Ashton Gate Sports & Convention Centre
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ASHTON GATE SPORTS & CONVENTION CENTRE A New Home For Bristol Flyers Ashton Gate Sports & Convention Centre (SCC) THE VISION n 2016 Ashton Gate/ delivery of a new development on two sites. Bristol Sport delivered the £45m redevelopment Ashton Gate Sports & Convention Centre is of the home of Bristol the focal point of our proposal and presents a City FC and Bristol Bears unique opportunity to develop underused land I Rugby. currently used for employment and retail next to the stadium and enable Ashton Gate/Bristol Working in what was an extremely complex Sport to provide a permanent home for the Flyers and space-restricted site Ashton Gate has Basketball Team. A team that sold out every now been transformed into one of the leading home game of the 2017/18 British Basketball sports stadiums in the country and the largest League season. conference and events venue in the South West. The development will represent a true This project led by Ashton Gate chairman Martin multi-purpose site and a new city sporting Griffiths was delivered on-time and on-budget quarter for Bristol; delivering national and through private funding, backed by Ashton Gate/ international events and entertainment. Alongside Bristol Sport owner Stephen Lansdown, CBE. the 4,000-capacity venue will be two hotels, a multi-storey car park and apartment living space. Ashton Gate Stadium represents delivery of Phase 1 of our ambition to deliver and support Cumberland Village is the second site and is first-class sport in the region and inspire the located a short walk to the west of the stadium, community through sport. between the Long Ashton Park & Ride and lack of affordable homes, we propose that industrial land adjacent to the stadium. It is right Cumberland Village be developed as an intrinsic It is providing economic regeneration for a local that any proposed development within this city part of the plans. A once in a lifetime opportunity community in an area of the city which has takes account of the housing crisis. to deliver much-needed homes in highly traditionally been left behind. Phase II is intended sustainable location bound by the Metrobus M2 to expand, improve and build on this through the With the current housing shortage and drastic route and the Long Ashton Park & Ride. Ashton Gate Sports & Convention Centre (SCC) SPORT EXPANSION REGENERATION here has long been the ambition to aximise the unique opportunity reate Ashton Gate SCC, the Ashton Gate/Bristol Sport is one of the T bring the Flyers home to Ashton M to build on the success of C catalyst for further regeneration Gate. As part of the Bristol Sport Ashton Gate as a sports, leisure largest employers in Bristol and investment for the South West. group it has always been the aspiration to and events venue. More than The Ashton Gate Stadium redevelopment has have the team play out of BS3. Ashton Gate has established itself as the 1,000 delivered on the aspiration to regenerate a members of staff With record crowds the team is constrained by centre of sport and entertainment in South poor quality facility into a sporting and events its current home venue at SGS College Arena. West England and hosts two of the region’s destination that Bristol and the South West can The construction of a 4,000-capacity venue largest clubs – Bristol City FC and Bristol be proud of. would provide the Flyers with the opportunity Bears. The transformation of the stadium has 80% of staff Phase I, the stadium, has created more than live within to secure long-term sustainable success. been a key catalyst in the ongoing success of 1,000 jobs in the community to date. The five miles 96% both clubs. of those live Phase II expansion has the prospect of creating We also believe it would enhance the city’s of Ashton Gate within BS3 postcodes hundreds if not thousands more new jobs in the sporting prowess and create a new ‘City The stadium itself is a first-class facility on a future. Quarter’ centred around sport, leisure and constrained site. Expanding into the adjacent events. The aspiration is to build on the success The unique opportunity to invest in and land will develop the site into a world-class to compete with other UK venues, namely of Ashton Gate Stadium by transforming the develop the underused land currenty used for destination for rugby and football fans. providing ‘on-site’ provision. employment and retail adjacent to the stadium area into Bristol’s sporting quarter. Furthermore, expansion will enhance the Physically connecting the Sports Convention will enable Ashton Gate to become a genuine The new home for the Flyers is intended to financial sustainability of both clubs as they Centre into the stadium will enable us to physical and socio-economic gateway and a be multi-functional; enabling a wide variety of seek to compete at the highest level. create a new “front door” and Circulation catalyst for investment in Bristol and the South formats for professional and community use Office space within the stadium is at Hub that serves the entire site. West Region. whilst catering for everything from badminton, capacity; the Coffee Shop and Club Store to boxing, netball to handball and much more. There is a unique opportunity at Ashton Gate The Metrobus M2 and Portishead Line sit have been a success and need to expand to to deliver a thriving centre with sport at metres from Ashton Gate Stadium, a place satisfy demand. its very heart and the stadium as the focal where thousands of regional supporters, fans Ashton Gate has become one of Bristol’s and point. At the same time hugely enhancing and event goers attend every week, yet there is the region’s foremost destinations for sports the experience of the supporter, patrons no direct connection. Piaza looking north along Colliter’s Brook hospitality, conferences and events. We and visitors to the city. The redeveloped As part of the holistic masterplan, alongside our want to build on this and deliver a premium Ashton Gate Stadium was Phase I. We now proposals, we are committed to consulting with hotel that supports the existing business wish to bring forward Phase II and take the other key stakeholders over how connectivity and enables Bristol’s primary sporting venue opportunity to build on this success. can become a reality. Ashton Gate Sports & Convention Centre (SCC) COMMUNITY PLACE SUSTAINABILITY nspire the community through eliver a memorable and quality eliver long-term viability and I sporting success and create D urban environment, a ‘place’ and D underpin the security of Bristol’s ASHTON GATE ANNUAL sustainable places, neighbourhoods destination where the community top-level professional sports. HOSPITALITY REVENUE and communities. want to spend time. Ashton Gate Stadium currently manages Pre v post development the arrival and departure of thousands of The proposal is to grow a community focused The area around the old Ashton Gate Stadium – supporters each week. around sport, health and well-being. once a secure palisade enclosure – is now Marina Dolman Way. Running alongside Colliter’s Brook, Redevelopment of the adjacent land enables The key to this is delivering a rich sustainable urban NOW it is a genuine piece of public realm that provides this movement to be better managed for £3m environment, inhabited with hundreds of much- safe pedestrian routes for school children, the benefit of everyone; supporters, nearby needed new homes, employment opportunities and 2014 cyclists and dog walkers on a daily basis. More residents and the wider community. There are £250K amenities where people can work, live and play. than this it provides a safe, quality environment four principle elements to this. Bristol Sport’s fast-growing associated charities for thousands of Rugby and Football supporters Unlocking the potential of the new (Bristol Sport Foundation; Bristol City Community on a weekly basis. multi-million-pound Metrobus link that runs car park with managed ingress and egress. Trust; Bristol Bears Community Foundation; Bristol The Wedlock Way gateway and fan zone is adjacent to Ashton Gate Stadium and Ashton Flyers Community) need to expand. Through this Further to this we wish to deliver junction already a plaza and gathering place, exemplified Vale whilst promoting long-term connectivity development they will have the ability to grow and enhancements to the adjacent highways in by the success of Ashton Gate’s World Cup to any future reopening of the Portishead line. have the benefit of a multifunction hall, breakout order to improve the existing movement and Village when 30,000 supporters gathered here and socialising space to be delivered as part of the Cycling and pedestrian connectivity will be flow. Maximising and improving on Ashton across the tournament including 6,000 on one night. new Flyers home venue. hugely enhanced through provision of an on- Gate Stadium’s existing and evolving Travel The focal point of the masterplan will be the axis site cycle hub for hundreds of cyclists whilst and Operational Management Plans, including The new SCC will hugely enhance the community along Colliter’s Brook and Marina Dolman Way, the footways and cycleways around the bus services, park and ride, control orders and outreach and capability of all of the organisations and an enhanced and enlarged fan zone and site boundary can be hugely improved as a licensing. which are part of the Bristol Sport group. plaza. consequence of the development. The public Finally, and fundamentally supporting The proposed Cumberland Village is linked to realm will be completely permeable to both The aspiration is to deliver a green corridor professional sport in the city and inspiring Ashton Gate by the new Metrobus West and Long cyclists and pedestrians.