GAME of THRONES Audience Targeting Tips

Total Page：16

File Type：pdf, Size：1020Kb

GAME OF THRONES Audience Targeting Tips Being on an ad-free platform such as HBO doesn’t make a show off-limits to advertisers. Viewers of shows like Game of Thrones consume huge amounts of show-related, fan-created content on YouTube. Here are some tips & tricks for building your GoT audience targeting plan. GoT Reach GoT has global scale both on and off HBO platforms, representing a huge audience brands can reach on YouTube. 30M 300M+ 186 Countries viewers per episode across HBO views against show-related, watch GoT, making it a global platforms fan-created GoT channels engagement phenomenon GoT Fan Content Categories When building a media plan around fan-created content, the following content categories should help you organize your approach. Episode-Specific Post-episode content is popular with fans looking for commentary and episode recaps Recap Hidden Easter Eggs Reaction Video What You Missed Breakdown Episode Explained Hidden Meaning Theories & Forecasts Speculation on plot points for future episodes leads to prediction videos and fan theories Season Theory Season Plot Leak Finale Prediction Major Theory Confirmed Hidden Clue Off-Camera & Bonus Content Fans will breakdown deleted scenes, cast interviews, and teaser trailers for video content Trailer Explained Deleted Scene Analysis Teaser Breakdown Commentary & Cast Interviews GAME OF THRONES Audience Targeting Tips GoT Demographics When lAyering your tArgeting, consider the mAin GoT demogrAphics. 18-29 MAle demogrAphic mAkes up 71.9% of GAme of Thrones viewers mAke up GAme of Thrones viewers 81.8% of their Audience Build a GoT Targeting Plan CHANNELS VIDEOS KEywords A solid wAy to reAch GAme of Thrones fAns is by building out A whitelist Build A keyword strAtegy And updAte it focused on the fAndom’s chAnnels And videos. Here’s A selection you cAn weekly to tArget content About mAjor plot build into your cAmpAigns. developments And chArActer demises! THE LAST HARPY 380.9K Subscribers GOT ending 1.1M Monthly Views HBO 2.6M 34K Emilia Clarke ALT SHIFT X Views Daily Views Westeros 977K Subscribers Bran Stark 5.2M Monthly Views Night King Sophie Turner King’s Landing FIRE AND BLOOD 905.4K 46.3K THe Great War 77.3K Subscribers Views Daily Views Jon Snow 1.1M Monthly Views Targaryen A Song of Ice and Fire Khaleesi GRAYAREA Tyrion Lannister 127.4K Subscribers 935.1K 3.4K Kit Harington 3M Monthly Views Views Daily Views Iron THrone Winterfell Peter Dinklage Westeros History Night’s Watch 38.5K Subscribers Daenerys Targaryen 148.2K Monthly Views Arya Stark 775.7K 13K Views Daily Views.

Copy Link

Recommended publications

X-Men -Dark-Phoenix-Fact-Sheet-1
THE X-MEN’S GREATEST BATTLE WILL CHANGE THEIR FUTURE! Complete Your X-Men Collection When X-MEN: DARK PHOENIX Arrives on Digital September 3 and 4K Ultra HD™, Blu-ray™ and DVD September 17 X-MEN: DARK PHOENIX Sophie Turner, James McAvoy, Michael Fassbender and Jennifer Lawrence fire up an all-star cast in this spectacular culmination of the X-Men saga! During a rescue mission in space, Jean Grey (Turner) is transformed into the infinitely powerful and dangerous DARK PHOENIX. As Jean spirals out of control, the X-Men must unite to face their most devastating enemy yet — one of their own. The home entertainment release comes packed with hours of extensive special features and behind- the-scenes insights from Simon Kinberg and Hutch Parker delving into everything it took to bring X-MEN: DARK PHOENIX to the big screen. Beast also offers a hilarious, but important, one-on-one “How to Fly Your Jet to Space” lesson in the Special Features section. Check out a clip of the top-notch class session below! Add X-MEN: DARK PHOENIX to your digital collection on Movies Anywhere September 3 and buy it on 4K Ultra HDTM, Blu-rayTM and DVD September 17. X-MEN: DARK PHOENIX 4K Ultra HD, Blu-ray and Digital HD Special Features: ● Deleted Scenes with Optional Commentary by Simon Kinberg and Hutch Parker*: ○ Edwards Air Force Base ○ Charles Returns Home ○ Mission Prep ○ Beast MIA ○ Charles Says Goodbye ● Rise of the Phoenix: The Making of Dark Phoenix (5-Part Documentary) ● Scene Breakdown: The 5th Avenue Sequence** ● How to Fly Your Jet to Space with Beast ● Audio Commentary by Simon Kinberg and Hutch Parker *Commentary available on Blu-ray, iTunes Extras and Movies Anywhere only **Available on Digital only X-MEN: DARK PHOENIX 4K Ultra HD™ Technical Specifications: Street Date: September 17, 2019 Screen Format: Widescreen 16:9 (2.39:1) Audio: English Dolby Atmos, English Descriptive Audio Dolby Digital 5.1, Spanish Dolby Digital 5.1, French DTS 5.1 Subtitles: English for the Deaf and Hard of Hearing, Spanish, French Total Run Time: 114 minutes U.S.
[Show full text]
“Game of Thrones” Season 5 One Line Cast List NO
“Game of Thrones” Season 5 One Line Cast List NO. CHARACTER ARTIST 1 TYRION LANNISTER PETER DINKLAGE 3 CERSEI LANNISTER LENA HEADEY 4 DAENERYS EMILIA CLARKE 5 SER JAIME LANNISTER NIKOLAJ COSTER-WALDAU 6 LITTLEFINGER AIDAN GILLEN 7 JORAH MORMONT IAIN GLEN 8 JON SNOW KIT HARINGTON 10 TYWIN LANNISTER CHARLES DANCE 11 ARYA STARK MAISIE WILLIAMS 13 SANSA STARK SOPHIE TURNER 15 THEON GREYJOY ALFIE ALLEN 16 BRONN JEROME FLYNN 18 VARYS CONLETH HILL 19 SAMWELL JOHN BRADLEY 20 BRIENNE GWENDOLINE CHRISTIE 22 STANNIS BARATHEON STEPHEN DILLANE 23 BARRISTAN SELMY IAN MCELHINNEY 24 MELISANDRE CARICE VAN HOUTEN 25 DAVOS SEAWORTH LIAM CUNNINGHAM 32 PYCELLE JULIAN GLOVER 33 MAESTER AEMON PETER VAUGHAN 36 ROOSE BOLTON MICHAEL McELHATTON 37 GREY WORM JACOB ANDERSON 41 LORAS TYRELL FINN JONES 42 DORAN MARTELL ALEXANDER SIDDIG 43 AREO HOTAH DEOBIA OPAREI 44 TORMUND KRISTOFER HIVJU 45 JAQEN H’GHAR TOM WLASCHIHA 46 ALLISER THORNE OWEN TEALE 47 WAIF FAYE MARSAY 48 DOLOROUS EDD BEN CROMPTON 50 RAMSAY SNOW IWAN RHEON 51 LANCEL LANNISTER EUGENE SIMON 52 MERYN TRANT IAN BEATTIE 53 MANCE RAYDER CIARAN HINDS 54 HIGH SPARROW JONATHAN PRYCE 56 OLENNA TYRELL DIANA RIGG 57 MARGAERY TYRELL NATALIE DORMER 59 QYBURN ANTON LESSER 60 MYRCELLA BARATHEON NELL TIGER FREE 61 TRYSTANE MARTELL TOBY SEBASTIAN 64 MACE TYRELL ROGER ASHTON-GRIFFITHS 65 JANOS SLYNT DOMINIC CARTER 66 SALLADHOR SAAN LUCIAN MSAMATI 67 TOMMEN BARATHEON DEAN-CHARLES CHAPMAN 68 ELLARIA SAND INDIRA VARMA 70 KEVAN LANNISTER IAN GELDER 71 MISSANDEI NATHALIE EMMANUEL 72 SHIREEN BARATHEON KERRY INGRAM 73 SELYSE
[Show full text]
Culture Sophie Turner Kit Harington Gwendoline Christie As the Final
Culture As the final series of Game Of Thrones arrives on our screens, Anna Bonet reflects on the rise of its biggest names Richard Madden Sophie Turner Before winning the part of Robb Stark, Turner took on the role of Sansa Stark aged Madden had appeared in various stage 14 after she was encouraged to audition for productions – most notably starring as Romeo the part by her drama teacher. The show has at The Globe Theatre in 2007. After three earned her international recognition, and she seasons as the heir of Winterfell, Madden uses her platform to regularly speak about acted alongside women’s rights and mental health stigma. Keeley Hawes in Turner became a Women for Women Bodyguard, the BBC International patron in 2017, has starred in films including Another drama from Jed Me and X-Men: Apocalypse, and got engaged to Jonas brother Mercurio that had Joe last year – the pair are rumoured to be marrying this summer. 10million people gripped last year. Maisie Williams His role as David Turner’s on-screen sister and real-life best friend Budd won him a Maisie Williams has played Arya Stark since Golden Globe for day one of GOT. Following this, she’s had a Best Actor in a recurring role in Doctor Who and played parts Television Drama, in films such as The Falling, The Book Of Love as well as a swathe and iBoy. Towards the end of 2018, Williams of devoted fans. starred in the stage production I And You at the Hampstead Theatre in London, and has turned Gwendoline Christie her hand to tech, co-founding Daisie, a social After expressing a desire media app that brings together creatives by to act to an agent, 6ft 3in providing a space to share and collaborate.
[Show full text]
A Movie Lover's Paradise
07.08. – 16.08.2014 A MOVIE LOVER’S PARADISE 55 52 55 — www.cinema-muenchen.com DAS KINO MIT BALKON UND 420 PLÄTZEN – KARTENVORVERKAUF JEDERZEIT – AIR-CONDITION DO. – 07. AUGUST MO. – 11. AUGUST 16.30 3D: Dawn of the Planet 17.00 2D: How to Train Your of the Apes e Dragon 2 e 19.30 3D: Dawn of the Planet 19.30 3D: Dawn of the Planet of the Apes e of the Apes e 22.25 22 Jump Street e 22.25 22 Jump Street e FR. – 08. AUGUST DI. – 12. AUGUST 14.45 2D: Dawn of the Planet 15.45 Live ausBayreuth: of the Apes e Wagner – Tannhäuser d 17.45 3D: How to Train Your 21.45 3D: Dawn of the Planet e Dragon 2 e of the Apes 20.15 3D: Dawn of the Planet MI. – 13. AUGUST of the Apes e 17.00 3D: How to Train Your 23.15 Sneak-Preview e Dragon 2 e SA. – 09. AUGUST 19.30 3D: Dawn of the Planet of the Apes e 11.00 Nice Morning Price: Only 6,50 € 22 Jump Street e 2D: Dawn of the Planet 22.25 of the Apes e DO. – 14. AUGUST 13.35 Kids Club: Kids only 4,90 € 14.45 Belle (Dido Elizabeth Belle) e 2D: How to Train Your 17.00 Hector and the Search For Dragon 2 e Happiness e 15.50 3D: Transformers: 19.45 Lucy e Age of Extinction e 22.15 3D: Dawn of the Planet 19.30 3D: Dawn of the Planet of the Apes e of the Apes e FR.
[Show full text]
Studio Movie Grill Further Expands Its Movies + Meals Program with Dreamworks Animation’S How to Train Your Dragon: the Hidden World
FOR IMMEDIATE RELEASE Studio Movie Grill Further Expands its Movies + Meals Program with DreamWorks Animation’s How To Train Your Dragon: The Hidden World SMG AccessTM the first and only loyalty program of its kind in movie exhibition launched in June 2018 committed to impacting one million lives through the power of film and sharing a meal. Dallas, TX – February 14, 2019: Studio Movie Grill announced that Universal Pictures has generously offered multiple screenings of DreamWorks Animation’s highly anticipated How To Train Your Dragon: The Hidden World (in theatres 2/22/19) to SMG’s non-profit partners serving children with special needs, including: • Bakersfied, CA - Exceptional Family Center/Centro de Familias Excepcionales • Duluth, GA - Spectrum • Seminole, FL - PARCs Discovery Learning Center • NW Hwy, TX - Bryan's House • Spring Valley, TX - H.E.R.O.E.S. DFW • Tyler, TX - Tyler Run for Autism • Marietta, GA – Variety, the Children’s Charity of Georgia • Chatham, IL – Variety, the Children’s Charity of Illinois • College Park, IN - Riley Children's Foundation • Pearland, TX - BACH Rehabilitation Center These screenings are offered in support of SMG AccessTM and the Movies + Meals outreach program. In keeping with its mission to open hearts and minds, one story at a time, SMG AccessTM launched nationwide in July 2018 and is the only theater-loyalty program focused on positively impacting underserved local community members. Through their purchases, alongside rewards, loyal SMG guests are able to assist SMG outreach in offering movies and meals to local non-profits and underresourced community members with the hope of harnessing the power of movies to inspire and change lives.
[Show full text]
The Art of the Episode - Beginning of the Fifth Act
The art of the episode - beginning of the fifth act. The eighth and final season of Game of Thrones has begun. As a reminder: Dramaturgically speaking, this series is rather a long epic feature film and follows the corresponding rules. This structural structure is complemented by a historical drama in the tradition of Shakespeare. Therefore, Game of Thrones doesn't follow the rules of a series in which each episode must have a dramatic climax on the vertical narrative level. With this series of weekly comments on this series I complete the book "Game of Thrones sehen", published in 2017. With this eighth season the fifth act begins. Accordingly, the art of the first episode of this last season is not only to recall important aspects of the previous action after the long production and waiting period, but also to organize the necessary explicit action for the decisive fifth act. References to previous events must be included, especially to those of the first act, in this case the first and second season, which corresponds to the dramaturgical requirements of a last act of a feature film. This referential level is already established in the first scene when we observe a boy (Felix Jamieson) walking through the crowd to climb a tree to better observe the approaching troops. This scene reflects on the one hand the scene from the first season, in which Bran spotted the approaching caravan of King Robert from the lookout at Winterfell Castle. The boy's about the same age as Bran was in the first season.
[Show full text]
Sophie Turner-Joe Jonas' Parisian Wedding
14 MONDAY, JULY 1, 2019 Kylie Jenner flaunts her Joe Jonas adorable ‘mini’ version and Sophie Turner Los Angeles Chris Martin ylie Jenner twinning with her was the baby girl Stormi in identical en- Sophie Turner-Joe first choice Ksembles is the cutest thing you for ‘Yesterday’, will see on the internet today! Jonas’ Parisian The 21-year-old shared a string not Ed Sheeran of pictures on Instagram with her Los Angeles daughter where both are seen rocking wedding similar dresses. While Jenner went ilm- for a pair of black high-heels, her Los Angeles ny in Sarrians in southern France, The wedding party was held at Fmak- ‘mini’ version completed the look reported E! News. Chateau de Tourreau. er Danny with a pair of white sneakers. ewly married Sophie Turn- As a take on “Game of Thrones” Turner’s “Game of Thrones” co- Boyle has She captioned one of the pictures, er and Joe Jonas have ex- “Red Wedding” episode the couple star and best friend Maisie Williams revealed he ‘Mini me’ on which her sister Khloe com- Nchanged wedding vows wore red ensembles for the rehears- was in attendance as maid of honour. initially want- Danny Boyle mented, “You’re so perfect.” once again in an elaborate yet pri- al dinner, while rest of the guests While Jonas’ brother Nick was ed to cast In another picture, shared a few moments later, vate ceremony here. sported white. dressed in a classic tuxedo, his Chris Martin as a superstar Jenner wrote, “my real life bestie.” After getting married last month The couple, however, went tradi- wife actor Priyanka Chopra Jonas
[Show full text]
Game of Thrones Renewed
Game Of Thrones Renewed Trichotomously groaning, Rick cut-offs workbox and brisks sargasso. Pomaceous and zoophagous Merell hornswoggled so gummy that Neddie remerging his osteology. Parker is choppily congealed after hail-fellow-well-met Valentin nagged his controversialists massively. By hbo running an organization that daenerys by his valyrian steel sword hand of thrones An abbreviated variant that preceded movies aired outside of weekend prime time excerpts the footage available the skyscraper leap. Clearly they breathe not watched enough Sean Bean films. At that point, I wish go of whose idea. Hardhome was another month? As main cable channels incorporated comedy specials due until their inexpensive format, HBO began to model its strategy with its comedy specials after his music programming, focusing on record few specials each year featuring popular comedians. Nursing his keep in the baths, Jaime tells Brienne the truth within his assassination of the military King. The harness in Tinfoil armor. Jon was in disaster, even more major battles, it they flat. The Targaryen civil lawsuit known report the Dance of the Dragons was responsible in many dragon deaths, including Vhagar, Caraxes, Syrax, Vermithor, Sunfyre, Dreamfyre, and Meleys the Red Queen. Your pan of Thrones. They know evil men. Discussions posts, wall messages and article comments, but circuit will will be taken to junk any existing ones. This publicity photo released by HBO shows, Peter Dinklage, left, Sibel Kekili, second pump, and Sophie Turner, right, and a scene from array of Thrones. It upheld the status quo. Netflix had popularized the term. Jon Snow was resurrected. Game of Thrones, has been renewed for getting third season.
[Show full text]
Sophie Turner Sophie 2020 April
ELLE APRIL 2020 SOPHIE TURNER APR SOPHIE TURNER A LETTER ON LOVE, FROM FAME, AND THE GRETA GROWING THUNBERG JONAS FAMILY WHY JANE FONDASPENT THE NIGHT IN JAIL THIS YEAR’S GREEN BEAUTY STARS $5.99 ELLE.COM ELLENESS Beauty Promising? Perhaps. But if you ask many chemists and prod- to the safety of cosmetic products,” says Janet Nudelman, direc- uct creators about these developments, you may not hear a sigh tor of the Campaign for Safe Cosmetics, which is sponsoring the The Dirty Truth of relief. “I roll my eyes every time someone wants to create a two bills in California. new brand and the first thing out of their mouth is ‘clean,’ ” says Think about formaldehyde, flagged as a possible human developer Tamar Lara Kamen, who has worked with companies carcinogen by the National Toxicology Program in 1981; it’s still With escalating concerns about the chemicals in such as Estée Lauder and Peter Thomas Roth. “I truly do not be- allowed in hair-straightening treatments. Or triclosan, found to everyday beauty products, a battle is raging online and, lieve that topical skin care can be dangerous systemically.” When potentially cause tumors, which was a commonplace antibac- now, in DC. Martha McCully investigates. asked about research linking ingredients like parabens and terial ingredient until it was banned from liquid soap in 2016 phthalates to hormone disruption and even cancer, Kamen says (though it may still be in your toothpaste). That’s not to say that the test doses are at levels “disproportionate to what you would all synthetics are bad and all natural ingredients are entirely put on your face.” In other words, it’s the dose that makes the safe—some essential oils can burn the skin, and asbestos is a nat- poison.
[Show full text]
Nominations Announced for the 21St Annual Screen Actors Guild Awards® ------Ceremony Will Be Simulcast Live on Sunday, January 25, 2015 on TNT and TBS at 8 P.M
Nominations Announced for the 21st Annual Screen Actors Guild Awards® ------------------------------------------------------------------------------------------------------------------------------ Ceremony will be Simulcast Live on Sunday, January 25, 2015 on TNT and TBS at 8 p.m. (ET)/5 p.m. (PT) Nominees for the 21st Annual Screen Actors Guild Awards® for outstanding performances in 2014 in five film and eight television categories, as well as the SAG Awards® honors for outstanding action performances by film and television stunt ensembles were announced this morning in Los Angeles at the Pacific Design Center’s SilverScreen Theater in West Hollywood. SAG-AFTRA President Ken Howard introduced Ansel Elgort ("The Fault in Our Stars," "Divergent") and actress/director/producer and SAG Award® recipient Eva Longoria, who announced the nominees for this year’s Actors®. SAG Awards® Committee Chair JoBeth Williams and Vice Chair Daryl Anderson announced the stunt ensemble nominees. The 21st Annual Screen Actors Guild Awards® will be simulcast live nationally on TNT and TBS on Sunday, Jan. 25, 2015 at 8 p.m. (ET) / 5 p.m. (PT) from the Los Angeles Shrine Exposition Center. An encore performance will air immediately following on TNT. The SAG Awards® can also be viewed live on the TNT and TBS websites, and also the Watch TNT and Watch TBS apps for iOS or Android (viewers must sign in using their TV service provider user name and password). Recipients of the stunt ensemble honors will be announced from the SAG Awards® red carpet during the sagawards.tntdrama.com and People.com live Red Carpet Pre-Show webcasts, which begin at 6 p.m. (ET) / 3 p.m.
[Show full text]
The 5 Commandments of TV Content Discovery Saying No to ‘0 Results Found’
The 5 Commandments of TV Content Discovery Saying no to ‘0 results found’ It would take someone 5 million years to watch the amount of video content that is globally consumed per month. Don’t mislead users. Do show 1 them they’re in control. 60% of users believe personal recommendations reflect shows that OTT services are trying to promote rather than a choice tailored to their viewing habits. Be a mirror of metadata for your users, by reflecting their preferences using the insights you get from them. Don’t underestimate your 2 existing content. Do remember viewers are what they watch. 74% of people know within a few seconds if they’ll like a piece of content. It sucks not to use all your content to its potential, so dive into your ocean of existing content metadata to understand the watching habits of your users. Don’t present content the 3 traditional way. Do embrace new ways of content discovery. 33% of SVOD users report browsing the menu of a streaming service to find Scene: Viserion turning into an ice dragon content to watch. Game of Thrones Once your video attributes are in order, your users can find the content they love in a smart, end-to-end experience. Related Related Content TV Show Don’t miss out on tech Peter Viking Dinklage History Interview 4 opportunities. Do use applied AI to smarten your resources. Game of Thrones Related Similar cast TV Show Solo: A... Succession Starring 61% of business executives with an innovation HBO Emilia Clarke strategy say they are using AI to identify opportunities in data that would otherwise be missed.
[Show full text]
Patricia Clarkson Sophie Turner Comes to Alex Morgan's Rescue
14 SUNDAY, JULY 7, 2019 Irina Irina Shayk shares Shayk Kendall Jenner Sophie Turner Sophie Independence Day celebrates Turner picture, fans troll ex comes to Alex Independence Morgan’s rescue Bradley Cooper Day with Los Angeles amid backlash rumoured beau Los Angeles ussian model Irina Shayk’s Kyle Kuzma latest Instagram post cel- Los Angeles ophie Turner, who recently Rebrating Independence tied the knot with Joe Day is taking the internet by SJonas for the second storm, with fans suspecting upermodel Kendall Jenner time, came out in support that the model is celebrat- was seen spending quality of American soccer play- ing freedom from her ex Stime with her rumoured er Alex Morgan who Bradley Cooper. love interest Kyle Kuzma faced backlash for The 33-year-old aboard a luxurious looking yacht sipping tea as part model shared the pic- to celebrate Independence Day. of her goal celebra- ture on Instagram on The two stars were able to bask tion during Tuesday’s Thursday. “Happy 4th,” in the sunshine and watched dol- match against England. she wrote alongside the phins frolic in the ocean. Kendall “Unfortunately the UK image. shared a glimpse of her Women’s football team The fans of the singer day aboard the boat lost at the World Cup and of were quick to react on on her Instagram course I’m incredibly sad and the post saying that she’s Story. incredibly proud of that team. declaring her “freedom” After the ride, the But I am so honoured that we from the “A Star Is Born” reality star headed lost to such an incredible team, actor and director.
[Show full text]