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Has Your Organization Experienced the Benefit of the Tech Connection?

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Has Your Organization Experienced the Benefit of the Tech Connection? GEORGIA TECH ALUMNI MAGAZINE MEDIA KIT | 2019 | Has your organization experienced the benefit of the Tech Connection? The Georgia Tech Alumni Association connects more than 160,000 loyal Tech alumni from all over the globe through first class events and programming that include Homecoming Weekend, Alumni Network gatherings, Career Services, Alumni Travel and Affinity Groups. We offer a variety of opportunities to connect with our alumni, including single event sponsorships, marketing via social media and corporate affinity partnerships. With the highest percentage of support to their alma mater of any state university, our alumni are some of the most loyal in the country. Our graduates appreciate those companies that support their Alumni Association. Join us and see what experiencing the Tech Connection can do for your organization. GEORGIA TECH ALUMNI TOTAL NUMBER OF GT ALUMNI 98% PROMOTE GEORGIA 160,938 TECH TO OTHERS ALUMNI BY GRADUATION YEAR 1920s -1940s 1950s 1% 4% 1960s 2010s 7% 15% 69% 39% 1970s HAVE A TOTAL NET 12% HAVE A HOUSEHOLD 2000s WORTH OF OVER 26% INCOME OF OVER $100,000 $1,000,000 1990s 1980s 19% 16% ALUMNI BY STATE (TOP 10) % Georgia (43 ) California (7%) Florida (6%) Texas (5%) North Carolina (3%) Virginia (3%) % South Carolina (3 ) Tennessee (2%) Alabama (2%) Maryland (2%) PRINT ADVERTISING Georgia Tech Alumni Magazine AD DIMENSIONS Back Cover-Bleed When your advertisement appears in the national award-winning Georgia Tech Trim Size: 8” x 10.875” Alumni Magazine, you will receive a welcome invitation into the homes and Bleed Size: 8.25” x 11.125” businesses of more than 160,000 Georgia Tech alumni and friends. Live Area: 7” x 9.875” With two issues per year reaching 160,000 alumni and the remaining issues Spread being mailed exclusively to about 35,000 loyal Roll Call (Tech’s Annual fund) Trim Size: 16” x 10.875” donors, the Georgia Tech Alumni Magazine reaches an average of 92,500 Bleed Size: 16.25” x 11.125” households four times a year. This publication features stunning photographic Live Area: 15” x 9.875” essays and extensive coverage of emerging technology, Tech traditions and alumni achievements, along with campus news and upcoming events. Full Page-Bleed Trim Size: 8” x 10.875” Bleed Size: 8.25” x 11.125” Ad Pricing for the Live Area: 7” x 9.875” Georgia Tech Alumni Magazine Half Page Horizontal Price per issue 7” x 4.838” Back Cover: $3,500 Spread: $5,500 Half Page Vertical Full Page: $3,025 3.4” x 9.875” Half Page: $2,125 Quarter Page: $1,485 Quarter 3.4” x 4.838” TECH MARKETPLACE Tech Marketplace is a low-cost, long-term opportunity to promote your AD REQUIREMENTS business (and your Tech Connection) through our alumni publications, print and digital, as well as on our website. Image One 300dpi CMYK .tif file For $1,000, Tech Marketplace business partners receive: Will be cropped to 2” x 1.15” Short Headline • One ad in all four issues of the Georgia Tech Alumni Magazine for one year. Approx. 23 Characters • A personal online profile page featured on the Tech Marketplace web page of gtalumni.org for one year. This page is promoted through our online Short Paragraph messaging (email and social media). Approx. 30 Words Contact Information Approx. 60 Characters AD EXAMPLE (shown to size) SHORT HEADLINE HERE Tech Marketplace is a low-cost, long- term opportunity to promote your business (and your Tech Connection) through our alumni publications, print and digital, as well as on our website. 111-111-1111 | companyname.com [email protected] ONLINE ADVERTISING Visiting Atlanta For nearly 10 years, hotels in the Atlanta area have partnered with the Georgia Tech Alumni Association and offered Tech alumni discounted rates. It’s a win-win program for both hotels and alumni — hotel partners are more likely to fill their rooms, while alumni enjoy the perk of discounted rates thanks to their Tech degree. As a preferred Georgia Tech Alumni Association hotel, it’s a great way to promote the hotel to the entire 150,000 alumni population. We’ve found that alumni staying in hotels during Homecoming are twice as likely to stay at a hotel partner property. We’ve also found that our hotel partners make back at least twice their investment in hotel stays during that weekend alone — and our alumni utilize this hotel program all year long with the many year-round campus events. The partnership fee of $500 will: • Secure your position on partners and discount web page for an entire year. • Send two emails featuring our partners to the entire alumni population each year. • Place your logo and web link within our Homecoming Weekend registration web page. Online registration is the primary method for securing attendance. Visit gtalumni.org/visitingatlanta for more details or to view our current partners. EVENT SPONSORSHIP Homecoming Homecoming Weekend is about tradition and celebration. Every fall, the Georgia Tech Alumni Association invites all of our alumni back to campus for a weekend full of fun activities. Georgia Tech graduates enjoy three days of seminars, reunion parties, a Ramblin’ Wreck Rally Tailgate and a Georgia Tech football game. The weekend is a great time to reminisce, visit former classmates and explore the ever-changing Tech campus. For a sponsorship fee of $2,500, sponsors of Homecoming Tailgate will receive the following: • Company logo/link on the Homecoming registration page at gtalumni.org • Signage at event • Two tickets to the Ramblin’ Wreck Rally Tailgate on Tech Tower Lawn • Two tickets to Saturday’s football game • VIP table to hand out giveaways at the Ramblin’ Wreck Rally Tailgate Dean Griffin Pi Mile 5K Road Race Since 1973, the Georgia Tech community has been participating in a run named for our beloved former Dean of Students, George Clayton Griffin. Dean Griffin encompassed the spirit of Georgia Tech for nearly 70 years while working on behalf of the students and alumni in an astonishing array of activities. The Georgia Tech Alumni Association hosts this exciting event every spring in his honor. It consists of a 5K “Pi” run/walk that winds through campus. With an attendance that averages more than 1,300 runners each year, this event is a great opportunity to market your company to our loyal alumni, students, faculty and friends. For a sponsorship fee of $1,000, sponsors will receive the following: • Company logo/link on gtalumni.org Pi Mile page • Company logo on race T-shirts • Signage at event • Company material in virtual race bag • Table on the Tech Tower Lawn near registration and the post-race party EVENT SPONSORSHIP Gold & White Honors Gala Silver Sponsor The Gold & White Honors Gala is Georgia Tech’s premier Cost: $10,000 event honoring Tech’s most distinguished alumni and serving Benefits: as a fundraiser in support of the Alumni Association Student • One table for 10 with preferred seating Programs to develop the next generation of leaders. The • Half-page 4-color ad in event program Gala includes a cocktail reception, silent and live auctions • Recognition in special post-event outsert mailed with featuring unique items and experiences, an elegant dinner, May 2019 issue of the Georgia Tech Alumni Magazine. and an awards presentation recognizing outstanding alumni. Please note that all ads are subject to approval under Attended by more than 600 guests, the evening is an Georgia Tech trademark and copyright guidelines. opportunity to mingle with some of Tech’s most accomplished Professional design assistance with ads may be alumni as well as connect with corporate leadership and available if needed. decision makers. Additionally, over 60 Georgia Tech student • Special recognition from podium on the night of event leaders serve as ambassadors at the event. • Logo recognition on Georgia Tech Alumni Package Options: Association’s Gold & White Honors Gala website • Logo recognition on signage placed on table reserved Presenting Sponsor – only one available for your company Cost: $25,000 • If you would like to host one (or more) student(s) at Benefits: your table, we will help you arrange that option. All Gold Level benefits upgraded to include: • Three tables for 10 with preferred seating Table Host • If you would like to host one (or more) student(s) at Cost: $6,000 your table, we will help you arrange that option. Benefits: • One table for 10 Gold Sponsor • Logo recognition in event program Cost: $15,000 • Logo recognition on signage placed on tables reserved Benefits: for your company • All Silver Level benefits upgraded to include: • If you would like to host one (or more) student(s) at • Two tables for 10 with preferred seating your table, we will help you arrange that option. • Full-page 4-color ad in event program • If you would like to host one (or more) student(s) at your table, we will help you arrange that option. CAREER CONFERENCE SPONSORSHIP Alumni Career Conference & Job Fair Workshop Sponsor Workshop Sponsor (12 available) $2,000 Each year the Alumni Association host the Alumni Career Benefits: Conference and Job Fair, and exclusive benefit for GT alumni. The • Job Fair registration with two representatives plus lunch and primary purposes of the event are to offer alumni an opportunity premium booth placement to enhance professional skills, network with other alumni and • Logo on Career Conference & Job Fair website & signage search the job market for new career opportunities. Employers have an opportunity to participate in the Job Fair as an exhibitor or Food & Beverage Breaks Sponsor for more visibility become a Career Services Partner. Food & Beverage Sponsor (6 available) $3,000 Benefits: Sponsorship Options • Job Fair registration with two representatives plus lunch and Executive premium booth placement Executive Partner • Logo on Career Conference & Job Fair website & signage (Over 50 employees) $5,000 • Ad in Alumni Magazine (Tech Marketplace) Executive Partner (Under 50 employees) $3,600 Non Sponsor Job Fair Registration Fees: Benefits: Nov.
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