Annual Review 2018/19 We believe in working collaboratively to create, develop and promote a better and more prosperous City Centre.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 2 Contents

04 Team & Board 06 Introduction 07 Promoting 20 Enhancing 26 Protecting 30 Engaging 35 Accounts 37 Get in touch

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 3 A committed team working hard for you.

Team & Board

The Team Directors Lin Cherrington, Cassandra Ritchie Barry Blamire, The John Lewis Partnership Creative Cookware (Resigned 06/09/2018) Finance & BID Liaison Executive Craig Thomson, Boots Plc Louise Maclean, Emily Johnston Signature Pubs (Appointed 25/09/2018) Senior Manager: Marketing and David Johnston, Louise Masson, Harvey Nichols Communications Montepliers (Resigned 06/08/2019) Martin Clarke, The Edinburgh Woollen Mill Gillian James David Lindgren, Secretary Marketing and Communications Executive David Stewart, Rochelle Burgess, Edinburgh St James & Grant Roberts Aberdeen Standard Investments Operations / Farmers’ Market Manager Denzil Skinner, Chair Grant Stewart Derek Brownlee, Royal Bank of Scotland Essential Clean Team Senior Manager: Projects Austen Ward Jenny McPartlin, Marks and Spencers Ben Redeer Mark Farvis Digital Media Manager Johan Scheepers, The Kimpton, Dylan Clark (Appointed 25/09/2018) Elliot Gault Paul Maydew James Reilly, Contract Manager MITIE Market Supervisor John Donnelly, Steven Duff Marketing Edinburgh (Resigned 18/04/2019) Roddy Smith Tomasz Grabski Chief Executive & Director Josh Miller, Charlie Miller hairdressing (Clean Team are sub-contracted to Mitie) Shona Davidson Councillor Kate Campbell, Housing and Head of Corporate Services Economy Convener, City of Edinburgh Council (Appointed 25/09/2018)

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 4 Through a varied and innovative range of projects we will endeavour to make our city centre safe, green, vibrant and commercially strong.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 5 Services we deliver ensure that Edinburgh continues to thrive.

Introduction

Welcome to our 2018/19 Annual centre agencies we have supported the Finally, a huge thank you to our hard-working Review, the first year of our third development of FUSE to train and recruit staff and Board who have embraced our staff within the BID area. As you can see, renewed business plan, strategy and focus as term as your Business Improvement our new strategy of delivering more in well as a physical change of office. They have District. It was pleasing to receive partnership is already bearing fruit. been instrumental in delivering another such an overwhelming vote of excellent set of results. confidence from our members in the Driving footfall remains a key priority - with renewal ballot. This past year has partners such as the Edinburgh International Film Festival, Underbelly, Assembly Festival, been about showing the value we the Edinburgh International Book Festival and add to your city centre and how the Unique Events we have delivered successful services we deliver ensure that on-street activity. By promoting Edinburgh Edinburgh continues to thrive. Wows, 101 Objects and the Edinburgh Farmers’ Market we continue to bring people The first phase of our“Sign of a Great Time” into the city centre. marketing campaign, with Hanover Street based Guy and Co, resonated with target Our Clean Team works tirelessly to keep our audiences across Edinburgh and the Lothians city centre clean and with refreshed planters Roddy Smith, CEO delivering excellent results. In partnership and Christmas lights we are working hard to Denzil Skinner, Chair with The Cyrenians we have made progress in enhance the look and feel of our area. The supporting those affected by homelessness appearance of our city centre is changing at a and begging. Through our BID policeman we fast pace and we have represented and have worked proactively with Police Scotland supported our levy payers with consultations to support our levy payers in successfully and developments throughout the year. reducing crime. Together with many city

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 6 ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 7 Retail sales since December have shown positive growth, with an average increase of 1.3%.

Promoting Total spend – £669,206

A thriving city centre is a place people want Essential Edinburgh Events to visit and spend time in. We have invested The two events produced by Essential 66% of the total project budget in promoting Edinburgh created a total economic value the BID area, creating activity and of almost £5.2 million; for every £1 spent engagement to support the BID community. on events during this reporting year we generated over £435 of spend in the Retail sales across the UK have seen a decline city centre. in the past twelve months. While Edinburgh followed this national trend in the early part Edinburgh Farmers’ Market of our reporting year, retail sales since This Saturday staple continues to be a December have shown positive growth significant footfall draw for both locals and in six out of seven months, with an average tourists. The Market celebrated its 19th increase of 1.3%. birthday in August 2019 and it remains the only true, certified farmers’ market in the city. Our stallholders are all local producers who grow, rear, bake, pickle or brew their own products, ensuring traceability and an unrivalled customer experience.

The market pulls in around 350,000 shoppers each year. In addition to being a footfall generator for the city centre, it’s also a completely self-sustaining part of Essential Edinburgh. It adds to your levy investment from its profits and allows us to do even more for our businesses.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 8 We are Essential Edinburgh, looking after your city centre.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 9 “I just wanted to reach out to say amazing job on the Open Air Cinema, it was a great success for Links of London – we had 25% more traffic than last week and 35% more than LY. It most importantly led to an increase in sales, in particular on the collections that were advertised on screen. Thank you for allowing us to be a part of it.” Ian Carmichael, Links of London – Multrees Walk.

Film Fest in the City Social Media Engagement Back for its eighth year, our hugely successful 15,000 ATTENDED outdoor cinema in St Andrew Square Garden WITH OVER 100 BUSINESS PARTICIPATING WITH ADVERTS continues to be a highlight; delivering three ALMOST 250K days of free films in partnership with Unique 64% WHO CAME TO THE FILM FEST ALSO VISITED SHOPS REACH WITH FACEBOOK AND JUST UNDER 16K Events and Edinburgh International Film / RESTAURANTS / BARS IN EDINBURGH (OR WERE PLANNING TO DO SO). ENGAGEMENTS Festival. For the second year running over 100 BID businesses participated with free adverts on the giant outdoor screen. 57% HAD TRAVELLED TO THE CITY 93 TWEETS ESPECIALLY FOR THE FILM FEST – UP 10% ON 2018 WITH 57 CONTRIBUTORS OVER 7 DAYS Over 15,000 attendees enjoyed a superb array of films over the three days – up from 10,500 in 2018; 57% came into Edinburgh especially 86% AUDIENCE FROM EDINBURGH OVER 600K IMPRESSIONS for Film Fest in the City and 64% of attendees & LOTHIANS (57% FROM EDINBURGH) went on to shop, eat or drink in the BID, OVER spending on average almost £63 bringing an 216K REACH economic value for the city centre of over 100% RATED THEIR ENJOYMENT George Street Festival £623,000 – for every £1 spent on Film Fest in OF THE EVENT AS GOOD OR VERY GOOD (74% VERY GOOD RATING) the City we generated over £29 of spend in We worked with Assembly Festival and the the city centre. Edinburgh International Book Festival to 90% SAID THEY WOULD VISIT THE EVENT AGAIN IN 2020 animate George Street. A mixture of festival entertainment and extended on-street space AVERAGE SPEND WAS for our restaurant and bar businesses proved a great success. Hospitality sales increased by 1.8% on 2017 even with unseasonably poor £62.84 weather during August 2018.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 10 REACH 90% EH RESIDENTS 2.8M DIGITAL IMPRESSIONS

INCREASE IN FOLLOWERS 4K+ NEW FOLLOWERS 41% UPLIFT

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 11 PRESS COVERAGE 159 PRESS/RADIO/ SOCIAL 11.2M OTS

ENGAGEMENT 29K+ SOCIAL ENGAGEMENTS 181% UPLIFT 2K+ EXPERIENTIAL ENGAGEMENTS 99% of the consumer panel liked the campaign, 95% felt the campaign was “for people like me” 56% were more likely to visit to the city centre as a result.

Promoting - Marketing Campaign

The new BID centred marketing campaign In this coming year you will see a fully TWITTER launched on 8th October 2018 using bus, wrapped Lothian bus, on street activation @EDFARMERSMARKET tram, train, kiosk, radio, social media and including a reverse grotto this Christmas and INCREASED ON LAST YEAR BY 1.8% TO on street activity to encourage regular city a digital creative campaign that will span the WITH THE TWEETS EARNING centre visits from locals and commuters. full year. To make sure your business makes 11,326 237K A second phase of advertising and activity the most of these opportunities please keep IMPRESSIONS OVER THE YEAR. THIS IS AN ran from the end of May through June. your eyes peeled for all our digital communications. AVERAGE OF 19.8K IMPRESSIONS A MONTH. The two campaign phases reached over 90% of EH residents, drove 2.8 million digital ALL THREE OF OUR TWITTER ACCOUNTS EARNED A COMBINED impressions, over 29,000 social engagements @ESSENTIALEDIN TWITTER TOTAL OF and created an uplift in followers of over 40%. INCREASED ON LAST YEAR BY WITH 1,037,700 IMPRESSIONS The on-street activation of the campaign – 6.2% TO 6,805 The Great Time Game, Treasure Hunt, Grab a TWEETS EARNING 392.7K IMPRESSIONS OVER THE YEAR. EDINBURGH FARMERS’ MARKET CHANNELS HAVE Great Time and the Flash Sale – saw 100 THIS IS AN AVERAGE OF 32.7K IMPRESSIONS A MONTH. businesses provide prizes and 110 businesses 28,577, AN ORGANIC INCREASE OF 3.3% ON LAST YEAR. name-checked. TWITTER We know the creative has resonated with @EDINCITYCENTRE 53.7K FOLLOWERS ACROSS ALL ESSENTIAL commuters and residents; 99% of the INCREASED ON LAST YEAR BY 14.3% TO 3,910 EDINBURGH SOCIAL CHANNELS (EXCLUDING GIFT CARD) consumer panel liked the campaign, 95% felt WITH THE TWEETS EARNING 408K IMPRESSIONS OVER 10.1% INCREASE. the campaign was “for people like me” and THE YEAR. THIS IS AN AVERAGE OF 34K IMPRESSIONS 56% were more likely to visit to the city centre as a result. A MONTH. TOTAL REACH ON OUR FACEBOOK PAGES WAS 1.4M

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 13

我们是 Essential Edinburgh 为您提供爱丁堡市中心的商业管理服务

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 15 Weibo & WeChat had 80,000 combined followers and over 141 million impressions.

Edinburgh Gift Card China Ready – Weibo & WeChat 30,000 CNY BROCHURES The Edinburgh Gift Card launched alongside Edinburgh’s fastest-growing and highest- the City Centre Marketing Campaign in spending visitor group are the Chinese and 63 TELEPHONE BOX SITES October 2018. It is a pre-paid Mastercard that their visits are set to more than double by AND 18 6-SHEET POSTER SITES WITH A CAMPAIGN is currently accepted in over 90 BID area 2020. With over 80,000 combined followers businesses. It is helping to lock in spend and over 141 million impressions to May 2019 REACH OF 731K PEOPLE. for Edinburgh city centre businesses; the official Edinburgh Weibo and WeChat encouraging people to explore our great channels are increasingly valuable assets for city and share their messages with friends, local businesses. Through collaboration with 20 CNY THEMED WEIBO POSTS, WITH 515,000 TOTAL family and colleagues. the China Ready group and ETAG we have IMPRESSIONS AND been able to offer a regular platform for our 1,174 ENGAGEMENTS Within this reporting year 217 businesses levy payers to engage with this growing were engaged with, creating individual audience. 3 CNY THEMED WECHAT POSTS, WITH 5,583 TOTAL competitions or spotlight campaigns on the Edinburgh Gift Card social media channels. For Chinese New Year (CNY) 2019 we PAGE VIEWS AND 131 ENGAGEMENTS offered a platform for our businesses to be As a levy payer it’s free to accept the gift in the official Edinburgh Chinese New Year 46 PIECES OF MEDIA COVERAGE WITH AN ESTIMATED card, there’s no additional hardware or celebratory programme. The campaign was VIEWERSHIP OF 967,000 PEOPLE software required, no joining fee and you the largest Edinburgh has produced with 20 will get free promotion as part of the scheme events and 13 promotions. The campaign had through spotlight campaigns, promotional 46 media placements, including front pages, 5,000 CNY RED ENVELOPES messages and competitions. So make sure TV and China Daily with an estimated you are signed up to accept the Edinburgh viewership of 967,000 people. REACH OF 667,846 PEOPLE Gift Card and benefit from the locked-in ACROSS PRINT, SOCIAL MEDIA, NEWSLETTERS spend in the city centre. AND DIGITAL DISPLAY VIA THE LIST PARTNERSHIP

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 16 We are Essential Edinburgh, looking after your city centre.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 17 We work hard as a team to keep you all updated, informed and engaged.

Edinburgh WOWS! AT THE END OF EDINBURGH WOWS PHASE 1 OF PAID 101 Objects Working closely with the Edinburgh Cultural ADVERTISING - MAY 2019 - THERE HAD BEEN OVER In partnership with agencies across the Venues Group we have financially supported city we continued to support 101 Objects, and promoted the digital marketing campaign promoting important historical objects “Edinburgh Wows”. 1.1 MILLION in our BID area. This campaign highlights Edinburgh’s year- Light Night on George Street round cultural offering and aims to boost the Solely funded by Essential Edinburgh, the non-festival months, communicating the annual Light Night extravaganza on George emotional experiences derived from visiting VIDEO VIEWS Street saw around 16,000 revellers enjoy an our vast offering of world class cultural WITH afternoon of dance, music and activity to venues. celebrate the official start of Edinburgh’s Christmas festivities.

Communicating with you 2.7 MILLION Winter Festival in the BID We work hard as a team to keep you all with Silent Light updated, informed and engaged. To share Alongside the ice rink in St Andrew Square important and interesting information we REACH/ Garden a new attraction for the west end of use all available platforms, including our George Street was created in partnership with BID Liaison Officer, to keep the information Underbelly. We invested significantly in Silent flowing. IMPRESSIONS Light, which was enjoyed by over 50,000 ACROSS FACEBOOK AND YOUTUBE. THE SECOND PHASE people and encouraged a significant number Make sure you are following us on social of visitors to the west end of the BID. media and that you are on our mailing list . OF DIGITAL ADVERTISING WILL BE LIVE FROM OCTOBER 2019 TO FEBRUARY 2020.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 18 73% of attendees purchased food/drink in whilst attending events.

Burns & Beyond This innovative partnership event produced by Unique Events, saw a packed programme 84% AUDIENCE 91% including traditional Burns Night celebrations FROM EDINBURGH & LOTHIANS AREA OF BURNS & BEYOND ATTENDEES RATED IT and ceilidhs mixed with music, spoken word, comedy, busking, trails and theatre. This new week-long event incorporated the previously VERY GOOD OR GOOD successful Red, Red Rose Street. 100% OF The audience was predominately from Edinburgh (68%) and Lothians (16%) with 91% 85% OF of attendees rating their overall experience of ATTENDEES Burns & Beyond as very good or good and RATED RED, RED ROSE STREET ACTIVITY 100% of attendees to Red, Red Rose Street AN EXCELLENT OR VERY GOOD EXPERIENCE ATTENDEES WOULD NOT activities rated it an excellent or very good HAVE CELEBRATED BURNS NIGHT AT ALL OR WOULD HAVE experience with 73% purchasing drinks or food in Rose Street businesses while CELEBRATED AT HOME IF THEY’D NOT ATTENDED attending events. 73% The spotlight will once again be on the BID with the 2020 event set to be even bigger. 50% SAID BURNS With Burns night and Chinese New Year PURCHASED falling on the same day, there is a double opportunity for your business to benefit. & BEYOND WAS THEIR ONLY OR MAIN REASON FOR VISITING THE To find out how your business can get FOOD/DRINK involved with Burns & Beyond 2020 please IN ROSE STREET WHILST ATTENDING EVENTS CITY CENTRE get in touch with our marketing team. ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 19 We are Essential Edinburgh, looking after your city centre.

Clean Team - that’s us.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 20 Clean Team have removed 19,640 bags of waste for recycling, an increase of almost 12%.

Enhancing Total spend – £227,491

Over 79% of respondents to the Edinburgh increase in flyposting of 18%, removed 734 Visitor Survey, conducted by STR, agreed that items of environmental and hazardous waste the BID area was cleaner than the rest of the including drugs paraphernalia, an increase of city and 80% found it more welcoming. Our 37%, and removed 19,640 bags of waste for 29% continued investment in enhancing the BID recycling, an increase of almost 12%. INCREASE IN LITTER REMOVED BY STREET CLEANING area ensures an attractive year-round destination for all city centre users. The audit carried out by Mitie of all BID area (ALL RECYCLED) streets shows a cleanliness score of 93%, based Clean Team on a nationally recognised rating system. These hard-working heroes continue to provide an unrivalled additional cleansing INCIDENCE OF FLYPOSTING UP service, over and above the core service delivered by the Council. Since renewal last 18% ON LAST YEAR 60% year we have increased the team and the REDUCTION IN REQUIRED RAPID RESPONSE INCREASE IN BASEMENTS CLEANED frequency of daily rounds to compensate for the changes in Council provision. This CALL OUTS OF 13% (ALL WASTE RECYCLED) is reflected in the increased work delivered INCREASE IN DISPOSAL OF and waste collected by the team. DRUG PARAPHERNALIA OF 7% The Clean Team have cleaned over 15,490m2 NO GENERAL of gum from our city centre streets – that is INCIDENCE OF CLEANING ENVIRONMENTAL the equivalent of more than twice the surface WASTE TO LANDFILL, area of BT Murrayfield stadium! Their Rapid WASTE UP BY 76% Response service has helped 292 businesses, 100% OF ALL WASTE RECYCLED removing and cleaning 476 items of graffiti in 7% INCREASE IN AREA this reporting year. They have tackled an CLEANED OF GUM

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 21 We are Essential Edinburgh, looking after your city centre.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 22 Changeworks Recycling have collected a total of 1,137.7 tonnes of waste with a recycling rate of 65%.

Seasonal decorations Changeworks Recycling An attractive and welcoming city centre is We have continued our award-winning extremely important for first impressions of partnership with Changeworks Recycling, visitors and for repeat local footfall. To help benefitting both individual BID businesses create this ambience year-round we have and the environment with 547.64 tonnes of invested in seasonal floral displays in our CO2 diverted from landfill. George Street planters, maintained the trees in Rose Street and ensured St Andrew Square This reporting year they have collected a Garden is the jewel in the crown of city total of 1,137.7 tonnes of waste with a centre spaces. recycling rate of 65%. A third of all BID businesses benefit from our favourable rate We continue to solely fund the Christmas and the more businesses that sign up with Light Trees on George Street and during this Changeworks Recycling, the lower costs year we have invested in upgrading the Rose become. If you have not yet switched give Street canopy lights with state-of-the-art them a call and save some money and the colour changing LEDs, working with environment at the same time! Edinburgh Council to ensure a fitting festive display during this crucial trading period. The new lights on Rose Street will continue to brighten the street year-round.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 23 We are Essential Edinburgh, looking after your city centre.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 24 40,000 people visited the square in three days to say a fond farewell to all the Oor Wullies.

St Andrew Square Garden “Edinburgh Children’s Hospital St Andrew Square Garden is a much loved Charity (ECHC) wish to thank and vibrant city centre space. Despite being a busy thoroughfare, it remains a tranquil and Essential Edinburgh for their reflective place to spend time. To soften the incredible support throughout Oor impact of heavy footfall within the Garden we Wullie’s BIG Bucket Trail. We have have continued to invest in the upkeep and been delighted to have had such upgrading of this key greenspace. fantastic encouragement in our We have had a number of low-impact events search to find a home for our pop-up within the Garden during this reporting year shop for the duration of the trail. By including the Rock Trust’s anniversary hosting our BIG Farewell Weekend in sleepover - raising funds for the homeless, the Marie Curie Daffodil Garden, Armed the city centre, St Andrew Square Forces Day celebrations, Poppy Scotland and saw over 40,000 people visit the the Oor Wullies BIG Bucket Trail – the largest square in three days to say a fond public art display in Scotland, raising vital farewell to all the Oor Wullies. The funds for Scotland’s children’s hospital charities. Royal Hospital for Sick Children touches the hearts of many of us and ECHC have been proud to brighten up the streets of our city with this unique public art trail that will be remembered for years to come.”

Hannah Biddulph, Project Manager ECHC ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 25 Nick Harold and Mark Driver Outreach Workers, Homeless Navigator Project

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 26 We continue to operate multiple channels to tackle and minimise crime within the BID.

Protecting Total spend – £82,148

Protecting customers, staff and businesses recovered bicycles can be reunited with their The key to the project’s success is that it is of vital importance for a thriving city rightful owners. Essential Edinburgh has also offers peer support, delivered by a team with centre. The Edinburgh Visitor Survey again funded Kryptonite bike locks at bike marking first-hand experience of homelessness. Nick highlighted the success of our innovative events to discourage opportunistic theft. A has 25 years’ experience in working with partnerships with 87% of people feeling project is also underway with Police Scotland vulnerable people and takes to the streets of safer in the BID area than elsewhere to support secure motorcycle parking in the Edinburgh several times a week alongside his in the city. city centre. colleague whose own experience of sleeping rough gives the service a unique advantage. BID Cop Navigator Project – with Cyrenians PC Leo Baker offers an enhanced police We’re proud to partner with Cyrenians “What makes us different is the combination presence and active support for our supporting their amazing work caring for the of my networks and understanding of the way businesses through our ground-breaking homeless community in our city. Our investment official systems work with his knowledge of partnership with Police Scotland. funds Outreach Worker Nick Harold through the streets and personal connections. Folk the Navigator Project. Working on a one-to-one open up to him much quicker than they would This reporting year PC Baker has visited over basis with rough sleepers on the streets, Nick if it was just me.” 170 businesses. He has provided twelve “Hard provides support by developing a relationship, Target” courses for retailers, training 116 staff to responding to the person’s priorities and Nick’s two-person team also liaises with other minimise shoplifting opportunities within BID supporting them to address these. specialist agencies including the Bethany businesses. Complemented by our Check Out Christian Trust, the Community Police Team communication system which links over 165 The Navigator Team have engaged in over – including our BID Cop PC Baker – and retailers with the Police, our joined up approach 100 direct interventions with members of the Access Point. is making the city centre an unattractive homeless community in the city centre, location for shoplifters. providing on-going 1:1 support with eight The Essential Edinburgh team have been separate individuals. Since the project began raising funds for Cyrenians with Grant Addressing the growing issues around cycle they have closed four cases, obtaining and Roberts, PC Leo Baker and Roddy Smith theft, PC Baker has marked and added 64 maintaining accommodation or alternative completing the Edinburgh Men’s 10K run bikes to the national register, ensuring that support. raising over £1,200 for this remarkable charity.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 27 The Navigator team have engaged in over 100 direct interventions.

Navigator Project - since start: How can you help? Security Initiatives Closed 4 cases since project start We continue to operate multiple channels to If you think someone is in immediate tackle and minimise crime within the BID; 100+ direct interventions funding two CCTV cameras, Check Out for danger on the street, call Police Currently providing 1:1 support for retailers, Check In for hoteliers, Gold Watch Scotland on 999 or 101 for jewellers and Pub Watch for hospitality 8 individuals (7 male & 1 female) businesses - all helping to make the city If you see someone sleeping rough Advised and supported additional centre an unattractive location for crime. who you think needs support, call 97 individuals Cyrenians on 0131 475 2503 Check Out still leads the way with its 800 hours spent supporting some innovative approach to tackling retail crime If you or someone you know is at through partnership working. Coordinated of Edinburgh’s most vulnerable immediate risk of homelessness, sharing of information by over 165 signed-up individuals call 0800 032 5968 retailers and Police Scotland helps to make our BID an unappealing target for shoplifters. Reporting grew by 31% this year, with Want to support Cyrenians wider work? partners sharing data on 491 incidents. Visit www.cyrenians.scot to find out how.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 28 Protecting Recorded Crime Detected Crime Crime statistics Serious Assault Serious Assault Down -7.7% on last year Down -26.6% on last year Crime Stats Down -14.9% on 5 year average Down -20.3% on 5 year average NB: Crime figures reported by Police Scotland are, at time of publication, only available for the final quarter of this reporting year – 1st April to 30th June 2019. Crime figures Housebreaking to a business Housebreaking to a business are for the whole City Centre Ward area. Reported crimes included are: Serious Assault, Housebreaking to a Down -25.6% on last year Up 29.1% on last year business, Shoplifting, Robbery, Vandalism, Common Down -33.3% on 5 year average Up 10.6% on 5 year average Assault and the total of these five areas.

Recorded crime is down 2.5% compared to Shoplifting Robbery last year but up 4.8% compared to the five- Up 2.1% on last year Up 17.9% on last year year average. Serious assault, housebreaking to a business and robbery were all lower than Up 18.6% on 5 year average the five-year average, down 14.9%, 33.3% and 27.3% respectively. Total detection rates were Robbery Vandalism slightly down on last year and on the five-year Down -61.9% on last year Up 5.5% on last year average by 0.6% and 3.7% respectively. Down -27.3% on 5 year average Up 1.4% on 5 year average Individual areas - Housebreaking to a business, Robbery and Vandalism – have higher detection rates than last year and the Vandalism Common assault five-year average. Down -2.2% on last year Up 1.5% on last year Up 4.0% on 5 year average Down -4.3% on 5 year average

Common assault Total crimes and offences Down -0.8% on last year Down -0.6% on last year Up 6.2% on 5 year average Down -3.7% on 5 year average

Total crimes and offences Down -2.5% on last year Up 4.8% on 5 year average

Crime statistics from Police Scotland, April - June 2019 for Edinburgh City Centre Ward area.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 29

“We have had great support for our proposals from local stakeholders and businesses in Edinburgh. We are incredibly excited by our plans for the Johnnie Walker visitor experience where people can explore, discover, and immerse themselves in our story of the world’s leading whisky brand and we are grateful to everyone who has helped us to get to this stage. We will continue to work with the local community as we progress with making our plans a reality.” David Cutter, Chairman of Diageo in Scotland.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 30 FUSE, The Edinburgh Training Academy, is available to support all our businesses with recruitment and training at no cost. From advertising positions or sifting CVs to providing space for interviews or training sessions, the dedicated FUSE team are here to help.

Engaging Total spend – £5,435

We amplify your voice, ensuring that your George Street project This collaborative, cross-sector project will views are heard when key decisions that Essential Edinburgh chaired the Steering promote employment within these key impact your business or the city centre Group for the re-design of George Street, sectors as an excellent career choice, enabling are made. representing your views throughout the the city to have a highly trained workforce in consultation. We have supported small and place to manage increased demand. large group discussions on the re-design as well as the successful £20 million funding If you are recruiting or want training for your application to Sustrans. We have helped staff, please get in touch with the FUSE team. Council officers and consultants to deliver a design principle unanimously approved by BID area development elected members at the Council. We support the many developers investing in our city. We help to co-ordinate the sharing of FUSE information, sit on city wide groups, comment In preparation for the opening of Edinburgh on planning applications and traffic orders St James, we are supporting the city centre and liaise with Council officials and other by working with the developers, the Council, organisations. With complex developments the Capital City Partnership and local like Edinburgh St James, The Johnnie Walker educational establishments to creation the Experience, The Registers, 64 , new Edinburgh Training Academy, FUSE. Gleneagles Hotel, Malmaison, The Hub on Rose Street and office developments on This innovative concept will deliver premium George Street, we represent the interests recruitment and training for retail, leisure and of our businesses at every opportunity. hospitality sectors, offering our levy payers high quality training opportunities for all their staff and supporting their recruitment needs at no cost.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 31 The FUSE team

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 32 With partners at SPOKES we ensured appropriate cycle lane provision during the Christmas and Summer festivals.

City Centre Monitoring Project Business Training and Master Classes This was the penultimate year of our This year we held a Digital Media Masterclass collaboration with LDC and University College and a Marketing Clinic led by performance London as part of the Smart Street Sensor marketing agency DAC, who kindly shared Project, providing detailed footfall information their expertise and knowledge for free with for our area. Alongside our retail and their fellow levy-paying businesses. hospitality sales monitor these vital metrics enable us to monitor the vitality of the city Rose Street centre each year. Previously data was We worked closely with Council staff reported on a monthly basis in our digital and contractors to ensure effective Essential Trends publication. Since July communication with local businesses during these vital measures now form a core part the first phase of works on Rose Street. The of our ‘digital dashboard’ on the Essential work to replace the street surface between Edinburgh website. Frederick and Hanover Street began on 6th May 2018 and will take a year to complete. Cycling Essential Edinburgh has assisted in Licensed Trade Over Provision Seminar developing the Edinburgh Bike Account with Following changes to the City of Edinburgh’s the Council, Sustrans and Spokes; promoting Licensing Regulations, we hosted a seminar cycling and identify areas for improvement. for our licensed traders in partnership with Working closely with partners at SPOKES we TLT Solicitors. We were able to support and ensured appropriate cycle lane provision update more than 20 members on the “over during the Christmas and Summer festivals. provision” clauses in the new licensing regulations and how these might impact on the decisions made by the Licensing Committee in the future.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 33 Essential Edinburgh plays an active role in the city centre and our many programmes, projects, partnerships and initiatives have become part of the fabric of doing business in the heart of Scotland’s capital city.

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 34 Accounts 1st July 2018 to 30th June 2019 Accounts 1st July 2018 to 30th June 2019

Income Project Costs Expenditure Operating Cost Promoting** £669,206 Project Costs £1,010,780 Salaries £163,136 BID Levy £1,036,948 Protecting £82,148 SAS Costs £110,674 Travel & Subsistence £969 Voluntary Contributions £42,962 Recruitment £120 Enhancing £227,491 EFM Costs £81,470 EFM Income £89,193 Training £561 Engaging £5,435 Other BID project income* £50,916 Total £1,202,924 Subscriptions £734 Levy collection by CEC £25,000 Events income £26,255 Operating Costs £298,988 Hospitality £2,257 Interest on loan £1,500 Print, Postage & Stationery £6,502 SAS income £100,158 Contingency £0 Total £1,501,912 Insurance £13,673 Total £1,346,432 Repairs & Maintenance £3,034 Total £1,010,780 (Loss)/profit after tax -£154,973 Interest £507 Telephones £4,826 Sundry £2,312 Legal & Professional £21,510 IT Costs £16,884 Bank Charges £894 Depreciation £715 Rent £24,993 Rates £13,182 Heat & Light £5,580 O‰ce move £17,106 * Other income: footfall monitoring project, Council contribution to Rose Street lights, Total £298,988 BIDs Scotland contribution to Navigator Project

** Inclusive of front-loading year 1 marketing campaign with £155,000 drawn down from future secured levy ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 35 Budget 1st July 2019 to 30th June 2020 Budget 1st July 2019 to 30th June 2020

Income Project Costs Expenditure Operating Cost Promoting £434,020 Project Costs £811,596 Salaries £143,298 BID Levy £1,037,825 Protecting £66,000 SAS Costs £72,781 Travel & Subsistence £1,400 Voluntary Contributions £40,000 Recruitment £- Enhancing £239,000 EFM Costs £91,339 EFM Income £95,154 Training £1,100 Engaging £5,000 Other BID project income* £14,000 Total £975,716 Subscriptions £840 Levy collection by CEC £25,000 Events income £20,000 Operating Costs £264,089 Hospitality £1,800 Interest on loan £5,500 Print, Postage & Stationery £6,300 SAS income £57,123 Contingency £37,076 Total £1,239,805 Insurance £13,800 Total £1,264,102 Total £811,596 Repairs & Maintenance £4,800 (Loss)/profit after tax £24,297 Telephones £4,800 Sundry £2,796 Legal & Professional £23,174 IT Costs £7,400 Bank Charges £1,345 Depreciation £1,440 Rent £33,996 Rates £11,400 Heat & Light £4,400 OŠce move £- Total £264,089

* Other income: footfall monitoring project and Council contribution to Rose Street lights

ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 36 Get in touch: @EssentialEdin Clean Team Rapid Response: 07919 560 290 BID Cop - @EssentialEdinPC Marketing Team: [email protected] Changeworks: [email protected] Cyrenians: www.cyrenians.scot @EdinCityCentre FUSE: [email protected]

113 (1f1) Rose Street Edinburgh EH2 3DT Tel: +44 (0) 131 220 8580 www.essentialedinburgh.co.uk [email protected]

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