Kuala Lumpur: Upper Upscale & Luxury Market
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Singapore: Hotel Market Market Report - March 2019 MARKET REPORT Kuala Lumpur: Upper Upscale & Luxury Market MAY 2019 Kuala Lumpur: Upper Upscale & Luxury Hotel Market Market Report - May 2019 Kuala Lumpur, being the commercial capital city of Malaysia, has the largest hotel market in the country and is home to the largest number of upper upscale and luxury properties. The development of international 5-star hotels in the city In contrast, KL Sentral, being mainly a business-centric started in the mid-1980s, with mainly domestic managed location, captured significant level of corporate-based properties. During the next two decades, the market demand. Nonetheless, KL Sentral has become popular with witnessed the entry of high profiled international brands developers and hotel management companies due such as the Mandarin Oriental, Ritz Carlton, JW Marriott, to corporate shift in demand. Westin, Le Meridien and Hilton. The average performance of the top 13 hotels (by ADR) in The supply pace slowed down after the Grand Hyatt Kuala Lumpur city centre in the last 5 years is as follows: opened in 2012 but a new wave of luxury hotels is set to enter the market after the opening of the St Regis in 2016 Occupancy, ADR and RevPAR, 2014 – 2018 600 76% as well as the recent opening of the Four Seasons, Banyan 556 548 75% 523 497 507 Tree, Alila and W Hotel in 2018. Brands which are expected 500 74% to enter the market over the next 5 years include the 391 391 72% 371 400 351 337 71% Equatorial, Conrad, Kempinski, SO Sofitel, Jumeirah, Park 70% 70% 300 Hyatt and the Regent. MYR 68% 200 67% 67% 66% Bukit Bintang and KLCC have seen larger supply of top-tier 100 64% properties as these two areas attract the most number 0 62% of high-end business and foreign leisure travellers, given 2014 2015 2016 2017 2018 the high density of Grade A offices and high-end shopping ADR Re vPAR Occupancy options. Source: Horwath HTL www.horwathhtl.com 2 Kuala Lumpur: Upper Upscale & Luxury Hotel Market Market Report - May 2019 Key observations: Historical performance of the top 13 hotels is further • Stable supply before 2018: In 2016, the St. Regis is the segregated by locations as follows: only addition since the Grand Hyatt opened in 2012. However, in 2018, 4 hotels; the Alila, Four Seasons, Historical Performance Comparisons by Location, 2014 – 2018 Banyan Tree and the W Hotel, opened. Occupancy 80% 79% 76% • Stagnant demand growth in 2014 and 2015: Demand 75% 74% 75% growth for the overall market declined. This is largely 73% attributed to negative RND growth in 2015. Contributing 70% 67% factors included a hit in tourism after the twin tragedies 65% from Malaysia Airlines in 2014, and the oil and gas crisis 60% in 2015, which saw a large drop in demand from oil and 2014 2015 2016 2017 2018 gas companies – a major contributing demand source for Buk it Bintang KLCC KL Sentral competitive hotels. Average Room Rate (MYR) 650 • Performance rebound since 2016: As the corporate 601 600 market recovers from the oil and gas crisis, RND 547 550 rebounded from 2016 onwards with 2017 generating 505 500 the highest Y-o-Y at 6%. Occupancy leaped by 3 466 503 percentage points to 70% in 2017. The growth 450 continued in 2018 to 71%. 400 426 350 2014 2015 2016 2017 2018 • Recovering rate growth: Despite a lower-than-inflation Buk it Bintang KLCC KL Sentral rate growth in overall compound annual growth rate in ADR at 2.5% over the last 5 years, the market generated 403 Revenue Per Available Room (MYR) 401 ADR growth in 2017 by 6%, driven mostly by the 400 384 significant ADR growth amongst the KL Sentral market 378 hotels. As the corporate market recovers, coupled with 350 339 339 the opening of multiple internationally branded luxury 300 properties, the rate ceiling should be pushed higher over the mid- to long-term. 250 200 2014 2015 2016 2017 2018 Buk it Bintang KLCC KL Sentral Source: Horwath HTL www.horwathhtl.com 3 Kuala Lumpur: Upper Upscale & Luxury Hotel Market Market Report - May 2019 Through comparisons of historical performance levels in the Demand Segmentation Comparison by Location, 2018 sub-markets, we have the following findings: Bukit Bintang KLCC KL Sentral • In 2016, occupancy levels for KLCC hotels dipped to Corporate 26% 31% 29% levels below that of Bukit Bintang and KL Sentral. The Direct FIT /OTA 41% 30% 47% 2015 Y-o-Y RND was hit the hardest in KLCC, declining Wholesale 15% 15% 5% by about 12%. In turn, occupancy fell to a 5-year low of MICE 13% 19% 16% 65%. Contributing factors included the fall in demand Others 5% 5% 4% from oil and gas companies, which affected both KLCC Source: Horwath HTL and Bukit Bintang competitive hotels (where KLCC was more affected) as well as the soft tourism market. Nationality Segmentation, 2018 Despite the overall market improving in 2016 and 2017, KLCC occupancy levels were not able to overtake Bukit Others 10% Bintang and KL Sentral. Domestic Middle East • The KLCC market has consistently achieved higher 23% 7% ADRs than Bukit Bintang and KL Sentral markets. KLCC is considered the “iconic” and prestigious in Kuala Lumpur and appeals to most high-end leisure guests and corporate guests from the oil and gas sector. KLCC is Europe also the location of some of the city’s ADR leaders, the 15% Mandarin Oriental, Grand Hyatt and the Four Seasons Other SEA Hotel. Hotels in KLCC have generally recorded better 18% RevPARs. • In 2017 and 2018, the KL Sentral market RevPAR Americas overtook the Bukit Bintang market. This was largely on 9% Other Asia the back of strong occupancy performances driven by 18% healthy corporate demand. KL Sentral is popular among Source: Horwath HTL corporate guests for its location outside of the traffic gridlock associated with the city centre, leading to Nationality Segmentation Comparison by Location, 2018 increased capitalization on rate growth potential. Bukit Bintang KLCC KL Sentral Market Segmentation, 2018 Domestic 27% 19% 26% Other SEA 17% 16% 21% Others 4% AMICE Other Asia 17% 20% 15% 16% Corporate, Americas 12% 6% 10% 30% Europe 13% 17% 15% Middle East 11% 8% 1% Others 3% 14% 12% Source: Horwath HTL Wholesale 12% Direct FIT / OTA 37% Source: Horwath HTL www.horwathhtl.com 4 Kuala Lumpur: Upper Upscale & Luxury Hotel Market Market Report - May 2019 Seasonality patterns 100% 90% 80% 70% % 60% 50% 40% Occupancy 30% 20% 10% 0% January February March April May June July Aug ust September October Nove mber December 2014 2015 2016 Source: Horwath HTL In recent years, seasonality patterns have become less different nationalities in the leisure segment ensures that pronounced. Occupancy levels have become increasingly demand is relatively stable throughout the year due to the stable compared to previous years, potentially due to a different holiday periods for different countries. However, diversification in market and nationality mix. Corporate traditionally, there are still certain peak periods for demand, which is relatively stable throughout the year, has leisure demand. These months include March, August and seen a recovery which could have led to an overall more December, all of which are months where major school and stabilised occupancy. Furthermore, a wide capture of public holidays tend to fall on. www.horwathhtl.com 5 AFRICA EUROPE LATIN AMERICA Ivory Coast Andorra Argentina Rwanda Austria Dominican Republic South Africa Croatia Mexico Cyprus ASIA PACIFIC France MIDDLE EAST Australia Germany UAE & Oman China Greece Hong Kong Hungary NORTH AMERICA India Ireland Atlanta Indonesia Italy Denver Japan Netherlands Los Angeles Malaysia Norway Miami New Zealand Poland Montreal Singapore Portugal New York Thailand Serbia Norfolk Spain Orlando Switzerland Toronto Turkey United Kingdom www.horwathhtl.com.