J 2017 SJN/MAJN Media Planning Guide 1 SJNSouthern Jewelry News MAMid-America JewelryN News S J N M A J N The longest running Southernmonthly Jewelry News Mid-America Jewelry News

jewelry publication Southern Jewelry newS 1 October 2016 ewelry newS AUGUST 2016 outhern J October 2016 S ern Jewelry Industry” “A Newspaper Dedicated to the South Vol 29 No. 10 M Serving the Jewelry Industry in America’s Heartland id-AmericMid-America Jewelry News

The partnership that produced a goldenhis mirror project Alex egg purchased old silver quarters made VOL 15 NO. 8 before 1964. “Quarters minted before that year were made By Paul Holewa - of 90 percent silver,” says Alex. “This mirror was fabri Jeweler helps staff with Based on a mutual respect and appreciation for each cated entirely out of old US quarters.” - a J cated silver van Wright and Alex When Alex presented his hand-fabri e his other’s artistic gifts and talents, Tim got its ewelry News ity mirror to Charlie, the store owner could not believ www.midamericaje Maryaskin have forged an inseparable bond that gree work, d fostered artistic eyes - same for Tim. Based on the incredible fili gun safety training start in a jewelry store that promoted an ed to put 1 the founding fabrication and overall workmanship Charlie agre expression in jewelry making. These were By Paul Holewa welrynews.com y opened their own the mirror in his store on consignment for $1,800. principles for the two artisans when the Alex’s as well It took some time for the mirror to sell, but freshers to reviewing take-in procedures at the store where incredible jewelry designs are created Sales and support staff in je in America routinely go through training basics from product style gold egg with a talents as a jeweler were immediately recognized. Alex of Amber’s Designs Fine Jewelry, decided to add a new chapter to her staff’s training as works of art, including a Fabergé- store and at began working closely with Tim at Charlie’s curriculum by offering a gun safety At KIM International, luxurious retail replacement value of $217,000. basic repairs to ible tal- their home shops, doing everything from TX-based jewelry store. welry stores across the country There are individuals that possess such incred s needed. and take notice. For custom pieces and other bench jewelry work a repair counter. Amber Gustafson, owner ents their skills force people to stop AUGUST 2016 lex Sadly, Charlie passed away in March 2003. And, with Romance Tim, that moment happened in February 2001 when A - course to each staff member working atknowledge her Katy, re his passing came new management and new ways of man ® walked into Charlie’s Jewelry with an exquisitely crafted 1 terms - he newS aging the store. “In the past, Charlie gave us much in line comes with silver vanity mirror. As an immigrant to the US from t ewelry to make J of creative freedom,” says Tim. “The only guidelines were extras that retailers will love Ukraine, money was tight for Alex. But he wanted Southern some money. And, if we could sell it, we could make it. All that changed when a special creation he could sell to make By Liz Pinson - his kids took over the business.” perhaps with a little luck and timing, find a work opportu - - Tim and Alex worked for Charlie’s children for a cou nity at Charlie’s Jewelry in New Alex’s egg project took ple of years, but could tell the family business was hurting At KIM International, Romance is port News, VA. $25,000 in material they are creative, leading the way. The diamond bridal col Purchasing silver outright and sales began to suffer. As proactive as gift card when they sell a ring. Romance investment and 538 ewS Please see Egg page 34 lection is the manufacturer’s premier line would be costly. To help save on hours to complete. September 2016 and the industry’s “most extensive and utilizes our own RomanceWhite® alloy precious metal investments for profitable diamond program,” offering im which offers pristine whiteness and dura n Mid-Americpressive featuresa andJ support for indepen - bility,” she adds. Serving the Jewelry Industry in America’s dent retailers. In addition to its innovative marketing , Overnight’s Retailer Survival With “impeccable quality and style in - Adventure awaits you in Cleveland 18-karat gold and diamonds,” the Romance - - ewelry Amber Gustafson with the former Los Angeles S.W.A.T. team officer who taught the gun safety course line features a lifetime warranty, says Judy at her store. Drive-through jewelry store?Hopson, KIM International’s Marketing withJ Bluestone the Southern Jewelry Industry”Trading Co. Guide for the changing market Director. er market: the long-termLike retailers most Americans, Amber is concerned about gun-related crimes, especially September 2016 Ohio? Bluestone Trading Company’s found We’ve all seen the statistics on the changing jewelry Looking for adventure in Cleveland, share for onlinethose shopping, committed and against jewelry stores. But Heartland“For the past decade, we have been the precious metals industry. and suppliers going out of business, the growing market With no serious injuries andbusy a building the best diamond bridal pro “A Newspaper DedicatedRB Grampp, to Sr. took a gamble that paid off in call on Tuesday, March 15 from ers. Accordingbers to the to voluntarilyJewelers take a gun safety course life on two wheels, traveling in every direction the changing lifestyles and tastes of Millennial consum Star State’s License to Carry law that went into effect on January 1 this year. On June gram in the industry, the Romance® Bridal The year was 1978, and RB was living a man identifying himself as Ken r jewelry-only stores this year compared to last. stle and bustle of Cleveland, he stumbled Board of Trade, there are 13 percent fewe 13, 2015, the Texas Legislature’s bill allowing its citizens to carry Collection,” she says. that his motorcycle took him. Roaming in the hu Wilison, a construction company survive all this change? One crucial thing great attitude, owner can laugh Kentucky Jeweler there Bluestone Trading identifies was born. What can the independent jeweler do to Amber’s decision to offer her 15 staff mem ewelry News outhern across a street sign that read Bluestone. From Romance emphasizes excellence in Retailers of all stripes are fa- owner based out of Inglewood,cular g the independent jeweler - hours, RB began buying precious metals is to have strong supplier partners who are dedicated to helpin was mostly a reaction to changes in The Lone style as well as workmanship, at very S Starting from the bottom putting in the long ugh newspapers fromCalifornia, all that was looking for -operated suppliers that manufacture miliar with a host of credit card profitable price-points. KIM specializes Vol 29 No. 9 from local stores; visiting newsstands in Cleveland, going thro loose diamondsremain in competitive. very precise That’s why well-financed owner credit cardafter ad, scams.scam cont Butacting Dallas and Beall, building president relationships the in “value and convenience, and offers all over the country, shifting through ad - weights andin the was United very parti States are growing, despite the challenging environment.pen- Please see Gun page 8 or today’s ofhis Louisville, word. Kentucky-based - the tools a retailer needs to succeed,” Judy old fashion way, with Midwestern values and about colorCompanies and clarity like specifica Overnight- a- are expanding by making their inde Retailer Roundtable By Paul Holewa DallasPlease Fine Jewelers, see Bluestone and his page lead 20 handguns openly was says. From there, RB continued down the tions. dent retailer partners more successful. “It struck me as being kind One occurrence is an anom - sales associate Jan Button-Min- Here are four challenges of the changing market and how “Romance offers a Retailer lifetime warranty Roundtable Retailer Roundtable on rings. We have a SPIF program that re Steve and Rosemary aly. Two instances of a particular of odd the that right he wanted supplier two partner di can help retailers turn them from Q: What are the biggest challenges fMcQuerry, owners mondsthreats that were into 1.0-caratopportunities. and wards our retailer’s storeQ: personnel Do you wi sellth a or plan to sell lab-grownVOL diamonds 15 NO. 6 in• JUNE your 2016 store? independent retail jeweler? event a coincidence. But, three The Jewelry Doctors - credit card scams from Cali 1.20-carats,”Challenge says Jan. 1: “He Custom was is Now High Pikeville, KY Q: “When elected president, which candidate’s policies do you believe“We’re will definitely hearing more about synthet very Tech specific - Custom about jewelry the weights. is a growing mainly Millennials. Most- of the issues for this dem First and foremost, both had to benefit small businesses more?” “For us the biggest chal opportunity for the independent flict diamonds. This age group still feels somewhat uncomfortable with environmental im be GIA certified, they had to be - s and jeweler. According to a recent sur pact and conflict diamonds forsupport well-known programs, reasons. KIM InternationalThere are times of when we’ll steer these lenge we face is competing with H veyto I inby color The Knot,and SI1 more in clarity. than 40% “For this presidential election I went back to the basics starting with thecustomers definition to Moissaniteof or a center-set colored stone in their jewelry, but it would be a politics. It comes from the Greek word poly, meaning many [citizens], and ticks, which means fers a custom design program so retailers the internet on diamond sales - Heof wanted engagement two diamonds rings today because are ruby or sapphire - a gemstone that can handle daily we blood-sucking insects. Joking aside, this presidential election season I’ve become increasin can change the metal type or color, head that and Big Box retailer onecustom was foror customized. a gift for his Atwife the and generations, these aren’t issues influencing their diamond cynical and am currently undecided. If either candidate is elected, I don’t think it will make a shape or size, add engravingic or diamonds special fromfin younger clients - national chain stores. Gone are samethe other time, was custom to be setdesign in a broochhas younger customers are also asking about older diam - the days when jewelers made diamonds - huge impact on my market or my business. That said, if Hillary is elected I think we ishes and much more. “Forographic example, is themined diamonds and con- becomethat belonged more competitiveto his mother.” diamonds do present a challenge to my business a a decent profit on diamonds. - The potential customer also McCarty’s Diamonds &of Fine the Jewelry same gotthat an we’ve unexpected seen visitwith from the a c Burrentuick LeSabre. administrat can take a band from one ring and add the thanks to computer-aided de- By Liz Pinson It seems those days have been wanted images of the characterize the economic climate here as not robust, the head from another,” Judy notes. sign and manufacturing. These - gone for about 25 to 30 years sent by e-mail. Serving the Lou store. I understand why Trump is interesting to business owners as he Romance® comes with these benefits high-tech tools are expensive and y now. To counter the thin mar isville market for more than 40 McCarty’s Diamonds & Fine Jewelry and highlights: continually evolving, requiring significant owner Bob McCarty was at home eating ar. For my customers from older gins we are pricing diamonds - suspiciousampp, attempt Sr., to Ritchie buy diamonds Grampp by and Please see Scam page 36 Mark Clodius, co-owner • In-stock inventory for quick shipping Please see Overnight page 8 breakfast, looking forward to a routine day buying decisions. Alternatively, - as competitively Theas westaff can at andBluestone Trading Company: (l-r, back row) Ryan Cook, RB Gr Clodius & Co. Jewelers ion. For the last number of years I’d gly • SPIF rewards programonds and gemstones. Also, synthetic gann Grampp, Sueton, Heidelhoff discovered and that Cody the Grampp. criminal at his Evansville, Ind., store in late April background. I also understand why people would think that’s a nd that of other retailers, especially making up for itKC on Bockhoff. repairs and(front -row) Dave Hunt, Tory Dobbins, Mor Rockford, IL You’d better get there! The police and ev same could be said for sales’ll inget our more • National consumer branding in The 2021 PLANNING GUIDE mind isn’t always a rational one. when he got a jolting text from a friend. big benefit to supporting him. But historically Trump custom work. For our store, re This altered CA license was used in a INSIDE eryone are trying to get ahold of you. About Knot, Engagement 101 and Brideswith appraisals, Maga specifically when Jan and Dallas received a phone flood victims...... 4 fered with Republicans on many key issues, which is concerning pairs make up about 70 percent - an out of state “customer”. Jewelers of Louisiana“He aid asked me if I was OK, and I said that time my sister called and said, ‘There’s comes from a business zine appraising gemstone-set jewelry. FEATURED WRITERS what do ...... 6you mean? He said I just went by and leaves many to wonder what his actual economic policies percent. So far it has been work - Industry Events...... a car in your building and it’s on fire!’ Bezel-set gemstones present a fornia-based construction busi- your...... 16 store and there’s a car in your store! • Extensive marketing support

anner year fortments us: we’re to our rocking adver - Chuck Koehler...... 10 On the Move...... particular challenge in this re Bellmawr, NJ Bellmawr,

ness owners is a definite pattern. Mia Katrin...... 12 Retailer Roundtable: Christmas trends forecast....18 “So I ran to get ready and raced to the - Program catalogs, graphic sup - Permit No. 1239 No. Permit gard. And, the presence of syn

That’s what two Kentucky-based Retailers “ready to buy”Konrad Darling...... at...... 24 ...... 28 store. My house is about 10 to 15Please minutes see Roundtable- page 30 has dif

What’sNJ New...... Bellmawr, ’re reaching ourPaid primaryPostage marUS Please see Kim page 32

retail jewelers, separated by 215 Diana Jarrett...... 26 ...... 41 from the store. I think I made it in five! - thetic diamonds, as well as other towns through social me 1239 No. Permit PRST STD PRST Classifieds......

of revenues and custom work about 30 witter and George Prout...... 37 Come to find out, a 95-year-old lady had factors, such as buying from the

t 2,800 fans, which is pretty miles on Interstate 64, determined Paid APostage US perfect fit: Simply Diamonds collaborates - ing very well for us. This has been a b STD PRST when loose diamond purchases the Atlanta Jewelry Show just left the bank and had come up around INSIDEAsian market, continues to soften - and rolling in 2016! We’ve also made some adjus diamond prices. At this stage, conducted by phone from out-of- - tising as well to help cut costs. Now we which is another these are my chief concerns about econd place. With Instagram and town customers didn’t pass the with Disney to offer Pleasesparkling see Drive page 10 Enchanted ket, outlying communities and neighboring synthetic diamonds.” smell test. JCK, MJSA to fo dia. Leading with Facebook we have abou ’re confident we’ll get there eaways for liking our SMART Show Chi good for a small town jeweler. We’re doing paid ads there. T Disney Fine Jewelry line rm SaraTucson Commers, Pavilion...... 2 owner The Story Behind cagothe Stone cancels 2017 event.. Google Ads are most likely tied for s Chuck battles alarm Commersco Custom Jewelers Minneapolis, MN Pinterest there’s definitely room for improvement, Simply Diamonds finds itself en Philip’s domin ly helped increase our fan base and followers chanted indeed to be working with Disney ...... 64 challenge for us this year and next, but we Tips on how toates IJA Designmpany Contest.....12 issues...... 10 to create a stunning and extensive line of ISG Global opens G with Facebook leadingPlease the way. see RoundtableContests and page giv 38 yer Liaison. From sell color...... Facebook page has real fine diamond jewelry. The New York- What’s New...... “This is a hot topic which wasemology addressed Lab...... in part at the re based company will make fashion, New concept in in ....14 gemstone and bridal jewelry inspired ASHI unve cent AGS Conclave. Right now, els draped - terchangeable...... 22 jewe ....18 by the iconic Disney Princess Classifieds...... ils 2016we’re Holiday seeing Program...... 2 the slight opening of r & Lee Fine Jewelers,welers, Huntsville, Wilmington, characters:AL; Ms.NC. Doss;rimming Belle, Chris, Cinderellawith and the Pandora’s Box. Thelry...26 industry diamonds with price controls and price list Steve Silver - setting the ‘Gold Snow White. Simply Diamonds chanted Disney Fine Jewelry have be first saw...... 34 the commoditization of - Club Elite buyers are welcomed to the show by Ivy Doss, AJS Bu ings. Now we have lab-grown diamonds.8 also has been granted the right- left, Karen Boehme, Meye gun making their way to independent The GIA recently stated, in some recent to manufacture product featur Taylor and Dayna Snowden, Snowden’s Jeom first-time and long-time vendors. jewelry stores across the country. batch testing of natural diamond melee Standard’ in appraisals ing Elsa fromand interactive Disney’s “Frozen” semi The doors of the Atlanta Jewelrybb Show Galleria opened Centre, to mod the show’s robust parcels, some were showing a mixture of and “Tinker Bell”. Shipments of En- By Amy Minnick Please see AJS page 34 Roopam Jain, CEO of Sim- about 1 percent being lab grown. People with pearls, welcoming buyers to a bright show floor b ply Diamonds, says his company - - new products and collections fr may not be doing this purposely, but it is Appraising jewelry – er it’s is not , gn...... 2- has had experience with its own Held from August 6 to 8 at the Co happening in the supply chain. And, when about more than gemology. A - organic brands – internal collec jewelers melt down scrap jewelry and float agenda of events included educational programs er of the Year...... 10...... 6 certified, trusted apprais g, INSIDE tions such as Heartbeat Diamond, the stones and then re-purpose them, there

nars, access to business resources, Steal Her Heart, and True Blue – “but only educated in precious gems 40,000 voteNJ , in Charity Donation Compai are no checks and balances regarding how

...... 29 nothing as big as this. This is exciting. but they’ve studied the meth 24 Karat Club honorsBellmawr 2016 Jewel the Year...... 40 The creative elements of each Disney

...... 41

odologies, or the ‘measurin FEATURED WRITERS Industry1239 Events...... No. Permit ...... Princess characters’ icons create endless - Please see Roundtable page 30 sawing, soldering and finishing’ - What’sPaid New...... Postage US

- Chuck Koehler...... 8 IDD namedSTD PRST 2016 LJG Vendor of of jewelry. Methodologyell as helps the ge Diana Jarrett...... 18....22 Please see Disney page 16 INSIDE the appraiser speculate the age, Brad Huisken...... 20 Classifieds...... craftsmanship, as w Mia Katrin...... Konrad Darling...... 24 Ash Shah joins ASHI Diamonds...... Chuck Koehler’s Retailer’s Perspective.... ography of the piece. Using jewelry ev George Prout...... 26 ery clue a piece of jewelry can al Services, is aociation, member Jewelers of Appraisers of America, Mia Katrin...... GIA NY Career Fair coming in July.... provide makes appraisers the in- affiliate member of Texas vestigative experts of the Internet Marketing Strategies...... August Atlanta Jewelry Show preview...... 4 industry. ry ...... 8 Steve Silver is one of the best Steve Silver, owner of Jewelry Apprais Sales trainer Brad Huisken...... 6 Association of America, Accredited Gemologists Ass Dinosaur fossil wedd ...... 11 investigators in the industry. With - National Association of Jewelry Appraisers and an What’s New...... 24...... 12 more than 35 years in the jewel Classifieds...... Jewelers Association. ing bands...... 22...... 15..14 business nothing surprises him.3 He’s held Princess Diana’s fa mous Swan Lake Suite necklace M ...... 34 Please see Silver page 3 Mid-AmericA J VISIT US a Jewelry N N 2017 Southern and Mid-America Jewelry Newsews LOBBY Media 3 Planning Guide

Contents: Overview...... 2 Distribution...... 3 Closing Dates...... 3 Print rates and sizes.....4 Online advertising...... 5 E-mail advertising...... 5 Special products...... 6 Special promotions.....7 Prepress specs...... 8

SJN/MAJN • 2006 New Garden Road • Suite 208 • Greensboro, NC 27410 • Tel: 336.389.1950 • email: [email protected]

J SJNSouthern Jewelry News MA Mid-America Jewelry N News 2006 New Garden Road • Suite 208 • Greensboro, NC 27410 • Tel: 336.389.1950 • email: [email protected] PRINT EXCLUSIVE DEPARTMENTS FEATURED EACH MONTH Southern Jewelry News and Mid-America Jewelry News are committed to serving independent jewelry stores RETAILER FEATURE and industry professionals all across America. RETAIL ROUNDTABLE SUPPLIER SPOTLIGHT We are currently the only major jewelry publication EXPERT COLUMNISTS to print 12x a year uninterupted for the last 33 years. ON THE MOVE Our years of experience, reach and value have made us WHAT’S NEW the longest running jewelry publication in America. INDUSTRY EVENTS FURRY FRIENDS ON THE JOB CIRCULATION 21,000 est. 1988

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- Jewelers Block - Umbrella & other commercial coverages - Business Owners Package - Lavalier Personal Jewelry Insurance - Workers Comp Dividend PlanWe are open for business! The While online buying is a valuable You’ve come to expect the best The health and safety of our Atlanta Jewelry Show has been resource, it is clear that nothing education from the Atlanta community is and will always committed to providing a space replaces seeing products in 855.444.0198Jewelry Show. And with good be our top priority. With guidance 2 page $4,200 Ask us for a quote today! for independent jewelers and person and doing business [email protected]! We have curated a from our state and local health suppliers to meet, learn and face to face. Our exhibitors BerkleyAssetPro.comsmall, but mighty track of timely authorities, we want to assure Berkley Asset Protection, a Berkley company,conduct is business the only forspecialty 70 years. insurance providerare excited to see you! We are Lavalier.comsessions that are guaranteed to you that we are doing everything that offers insurance for all aspects ofWhile jewelry our and fall fineevent arts may businesses: look jewelersthrilled block, to feature your favorite help your business thrive in the possible to provide a safe and fine art, commercial property and liability,diff erent, and theworkers’ return compensation, to the trade as welllines as together with new vendors “next normal.” The AJS ConnectED productive shopping experience. Lavalier Personal Jewelry Insurance. show fl oor brings a semblance in October. Visit the Exhibitor Conference will be off ered on Please visit the SAFETY SHINES of normalcy and optimism to list on our website to see who is Friday, October 23, and registration PLAN on the AJS website to these uncertain times. showing at AJS this fall. is open at the AJS website. learn more. 4 page $5,200 Products and services are provided by one or more insurance company subsidiaries of W. R. Berkley Corporation. Not all products and services are available in every jurisdiction, and the precise coverage afforded by any insurer is subject to the actual terms and conditions of the policies as issued. 800.241.0399 REGISTER NOW atlantajewelryshow.com 8 page $7,200 2 page TABLOID $4,600 4 page TABLOID $6,500

BELLY WRAPS INSERTS 15¢ Each! Point of Sales Inventory Repairs Law-Aways Jewelry Master [email protected] (205) 833-3

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Give us a call and let us give you a 2021 AGTA _SJN/MAJN Stick_ STD Tucson 3 x 3.indd 1 9/9/20 1:23 PM 2021 AGTA _SJN/MAJN Stick_3”x STD Tucson 33” x 3.indd Ad1 9/9/20 1:23 PM quote or answer any questions regarding inserts, sticker ads or fl iers. $2,500 336-389-1950 per paper

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C Large Banner 300 x 600 300 x 600 $650/mo.

D Side Banner #2 300 x 250 300 x 250 $240/mo.

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