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XTRAVAGATE - THE BUSINESS PROBE ISSUE 13, JUN 2017 DEPARTMENT OF MANAGEMENT STUDIES, NATIONAL INSTITUTE OF TECHNOLOGY (TRICHY) In This Issue Paris Agreement without United States Anfangen ist leicht, Beharren eine Kunst A Nostalgic return to our Cam- pus Memories Work of an MBA Graduate MBA in Operations Management and Linked Roles and Opportu- nities World Bank and its role in the Global Economy Movie Corner– Phas Gaye Re Obama Snippets “The more that you read, the more things you will know. The more that you learn, the more places you'll go” - Dr. Seuss AUTHOR Paris Agreement without United States he Paris Agreement of 2015 the situation is not as grim as it might was an iconic moment in seem to be. Trump government may History. Unlike its predeces- have pulled out of the Agreement and T domestically hindered the progress sors in Kyoto (1992), Copenhagen made by the Obama administration, (2009) or Doha (2012), which tried to but the momentum will not be lost ‘force’ greenhouse gas emission cuts simply because of one word – Eco- on its signatories, the Paris Agree- nomics. Since last few years, the cost ment asked all the countries of the of generating energy from renewable world to put forward their own plans sources has reduced tremendously; in fact, like the Moore’s Law for tran- for controlling emissions and mitigat- Pranav Kumar sistors, there is the “Swanson’s law” ing global warming, and they did, 195 which states that the price of solar MBA Batch of 2015-2017 of them! The goal is to limit the cli- photovoltaic modules tends to drop Mobius Knowledge Service mate rise to less than 2 degree Cel- by 20% for every doubling of cumula- sius by 2060, thus giving us 40 more tive shipped volume. American com- [email protected] years to clean up the environment. panies have lead the way in this “Green Revolution” and are already Every five years the member coun- reaping the benefits from it. In the tries will be evaluated (the first USA, the coal generated electricity evaluation will be in 2023) on the pro- dropped by more than half in the last gress of their commitments and the ten years; while the electricity gener- plan for the next five years, which ated by solar rose 5000%. Today, it should be more ambitious than the costs less than $8 megawatt/hour to maintain and operate utility-scale so- previous one. This comes with no lar power plants as compared to an “While this is a step legal binding, but the Agreement average of $33 from coal (not includ- works on “praise or shame” model. ing the $500 million that the Ameri- forward it goes no- Additionally, the developed world has can government spends annually where near far enough. taken the responsibility to commit towards health ailments arising from $100 billion every year by 2020 to coal usage). A comprehensive com- parison can be found here. The planet is in crisis. help the developing countries fight We need bold action in climate change. The USA leads the Although Mr. Trump promises to take contributors with $3 Billion in commit- the country back to coal, to generate the very near future ments by the Obama administration employment, around 250 coal mines have plans to switch to cleaner en- and this does not pro- (though it has one of the lowest per ergy. More than 300 cities and a vide that.” capita contribution, around $10 per dozen states have pledged to be taxpayer, while Sweden has pledged committed to the Paris Agreement around $60 per taxpayer). It has al- targets. Texas is one of the pioneers - Bernie ready contributed around $1 billion, worldwide where Wind Power is con- but further funding is expected to be cerned and is a staunch Republican State along with being an oil-rich re- Sanders halted. gion. While Trump administration brushes aside Climate Change as With Trump administration pulling out rumours, corporate America along of the Paris Agreement, it has put the with the states is taking the situation agreement and the funds in peril. But seriously. Page 2 Xtravagate - The Business Probe Around the world, the scenario is less President Trump’s decision to with- “We have opened a new gloomy. While once upon a time, draw from Paris Agreement and to kill chapter of hope in the China and India were reluctant to be the domestic Clean Power Plan will a part of such Agreements, citing further boost China’s role in the lucra- lives of 7 billion people on massive population and relatively tive leadership role. the planet. We have (the less economic development, now planet) on loan from fu- both the nations are leading the way Overall, the situation looks like it can be managed. With private players ture generations. We have towards the next Green Revolution. India has halted plans for building recognizing the enormous benefits today reassured these fu- almost 14 gigawatts of coal-fired from renewable sources, the day is ture generations that we plants as renewable energy seems to not far, when the 80-20 ratio (presently 80% of energy consump- will all together give them be available at aggressive low costs (the recent Bhadla solar power park tions from around the world from non- a better earth.” auction in Rajasthan saw bidding as renewable sources while 20% from low as Rs. 2.44 per unit for 200 Mw, renewable sources) will reverse to 20 - Prakash while coal generated electricity sells -80. To get a detailed report on re- Javadekar at an average of Rs. 3.21 per unit). newable infrastructure investment, Additionally, the ten indigenously built one can read the report by World Nuclear reactors in India (after years Economic Forum by clicking here. of drudgery with the USA and other nuclear fuel suppliers) will generate tens of thousands of jobs and give a boost to the economy. In Germany, often the villages gener- ate so much electricity from renew- able sources that they sell to the “This one trend, cli- main electric grid for good profits. China is steadily becoming a world mate change, affects leader in renewable energy’s R&D. all trends” - Barack Obama Page 3 Anfangen ist leicht, Beharren eine Kunst AUTHOR tarting is easy, persistence is a startup into a multi-billion-dollar an art. Technically, this is the company. From initially selling just S real implementation that has books to selling computers, smart- taken place for the companies that phones, and household necessities, have grown into prosperous and Amazon has grown by leaps and dominating forces in the world today. bounds. To get lost in the sea after a fast start is one of the easiest things a busi- On the other hand, Boo.com failed to ness can achieve. Literally, for every catch consumers after a brief stint in business, the hidden goal is not to the market. Delay in launching prod- get lost into the dreary desert sand of ucts and failing to keep up with the the invisible sea. Let’s look at a few market demands resulted in a com- of the greatest companies who have plete disaster for this company’s as- Tryambak Chatterjee survived the initial troubles and have pirations. The company had a target become successful today. On the of selling fashion clothing online but MBA 2nd Year other side of the coin, let’s look at a the consumers were not able to few others and how they have fallen switch to online market for clothes DoMS NITT into the sea. Or in other words, from the brick and mortar stores. As “Fällt ins Meer”. a result, there was a complete failure [email protected] of the business model which ulti- Going back to the 1960’s down the mately resulted in the failure of the roots of one the uber expensive ex- company. otic car manufacturer in the world known as “Lamborghini”, a fire to The above examples clearly illustrate grow and a focus to be the best in the the need for proper understanding of market propelled the aspirations of its the consumer mindset. founder Ferruccio Lamborghini into a company which is valued at over a After all “Verbraucher ist der billion dollars today. Producing sports König” (Consumer is the King). cars is a cup of tea for Lamborghini and it is always in competition with its arch rivals Ferrari, the very reason why the company came into exis- “Tell me and I forget, tence in the first place. Adjusting to the requirements of the market and teach me and I may re- an unmistakable design to stand out member, involve me propelled this high-end luxurious car maker to withstand the sands of time. and I learn.” On the other side, the car company known as Nu-Klea came into exis- tence in 1959 and died down in 1960. - Benjamin It manufactured an electric car model which was ahead of its time and con- Franklin sumers were not willing to accept it all. As a result, it died a peaceful death within two years of its starting date. Now directly jumping from the 1960s to 1990s comes the story of Amazon. The e-commerce website has grown over the years due to the vision of its founder Jeff Bezos, who transformed Page 4 AUTHOR A Nostalgic return to our Campus Memories AUTHOR he internships started off with an air of excitement. The last T day of college was hectic as everyone was busy with his/her travel plans. The first day of the internship was filled with anticipation as every- one looked forward to gain a rich learning experience.

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