From Promise to Proof Promise From

HOW HOW THE MEDIA HAS HELPED REDUCE TEEN AND UNPLANNED PREGNANCY From Promise to Proof Promise From

POWER TO DECIDE HIGHLIGHTS OF POP CULTURE PARTNERSHIPS

TABLE OF CONTENTS

ABOUT US ...... 4 WHY IT MATTERS ...... 5 SPOTLIGHT ON KEY PARTNERSHIPS ...... 7 FREEFORM ...... 8 COSMOPOLITAN ...... 12 TLC ...... 16 SNAPSHOTS OF KEY MEDIA PARTNERSHIPS ...... 21 SEX EDUCATION ...... 22 BLACK-ISH ...... 23 ANDI MACK ...... 24 MTV ...... 26 AP BIO ...... 28 BUZZFEED—BC ...... 29 HULU ...... 30 KNOCKED UP ...... 34 30-SOMETHING GRANDMA ...... 34 WOMEN’S MAGAZINE BRANDS ...... 35 SOCIAL CAMPAIGNS ...... 43 THANKS, BIRTH CONTROL ...... 44 #TALKINGISPOWER/SEX ED FOR ALL ...... 49 FOLLOW US ON… ...... 51 4 ABOUT US

Our Mission: Power to Decide is a private, non-partisan nonprofit organization that works to ensure all people—no matter who they are, where they live, or what their economic status might be—have the power to decide if, when, and under what circumstances to get pregnant and have a child.

• We believe that all young people should have the opportunity to pursue the future they want and realize their full possibility.

• To achieve this goal, we provide information about reproductive and sexual health and advocate for access to the full spectrum of reproductive health services.

• When we are successful, child and family well-being will improve. There will be less poverty, more opportunity for young people to complete their education or achieve other life goals, fewer abortions, and a stronger nation.

• We engage diverse voices and perspectives to find common ground, use evidence to guide our work, catalyze innovation, and always put our audiences first.

Over the course of our 24- year history, teen and unplanned pregnancy have dropped dramatically. Progress is not victory: great disparities remain, particularly among low-income women, women of color and women living in rural areas.

About our media work: Since our founding, we have worked in partnership with hundreds of leaders across the entertainment media industry to forge creative collaborations with television shows, magazine brands, digital platforms and social media influencers.

• We inform and engage audiences, reaching them where they are through voices they turn to and trust.

• We encourage and inform stories about sex, love, relationships, contraception, and unplanned pregnancy.

• Through trusted relationships cultivated over more than two decades, we consult regularly with media leaders and content creators, supporting them in narratives of self-determination, positive relationships, informed decisions, and the importance of young people having the power to decide.

Power to Decide 5 WHY IT MATTERS

Research shows that entertainment media is a top source of information for young people and sexual health. Popular media can inform audiences, spark meaningful conversations and drive action. Our entertainment media partnerships have earned Bedsider industry awards and garnered recognition as helping Bedsider is our award-winning evidence-based birth to drive the nation’s historic decline in teen and control information and access network for women unplanned pregnancy overt the past two decades. 18-29. Bedsider’s clinic ﬁnder is the nation’s most comprehensive network of where to get reproductive health services, helping to ensure that more women will be able to identify where they can go to access the full range of contraceptive methods.

Bedsider had 9.7 million unique users in 2019. Bedsider reaches around 350,000 through its social channels. 3/4 3 in 4 young people age 12-24 say that when characters Our Bedsider Providers program has more than 8,000 they can relate to in TV/movies deal with sex and health providers from diverse backgrounds and practice unplanned pregnancy, it helps them think about how settings to create new content for medical professionals. they would handle similar situations. We train Bedsider providers on cultural competencies, implicit bias, and patient-centered contraceptive care.

POP Teen Talk CULTURE Teen Talk is our destination for young people with information about sex, love, relationships and More than half of young people say that something in communication penned by teens for teens; and by pop culture has sparked a conversation with parents adults with special expertise in connecting with young and other champions about sex, love, and relationships. audiences.

From Promise to Proof

SPOTLIGHT ON KEY PARTNERSHIPS 8 FREEFORM

We are proud to serve as expert advisors to Freeform, continuing our years-long eorts behind the scenes to provide research, polling data and other actionable story material for teen and young adult audiences. From supporting storylines to collaborating on live-tweets, we are grateful for the opportunity to share our information and spark conversations with audiences in real time.

Grown-ish This critically- acclaimed spin-o of ABC’s “blackish” follows Zoey Johnson to college as she explores relationships, academics and her independence. The show explores socially-relevant topics with honesty and humor.

Since the show’s premiere, we have been sharing expertise, information and relevant resources on sex, birth control, consent, unplanned pregnancy, relationships and more. Through weekly live-tweets each season, our resources are shared with audiences as scenes unfold.

In 2018 and 2019, weekly live-tweets with Grownish have led to a 212% increase in engagement with Power to Decide and a 136% increase in engagement with Bedsider.

POWER TO DECIDE BEDSIDER 212% 136% increase in increase in engagement engagement

Power to Decide 9

The Bold Type Inspired by the life of of Joanna Coles at Cosmopolitan, The Bold Type reveals a glimpse into the outrageous lives and loves of those responsible for the (ﬁctional) global women’s magazine Scarlet. The show focuses on Kat, Jane and Sutton, who lean on one another as they ﬁnd their own voices in a sea of intimidating leaders. Together they explore sexuality, identity, love and fashion and juggle careers and relationships.

Since the ﬁrst season of this barrier-breaking show, we have provided expertise and information to support storylines. Through weekly live-tweets each season, @TheBoldType shares our posts, delivering our information about birth control, relationships and sex to audiences in real time.

In a story line about emergency contraception, we shared our EC information as the episode aired, resulting in a nearly 400% increase in engagement with Bedsider and a more than 500% increase in engagement with Power to Decide.

POWER TO DECIDE BEDSIDER 500% 400% increase in increase in engagement engagement

In a Twitter poll, 75% of viewers said that they learned something new about emergency contraception from the episode.

EC TWITTER POLL

75% viewers

From Promise to Proof 10

Good Trouble Good Trouble, Freeform’s hit spin-o of “The Fosters,” follows sisters Callie and Mariana Adams Foster as they embark on careers, relationships and young adulthood in LA. Power to Decide participates in weekly live tweets with the show and works with the network behind the scenes to provide information and expertise. Good Trouble has garnered praise and a devoted fan base for weaving a wide range of pressing social issues into story lines and characters’ lives, week in and week out.

Good Trouble is TV’s ﬁrst good Gen Z drama Freeform’s new spino of The Fosters is full of progressive politics and sexy soap opera tropes. It’s a lot of fun.

Power to Decide 11

The Fosters Moms Stef and Lena build a close- knit family with Stef’s biological son, Brandon; adopted twins, Mariana and Jesus; Jude and Callie, a veteran of foster homes and juvenile detention. The Fosters won critical praise and We collaborated on weekly live numerous industry awards, including tweets with The Fosters’ nearly a Peabody and a GLAAD Media 500,000 followers throughout Award, for addressing topical issues its ﬁnal seasons. As a result, in an authentic way. engagement with Power to Decide increased by an average of 350% Throughout The Fosters’ entire 5-season run, we served as expert advisors each week; engagement with to the series, informing stories about love, sex, relationships, unplanned Bedsider increased by an average of pregnancy, abortion and parent-teen communication. Through social media 150% each week. collaboration and more, we supported the Fosters in sparking meaningful public conversations about sex, love, relationships and the power to decide.

The Fosters has a highly engaged social audience with nearly 4 million followers across its social platforms.

91% of viewers say they wish more TV shows and movies spoke as openly as The Fosters does about sex, love, relationships and having the power to decide your future.

9 IN 10 Nearly 9 in 10 viewers consistently agree that The Fosters is a great way to jumpstart meaningful conversations with the young people in your life.

From Promise to Proof 12 COSMOPOLITAN

“I think Cosmo does a great job Power to Decide and Cosmopolitan: of…explaining [birth control] to 2017–2018 Collaborations young women, who might be too scared to talk about birth control options…it’s great to see women talking about this. I love Cosmo, I’ve been a reader for many years. Good work Cosmo!”

“Ever since I was in high school, like 15, 16, 17, I’ve been reading Cosmo. It’s [Cosmo] kind of like an old friend.”“She’s [Cosmo] got quotes, she sites the people and places • For more than 11 years Power to Decide has worked extensively with where she’s getting her facts from Cosmopolitan, Cosmo for Latinas, and CosmoGirl on all its platforms so yeah [I] deﬁnitely [trust Cosmo] to provide exclusive story ideas, information, co-creation of surveys, PR support, social media content, and perspective on breaking news.

• Cosmopolitan is the world’s largest young woman’s media brand, “Deﬁnitely it made me think it with more than 130 million brand touchpoints across print, digital, over and it actually seems to be and social platforms. Cosmopolitan reaches 74 million readers— that birth control actually has mostly women 18-34--in print, digital and social media combined. a more major role in people’s • We have collaborated on more than 5 joint surveys, 12+ editorial lives than I originally thought” packages, and serving as a source for regular writer/editor brieﬁngs and original content.

Cosmopolitan & Power to Decide Partnership: Key Elements of a Successful Partnership for More than a Decade

Cosmopolitan Power to Decide • Trust in our evidence-based information and story ideas over many years, on a range of topics • Trusted expert advisor to editors, writers, social content producers with a keen • Cosmopolitan, Cosmo for Latinas and CosmoGirl have all had robust content collaborations with understanding of their business and competition us over 11+ years • Work productively for 11+ years with Cosmopolitan, Cosmo for Latinas, and CosmoGirl, • Cosmo won its first-ever ASME Award in 2014 for an editorial package on a joint survey with enhancing their content Power to Decide. This prestigious honor helped strengthen their desire to continue to work with us • Provide exclusive story ideas, information, co-creation of surveys, PR support, social media content and perspective on breaking news • Joint survey with CosmoGirl in 2008 was credited with coining the term “sexting” and generated tens of thousands of media mentions • Bedsider tone fits well with Cosmo’s voice • Editors at Cosmo brands serve in leadership roles at our media convenings & showcase their • Provide opportunity for Cosmo editors to help shape our work (helped launch work to peers #ThxBirthControl) • Cosmo helped launch #ThxBirthControl in 2012, and has served as a leader each year • Non-partisan, evidenced-based information and resources, including Bedsider U • Collaborated on more than 5 joint surveys, 12 editorial packages, and regular writer/editor • Ability to translate public health information and policy into story material that doesn’t sound briefings over 11+ years, gaining exclusive access to new information and co-creating original boring or “preachy” content • Joint surveys have garnered wide attention from press and audiences, including segments • Sustained relationships through many staff changes and brand evolutions over the years on The Today Show, industry awards and more

Power to Decide 13

• Readers surveyed say they have the highest trust in Cosmopolitan as a source of information about reproductive health. This high level of trust opens the door learning and connection with audiences.

• Cosmopolitan has been an essential partner in shaping our work and translating public health information and policy into story material that is engaging for young people. (From Slide 13 Cosmo PPT)

Why Are People Choosing Not to Use Condoms? Cosmo partnered with Power to Decide to ask The Most Ridiculous Excuses People Make for 2,000 18- to 34-year-olds Not Using Condoms why latex is only cool if a The results from Cosmo’s study with Power to Decide. Kardashian wears it in dress form.

Power to Decide and Cosmopolitan conducted an exclusive joint survey on the top reasons that men and women age 18-34 don’t condoms during sex. Cosmopolitan covered ﬁndings in print, digital and social media. Other media outlets picked up the story as well.

Cosmopolitan Editor-in-Chief celebrates the magazine’s ﬁrst-ever ASME award for its package on contraception, developed in partnership with us.

From Promise to Proof 14

This Week in Sex: So You Won’t Use a Condom Because You Don’t Want to Throw It Away? Puh-leeze. This is not the time to reuse, reduce, or recycle.

Birth Control: Will It Become the Ultimate Luxury?

Power to Decide served as a source of expertise and quotes for this award-winning package on birth control access.

Are Young Women Totally Over the Pill? Seventy percent of women who have used the pill said they’d stopped taking it or thought about stopping in the past three years.

Power to Decide 15

Power to Decide and Cosmopolitan collaborated on a survey about why women might be ditching the pill, and CEO Ginny Ehrlich is quoted on why women need to know about the full range of birth control methods.

SLUG REPORTSLUG WAR NING : BIRTH-CONTROL DESERT AHEAD What if you had to drive more than 100 miles to get an IUD or a pack of Pills? In certain zip codes, women already do—and the situation may get worse.

By JENNIFER GERSON UFFALUSSY | Photo illustrations by MAT MAITLAND

REPORTSLUG

Unplanned Pregnancy as a O U T O F Of the 38 county in which there’s only one million (or no) public clinics that offer R E A C H : women in the full range of birth-control need of “ F R E E ” contraceptive choices for every 1,000 women care in 2014, in need of subsidized contra- B I R T H 52 percent ception. We know what you’re relied thinking: vast rural stretches CONTROL on publicly and tiny towns, right? Wrong. funded These health-care wastelands M E A N S services. also exist in major cities, on both U.S. coasts, and in the NOTHING heartland, according to the IF YOU 171 National Campaign. It wasn’t supposed to be this CAN’T . way. When the Affordable Care A C C E S S 76 Act (ACA) passed in 2010, it million included a landmark $0-copay IT. women, ages contraception mandate that 18 to 34, promised to usher in the easi- AS AN UNDERGRAD at Penn she and her boyfriend made two were covered est time in history for women State University in State separate road trips—totaling by Medicaid to get birth control. By law, in 2015. College, Pennsylvania, Jennifer 15 hours—to the closest public nearly all insured women could Pamplin, now 25, juggled clinic in the state that provided get any FDA-approved form psychology classes, homework, abortions. “I felt like the preg- of prescription contraception friends, a boyfriend, a work- nancy was my fault,” she says. “It (from the patch to the Pill to study gig…and a three-hour was like I had failed myself.” an IUD) they chose, at no cost. drive home to Pittsburgh In fact, it was the system that Uninsured women, meanwhile, whenever she needed birth- had failed her. In 2015, 67 could visit publicly funded clin- percent of all control pills. ics around the country, which, female Title X With no health insur- STRANDED patients were thanks to a federal grant pro- ance through her parents and WITHOUT CARE younger gram called Title X, would offer no money for a student plan Jennifer was one of nearly 20 than 30. reproductive health care for

through school, she’d quali- million American women stuck SOURCES: GUTTMACHER free or on a sliding scale, based INSTITUTE CONTRACEPTIVE fied for Medicaid, the publicly NEEDS AND SERVICES, 2014 on what a patient could afford. in a “contraceptive desert”— UPDATE; HEALTH INSURANCE COVERAGE IN THE UNITED funded program for low-income defined by the National Cam- STATES: 2015; FAMILY PLANNING But it turns out, coverage ANNUAL REPORT: Americans (see stats at right). paign to Prevent Teen and 2015 NATIONAL SUMMARY without access is meaningless. But while it covered her Ortho Tri-Cyclen, no doctor or phar- macy near campus accepted Jennifer’s plan. Eventually, she became so overwhelmed by the REPORT time and gas money it took to WHY PLANNED PARENTHOOD MATTERS refill her prescription that she WhileThere’s the ACA’s a reason contraceptive Planned Parenthood hood experienced from Medicaid a reported funding. 900 percent Even if they are covered, they let it lapse. mandateincrease applies in requests to private for IUDsand followingIf this November’s happens, contraceptiveelection: Women are may not want Mom and Dad to That’s when she got preg- publicterriﬁed plans (likeits clinics Medicaid), will soon be shutdeserts down. willThey’re grow, right says to be Ginny scared. Whileknow what they’re up to. Or per- nant. By then, she was in the not allother doctors centers and also pharma provide- publiclyEhrlich, funded reproductive CEO of the healthNational care, haps they’re in entry-level jobs WHAT ABOUT CONDOMS? process of moving to Montana cies acceptresearch every shows plan. that Making Planned ParenthoodCampaign. is better The at estimated offering contraception 60 that don’t offer insurance, with Could they be a much-needed safety net? They’re options quickly and efﬁciently, with a wider range of choices. Currently, it’s cheap, sold everywhere, and totally unrestricted. to attend graduate school and matters worse: The roughly 3.6 percent of Planned Parent- incomes not low enough to qual- one of the main providers of birth-control services through Medicaid and But they’re no panacea, says Ginny Ehrlich, CEO of hadn’t yet applied for Medi- millionTitle women X, serving who 36 get percent repro -of thosehood in need. patients “Planned who Parenthood rely on pub has- madeify for Medicaid. the National Campaign. Research shows that when caid in her new state. She had ductiveitself health accessible care through all over the Title U.S.,” licly says funded U.S. Representative programs will Judy Chu “Young people don’t have the women don’t have a full range of choices or access no job or insurance—and chose X are(D-CA). served “I by hear about from 4,000 anxious peoplebe everyleft in day the who lurch are concerned(see “Why that, money to pay the out-of-pocket to their preferred method of birth control—or when to have an abortion. Not that BC publicwithout clinics—total. it, they won’t Don’t have live a placePlanned to go.” Parenthood Mat- costs,” says Jamila Taylor, PhD, out-of-pocket costs are prohibitive—many simply that was accessible either: After near one? You’re out of luck. ters,” page 172), and millions a senior fellow at the Center give up on it altogether. scrounging together the money,COSTS The harsh truth is that for more women could lose cover- for American Progress and an H O W women in 1,510 counties across age and find themselves hav- expert on women’s health policy 172 MUCH?! all 50 states, the ACA’s promise ing to budget for birth control. and reproductive justice. The 173 of full, free contraceptive “These women will start to rely Pill can cost upward of $100 a paign’s Bedsider program, a access hasn’t panned out. And on the remaining Title X clin- month, and some of the most network for women ages 18 to Out-of-pocket it’s poised to get way worse. ics,” warns Ehrlich—those same effective methods, like IUDs 29. “The hardest part of living in costs for contra- Title X clinics, remember, that and implants, can run closer to a contraceptive desert is the feel- ception can A SPREADING are already underserving mil- $1,000, says Ehrlich (see “BC ing of powerlessness,” says Mann. be as high as WASTELAND lions of patients. Just imagine Costs How Much?!” at left). “We give women back the reins.” rent or a car Since President Trump took the packed waiting rooms—and All of which will force women Students at Loyola Univer- payment. Here’s office, the fate of the ACA the hours of work or school you to make tough choices, like sity Chicago live in a contracep- a look at the price of com- has looked grim. In March, might have to miss to get some- between rent and birth control. tive desert—but can now send mon FDA- Congress introduced the Amer- thing as simple as birth control. Worse, it’s very possible that S.O.S. texts to a student activist approved types ican Health Care Act, which Millennial women are partic- Congress will cut funding to group called Txt Jane for fast (not including aims to cut Medicaid spending ularly vulnerable. Like Jennifer Title X. Translation: The safety birth-control delivery. Loyola, insertion or by about 25 percent by 2026 Pamplin, they may be students net millions more women would a Jesuit Catholic school, doesn’t exam fees). and block Planned Parent- not covered by their parents. turn to would shrink at the offer condoms or provide the IUD Pill at the wellness center $50 to $858 unless it’s for medical purposes. And Chicago, America’s third- IMPLANT largest city, has just one clinic $450 to $848 See all that red? Those are the counties offering the full array of contra-

The Desert2 3 4 5 6 7 8 9 10 1 where women have no access to publicly ception choices for every 12,000 SHOT women in need. $50 to $120 100 90 80 70 60 funded50 40 clinics 30 20 with 10 a full range of contracep- (per shot, 4 Landscape tion, according to the National Campaign. Each Friday between 2 p.m. times a year) and 12 a.m., the “Janes” respond to texts by showing up at stu- PILL dents’ doors with condoms, $10 to $113 lube, and info about other con- (per month) exact moment it’s most needed. percent of the births in Indi- traception and local clinics. DIAPHRAGM Says Taylor: “We might find our- ana are paid for through the Senior Melissa Haggerty, 22, $90+ NO PUBLICLY selves in a state of emergency.” state Medi caid program,” she cofounder of Txt Jane, has seen FUNDED CLINICS explains. “If we reduce the num- firsthand how devastating con- RING FILLING THE VOID ber of unplanned pregnancies, traceptive deserts can be. “So $30 to $75 (per As awareness of contraceptive we could redirect money.” It’s many women don’t have access month) deserts increases, politicians, $ a bottom-line argument she to the care they desperately SOME PUBLICLY 1.4 billion: activists, and citizens are work- hopes will change minds. need,” she says. “It’s scary.” I PATCH FUNDED CLINICS approximate ing to provide oases. Demo- Elsewhere, young women $30 to $44 (per more amount month) clinics per cratic Indiana State Senator women save are rushing to one another’s women OUTRAGED? SPEAK OUT IN SUPPORT Jean Breaux, for one, is trying yearly on the aid. Nicole Mann, 24, a student OF GETTING BETTER ACCESS FOR CONDOMS to convince her Republican Pill as a result at Drexel University College EVERYONE—AND PRESERVING THE $.30 to $7.80 of the ACA’s COVERAGE AND ACCESS WE HAVE. USE fewer colleagues that unintended of Medicine, in Philadelphia, THE NATIONAL CAMPAIGN’S HASHTAG (per condom) clinics per pregnancies resulting from dis- $0-copay spreads the word about birth- #THXBIRTHCONTROL TO SPREAD women mandate. AWARENESS ABOUT OUR ESSENTIAL SOURCE: THE NATIONAL mal health-care access carry a control options on her campus REPRODUCTIVE RIGHTS. CAMPAIGN TO PREVENT TEEN SOURCE: 2015 HEALTH AND UNPLANNED PREGNANCY huge financial cost too. “Fifty AFFAIRS STUDY as part of the National Cam- 174 175

From Promise to Proof 16 TLC

Unexpected “Unexpected” was TLC’s highest-rated new series in 2017.” TLC’s “Unexpected,” is an original unscripted series that explored the ups and downs of three pregnant teen couples and their parents. Since its premiere, Power to Decide has served as TLC’s lead educational partner and expert advisor for the series. We have provide custom discussion guides, tailored fact sheets, and information and tips to help viewers use the show as a jumping-o point to talk openly about unplanned pregnancy and birth control.

TV personality and social media inﬂuencer Ananda Lewis produced a special #TalkingIsPower video for Power to Decide as part of her role in hosting the Unexpected reunion special.

How To Discuss Teen Pregnancy And Unexpected Learn how to use TLC’s Unexpected Season Two to spark meaningful conversations about unplanned pregnancy.

Power to Decide 17

Find Resources That Support Teen Parents

How To Talk To Teens About Sex Awkward? It doesn’t have to be! Here’s how to start the conversation.

Common Teen Pregnancy Myths Busting common myths about teen pregnancy.

]

Get The Facts About Teen Pregnancy Learn more about teen pregnancy in America.

From Promise to Proof 18

Unexpected Is TLC’s #1 New Series In 2017

Power to Decide 19

Resources for Teen Pregnancy and Supporting Young Parents

From Promise to Proof

SNAPSHOTS OF KEY MEDIA PARTNERSHIPS 22

Tuning In for the “Talk” In a lively panel discussion, television creators and teen advocates tackled sex, teens, and TV. The panel and audience at “Tuning in for the TALK - How TV is Approaching Love, Sex, Pregnancy & Birth Control and How Caitlin McFarland, Deirdre Shaw, Marisa Young People Are Responding,” a Nightingale, Mauricio Mota, Ginny Ehrlich, Rina Mimoun, and Emily Gibson provocative discussion presented at “Tuning in for the TALK - How TV by the Television Academy, ATX TV is Approaching Love, Sex, Pregnancy & Birth Control and How Young Festival and Power to Decide on People Are Responding,” a provocative Wednesday, Feb. 28, 2018 at the Television Academy’s Saban Media Center in discussion presented by the Television North Hollywood, California. Academy, ATX TV Festival and Power to Decide on Wednesday, Feb. 28, 2018 at the Television Academy’s Saban Media Center in North Hollywood, California. SEX EDUCATION

We provided information and support to Netﬂix as they launched the series to help highlight the show’s value as a discussion-starter about important sexual health topics. We continue to help promote the show and support open conversations.

Something to Talk About: Sex Education on Netﬂix

Power to Decide 23 BLACK ISH

Black-ish: We have worked behind-the-scenes with ABC’s 385% award-winning family comedy “Black-ish” since its ﬁrst season As a result of the live-tweet with on episodes related to sex, Black-ish, @PowerToDecide birth control and parent-teen had 385% more engagement conversations about relationships. than the daily average • We worked closely on an episode in Season 4 that took on double standards when it comes to men, 82% women, sex and the messages young people get In our Twitter poll, shared by @ from parents and society. blackish ABC, 82% of respondents agreed that “Tonight’s episode • This episode reached more of @Blackish makes me want than three million viewers to break the double standard age 18-49. We provided when it comes to talking to language and resources young people about sex.” that @blackishABC shared directly with their Twitter audience of more than 292,000 viewers.

From Promise to Proof 24 ANDI MACK

“Andi Mack” was consistently Andi Mack is a coming-of-age story ranked cable’s #1 series in which 13 year-old Andi discovers among tweens 9-14. that her free-spirited older sister is actually her mom, and the mom she grew up with is actually her grandmother.

Learning this family secret sends Andi on an uncharted course of self-discovery. Best friends Cyrus and Buy also try to ﬁgure out their places in the world. The series explored themes related to family, trust, asserting individuality, and what being a parent really means.

Andi Mack’ Character To Come Out As Gay: A Disney Channel First

Power to Decide 25

Power to Decide is proud to have served as an expert advisor to the show and the network from its inception to its ﬁnale, and made substantive contributions to story lines, digital content and network publicity throughout the life of the series. We provided extensive message guidance and script review related to teen parenthood and relationships to ensure that they would be eective and appropriate for tweens and their parents.

Mack Chat

We supported the Mack Chat by reviewing episodes and providing expert guidance behind the scenes.

From Promise to Proof 26 MTV

MTV and Power to Decide have worked in close partnership since our MTV programming was received founding in 1996, through scripted and unscripted programming content, by 372 million TV households social impact campaigns, digital/social media, news coverage, press, worldwide (Statista, 2017) background brieﬁngs and more. We are proud to continue to evolve our creative collaboration.

Teen Mom • Power to Decide continues to serve as an expert advisor to all the “16 and Pregnant”/ “Teen Mom” series and specials since the show debuted in 2009.

• We have consistently provided data points and messaging for cast members and to Dr. Drew for reunion specials each season. Cast members recorded video messages for #ThxBirthControl and Dr. Drew regularly participates in our social media conversations.

• Since these shows have been on the air, teen births in the U.S. have dropped 36% and experts have credited these shows with helping to drive conversations that are key contributors to increased awareness.

Mississippi Sex Education MTV News Missisissippi FB show:

Power to Decide 27

MTV Teen Mom Young and Pregnant:

Times Square Billboard For our Talking Is Power and Thanks, Birth Control Day campaigns MTV donated their Times Square Billboard to Power to Decide.

2017 2018 2019

From Promise to Proof 28 AP BIO

We provided expert advice and information to this hit comedy’s head writers

Power to Decide supported the executive producers of NBC’s hit comedy “A.P. Bio” as they developed a story line about teen pregnancy and debunked myths about sex education. The episode, “Rosemary’s Boyfriend,” aired in April 2018 and reached more than 3 million viewers that week.

AP Bio debunked myths about condom use and opened up a conversation about the need to educate teens about protection whether or not they’re sexually active.

Power to Decide 29 BUZZFEEDBC DELIVERY SERVICES

Power to Decide provided expertise and an on-camera interview with CEO Ginny Ehrlich for this feature on mail- order birth control. Host Chloe Zak highlighted our Contraceptive Deserts map, Bedsider as a helpful resource, and encouraged viewers to check out the Contraceptive Access Fund.

19.5 MILL More than 19.5 million women live in contraceptive deserts.

From Promise to Proof 30 HULU

Ask Dr. Ruth Power to Decide worked closely with Hulu on a special NYC screening of its documentary “Ask Dr. Ruth” followed by a discussion with Dr. Ruth Westheimer, CEO Ginny Ehrlich, and NYU Vice Provost and Power to Decide Board Member Dr. Vincent Guilamo-Ramos. College students, reproductive health experts, media leaders and funders gathered for a lively conversation with Dr. Ruth about the importance of open, honest conversations about sex, love and relationships.

Dr. Ruth Westheimer says #TalkingIsPower with a Screening and Discussion of “Ask Dr. Ruth”

Power to Decide 31

Shrill: Shrill: Power to Decide provides background information and social media support to this hit Hulu original series, which explores sex, love, relationships and the power to decide if, when and under what circumstances to get pregnant and have a child.

What Shrill can teach us about sex and dating The top ten lessons from Hulu’s new show

From Promise to Proof 32

East Los High Power to Decide has served as advisor and partners to this Emmy-nominated series since its inception and supported the creative team and cast at each stage of the creative process, from story development to transmedia content; as well as press outreach and exclusive extra content.

East Los High had a wide audience reach, strong viewer engagement, and a positive cognitive, emotional, and social impact on sexual and reproductive health communication and education. Cast members of East Los High participated in #ThxBirthControl every season.

Over the life of the series, we participated in the show’s independent impact evaluation eorts, which found that viewers were more aware of contraceptive options and were more likely to talk about and have favorable views of contraception and sexual health services.

For the series ﬁnale in December 2017, we worked closely on contraceptive stories and to review how characters’ lives and relationships culminated.

Power to Decide 33

(I’m not sure where this belongs or what goes with it.)

After watching East Los High, viewers learned new information (correct use of condoms, birth control pills, and emergency contraception); had higher levels of positive behavioral intentions related to sexual health (using/recommending health services); had appreciation for the comprehensive resources on the show’s website; and talked to their friends, sailings, parents, and relatives about East Los High.

From Promise to Proof 34 KNOCKED UP, 30 SOMETHING GRANDMA

As part of our decades-long partnership with Lifetime, we supported unscripted series dealing with unplanned pregnancy:

Power to Decide 35 WOMEN’S MAGAZINE BRANDS

Do Any of These “Natural Birth Control Not So Hot on Hormonal Birth Control? There Methods” Work? A List Are (Lots of!) Other Options

Most Women Who Need Publicly Funded Birth Exclusive: Bedsider Created an Extremely Easy Control Live in Places It Doesn’t Exist Way to Help Women Find Abortion Providers

How To 19 Tweets Handle Birth About #Thx- Control BirthControl Emergencies Day That Say On Campus It Louder For & Keep Your The People Chill In The Back

The Trump Admin Took Another Major Swipe At Birth Control For Young Women

From Promise to Proof 36

9 People On Why They’re Thankful For Birth 7 Myths About Birth Control That Men Still Control Believe

How To Support Birth Control Access On 7 Reproductive Rights Organizations’ Social Media & Beyond Statements About The Alabama Abortion Ban

If Title X What’s Disappears, the Most Over 22 Mil- Eµective lion Women Type of Birth Will Live In Control? Contracep- tive Deserts

Power to Decide 37

How To Get Free Or Cheap Birth Control With Or Without Insurance Think Birth Control Isn’t A Health Necessity? Read These Tweets

9 Women Talk About Their Method of Birth Control This Is How Plan B & How It ACTUALLY Works Really Makes Them Feel

It’s #Thxbirthcontrol Day and Here’s Why You Should Celebrate

From Promise to Proof 38

Teens’ Biggest Sex Questions Answered By Why Over the Counter Birth Control Is Crucial Their Peers for Young People

Celebrating Contraception Access Free From Thanks, Birth Coercion, Stigma Control! and Injustice

Changing The Time You Take Birth Control Can Be Tricky: Here’s How To Do It Safely Teenage Pregnancy: A Parent’s Guide

Power to Decide 39

Here’s What Happens If You Take The Morning-After Pill All The Time

It’s Crucial To Have These Honest & Shame- #ThxBirthControl Free Sex Talks With Underline How Your Younger Crucial Relatives — This Contraceptives Are Guide Will Help To Ensuring Equality and Freedom For Women

well-being Health By Kaitlyn Pirie For Business or Pleasure well-being Get busy to get happy. Health Employees reported better Beyond moods the day after having sex, as well as more engagement the Pill and satisfaction with their jobs. See why intrauterine devices (IUDs) are the most popular Of course, this doesn’t apply Beyond the Pill I Got My School reversible birth control to fooling around at the office in the world. holiday party. Source: Oregon State University

5 to Teach Sex Ed Number of FDA-approved IUDs.

Messing with Your Meds10 years Watch out—these foods could be causing hiddenThe longest damage. amount of time that MYTH you can leave one in. Teens become safer drivers as they get older. TRIGGER WHAT THEY HOW IT HAPPENS FOODS DISRUPT REALITY Activated Experience can lead to charcoal-enhanced <5 minutes overconidence—and foods (think trendy The charcoal attracts the medicine, accidents. A higher Prescription meds How long it takes to have an IUD black breads, interfering with the body’s absorption of it. percentage of high school pastas, juices and placed. Some docs suggest taking seniors admit to risky ice creams) an OTC pain reliever beforehand. behaviors (like speeding, having more than three Potassium-rich foods The meds make it harder for the body passengers in the car or like bananas, ACE inhibitors and to release potassium, and too much of the oranges and green some diuretics using a phone while mineral may cause heart problems. leafy vegetables $0 to $1,000 driving) than sophomores The cost varies based on the and juniors, according to brand and your insurance. a new study from Liberty Foods loaded with vitamin K like Mutual Insurance and Vitamin K helps form blood clots, JustSADD. Experts Say say that #@!%? broccoli, Brussels Some anticoagulants which can be problematic for someone sprouts, cabbage with more time on the road taking a blood thinner. Stop censoring yourself. Not only does swearing increase and green leafy pain tolerance,teens can getbut too a new study says it could also make vegetables comfortable and make 28 × 30mm you stronger.dangerous People choices. who cursed before completing a Soybean lour, The littlest IUDs, Kyleena and Skyla, They can interfere with the body’s ability short Whatintense you can exercise do: Set aproduced more power during the walnuts and Thyroid medications are smaller than a half dollar. to absorb the medicine. good example when you’re high-iber foods workout—another reason to let one slip while carrying a heavy packagebehind the inwheel, from the car. occasionally ride along Aged cheese, cured Source: withKeele University them and to Long have Island real-time University Brooklyn meats, pickled Monoamine oxidase Tyramine can cause an abrupt and dangerous conversations about safety foods and sourdough inhibitors (MAOIs) increase in blood pressure. bread, which and hold them accountableDoctor’s Note contain tyramine 40% for their actions. Images, Heinemann/Getty Studio Creativ Images, zhekos/iStock, Images, opel_ru/Getty maribee/Getty left)Shin, top Lisa from (clockwise Photos: Images, Blaine Moats. Summers/Getty Kevin The percentage of female family- Most of us reach out to our MDs only when there’s a problem. 84 | Dec 2017 | FAMILYCIRCLE.COM planning doctors and clinicians This season, why not send a holiday card to doctors who have gone who use IUDs. above and beyond to care for your family this year? If traditional cards aren’t your thing—or you’re running short on time—send a Sources: Planned Parenthood and The National Campaign to

Photo: Gallery Stock. Icons created by Galaxicon, Trident, Jian Wei, Chandru and shaurya from the Noun Project. Project. the Noun from and shaurya Chandru Jian Wei, Trident, Galaxicon, by created Icons Gallery Stock. Photo: Prevent Teen and Unplanned Pregnancy digital note of thanks through carepostcard.com.

FAMILYCIRCLE.COM | Dec 2017 | 87

From Promise to Proof 40

Your most Googled ‘Can I get pregnant if ...’ questions, answered

HHS Awards Nearly $1.5 Million in Teen Pregnancy Prevention Funding to Anti-Choice Organizations

Why We’re Skeptical of Conservative Support for Over-the-Counter Contraception

Power to Decide 41

Nearly 900 women’s health clinics have lost federal funding over gag rule

Reproductive health clinics serving Latinas grapple with ‘domestic gag rule’

On #ThxBirthControl Day, Latina Advocates Worry About Reduced Access Under Trump Administration

From Promise to Proof

SOCIAL CAMPAIGNS 44 THANKS, BIRTH CONTROL

Each November, Power to Decide celebrates its annual Thanks, Birth Control 2019 Thanks, Birth Control: Day, which is intended to mobilize people to speak positively about all that by the numbers birth control makes possible for young women, families, and our nation. Thanks, Birth Control is an integrated communications campaign that consists of social media, traditional media relations activities, entertainment and pop culture media, content creation, and grassroots activations. 19K

Entertainment Media Highlights Power to Decide had many media In the month of November, there were over 19k mentions of the partners and supports for Thanks, Birth Control including entertainment #ThxBirthControl hashtag with a media leaders and inﬂuencers in television, magazine brands, and digital and potential reach of 71.5 million and social media. a potential impression of nearly 103 million. 651K The hashtag engagement was over 651k, representing a 56% increase in engagement from 2018. 96% Overall, almost 96% of the sentiment of chatter using #ThxBirthControl hashtag was positive.

Power to Decide 45

3,000 The Twitter Storm, hosted by Power to Decide, served as a catalyst for conversation with over Entertainment 3,000 tweets on Twitter during the hour and 37.8 million impressions, causing the hashtag to trend nationally.

From Promise to Proof 46

PoliticalHighlights

Power to Decide 47

Mamma Doctor Jones Video: 174k views on Youtube

YouTube Inﬂuencer Shan Boody says “Thanks, Birth Control” Ahe generated interest from 250,000 fol lowers across her social platforms.

From Promise to Proof 48

Here’s What Our Media Partners Are Saying…

Here's What Our Media Partners Are Saying...

Bedsider.org PowerToDecide.org (202) 478-8500 StayTeen.org

Power to Decide 49 #TALKINGISPOWER/ SEX ED FOR ALL

• #TalkingIsPower is an integrated communications campaign that consists of social media, traditional media relations activities, entertainment media, content creation, and grassroots activations. 2018 The campaign’s message was simple: Start early. Talk often. You’re Power to Decide partnered More Powerful Than You Think. The goal of the campaign is to with Cosmopolitan to launch empower champions of youth—parents, other family members, #TalkingIsPower month. Together, such as aunt/uncles, grandparents, educators, mentors, and more— we created three co-branded of the unique and important role they have in providing accurate #TalkingIsPower Twitter in-stream information on sex, love, relationships, and contraception. social prompt graphics to enable • On May 1, 2019, Power to Decide—alongside Advocates for champions to engage in meaningful Youth, Healthy Teen Network, Planned Parenthood, and Sexuality conversations with the young Information and Education Council of the United States (SIECUS)— people in their lives. launched Sex Ed For All Month: Accessing Power, Information and Rights. Sex Ed For All Month replaces Teen Pregnancy Prevention Month and focuses on working towards all young people—including communities of color, LGBTQ young people, immigrants, those with 2019 lower incomes, those living in rural areas and those in foster care— The sentiment was over 95% having the power to access the education and health care they need positive. to achieve the best positive outcomes for themselves.

MTV Billboards 2019: 2018:

From Promise to Proof 50

Grown-ish The Bold Type TIP Cosmo Social:

Good Trouble

Make Some Love

In the month of February, Power to Decide and Bedsider celebrate Valentine’s Day—and National Condom Week—with our #MakeSomeLove campaign.

Power to Decide 51 FOLLOW US ON…

@PowerToDecide, and @Bedsider

From Promise to Proof POWER TO DECIDE HIGHLIGHTS OF POP CULTURE PARTNERSHIPS Power to Decide Washington, DC 20036 Washington, 1776 Massachusetts Avenue, NW, Suite 200 NW, 1776 Massachusetts Avenue, [email protected] • 202-478-8550 • @PowerToDecide • @Bedsider • 202-478-8550 • @PowerToDecide [email protected]