The Big Idea Lee Valley White Water Centre 19th July 2018 Paul Paul Ratcliffe is a two-time Olympian who won a Welcome to the Big Idea! Ratcliffe silver medal in the canoe slalom men’s K1 at the Sydney 2000 Olympic Games. He was also world Lee Valley Regional Park Authority and British Canoeing have Performance number one for four years in a row and won developed the Big Idea: a package of commercial opportunities Director, British Canoeing numerous World and European Championship medals. He was Head Coach of the slalom programme and led the Great Britain team in • The naming rights for Lee Go Canoeing and the National winning gold and silver medals at the Rio 2016 Valley White Water Centre Go Canoeing Week campaign Olympic Games. Paul was appointed Performance • Partnership opportunities with the • Partnership opportunities around Director of British Canoeing’s Olympic and British Canoeing Olympic and Paralympic the 2019 ICF Slalom World Cup Paralympic programmes in June 2017. teams in slalom, sprint and paracanoe and the 2020 ECA European Slalom • Partnership opportunities with British Championships, being held at Lee Canoeing’s participation programme Valley White Water Centre Andy Andy Westlake has worked in the sponsorship Westlake industry for over 25 years, recently holding the role of CEO at Fast Track, part of global Director, sports and entertainment group CSM, before Westlake Consulting Today’s speakers establishing his own firm Westlake Consulting. Andy is the chairman of the European Sports and leisure professional Shaun Dawson Shaun Sponsorship Association and also sits as a has transformed the Authority into an award Dawson non-executive director of British Universities & winning community focused, commercially Colleges Sport (BUCS). Chief Executive, driven organisation creating a world class leisure Lee Valley Regional Park Authority destination in the Lee Valley. The 10,000 acre Regional Park now attracts seven million visits a year to its stellar sports venues – including three Joe Clarke Joe Clarke is Olympic Champion in the canoe from the London 2012 Games – and parklands. MBE slalom men’s K1, making history at the 2016 Rio Shaun was a key player in the London 2012 Games by winning Britain’s first gold medal in the Olympic Bid, and is now central to the delivery of Canoe Slalom event. Joe’s interest in canoeing first started on a Olympic Champion a sustainable sporting legacy from the Games. He kayaking trip with the Scouts. He started paddling was a member of the UK Government’s Rio 2016 canoe slalom when he was 11 at Stafford and Advisory Panel and has visited Rio and Tokyo Stone Canoe Club. advising on legacy planning. David Joy David Joy is an experienced and successful Mallory Mallory Franklin is a double canoe slalom CEO who has over 25 years of management Franklin women’s C1 World Champion, after winning Chief Executive, experience within sports organisations. He has both individual and team gold in 2017. In the British Canoeing led transformational change programmes as Canoe Slalom same year Mallory was runner-up in the BT Sport World Champion Chief Executive of Scottish Athletics, Derbyshire Action Woman of the Year Awards. Mallory Sport and most recently England Golf and has has been paddling since the age of five after held senior positions with Sport England, Sport attending an open day at Windsor Canoe Club. Scotland and Sports Coach UK. David commenced his role at British Canoeing in January 2016. 2 The Big Idea The Big Idea 3 The Big Idea Headline benefits Partnership opportunities with British Canoeing’s participation programme The naming rights for Lee Valley White Water Centre Go Canoeing and the National Go Canoeing Week campaign Full naming rights of Lee Valley White Water Centre Naming rights for the Go Canoeing programme Media and digital rights at events Promotions in clubs and centres throughout England Branding integrated across the venue Media promotions around National Go Canoeing Week Broadcast exposure from events Regular promotions through database including solus emails Promotions through database including solus emails Advertising through website, social media and Canoe Focus magazine Branding on all marketing and print material Client and staff engagement opportunities Branding on external signage Client and staff engagement opportunities Partnership opportunities around the 2019 ICF Slalom World Cup and the 2020 ECA European Slalom Championships Principal or Official partner status Partnership opportunities with the British Canoeing Olympic and Paralympic teams in slalom, sprint and paracanoe Official/Staff and Volunteer uniform Official Performance Partner VIP opportunities Branding rights for Great Britain teams On course branding Rights to athletes Regular promotions through database including solus emails Promotions through database including solus emails Advertising through website, social media and Canoe Focus magazine Event branding at major national events Client and staff engagement opportunities Advertising through website, social media and Canoe Focus magazine To discuss in more detail please contact: Andy Westlake | Tel: 07774 414693 | Email: [email protected] 4 The Big Idea The Big Idea 5 About Lee Valley White Water Centre British Canoeing Performance Programmes Lee Valley White Water Centre was Championships. It consists of two courses: Canoeing is one of the UK’s most successful In 2017 five Great Britain athletes on constructed to host the canoe slalom the 300m Olympic Standard Competition Olympic and Paralympic sports. Rio 2016 the performance programme won events at the London 2012 Olympic Course and the 160m Legacy Loop. was canoeing’s best ever Olympic Games senior World Championship titles. Games. It was the only London 2012 - winning 2 gold and 2 silver medals venue to open before the Games and The centre is a hive of activity for canoeing within the slalom and sprint disciplines. The performance programme is now was the first to open after them. and kayaking, attracting people from fully focused on Mission Tokyo and the local region, London and the South Paracanoe made its debut in the Rio 2016 expects to be challenging for multiple The centre is located in Waltham Cross East, across the UK and internationally. Paralympic Games where the British team medals in each of the three disciplines; and is within the 10,000 acre Lee Valley It has suitability for beginners to elite won 5 medals - 3 gold and 2 bronze slalom, sprint and paracanoe. Regional Park in Hertfordshire. athletes. It also attracts thousands of - from the 6 events available. visitors for white water rafting and Lee Valley White Water Centre is recognised a host of other leisure pursuits. by the International Canoe Federation as one of the best canoe slalom courses in the Owned and funded by Lee Valley Regional Go Canoeing world and is without doubt the best example Park Authority and managed by Vibrant of Olympic white water legacy in the world. Partnerships, the centre offers an extensive Go Canoeing is one of British Canoeing’s National Go Canoeing Week is the annual sports development programme and most successful developments. It aims to campaign to encourage and inspire people The centre hosted a World Cup event in is also home to the British Canoeing attract, engage and inspire new people to to get on the water. 2014 and the 2015 ICF Canoe Slalom World slalom performance programme. take up paddling. Steve Backshall, Michaela Strachan Go Canoeing promotes starter sessions and have been ambassadors for National Go About British Canoeing guided tours, develops and signposts scenic Canoeing Week and in 2018 more than canoe trails and encourages participation 300 sites engaged in the programme, with in events and challenges. Participation is paddlers registering a total of 57,674 miles British Canoeing is the national governing There are over 35,000 members of British growing and there really is something for during the week. body for paddlesport in the UK. Canoeing with a 9% increase during 2017. In everyone within Go Canoeing. line with the ambition of Stronger Together Over 2 million adults and children take part there are plans to increase membership to in paddlesport each year in the UK. 75,000 by 2021 and our engaged database is to be in excess of 100,000 by 2021. 2019/2020 International Events According to the latest Sport England Active Lives survey 330,000 people participated In 2017 British athletes won 90 European In April 2017 British Canoeing won the from around the world and will be in canoeing at least once in the last 28 and world medals in all Olympic and non- rights to host the ICF Canoe Slalom World hosted at Lee Valley White Water days (or at least 12 times a year). Of these Olympic competition disciplines. Cup event in 2019 and the 2020 ECA Canoe Centre from 14 to 16 June 2019. participants 38% were women. Slalom European Championships. Both An international events strategy has so far bids were fully supported by UK Sport The European Slalom World Championships In 2017 British Canoeing launched Stronger secured four international events across and Lee Valley Regional Park Authority. in 2020 will be the final qualifying event for Together, the new four-year strategic plan for three competition disciplines to be hosted the Tokyo 2020 Olympic Games later that the sport. Stronger Together presents a clear in the UK between 2019-2021. British The ICF Canoe Slalom World Cup will year and will be hosted at the Lee Valley purpose and vision for British Canoeing. It also Canoeing is in the process of bidding to host attract entries from the best athletes White Water Centre from 15 to 17 May 2020. sets out 11 ambitions to be delivered by 2021. the 2023 ICF World Slalom Championships. 6 The Big Idea The Big Idea 7 The Big Idea To discuss in more detail please contact: Andy Westlake Tel: 07774 414693 Email: [email protected].