Exotics, Minicars Win Big in First Half the Peugeot 207 CC (Shown) Strength- Ened Its Leadership in a Segment That the Half
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20080915-0018_19-ANE.qxd 1/7/09 3:44 PM Page 18 PAGE 18 · www.autonewseurope.com September 15, 2008 Market analysis by segment, European sales ROADSTER & CONVERTIBLE Exotics, minicars win big in first half The Peugeot 207 CC (shown) strength- ened its leadership in a segment that the half. Sales were helped by rising fuel Changing segments declined 15.9% overall in the first half. Luca Ciferri costs and growing concerns about CO2. The Ford Focus Coupe Cabriolet, Smart Automotive News Europe The big winners in the minicar segment First-half 2008 winners and losers ForTwo and 207 CC where the only models to post gains among cars were the Fiat 500 and the second-genera- Exotics +22.4% in the segment’s top 10 in the first half. Led by strong sales of the Audi R8, the ex- tion Smart ForTwo. The factors that are Minicar +19.0% otics segment was Europe’s fastest growing helping minicar volumes grown are hurt- Premium coupe +9.9% 2008 2007 % Change Seg.share% class of cars in the first half, up 22.4 percent ing sales of large SUVs. That segment de- Peugeot 207 CC 26,092 26,068 0.1 20.9 to 6,817 units, according to figures from UK- clined 44.4 percent to 45,226 units. Large SUV -44.4% Volkswagen Eos 18,431 20,094 -8.3 14.7 based market researcher JATO Dynamics. Coupe -35.9% Opel/Vauxhall Astra TwinTop 12,179 16,060 -24.2 9.7 At the other end of the price and fuel-ef- You can download this list as a PDF from our Large -29.5% Smart ForTwo 10,844 6,909 57.0 8.7 ficiency scale, minicars grew 19 percent in Web site at www.autonews.com/segmentsH1 Renault Megane 9,567 15,375 -37.8 7.6 Mazda MX-5 8,351 12,423 -32.8 6.7 Peugeot 307 CC 7,796 13,323 -41.5 6.2 Ford Focus Coupe Cabriolet 7,689 3,758 104.6 6.1 MINICAR UPPER MEDIUM Opel/Vauxhall Tigra TwinTop 5,620 7,238 -22.4 4.5 Launched in July 2007, the new Fiat 500 already is a strong competitor The new Ford Mondeo continued its steady growth in the first half, but Volkswagen New Beetle 4,082 5,152 -20.8 3.3 in Europe’s minicar segment. During its first full year on the the gain was not enough to unseat the segment-leading VW Passat TOTAL 125,091 148,829 -15.9 1.5 market the 500 finished the first half at No. 2 be- (shown). The Mondeo’s sales grew 45.1% through June to 95,105 Segment total includes: Citroen C3 Pluriel, Mitsubishi Colt, Nissan Micra, Opel GT hind the Fiat Panda (shown), the segment units. But even with a 16.3% decline, the and Chrysler Sebring. leader since 2004. The minicar seg- Passat remained the clear segment ment was Europe’s second-fastest- leader with a volume of 140,885 SMALL MINIVAN growing class in the first half, up units. Among the top 10 models, 19% to 676,722 units. just three showed sales increas- Small minivans continue to slide. The segment’s es in the half: the Renault Lagu- volume fell 5.5% in the first half compared na, up 70.8%, Mazda Mazda6, with the same period last year. That fol- 2008 2007 % Change Seg.share% up 2.6% and the Mondeo. lows a 22.6% decline in 2007. Despite a Fiat Panda 123,074 149,274 -17.6 18.2 big sales increase, the Renault Modus/- Fiat 500 92,802 967 - 13.7 Grand Modus remained far behind the Renault Twingo 72,003 35,686 101.8 10.6 2008 2007 % Change Seg.share% Opel/Vauxhall Meriva (shown). Citroen C1 57,326 52,389 9.4 8.5 Volkswagen Passat 140,885 168,273 -16.3 25.8 2008 2007 % Change Seg.share% Toyota Aygo 54,881 53,495 2.6 8.1 Ford Mondeo 95,105 65,527 45.1 17.4 Peugeot 107 54,781 55,564 -1.4 8.1 Renault Laguna 61,610 36,068 70.8 11.3 Opel/Vauxhall Meriva 64,902 75,822 -14.4 28.1 Smart ForTwo 44,973 30,514 47.4 6.6 Opel/Vauxhall Vectra 51,046 59,965 -14.9 9.4 Renault Modus/Grand Modus 43,481 33,038 31.6 18.8 Chevrolet Matiz/Spark 39,398 35,026 12.5 5.8 Toyota Avensis 45,515 61,796 -26.3 8.3 Ford Fusion 41,420 45,531 -9.0 18.0 Ford Ka 30,726 29,729 3.4 4.5 Peugeot 407 40,969 66,820 -38.7 7.5 Nissan Note 38,508 37,094 3.8 16.7 Kia Picanto 24,179 34,713 -30.3 3.6 Mazda Mazda6 37,010 36,084 2.6 6.8 Opel/Vauxhall Agila 17,031 12,830 32.7 7.4 TOTAL 676,722 568,626 19.0 7.9 Citroen C5 26,612 27,819 -4.3 4.9 Fiat Idea 10,217 17,104 -40.3 4.4 Segment total includes: Hyundai i10, VW Fox, Fiat 600, Suzuki Splash, Hyundai Fiat Croma 18,636 15,542 19.9 3.4 Hyundai Matrix 7,684 9,738 -21.1 3.3 Atos/Amica, Daihatsu Cuore/Charade, Daewoo Matiz and Daihatsu Trevis. Honda Accord 14,567 16,952 -14.1 2.7 Peugeot 1007 7,149 11,000 -35.0 3.1 TOTAL 545,543 574,399 -5.0 6.4 Suzuki Wagon R+ 303 1,770 -82.9 0.1 Segment total includes: Chevrolet Nubira, Opel/Vauxhall Signum, Chrysler Sebring and Mitsubishi Space Star 19 114 -83.3 0.0 SMALL Dodge Avenger. TOTAL 230,724 244,139 -5.5 2.7 In the first half, the Peugeot 207 (shown) barely held on to its title as Europe’s best-selling small car. The Renault Clio was just 111 units behind LARGE MEDIUM MINIVAN its French rival. Peugeot led the seg- Large cars continue to lose sales. In the first six month, the segment de- ment from 2000 to 2005, lost the lead to the creased by 29.5%, its seventh decline in the past eight years. The Subaru The Citroen C4 Picasso (shown) ended Clio in 2006 and returned to the top in 2007. The Opel/Vauxhall Legacy/Outback (shown)regained the seg- the Renault Scenic’s 11-year reign at Corsa also has a chance to finish the year as the top-selling small car. ment lead in the first half from Skoda the top of the segment. The C4 Superb, which was Europe’s Picasso/Grand Picasso took the 2008 2007 % Change Seg.share% top-selling large car in 2007. lead in the first half because of a Peugeot 207 221,687 216,076 2.6 10.6 The Legacy/Outback was 47.3% sales surge to 115,932 Renault Clio 221,576 228,835 -3.2 10.6 the only model in the top units. Meanwhile, the Renault Opel/Vauxhall Corsa 218,418 226,235 -3.5 10.5 10 to increase sales, up 6% Scenic/Grand Scenic declined 26.7% to 105,261 units. The aging Xsara Ford Fiesta 188,799 205,329 -8.1 9.0 to 7,674 units. Picasso still commands 5.8% of the segment, contributing to Citroen’s Fiat Grande Punto/Punto 178,459 227,302 -21.5 8.5 coverage of almost a quarter of medium minivan sales. Volkswagen Polo 156,059 156,744 -0.4 7.5 2008 2007 % Change Seg.share% 2008 2007 % Change Seg.share% Toyota Yaris 129,215 140,884 -8.3 6.2 Subaru Legacy/Outback 7,674 7,238 6.0 23.3 Skoda Fabia 117,207 107,576 9.0 5.6 Skoda Superb 6,567 8,243 -20.3 19.9 Citroen C4 Picasso/G. Picasso 115,932 78,685 47.3 18.5 Citroen C3 104,827 111,214 -5.7 5.0 Chrysler 300 5,047 8,156 -38.1 15.3 Renault Scenic/Grand Scenic 105,261 143,630 -26.7 16.8 Dacia Logan 91,134 86,053 5.9 4.4 Hyundai Sonata/Sonica 3,357 5,903 -43.1 10.2 Opel/Vauxhall Zafira 90,879 97,415 -6.7 14.5 TOTAL 2,087,635 2,190,186 -4.7 24.5 Chevrolet Epica 3,356 4,501 -25.4 10.2 Volkswagen Touran 70,101 90,454 -22.5 11.2 Segment total includes: Seat Ibiza, Suzuki Swift, Nissan Micra, Mazda Mazda2, Peugeot 607 2,157 3,720 -42.0 6.5 Ford C-Max 64,698 58,462 10.7 10.3 Peugeot 206, Honda Jazz, Hyundai Getz, Citroen C2, Mitsubishi Colt, Chevrolet Citroen C6 1,822 3,858 -52.8 5.5 Citroen Xsara Picasso 36,291 65,182 -44.3 5.8 Kalos/Aveo, Daihatsu Sirion, Seat Cordoba, Suzuki Ignis, Renault Symbol/Thalia, Renault Vel Satis 1,117 1,828 -38.9 3.4 Toyota Corolla Verso 35,609 43,643 -18.4 5.7 Honda City, Subaru G3X/Justy, Daihatsu Materia, Dacia Sandero, Tata Indica, Fiat Kia Magentis 1,097 2,074 -47.1 3.3 Seat Altea 33,385 41,312 -19.2 5.3 Palio and Tata Indigo. Honda Legend 314 642 -51.1 0.9 Skoda Roomster 26,315 31,166 -15.6 4.2 TOTAL 32,961 46,744 -29.5 0.4 Mazda Mazda5 19,677 25,733 -23.5 3.1 Segment total includes: Hyundai Grandeur/Azera, Toyota Camry and Kia Opirus.