Hamburg News 08/2011 Solid growth in exports Submarine voyage Safer driving The greatest flat to be shared Hamburg‘s exports continue to A fascinating trip through the ma- Car class made from compound Hamburg Marketing GmbH has grow steadily, with aerospace ritime world of oceans forms the plastics is safer, lighter and more launched its first social media products accounting for nearly highlight of the German pavilion robust, KRD Sicherheitstechnik project to attract young talents to half of all goods. (p. 2) at Korea‘s Expo 2012. (p. 2) proves with its range. (p. 3) the Elbe metropolis. (p. 4) Newsflash Hamburg confirmed as Germany‘s economic champion First world heritage: Elbe metropolis wins Germany‘s most comprehensive business ranking Hamburg‘s wadden sea has been recognised by Hamburg is the undisputed UNESCO as the city‘s first champion. No other German world heritage, making the state can compete with the ci- European Green Capital a ty-state in regard to economic member of the precious growth and power. The city‘s list of locations. With its ap- leading position was recently pointment, the 137 square confirmed by the latest joint kilometres large area in ranking of the German busi- the estuary of the Elbe ri- ness magazine Wirtschaftswo- ver around the islands of che, the Initiative New Social Neuwerk, Schaarhörn and Nigehörn complements the Market Economy (INSM) and 11,400 square kilometres IW Consult Bavaria. In their large, transnational wadden survey, Hamburg topped the sea world heritage site, with listing with 112.7 points ahead further protected areas in of Bavaria (111.5 points) and Lower Saxony, Schleswig- Brandenburg (109.3 points). Hostein, and the Nether- The three bottom positions lands. The Danish wadden are occupied by Sachsen- indicators depicting chances grew by 18 per cent in the first sea national park, formed in Anhalt (91.3 points), Bremen in the economic development, quarter of 2011. October 2010, also strives (90.1 points) and Saarland f. i. in the in- or decrease of Also contributing to the suc- to be recognised as a world (89.6 points). unemployment rates. cess are the city‘s industries heritage of nature. Located Annually conducted since The overall winner Hamburg with a high added value, i. e. 105 km west of city hall, the wadden sea has been part 2003, the survey is Germany‘s is characterised by a “high aviation, marketing, and the of Hamburg since 1299. most comprehensive one, economic level and a fast media. They not only account The lighthouse built 1300 to comprising 96 criteria. The growth“, thus the study. As an for Hamburg‘s unparalleled 1310 on the island of Neu- economic performance and international hub of trade and GDP of 24,137 euro per capita werk is not only Hamburg‘s potential is reflected by 49 cri- commerce, the Elbe metropo- in 2010, but also for Hamburg‘s oldest building, but also the teria, including inter alia the lis especially benefits from the high percentage of highly qua- oldest profane one along unemployment quota and the recovery of the global econo- lified staff also unique in Ger- the coast. productivity. The states‘ dyna- my. Container handling of the many. www.unesco.com mism becomes apparent by 47 port of Hamburg, for instance, www.wiwo.de Hamburg is Germany‘s most favourite location for naturalisation 58 naturalisation pilots help foreigners to become Germans – Hamburg Welcome Center as first point of contact “Hamburg. My port. Germany. Meanwhile, the campaign bears providing advice to the potential Center is Hamburg‘s first point of My home.“ With these words, fruit: with 5,300 foreigners, i. e. new Germans and helping them contact for all new citizens. Loca- the female boxer Susianna Keti- 40 per cent, Hamburg boasts to pass the language test and to ted on the premises of the Ham- kian and the soccer player Fuss- the country‘s highest naturali- prepare all documents required burg Chamber of Commerce, it ballprofi Piotr Trochowski have sation quota. for approval. In addition, five offers competent consultancy been promoting naturalisation The foreigners are supported in new civil servants were hired by for free in all matters when ma- to Hamburg‘s migrants by po- the administrative proceedings Hamburg‘s naturalisation autho- king Hamburg a new home. sters and flyers since 2010. by 58 “naturalisation pilots“ rities. The Hamburg Welcome www.welcome.hamburg.de Hamburg News 08/2011 Page 2 Hamburg‘s exports enjoy a solid two-digit growth Shortcuts Aviation industry accounts for nearly half of all export goods TÜV Nord expands Goods and products from the future: aviation. Aerospace rates are also reported by The technical monitoring orga- Hamburg are in high demand export goods account for 17.3 Hamburg‘s 30 manufacturers nisation TÜV Nord invests ten worldwide, with exports ex- billion euro, and thus nearly of high-end medicine tech- million euro into its Hamburg pected to rise by 9.5 per cent half of all Hamburg exports nology, including inter alia branch. Next to a new office p. a. over the next five years. that increased by 10.5 per cent Weinmann GmbH & Co. and block cum monitoring station, a parking garage will be built and This positive outlook is the re- to 35.5 billion euro last year. eppendorf AG. Due to the key the TÜV academy being exten- sult of a study conducted by And with numerous large or- impact of aviation, Hamburg‘s ded. In the frame of expansion, the Hamburg Institute of Inter- ders in the books, including most important export mar- also 100 new staff will be hired. national Economics (HWWI)by AirAsia record order of 200 kets are France, China, and TÜV Nord employs 14,000 staff order of Germany‘s largest sa- Airbus A320neo jets that are the United Arab Emirates. Not worldwide. vings institute, Hamburgische assembled in Hamburg, the considering this booming in- www.tuev-nord.de Sparkasse (Haspa). industry is steadily continuing dustry, the Netherlands lead Hamburg‘s exports account for its growth course. the field of Hamburg‘s top ex- Rantzau starts offensive 40 per cent of the Elbe metro- Food, machinery, and mineral port destinations with 9.1 per Hamburg-based DAL shipping polis‘ economic performance, oil products account for ten cent, followed by the United line invests 100 million euro and are more vital to the city per cent of exports each. Also Kingdom (8.3 per cent), France into three new chemicals tan- state‘s economic performance high in demand are fertilizers (7.0 per cent), Poland (6.2 per kers and the acquisition of the than on the national average. made in Hamburg with local cent), China (6.2 per cent) and two shipping lines Essberger The city‘s exports are domi- manufacturer Helm AG lea- the United States of America and United Africa Feeder Line. The take-over package will also nated by an industry regarded ding the global market. (4.4 per cent). furnish the Rantzau brothers Strongly increasing growth www.hwwi.de as one of the technologies of with a forwarding agency and a container terminal on the Co- moros islands with 400 staff. A virtual submarine dive through the world‘s largest eco system DAL‘s global workforce is 1,700. Hamburg Messe presents highlight of the German pavilion of EXPO 2012 in Yeosu 250 staff work in Hamburg. www.rantzau.de, www.dal.biz The Federal Ministry of Econo- vities.” The German Pavilion manganese nodule from the mics has entrusted Hamburg will thus be divided into three sea beds of the central Pacific Gamin acquires Navigon Messe & Congress (HMC) with theme worlds labelled “coast”, showcased in the treasury. The Hamburg speccalist for the organisation of the German “living spaces” (ocean eco sy- Germany provides nine million car navigation applications for Pavilion at EXPO 2012 in Yeo- stems) and “treasury” (resour- euro for the design and instal- iPhones and androids, Navigon su/South Korea. After EXPO ces). Highlight of the pavilion lation of the German pavillon, AG, has been acquired by the 2008 Zaragoza and EXPO 2010 will be a virtual time travel and up to five million euro for US manufacturer Garmin to Shanghai, HMC has been cho- tour in a futuristic research ve- its operation. The EXPO parti- strengthen its position on Ger- man speaking markets. Last sen the third time in succes- hicle into the the underwater cipation is organised by HMC‘s year, Navigon generated sales sion for the task. economy of 2050, dominated international department, of 166 million euro. Taking place 12 May - 12 Oc- by oil platforms, carbon dio- which organises a dozen of in- www.navigon.com tober 2012, EXPO‘s central xide pumping stations, and ternational trade fair participa- theme is “The Living Ocean deep-sea mining. The poten- tions for hundreds of German AviationPower hires staff and the Coast – Resources, tials of deep-sea mining are companies each year. The aviation recruitment speci- diversity and sustainable acti- also shown by a 500 g heavy www.hamburg-messe.de alist AviationPower transferred headquarters to Hamburg and plans to hire 200 new staff until Engineers‘ dreams: Airbus presents the aircraft of 2050 the end of the year. The per- sonnel provider is looking for Inspired by nature, the concept planes allow a unique flight experience aviation mechanics and aero- How will aircraft cabins look like low passengers amazing pano- zone with a fully stocked bar space engineers, in particular. The company plans to increase in 40 years? A year after Airbus ramic views of the sky and earth and holographic games invi- sales to 400 million euro until outlined its idea of a futuristic, while in flight.