Kohl's and Best-Selling Author Sandra Boynton Announce Partnership
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Contact: Janay Balke, 414.227.3584 or [email protected] Kelli Ramey, 262.703.7725 or [email protected] Kohl’s And Best-Selling Author Sandra Boynton Announce Partnership Boynton Kohl’s Cares for Kids® merchandise to benefit kid’s health and education nationwide MENOMONEE FALLS, Wis., January 15, 2007 – To further the mission of its Kohl’s Cares for Kids® program and get customers nationwide tapping their toes, Kohl’s is introducing New York Times best-selling author Sandra Boynton’s musical books and plush to stores in January. Boynton’s whimsical characters and enchanting stories have always entertained children and adults alike and now they’ll do even more. For just $5, Kohl’s customers can purchase these special Kohl’s Cares for Kids Boynton items with 100 percent of the net profits benefiting children’s health and education in communities across the country. “Sandra Boynton is a beloved storyteller and we’re thrilled to have her as a Kohl’s Cares for Kids partner,” said Julie Gardner, senior vice president and chief brand officer for Kohl’s. “We know our customers will love singing along to her songs and they’ll help raise millions of dollars for children’s health and educational opportunities while doing so.” The Boynton/Kohl’s partnership features three beloved Boynton books and corresponding plush available for a limited time only. “Rhinoceros Tap,” “Dog Train,” and the Grammy-nominated “Philadelphia Chickens” each come with a CD featuring entertaining songs performed by artists such as Blues Traveler, Meryl Streep, Allison Krauss and Hootie & the Blowfish. The items will also be available online at www.kohls.com. In the past five years, Kohl’s Cares for Kids has raised nearly $60 million for children’s charities nationwide. More than 50 exclusive and limited time offer books have been featured at Kohl’s since the program’s inception in 2000. “It’s truly wonderful what Kohl’s Cares for Kids accomplishes on behalf of so many children; I’m thrilled to be part of this most worthwhile program,” Boynton said. In addition to supporting children’s health and educational opportunities, the Kohl’s Cares for Kids program features a gift card fundraising opportunity for local schools and non-profit youth groups, the Kohl’s Kids Who Care® scholarship program, which recognizes kids who contribute through volunteerism to their local communities, and the associate volunteer program, which encourages volunteerism to benefit local youth-focused nonprofit organizations. For more information on these programs, visit www.kohlscorporation.com. About Boynton Boynton’s whimsical characters, toe-tapping songs, and enchanting stories entertain kids and adults alike. Boynton has written and illustrated more than 40 books and four book/musical combinations as well as designed more than 4,000 greeting cards. These include her well-known birthday card “Hippo Birdie Two Ewes.” With nearly 20 million copies of her books sold, Boynton reached new heights in 2002 when her “Philadelphia Chickens” rose to the coveted top spot on the New York Times Best-Sellers list. About Kohl’s Based in Menomonee Falls, Wis., Kohl’s is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. Kohl’s operates 817 stores in 45 states. For a list of store locations and information, or for the added convenience of shopping online, visit www.kohls.com. ### N56 W1700 Ridgewood Drive Menomonee Falls, WI 53051 .