Case Study Met with Peter Volf, Chief Inspector of the Bega Valley, NSW Police in June, 2019, Who Advised —
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Tathra It’s in our Nature A Community’s experience of a bushfire impact and recovery This Report details the events of the Tathra and District Fire, which occurred on 18 March, 2018, with a focus on the impact on tourism and businesses in a small rural, coastal New South Wales town in Australia. ‘Tathra – It’s in our Nature’ is the theme of an ongoing advertising campaign aimed at attracting visitors to the beauty of Tathra and surrounds, its stunning environment and its generous people. “Stay in Nature, Play in Nature”. Campaigning focuses on the destination brand of ‘immersion in nature’ and continues to be supported by the efforts of all stakeholders. The Tathra Instagram page @visittathra now features some of the region’s most stunning images. ‘Tathra is open for business’ was a campaign to attract visitors back to the region following a bushfire on 18 March, 2018 which destroyed 15% of the homes and 30% of the tourist accommodation within the town. The campaign featured local people talking about why Tathra is a great place to live. It reinforced that the heart of the town and the surrounding natural beauty were still here. It also reached out to all the people and communities in the Sapphire Coast region and around Australia that supported Tathra in its hour of need. Many did so in recognition that “it could have been our town”. This publication aims to do what is also in Tathra’s nature, and that is to give back. To reach out to people, businesses and communities that helped Tathra to get back on its feet, by sharing our journey, so that others might learn from our experience. Thank you all. _________________________________________ Notes: 1. The Tathra & District Fire of 18 March, 2018 impacted on the communities of Reedy Swamp, Vimy Ridge and Tathra. This report focusses on business and tourism impact and recovery thus its primary focus is on Tathra. 2. This publication does not review the fire event and actions taken. Publications that have done this to date include: • Keelty, M. June 2018. The Bega Valley Fires Independent Review, Office of Emergency Management, Department of Justice, NSW Government. • Bushfire and Natural Hazards CRC, May 2018. Quick Response Report: Tathra Bushfires, Business Cooperative Research Centres Programme, Department of Industry, Innovation & Science. Tathra — It’s in our Nature AUTHORSHIP & ACKNOWLEDGEMENT This research project is part of the Tathra-Sapphire Coast Tourism Resilience Project, the result of a partnership between the Tathra & District Chamber of Commerce, Bega Valley Shire Council, Sapphire Coast Destination Marketing and About Regional. Appreciation goes to the businesses who participated in this research, sharing their experiences of the Tathra & District Fire, how prepared they were prior to the event, and the impact of the fire on their businesses in particular, and more broadly, tourism in the area. The learnings in this report emerge directly from their narratives and suggestions. Sincere thanks must go to Tathra resident, Mark Darby, who initiated this project, and conducted the majority of interviews with businesses; and to David Beirman, Tourism Management Discipline Group, University of Technology Sydney,who also conducted some interviews and provided guidance on interview questions and evaluation of the Tathra-Sapphire Coast Tourism Resilience Project. In September 2019, the Tathra-Sapphire Coast Tourism Resilience Project was announced the winner of the NSW Resilient Australia Awards 2019 (Business Category). Report written by Suzette Fullerton and Mark Darby. Report edited by Ian Campbell. Desktop Publishing by Kate Howarth. © Tathra & District Business Chamber 2019 ISBN 978-0-6486600-0-2 (Print) ISBN 978-0-6486600-1-9 (PDF) This project is funded by a Commonwealth and NSW Government grant under the Community Resilience Innovation Program 2018–19. iii Tathra — It’s in our Nature Front page image – ‘Embers from Heaven’: A collection of mandalas on bark, artwork using texta and coloured pencil on photocopy paper, black card, glue-stick, and burnt bark from the Tathra Wildlife Reserve, works completed by members of the Tathra Firebirds. ‘Embers from Heaven’ was one of several ongoing projects available at the Tathra Firebirds ‘Get Creative’ art and craft sessions held between July and November, 2018. “The ember attack on the town on March 18, 2018 was fearsome, the hot gale-force winds scattered burning sparks and fireballs well ahead of the fire front. Some homes that survived the initial fire were later destroyed by embers, skipping some streets and landing on others. The embers crawled under eaves and decks and garden mulch and flared up hours later, and parts of the town and forests were still being water-bombed days after people returned. The project reclaims these embers; we have created something colourful and beautiful, using mandalas as tiny rose windows to help us heal.” — Tathra Firebirds. iv Tathra — It’s in our Nature SUMMARY Tathra, on the picturesque Sapphire Coast of New South Wales is a small, strong, resilient town and community. Like many other small towns, it has a town hall, churches, primary school, service clubs, hotel, restaurants and cafes, holiday accommodation, and small businesses servicing the local community. It is bordered by the natural beauty of national parks, state forest and stunning coastline. It welcomes visitors from cities, country regions and overseas. Tourism is the life-blood of the local economy – it employs many local people. The population doubles or triples in the peak holiday periods. These seasons often coincide with the peak bushfire season. This could be the same description for many towns in coastal Australia. The bushfire that burnt through the town of Tathra occurred only ten days prior to the peak tourism period for Tathra, Easter and March-April school holidays. This report seeks to ask — • What can we learn from Tathra’s experience of the bushfire? • From a community and business perspective, how could we better prepare? • How did Tathra recover? • Having been through the experience, what would we suggest to other businesses and communities? This report focuses on the ‘lived experience’ as told by business owners — their frank and honest experiences. It also includes comments from emergency services agencies, partner organisations, community representatives, school students and community groups. It is community voices sharing their experience of the Tathra & District fire — for the benefit of others. v Tathra — It’s in our Nature Key learnings: Community Leadership ……………………………………………………………p. 28 Preparedness ………………………………………………………………………. p. 84 Recovery ……………………………………………………………………………. p. 98 Recommendations for Business ………………………………………………… p.102 Community ………………………………………………………………………… p.153 Note: Quotes formatted such as this, were obtained directly from the Tathra & District business owners/operators as part of the Tathra-Sapphire Coast Tourism Resilience Project. vi Tathra — It’s in our Nature Tathra — It’s in our Nature FOREWORD – IAN CAMPBELL The last 18 months have been an extraordinary chapter in the Bega Valley’s story. The Reedy Swamp, Vimy Ridge, and Tathra Bushfire of March 2018, was soon followed by the vast Yankees Gap Bushfire during August and September of the same year. Each person involved has a unique and different experience, one that is still being processed, and one the experts say will always play a part in our lives. This report looks to capture broad brush strokes of the Tathra experience, with a bent towards business and tourism operators, part of the story that perhaps hasn’t been told. You will recognise elements of your story, your contribution, your experience within the pages of this report. You will feel pride in yourself and your community. You will feel the heat and fear of that day again. But you will be grateful this work has been done. Sadly, our community won’t be the last to experience bushfire or other natural disasters. This report starts to put in to play the Bega Valley experience in the hope those who follow, will learn from us and be able to move forward because we have been there before them. We have all been touched by the generosity of many during this time. There is a real hope that this report ‘pays that forward’ and makes sure the lessons learnt and the experience gained is shared so that we are all stronger and better prepared to face the next test. Regards Ian Campbell About Regional vii Tathra — It’s in our Nature CONTENTS Table of Contents AUTHORSHIP & ACKNOWLEDGEMENT ........................................................ iii SUMMARY ............................................................................................................. V Key learnings: ....................................................................................................... vi TATHRA — IT’S IN OUR NATURE ................................................................ VII FOREWORD – IAN CAMPBELL ........................................................................ vii CONTENTS ....................................................................................................... VIII CHAPTER 1: TATHRA & SAPPHIRE COAST ................................................. 1 1.1 The importance of tourism to Tathra ............................................................. 3 1.2 Tathra & District Chamber of Commerce ...................................................... 4 1.3 Tathra Wordcloud ..........................................................................................