GAME OF THRONES Audience Targeting Tips Being on an ad-free platform such as HBO doesn’t make a show off-limits to advertisers. Viewers of shows like Game of Thrones consume huge amounts of show-related, fan-created content on YouTube. Here are some tips & tricks for building your GoT audience targeting plan. GoT Reach GoT has global scale both on and off HBO platforms, representing a huge audience brands can reach on YouTube. 30M 300M+ 186 Countries viewers per episode across HBO views against show-related, watch GoT, making it a global platforms fan-created GoT channels engagement phenomenon GoT Fan Content Categories When building a media plan around fan-created content, the following content categories should help you organize your approach. Episode-Specific Post-episode content is popular with fans looking for commentary and episode recaps Recap Hidden Easter Eggs Reaction Video What You Missed Breakdown Episode Explained Hidden Meaning Theories & Forecasts Speculation on plot points for future episodes leads to prediction videos and fan theories Season Theory Season Plot Leak Finale Prediction Major Theory Confirmed Hidden Clue Off-Camera & Bonus Content Fans will breakdown deleted scenes, cast interviews, and teaser trailers for video content Trailer Explained Deleted Scene Analysis Teaser Breakdown Commentary & Cast Interviews GAME OF THRONES Audience Targeting Tips GoT Demographics When lAyering your tArgeting, consider the mAin GoT demogrAphics. 18-29 MAle demogrAphic mAkes up 71.9% of GAme of Thrones viewers mAke up GAme of Thrones viewers 81.8% of their Audience Build a GoT Targeting Plan CHANNELS VIDEOS KEywords A solid wAy to reAch GAme of Thrones fAns is by building out A whitelist Build A keyword strAtegy And updAte it focused on the fAndom’s chAnnels And videos. Here’s A selection you cAn weekly to tArget content About mAjor plot build into your cAmpAigns. developments And chArActer demises! THE LAST HARPY 380.9K Subscribers GOT ending 1.1M Monthly Views HBO 2.6M 34K Emilia Clarke ALT SHIFT X Views Daily Views Westeros 977K Subscribers Bran Stark 5.2M Monthly Views Night King Sophie Turner King’s Landing FIRE AND BLOOD 905.4K 46.3K THe Great War 77.3K Subscribers Views Daily Views Jon Snow 1.1M Monthly Views Targaryen A Song of Ice and Fire Khaleesi GRAYAREA Tyrion Lannister 127.4K Subscribers 935.1K 3.4K Kit Harington 3M Monthly Views Views Daily Views Iron THrone Winterfell Peter Dinklage Westeros History Night’s Watch 38.5K Subscribers Daenerys Targaryen 148.2K Monthly Views Arya Stark 775.7K 13K Views Daily Views.