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Creating a New Code american chamber of commerce in hungary VOICEVol I. Issue 08, june 2012 Creating a new Code MORE INSIDE: Making ‘losing’ cool Bridging transatlantic trade 3 Contents 4 introduction 14 AnALYSiS 28 Amcham news Dear Members and Friends… Xetra to go live in 2013 Facilitating a double-act PEoPLE IN tHE nEWS 5 16-17, 20 COVEr STORY 29 AmcHAm News Structured musical talent Creating a new Code Emerging a winner from the crisis? 6 PEoPLE IN tHE nEWS 18-19 COVEr STORY Creative problem solving ‘Constructive and substantive 30-31 Amcham News 7 people IN tHE nEWS observations’ Looking for a predictable Making ‘losing’ cool and simple tax system 21 LAnguAgE 8 people IN tHE nEWS “It’s worth learning 32 ChambEr cornEr Bridging transatlantic trade languages… and you can do it!” a central role in Sweden 9 inSidE out 22-23 LiFEStYLE 35-37 AmCham news a sense of peace time Out Budapest New members on board 10 -11 AnALYSiS AmCham news Business news roundup 24-25 Lifestyle 38-41 andrás török’s Budapest Photo coverage 12-13 AnALisys greek exit fears to speed 26-27 AmCham News 42 AmCham news up IMF talks? Positive impact CEO’s note Voice is published on behalf of the American Chamber of Commerce by Absolut Media Zrt., Madách Trade Center, 1075 Budapest, Madách Imre út 13-14., Building A, 8th floor Editor-in-chief: ROBIN MARSHALL ([email protected]) • Contributors: GABRIELLA LOVAS, ROBIN MARSHALL, ANDRÁS TÖRÖK, Time OUT BUdaPest Photography: PÉter Kőhalmi, LÁZár TodoroFF • Design: ABSOLUT DESIGN STÚDIÓ ([email protected]) • Art director: Tamás TárCZY • CEO: TAMÁS BOTKA Advertising: ABSOLUT MEDIA Zrt. ([email protected]) • Sales and Marketing: DÓra Horváth ([email protected]) Product Director: Vanda TaletoviCS-Vedres • Subscriptions: [email protected] • Printing: AbsolUT Print Kft. Websites: www.amedia.hu, www.bbj.hu For AmCham Content: ZSÓFIA JUHÁSZ ([email protected] + 36 1 266-9880/360) Advertising: CSILLA PÁL ([email protected] +36 1 266-9880/319) HU ISSN 2062-1817 VOICE american chamber of commerce in hungary Introduction People in the news 5 President’s letter PEOPLE ix months ago, the AmCham where our proposals were handed over to State Structured musical talent Board came up with its own New Secretary Bence Rétvári (see interview with him Year’s ‘resolutions’, five strategic on pages 18-19) and his legal team. S focus areas for 2012 that I reported Innovation is of course another key priority Stefan Englert loves No one can doubt the artistic merit of the on in our March issue. These areas and we have been very active in that field this BFZ. Last year it played in London in the are of the greatest interest to our membership, spring. The Innovation Working Group, which his job, which is just world famous BBC Proms season, as well namely the promotion of the positive role of now holds committee status, published its as well; his daunting as in New York. “Right now it is absolutely multinationals, raising the profile of SMEs, Position Brief on March 20 at a press breakfast task is to provide the at the top, though the gap between our driving R&D&I, advocating for predictability, with extensive media coverage. The committee, budget and those of the peer group of top especially within the regulatory framework, together with selected board members, also structured sustainable orchestras is a big one.” and working with the government on industry step is to approach high-level decision makers presented the paper to ministry and academic framework within strategies for selected sectors. Let me give you to have a long-term effect, something that we experts in a series of personal meetings (for more which the Budapest Closing that budget gap, or at least securing a quick update on the progress we have made are continuously working on. (For more on this information please read the interview with Dr. the finances of the FZB , is the key. Englert halfway through the year. topic read Péter Dávid’s note on page 42.) Lajos Reich on page 26 of our March issue). Festival Orchestra has six areas of particular focus. “We need to As an international business chamber As for SMEs, our current focus is mainly Finally, I would like to wish you all a pleasant (BFZ) can do what it increase income from ticket sales. We can’t we need to work on highlighting the on education and the supply chain; our SME summer holiday and express my hope that by the does best, enchanting put them up by much in Hungary, there isn’t beneficial impact of FDI and the positive role Committee is actively working on new programs time you read the next issue of Voice, we will all the money to support that, and it is very multinational companies play in the country’s for the fall. I also have to applaud our Regulatory be back full of energy and great plans for both audiences worldwide important people can afford to pay to be part economy and competitiveness. With the Committee for its efforts. As you will see in this our respective businesses and AmCham for the with its breathtaking of the magic of this orchestra, so we need to Századvég study AmCham commissioned on issue (see pages 16-20) our devoted group of second half of the year. performances. broaden the net, to attract more people. FDI, we now have the much-needed numbers volunteer contributors compiled a very practical and research data that can verify this impact to and business oriented AmCham position on the “Next, we need to increase the corporate any skeptic. The study is now available to the new Civil Code. I was honored to participate sponsorship group, find those companies entire membership on the AmCham website at the high level meeting in the Ministry of that have the money and the profile to www.amcham.hu/download/004/567/ (please see QR code below). Obviously, the next Public Administration and Justice in early April, Az_FDI_szerepe_a_hazai_gazdasagban.pdf he German, who has known But in other ways, Englert is a little different. sponsor us. We think the multinationals will the BFZ’s founder and music Although married to a professional be able to help us a lot in this regard. AmCham Member’s Board director, conductor Iván Fischer, musician, he has never been one. “I played T for several years, took up the the piano, but I was neither diligent nor good “Third, we need to create a structure President First ViCe President seCond ViCe President seCretAry treAsurer position of executive director in January. enough, and decided early on I wouldn’t of support groups internationally. We István David Dr. andrea Péter HavaS g. YOuNg JáDI FátH make a career of it.” Indeed, he didn’t even already have groups in New York and NéMEtH GDF SUEZ bpv Jádi Energia “I met Iván in a hotel in Rio de Janeiro, study music at university in Hamburg, but Great Britain, and they have just been Ernst & Young Amrop Kohl- Németh Holding 1136 mann & Young where the BFZ was on tour, in May,” philosophy. Partly as a result, he says he established in Austria and Germany. Ügyvédi Iroda Hungary Zrt. Eszter utca 6/b, Budapest, 1051 Budapest, 2440 1022 Budapest Englert recalls. “He approached me with thinks differently to some administrators. These circles of friends organize Váci út 20. Vörösmarty Százhalombatta, tér 4. Csenterics u. 8. the question of whether I would consider fundraising events around local concerts [email protected] [email protected] [email protected] [email protected] coming to work with him. This is one of “I think in a very structured way. When when the BFZ is on tour. Phone: +36 1 451-8701 Phone: +36 1 391-0950 Phone: +36 1 429-4000 Phone: +36 23 502-400 Fax: +36 1 391-0951 Fax: +36 1 429-4001 the finest orchestras in the world; it was I am faced with a problem, I want to BoArd MeMBers At lArge not so long before I said yes. The final know what are the steps we need to reach “We continue to count on state subsidies. william Norbert László Márk decision was made in June. We talked our goal. Structure is very important to The orchestra is one of the best promoters BENkő FOgaRaSI DRaJkó HEtéNYI Morgan Stanley Graphisoft SE about the development of the orchestra identifying the target. Many people from of Hungary, one of its most important Rózsakert Hungary 1031 Flextronics and it quickly became clear that we were the arts would think about the music first. cultural ambassadors, and I hope and Medical Center Analytics Ltd. Budapest, International 1026, Budapest, 1095 Budapest, Záhony u. 7. 1183 Buda- going to be working together.” Of course the music is at the very core of think the decision makers know that and Gábor Áron u. Lechner Ödön (Graphisoft pest, Hangár 74-78. what we do, but from an administrative will continue to support us. fasor 8. Park) utca 5-37 [email protected] [email protected] [email protected] [email protected] He moved to Hungary with his wife and point of view, we have to create the financial Phone: +36 1 225 7350 Phone: +36 1 881-4113 Phone: +36 1 437 3000 Phone: +36 30 677 5029 toddler son in mid-December, to get stability that enables the festival orchestra “We have a Supporters Group in Hungary Fax: +36 1 881-3700 everyone settled in and to ensure a smooth to give outstanding concerts.” who pay a little more and for that get extra BoArd MeMBers At lArge ChieF exeCutiVe oFFiCer László Frank Eszter Péter handover with his predecessor, Tamás benefits, like being able to get their tickets gYöRgY kLauSz III.
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