIUMS AND ZOOS ROUND TOWERS HERITAGE BUILDINGS - ThE STORY TEllERS & MEMORY MAKERS GREAT HOUSES GARDENS VISITS ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENT LIVING HISTORY CULTURE LITERARY GALLERIES VIKINGS GRAVEYARDS BREWERIES DISTILLERIES ART AQUARIUMS AND ZOOS ROUND TOWERS HERITAGE BUILDINGS - ThE STORY TEllERS & MEMORY MAKERS GREAT HOUSES GARDENS VISITS ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENT LIVING HISTORY CULTURE LITERARY GALLERIES VIKINGS GRAVEYARDS BREWERIES DISTILLERIES ART AQUARIUMS AND ZOOS ROUND TOWERS HERITAGE BUILDINGS - ThE STORY TEllERS & MEMORY MAKERS GREAT HOUSES GARDENS VISITS ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENT LIVING HISTORY CULTURE LITERARY GALLERIES VIKINGS GRAVEYARDS BREWERIES DISTILLERIES ART AQUARIUMS AND ZOOS ROUND Representing TOWERS HERITA GE BUILDINGS - ThE STORY TEllERS & MEMORY MAKERS GREAT HOUSES GARDENS VISITS ATTRACTIONSthe CHURIrishC VisitorHES MONASTIC SITE PARKS & ENTERTAINMENT LIVING HISTORY CULTURE LITERARY GALLERIES VIKINGS GRAVEYARDSExperience BREWERIES & DISTILLERIES ART AQUARIUMS AND ZOOS ROUND TOWERS HERITAGE BUILDINGS - ThE STORY TEllERS & MEMORY MAKERS GREAT HOUSES GARDENS VISITS ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENTAttractions LIVING HISTOR Y CULTURE LITERARY GALLERIES VIKINGS GRAVEYARDS BREWERIES DISTILLERIES ART AQUARIUMS AND ZOOSSector ROUND TOWERS HERITAGE BUILDINGS - ThE STORY TEllERS & MEMORY MAKERS GREAT HOUSES GARDENS VISITS ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENT LIVING HISTORY CULTURE LITERARY GALLERIES VIKINGS GRAVEYARDS BREWERIES DISTILLERIES ART AQUARIUMS AND ZOOS ROUND TOWERS HERITAGE BUILDINGS - ThE STORY TEllERS & MEMORY MAKERS GREAT HOUSES GARDENS VISITS ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENT LIVING HISTORY CULTURE LITERARY GALLERIES VIKINGS GRAVEYARDS BREWERIES ROUND TOWERS HERITAGE BUILDINGS - ThE STORY TEllERS & ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENT STORY TEllERS & MEMORY MAKERS GREAT HOUSESAVEA report cover,GARDENS may 2019/20.indd VISITS 2 ATTRACTIONS CHURCHES MONASTIC SITE PARKS & ENTERTAINMENT LIVING HISTORY23/06/2020 19:20:49 CULTURE LITERARY GALLERIES VIKINGS GRAVEYARDS BREWERIES DISTILLERIES ART AQUARIUMS AND ZOOS ROUND TOWERS SURVEY OF MEMBERSHIP BUSINESS IN 2019 - Report - Prepared for June, 2020 Copyright and Related Rights Acts 2000-2019; Freedom of Information Acts 1997 and 2003 © Copyright 2020, CHL Consulting Company Ltd. This document is copyright under the Copyright and Related Rights Acts, 2000-2019. The information and documentation contained herein is of a confidential nature and is supplied to the Association of Visitor Experiences & Attractions for its exclusive use only. AVEA - Survey of Membership Business in 2019 - Report - June, 2020 CONTENTS Page No. Chairman’s Foreword ................................................................................................... i 1. SURVEY INTRODUCTION AND EXECUTIVE SUMMARY ........................................... 1 1.1 Background to the Survey ...................................................................................................................... 1 1.2 Importance of AVEA and the Visitor Attraction Sector ............................................................... 2 1.3 Executive Summary .................................................................................................................................... 3 2. SURVEY RESPONDENTS ............................................................................................ 10 2.1 Type of Organisation ..............................................................................................................................10 2.2 Location ........................................................................................................................................................12 3. VISITOR PROFILES ..................................................................................................... 13 3.1 Number of Visitors Handled in 2019 ................................................................................................13 3.2 Origin of Visitors .......................................................................................................................................15 3.3 Visitor Ticket Categories ........................................................................................................................19 3.4 Methods of Counting Visitors .............................................................................................................22 3.5 Seasonality ..................................................................................................................................................23 4. FINANCIAL MATTERS ............................................................................................... 24 4.1 Revenue........................................................................................................................................................24 4.2 Prices and Yields .......................................................................................................................................28 4.3 Operating Costs ........................................................................................................................................29 4.4 Pricing and Bookings ..............................................................................................................................31 5. STAFF ......................................................................................................................... 32 5.1 Staff Employed ..........................................................................................................................................32 5.2 Staff Recruitment Issues ........................................................................................................................33 5.3 Use of External Contractors/Concessionaires ................................................................................34 5.4 Measurement of Quality and Customer Satisfaction .................................................................35 5.5 Systems ........................................................................................................................................................36 6. LOOKING AHEAD ...................................................................................................... 38 7. APPENDICES .............................................................................................................. 40 Appendix 1: List of Members 2019 .........................................................................................................40 Appendix 2: Survey Questionnaire..........................................................................................................42 AVEA - Survey of Membership Business in 2019 - Report - June, 2020 CHAIRMAN’S FOREWORD Never has the mantra ‘information is power’ been as relevant as at this critical juncture for the Visitor Experience and Attractions (VEA) sector, given the dire consequences of the impact of COVID-19. As the representative
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