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2016-17 Annual Report 2016ANNUAL REPORT 2017 ABOUT The USC Center on Public Diplomacy (CPD) was established in 2003 as a partnership between the Annenberg School for Communication and Journalism and the School of International Relations at the University of Southern California. CPD is a recognized leader in the public diplomacy research and scholarship community and is the definitive go-to destination for practitioners Contents and international leaders in 1 Messages 2-3 Highlights from the 2016-17 Academic Year public diplomacy, while pursuing an 4-5 Programmatic Partnerships innovative research agenda designed 6 Research 7 Publications to bridge the study-practice gap. 8-9 Events 10 Professional Education Visit www.uscpublicdiplomacy.org 11 Students @ CPD for the latest public diplomacy news, 12 People research, commentary, event information 13 CPD Funding + Support and professional education opportunities. Message from Message from the the Director Chairman of the Last year we built on our momentum and CPD Advisory Board made significant progress in deepening With the 15th anniversary of CPD around CPD’s impact in the field of public the corner, it makes sense to reflect for diplomacy. Despite resource constraints, a moment on how far the Center has we doubled our investment in research come since its founding by then USC and analysis to bolster the practice Annenberg Dean Geoffrey Cowan in 2003. and ensure the enduring growth of the Over this relatively short time CPD has Center. Our partnerships and audience established an unparalleled reputation continued to expand, another testament and network in this country and across to increasing worldwide interest in PD. As the globe, and for good reason. This year CPD enters its fifteenth year in 2018, we alone, CPD collaborated with Portland see the Center’s work and its role become Communications to jointly produce the ever more vital to robust discussions influential Soft Power 30 report, and about public diplomacy and international forged significant partnerships with relations in an increasingly volatile CSIS and Oxford University; it received environment. research grants from the European Union The disruption of diplomacy brought Delegation to the United States and on by technological innovations Global Ties, U.S.; launched a Summer will continue in years to come. The Associates program to help place advancements in virtual reality, artificial exceptional students in internships in DC; intelligence and complex modeling, for and trained several dozen international instance, will create new opportunities professionals in various aspects of PD. for public diplomacy. This is both Which is to say, this small center is exciting and challenging, and it requires doing big things — and with minimal Contents strategic investment of resources over resources. I hope you’ll join me and my the long term in order for us to stay at fellow CPD Advisory Board members 1 Messages the forefront of the field. We are fully in congratulating the Center on its 2-3 Highlights from the 2016-17 Academic Year prepared to take on the challenge. continued success and that you’ll help 4-5 Programmatic Partnerships support its good work in the year ahead. 6 Research I invite you to join us in building a strong constituency for the future success of 7 Publications CPD and for the field at large. 8-9 Events 10 Professional Education Mel Levine 11 Students @ CPD 12 People Jay Wang 13 CPD Funding + Support 1 AUGUST 2016 OCTOBER 2016 HIGHLIGHTS from the 2016-17 Academic Year CPD participates as Knowledge Partner at the Edinburgh International Culture Summit First annual CPD Doctoral Conference on Public Diplomacy held in Los Angeles Former CEO of ICANN Fadi Chehadé joins CPD Advisory Board CPD Conversations in Public Diplomacy SEPTEMBER 2016 “UN Sustainable Development Goals: A Blueprint for Global Change,” with Mila Rosenthal, director CPD Conversations in Public Diplomacy of communications for the UNDP “The Future of #Diplomacy” A book talk with NOVEMBER 2016 Professor Philip Seib CPD Roundtable in San Francisco A discussion with Silicon Valley organizations on the intersection between corporate and public diplomacy Madison Jones and Katrina Swarthout join as CPD Student Fellows CPD Conversations in Public Diplomacy Léon Krauze and Dr. Pamela Starr discussed “The U.S. Presidential Election: Implications for U.S.-Mexico Relations” CPD receives grant from Global Ties U.S. to evaluate the local impact of cultural diplomacy exchanges CPD celebrates ten years of Canadian Fulbright Crisis Diplomacy is the subject of the 2016 issue Scholars and 70 years of the Fulbright program of Public Diplomacy Magazine 2 JANUARY 2017 JUNE 2017 Ruben Zaiotti joins as 2017 Canada-U.S. Second annual CPD Doctoral Conference on Fulbright Visiting Research Chair in Public Public Diplomacy held at Oxford University Diplomacy Former Chair of the Broadcasting Board of (photo) Governors Marc B. Nathanson appointed to CPD Advisory Board APRIL 2017 CPD in DC: Public Diplomacy & National Katherine Brown joins CPD Advisory Board Security PD in the Near Future: Challenges, Public Diplomacy Magazine focusing on CSIS and CPD co-host discussion about PD Opportunities & Disruptions recommendations for the next administration Adversarial States is published and release joint report on the topic CPD sponsors panel at the Spring Conference of the Pacific Council on International Policy JULY 2017 FEBRUARY 2017 CPD’s 2017 Summer Institute in Public Perspectives APDS Conference on City Diplomacy Diplomacy held in Los Angeles CPD co-sponsors annual conference of the SINO-VATICAN FAITH DIPLOMACY: Association of Public Diplomacy Scholars Mapping The Factors Aecting Bilateral Relations By Juyan Zhang Juyan Zhang, “Sino-Vatican Faith Diplomacy: Mapping the Factors Affecting Bilateral Relations,” published in CPD Perspectives series Soft Power 30 Report is published in conjunction with Portland Communications European Union Delegation to the United States awards grant to CPD to develop public MAY 2017 diplomacy monitoring and evaluation tools MARCH 2017 CPD PERSPECTIVES ON PUBLIC DIPLOMACY Paper 2, 2017 CPD launches new internship program in DC Ten new scholars from Australia, Netherlands, CPD publishes a new essay by Geoffrey Cowan Sweden, UK and USA join the CPD Faculty titled, “Why the VOA Remains a Vital Force in Fellows program the World” in the CPD Perspectives series CPD Conversations in Public Diplomacy Faculty members from USC, Pomona and UCLA contribute to a panel discussion on “Public Diplomacy in Conflict Environments” 3 PROGRAMMATIC PARTNERSHIPS During the 2016-17 year, CPD hosted or ➃ CPD-Oxford Doctoral Conference: Digital & Public partnered on several events across the Diplomacy, the second annual doctoral conference was held in Oxford, England in partnership with the Oxford Digital Diplomacy country and Europe, several of which are Research Group and convened 16 scholars from universities outlined below. including Oxford, Cambridge, UT Austin, Penn State, University of Florida, Wasada University and Lund University. This conference and our Dissertation Grant Program (now in its fourth year) ➀ 2016 Edinburgh International Culture Summit: “Building supports next-generation PD scholars researching topics in public Resilient Communities” in Scotland with CPD serving as a and digital diplomacy. knowledge partner in the biennial event convening cultural ministers, artists, academics and policy makers for a global ➄ Nation Branding at the Local Level in San Diego, a panel discussion on critical issues in culture. discussion following the annual International Communication Association (ICA) conference featured perspectives from the local ➁ New Partners in Global Policy: Business & Diplomacy consulates of Canada, Egypt, Germany, Mexico, the Roundtable, participants included senior policy executives Philippines and Sweden. from companies including Facebook, Twitter, Airbnb and McKinsey & Company, as well as diplomatic ➅ CPD & Global Ties U.S. Insights on Cultural Exchanges in representatives from Canada, Mexico, the United Washington, DC, participants from the U.S. State Department’s Kingdom and the United States. The roundtable Bureau of Educational Affairs, the U.S. Advisory Commission on was co-sponsored by the Consulate General of Canada in Public Diplomacy, the Delegation of the European Union in DC and San Francisco and hosted at Cooper Design. others, gathered to discuss the impact of international exchanges on host communities around the U.S. as part of CPD and Global ➂ CSIS-CPD Forum: Public Diplomacy & National Security Ties’ multi-year research project. at the Center for Strategic & International Studies (CSIS) in Washington DC, featuring a conversation with Benjamin K. ➆ Making the Case for Cultural Exchanges, a three-day program Rhodes, assistant to President Obama and Deputy National organized by the Asian Cultural Council in New York, featured Security Advisor for Strategic Communications and Speechwriting; CPD Director Jay Wang in conversation with participants from the James K. Glassman, former under secretary for Public Japan-US Friendship Commission, the Doris Duke Foundation for Diplomacy and Public Affairs, moderated by Michael Islamic Art and the Edinburgh International Culture Summit on the Crowley, senior foreign affairs correspondent for POLITICO. topic of contemporary challenges and new urgencies in cultural Acting Under Secretary for Public Diplomacy and Public Affairs, exchanges. The panel was moderated by Tom Finkelpearl, Bruce Wharton,
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