Hamburg News

08/2011

Solid growth in exports Submarine voyage Safer driving The greatest flat to be shared ‘s exports continue to A fascinating trip through the ma- Car class made from compound Hamburg Marketing GmbH has grow steadily, with aerospace ritime world of oceans forms the plastics is safer, lighter and more launched its first social media products accounting for nearly highlight of the German pavilion robust, KRD Sicherheitstechnik project to attract young talents to half of all goods. (p. 2) at Korea‘s Expo 2012. (p. 2) proves with its range. (p. 3) the Elbe metropolis. (p. 4) Newsflash Hamburg confirmed as ‘s economic champion First world heritage: Elbe metropolis wins Germany‘s most comprehensive business ranking Hamburg‘s wadden sea has been recognised by Hamburg is the undisputed UNESCO as the city‘s first champion. No other German world heritage, making the state can compete with the ci- European Green Capital a ty-state in regard to economic member of the precious growth and power. The city‘s list of locations. With its ap- leading position was recently pointment, the 137 square confirmed by the latest joint kilometres large area in ranking of the German busi- the estuary of the Elbe ri- ness magazine Wirtschaftswo- ver around the islands of che, the Initiative New Social Neuwerk, Schaarhörn and Nigehörn complements the Market Economy (INSM) and 11,400 square kilometres IW Consult Bavaria. In their large, transnational wadden survey, Hamburg topped the sea world heritage site, with listing with 112.7 points ahead further protected areas in of Bavaria (111.5 points) and Lower Saxony, Schleswig- Brandenburg (109.3 points). Hostein, and the Nether- The three bottom positions lands. The Danish wadden are occupied by Sachsen- indicators depicting chances grew by 18 per cent in the first sea national park, formed in Anhalt (91.3 points), Bremen in the economic development, quarter of 2011. October 2010, also strives (90.1 points) and Saarland f. i. in the in- or decrease of Also contributing to the suc- to be recognised as a world (89.6 points). unemployment rates. cess are the city‘s industries heritage of nature. Located Annually conducted since The overall winner Hamburg with a high added value, i. e. 105 km west of city hall, the wadden sea has been part 2003, the survey is Germany‘s is characterised by a “high aviation, marketing, and the of Hamburg since 1299. most comprehensive one, economic level and a fast media. They not only account The lighthouse built 1300 to comprising 96 criteria. The growth“, thus the study. As an for Hamburg‘s unparalleled 1310 on the island of Neu- economic performance and international hub of trade and GDP of 24,137 euro per capita werk is not only Hamburg‘s potential is reflected by 49 cri- commerce, the Elbe metropo- in 2010, but also for Hamburg‘s oldest building, but also the teria, including inter alia the lis especially benefits from the high percentage of highly qua- oldest profane one along unemployment quota and the recovery of the global econo- lified staff also unique in Ger- the coast. productivity. The states‘ dyna- my. Container handling of the many. www.unesco.com mism becomes apparent by 47 port of Hamburg, for instance, www.wiwo.de

Hamburg is Germany‘s most favourite location for naturalisation 58 naturalisation pilots help foreigners to become Germans – Hamburg Welcome Center as first point of contact “Hamburg. My port. Germany. Meanwhile, the campaign bears providing advice to the potential Center is Hamburg‘s first point of My home.“ With these words, fruit: with 5,300 foreigners, i. e. new Germans and helping them contact for all new citizens. Loca- the female boxer Susianna Keti- 40 per cent, Hamburg boasts to pass the language test and to ted on the premises of the Ham- kian and the soccer player Fuss- the country‘s highest naturali- prepare all documents required burg Chamber of Commerce, it ballprofi Piotr Trochowski have sation quota. for approval. In addition, five offers competent consultancy been promoting naturalisation The foreigners are supported in new civil servants were hired by for free in all matters when ma- to Hamburg‘s migrants by po- the administrative proceedings Hamburg‘s naturalisation autho- king Hamburg a new home. sters and flyers since 2010. by 58 “naturalisation pilots“ rities. The Hamburg Welcome www.welcome.hamburg.de Hamburg News 08/2011 Page 2

Hamburg‘s exports enjoy a solid two-digit growth Shortcuts Aviation industry accounts for nearly half of all export goods TÜV Nord expands Goods and products from the future: aviation. Aerospace rates are also reported by The technical monitoring orga- Hamburg are in high demand export goods account for 17.3 Hamburg‘s 30 manufacturers nisation TÜV Nord invests ten worldwide, with exports ex- billion euro, and thus nearly of high-end medicine tech- million euro into its Hamburg pected to rise by 9.5 per cent half of all Hamburg exports nology, including inter alia branch. Next to a new office p. a. over the next five years. that increased by 10.5 per cent Weinmann GmbH & Co. and block cum monitoring station, a parking garage will be built and This positive outlook is the re- to 35.5 billion euro last year. eppendorf AG. Due to the key the TÜV academy being exten- sult of a study conducted by And with numerous large or- impact of aviation, Hamburg‘s ded. In the frame of expansion, the Hamburg Institute of Inter- ders in the books, including most important export mar- also 100 new staff will be hired. national Economics (HWWI)by AirAsia record order of 200 kets are France, China, and TÜV Nord employs 14,000 staff order of Germany‘s largest sa- Airbus A320neo jets that are the United Arab Emirates. Not worldwide. vings institute, Hamburgische assembled in Hamburg, the considering this booming in- www.tuev-nord.de Sparkasse (Haspa). industry is steadily continuing dustry, the Netherlands lead Hamburg‘s exports account for its growth course. the field of Hamburg‘s top ex- Rantzau starts offensive 40 per cent of the Elbe metro- Food, machinery, and mineral port destinations with 9.1 per Hamburg-based DAL shipping polis‘ economic performance, oil products account for ten cent, followed by the United line invests 100 million euro and are more vital to the city per cent of exports each. Also Kingdom (8.3 per cent), France into three new chemicals tan- state‘s economic performance high in demand are fertilizers (7.0 per cent), Poland (6.2 per kers and the acquisition of the than on the national average. made in Hamburg with local cent), China (6.2 per cent) and two shipping lines Essberger The city‘s exports are domi- manufacturer Helm AG lea- the United States of America and United Africa Feeder Line. The take-over package will also nated by an industry regarded ding the global market. (4.4 per cent). furnish the Rantzau brothers Strongly increasing growth www.hwwi.de as one of the technologies of with a forwarding agency and a container terminal on the Co- moros islands with 400 staff. A virtual submarine dive through the world‘s largest eco system DAL‘s global workforce is 1,700. Hamburg Messe presents highlight of the German pavilion of EXPO 2012 in Yeosu 250 staff work in Hamburg. www.rantzau.de, www.dal.biz The Federal Ministry of Econo- vities.” The German Pavilion manganese nodule from the mics has entrusted Hamburg will thus be divided into three sea beds of the central Pacific Gamin acquires Navigon Messe & Congress (HMC) with theme worlds labelled “coast”, showcased in the treasury. The Hamburg speccalist for the organisation of the German “living spaces” (ocean eco sy- Germany provides nine million car navigation applications for Pavilion at EXPO 2012 in Yeo- stems) and “treasury” (resour- euro for the design and instal- iPhones and androids, Navigon su/South Korea. After EXPO ces). Highlight of the pavilion lation of the German pavillon, AG, has been acquired by the 2008 Zaragoza and EXPO 2010 will be a virtual time travel and up to five million euro for US manufacturer Garmin to Shanghai, HMC has been cho- tour in a futuristic research ve- its operation. The EXPO parti- strengthen its position on Ger- man speaking markets. Last sen the third time in succes- hicle into the the underwater cipation is organised by HMC‘s year, Navigon generated sales sion for the task. economy of 2050, dominated international department, of 166 million euro. Taking place 12 May - 12 Oc- by oil platforms, carbon dio- which organises a dozen of in- www.navigon.com tober 2012, EXPO‘s central xide pumping stations, and ternational trade fair participa- theme is “The Living Ocean deep-sea mining. The poten- tions for hundreds of German AviationPower hires staff and the Coast – Resources, tials of deep-sea mining are companies each year. The aviation recruitment speci- diversity and sustainable acti- also shown by a 500 g heavy www.hamburg-messe.de alist AviationPower transferred headquarters to Hamburg and plans to hire 200 new staff until Engineers‘ dreams: Airbus presents the aircraft of 2050 the end of the year. The per- sonnel provider is looking for Inspired by nature, the concept planes allow a unique flight experience aviation mechanics and aero- How will aircraft cabins look like low passengers amazing pano- zone with a fully stocked bar space engineers, in particular. The company plans to increase in 40 years? A year after Airbus ramic views of the sky and earth and holographic games invi- sales to 400 million euro until outlined its idea of a futuristic, while in flight. Passengers with ting to play a game of golf. 2025 and have a tenfold increa- eco-friendly and much faster vertigo, however, will be able to Seats will be able to change in se of staff to 10,000 until 2025. aircraft, Airbus engineers now shut out the far reaching views size and shape to fit each pas- www.aviationpower.de presented the cabin of their and turn their seats into holo- senger. Finding them will be nature-inspired concept plane. graphic pods, rendering their made easy by hand-print scan- Otto recruits personnel The Hamburg aircraft manu- sitting area opaque. ners that display images of the The Hamburg mail order giant facturer showcased the aircraft In place of the traditional class seating layout. Otto Group is hiring 250 new of the future in the Greenwich seating, the cabin will be divi- The visions for the cabin of the employees for its Hamburg observatory to an audience that ded into zones tailored to the future are a Hamburg brain- headquarters to push online was overwhelmed. needs of the passengers – a child, developed by engineers sales of the new shopping Based on a lightweight bionic family zone, a smart tech zone of the Airbus site at Finkenwer- platform www.quelle.de and structure, made to mirror the ef- to work with colleagues or read der. Within the group, Hamburg international expansion. Highly wanted are experts in eCom- ficiencies of bird flight, Airbus‘ bedtime stories to children, a acts as Airbus‘ Centre of Com- merce, IT, SAP, controllers and vision of flight in 2050 revolves vitalisation zone with mood petence Cabin, employing an senior executives. around a jet with a transparent lighting, acupressure and aro- international staff of eighty. www.ottogroup.de cabin membrane that would al- ma therapy, and an interactive www.airbus.com Hamburg News 08/2011 Page 3

Shortcuts Zero-emissions mobility in the hydrogen metropolis Hamburg

Games co-operation Hydrogen is one of the most fenCity. A second filling stati- sine powered auxiliary power Hamburg-based online games promising fuels for a sustai- on is already being operated unit (APU) in the rear, which platform Bigpoint and Rus- nable energy supply. This has by Hamburger Hochbahn in supplies energy to onboard sian games specialist Mail.ru long been recognised by Ham- Hummelsbüttel. In addition, systems while the aircraft is have agreed upon a long-term burg, today a leading centre of several companies are testing on ground. As part of the aero- co-operation. Both companies the renewable energy indus- Mercedes fuel cell vehicles in nautical research programme will now offer games of the tries.This summer, the latest their fleet. First vehicles with ‚LuFo IV‘, also a fuel-cell po- respective partner on their generation of hydrogen buses hydrogen propulsions are also wered electric nose wheel is te- games platform. www.bigpoint.com, www.mail.ru will start operations, with all operating on water, including sted in Hamburg that is strong buses running in the city con- Alstertouristisk GmbH‘s excur- enough to taxi a 47 tonnes hea- verted into zero emission vehi- sion boat “Alsterwasser“. vy Airbus A320 on the apron Loved by large players Hamburg is a hot location for cles by 2020. In addition, the Sustainable mobility is also a without the use of the main large companies: out of the fleet of buses will be expanded hot topic in the air. The Ham- engines. 400 litres of kerosene country‘s 500 largest compa- by one-third. Europe‘s largest burg aircraft manufacturer could be thus be saved per air- nies, 32 are at home in Ham- hydrogen filling station is thus Airbus is currently developing craft and day. burg, including, inter alia, currently being erected at Ha- a fuel cell to replace the kero- www.h2hamburg.de Edeka, Shell, and Otto Group. According the business con- sultancy Accenture, their joint Hamburg is a popular destination for ship baptisms sales amounted to 210 million euro in 2010. Celebrity Silhouette baptised on 21 July – grand world premiere to follow in 2012 www.accenture.com It was the second ship bap- voyage of MS customer in Hamburg, also MS tism of the year, and another as the first new building of a Queen Elizabeth moored at the Offshore wind farms great confirmation of Solstice class ship commenced Hamburg Cruise Center at Ha- By 2020, German offshore Hamburg‘s growing impor- in Hamburg. fenCity. wind farms are to produce ten tance as an international de- The Elbe metropolis is also the In 2013, Hamburg will be the ve- gigawatt of green energy. Most stination of the cruise indus- first destination outside the US nue of a spectacular world pre- of the turbines needed will be try. On 21 July, MS Celebrity and UK chosen by the US ship- miere. During the port‘s 823rd manufactured by Hamburg-ba- sed REPower. To reduce the as- Silhouette was baptised in the ping line for a baptism. The anniversary, AIDA Cruises will sembly time of the wind farm port, with many celebrities one-week long maiden voyage baptise its ninth vessel AIDA- elements on sea, weighing up watching the event aboard of MS Celebrity Silhouette took mar in a breath-taking parade to 22 tonnes, some 50 million and on land. The US shipping off from Hamburg to two of ships, including also the si- euro will be invested into an line thereby days after the baptism. ster ships AIDAluna, AIDAblu eight hectares multi-purpose reinforced its Hamburg com- Cunard also strenghtened its und AIDA sol. port at Brunsbüttel. mitment, which dates back to presence in Hamburg. After www.hamburgcruisecenter.eu www.hafen-hamburg.de spring 2010 when the maiden MS Queen Mary 2, a regular www.celebritycruises.de

Seatrade: green topics Sustainable shipping is a ma- jor theme in shipping, and also Hamburg Metropolitan Area key topic of the Seatrade Euro- pe 2011 – Cruise & Riverside UN experts test innovative windshields from polycarbonate Convention, taking place 27-29 September at the Hamburg They are impact resistant and, ral Motor Transport Authority ves of the world automotive fairgrounds. On the first day unlike silicate glass, nearly un- last autumn. Its installation, association, the glass indust- of the fair, also the conference breakable: car windows made however, has so far been li- ry, leading plastics manufac- “European Rules“ will deal from polycarbonate. They are mited to the side windows of turers, and global automo- with green issues in cruising. manufactured by a specialist cars, where they have already tive manufacturers such as www.seatrade-europe.com at home in the Hamburg Me- been been mounted in VIP li- Daimler, Opel, and Renault. tropolitan Area: KRD Sicher- mousines and government In addition, the materials tes- Free nights at art hotel heitstechnik from Geesthacht. cars. ting office in Munich currently At Hamburg‘s trendy neigh- Already since the early 1980s, examines the wear during dif- bourhood Schanze, artists can KRD has been equipping Ger- Security in view ferent weather conditions, the stay for free a couple of nights man police cars with its paten- At the time being, the use durability in accidents, and at the “Openroom Artistho- ted Kasiglas mar-protect car of KRD‘s plastic window as the impact of wipers or wash tel“. Comprising five truly windows. Meanwhile, KRD‘s windshield is limited to Ger- streets on the window. Final individual cabins on 40 sqm, the unique accommodation at robust car windows made man police car. To achieve a results are expected by 2013. Bartelsstraße 65 is the brain- from polycarbonate have also general certification for wind- Once approved by German au- child of the Hamburg concept been mounted in the vehicles shield installations, an inter- thorities, the new windshields artist Jan Holtmann and the of fire brigades, high speed national committee of experts will open up entirely new per- stage designer Urs Ulbrich. ICE trains, forestry vehicles, has been entrusted by the spectives: lightweight and fle- The Hamburg Ministry of Cul- and sport cars. United Nations (UN) with the xible, the polycarbonate car ture supports the live-in art in- As the world‘s first car window reform of the licensing regula- window allows unlimited new stallation with 21,000 euro. from composite plastics, the tions (ECE43) for car windows options of design. www.openroom-artisthotel.com Kasiglas compound SCS-V44 and windshields. The group of www.krd-sicherheitstechnik. has been certified by the Fede- experts includes representati- com Hamburg News 08/2011 Page 4

#hh–wg – the “Hamburg WG“, a unique flat share Hamburg Marketing GmbH‘s social media project offers young talents a place to stay and career options “20.000 qkm, 4.300.000 flat asingly, companies complain mates – welcome to the pos- about missing young, qualified sible most wonderful flat sha- talents. The project #hh_wg ring community“. With these heightens the awareness of the words, Hamburg Marketing Hamburg Metropolitan Area, GmbH is promoting its first so- arouses an interest among cial media project throughout young people to move their Germany: #hh_wg, the Ham- centre of life there, and thus burg flat sharing community. facilitate the recruitement pro- The campaign will provide for cess of local companies. young talents a shared flat for The Internet is the main com- one year, introduce them to the munication channel. The web- local networks, forward invi- site www.hh-wg.de and its in- tations and tickets for events, tegrated social media channels and, if interested, an attractive reaches exactly the desired employment with one of the young target group. Also young partner companies OTTO, the Easter sounds newcomers will find the online banking house Sparda, or the candidates being granted a in Hamburg by posting details platform helpful, as it provides local station Radio Hamburg. place in the shared flat. One in the respective social media them with insider tips by locals, The project is being implemen- place will be awarded through channels. and helps them to feel at home ted by Revolutions Advertising a wild card that can be used for in the Elbe metropolis. The site GmbH. a highly creative and individual New faces for firms also serves as a guide for for- application. During the # hh_wg The project was initiated by the eign talents. Social web campaign year, the room mates will act as HMG against the background www.hh-wg.de, Application is only possible official Hamburg ambassadors of demographic change that www.facebook.com/Hamburg- through #hh_wg‘s social me- and keep the online communi- can already be felt in the Ham- WG, www.twitter.com/hh_wg dia channels, with the top four ty informed about their new life burg Metropolitan Area. Incre- www.youtube.com/hhwgTV

Hamburg celebrates its industrial heritage News Bits The “Days of Industrial Waterfront Heritage“ will feature 80 sites and 300 events The young Hamburg director Max Hamburg‘s industrial heri- other harbour elements, lin- Initiated by the work group cul- Zähle was honoured in Beverly tage on the waterfront will ked together by the region‘s ture of the Hamburg Metropo- Hills with the bronze student os- be the start of the metropoli- leitmotiv: the Elbe river and its litan Area, the “Days of Indus- car. The graduate of the Hamburg tan region‘s first joint cultural many affluents and branches, trial Waterfront Heritage“ are Media School was recognised for event. From 19-21 August, the cutting through the Hamburg a landmark event of the Ham- his short film “Raju“. “Days of Industrial Waterfront Metropolitan Area from East burg Ministry of Culture and www.maxzaehle.net Heritage“ will invite to disco- to West. Media. They are organised by www.hamburgmediaschool.de ver and explore some 80 sites Technology making use of the the Foundation of Historic Mu- at 300 events during the three ample water supplies thus seums Hamburg and funded Hamburg is the country‘s most days. They all will showcase forms the second focus of the by 96,000 euro by the Hamburg popular university location. No how deeply the development exhibits showcased: water Metropolitan Area. The project other German state boasts more and growth of the Hamburg mills and hydroelectric power is further supported by savings freshmen from other regions in Metropolitan Area was coined plants along with irrigation institutes of the Hamburg Me- comparisons to locals leaving. by industrial premises rooted and drainage systems. The tropolitan Area, Lower Saxony, The plus in the comparison, thus in the maritime industry. Ex- heritage sites are linked to- and Schleswig-Holstein, and the Federal Office of Statistcis, hibits opening their doors to gether by the “Industrial Heri- Lower Saxony‘s Ministry of amounts to 4,300 first semester the public thus comprise lar- tage Routes“, i. e. cycle paths, Science and Culture. students. ge and small ships, quays, shipping and ferry lines, train www.tagederindustriekultur- www.destatis.de canals, locks, bridges, and tracks and roads. hamburg.de

Imprint Published by In co-operation with Editor Free and Hanseatic City of Hamburg Flughafen Hamburg GmbH, HWF Hamburg Business Ministry of Economy, Transport and hamburg.de GmbH & Co. KG, Development Corporation Innovation HafenCity Hamburg GmbH, Hafen Andreas Köpke Hamburg Marketing e.V., Hamburg Habichtstraße 41 Hamburg Marketing GmbH Messe und Congress GmbH, 22305 Hamburg Hamburg Tourist Board Tel.: +49 40 / 22 70 19-23 HWF Hamburg Business Text [email protected] Development Corporation Pressebüro Hilke Maunder