TexasLibraryJournal VOLUME 88, NUMBER 1 • SPRING 2012 INCLUDES THE BUYERS GUIDE to TLA 2012 Exhibitors TLA MOBILE APP Also in this issue: Conference Overview, D-I-Y Remodeling, and Branding Your Professional Image new from texas Welcome to Utopia Notes from a Small Town By Karen Valby Last Launch Originally published by Spiegel Discovery, Endeavour, Atlantis and Grau and now available in By Dan Winters paperback with a new afterword Powerfully evoking the and reading group guide, this unquenchable American spirit highly acclaimed book takes us of exploration, award-winning into the richly complex life of a photographer Dan Winters small Texas town. chronicles the $15.00 paperback final launches of Discovery, Endeavour, and Atlantis in this stunning photographic tribute to America’s space Displaced Life in the Katrina Diaspora shuttle program. Edited by Lynn Weber and Lori Peek 85 color photos This moving ethnographic ac- $50.00 hardcover count of Hurricane Katrina sur- vivors rebuilding their lives away from the Gulf Coast inaugurates The Katrina Bookshelf, a new series of books that will probe the long-term consequences of Inequity in the Friedrichsburg America’s worst disaster. A Novel The Katrina Bookshelf, Kai Technopolis By Friedrich Armand Strubberg Race, Class, Gender, and the Digital Erikson, Series Editor Translated, annotated, and $24.95 paperback Divide in Austin illustrated by James C. Kearney $55.00 hardcover Edited by Joseph Straubhaar, First published in Jeremiah Germany in 1867, Spence, this fascinating Zeynep autobiographical Tufekci, and novel of German Iranians in Texas Roberta G. immigrants on Migration, Politics, and Ethnic Identity Lentz the antebellum By Mohsen M. Mobasher A ten-year lon- Texas frontier A vivid exploration of ethnic gitudinal study provides a trove identity and political mobility of the impact of revelations among Iranian immigrants and of national, about the myriad their descendants in Texas in the state, and local communities wake of the 1978–1979 revolu- programs that that once called the Hill Country home. tion and its American aftermath, address issues Jack and Doris Smothers Series in Texas including heightened xenopho- of digital divide and digital inclusion in History, Life, and Culture bia after 9/11 and the response of Austin, Texas. 8 b&w photos, 17 line drawings the Bush administration. 14 maps, 8 tables • $55.00 hardcover $30.00 hardcover $55.00 hardcover The Texas Book Two Read more about these books online. Texas Furniture, More Profiles, History, and Reminiscences of the University Volume One Edited by David The Cabinetmakers and Their Work, Dettmer 1840–1880 • Revised Edition Continuing the university By Lonn Taylor and David B. Warren story begun in Foreword by Miss Ima Hogg The Texas Book: o f Back in print for the Profiles, His- first time in thirty tory, and Remi- years and thoroughly niscences of the texas updated, Texas University, this Furniture is the richly illustrated press definitive guide to volume offers a the state’s rich heri- highly readable, in-depth exploration of the tage of locally made personalities and events that have made the nineteenth-century University of Texas at Austin what it is today. furniture and the Focus on American History Series, the Dolph craftsmen who pro- Briscoe Center for American History, the University duced it. of Texas at Austin, Don Carleton, Editor Focus on American History Series, The Dolph 170 b&w photos Briscoe Center for American History, the University $34.95 hardcover 800.252.3206 | www.utexaspress.com of Texas at Austin, Don Carleton, Editor 275 b&w photos, 8 maps • $60.00 hardcover TEXAS LIBRARY JOURNAL contents Volume 88, No 1 Spring 2012 Published by the TEXAS LIBRARY ASSOCIATION President’s Perspective ........................................................................3 Membership in TLA is open to any Jerilynn A. Williams individual or institution interested in Texas libraries. Editorial: Custodianship vs. Contextualization: The Shifting of Our Professional Focus ......................................5 To find out more about TLA, order TLA Gloria Meraz publications, or place advertising in Texas Library Journal, write to QR CODES: Providing Unique and Value-Added Texas Library Association Information to Library Users ....................................................6 3355 Bee Cave Road, Suite 401 Austin, Texas 78746-6763; Monica Norem call 1-800-580-2TLA (2852); or visit Branding You!....................................................................................10 our website at www.txla.org. Alexandra Simons A directory of TLA membership is Be Your Own Architect: Manage Renovation available in the “Members Only” Projects Internally, Part I .........................................................14 section of the website. Eric C. Shoaf Opinions expressed in Texas Library Newsnotes ..........................................................................................18 Journal are those of the authors and are not necessarily endorsed by TLA. Spotlight on a Partner in Literacy: Bound To Stay Bound Books, Inc. ....21 ANNUAL CONFERENCE CONTENT Journal Staff TLA 2012: the 99th Conference of the Texas Library Association ......22 BUYERS GUIDE to TLA 2012 Exhibitors Editor...........................Gloria Meraz Exhibiting Companies .................................................................26 Layout/Graphics . Mary Ann Emerson Exhibit Hall Map .........................................................................55 Guide to Products & Services ......................................................56 Advertising Mgr. ..... Raissa Fomerand Advertising Asst. .............Kasey Hyde Printer....................... Capital Printing © Texas Library Association Texas Library Journal (ISSN 0040-4446) is published quarterly in spring, summer, fall, and winter by the Texas Library Association, 3355 Bee Cave Road, Suite 401, Austin, Texas 78746-6763. Periodicals Postage Paid at Austin, Texas. POSTMASTER: Send address changes to Texas Library Journal, 3355 Bee Cave Road, Suite 401, Austin, Texas 78746-6763. Subscription price: to members of TLA, 94 cents, included in annual dues; to nonmembers, $25 per year for domestic, $30 out-of-country. Single issues: $7. PENGUIN YOUNG READERS GROUP Meet Celebrate the 40th Anniversary Wednesday, April 18th Author Signing: 10:15am–11:30am Hear Judy speak after the Children’s Roundtable Business Meeting: 2:00pm–3:50pm Penguin Young Readers Group • www.penguin.com/teachersandlibrarians @thepenguinpeeps President’s Perspective BY JERILYNN A. WILLIAMS Do you and your to electronic resources with traditional institution embrace services and availability of hard-copy CHANGE!opportunities for formats. innovation or do you cling to status quo? How and where to find a win-win Is stability given preference over creativity? solution is under lengthy, sometimes Or do predictable routines seem boring heated, discussion. Viewpoints on the while variation equals exhilaration? e-revolution will be presented at General Whatever the inclination may be, Session II during Annual Conference addressing changes in life and work can be in Houston. Led by moderator Stephen challenging. Abram, a panel of nationally-recognized Library personnel are often stereotyped library experts will provide perspectives of as change-resistant; however, libraries current conditions and future possibilities. as entities consistently have adapted, ALA President Molly Raphael will update there can be no doubt that these groups successfully incorporating innovations us on recent discussions with major have met their objectives. My thanks to meet users’ information needs. In publishers. Librarians are well-known for to each and every one who contributed doing so, they have accepted that the one their information-gathering skills. The time, energy, and ideas over the last 18 constant in life is change. harvest awaits you. months. We are ready to roll with R4L Marshall Goldsmith noted in his work, As this article is being prepared, the 2012 in responsive, relevant, revolutionary What Got You Here Won’t Get You Annual Conference is just weeks away. ways, right now, for Libraries and for There, that “people will do something – Members of the conference planning Life! And now, it is up to you – TLA including changing their behavior – only committees were charged with making members, library staff, vendors, and if it can be demonstrated that doing so it the BEST conference ever. Under advocates/supporters. Your attendance the leadership of program committee is in their own interests as defined by and participation are the final elements in their own values.” The true bottom line, co-chairs, Meller Langford and Karen Wielhorski, and local arrangement co- determining whether these groups have he posits, is each person and or entity J weighing the choices based upon “What’s chairs, Ty Burns and Cathy Threadgill, truly succeeded. in it for me?” The e-revolution presents such a dilemma. Libraries’ aspirations to meet customer and member information needs and service expectations are being challenged at many levels. Technology provides opportunities to extend interactions beyond geographical boundaries but also introduces multiple layers of uncertainty. Some previously successful methods Harris that supported equity of sharing are no longer seen as viable in virtual transfers, as stakeholders jockey for position in this unfamiliar race to an uncertain finish line. Digital natives, those who were born into a world with