FOR IMMEDIATE RELEASE

CONTACTS: Anna Lingeris Kelly Karcz JSH&A Public Relations 717.534.4874 630.932.9316 [email protected] [email protected]

HERSHEY’S TREATS FACT SHEET

The Hershey Company’s complete 2012 Halloween collection can be found at retailers nationwide. For more information on Hershey’s® seasonal products, as well as fun Halloween party ideas, homemade crafts, games and delicious new Halloween recipes, visit www.CelebratewithHersheys.com.

New Items: • NEW – ® Screme EggTM • NEW – ® Halloween Bar • NEW – Super Snack Size Stand Up Bag Assortment – 210 Pieces (Hershey’s® Bars, Reese’s® Peanut Butter Cups, ® Candy, Kit Kat® Miniatures, ® Balls) • NEW – Super Snack Size Chocolate / Candy Mix – 140 Pieces (® , ® Strawberry Twists, Whoppers Malted Milk Balls, Twizzlers® Pull ‘n’ Peel ® Candy, Milk Duds Candy and Twizzlers Rainbow Twists) • NEW – Super Snack Size Stand Up Bag Chocolate / Sugar Candy Mix –130 pieces (Reese’s Peanut Butter Cups, Kit Kat Miniature Wafers, Jolly Rancher Fruit Chews Candy, Hershey’s Milk Chocolate Bars, Jolly Rancher Stix® Candy) • NEW – Halloween Reese’s Peanut Butter Cups & Kit Kat Miniatures Assortment Party Bag –115 pieces • NEW – Halloween Hershey’s Miniatures Assortment Party Bag –115 pieces (Hershey’s Milk Chocolate Bars, Hershey’s Special Dark® Chocolate Bars, Mr. Goodbar® Chocolate Bars and ® Chocolate Bars) • NEW – Hershey’s Lovers’ Assortment Snack Size – 50 pieces (Hershey’s Milk Chocolate Bars, Hershey’s Cookies ‘n’ Crème Candy Bars, Hershey’s Milk Chocolate with Almonds Bars and Mr. Goodbar Chocolate Bars)

Classic Treats Dressed Up in Costume: • NEW LOOK – Reese’s Peanut Butter Pumpkin • NEW LOOK – Fall Reese’s Pieces® Candy • NEW LOOK – Jolly Rancher Assorted Fruit Chews Snack Size • Fall Hershey’s Kisses® Brand Pumpkin Spice Flavored • York® Peppermint Batty • Fall Pumpkins • Hershey’s Kisses Brand Milk in fall-colored foils • Kit Kat Orange Snack Size Wafers

Frightfully Fun Mixes for Any Party: • NEW MIX – Assorted Chocolate Stand Up Bag – 125 snack size pieces (Hershey’s Milk Chocolate Bars, Reese’s Peanut Butter Cups, Hershey’s Cookies ‘n’ Crème Candy Bars, Whoppers Malted Milk Balls, and ® Candy Bars) • Demon Treats Stand Up Bag – 130 snack size pieces (Reese’s Peanut Butter Cups, Reese’s Pieces Candies, Kit Kat Miniature Wafers, Whoppers Malted Milk Balls and Milk Duds Candy)

• Hershey’s Monster Mix® – 80 snack size pieces (Milk Duds Candy, Whoppers Malted Milk Balls, Twizzlers Mini Bars® Candy, Jolly Rancher Stix Candy) • Hershey’s Shapes Assortment – 75 snack size pieces (Hershey’s Milk Chocolate Tombstones, Hershey’s Cookies ‘n’ Crème Tombstones, Reese’s Peanut Butter Pumpkins and York Peppermint Pattie Pumpkins)

Keep Your Candy Dishes Full All Season Long: • Jolly Rancher Assortment Snack Size – 120 pieces (Jolly Rancher Original Fruit Chews, Jolly Rancher Tropical Fruit Chews and Jolly Rancher ) • Twizzlers Assortment Snack Size – 120 pieces (Twizzlers Sweet & Sour Filled Twists, Twizzlers Strawberry Twists and Twizzlers Pull ‘n’ Peel Candy) • Hershey’s Chocolate Assortment – 100 snack size pieces (Kit Kat Miniature Wafers, York Peppermint Patties, Mr. Goodbar Chocolate Bars and Whoppers Malted Milk Balls) • All Time Greats® Mix – 100 snack size pieces (Hershey’s Milk Chocolate Bars, Reese’s Peanut Butter Cups, Kit Kat Miniature Wafers, Almond Joy Candy Bars)

Hershey’s Boo Blvd. Trick-or-Treat Trail • This year, Hershey’s is partnering with online community Mom Bloggers Club to create the virtual Hershey’s® Boo BlvdTM trick-or-treat trail. • From September 17 – October 30, select members from the Mom Bloggers Club will be featured on www.CelebratewithHersheys.com. • Featured contributors will be sharing their best tips, hints and tricks to help site visitors have a frightfully-fun Halloween; topics will include: making the perfect Halloween costume, fall recipes to bake with your children and tips to have a safe trick-or-treat.

For more information on Hershey’s Boo Blvd. trick-or-treat trail, visit www.CelebrateWithHersheys.com/BooBlvd.

Halloween Party Ideas and Delicious Recipes Hershey’s is ready to help you gear up for Halloween with fun craft, decorating and recipe ideas from CelebrateWithHersheys.com. The site offers a variety of spooky ideas to make sure you have a memorable Halloween with your family. From sweet recipes like the Halloween Chocolate Cake or Witches Hat Cupcakes to festive decorations like these Creepy Creatures, you’ll find everything you need to scare up some fun this season.

Hershey’s Halloween collection is available at retailers nationwide. For more information on the entire line of Hershey’s Halloween treats, visit www.CelebratewithHersheys.com.

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