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Detalle De Inversion Del 01 Al 31 De Diciembre De 2019

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Detalle De Inversion Del 01 Al 31 De Diciembre De 2019 DETALLE DE INVERSION DEL 01 AL 31 DE DICIEMBRE DE 2019 TELEVISION DIAL COBERTURA TOTAL TOTAL INVERSION INVERSION DISTRIBUCION DISTRIBUCION MINUTOS IMPACTOS EFECTUADA BRUTA LOCAL/REGIONAL NACIONAL CADENA ECUATORIANA DE TELEVISIÓN (TC TELEVISIÓN) Nacional CORPORACIÓN ECUATORIANA DE TELEVISIÓN S.A. ECUAVISA Local/regional TELECUATRO GUAYAQUIL C.A. RTS-TV-RED TELESISTEMA Nacional 6940.00 173.00 $ 69,101.94 30.78% RIVAS PUBLICIDAD Y-R (CANAL UNO) Nacional 0.00% CENTRO DE RADIO Y TELEVISIÓN TELEAMAZONAS Nacional 0.00% ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA) Nacional OPTIMIZACION DE MEDIOS DIRECTOS DEL ECUADOR OPMED (TEelerama) Nacional MUVESA C.A. UNIMAX TV-RADIO COSTANERA (RTU ) Nacional TORRES AGUILAR LILIAN (VIDA NUEVA) TC-AMERICA VISION Nacional GRUPO TV CABLE (SETEL) Nacional 0.00% ESTHELA OLIVEROS Nacional CARLOS VERA RODRIGUEZ Nacional 8.02 15.00 $ 5,000.00 2.23% TOTAL TELEVISION 6948.02 188.00 $ 74,101.94 $ - 0.00% 33.00% INVERSION OTROS SERVICIOS (AUDIOVISUALES) EFECTUADA CINEMARK S.A. Local/regional ESTRELLACORP S.A. Local/regional CONTINEGOCIOS S.A. Local/regional NEOMEDIA Local/regional TOTAL OTROS SERVICIOS AUDIOVISUALES 0.00 $ - 0.00% RADIOS DIAL COBERTURA TOTAL TOTAL INVERSION INVERSION DISTRIBUCION DISTRIBUCION MINUTOS IMPACTOS EFECTUADA BRUTA LOCAL/REGIONAL NACIONAL RADCRISTAL (RADIO CRISTAL) 870 AM Local/regional 4256.00 128.00 1454.08 0.65% TECFORMATIC S.A. (RADIO SUCRE) 700 AM Local/regional TECFORMATIC S.A. (RADIO SISTEMA DOS) 1.080 AM Local/regional 0.00% TECFORMATIC S.A. (RADIO CUPIDO) 95.3 FM Local/regional 0.00% RADIO CARAVANA S.A. 750 AM Nacional 83.00 3.00 $ 2,500.00 1.11% K&PRTV PRODUCTIONS S.A. (RADIO HUANCAVILCA) 830 AM Nacional 7695.00 245.00 $ 1,715.00 0.76% GOLFCORP S.A. (RADIO ATALAYA) 680 AM Local/regional 6803.00 224.00 $ 2,576.00 1.15% MORENA TELESCUCHA S.A. RADIO MORENA 640 AM Local/regional 2708 88.00 $ 299.92 0.13% MORENA TELESCUCHA S.A. RADIO MORENA (ESPECIALES) 640 AM Local/regional MORENA TELESCUCHA S.A. RADIO MORENA (ESPECIALES) 640 AM Local/regional SPIN S.A. RADIO TROPICANA 96.5 FM 96.5 FM Local/regional 9496.00 184.00 $ 2,128.00 0.95% VIP GOLDEN (RADIO CENTRO) 101.3 FM Local/regional 9496.00 184.00 $ 2,128.00 0.95% NERITAR S.A. RADIO IMPACTO FM 99.7 FM Local/regional 0.00% NERITAR (ME TIME) 99.7 FM Local/regional 0.00% FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER 92.5FM Local/regional 5935.00 190.00 $ 2,360.00 1.05% RADIOELITE 99.7 S.A. 98.9FM Local/regional 5935.00 190.00 $ 1,790.00 0.80% CORPORACION INTERNACIONAL CORINT S.A. (CITY) 89.3 FM Local/regional 0.00% MEGACOMUNICATIONS S.A. RADIO FABU 104,5 FM Local/regional 37.50 75.00 $ 862.50 0.38% ANDIVISION S.A. RADIO TROPICALIDA-RED TV 91,3 FM Nacional 37.50 75.00 $ 862.50 0.38% TELEVISION INDEPENDIENTE INDETEL RADIO GALAXIA - LA TELE 88,5 FM Nacional 6803.00 224.00 $ 2,576.00 1.15% RADIODIFUSORA AYAX S.A. ALFA 104.1 FM Nacional 37.50 75.00 $ 862.50 0.38% CANAL CIENTO SIETE S.A. RADIOSA RUMBA 107.3 FM Local/regional 9496.00 304.00 $ 2,888.00 1.29% FESTATI S.A. RADIO ONDA POSITIVA SOCIEDAD ANÓNIMA 94.1 FM Local/regional 6803.00 224.00 $ 2,352.00 1.05% LESHOTO S.A. LA OTRA 94.9 FM Local/regional 39.00 78.00 $ 1,258.92 0.56% LESHOTO S.A. CANELA 90.5 FM Local/regional 41.00 82.00 $ 3,075.00 1.37% DISTRIBUCION Y REPRESENTACIONES YOMAR S.A. (RADIO LA TUYA)104.5 FM Local/regional 9496.00 304.00 $ 3,496.00 1.56% ESTRATEGIA CREATIVA ESTRATEG (RADIO ESTRELLA) 92.1 FM Local/regional 0.00% PROFUEGO S.A. RADIO FUEGO 106.5 FM Local/regional 7695.00 245.00 $ 2,350.15 1.05% FUNDASEN RADIO SANTIAGO 540 AM Local/regional 81.00 3.00 $ 1,250.00 RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO 97.7 FM Local/regional 36.50 73.00 $ 402.96 0.18% ECUADORADIO S.A. (RADIO QUITO) 960 AM Local/regional 0.00% ECUADORADIO S.A. (RADIO PLATINIUM) 90.9 FM Nacional 0.00% RADIO AGUILA 1050 AM Nacional 9496.00 184.00 $ 1,520.00 0.68% RADIO VISION S.A. 107.7 FM Nacional 22.50 45.00 $ 1,095.75 0.49% OPTIMIZACION DE MEDIOS DIRECTOS DEL ECUADOR OPMED (DISNEY)93.7 FM Local/regional 9496.00 184.00 $ 6,344.48 2.83% RADIO CARAVANA S.A. (RADIO DIBLU) 88.9 FM Local/regional 3698.00 124.00 $ 1,736.00 0.77% RADIO AMERICA STERERO RADAMEST S.A. 93.3 FM Local/regional 5935.00 190.00 $ 1,837.30 0.82% SUBTOTAL RADIOS 121,657.50 3,925.00 $ 51,721.06 $ - 17.52% 4.96% DIAL COBERTURA TOTAL TOTAL INVERSION INVERSION DISTRIBUCION DISTRIBUCION PROGRAMAS Y/O ESPACIOS COMUNICACIONALES MINUTOS IMPACTOS EFECTUADA BRUTA LOCAL/REGIONAL NACIONAL VARELA GUEVARA LUIS EDUARDO 700 AM Local/regional 0.00% CARLOS ABRAHAM LOPEZ LEON 680 AM Local/regional 0.00% FERNANDO FEDERICO AGUAYO 680 AM Local/regional 0.00% AYALA SERRA JULIO OSWALDO 680 AM Local/regional 3275.00 95.00 $ 768.90 0.34% AYALA SERRA JULIO OSWALDO 680 AM Local/regional 0.00% ALCIDES EZEQUIEL MONTILLA GARCIA 680 AM Local/regional 4252.00 140.00 $ 977.20 0.44% CONSUELO LORENA CRIOLLO VALLEJO 680 AM Local/regional 3275.00 95.00 $ 763.40 0.34% WILLIAM EDUARDO LUDEÑA ARIAS 93.3 FM Local/regional 32.50 65.00 $ 1,477.00 0.66% VILLAMAR CUADRARO DAYSI CECILIA 99.7 FM Local/regional 0.00% JORGE RUBEN GARCÍA MUÑOZ 101.3 FM Local/regional 0.00% ROBERTO ENRIQUE FIGUEROA CEDEÑO 640 AM Nacional 5935.00 115.00 $ 1,531.40 0.68% DANIEL ENRIQUE SOLORZANO SALAZAR 640 AM Nacional 0.00% JAVIER COELLO ULLOA 640 AM Nacional 0.00% GARCIA SALGUERO ROBERTO COLON 870 AM Local/regional 677.00 22.00 $ 249.92 0.11% RONALD ANDRES VINCES MENDOZA 92,1 FM Local/regional 0.00% GOMEZ CAMPOZANO TANIA MERCEDES 104.9 FM Local/regional 0.00% SANCHEZ PILLA MARIA ESTELILIA (Z1 1.400 AM) 1.400 AM Local/regional 1888.00 60.00 $ 300.00 0.13% JULIA DOLORES ABIFANDI CEDEÑO 1.400 AM Local/regional 0.00% SORIA YUPANQUI SEGUNDO LAUTARO (TELERADIO) 1.350 AM Local/regional 1888.00 60.00 $ 300.00 0.13% GINO FREIRE BONIOFACINI 107.3 FM Local/regional 0.00% SALUSTIO CLEMENTE GARCÉS RENDON 1.350 AM Local/regional 0.00% GÓMEZ GILER WALTER ANGEL 1.270 AM Local/regional 0.00% MARYURI ALVARADO TUTIVEN 1.270 AM Local/regional 0.00% PATRICIA SANCHEZ BERREZUETA 1.350 AM Local/regional 0.00% LEONOR OCHOA MORAN 540 AM Local/regional 0.00% MARIA CRISTINA GUEVARA LANDIVAR 1001.FM Local/regional 0.00% COMUNSENT/LABERINTO 95.3 FM Local/regional 0.00% HUGO ABUNDIO ASENCIO EUGENIO 1.270 AM Local/regional 0.00% ESCOBAR MENDIETA JORGE ALBERTO 99.7 FM Local/regional JUAN VIDAL MUÑOZ LINO 1.400 AM Local/regional 2293.00 74.00 $ 493.58 0.22% FUNDASEN RADIO SANTIAGO (GONZALO PAREDES) 540 AM Local/regional FUNDASEN RADIO SANTIAGO (GONZALO PAREDES) 540 AM Local/regional 375.00 12.00 $ 249.96 0.11% CEDEÑO BAJAÑA NELSON GARIS 1.400 AM Local/regional 0.00% SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES 23890.50 738.00 $ 7,111.36 0.00 2.49% 0.68% TOTAL RADIOS Y/O PROGRAMAS COMUNICACIONALES 145,548.00 4,663.00 $ 58,832.42 $ - 20.01% 5.64% DIARIOS COBERTURA TOTAL TOTAL INVERSION DISTRIBUCION DISTRIBUCION CENTIMETROS AVISOS EFECTUADA LOCAL/REGIONAL NACIONAL METROECUADOR S.A. GUIASA S.A. Local/regional 5,169.96 5 $ 21,072.00 9.39% COMPAÑÍA ANONIMA EL UNIVERSO (SEMANARIO QUE) Local/regional 6,161.50 8 $ 14,034.72 6.25% GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA) Nacional 0.00% COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO) Nacional 0.00% GRUPO EL COMERCIO Nacional EDICENTRAL LA HORA Nacional PUBLICITAS (EL UNIVERSO) Nacional 2,736.65 9 $ 50,164.12 TOTAL DIARIOS 14,068.11 22.00 $ 85,270.84 15.64% 0.00% OTROS IMPRESOS COBERTURA TOTAL TOTAL INVERSION DISTRIBUCION DISTRIBUCION CENTIMETROS AVISOS EFECTUADA LOCAL/REGIONAL NACIONAL EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS Local/regional 0.00% ARQUIDICOESANA JUSTICIA Y PAZ Local/regional - 5.00 $ 2,166.66 0.97% TORRES VELEZ MARITZA DAMARIS RUTA DE FE Y ESPERANZA Local/regional 649.30 1.00 $ 700.00 0.31% PARROQUIA EL SAGRARIO ORGANIZACIÓN RELIGIOSA Local/regional 0.00% QUIDEST S.A. Nacional 0.00% VIP GOLDEN S.A SEMANARIO EL OBSERVADOR Local/regional 0.00% CATALINA RODRIGUEZ Local/regional 0.00% ADELA MACHARE-LIGANDO FRONTERA Nacional 0.00% PPC REVISTA ENCONTEXTO Local/regional 0.00% FERNANDO ENGRACIA (PERIODICO NUEVO HORIZONTE) Local/regional 0.00% EUGENIO YELA PEREZ (PERIDOCIO DESPERTAR) Local/regional 0.00% TOTAL IMPRESOS 649.30 6.00 $ 2,866.66 1.28% 0.00% DIGITALES COBERTURA INVERSION DISTRIBUCION DISTRIBUCION EFECTUADA LOCAL/REGIONAL NACIONAL ALFONSO RAFAEL PÉREZ SERRANO Nacional $ 3,100.00 1.38% LUIS EDUARDO VIVANCO ARIAS Nacional 0.00% COMPAÑÍA ROFLO PRODUCCIONES S.A., MOFLE TV Nacional 0.00% CHARITO ZAMBRANO RADIO SCANDALO ON LINE Nacional 0.00% VICTOR MACIAS MORÁN (LOS ESPECIALISTAS) Nacional $ 350.00 0.16% TOTAL DIGITALES $ 3,450.00 - 1.54% TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES $ 224,521.86 36.92% 40.18%.
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