www.mymobileindia.com DECEMBER 2018  Rs 100 ®

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FACE TO FACE P. Sanjeev Vice President, Sales, , Consumer Business Group A Notch & Rajesh Uttamchandani Year! Director, Syska Group INDUSTRY INSIGHT THE Mobile Manufacturing under Make in India – A TO The Myth and Reality! Z Tested 3 XL, OF K9, BlackBerry KEY2 LE, 8X, ZenFone Max M1 2018 & L1, Intex Pulse BS10 and many more…

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here had been some motivated skepticism about the success of ‘Make in India’ in mobile and components manufacturing. It was expected EDITORIAL Tas the number of such factories had increased dramatically - from less than 10 just four years back Pankaj Mohindroo | Editor-in-Chief

to more than 100 by the beginning 2018 - which Shelley Vishwajeet | Editor made India the second largest manufacturer of mobile Haider Ali Khan | Deputy Editor phones in the world, overtaking Vietnam. As a result, our Ramesh Kumar Raja | Assistant Editor humungous import dependency in mobile has also come down significantly. This again is a remarkable turnaround Nijhum Rudra | Correspondent of a situation which appeared despondent and just few years back. Nonetheless, every success story creates its own skeptics and critics. DESIGN

Editorpage The skepticism had become more vocal after Prime Minister Narendra Ajit Kumar Parashar | Sr. Graphic Designer Modi repeatedly invoked the success of PMP in mobile and components at various public forums. To put the issue at rest, once and for all, India MARKETING Cellular and Electronics Association (ICEA) commissioned a fact finding study to physically verify the numbers of factories. The reality came as a Puja Mohindroo | Manager - Business pleasant surprise to us all. As against estimated 120 factories, the actual Sandeep Kumar | Sr. Manager – Marketing number of factories involved in mobile handset and components turned out to be more than double – 268 stand-alone factories - to be precise. OPERATIONS In all, these factories employ more than 6.7 lakh people as against K. Rajagopalan | Advisor-Legal, Accounts & 4.5 lakh earlier estimated. The growing mobile manufacturing activity Administration

has saved the country INR 3 lakh crore in foreign exchange in lieu of Deepak Kohli | Sr. Manager – Accounts import substitution and created domestic value addition of 60k plus. Varun Lama | Sr. Manager – Human Resources Never ever in the history of India or anywhere in the world the mobile handset or electronics manufacturing eco-system had witnessed such an unparalleled growth as seen in India in the current phase. CIRCULATION

But it is still not the time for celebration as new milestones have to B. G. Mathur | Manager- Production & Circulation be crossed swiftly. We have a vision of creating over 50 lakhs jobs and 1800 new factories over the coming 6-7 years’ time which will require a ADVISORY BOARD whole new set of facilitations from both Central and State governments. The industry faces serious challenges in terms of lack of a competitive Bejon Misra Rajan Mathews corporate tax regime, lack of ready to move infrastructural facilities to S.D. Saxena start production activity from the word ‘GO’ etc. The Government must Subhash Chandra undertake expeditious measures to address these pressing challenges Sunil Dutt through suitable regulatory and incentivization interventions. Sonu Bhasin And finally, we have come to the end of another glorious year for Uvaraj Natarajan mobile ecosystem as the dawn of New Year is approaching us. There has been some serious Research and Development that has gone into making India a mobile hub and thus making the users more safe, secure GET IN TOUCH and empowered. Editorial : [email protected] Marketing : [email protected] Happy Reading! n Circulation : [email protected] Phone : 011—46206161 Fax : 011—41520637

Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. Plot No. 8, Udyog Vihar, Greater Noida, Uttar Pradesh - 201306 The publishers regret that they cannot accept liability for errors Pankaj Mohindroo and omissions contained in this publication, however caused. EDITOR-IN-CHIEF The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to Follow Us: seek specialist advice before acting on information contained in Facebook this publication, which is provided for general use and may not facebook.com/mymobilemag be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged. Twitter twitter.com/MyMobileMag Volume XIII, Issue XI, DECEMBER 2018 04 | DECEMBER 2018 MYMOBILE H.G.D (INDIA) RoHS Hong Guang De Technology India Pvt. Ltd.

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www.hgdindia.com [email protected] +91 9990 578 181 A-55, Sector-64, Noida (UP) - INDIA CONTENTS 48 36

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Style Notes Business Group market iNsight 46 Hardeep Singh Johar – VP 48 An Interesting Time For Global 10 letters Sales, North and East, Market! 12 Cell speak Mobiistar India 80 Smartwatches to Watch Out For! 14 rumor mill 52 Rajesh Uttamchandani – Director, Syska Group 16 Newsbits CoNsumer 72 Johnny Wu – Regional Director, 20 big News iNsight India & Europe, LiveMe 50 Entertainment Goes Online 89 my guide in India 74 Brian Walsh – Director International Sales, Skullcandy 70 The Perils of Pirated 29 Just iN Get a close look at new mobile 76 Rahul Gupta – Co-Founder & devices now in the market CEO, BlackNGreen The Burntest 54 oNeplus 6t 78 Charlie Lee – Founder & CEO, 36 lead story True Balance 56 leNovo k9 A Notch Year – The A to Z of 2018! 58 asus ZeNFoNe max m1

44 iNdustry iNsight 60 FaCe to FaCe Mobile Manufacturing under 40 P. Sanjeev – Vice President, Make in India – The Myth 62 blaCkberry key2 le Sales, Huawei Consumer and Reality! 64 asus ZeNFoNe lite l1

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82 by iNvitatioN Home Broadband and Its Relevance to Digital India – Abhinandan Sharma, Senior Vice President, Citadel Intelligent Systems Limited

84 Feature Live Gaming Apps Conquering

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FACE TO FACE information. come handy. An ideal tech effort to provide the unique THE DIWALI Nipun Marya Director, Brand Strategy, DECIDER Vivo India Inbox —Priyanka Kalra, magazine should follow your An Ensemble for Buyers & and latest content in mobile Pankaj Rana and Sellers Business Head, Mobility Division, Panasonic India New Delhi footsteps. and technology domain. SPOTLIGHT The New Pixels —Zubin, What I like the most as a Tested Find X, One Power, POCO F1, My Mobile has been Guwahati reader is the Burn Tests as it C1, TECNO Camon i2X, Mi A2, Skullcandy Venue and many more… associated with me since I gives an overall comparison

phone of the month APPLE iPHONE XS was in my college and has The November issue was of the devices. Thank you so been a part of my growing well elaborated and very much, guys! Keep rocking. up. I am very fond of this timely as were quite —Bhavin Rajput, Haryana My trust and passion of unique and informative interested in knowing about reading My Mobile keeps on magazine present in the the launched The best way to get increasing as the topics country. Since I am a this year. The burn tests and knowledge about all the which you have been dedicated reader since my chief speak you did were available mobile devices covering are matchless like young age, I have been pretty good and informative. and their prices is My the last issue of November admired as the one who It has been my guide to all Mobile. The kind of (The Diwali Decider)was knows everything in my the tech queries and hence collective information very informative, well timed friends and neighbors about developing my knowledge as available in My Guide and properly researched mobile and technology. a consumer. section of the magazine is one. While the Big News —Jeet Sharma, —Smita, very helpful, especially for a and Consumer Insights are Mumbai Bengaluru customer and reader like wholesome informative, the me. We get all the brands, Bazaar Bargain helps us to We, as the regular reader My Mobile has been my their specifications and know the latest price of the and subscriber of My boredom buster during long price range at the same already launched products Mobile, love to read the trips and journeys. We get place. Rather than flipping on which we could get the gadgets, mobiles and apps all the information about the through the entire best bargain. My best more often in the magazine apps and new features magazine, one would get the wishes to My Mobile team. rather than going to any running onto our handsets. idea about any particular —Kapil Batra, website. The main source of You guys always do in- mobile. New Delhi our tech content comes depthstory. Waiting for your —Rufus Kumar, Mumbai from My Mobile magazine. next issue. Dear My Mobile team, it The unmatched quality of —Shivali, Jaipur gives me an immense the product keeps it in a knowledge of mobile different league altogether. ecosystem which you guys deliver through the magazine and it’s simply brilliant. I really likedreview of iPhone Xs in your burn Are you crazy about cellphones and have the tests. Majority of readers or potential to pen a few lines? the users might not be Do you have a nose for news and can also key in a dream aware of the whole insight headline? Do you crave to lay your hands on the latest about any latest mobile or gizmos and tell the world toabout see yourthem? name If you in think My Mobile, you have it in you, we are looking for you. Rush your CV to technology but what we get [email protected] from it, which is very helpful India’s best mobile magazine. and deep. It is a must have

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[email protected] [email protected] 12 | DECEMBER 2018 Quotes CELL premium. Those pricesareonlymodestlylower for astandard plan and800rupees($11)for rupees ($6.90)for abasicplan, 650($9.00) “Netflix hasthreepricetiersinIndia: 500 will have to be changed. For instance, you of thisparticular(telecom)network. Those world wherevoicewasthedominantoutput “Regulations inthepastweremadefor the “The usersshouldbemoreimportantthanthe the technology andwhatitcando. You should technology itself. You shouldnotbeavictim of get to live your human life in the most human get toliveyourhumanlifeinthemost Co-Founder, Apple, in an interview with a SPEAK the UnitedStates” than whatthecompany charges in Chief Executive,Netflix, talkingtoanewsagency now youmeasureitinbytes” measured tariffsinminutes, but Chairman, TRAI,talkingtoabusinessdaily — way possible” Steve Wozniak, news channel come alongway inashorttime” services toInternetof Things, wehave from Internettosocialmedia, fromIT technology. From desktoptocloud, transition brought about by “We are in an age of historic Prime Minister of India, in his keynote address at Prime MinisterofIndia,inhiskeynoteaddressat

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hassle” etc without any services, e-visa e-commerce e-hospital services, now able to use million people are More than 60 mobile connections. country have the poor of our thing is even India. The biggest job intransforming done atremendous companies have “All mobile — speaking atIMC2018 Union Minister, MeitY, Ravi Shankar Prasad, Ravi ShankarPrasad, —Narendra Modi MY MOBILE ,

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Samsung’s much-await- a 4.6-inch display like a regular smart- likely to get ed foldable smartphone phone when folded. wireless charging support may launch at MWC Huawei’s next ‘Kirin Although it is expected to be unveiled 2019 next year, the details regarding Lenovo- reportedly plans to unveil its 990’ chipset likely to owned Motorola’s upcoming flagship first foldable smartphone in March next debut early next year Moto G7 are already cropping in bit by year, along with a 5G network-powered China’s Huawei is said to be working on bit. After detailed renders of the Moto Galaxy S10. According to reports, the its next “Kirin 990” chipset with the G7, surfaced recently, showed off a tech giant may unveil the flagship Taiwan Semiconductor Manufacturing waterdrop notch and a shiny back, it is Galaxy S10 smartphone in February, fol- Company (TSMC) which is likely to be now being said that the smartphone will lowed by the presumed foldable Galaxy unveiled in the first quarter of 2019. come with wireless charging support. If F and another edition of the Galaxy S10 The processor reportedly will feature the true, the Moto G7 will be the first device that runs on the 5G network in March. second-generation 7nm process and is from the Motorola smartphone portfolio The outlook came after Koh Dong-jin, likely to debut as the first 5G-ready chip to sport Qi standard wireless charging. who heads the Samsung mobile busi- from the company. Industry observers Wireless Power Consortium has listed ness, said recently that the company will claim that Huawei has already started a new Moto Qi wireless charging pad, release a foldable smartphone within the working on the Kirin 990 SoC. The cost and the round-shaped device was first first half of 2019. The shipment volume of testing the Kirin 990 chipset is said spotted by tipster Roland Quandt. This of the foldable smartphone will be at to be very expensive. Each test requires charging pad has an LED charging indi- least 1 million. If the industry watchers an investment of around 200 million cator, a non-slip base, and a soft non- are to be believed, Samsung may show- Yuan, as per reports. The processor is slip surface as well. It is listed to be a case the upcoming foldable smartphone expected to arrive with “Balong 5000 10W charging pad, and this listing hints at the MWC 2019 in February, ahead of 5G” modem. Interestingly, the Chinese that future devices may support wireless the official launch. The foldable device tech giant launched its Kirin 980 chip charging. Interestingly, the Moto G7 is is said to fold inward and will feature a at IFA in Berlin in August that powers its tipped to arrive in four models. n 7.4-inch screen when unfolded and have flagship devices. [email protected]

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Panasonic expects Rs 140 cr sales from Computational Photography, Pixel, Google Bluetooth trackers biz wrote in a blog-post recently. The Night Sight is designed to use machine learning to adapt to night-lighting conditions and balance the colour of the photos so that objects show their natural colour at night — whether the device is kept still or it experiences the natural hand shaking. “If for smartphones and smart home devices. you’re taking a photo in low light, Pixel will According to a report in The Registrar, the suggest using ‘Night Sight’. You can enter quietly-done acquisition for an undisclosed Japanese electronics major Panasonic ‘Night Sight’ by tapping this suggestion or sum is aimed at strengthening Apple’s AI eyes to clock sales to the tune of Rs 140 manually navigating to the mode. After you capabilities towards smart home devices. What’s Up What’s crore in the next one year from its Bluetooth- tap the shutter button, try to hold still until Silk Labs had about a dozen employees based trackers that have been ‘Night Sight’ finishes capturing the photo,” and raised approximately $4 million in conceptualised and designed by its team Schiffhauer added. funding, said the report. According to in India. The company recently launched TechCrunch, Silk Labs is the brainchild of two versions of its tracker ‘Seekit’ priced Samsung unveils Exynos 9820 SoC with Andreas Gal, the former CTO of Mozilla, Rs 1,299 onwards. Panasonic India and integrated NPU, 8K video recording who had also created the mobile platform South Asia President and CEO Manish Firefox OS and Michael Vines from Sharma said, “We are starting with a small . Apple is working hard towards device and this will be built up into a larger improving its AI-enabled products, ecosystem. While the market is still at a including HomePod smart speaker which nascent stage, there is a strong potential is behind Alexa and Google Home. not only in the consumer segment but also Amazon and Google accounted for 70 per enterprise...we expect sales of Rs 140 cent share of the global smart speaker crore in the first year.” He added that using Samsung has announced the next shipments in the first quarter of 2018, their mobile phones, users can find out the generation of its flagship Exynos System- with Apple selling 600,000 HomePods in location of keys and other items to which on-Chip (SoC), the Exynos 9820. This SoC the period. the tracker can be attached to. Since the is likely to power the upcoming flagship device has bi-directional tracking feature, smartphones from Samsung including Opera browser for Android gets new it also allows users to find their phone by S10, S10 Plus and the version double pressing the button on the . It is possible tracker. that this SoC will also power the upcoming foldable smartphone from the company. Google rolling out feature on Pixel phones Exynos 9820 is the successor to the for low-light photography current generation Exynos 9810 that is currently powering the Galaxy S9, S9 Plus and the Galaxy Note 9. For context, Exynos is the in-house SoC by Samsung and acts as a direct competitor to Qualcomm’s flagship Snapdragon 800 series. The newly-launched Exynos 9820 is made Opera, which was once one of the most with an 8nm LPP FinFET manufacturing popular browsers in the world, especially process in comparison to the 10nm LPP on phones, is back with another update for Google is launching a new feature to the FinFET manufacturing process used to its platform in order to claim its position front and rear cameras of all the three make its predecessor. The SoC comes with with big players such as Google Chrome generations of their Pixel devices called an octa-core CPU with two, fourth and Apple’s Safari. This new update brings — “Night Sight” — to produce better generation custom CPUs, two Cortex-A75 a host of major changes in the Opera images when clicked in low-lighting. “We cores and four Cortex-A55 cores. browser for Android. The new Opera developed Night Sight — a new feature for browser is available from the Google Play the Pixel camera that helps you capture Apple buys AI startup Silk Labs Store and users will be able to use features vibrant and detailed low-light photos Apple has purchased a startup called Silk such as a built-in cookie dialog blocker without a flash or tripod,” Alexander Labs that works on Artificial Intelligence which removes the cookie alert dialogs that Schiffhauer, Product Manager, (AI)-based personal assistant technology may appear when browsing a website. The

16 | DECEMBER 2018 MYMOBILE NEWSBITS

daily browsing of people using the feature be part of a 26-member GSMA board, will become cleaner and neater with this which includes 25 operator representatives feature, allowing them to focus on the from the world’s largest operator groups as content they are interested in. When well as smaller, independent operators enabled by the user, the cookie alert blocker with global representation. The organisation will hide dialogs, but will not block websites represents more than 750 of the world’s from setting any cookies. To control cookie mobile operators. GSMA also represents behavior, the Opera browser has a dedicated over 350 companies in the broader mobile setting, that allows users to choose between ecosystem, including handset and device accepting all or none cookies or blocking makers, software companies, equipment third-party cookies. providers and internet companies, as well as organisations in adjacent industry What’s Up What’s 106 (2018) with classic Snake sectors. The GSMA board also elected game launched Stéphane Richard, chairman of Orange Group as chair, and Chua Sock Koong, group chief executive officer of Singtel Group as deputy chair. phone, priced at Rs 1,900, will be available for purchase at more than 72,000 retail Abhijit Bose appointed WhatsApp India outlets across the country in Piano Black head colour. The new Lava Prime Z features a 2.4-inch QVGA display with a 3D glass layered on top. The phone sports glossy piano-finish back panel. The single 1.3MP primary camera is stacked vertically along with a LED flash module on the top left corner of the rear panel. The Lava Prime Z comes with dual-SIM support. It packs a Popular messaging platform WhatsApp HMD Global has launched a new ,200mAh battery which is claimed to has appointed Abhijit Bose, co-founder feature phone, dubbed Nokia 106 (2018) deliver up to five days of battery backup. and CEO of payment device maker Ezetap, for the global market. The new phone The compatible Lava Prime Z comes as the head India operations. Bose will join succeeds the Nokia 106 which was with expandable storage support of up to WhataApp in early 2019. He will play an launched in year 2013. The new Nokia 32GB. The phone includes smartphone instrumental role in building WhatsApp’s 106 has several updates in terms of design like speaker and amplifier to deliver decent first full country team outside of California, and its innards. The phone is built out of audio quality. It comes with 22 Indian which will be based in Gurgaon. Bose’s polycarbonate with a more ergonomic languages read support as well. appointment comes around two months design than its predecessor. The key after the company appointed Komal Lahiri highlight of the Nokia 106 (2018) is its Airtel’s Gopal Vittal, Jio’s Mathew Oommen as its first Grievance Officer for India. The long battery life. The company promises appointed GSMA Board members government has been building pressure on 21 days of standby time and 15 hours of the company over its compliance with the talk time with the phone. It is a dual-SIM Centre’s directives to curb spreading of feature phone sporting a 1.8-inch QQVGA fake news and misinformation in India. TFT display. It is powered by a MediaTek Bose and his team will focus on helping MT6261D processor with 4MB of RAM businesses, both large and small connect and 4MB of inbuilt storage. It is backed by with their customers, said the company. In an 800mAh battery. The phone comes a statement, WhatsApp added that it is preloaded with games like the classic “deeply committed to India and is excited Snake Xenzia and Danger Dash among to keep building products that help people others. connect and support India’s fast-growing Bharti Airtel’s chief executive for India and digital economy”. Lava launches Prime Z feature phone with South Asia Gopal Vittal and Reliance Jio’s 2.4-inch QVGA display president Mathew Oommen have been Google goes Neighbourly across India Domestic company Lava has launched the elected to the board of industry body GSMA Tech major Google is extending its Prime Z feature phone in India. The new for 2019-2020. Vittal and Oommen will neighbourhood community app

www.mymobileindia.com DECEMBER 2018 | 17 NEWSBITS

Neighbourly across India, nearly six months also launched its ‘#PowerOf18’ initiative PrimeVideo.com. “As Prime Video’s after its global beta debut in Mumbai. The aimed at encouraging Indian youth to customer base expands across India, we Android app is a part of the US-based contribute to public debate and participate in civic engagement. Addressing a townhall at IIT-Delhi, Dorsey vowed to check spread of fake news but said there is no “one fix” solution for the “multi-variable” problem. Social media firms have been facing the menace of rumours and fake news floating on their platforms. Organisations like Facebook and WhatsApp have taken a believe it becomes important to not just company’s ‘Next Billion Users’ initiative. number of steps, including sensitisation offer content in local languages, but to also What’s Up What’s “Delhi and Bengaluru were two cities where programmes among users across the give customers the option to access the we saw the highest wait list numbers. It was country. Prime Video app and website in their also where we did a lot of early research language of choice,” said Gaurav Gandhi, about Neighbourly, due to which we got a Facebook rolls out short form video app Director and Head, Business, Amazon lot of feedback about the local information Lasso to take on TikTok Prime Video India. Members who choose needs that people have in these cities,” to switch to Hindi experience on Prime said Ben Fohner, senior product manager, Video can select Hindi language option Next Billion Users at Google. Neighbourly from the settings menu of their Prime Video allows users to ask questions and share app for iOS and Android devices or personal their recommendations in a question and computers via PrimeVideo.com. answer format through text or voice in eight Indian languages. Users can also keep up 250 mobile apps launched at IMC 2018 with relevant information in their Telecom Minister Manoj Sinha launched neighbourhood by browsing through In what may be called a version of the 250 mobile apps at the India Mobile relevant conversations on the app. The TikTok app that has become quite popular Congress 2018, which concluded on information is limited to the specific in the past year, Facebook has launched a October 27. These apps are related to neighbourhood, unlike on other social video app called Lasso that enables users artificial intelligence, integrated services, platforms, in order to make it more relevant to make and share short-format videos with health, pharma, security, safety, food, and personalised to users. filters and special effects. Bowen Pan, a sports, social networking, travel, education, product manager at Facebook, tweeted the and disaster management, among others. Twitter CEO Jack Dorsey meets PM Modi launch recently, and added it was available As the smartphone industry continues to during his India visit only in the US for now. Equipped with grow, the adoption of apps has also grown video-editing tools, the app allows users to add text as well as music to their videos. It is available for both Android and iOS. All profiles and videos on the app would be public. Lasso has been made available to US users first as Facebook tries to compete with the likes of other similar platforms like Snapchat and YouTube. The app requires Twitter co-founder and CEO Jack Dorsey, users to log-in using their Facebook or over the past few years. The second edition who was on his maiden trip to India recently, Instagram accounts and share their videos of IMC, a three-day event which began on met Prime Minister Narendra Modi in New from Lasso to their Facebook Stories. October 25, provided a platform for these Delhi and discussed the importance of startups to launch their ventures in front of global conversations on social media Amazon Prime Video brings Hindi user a global audience that constituted the platforms. Dorsey also met Tibetan spiritual interface for India who’s who of the telecom and technology leader Dalai Lama, Congress President Amazon Prime Video has added a Hindi industry. Rajan S Mathews, Director Rahul Gandhi and filmstar Shah Rukh language user interface to its search, General, COAI, said, “The flourishing Khan. Twitter, which counts India among navigation and customer support, with an smartphone industry has opened new its priority markets, has a large number of aim to bring next 100 million users to its windows of opportunities and the app politicians in the country on its platform Prime Membership from India. The Hindi industry is definitely a frontrunner where who engage with residents and extensively language support will be available on the new opportunities are concerned. With use it around elections. The company has Amazon Prime Video app and on people increasingly becoming dependent

18 | DECEMBER 2018 MYMOBILE on mobile apps, the prospect of innovative Arnold Su, Asus India Head of Consumer and relevant apps being launched becomes Notebooks and ROG Business, said, “We more real.” have seen strong growth in our business here. India is a key market for us. We will Smartphone online sales witness 100% continue to ramp up our efforts and we growth this festive season expect to increase our market share to 30 per cent by mid next year from over 20 per cent now.” Asus is said to be working on bringing in new devices that could be available at lower price points.

Burdy app launches on-demand cab Technology products and accessories services in Delhi-NCR registered the highest quotient of growth she plays, has positioned her as one of compared to 2017, along with home India’s most loved youth icons. “We are appliances, groceries and beauty products, excited to have Alia on board, as we stay during the recent festival season sale, says focused on building and strengthening our a trend survey of online buyer behaviour presence in India,” said Bhavik Rathod, conducted by online savings platform Head of Uber Eats India and South Asia. GoPaisa. As compared to the online sale Alia Bhatt said, “I’m delighted to be period in 2017, smartphone sales saw associated with a young, innovative and 100% growth during the corresponding energetic brand like Uber Eats and I look period this year. With a high number of Tech solutions provider Burdy has launched forward to all the excitement that’s in store brands entering the segment with quality a platform aimed to streamline the on- with this partnership.” budget smartphones, many first time demand transport sector in India. Beginning smartphone buyers have entered the with integrating commuters with cab Smart Packaging comes to India, thanks to market, expanding the consumer base drivers, the platform will be extended to Tetra Pak substantially. Even other tech products, support other medium of transport as well. such as laptops have witnessed healthy With its best in class transparent approach growth, registering an upsurge of 150% as to revolutionize the end to end cab journey, against the amount of sales during the Burdy intends to emerge as the platform of same time last year. HP, and Lenovo choice for the fast expanding commuter- have been the most sought-after brands driver community. Burdy is initially under the Rs 30k price range. available in Delhi-NCR and will be rolled Packaging and processing solutions out to other cities in a phased manner, the provider Tetra Pak is now taking packaging Asus eyes 30% gaming market share in company said. Closely knitting together the to a new level by introducing Smart India commuter-driver community into a Packaging in India. According to the cohesive entity rather than separate units, company, the Indian brand owners will now Burdy has innovative features to have access to a complete smart packaging accommodate the long standing demands ecosystem built around Dynamic QR codes of the community, it added. which allows each package to be tracked, monitored and interacted with throughout Alia Bhatt becomes Uber Eats India brand the supply chain, creating new opportunities ambassador for efficient stock management, distribution Taking its presence in India a notch higher, and automation. It creates new and exciting Taiwanese company Asus is confident of Uber Eats, a food delivery platform, has opportunities for consumer interaction too. increasing its share in the growing Indian appointed Bollywood actress Alia Bhatt as Tetra Pak’s digital package offer for brand gaming PC market to 30 per cent by next its brand ambassador. India will be the first owners therefore includes three year, as it expands its product portfolio and country for Uber Eats globally, to have components: code generation and printing brings in more affordable devices. The appointed a brand ambassador. Uber Eats on packages, a secure cloud solution for company, which competes against the is gaining popularity among consumers managing the data collected, and a likes of Dell and HP in the gaming category, across 37 cities in India to order food of consumer-facing front-end in the form of has about 20 per cent share currently. their choice at the click a button. Similarly, an app or a microsite on the internet, or Globally, it is the leader in the gaming Alia Bhatt’s effortless performances in both. n category with about 32-33 per cent share. bringing out the essence of every character [email protected]

www.mymobileindia.com DECEMBER 2018 | 19 BIGNEWS

Time To Shift Focus To “Make in India For The World”: ICEA - McKinsey Report 2018

ndia Cellular & Electronics Association (ICEA), Ithe apex industry body for mobile and electronics sector, along with McKinsey have undertaken a commendable impact analysis study “Making India the Global Manufacturing Powerhouse for Mobile Handsets and Components”. The Report, which was released in New Delhi recently, has

What’s Up What’s made an important and pertinent attempt focusing on identifying the gaps/ challenges and coming up with important recommendations about how to rejuvenate and transform the resurgent mobile manufacturing eco-system in India and make it achieve the Global Powerhouse status. The mobile handset and its components fulfillment of the vision of becoming the Global Manufacturing Powerhouse for mobile handsets and components during the next decade. The Report majorly focuses on analyzing the preparedness of India to undertake large scale exports in terms of whether a sound regulatory and incentivization policy framework exists or not vis-à-vis competing geographies such as China and Vietnam. The ICEA – McKinsey Report has also come up with pertinent and forward-looking recommendations for policy and strategy point of view. “We are confident that the ICEA - McKinsey impact analysis study and the Report findings/ recommendations will definitely go a long way to accentuate India’s historic opportunity to establish itself as the Global manufacturing Powerhouse for mobile handsets and components. Needless to say, one of the major focuses of this study was to understand how to enhance the country’s prospects for fueling growth of exports in the contemporary trade and regulatory environment. This is especially when initial green shoots have already started appearing in the mobile manufacturing landscape of the nation and this needs to be further accelerated with a major focus on exports,” said Mr Pankaj Mohindroo, manufacturing eco-system in India has undoubtedly become the Chairman, ICEA. shining star under the flagship “Make in India” program of the Mr Mohindroo, further added, “I would like to personally thank Government with over 127 new factories been set up and PMO, MeitY, DIPP, Department of Commerce, Niti Aayog and DoT employment to the tune of 4.5 lakhs been generated already during for their continual support and guidance to enable us to complete the past 3-4 years. India has overtaken Vietnam in 2017-18 to this important impact analysis study and arriving at major become the No. 2 mobile handset manufacturing destination recommendations to translate our objectives into reality. I would globally with approx. 225 mn handsets got produced in India also like to thank the Mckinsey team members and ICEA Secretariat during this period. for their strenuous efforts and support during the entire duration The successes achieved in this sector during the past 3-4 years of this study. I am very confident and sure that this report would has been quite appreciable in terms of the number of new factories definitely enlighten the relevant stakeholders and add to their being set up, new employment generated and the overall knowledge base and outlook regarding where the land lies currently socioeconomic benefits that this sector has been producing for the and all important and newer interventions are required to be country and the economy. As per the ICEA – McKinsey Impact undertaken to ensure that India reaches out to meet its goal in Analysis Report, the country has the greatest ever opportunity to becoming the Global manufacturing Powerhouse sooner rather grow to substantial heights with possibility for coming closer to than later.” n

20 | DECEMBER 2018 MYMOBILE BIGNEWS

Xiaomi plans to tap rural market with 5,000 exclusive stores

ith an aim to drive sales for its products across categories by Wreaching a new customer base even in rural areas, including remote villages, Xiaomi is preparing for a bigger offline push by opening over 5,000 small format exclusive stores, the Mi Stores, across the country by the end of 2019. It has already opened around 500 stores across 14 states, especially in tier 3 and rural areas. With this expansion, the Chinese handset maker now expects its offline sales to contribute 50% towards overall sales by the end of 2019, up from around 35-40% in the third quarter, Up What’s said reports quoting Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, as saying. The company’s offline smartphone market share jumped to 20.6% in the July-September quarter, from under 1% for the same period last year, as per Gfk. “We are now doing 40 times the volume of sales that we were costs and provide the same price as the rest of the stores. Xiaomi doing at the beginning of this year through the offline channel. already has 50 bigger Mi Home stores till now that includes 5 Our market share in the offline channel is increased tremendously experience stores and will open 50 more stores. It also has more over the past few quarters,” Jain was quoted as saying. He added than 4,000 Mi Preferred stores across 50 cities and is now that the latest round of offline expansion will generate 15,000 planning to expand its reach to 100 cites. In the 12 cities out of new jobs across the country. Jain said that the new stores will have the 50, Xiaomi’s offline market share has gone up to more than the leanest distribution possible in the country to cut down on 30 per cent. n

Nokia veteran Ashish Chowdhary to lead Apple India operations

pple has appointed Ashish Chowdhary, Chief Customer affordability. Meanwhile, Nokia recently announced changes in AOperations Officer at Nokia Networks, as its India operation the composition of its group leadership team, declaring that head, in a stimulus to the iPhone maker’s big future plans for Chowdhary will “leave Nokia at the end of 2018 after 15 the India market. Chowdhary, a veteran at Nokia, will take over successful years. as Apple India head from January next year. The decision to hire Apple has roped in Chowdhary, who has a sound global Chowdhary is a testament to the fact that Apple is aiming for a as well as local knowledge of the industry, to get a bigger really long-term growth in a price-sensitive market where Apple slice of a market that has nearly 450 million users and is one is an aspirational brand and usually bought by those who have of the fastest growing after China and the US. Apple India high spending power or can go for older generation phones for is currently under Michel Coulomb who took over from Sanjay Kaul in December last year. Chowdhary has 25 years of international experience in the enterprise and telecom sectors. As Chief Business Officer, he was responsible for Nokia Networks’ sales and operations globally. He has held various leadership positions, including Head of Asia Middle East and Africa and prior to that, Head of Global Services Business Unit. Both these units contributed nearly half of the company’s revenues and were key to the successful transformation of Nokia. The appointment comes at a time when the iPhone maker is seeking tax relief and other incentives from the government to begin assembling more handsets in the country and its proposal to set up a manufacturing unit is also being evaluated. n

www.mymobileindia.com DECEMBER 2018 | 21 BIGNEWS

Lava aims sub-Rs 14,000 price segment to regain market share in India omegrown Lava March 2019, it plans to HInternational is reportedly expand its footprint to 27 focusing on the sub-$200 countries. (about Rs 14,000) price As per reports quoting segment to regain a foothold in Prabhu Ram, head at industry the Indian market, which is intelligence group CMR, if dominated by aggressive Chinese players such as Xiaomi, Oppo one were to look at the original MILK (Micromax, Intex, Lava, and Vivo, and South Korea’s Samsung. According to reports, Lava Karbonn) brands, Lava is the one that has been steady. In the third

What’s Up What’s Chairman Hari Om Rai recently said that the likes of smartphone quarter ended September, Lava had 94% year-on-year growth. In market leader Xiaomi have benefited from heavy discounting in the July-September quarter, Lava’s share in the Indian handset the online space, a strategy which is not sustainable. Besides, market stood at 6%, according to Counterpoint Research. “We Chinese companies have also benefitted from the scale their four- are consistently increasing our vendor and supply chain base from times-larger-than-India home market offers them, in terms of India, thus bringing efficiencies and advantage of Indian cost. supply chain. The Indian handset maker though sees huge Today, about 25% parts of our low-end phones are procured within potential in the sub-$200 price segment. Rai said the company India,” he was quoted as saying. Lava, which has facilities in both can “emerge as a global leader. This segment today stands at India and China, sees 30% higher productivity in India as $113 billion with a CAGR of 15% over the last five years.” He compared with China, with one-third to even one-fourth cost, said added that the handset maker is operating in 22 countries and by Rai. n

Samsung opens Bixby voice assistant to developers lectronics giant Samsung has opened up its Bixby platform, Environment (IDE), to developers. It offers access to the same Eallowing third party developers to build functionalities for the development tools Samsung’s internal developers use to create Artificial Intelligence (AI) assistant. Bixby started as a practical Bixby Capsules, which is what developers build to add features way to use voice to interact with the phone. Now, it is evolving to Bixby. into a scalable, open AI platform to support many devices, The move is in line with the company’s goal of building a including fridge and TVs. At Samsung Developer Conference scalable, open Artificial Intelligence (AI) platform where 2018 in San Francisco recently, the tech major announced the developers and service providers can access tools to bring opening of Bixby Developer Studio, an Integrated Development Bixby to more people and devices around the world. “As Samsung’s ecosystem of devices continues to grow, it creates more points of contact not just for Bixby, but for a growing number of third-party services as well. Developers have more ways to reach users, and users get more opportunities to make the most of them,” said Kyunghak Hyun, Product Manager of the AI Product Management Group at Samsung. As part of its efforts to scale Bixby services, Samsung said it would expand support to five new languages in the coming months, including British English, French, German, Italian and Spanish. n

22 | DECEMBER 2018 MYMOBILE BIGNEWS

China’s Voto Mobiles eyes Rs 1,000 cr revenue

oto Mobiles, the Chinese said reports. Vhandset brand which entered The handset maker has India about a year ago is planning its own assembling plant in to invest Rs 500 crores in the China and has plans to put Indian market while eyeing its own manufacturing plant revenue of Rs 1,000 crores by in India in Noida, Ghaziabad March 2020. According to or Faridabad. In the sub-Rs reports, the company has plans 10,000 segment, Voto of making this investment over a faces competition from the period of one and a half years. It likes of Xiaomi and Indian

clocked revenue of about Rs 250 players that are operating in Up What’s crores as of March 2018 and sold this price-range. However, 5-6 lakh handsets in this period. the company is bullish with It is targeting to sell 1.5 lakh its targets and expectations. handsets in a month in a bid to capture about 2% market share Voto’s upcoming handsets will be segmented in the price range in the overall smartphone market by March 2019. The Chinese of Rs 5,000-Rs 8,000, Rs 8,000 to Rs 10,000 and Rs 10,000 handset maker has four smartphone models currently in its to Rs 12,000. Reports say the company is currently in talks with portfolio in the sub-Rs 10,000 price segment. The company is telecom operators Bharti Airtel and Reliance Jio for its handset planning to further introduce three to four smartphones in the bundling deal. Furthermore, Voto is planning to aggressively push coming months. One of these smartphones would be put online, its products in areas where tele-density is high such as UP, whereas the rest of the smartphones would be distributed offline, Maharashtra.n

Gaming smartphones penetration to hit 6.5% by 2021 in India ccording to CyberMedia AResearch (CMR), gaming- specific smartphones are expected to reach 1.8% of the total smartphone shipments in India by end-2018, and possibly reach 6.5% by 2021, driven by the popularity of highly advanced mobile games such as PUBG and Fortnite. Reports quoting Prabhu Ram, Head, Industry Intelligence Group, CMR, said, “Given the technological advances, smartphone companies are now in a better position to bet on improving the mobile gaming experience, through features mechanisms. A recent CMR consumer survey pointed to like HDR and high refresh rate screens that render more smartphone emerging as the primary device for gaming, preferred smoother on-screen visuals. While a majority of the smartphones by more than 90% of millennials and Gen-Z, overshadowing in the market support mobile gaming, the rise of graphically gaming PCs and other device forms. Internal estimates by CMR intensive games like Fortnite and PUBG Mobile is making reportedly points to a significant rise in mobile gaming users smartphone manufacturers to take note and cater to the with expectations that they will cross 748 million by 2021. demand.” Interestingly, as mobile vendors look to offer new gaming Of late, a number of handset companies like Asus, Xiaomi, smartphones, chipset vendors such as Qualcomm and MediaTek Huawei and Nubia have come up with their gaming specific are also offering new chipsets such as Qualcomm Snapdragon handsets to differentiate themselves from Apple and Samsung 675, or the Helio P70, to offer enhanced mobile gaming with enhanced specs, bigger batteries, and better cooling experience. n

www.mymobileindia.com DECEMBER 2018 | 23 BIGNEWS

Whatsapp, Skype, Google Duo likely to come under Trai’s regulation he Telecom Regulatory Authority of India (Trai) has issued a Tlong-awaited consultation paper to debate whether Over-The- Top (OTT) services, including Whatsapp, Skype and Google Duo, should be brought under the regulatory regime. The discussion paper titled ‘Regulatory Framework for Over The Top Communications Services’ is aimed at analysing and discussing “changes that may be required in the current regulatory framework to govern these entities; and the manner in which such changes should What’s Up What’s be effected,” a Trai statement said. OTT services refer to applications and services that are accessible over the Internet and ride on an operator’s network. Trai has asserted that the scope of its current consultation would be regulatory issues and economic concerns pertaining to those OTT services that are “same or similar” to the services provided by telecom service providers (TSPs). The telecom regulator has sought the industry’s views on which OTT services should be regarded as the same or similar to those offered by telecom operators, and if “substitutability” should be level playing field” between OTT providers and TSPs giving same the main criteria for comparison of regulatory or licensing rules or similar services and sought suggestions on whether regulatory applicable to TSPs and OTT service providers. Trai has also asked or licensing norms should be imposed on OTT service providers to if there are issues surrounding lawful interception of OTT fix such regulatory imbalance. The regulator has asked the industry communication that need to be resolved in the interest of national to give its views on various issues raised in the consultation paper security and whether responsibilities of OTT service providers and by December 10, and counter comments by December 24, this TSPs should be distinct. It has asked if there is an issue of “non- year. n

Govt sets up facility for security testing of telecom products

he Centre has started a facility for testing telecom products of Telecom has set the deadline of April 2019 for mandatory Tand equipment to ensure security in digital communications testing of some telecom products including mobile phones at the national level. This facility will work for security from the and equipment. This will be applicable on all equipment that national perspective and also facilitate the development of are imported to India or are sold in the country. However, there testing and certification ecosystem in the country. The Department are some other telecom gears that would go through the mandatory testing starting January 1, 2019. These equipment include modem, audio conferencing, fax machines, satellite equipments etc. Telecom Minister Manoj Sinha recently said that there has been huge growth in uptake of telecom services in the country since 2014 and is the right of our consumers to be provided quality services efficiently and in secured manner. “Due to success of our efforts, broadband subscribers have grown seven times from 61 million in 2014 to 447 million in 2018. Average data consumption has grown 51 times from 62 MB per month in 2014 to 3.2 GB in June 2018. As a result, India today has the highest mobile data consumption in the world at the most competitive rates seen anywhere in the world,” Sinha said. He said that as per the industry reports, India is also one of the fastest growing mobile phone markets. India’s dream of a pioneering position in the rollout of 5G has already started taking wings, he added. n

24 | DECEMBER 2018 MYMOBILE BIGNEWS

News, Games and Social Apps emerge as Top 3 App Categories in India

ews, Social Media and Gaming apps are the Ntop three categories installed by Indian mobile users, according to a recent study Up What’s conducted by MoMagic Technologies, a fast- paced, innovative, AI and Big data driven mobile tech firm. The report titled, “Lifestyle Insight of App Users values their diet, health and drive more on a daily basis, it added. in India”, gives an overview on the lifestyle choices a particular Social App users, is one of the key users of dating apps, other than set of app user profile may have or follow, predictably. The report automobiles and weather. Game App user segment mainly consists is drawn upon from “TrueInsight”- MoMagic’s DMP (Data of parents, who share their devices with their children and hence Management Platform). are found to have more of parenting apps, followed by comics and According to the report, on an average, an Indian smartphone beauty. user usually has 50 apps, including pre-installed apps; equally “India creates one of the largest news content across tens of distributed among men and women (men have 50.5 apps and languages which are consumed by users across age groups. female has 49.8 apps). News related app installs saw a jump of News related apps continue to outperform other segments 94% in Q12018 vs Q42017 followed by a jump of 80% for social and is expected to grow further, thereby making it clear that in media related apps and lastly gaming apps at 52% respectively, the near future content is going to be a clear winner in the Ad the report said. News App users are seen to install apps related to tech sector,” said Arun Gupta, Founder & CEO, MoMagic Food & Drink, Health & Fitness and Automobiles. This segment Technologies. n

Xiaomi launches in Britain with Mi 8 Pro flagship device

orld’s fourth ranked smartphone maker Xiaomi entered place, so pretty much fits to our culture - we want to be the WBritain recently with the international debut of its flagship coolest company in our fans’ minds.” Xiaomi, which listed in Mi 8 Pro, which it hopes will win fans in a market dominated by July and has a market value of about $44 billion, initially targeted Samsung and Apple. Senior Vice President Xiang Wang said other Asian markets for overseas expansion, notably India, where Britain had a “cool” factor that aligned with the company’s it toppled Samsung as the top smartphone seller earlier this appeal to its customers. “The UK is one of the important global year. centres for technology,” he said in an interview ahead of the The handset company, founded in 2010, made its European company’s London launch, as per reports. “It is a young energetic debut in Spain a year ago - where according to research firm Canalys it already ranks third - followed by France and Italy this year. It said in August that overseas revenue for the quarter ending June 30 had more than doubled year-on-year. Xiaomi’s UK product line-up is led by the Mi 8 Pro, which has a dual camera powered by artificial intelligence, a 6.21 inch high-definition AMOLED display, a pressure-sensitive in-display fingerprint sensor and a transparent glass back cover. It is also bringing its entry-level 6A device, priced from 99 pounds ($130), Wang said, and some of the other products in the “Mi” range, including its Xiaomi Band 3 fitness band and an electric scooter. The company’s products will be sold both online and in store. n

www.mymobileindia.com DECEMBER 2018 | 25 BIGNEWS

World’s first ‘AI’ news Anchor debuts in China hina’s state-controlled news media CXinhua launched world’s first artificial intelligence (AI) anchors at the recent World Internet Conference in east China’s Zhejiang province. Based on the appearances of two flesh-and-blood Chinese news presenters, the computerised avatars read out text that is fed into their system, their mouths moving in tandem with the reports.

What’s Up What’s Xinhua said the “AI Synthetic Anchors”, one for Chinese and one for English news, were developed along with Sogou, a Beijing-based creator of search engines and voice-recognition technology. China last year unveiled plans to become a world leader in AI and together with other anchors to bring you authoritative, timely and other high-tech fields, though it has since toned down the rhetoric accurate news and information in Chinese and English,” the amid a trade war with the United States, which has included Chinese news agency said. The anchors have appeared on some accusations by President Donald Trump that China steals US Xinhua online and social media products, but it was not immediately technologies. clear how extensively they would be used by the agency. Rather The digital anchors offer certain advantages over humans, than true AI, however, the Xinhua presenters merely react to text Xinhua said, such as being able to work 24 hours a day and to that is fed into their systems, the agency said. True AI involves quickly disseminate breaking news. “The AI Synthetic Anchor has machines that can think, make decisions and take action on their officially become part of the Xinhua reporting team. He will work own. n

WhatsApp selects 20 teams to fight fake news globally opular messaging platform WhatsApp has selected 20 world and it chose 20 research projects from 11 countries. Each Presearch teams from all over the world, including India, as the team will get a research grant of $50,000. The goal of the recipients of the WhatsApp Misinformation and Social Science WhatsApp grant is to aid the academics and experts to undertake Research Awards, in order to curb the menace of fake news. The high quality research in the countries where WhatApp has emerged research teams would study how the misinformation spreads as the biggest social messaging platform and also the spreader of and what could be done to stop it. The Facebook-owned company fake news. has committed $1 million to conduct research on the distribution WhatApp has acceded to the fact that the problem of fake of fake news. It received total of 600 proposals from all over the news has increased due to the technology driven communication platforms. According to WhatsApp, the menace of fake news can only be tackled by taking it head on and by understanding the human psychology and its impact on the behavior of the civil society. “These studies will examine how do social, cognitive, and information processing variables relate to the content’s credibility, and the decision to share that content with others,” WhatsApp said. In the last few years, India has witnessed biggest growth in fake news owing to dirt cheap data charges. Government of India has recognized the threat and has asked the messaging platform to take steps to prevent proliferation of fake news. The study will help WhatsApp to fully understand the problem at the local level and will give it a clear understanding into the social and cultural variation in how people use its platform. n [email protected]

26 | DECEMBER 2018 MYMOBILE www.mymobileindia.com X sensor. On the front, the Redmi Note 6 Pro 6 Note Redmi the front, thesensor. On size - and a 5-megapixel coupleddepth sensingwith f/1.9secondary aperture - 12-megapixelsensorprimary a and with setup 1.4-micron pixel Pro sports a vertically aligned dual rear camera retail stores. It is available via Mi.com, Flipkart variant.and Mi TheHome 6GB RAM model RAM costs4GB the for 13,999 Rs Rsat starts 15,999.India sensor. proximity sensor, and a rear-mounted fingerprint blaster, IR gyroscope, compass, electronic includeaccelerometer, ambient lightsensor, jack.Sensors onboard the Redmi Note 6Pro GPS, a Micro-USB port, anddevice a has 3.5mmthe supportheadphone for Wi-Fi, Bluetooth v5.0, Detection. Scene AI as well as Beautify, AI preview), real-timePortrait(withSelfiepotraitAI and support for 4-in-1 Super Pixel, AI Face Unlock, pixels) and a 2-megapixel secondarya 20-megapixelsensor, primarywith sensor (withfeatures 1.8-micron yet another dual camera setup. There is battery under the hood, with support for for Qualcomm support Quick with Charge hood, 3.0. the under battery to 256GB via microSD card.64GB ofThere onboard is storagea 4,000mAh which is expandable up an 509 GPU, 4GB/ 6GB of RAM, and Qualcomm Snapdragon 636 SoC, coupled with 500 nits. The handset is poweredGlass protection, by anand a octa-coremaximum brightness of Note5Pro, the Chinese smartphone maker’s aspect ratio, 2.5D curved glass, full-HD+ Corning Gorilla 6.26-inch (1080x2280 a pixels) sports IPS LCD and panel withOreo, a 19:9 smartphone runs MIUI 10 on top of Android 8.1 cameras and a notched display. bestseller. The USP of the smartphone is its four Redmi Note 6 Pro 6 Note Redmi As for prices, the Redmi Note 6 Pro price in On the connectivity front, the newly-launched For photography, the Xiaomi Redmi Note 6 In terms of technical specs, the dual-SIM dual-SIM the specs, technical of terms In which is said to be theiaomi successorhas launched the Redmito Notethe 6 Pro,Redmi n JUST DECEMBER 2018 | IN

27 First Look JUSTIN First Look First

Samsung Galaxy A9 (2018) outh Korean electronics major Samsung has come up the fourth one is the depth camera with 5-megapixel resolution Swith the 2018 iteration of the Galaxy A9 smartphone in and f/2.2 aperture. India. The premium smartphone stands out for its quad- With a quad-camera setup, the Galaxy A9 aims to deliver camera setup at the rear. Samsung had first launched this photos with more real estate, clarity, sharpness and depth. device at an event in Kuala Lumpur, Malaysia. The Galaxy A9 For selfies, the smartphone houses a 24-megapixel camera. along with the Galaxy A7, which features a triple-camera In terms of specs, the smartphone runs Qualcomm’s setup at the rear, is Samsung’s new innovations with Snapdragon 660 processor. It features a 6.28-inch full HD+ smartphone optics. Super AMOLED display. On the software front, it runs Android Talking about its highlight, the Galaxy A9 has four cameras Oreo, and is fuelled by a 3,800mAh battery that powers the stacked vertically at the top-corner of the rear panel. The first phone. The smartphone offers Face Unlock and a rear sensor is an ultra wide sensor with 120-degree field of view, fingerprint sensor for security. f/2.4 aperture, and 8-megapixel resolution. The second The newly-launched smartphone is priced at Rs 36,999 sensor is a telephoto lens with 2X optical zoom, f/2.4 aperture for the base model and Rs 39,999 for the 8GB variant. It is and 10-megapixel resolution. The third sensor is the main available via Amazon India, Flipkart, Airtel’s online store and camera with 24-megapixel resolution and f/1.7 aperture. And Samsung’s e-store. n

28 | DECEMBER 2018 MYMOBILE JUSTIN First Look First

Micromax Spark Go

xpanding its Spark series, homegrown Ebrand Micromax has launched a new smartphone, dubbed the Spark Go in India. Priced at Rs 3,999, the Spark Go is a new entrant in the budget smartphone segment. In terms of the technical specs, the dual- SIM smartphone sports a 5.0-inch FWVGA (480x854 pixels) display panel and runs (Go edition). The handset is powered by a Spreadtrum SC9832E SoC, coupled with Mali-T720 GPU, 1GB of RAM and 8GB of inbuilt storage, which is expandable up to 32GB via microSD card. On the camera front, the Micromax Spark Go features a 5-megapixel fixed-focus rear camera and a 2-megapixel selfie camera, both with flash. The rear camera on the Spark Go supports full-HD (1080p) video recording at 30fps and 2x digital zoom. There is a 2,000mAh battery under the hood. Connectivity options on the board include VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth v4.0, GPS, a Micro-USB port, and a 3.5mm headphone jack. The Micromax Spark Go is available for purchase exclusively via Flipkart. The smartphone comes in Silver and Rose colour variants. Micromax has partnered with Reliance Jio to offer up to 25GB of additional 4G data to customers. Buyers will be able to avail 5GB additional data benefits on prepaid recharges of Rs 198/ Rs 299 for a maximum of 5 recharges.n

www.mymobileindia.com DECEMBER 2018 | 29 JUSTIN First Look First

Panasonic P85 NXT

xtending its powerful P series, Panasonic recently launched Ea budget smartphone, dubbed the P85 NXT in India. The options. device features Arbo Hub, an AI powered hub which provides For photography, the P85 NXT is integrated with an 8MP the users of Panasonic smartphones an access to multiple AF rear camera and a 5MP front camera with flash which offers apps and services on a single platform. numerous photography options for different scenarios. It also Another important feature of the Panasonic P85 NXT is its comes equipped with the Face Unlock feature which provides massive 4,000mAh battery that is optimized with the ‘Charging utmost security to the users. The user may also choose to use Bank’ feature, which lets the device to be a power source to the fingerprint sensor or other conventional ways to lock/unlock charge other devices. the device. The dual SIM smartphone sports a 12.7cm (5) HD screen For connectivity, the device has a dual SIM configuration, with 2.5D curved display. The new P85 NXT is protected by direct Wi-Fi and Bluetooth. It provides support for VoLTE and the tough and damage resistant Corning Gorilla Glass ViLTE (Airtel, Jio and Vodafone), LTE, Wi-Fi, Bluetooth and protection. The smartphone runs Android 7.1.2 Nougat. GPS. The P85 NXT also has a split screen feature which lets Powering the handset is a 1.3 GHz quad-core Qualcomm the user multitask at the same time. Snapdragon processor and a 2GB RAM. It comes with 16GB Priced at Rs 6,999, the device comes in three colour of internal storage which can be further expanded up to 128GB variants - Blue, Black and Gold. via microSD card. The OTG support enhances your storage n

30 | DECEMBER 2018 MYMOBILE JUSTIN

Ziox Duotel D1

omestic handset maker Ziox Mobiles, a part of Sun Air battery and includes smart connectivity options which Dvoice Pvt. Ltd., has introduced a budget smartphone, include Wi-Fi, Bluetooth, GPS, G-sensor etc. With a support known as the Duotel D1 in the Indian market. for 22 languages, the dual-SIM phone is equipped with the Speaking of technical specifications, the Ziox Duotel D1 SOS feature and mobile tracker for emergencies. comes with a 4.9-inch full wide VGA along with Full View Priced at Rs 5,399, the Duotel D1 smartphone is display and 2.5D curved glass. Powered by a 1.4Ghz quad- available in shades of Stunning Blue and Gold at leading core processor, the Duotel D1 smartphone comes with 1GB retail stores across India. RAM and 8GB ROM. The device is equipped with a Deepak Kabu, CEO, Ziox Mobiles, said, “We are thrilled

5MP+VGA dual camera with flash, paired with 2.0MP selfie to launch the Duotel series of smartphones. The budget Look First camera. The smartphone comes with the latest smartphone is everything what the millennial generation . would look for, without burning a hole in their pocket.” n The Duotel D1 smartphone packs in a 2,000mAh Li-ion

www.mymobileindia.com DECEMBER 2018 | 31 JUSTIN International

Honor 10 Lite

uawei’s sub-brand Honor has launched a Hstripped down version of its flagship , dubbed Honor 10 Lite in China. In terms of specs, the dual-SIM (Nano) Honor 10 Lite runs Android 9.0 Pie out-of-the-box with EMUI 9.0.1 on top. The smartphone sports a 6.21-inch full-HD+ (1080x2340 pixels) display with a pixel density of 415ppi. The handset is powered by an octa-core HiSilicon Kirin 710 processor, clocked at 2.2GHz. It comes with 4GB and 6GB RAM options. On the camera front, the Honor 10 Lite features a dual camera setup with a 13-megapixel primary sensor with f/1.8 aperture and a 2-megapixel secondary sensor. At the front, there is a 24-megapixel camera with f/2.0 aperture. Also, the smartphone comes with 64GB and 128GB storage options, both of which are expandable via microSD card (up to 512GB). Connectivity options on board include dual 4G VoLTE, Wi-Fi 802.11 802.11 a/b/g/n/ac, Bluetooth 4.2 LE, 3.5mm audio jack, GPS/ AGPS, and GLONASS. Sensors on board the handset include ambient light sensor, compass, gravity sensor, gyroscope, and a proximity sensor. It is powered by a 3,400mAh battery. The Honor 10 Lite is priced at Yuan 1,399 which is nearly Rs 14,000 plus for the 4GB RAM/64GB internal storage variant. The 6GB RAM and 64GB variant is priced at Yuan 1,699 or nearly Rs 17,400 plus. The most expensive variant has 6GB RAM/128GB internal storage for a price of CNY 1,899 which comes to Rs 19,500 plus on conversion. n

32 | DECEMBER 2018 MYMOBILE JUSTIN

Oppo RX17 Pro & RX17 Neo

ppo has launched the RX17 Pro and RX17 Neo rear camera with an f/1.6 aperture, and a third Time of Flight Osmartphones for the European markets. The smartphones, (TOF) 3D sensing camera that essentially takes in depth RX17 Pro and RX17 Neo, were earlier launched in China as information for 3D-effect photos. At the front, it comes with a R17 Pro and R17 Neo respectively. While the Oppo RX17 Pro 25-megapixel front-facing Sony IMX576 sensor with an f/2.0 is a premium-segment smartphone, the RX17 Neo is a mid- aperture and AI features. range device. On the other hand, the dual-SIM Oppo RX17 Neo is International In terms of specs, the Oppo RX17 Pro runs on ColorOS 5.2 powered by Snapdragon 660 octa-core (four 2.2GHzKyro 260 based on Android 8.1 Oreo, and supports dual-SIM slots. It and four 1.8GHz Kyro 260 CPUs) processor paired with features a 6.4-inch full HD+ display with 19:9 aspect ratio Adreno 512 GPI and 4GB of RAM. The horizontally stacked and Corning Gorilla Glass 6 protection. It is powered by dual camera setup comes with one 16-megapixel rear camera Snapdragon 710 octa-core (two 2.2GHz 360 and six with an f/1.75 aperture and another 2-megapixel secondary 1.7GHz Kryo 360 CPUs) paired with Adreno 616 GPU and rear camera with an f/2.4 aperture. The setup is accompanied 6GB RAM. Internal storage is at 128GB. The handset comes by a LED flash. The Oppo RX17 Neo packs a 3,600mAh with a 3,700mAh battery with SuperVOOC Flash Charge battery, and connectivity options include Dual 4G VoLTE, Wi-Fi support. Connectivity options include a Bluetooth v5, Wi-Fi 802.11ac, Bluetooth v5, GPS, Micro USB port, and more. 802.11 ac, GPS, USB OTG, USB Type-C, NFC, and more. As for prices, the RX17 Pro costs 599 Euros for the base Camera-wise, the Oppo RX17 Pro includes a triple camera 6 GB RAM + 128 GB model, whereas the RX17 Neo is priced setup at the back - one 12-megapixel rear camera with an at 349 Euros for the base 4 GB RAM + 128 GB storage f/1.5-2.4 variable aperture and OIS, a 20-megapixel secondary model.n

www.mymobileindia.com NOVEMBER 2018 | 33 JUSTIN International

Lenovo Z5 Pro

dopting a slider design to get rid of the traditional claims that the sliding mechanism can been tested to last Adisplay notch, Lenovo has launched the Z5 Pro 3,00,000 times. This is the first smartphone from Lenovo smartphone in China. The Lenovo Z5 Pro sports a 6.39-inch to come with an in-display fingerprint sensor. Full HD+ Super AMOLED display with 1080x2340 pixel For photography, the Lenovo Z5 Pro comes with a dual resolution. It offers an aspect ratio of 19.5:9 and is made front and rear cameras. The rear of the smartphone sports scratch resistant with a coating of Corning Gorilla Glass on a 24MP primary sensor and 16MP secondary sensor with top. f/1.8 aperture and LED flash. On the front, you will find The dual-SIM Z5 Pro runs Android 8.1 Oreo operating another dual camera setup with 16MP + 8MP module. The system, topped with a company’s own layer of UI. The front camera also supports a beauty mode for selfies. smartphone is powered by an octa-core Qualcomm The Lenovo Z5 Pro is backed by a 3,350 mAh battery Snapdragon 710 processor clubbed with 6GB of RAM. The and offers WiFi, Bluetooth, GPS, USB Type C and NFC as Lenovo Z5 Pro comes in two storage variants- 64GB and connectivity options. 128GB, which is further expandable via a microSD card. The smartphone has been priced at 1,998 yuan for the The slider design in Lenovo Z5 Pro hides the dual front 6GB RAM and 64GB internal storage and 2,298 yuan for camera, IR face unlock and the earpiece. The company 6GB RAM and 128GB internal storage variant. n

34 | DECEMBER 2018 MYMOBILE JUSTIN International

Sharp Aquos R2 Compact

harp Aquos R2 Compact, the world’s first smartphone Swith two notches on the display, has been launched in Japan. While a small circular notch on top of the screen features front camera, the notch at the bottom is wider and includes a fingerprint sensor. Talking about technical specs, the Sharp Aquos R2 Compact houses a 5.2-inch full-HD+ (1080x2280 pixels) display with Corning Gorilla Glass 3 and 2.5D tempered glass protection. It is powered by the Snapdragon 845 SoC paired with 4GB of RAM. Internal storage is at 64GB with microSD slot support for further expansion of up to 512GB. The smartphone packs a 2,500mAh battery. It sports an aluminium frame, and power and volume buttons are situated on the right edge. In terms of optics, the trend-setting smartphone sports a 22.6-megapixel rear sensor with high speed autofocus, f/1.9 aperture, OIS, and electronic hand shake correction as well. At the front, there is an 8-megapixel sensor with f/2.2 aperture. Connectivity options include 4G VoLTE, GPS, GLONASS, Bluetooth v5.0, Wi-Fi 802.11 a/b/g/n/ac, and USB Type-C port. The smartphone supports both face unlock and fingerprint scanning. Although Sharp hasn’t revealed the pricing detail of the Aquos R2 Compact, the smartphone is going to be available through SoftBank from mid-January. It is unclear if the phone will be announced for global markets as well.n [email protected]

www.mymobileindia.com DECEMBER 2018 | 35 LEAD STORY A Notch Year! The A to Z of 2018 the year has come to an end and having spent 12 months Limelight are quite difficult to recall as how it went, event by event, to summarize it for us. Mobile industry has had a roller coaster ride too in which we witnessed some new technologies while quite a few becoming redundant. The year 2018 can be summarized as the notch year for the mobile industry where the notch became a mass thing. We will summarize the 365 days for you to revisit the developments which changed the mobile landscape and shown a new path to improve and work on it in the upcoming year. By Haider Ali Khan

Apple The launch of new iPhone created quite a buzz among the buyers and copiers around the world. The Cupertino-based tech giant crossed the rupees one lakh mark with the new launches. It is for the first time that Apple has sandwiched a six inches display on its new iPhone. The brand continued with notch from iPhone X but, there weren’t much of improvements in the new phones. While the optics remained the same, the processor used is one stage further. the tech brand had ZenFone 5Z that came Asus to challenge OnePlus 6. Now, Asus has The Taiwanese brand had a mix year geared itself for the gaming beast, The with some good phone launches such as ROG Phone, which is purely dedicated to ZenFone Max Pro M1 and ZenFone 5Z. At the hardcore gamers.The ROG Phone is the start of the year Asus launched Max an adaptation of its ROG Laptop series Pro M1 which was quite successful among which the company is trying to leverage in budget buyers. For the premium buyers, smartphone segment.

36 | DECEMBER 2018 LEAD STORY

to say that it’s not yet quitting the task. Honor Coolpad needs to stick to a game plan to counter the competition and have a decent market share in the country. The brand was well received by the millennials but, it did not somehow able to deliver on their expectations.

Gionee This brand also had a mediocre

year with very few noticeable Limelight events happening.In the mid BlackBerry of the year, the Chinese brand The year almost went unnoticed by the launched two new smartphones, company with no major launches in the F205 and S11 Lite. The budget and smartphone genre. By the end of 2018 the mid segment smartphones were it launched BlackBerry KEY2 LE taking high on design. Apart from that Gionee cue from its predecessor KEYone, having did not launch any other smartphone. said that, the new smartphone did not The competition from Xiaomi has forced prove to beat its competitors because of many players on the edge and Gionee too the outdated performance and for being The online brand of Huawei have had a is one of them. It has become impossible shy on the features. The brand did not good year. Honor launched numerous for many brands to sell enough inventories show any kind of urgency to reclaim its glossy and high end smartphones from thus its reflecting on to their sales figure. dominance among the premium segment budget to premium and had a considerable buyers. Google number of share among the Indian smartphone ecosystem. From Honor 10 Google’s One Product a Year strategy to Honor 8X the Chinese brand enjoyed Coolpad has been respected by buyers. Google a good laugh. Honor has betted on the has launched the successor of its hugely looks, cameras and processor to attract successful in the form of Google the buyers. Honor did follow the design Pixel 3 and its XL variant. Without a doubt, statement of its parent firm, Huawei, to Pixel 3 is for those who never compromise score more on looks. of photos and clean user interface along with security updates.If you can afford it then 3 is a must have for Huawei The technology giant remained a you. decent performer this year. The most of the year it remained silent giving space and wings to its prodigy, Honor. The Pro shined for the Chinese brand along with its new addition, Nova 3. The company has geared for The sad news came from the Chinese its new flagship, Huawei mobile manufacturers that it’s closing Mate 20 Pro. The offline only down its India business but, the brand brand remained an option for the denied any such speculation. The premium buyers among the likes of company launched Mega 5A and Note 8 Apple, Google and Samsung.

www.mymobileindia.com DECEMBER 2018 | 37 LEAD STORY

JioPhone 2 keeps on trying hard and fast. The Motorola above 29K quite comfortably and there are One Power is a one such smartphone where reasons for it. Since its inception OnePlus the brand has tried to consolidate the has delivered on the high end specifications battery-driven buyers. The and which are quite manageable under G6 Play did try to shake the dominance of the Indian circumstances latest being Xiaomi but, they were not that successful OnePlus 6T, the successor of OnePlus as the company would have expected it 6. The OnePlus 6T shines brilliantly on to be. performance and ease of use with latest specs and appealing design too. There’s Nokia something unique to its smartphones Limelight The trusted brand in its avatar is having a which seems missing from its immediate mixed bag of reaction from buyers. Nokia competitors. has launched a handful of smartphones and feature phones to compete with new Oppo entrants. .1 Plus and The selfie-centric smart- phone Jio completed two years of operations in brand on the India and to commemorate it, the fastest BBK family growing telecom service provider in India, remained steady announced JiPhone 2 with advanced throughout the features.Like JioPhone, JioPhone 2 is also year. Oppo did a huge hit among buyers. The new JioPhone bring a brilliant 2 came with WhatsApp, Facebook and masterpiece other VoLTE features. crafted out of perfection in Lenovo the form of Oppo The Chinese brand had a quiet year too. Find X with unique The brand launched two smartphones in features but, it October to regain the audiences earned was out of sight for by its K8 Note. But, surprisingly, Lenovo majority of the Oppo did not announce any new successor to fans due to its pricing. its Note series. Lenovo has been handling Similarly, Pro the Laptop division too with élan but, the Sirocco were quite successful in getting boasted on design and smartphone segment seems a bit awry at much traction among the buyers. Then Waterdrop display. Oppo the moment. the company introduced and 5 has kept its formula to the mid-segment buyers and finally the simple of providing the Motorola newly launched for the budget best design and camera The trusted brand of the masses is having buyers. The Finnish brand also introduced experience to the millennials. a tough time too to attract the buyers yet it Nokia 8110 for the feature phone users to was a great attempt compete with JioPhone 2. to bring something new and break the stereotype of dying out on OnePlus innovations. The hot favorite among the premium buyers at the moment. OnePlus has been able to dominate and hold the segment

48 | OCTOBER 2018 MYMOBILE FACE TO FACE Quality, innovation and trend setting design ideology are the keys to Honor’s success in India

Honor sold 2 million units in the first half of 2018 alone as compared to 0.6 million units in 2017. This means that the brand registered over 300% growth within the first 6 months of the year. This shows the magnitude of traction that Honor is getting in India and is quite successful in creating a niche for itself despite the presence of its parent company Huawei. Haider Ali Khan had a word with P. Sanjeev, Vice President, Sales, Huawei

In Conversation In Consumer Business Group on brand’sperspective, future, competition and more.

Honor has earned a name for itself among smartphone users. What are the key attributes to your success in India? Quality, innovation and trend setting design ideology are the key attributes to our success in India. Through all our devices, we are offering our customers the latest technology with high- end features across different price points. India is a dynamic market with an ever-evolving untapped customer base across platforms. If we delve deep into the different segments of the customer base in India, we see a lot of opportunities when it comes to catering to these audiences whose demands are evolving and changing every day. This helps us cater to customers across segments and show them what we have to offer. Majority of India’s population are under the age of 35 who are tech- savvy and are well aware of global developments. We try our best to match their expectation levels when it comes to innovation. Meanwhile, India is a country of vibrant colours and aesthetic sensibilities; so we equally pay attention to our design ideas. This is the core strategy behind Honor’s success and future development.

During your presentation it was mentioned that Honor has been growing at 300% and 400%. How’s that possible or its just applying the marketing strategy of multiplying X by 100? What exactly is your present market share in India? We have been doing extremely well in the market both globally as well in India. Honor has just created a milestone with record

MYMOBILE FACE TO FACE

sales across the globe. Honor was the top Singles’ Day performer in terms of sales volume and revenue under smartphone category on both Tmall.com and JD.com, the two biggest e-commerce platforms in China. With its India-first-approach, as per the IDC report, the brand has registered an unprecedented growth of 281% in 2018 H1 and it is among the top 2 brands in the online segment in Q2, 2018 on the back of several new launches across price segments. Furthermore, Honor sold 2 Million units in the first half of 2018 alone as compared to 0.6 Million units in 2017. This means that the brand has registered over 300% growth within the first 6 months of the year. The brand sold

6 million units of the recently launched Conversation In Honor 8X globally. 2018 has been an essential year for Honor. Based on our dual brand strategy over the years, we committed ourselves to listening to our users, and directing our R&D to meet those needs. strategic control points: quality, innovation, Honor has a range of budget to premium “We wish to and services. This is the core strategy smartphones but what’s the target segment launch devices which behind Honor’s success and future because if we move beyond 20K, Huawei development. Honor aims to create a comes into play? Huawei represents are a blend of stellar aesthetics premium smartphone experience for the premium category and Honor the and technology at different price its users at great value and this will younger generation with the similar points. Honor will continue to always remain at the core of what we innovation and R&D capability. Both do. We focus on bringing the most the brands target different market create differentiated products relevant features to our customers; categories and our endeavour is to and create a diverse portfolio features that are innovative and change the perception through the with different price points future-ready. We wish to launch devices supreme quality of Honor and reinforce for the customers” which are a blend of stellar aesthetics the technology leadership of Huawei in and technology at different price points. India. Huawei has been doing business in Honor will continue to create differentiated India in different segments like telecom, at different price points. Catering to a products and create a diverse portfolio with home devices (Wi-Fi router, CPE, data different set of target audience, both the different price points for the customers. cards), devices (gears, tablets, STB) and brands enjoy great privilege in their set of with the recently launched Huawei P20 areas. The competition is super aggressive with Pro and P20 Lite, it has become the best the revamp of Nokia in India. How is Honor telecom company in the world known for Your recent launches suggest that Honor preparing itself to counter both Xiaomi and offering cutting-edge technology. Whereas is following the style and design statement Nokia? While we would not like to comment Honor is a brand for the millennials of of Huawei. Is that a feasible option to hold on competition, at Honor we believe the country who are always in search of buyers without pinching too much on to their that being a part of a super competitive something more. In a short span, we have pockets? Like I mentioned earlier, Honor market, one must evolve as per the market established Honor as a brand that is for the has focused on users and created value needs. Swiftness and nimbleness are two youth by offering them top-notch devices for consumers by adhering to its three core elements that make a brand standout.

www.mymobileindia.com DECEMBER 2018 | 41 FACE TO FACE

The real challenge is to create a unique Honor 10 and View10, which offer AI because of our aggressive online strategy. identity from the competition and make photography, AI assistant and AI UI for a Our main objectives are building a better a mark in the market. In a competitive better user experience. mobile relationship for the users, healthy smartphone market like India, I believe As per the IDC report we registered an growth of offline channel and focus of companies need to be more committed unprecedented growth of 281% in 2018 online vendors on expanding their footprint to self- improvement as an opportunity, H1 and it is among the top 2 brands in in retail channel. to better themselves in the process of online segment in Q2, 2018 in India. Honor winning the competition. recently created a milestone by selling What would be the new advancements India is a dynamic market with an ever- more than 1 Million Honor Smartphones in mobile technology in 2019 and what evolving untapped customer base across during the Diwali festive season sale will be the contribution of Honor to it? platforms. With so many brands battling which accounted for a whopping 300% Mobile technology is evolving and new to make a mark in a cluttered smartphone Y-o-Y growth as compared to 2017. This advancements are imperative to sustain in market like India, it becomes imperative reaffirms our strong position in the Indian a cluttered market. Artificial Intelligence to study the prospects and use these is the buzzword from the last two decades opportunities to make your presence felt. in the technology space. AI has developed Unlike other smartphone brands, Honor “With bold, many folds in the past few years due to has decided not to increase the prices of innovative and future- powerful machine learning and deep In Conversation In its smartphones during this ongoing ready intelligent products added learning algorithms. We can expect tough phase of the smartphone to our portfolio, we will continue to smartphone companies to thrive more market globally. Honor stands on AI with upcoming smartphones tall during this tough time and deliver the best user experience to having more and more of AI is focused to keep its customer every consumer. We will build core capabilities especially in the camera satisfaction above the rest. In competencies to lead future trends setup and become a common feature India, we believe that we are across all smartphone segments. We launching the right innovations and strive to become a culturally can expect companies to focus and at the right time at different price vibrant tech brand loved by harness the power of AI as this is the points which is helping us to counter global consumers” only medium to be cutting-edge in the near our competitors. future. With bold, innovative and future-ready How do you summarize the year 2018 for intelligent products added to our portfolio, Honor? 2018 has been an essential year for market and gives us the confidence to stay we will continue to deliver the best user Honor. Based on our dual brand strategy committed to our strategy and offer top- experience to every consumer. We will build over the years, we committed ourselves notch devices to our India customers at core competencies to lead future trends to listening to our users, and directing our different price points. We are delighted to and strive to become a culturally vibrant R&D to meet those needs. Honor sold 2 see our diligent efforts finally translating tech brand loved by global consumers. Million units in the first half of 2018 alone into success. as compared to 0.6 Million units in 2017. Do we wish to see Honor going brick and Does Honor India need a face for the brand in This means that the brand registered over mortar soon as the brand is getting lots of India? We believe that our products speak 300% growth within the first 6 months traction among buyers? We have been doing for itself. However, we have engaged with a of the year. Our devices have received well with our online distribution strategy. lot of celebrities in the past to promote our phenomenal response from the Indian Honor was envisioned as a young, energetic devices. We try to rope in celebrities whose customers. e-brand for digital natives, aiming to create persona and public image are synonymous We have created records on platforms better and accessible mobile internet to our campaigns which really help us like Flipkart for maximum number of experience for young generations. Having bring the message across really well. This phones sold. Our best-seller smartphones also diversified into the offline space, we does not mean that we are completely like Lite, Honor 7X and Honor are focusing on bolstering our presence refusing to bring in a face for the brand 10 have been widely appreciated by our across cities, introducing innovative value in India. Once the time deems fit and we Indian customers. We have raised the bar for money devices and better after sales feel the need to bring a face to the brand, by introducing AI chipset with independent centres. Our potential customer living in we surely will. n NPU in our flagship smartphones like Andaman also can purchase our products [email protected]

42 | DECEMBER 2018 MYMOBILE

INDUSTRY INSIGHT

Mobile Manufacturing under Make in India The Startling Truth! the myth and reality of 120 factories! In Focus In By Shelley Vishwajeet

here has been lot of speculation, situation? Has the government been The India cellular & electronics cynicism and even criticism of inflating a figure to draw undeserved cudos? Association (IceA) has put to rest any T the numbers claimed by the recently IceA, the apex body of mobile and speculation whatsoever about the factory government about the number electronics manufacturer in the country count on ground in the mobile handset and of mobile and components factories that which led the entire mobile and components components manufacturing eco-system in have been set up in the last three years under manufacturing revolution, busted the myth India. the Phased Manufacturing Program! – which is based on painstaking physical A detailed Physical Verification was The government has often claimed in survey of all mobile and components undertaken by the IceA during the past public domain and even on the floor of factories set up in the country since the 2-3 months, whereby IceA commissioned Parliament that from less than 10 such launch of ‘make in India’ program. surveyors who actually visited these factories in 2014, the factory count has gone factories/ manufacturing units pan-India. to 120 by the mid of 2018. The dramatic The Truth is Startling to Say IceA and the industry was always clear that rise in manufacturing count has also made the Least! the no of units exceeded the number 120 India the second largest manufacturer of “Growth in “Mobile Handset Manufacturing which was usually reported by the Govt. The mobiles in the world just behind China Eco-system” continues to surprise - Total count physical survey vindicated this belief and while overtaking Vietnam. The humungous of new factories on ground is actually 268 and the total no. of new factories reported as per success has been subject of extreme not 120,” announced Mr. Pankaj Mohindroo, this report stands at “268” and not 120. reactions– from loud international applause Chairman, ICEA at a press meet adding: The corresponding employment nos. is 6.7 and to severe domestic cynicism! “All speculations about number of plants lakhs and not 4.5. So what’s the reality – the ground finally set at rest!” “The results of this survey which is

44 | DECEMBER 2018 MYMOBILE INDUSTRY INSIGHT In Focus In

268 unique no. of factories is considered had shut down almost completely during to be a major achievement under the 2014-15 after shut down of the Nokia flagship “make In India” program of the manufacturing unit in chennai. growing mobile manufacturing activity has Government, under which mobile handset “We have already reported that the saved the country INr 3 lakh crs. in foreign eco-system is already considered to be exchange in lieu of import substitution and a champion category. The fact that we created domestic value addition of 60k have already reported that the growing plus. Never ever in the history of India or mobile manufacturing activity has saved anywhere in the world the mobile handset or the country INr 3 lakh crs. in foreign electronics manufacturing eco-system had exchange in lieu of import substitution and witnessed such an unparalleled growth as created domestic value addition of 60k seen in India in the current phase. Though plus large number of these plants are not India had missed the bus in the electronics large-scale global players but also represent manufacturing revolution during 1990’s to the burgeoning medium scale home grown china and then partially to Vietnam, this industry is another feather in the cap for the “The growing mobile dramatic comeback witnessed in this nation and the industry. The GOI policies manufacturing activity sector can only reiterate and rejuvenate and specific interventions along with the country’s actual potential and ability to the hard work of Global and indigenous has saved the country reach any heights of success, if given the entrepreneurs have helped India attain INR 3 lakh crs. in foreign appropriate opportunity and level playing the No. 2 mobile Handset manufacturing exchange in lieu of import field”, said mr. Pankaj mohindroo. destination tag,” said IceA chairman mr. mr. mohindroo further highlighted that, Pankaj mohindroo. substitution and created “this is just the beginning of a gigantic “The Hon’ble Prime minister has domestic value addition journey and opportunity ahead of us and in recently announced that India will be partnership with the Governments both at the No. 1 Global mobile manufacturing of 60k plus. Never ever the centre as well as States the industry in destination. This is a very ambitious and in the history of India or this important nation building task, which almost audacious vision. It is a humongous anywhere in the world has a grand vision to create over 50 lakhs task which the industry will have to jobs and 1800 such new factories over undertake. We stand resolutely behind the the mobile handset or the coming 6-7 years’ time. The industry Prime minister’s vision”, mr. mohindroo electronics manufacturing faces serious challenges in terms of further added. lack of a competitive corporate tax It may be noted here that in the year eco-system had witnessed regime, lack of ready to move infrastructural 2014 a mere 3 no. of manufacturing units such an unparalleled facilities to start production activity were left functioning in India with the growth as seen in India in from the word ‘GO’ etc., the Government mobile handset manufacturing activity must undertake expeditious measures started plummeting down to reach 58 mn the current phase” to address these pressing challenges units in 2014 compared to 130 mn units – Pankaj Mohindroo, through suitable regulatory/ incentivization in the previous year 2013. Subsequently chairman, IceA interventions.” n the components manufacturing eco-system [email protected]

www.mymobileindia.com DECEMBER 2018 | 45 FACE TO FACE

“Mobiistar’s job is to provide the best product experience at affordable prices”

vietnamese smartphone brand mobiistar has established itself with a vision to ‘enjoy more’ by bringing uncompromised user experience. the mission of mobiistar is to expand the horizons of mobile technology adoption by providing affordable and uncompromised user experience to consumers. mobiistar plans to develop the smartphone segment in India by understanding the consumer need for a selfie smartphone and their desire to gain more enjoyment at great value. it has invested efforts on mobile technology adoption and expanding selfie experience for Indians.Nijhum Rudra spoke to In Conversation In Hardeep Singh Johar, VP Sales, North and East, Mobiistar India about the company’s expansion plans and how it intends to become a game-changer in the indian market within few years.

What is the business model and mission smartphone companies? When it comes of Mobiistar? Currently, 55-60% of to technology, people look for upgraded smartphones in the Indian market are in technologies at lower costs. Coping with the 4-12Ksegment. Mobiistar entered such expectations becomes difficult the Indian market with smartphones for handset manufacturers. The kind of within this range. The reason for this was specifications, quality and pricing that that with the data consumption going up Mobiistar has, gives customers a lot of primarily because of Jio’s entrance into confidence and the response received the market, the entire data market was from consumers and our channel disrupted, data consumption increased, partners makes us doubly sure of what and handsets were even available at Rs we are doing. 500-1500 which essentially made it a higher feature phone market and not a What are the challenges that smartphone smartphone. The consumer on the other manufacturing companies are facing in hand was taking the data but was not India? How is Mobiistar as a company being able to use it properly. It is these tackling all those challenges? Our consumers, who make the move from industry is now one of the most feature to smartphones and it is competitive industries in the country these new users who usually go for with too many players, including a phones in the price range we offer. number of players that are not present Our job is then to provide the on a national footprint, but are playing at best product experience with the regional level. This clutter has given specifications at affordable rise to confusion among consumers and prices to these users. channel partners. We are mostly offline players with a presence in the online Don’t you think having so many space. Primarily around 70% of the choices is becoming a barrier for Indian market is offline. There are a lot

86 | OCTOBER 2018 MYMOBILE FACE TO FACE

of players who have entered and exited the biggest festivals in Kerala; market, leading to several uncertainties in we conducted a lot of investments by the channels in the market. activities in Kolkata during Customers, retailers and distributors get Durga Puja from where we confused, and the distributors’ money got good results. Mobiistar gets stuck in the market. It then becomes aims to target festivals very difficult for any brand to position itself and celebrate with our in the market. We don’t want to be a part of consumers. this clutter; we are very systematic in our approach. Our brand was first launched What is your current market in 2009 in Vietnam and we came to India share in the Indian market in 2018. India is a huge market where and how much are you consumers have different preferences and trying to achieve in the belong to different cultures. We began next 2 years? Are there any our offline launch systematically with one marketing strategies you state at a time so that the response from are focusing on? At this the consumers and the channel could be point of time we are on a tested. This gradual approach gave us launch spree across the tremendous insights into the preferences country. Market share at Conversation In of each state. What are your ideas for customer service We are slowly centres? And how many service centres have You seem to be expanding in the North and you planned for? We are taking the utmost the East? What are your expansion plans? spreading all over the care about the service that we provide to When we entered India, we planned country and are expecting our consumers. Our approach and the way to get onboard 300 distributors and to be among the top 5 we communicate with the consumers has close to 11-12k retailers by the end of to be polite, a lot of training is imparted this year. But in fact, within this month affordable smartphone to the people at our service centers who itself, we will cross 300 distributors brands in the sub 10k are at the front end and consumer facing. and have already crossed the number of category by the end of We already have 1000 service centers retailers we were supposed to partner with. this year. across the country. These centers are We also planned to have 600 distributors spread across every nook and corner of the on board and have already managed to get country, but despite this if we find that we 500 and have met these numbers at such this point would be difficult to calculate; are falling short of the number of service great speed primarily because of the great currently it is more of an investment while centers required. Therefore, we will open response we received. A retailer looks for we continue to spread. Our goal, however, more in the coming year. a good product with a decent margin. Our is to reach a 5% market share by the end products are good in terms of pricing and of this year. Please highlight your road map, any exciting features. All these reasons have added to product that you are going to launch or any our success and whatever numbers we are Please elaborate on your plans for offline new technology? We have good products projecting for the end of this year will be presence? While we will continue to have today and have a few exciting products achieved by the end of this month. an online presence, our focus is more on that are in the pipeline which are being our offline business. Online shopping developed according to the needs of the What are your investment plans for the Indian comes with convenience, but offline allows customers which will definitely fulfill their market for marketing and promotions? We the consumers to know the product better, requirements. We are slowly spreading all have been launching state by state and get a touch and feel of the product and over the country and are expecting to be have been focusing on below the line make a more informed decision. While our among the top 5 affordable smartphone (BTL) activities in these places to create online business is critical and we are not brands in the sub 10k category by the end awareness. Our company did a lot of going to neglect it, our focus is going to of this year. n promotions during Onam, one of the remain on our offline business. [email protected]

www.mymobileindia.com DECEMBER 2018 | 47 MARKET INSIGHT Indeed An Interesting Time For Global Smartphone Market!

while Chinese brands continue to gain volume and geographies amid global Trendz slowdown, apple strengthens its cheery picking convention with record revenue!

ccording to the latest research be attributed to a weakening demand in Although some emerging markets, like from Counterpoint’s Market developed markets like china, USA and India, showed double digit growth, it was A Monitor service, global Western europe which account for almost not enough to compensate for the volume smartphone shipments half of smartphone sales globally. The lack decline in developed markets. Since declined 3% annually, recording 386.8 of meaningful innovation and improvement emerging markets are under-penetrated, million units in 3Q 2018. The top 10 players in smartphone build quality is leading to they have a smaller smartphone base and now capture 78% of the market leaving lengthening replacement cycles.” are not able to offset the global decline. 600+ brands to compete for the remaining mr Pathak commenting on the strong However, this also presents long-term 21% of the market. Samsung continued performance of the chinese brands growth opportunities for Oems with many to lead the smartphone market with 19% added, “Despite the decline in its home entering such markets to grow their sales. market share in the quarter. Smartphone market, chinese brands OPPO, vivo and commenting on this market trend, shipments for Samsung declined for the Xiaomi reached new highs in smartphone research Analyst Shobhit Srivastava noted, fourth consecutive quarter, even though the shipments in a quarter. Huawei was also “The growth in the emerging markets is company recorded its highest smartphone able to maintain its 50+ million smartphone led by chinese smartphone players that shipments ever in India. Chinese players shipments and retain its 2nd position in 3Q are venturing out of china to capture continue their growth trajectory with strong 2018. This suggests that the companies sales. The offerings from these Oems have performances in markets outside China. are reducing their dependence on their intensified competition and many features While Apple iPhone shipments remained home country. The brands will further and capabilities common among flagship flat annually, revenues for the devices grew expand outside china as they push into models are now progressively diffusing 29% with a record average selling price of Asia Pacific countries and europe.” through to the lower price bands. This is US$793. also affecting local smartphone players commenting on the decline in in the emerging economies, which are smartphone market, Tarun Pathak, struggling to maintain a foothold.” Associate Director at counterpoint research, said, “This is the first time that the global smartphone market has declined for three consecutive quarters. It can

48 | DECEMBER 2018 MYMOBILE MARKET INSIGHT

Global Smartphone Shipments Ranking and Market Share – n The top 10 players now capture Q3 2018 78% of the market leaving 600+ Global Smartphone Shipments (Millions Units) 2017Q3 2018Q3 YoY% Growth brands to compete for the remaining Samsung 83.3 72.3 -13% 21% of the market.

Huawei 39.1 52.0 33% n Oppo, Xiaomi and Vivo reached Apple 46.7 46.9 0% their highest ever shipments in Xiaomi 28.5 35.7 25% a single quarter, despite a global Oppo 32.5 33.9 4% slowdown. Vivo 28.6 30.5 7% n iPhone helps Apple achieve record Trendz Lenovo* 15.3 11.3 -26% 3rd quarter revenue even as LG 13.9 10.4 -25% shipments remain flat YoY. HMD 2.8 4.8 71% Tecono 3.8 4.2 11% n Huawei holds on to 2nd position for Others 104.4 84.9 -19% the second consecutive quarter. Total 398.8 386.8 -3% n emerging market growth could not offset the decline in china & other Global Smartphone Shipments (% Share) 2017Q3 2018Q3 Samsung 21% 19% developed markets. Huawei 10% 13% Apple 12% 12% Xiaomi 7% 9% Oppo 8% 9% Vivo 7% 8% Lenovo* 4% 3% LG 3% 3% HMD 1% 1% Tecno 1% 1% Others 26% 22% Total 100% 100% Source : Counterpoint Research: Quarterly Market Monitor Q3 2018

Mr Srivastava added, “Chinese OEMs macro economic factors in many of these are driving up the ASP in the low to mid- emerging markets, many challenges still lie tier price segments in emerging markets ahead. It will take more than an affordable “The lack of meaningful by offering competitive specifications smartphone offering to make users switch innovation and at affordable prices. These OEMs have from their feature phone to a smartphone also carved out an “affordable premium” in the short-term.” improvement in segment targeting users that cannot afford By offering additional features like smartphone build flagship devices. However, considering the AI, dual camera, full-screen display and quality is leading to lengthening India Smartphone Market Share – Q3 2018 replacement cycles” 80% 83% n China n Rest of World – Tarun Pathak, Associate Director at 60% 60% counterpoint research

40% Average 11% higher memory configurations, smartphone Oems are subtly increasing the average 20% selling price of devices. This is helping the 14% 13% 12% brands maintain revenue despite declining 4% 1% 0% shipments. The next growth cycle in Huawei Oppo Vivo Xiaomi developed markets will likely be driven by the emergence of commercially available -20% -16% 5G, which is still some quarters away. n [email protected] www.mymobileindia.com DECEMBER 2018 | 49 50 | DECEMBER 2018 Trendz CONSUMER O Online in India in Online Goes Entertainment Goes Online’. ConsultingGroup, titled ‘Entertainment management consulting firm The Boston By RameshKumar Raja says abCgreport video streamingmarketinindiaispoisedtoreach$5billionby2023, The report pegs the Indian OTT market the latest report by global by report latest the per as point, inflection an at is India in market content (OTT) ver-the-top

INSIGHT consumer survey -of-its-kind that first seeks a on to based understand is report including women and older generations. adoptionacross demographic segments in penetration of data intois beingrural drivenmarkets by andrising affluence,to reach increase$5bn in size by 2023. This growth The ‘Entertainment Goes Online’ Online’ Goes ‘Entertainment The unlocks” access that OTT convenient content averse to paying for consumers are not paid content paradigm, a largely advertising market operates with them. Whilstthecurrent space convenient for preference atatime and content basis individual first time, cantapinto consumers, for the medium where created analternate “Affordable datahas –KanchanSamtani, Partner & Director, BCG MY MOBILE

CONSUMER INSIGHT

consumers’ motivations in adopting OTT content over other conventional modes of With development of content delivery. The survey results showed regional content by various that there is a room for many types of OTT players, the rural market models such as SVOD (subscription-based is poised to become platforms), AVOD (advertising-based a significantly large platforms) and TVOD (transaction-based opportunity for players. platforms) to succeed in the market. Trendz “Majority of India has a single TV per OTT is riding the wave of household. Affordable data has created an increased data consumption alternate medium where consumers, for and internet access in rural the first time, can tap into content basis India, has opened a new individual preference at a time and space distribution channel that convenient for them. Whilst the current is viable for regional and market operates with a largely advertising paid content paradigm, consumers are not niche content averse to paying for convenient content access that OTT unlocks,” said Kanchan OTT platforms 3) Early Adopter – whose a new distribution channel that is viable for Samtani, Partner & Director, The Boston primary consumption occurs on OTT regional and niche content. Consulting Group. Affluence and wide platforms. While early adopters are still a Indian content including music, variety of content being developed for OTT more urban phenomenon, going forward it Bollywood content and cricket have large market including diversity in genres and will be more equally distributed. following in the Indian diaspora also. OTT language gives OTT market a favourable 48% of India’s internet users (~650 players with Indian content have potential edge over its traditional counterparts. million by 2023) are expected to be from to tap into this market too. The study identified three archetypes rural areas. With development of regional “While the NRI content market is huge of customers in the Indian market, 1) content by various players, the rural market and demonstrates willingness to pay, it is traditionalists – who primarily consume is poised to become a significantly large not only dominated by cricket – Bollywood on other than OTT platforms, 2) OTT opportunity for players. OTT is riding the music and films are very significant. With Experimenter – who has significant wave of increased data consumption and their large content libraries, Indian OTT consumption on both conventional and internet access in rural India, has opened players are sitting on a metaphorical gold mine to serve this increasingly important Netflix, Amazon steal the show in India customer base,” said Gaurav Jindal, Principal, The Boston Consulting Group. US-based online streaming platforms Netflix and Amazon’s Prime Video have invested “One of the key insights of our consumer far more in creating original content in India than their domestic counterparts, says work was that, while OTTs rely on top-notch the BCG study. Netflix and Amazon spent about Rs 600 crore and Rs 500 crore hero content to attract consumers to the respectively for India originals in 2017, while players like Sony Liv, Eros Now and platform, the stickiness of these consumers Alt Balaji together invested under Rs 1,000 crore, the study found. Netflix’s Sacred is not very high unless accompanied by Games and Amazon’s Mirzapur are some of the India originals that these players ways in which they engage more deeply have spent significant marketing bucks on. with the platform and is associated with According to the report, online video streaming apps constitute the only segment strong marketing efforts,” said Kanchan seeing higher amounts of time being spent by Indians in a day. Interestingly, most Samtani when discussing the subscriber other categories, including social media and chat, are seeing a downfall. The acquisition and retention strategy of various investments in local originals are expected to go up. This has led to homegrown OTT platforms. players too bringing original contents. BCG says the number of players in the space While Indian OTT players have taken has risen by over 3.5 times to 32 in the last six years. many steps to capture the market, there is a Star India’s Hotstar too has invested heavily in India, but a lot of that has lot that needs to be done before Indian OTT gone into a single live sporting event – the digital rights for IPL for five years, where market achieves the same penetration and it is estimated to have spent Rs 4,000 crore. The industry typically sees multiseason maturity as its western counterparts. n productions of local content as originals. [email protected]

www.mymobileindia.com DECEMBER 2018 | 51 FACE TO FACE “Syska Smart Home Solutions Aim to Enter Two Million Homes in Next One Year”

recently, syska ventured into smart home solutions believing it as the future where the homegrown company can explore a lot. Rajesh Uttamchandani, Director,

Exclusive Syska Group had a chit chat with Haider Ali Khan on this new venture and the possibilities attached with it.

Syska has ventured into Smart Home we strive to bring products in the market future to convert a simple home into a solutions. Does it come naturally to Syska that benefits the consumers. Syska has smart home. or was it necessary to stay ahead of the always had the first mover advantage curve? Syska believes in innovation first. and we aim to serve consumers by How big is this market in India and how With more than 40 patent products and providing innovative product solutions. much share does Syska aim to get by the 20 International JVs, the phenomenal We understand that ‘Smart homes’ is the end quarter of 2018? The Indian smart growth of Syska can be attributed to the future and there’s a lot we can explore in home devices market continues to show dynamism of the core team members of this segment. We have launched a range an impressive growth with the evolving the company. We at Syska understand of smart home products in the market and technology. As per IDC’s Worldwide the needs and wants of consumers and will be launching many more in the near Quarterly Smart Home Device Tracker, Indian smart home devices market which consists of connected lights, smart speakers, connected thermostats, smart TVs, home monitoring/security products, digital media adapters, amongst other connected devices for homes, saw a healthy year over year growth of 107% to reach at 1.4 million shipments in Q2 in 2018.Syska aims to enter two million homes in the next 1 year and plans to grow steadily year on year. The company is targeting revenue of 200 crores in next financial year. Syska Group will be investing 25 crores in Marketing and R&D in the upcoming year to build the smart home category in India.

What are the solutions Syska have in this portfolio and what is the price range? We aim to provide at par solutions to our consumers. To transform every Indian household into a smart home, Syska has introduced wide range of smart home products that include ‘Smart Door Bells, Smart Switches, Smart IR, Smart Down Light/ Ceiling Light, Smart IP Camera, Smart Wall-Light, Smart Door Sensors, Smart Plug, Smart Spike Buster, Smart

64 | NOVEMBER 2018 MYMOBILE Exclusive

Weighing Scale and Bluetooth Bulb Array’. All the products will be launched in December 2018 at very competitive prices points.

AI has opened new horizons for Syska like any other company in this domain. Is that true? How inclusive do you wish to make it in your range of solutions? AI has eliminated human’s efforts and hence consumers have started using smart devices in their daily schedule as it has made work easy. AI is something that we can’t ignore today. I bet you’re already experiencing the benefits of AI every day. It is improving our quality of life. We already have Amazon Alexa and adding equity to both the partnering brands pertaining to evolved brand experiences. Google Assistant in our range of smart in the according segment. products. You have got Alexa and Google to make Smart Home remains a niche concept limited tasks simpler for you. Is this a dawn of a new What are your thoughts on launching to urban population. Do you have age in Lighting and Smart Home? Definitely a Syska LED or OLED TVs plans to massify it as data is yes! These virtual assistants have our anytime soon? We are “The strategy going cheap and readily made life easy and simple. Designed already associated available to over primarily for those interested in automating with Samsung as is to launch the smart 250 million users their smart home with simpler commands, their distribution home portfolio in the urban in India? The routines will allow Alexa users the ability partner from segment to develop a deeper strategy here is to trigger multiple actions at the same last more than to launch the time – like turning off the lights, locking the 20 years and customer insight and then smart home door, and turning on or off the television. henceenjoys accordingly address the portfolio in the They are getting familiar to control an impressive requirements beyond those urban segment to appliances. Users are getting acquainted market share in develop a deeper with the voice assistants and opting for it the TV segment. geographies” customer insight as a single platform to control all their and then accordingly smart home devices needs. Smart Syska does manufacture address the requirements assistant devices like Amazon Alexa mobile accessories but what are your plans beyond those geographies. Affordable and Google Assistant are going to of launching your own smartphone? Being data plans have definitely opened the transform the way we live in the next few distributor of Samsung smartphones, exposure possibilities of tier-2 and tier-3 years. n Syska is already playing a pivotal role in cities towards awareness and education [email protected]

www.mymobileindia.com DECEMBER 2018 | 53 BURNTEST

ONEPLUS 6T Still Dominates the Competition with its Awesome Performance

iving true to its smartphone market OnePlus classy when held in phone one frame and just below the Tested brand name has launched its latest power and its skim and sleek body frame lies the rear LED flash. L OnePlus with performing beast known by design makes it very easy to OnePlus 6T has moved and its every new the name OnePlus 6T which hold and operate easily. The adapted the current trend of

& launch adds something new is for sure to raise some front fascia of the phone is placing the fingerprint sensor to its products. OnePlus over serious concerns for other dominated by the huge 6.41 on the screen which is just as the time has evolved to be smartphone companies. Does inch screen with a tiny notch smooth as physical fingerprint a better brand with its step this new OnePlus 6T has the X sporting the selfie camera. sensor and equivalently fast. taken and has provided some factor to make it a successful The body is built with glass To the left lies the volume exciting products giving tough and a true competitor? Let’s and has an aluminum frame rockers and the dual SIM tray

Tried Tried competition to other players. find out. which is giving the rear side and moving to the right side The plus point of OnePlus is of the phone a glossy look of the phone lies the power that it provides all the updated Design but this glass body has its button and Alert slider button and recent features within OnePlus 6T in terms of own cons because it attracts which gives you option to put a reasonable price range its looks resembles its lots of smudges. The new the phone on silent, vibration which you may find in some predecessor OnePlus 6 OnePlus 6T has placed the and general mode. The top of of the costliest smartphones. sporting a solid look. The dual rear camera sensors in the phone is blank whereas at Breezing in the Indian new OnePlus 6T looks very the middle of the body within the bottom of the phone lies the two speaker grilles and separating the two speaker grilles is the Type-C USB port. The box carries a 3.5mm headphone jack adaptor because there is no presence of 3.5mm jack on the body of the phone.

Display The new OnePlus 6T has the same screen type which was there in OnePlus6 which is Optic AMOLED capacitive touchscreen with 16M colors but if the new model will have all the things similar to previous one then what’s the deal about launching a new model. So, the new OnePlus 6T has display size comparatively bigger which is 6.41 inch and also the difference lies in the aspect ratio of the phone where the new 6T has opted for 19:5:9 giving the display

76 | DECEMBER 2018 MYMOBILE BURNTEST Tested

a complete full view display 6T carries. There was no expandable in nature as there

Battery & and wide viewing angles. lag in the processing of the is no microSD card slot. The new OnePlus is packed The screen resolution of 6T device when we tested it; all with impressive battery of is of 1080x2340 pixels and apps ran smoothly without Cameras 3,700mAhwhich powers all 402ppi density. The display of any lag. The device does not OnePlus 6T in its testing the processes throughout the 6T gives full view display and know how to get worked up period showcased brilliance in day. During the test period you get full HD experience of and get heated easily by any its every field and the cameras the battery easily lasted more Tried watching any video on such process be it playing games of the phone are also no less than a day with a single charge big display. The display is well like PUBG, TEKKEN, NFS than any of its other powerful even after playing games and visible under every condition etc. It runs flawlessly without features. The new OnePlus watching two to three movies. which is also one of the plus decreasing the graphic level. 6T sports a dual rear camera The charging speed of the points. The new OnePlus Gaming experience is on top sensor of 16MP and 20MP phone is impressive as well 6T has upgraded the screen and you can enjoy any game respectively. The aperture of with the fast charger available protection as well with the new without any issues. One of both the sensors is of f/1.7. with the phone. The phone Gorilla Glass 6. the main reasons for such The rear camera is quick to stands very normal even when powerful performance of the focus and adapt to the external charging without any heating Platform device is the RAM size which surroundings very quickly which clearly shows the power OnePlus 6T comes with the is of 8GB. The internal storage delivering images of great of the processor and the RAM latest oxygen OS which is of the phone is of 128GB quality. The daylight shots size of the phone. Android 9.0 Pie which you which is more than sufficient are impressive and the zoom usually find in the latest high to store anything on a phone. in capability of the phone is Conclusion price ranged smartphones and The internal storage is non on point without adding too OnePlus 6T has few tweaks you can also put it like this VERDICT much graining effect to it. The and improvements when that the new 6T is a perfect night shots are brilliant as well compared to its predecessor, combo of desirable features. Looks 09 /10 where the dual tone LED flash OnePlus 6, such as bigger Sleek and Appealing The latest OS offers exciting lights up the area surrounding battery and much improved Cameras 09 /10 features which you can explore Impressive sensor to deliver a desirable Oxygen OS. The latest prodigy by going to settings to initiate Performance 10 /10 night shot. The selfie camera has stunning user experience, them.In the processor section Outstanding is of 16MP with an aperture fluidic performance, light the new OnePlus 6T is running Battery 09 /10 of f/2.0, with auto-HDR, weight, sleek, attractive glass Enough For a Day on the same processor which gyro EIS. The selfie camera design and Dash charger. Value For Money 10 /10 was there in OnePlus 6 which Truly Justified holds the power to surprise The cameraoptics remainsthe is Qualcomm Snapdragon OVERALL 94% you with its accuracy. The samebut; the biggest 845 SoCocta-core processor selfies captured are brilliant improvement is the addition of with eight cores where four with the great details but the in-display fingerprint scanner cores are clocked at 2.5GHz selfie camera does not excite which is fast and accurate Kryo 385 Gold and other four me too much like the rear with very rare failure chances. cores are clocked at 1.6GHz PROS CONS camera. OnePlus could have The price of OnePlus 6T No Headphone Kryo 385 Silver and it’s the Performance, improved the selfie camera a begins at Rs 37,999 and is Battery Jack most powerful processor till bit. There are of course various surely remains the king in its now and especially in the (For detailed specifications, modes available like portrait, segment. n please refer to My Guide) price range which the new panorama, night mode etc. [email protected]

www.mymobileindia.com DECEMBER 2018 | 55 BURNTEST LENOVO K9 Quad Cameras under Budget comes with Type C

he highly budget ranged smartphones. front LeD flash as well. The wide offering comfortable

Tested targeted area bottom side of the phone is experience of performing any T by all the Design sporting Type-c USB port task be it watching movies or smartphone Lenovo K9 sports an eye which is hard to find even playing games. The adaptive companies is budget catchy look with its glossy in mid ranged smartphones brightness feature of the & ranged section and the real mirror coated rear side. The and it is obviously first of its phone allows the display to competition could be seen glossy look absolutely looks kind to sport Type-c USB be visible under sunlight in the section clearly. Various pretty and amongst budget port making K9 to stand way by increasing its brightness companies have bombarded range Lenovo K9 is one of ahead than other budget level and even decreases the wide range of phones in their the beautiful looking phones. ranged smartphones. At the brightness level at night to budget range and to some The mirror coated rear side bottom you can see 3.5mm keep your eye away from any Tried Tried extent all companies seems has some cons as well which headphone jack and a stress. The protection of the to follow a similar trend in its is it highly prone to smudges. speaker grille whereas the top screen is trusted with 2.5D budget ranged smartphones. At the rear side of the of the phone is completely curved glass. Lenovo has understood that phone lies the dual camera blank. At the left side of the to shine differently it has to sensors placed horizontally phone lies the hybrid SIm Platform do something new to excite followed by a LED flash. slot and at the right side lies The new Lenovo K9 is the users and this constant The fingerprint sensor the power button and volume not just beautiful rather it search to stand different could also be sported at the rockers which are placed at can surprise you with its has led to the launch of new rear side which is quick in right positions and easy reach performance. Lenovo K9 Lenovo K9 which is the latest response. The phone is quite of your fingers. is powered by mediaTek entrant in the budget range comfortable to hold as well mT6762 Helio P22 Sococta- smartphones. Our review due to its curvy edges and Display core clocked at 2.0 GHz will provide an insight that has reasonable body weight. Lenovo K9 has 5.7 inch cortex A53. The processor what this new Lenovo K9 has The front fascia of the phone IPS LcD display with 16m smoothly runs all the which is making it to stand has screen size of 14.5cm colors. The screen resolution applications and we did not different from rest of the and above the screen lies is of 720x1440 pixels find any issue while multi- the dual selfie sensor and and has an aspect ratio of tasking or playing normal 18:9. The screen is tall and sized game. The mention of normal sized game is

56 | DECEMBER 2018 MYMOBILE focus shifts quickly and there zoom in at nights because the your hands steady when you in quality. You have to keep are well detailed and clear as well and the night shots of the rear camera is strong when we zoomed in. The flash like reducing graining effect shots did not break in quality to cherish for. The daylight manner and delivers images concentration in a proper maintain all the details, color captured by the rear camera as depth sensor. The shots aperture of f/2.4 and acts sensor is of 5mPand has an PDAF whereas the secondary of 13mP, f/2.2 aperture and where the primary sensor is has dual rear camera sensor market. The new Lenovo K9 in present smartphone budget range smartphones which you will find in any are one of the best cameras The cameras of the Lenovo K9 Cameras Android 8.1 Oreo. K9 runs on operating system played game for hours.Lenovo used big apps like Snapchat or device only heats up when we ranged smartphones. The better than most of the budget of the new Lenovo K9 is far slot. The working capability to be expanded if you choose phone is of 32GB and it can The internal storage of the will heat and slow the device. stress on the processor which games and can put lot of suit the requirement of high RAM of the phone might not highlighted because the 3GB sacrifice one of the SIm www.mymobileindia.com attractant and it will surely Lenovo K9 is one of the main not favorable. The camera of the lighting conditions are take clear selfies even when The selfie flash allows youto to meet your search. the perfect answer than Lenovo K9 is in affordable range to have good deal selfie lover and want and crisp and if you are selfies are very clear range smartphones. The ever tested in budget cameras which I have is one of the best selfie selfie camera of Lenovo K9 an aperture of f/2.4. The front camera is of 5mP with PDAF and the secondary with an aperture of f/2.2 and with 13mP primary sensor powerful like the rear camera of the phone is equivalently as well. The front camera will be some graining effect please refer to My Guide) My to refer please (For detailed specifications, specifications, detailed (For OVERALL 84% OVERALL Performance Good ForDaylight Cameras Appealing Looks Killer byLooks Value ForMoney more could HaveBeen Battery Doesn’t Lag Design Type-c Port, PROS VERDICT

Battery CONS 08 /10 08 /10 07 08 /10 08 /10 08 09 /10 09 over other budget ranged fun. The phone has advantage you non-stop enjoyment and with a single charge giving almost throughout the day battery life. The battery lasts to put some impact on its to literally use it for hours successions and you have complete battery within quick it is not easy to drain the impressive as well because battery power of the K9 is battery of 3,000mAh. The Lenovo K9 has non removable Battery ignore. it is something which you can losses some quality but to me shots because night shots do compare daylight and night quality is noticed when you camera. The only change in towards itself because of its lure huge amount of attention BURN Honor 9 Lite and redmi 6. K9 has to battle it out with price of rs 8,999.The Lenovo cameras did well under the day of moderate usage. The lesser side but, can go upto a well with K9. The battery is on The mediaTekHelio P22 does panel looks appealing too. giving it under 10K. The back seen any smartphone maker of USB Type-c port. Haven’t most striking is the addition display, quad cameras and the good features such as vivid The Lenovo K9 has some Conclusion when put to charge. any device to gain some heat but to me it is very normal for bit of heating while charging port. The phone do acquires a smartphones withmicroUSB any other budget ranged it to charge faster than Type-c port which enables smartphones because of its [email protected] TEST DECEMBER 2018 | n

57 TriedTried && Tested Tested BURNTEST

ASUS ZENFONE MAX M1 Boasts on Battery

sus set the of the beautiful looking microUSB card at the same the brightness. Tested trend and smartphone which you will time. The power button and A announced itself find under this range. We got the volume rockers are on the Cameras in the Indian rose gold variant to test and right side. Asus in its camera section

& smartphone market with it is surely pretty enough to has made a bold move the ZenFone series some catch the sight of users. The Display by just keeping on rear four years back. Since phone has reasonable body ZenFone Max M1 is having camera sensor which is of then the company has weight and curvy body edges a compact body size and 13 Megapixel and has an expanded its reach within to allow proper grip and easy sue to this the screen space aperture of f/2.0. The rear the market because of its handling. The front fascia of the phone is compact as camera when tested stood

Tried Tried reliable smartphones. Asus of the phone is sporting the well which is of 5.45 inch. mostly positive to our test has divided its smartphone display and above the display The screen space offered and is quite good for the price launches generation wise lies the selfie camera and the by ZenFone Max M1 could tag which it is carrying. The and the recent launch of the front Led flash. The rear side be termed as the mean size rear camera though finds ZenFone Max M1 finds its of the phone has vertically of all the screen sizes. The little difficult to quickly focus genealogical place in the fifth placed camera sensor and screen type is IPS LCD with yet the quality of the images generation by Asus. In this assisting the camera sensor 16M colors and has screen are good with tincture of review we will look into the lies the rear LED flash. The resolution of 720x1440 crisp in them. The daylight specifications of the ZenFone fingerprint sensor is at the pixels with an aspect ratio shots are well detailed and Max M1 and will also see that rear side as well and it is of 16:10. The phone offers clear but there is difference does this phone has that X quick in response. The top comfortable screen space to in night shots because the factor to attract the users in side of the phone is sporting perform any task. The color quality seems to go down a the range in which it comes 3.5mm headphone jack reproduction is good and bit and some graining and under. whereas at the bottom of the colors produced are vivid noise effects comes into play phone lies the micro USB and punchy. The screen when you click images with Design port and two speaker grilles. might not able to reflect the rear camera. The flash works The new ZenFone Max M1 At the left side of the phone sunlight that effectively but fine and has enough flash to falls into the budget range lies the SIM tray capable of the adaptive brightness mode light up the surroundings to section and it is surely one holding tow SIM cards and a takes care of it by adjusting have a clear shot a night. The

58 | DECEMBER 2018 MYMOBILE is of 32GB and can be further storage is decent as well which with the phone. The internal is targeting will be satisfied consumers which the phone usage is perfect and the and the processor for normal The 3GB RAM of the phone plus it gets warmed up as well. when you switch to big games the phone seems to slow down normal games quite easily but as well where you can play offers good gaming experience heavy applications. The phone amount of heat when you use the phone does acquire some any apps when we tested but there is no lag in functioning of on phone was smooth and optimum state. Multi-tasking functioning of the phone at an and together they keep the is supported by 3GB RAM core processor. The processor Snapdragon 430 SoC octa- is powered by Qualcomm The Asus ZenFone Max M1 Platform price tag. extent doing justice with its ZenFone Max M1 is to some Overall the camera section of according to your preference. as well which you can opt adding effects in your images provides you with the option of and originality. The phone without tampering the quality details and color level as well captured maintains all the are not favorable. The selfies when the lighting conditions allow you to have bright selfies advantage of front flash to and additionally it has an and has an aperture of f/2.2 selfie camera is of 8 Megapixel www.mymobileindia.com please refer to My Guide) My to refer please (For detailed specifications, specifications, detailed (For OVERALL 78% OVERALL Performance Okay Cameras Decent Looks Nice Option Value ForMoney Great Battery Good Battery PROS VERDICT

Competition CONS 07 /10 07 /10 09 08 /10 08 /10 07 08 /10 08 to moderate use with some time when the phone was put The battery lasted for long is surely made to last long. power of 4,000mAh which M1 has impressive battery budget range. ZenFone Max especially when it falls under and first priority of the users power is always an easy pick A phone with high battery Battery hand mode, glove mode etc. different modes for kids, one smart modes lies Game genie, OS of the phone offers various 8.1 Oreo with ZenUI 3.5. The Max M1 is running on Android microSD card. Asus ZenFone expanded with the help of BURN with Redmi 6. option. It will have to compete Flipkart and makes a good available at Rs 7,999 via The smartphone is currently true for the Selfie lens as well. but struggles at night. This is expected; good during daylight camera performances were as well equipped 430 SoC.The boasts on huge battery life and dominance. The Max M1 budget segment and Xiaomi Taiwanese brand to disrupt the M1 is an attempt by the The Asus ZenFone Max Conclusion playing games. hours of playing music and [email protected] n TEST DECEMBER 2018 |

59 TriedTried && Tested Tested BURNTEST

HONOR 8X A Worthy Smartphone to Beat its Competition

f we add consistency is easy to hold and operate settings. The display offers

Tested Design and innovation and to and the credit goes to its vivid and punchy colors and Honor with its latest launch of initiate this reaction reasonable body weight and has resolution of 1080x2340 I Honor 8X is going to take on adding as a catalyst curvy body edges. The rear pixels which ensures high the likes of Redmi Note 6 Pro. & power and beauty which gives side looks stunning with dual pixel density of 396ppi. The The new Honor 8X is a thing Honor 8X as its main product. tone design and it has placed screen ratio is of 19:5:9 of beauty to look at with its Yes you heard the name right the dual rear camera sensors which is providing tall and glossy dual tone design giving the latest launch from one in a beautiful manner as well wide looks giving wide a distinct look to the phone of the leading smartphone and below the camera sensor viewing angles. The screen which looks very attractive company Honor is presenting lies the rear LED flash. At the is quite visible even under giving premium feel when you

Tried Tried its latest masterpiece Honor rear side you can also sport sunlight and you can even hold it. The glossy design has 8X which is its latest addition fingerprint sensor which is allow the phone to set the its own cons that it is prone to to its mid-range price section. quick in response. At the left brightness with its automatic smudges and requires regular Honor’s previous launches side of the phone lies the SIM setting. The screen space cleaning. Honor 8X has tall like Honor Play, Honor 9n tray which can hold two SIM is really enormous and and wide screen dominating were fantastic in their every cards at the same time and impressive you can enjoy any front fascia of the phone with required fields and here in this microSD card as well which game or movie with complete a notch on top sporting the review we will see the power of is one of the plus factor of satisfaction in HD quality. selfie camera and the LED Honor 8X. Honor 8X. The power button The screen size of new Honor notification light. The device and the volume rockers are 8X is surely acting as bait for placed within easy reach of those who likes to have big your fingers at the right side screen in an affordable price of the phone. The top side of range. the phone is left blank while at the bottom lies the 3.5mm Platform headphone jack, microUSB Honor 8X is bringing with port and a speaker grille. itself a new gift this Diwali which is, it is introducing for Display the first time a new processor The new Honor 8X has an HiSilicon Kirin 710(12nm) impressive IPS display size packed with power. This will of 6.5 inch including the be very first processor within notch where you can hide the such affordable price range. notch by going to the display The processor has eight octa-

76 | DECEMBER 2018 MYMOBILE preference. play with according to your features which you choose to The EMUI offers interesting on top of android 8.1 Oreo. 8X is running on EMUI 8.2.0 your storage. The new Honor give you advantage to expand dedicated microSD card slot to is of 64GB and Honor 8X has games. The internal storage the requirements of big going a bit down to meet with some adjustment by offered is brilliant as well phase only. The graphics phone remains at dormant gaming period otherwise the only when we extended the task. Heating was observed the processor to take on any which is of 4GB assisting to its supportive RAM size efficacy was achieved thanks our review period and this does not disappoint us during requirement. The processor or any other game of high games like Asphalt 9, PUBG, on office, playing be it multi-tasking, working ran smoothly without any lag task which we performed at 1.7GHz Cortex A53. The and other four are clocked clocked at 2.2GHz Cortex A73 cores where four cores are www.mymobileindia.com of 20MP with an aperture with the primary sensor being has dual rear camera senor within same range. Honor 8X phones from Vivo and Oppo likes of Pro, and your attention away from the to thrill you and surely to get section possess camera power Honor 8X in the mid-range brilliant qualities and the new provides camera power of camera but to be true Honor specific tag line to boast its Honor does not have any Cameras please refer to My Guide) My to refer please (For detailed specifications, specifications, detailed (For OVERALL 92% OVERALL Performance Good Show Cameras Impressive Looks Worth It Value ForMoney Good foraDay Battery In Sync Processor Design, PROS VERDICT

Huge Size CONS 10 /10 10 /10 09 09 /10 09 /10 08 10 /10 10 HDR etc. The images captured Slow-mo, Panorama, AR lens, Photo, Aperture, Night, modes as well like Portrait, camera app offers various Honor 8X is your deal. The smartphones then the new the crowd of similar carrying want to stand different from If you are selfie lover and daytime but at night as well. were superb not just during f/2.0. The qualities of selfie Megapixel with an aperture of The selfie camera is of 16 is of prime quality as well. similarly the selfie camera drive attention towards itself Honor 8X is surely going to deficient.The rear camera of the surrounding was light brilliant images even when but it managed to capture not that much quick at night and crisp. The focusing was night were equivalently clear image. The shots captured at all the natural colors of the to take clear shot maintaining camera is quick to focus and detailed with crisp quality. The by the rear camera were well driven. The images captured 2MP plus the camera is AI as depth sensor which is of the secondary sensor acts of f/1.8, and PDAF whereas speed. phone just normal charging input power to charge the the charger holds sufficient have fast charging ability but games. The phone does not of playing music, movies and moderate use like some hours throughout the day with during our test period lasted have in a phone. The battery impressive battery power to removable battery which is an Honor 8X has 3,750mAh non Battery at less cost. Power it seems a better option compared with design andhuge display. When Rs 14,999 with attractive The smartphone priced at a power packed battery life. and ROM size and similarly processor, impressive RAM range, new and powerful with an affordable price Honor 8X is an all-rounder Conclusion want to. can also disable AI when you best image captured and you and allows you to choose the which automatically adjusts by the camera is AI driven [email protected] n DECEMBER 2018 |

61 Tried & Tested BURNTEST

BLACKBERRY KEY2 LE If You Still Loves the Keypad

nce upon a we will be reviewing here to occupies the space of screen. camera sensor clubbed in Tested time the most give an insight about this new The front fascia of the phone one frame and besides the O desirable phone phone. has 4.5 inch screen display frame lies the LED flash. At even before and rest of the front body is the top of the phone lies the

& iPhone or any other phone Design occupied by the Keypad. The 3.5mm headphone jack while which ruled the market and Unlike other smartphones phone in terms of its front at the bottom lies the Type-C even the heart of people was the phones from BlackBerry design and display resembles USB port and dual speaker BlackBerry. Over the period of doesn’t require a close look the old trend which might not grille. On the left side lies the time the company has lost its to differentiate because do the trick for the company. hybrid SIM slot which offers spark and in more scientific BlackBerry has its own The top of the display is you dual SIM space or you

Tried Tried term we can put it as it is now signature design which makes sporting the selfie camera. have to sacrifice one SIM in the category of endangered. it to appear totally different In terms of look the phone slot to insert the SDcard. At The last smartphone from from rest of the smartphones. sports a premium look which the right side you can sport BlackBerry which we The trademark of BlackBerry is giving aesthetic appeal to volume rockers, power button reviewed about a year ago was phones are their Keypad and the phone when you hold it. and an additional button to BlackBerry KEYone and after the new BlackBerry KEY2 The weight is light as well initiate the Google Assistant. a gap of one year the company also sports a keypad which is and easy to hold and operate. The fingerprint sensor to has launched the successor very unique and also a brave The body has aluminum which people are accustomed of BlackBerry KEYone which move from the company frame and plastic back. The and have the notion that it is BlackBerry KEY2 LE which because the Keypad obviously rear side is sporting the dual will be either on rear side or

76 | DECEMBER 2018 MYMOBILE with an aperture of f/1.8, and the primary sensor of 12MP dual camera sensors with camera of the phone sports me too much. The rear while testing did not amused The camera of the phone Cameras and wide screen space. accustomed people with big because now the market has the drawbacks of the phone screen space might be one of picking BlackBerry then the are switching phones and and opening of apps. If you used for various shortcuts phones plus the keys can be identity of all the BlackBerry front no doubt is the unique Glass 3. The Keyboard on the protected by Corning Gorilla sunlight as well. The screen is the screen visible under brightness mode which makes is good thanks to the auto 3:2. The screen is visibility pixels with an aspect ratio of phone is of 1080x1620 The screen resolution of the is IPS LCD with 16M colors. keyboard. The display type touch 4 row BlackBerry because of the capacitive screen has been compromised no curvy screen edges. The of 4.5 inch with no notch very simple with a screen size The display of the phone is Display response as well. the keypad and it is quick in sensor in the Space bar of phone features the fingerprint BlackBerry KEY2 LE and the been removed in the new on front side has completely www.mymobileindia.com selfie camera is normal not quality of the images of the an aperture of f/2.0 and the selfie camera is of 8MP with not excite me that much. The as the rear camera and it did selfie camera it is not as good great but if we talk about the preserved and the quality is colors the images are well and effects to opt for. The well. There are various modes are well clear and detailed as as well and the night shots of having clear shots at night course gives you advantage the image. The flashlight of portrayed when you capture be incorporated and finally and every detail seems to the rear camera is accurate every situation. The focus of delivering great images at strong and has capability of camera of the phone is very f/2.6, and PDAF. The rear as well with an aperture of secondary sensor is of 12MP dual pixel PDAF whereas the please refer to My Guide) My to refer please (For detailed specifications, specifications, detailed (For OVERALL 78% OVERALL Performance Did NotImpress Cameras Typical BlackBerry Looks Doesn’t Fit Value ForMoney Goes aDay Battery Manageable Keypad PROS VERDICT

Camera CONS 07 /10 07 /10 08 08 /10 08 /10 07 08 /10 08 requirement to support such phone is of 4GB which is must times. The RAM size of the big games were played for long phone rarely heated up when handling big games. The no issue with the processor to screen space but there is that much satisfactory due experience might not be equilibrium state. The gaming to maintain the phone at games the processor seems it multi-tasking or playing processor works very fine; be at 1.8GHz Kryo 260. The other four cores are clocked at 2.2GHz Kryo 260 and where four cores are clocked core processor with eight cores Snapdragon 660SoC octa- LE is powered by Qualcomm The new BlackBerry KEY2 Platform its camera power. to attract users on the basis of KEY2 LE has to really struggle of the users but BlackBerry some extent gets the attention powerful cameras which to phones of similar range offers the selfie lovers about it. The that much capable of drooling battery tank. charger which quickly fills the also quick thanks to the quick The charging of the phone is day with a single full charge. easily lasted throughout the testing period the battery of quick drainage. While our the phone without worrying you to enjoy any activity on of the phone easily allows 3,500mAh. The battery power non-removable battery of The phone is packed with Battery at Rs 29,990. stands nowhere amongst them look at the competition it this new launch. When you who will be attracted towards reasonable amount of users it is very hard forit to get BlackBerry fans otherwise only be attractive to the true BlackBerry KEY2 LE will could be said that the new Overall, to conclude it Conclusion help of microSD. be further expanded with the phone is of 64GB and it can processor. The ROM size of the [email protected] n DECEMBER 2018 |

63 TriedTried && Tested Tested BURNTEST

ASUS ZENFONE LITE L1 Lighter on Pocket, Nice on Features

sus has recently will be reviewing ZenFone Lite light body composition of at the top side of the phone Tested been a game L1 and looking into all the the phone. The phone has and at the bottom of the A changer in basics of this phone and its compact body size and is lies micro USB port and two the field of capabilities. easy to hold and operate. speaker grilles. At the left side

& smartphone market since its As mentioned earlier about of the phone lies the SIM slot entry and now the company Design the looks the rear side of the capable of holding two SIM is aiming to get a good ZenFone Lite L1 has basic phone has plain basic look cards and microSD card. The hold by strengthening its looks not something glossy with just a rear sensor and a power button and the volume budget range section. The or very catchy. The company LED flash with no fingerprint rockers lies at the right side company has launched back has chosen plastic body for sensor. The front side of the of the phone. The missing of

Tried Tried to back to budget range the phone and the absence phone is sporting the 5.45 fingerprint sensor is mainly smartphones ZenFone Max of metal body has led to inch display and above the because of difference in price M1 and ZenFone Lite L1 display lies the selfie camera range between Lite L1 and which clearly suggest that the and front LED flash. A Max M1 where ZenFone Max budget range section is the 3.5mm headphone jack lies M1 sports a fingerprint sensor hot pot of competition. We and ZenFone Lite L1 lacks it.ZenFone Lite L1 allows to set face unlock feature to add to the advantage of the phone and the face unlock feature works decently but on many occasions it fumbles and takes time to detect the face.

76 | DECEMBER 2018 MYMOBILE play candy crush, subway surf experience is normal, you can Snapchat etc. The gaming like Facebook messenger, rigorous use by using apps heat signatures when put to The phone do acquires some phone to open the app for you. to be patience to allow the while multi-tasking you have take some seconds to load and normal size works fine but M1 offers 3GB. Apps with is 2GB whereas ZenFone Max RAM size of the phone which the phone is affected by the but the working efficiency of range. The processor is decent other recent phones of same processor which you find in is mostly not the updated clocked at 1.4Ghz which octa-core SoC with the cores Qualcomm Snapdragon 430 Max M1 are same which is Lite L1 and ZenFone Lite The processor of both ZenFone Platform glass. is guarded by 2.5D curved are decent as well. The screen in light. The viewing angles when you take the phone out allows you to watch it even the adaptive brightness mode that much light repulsive but and the screen might not be are good and punchy as well task on the screen. The colors experience of performing any enough to give you satisfactory screen available is sufficient aspect ratio of 18:9. The size of 720x1440 pixels and 16M colors with the resolution a HD display of 5.45 inch with The new ZenFone Lite L1 has Display www.mymobileindia.com Oreo as its operating system ZenFone Lite L1 has Android help of microSD card. The new further be expanded with the files. The internal storage can apps and to store selected enough to only install selected is of 16GB which is decent PUBG. The internal storage up when we tried playing additionally it heats the phone and game functioning and won’t get desirable graphics trend of PUBG you might easily but switching to latest please refer to My Guide) My to refer please (For detailed specifications, specifications, detailed (For OVERALL 76% OVERALL Performance Enough Cameras Neat andSimple Looks Can BeConsidered Value ForMoney On LesserSide Battery Good Processor PROS VERDICT

Body Plastic CONS 08 /10 08 /10 07 08 /10 08 /10 08 07 /10 07 price tag. and is doing justice with its and has an aperture of f/2.4. The selfie camera is of 5MP are not that much exceptional. at daylight but the night selfies are clear and crisp especially captured by ZenFone Lite L1 ZenFone Lite L1. The selfies which we have reviewed than M1 were comparatively better rear camera of ZenFone Max images. The shots captured by just below the line of average quality and could be termed The night shots degrade in effect and hard to focus. in then you will sport graining and detailed but if you zoom The daylight shots are clear of the images is maintained. are decent and the originality captured by the rear camera f/2.0, and PDAF. The shots M1 and has an aperture of identical to ZenFone Max rear camera sensor of 13MP ZenFone Lite L1 has single Cameras The battery power of ZenFone Battery and ZenUI on top. Redmi 5A. and can be compared with Rs 5,999 across channels The Lite L1 is available at enough at this price point. processor which is efficient will appreciate such as ingredients which majority The company has put in having basics of the day. is an entry level smartphone The Asus ZenFone Lite L1 Conclusion response time and accuracy. does not have a very quick as well which works fine but supports face unlock feature the device.The phone even some hours to fully charge phone is normal and it takes The charging speed of the make it last for rest of the day. in charger once again to music then you have to plug watching movie and listening some hours of playing games, the day but if you indulge in to last almost throughout used moderately was able in nature. The phone when the battery is non removable Lite L1 is of 3,000mAh and [email protected] n DECEMBER 2018 |

65 Tried & Tested BURNTEST

PIXEL3XL Flaunts Amazing Camera, Fluidic OS and Google’s Assurance

f you love the glamour, Google Pixel phones or even time of last year and those body. The rear side of the Tested power and performance you can put it like this that phones when we reviewed phone has very simplistic I of iPhone but you Google Pixel phones are true were truly fantastic and now look with a metal frame don’t want to have an competitor of iPhone and after a gap of one year Pixel is on top sporting single rear

& iOS functioning phone then in reasonably lesser price. again in discussion amongst camera sensor and a LED the best alternative phone Google launched Pixel 2 users because of the launch flash. Fingerprint sensor is at which you can opt for are and Pixel 2 XL around this of its latest model and the the rear side as well and it is successor of Pixel 2 which are one of the faster fingerprint Pixel 3 and Pixel 3 XL. So, I sensors which you will come will be highlighting what all across. Coming to the front

Tried Tried pros and cons the new Pixel 3 side of the phone you will XL has. notice an impressive display screen of 6.3 inch which is Design bigger than its predecessor Google has heated the which was 6 inches tall. smartphone market with At the top of display you its latest launch of Pixel 3 can sport a notch which XL and it is quite obvious encompasses the dual front because the Pixel phones selfie cameras. The top of in every arena fit the criteria the phone is completely blank which any smartphone lover whereas at the bottom lies the seeks. The new Pixel 3 XL just SIM tray which can just sport like Pixel 2 and Pixel 2 XL a single SIM and a Type-C is sporting a basic look with USB port. The company has no glossy dual tone rear side provided 3.5mm headphone just like the current trend of jack adapter to allow you to smartphones and sometimes use your wired headsets. At simplicity is the best beauty the right side lies the power which you can get. The phone button and the volume has basic looks with uni color rockers and to make power button distinct pixel has used neon color on it whereas

76 | DECEMBER 2018 MYMOBILE Snapdragon 845 SoC octa- is powerful Qualcomm Powering the Pixel 3 XL Platform water resistant. phone to some extent dust and has IP68 ratings making the the Pixel 3 XL and the phone Corning Gorilla Glass 3 for carries. Google has used the trademark which Pixel of the phone is not justifying sunlight. The brightness ability to make it visible under the maximum brightness level is on the phone reaches the adaptive brightness mode under sunlight and even when maximum to make it visible to increase the brightness to was noticed that you have while testing the display content. One striking feature enjoy according to your heart spacious screen to let you display size of the phone offers in an upgraded model. The which you would like to see version of its predecessor impressive and is upgraded pixels. The screen is truly resolution is of 1440x2960 the Pixel 2 XL and the screen of 18:5:9 which is more than The phone has screen ratio touchscreen with 16M colors. inches P-OLED capacitive The new Pixel 3 XL has 6.3 Display remains plain. the left side www.mymobileindia.com The gaming experience is very be it playing games of big size. heats up during any process the screen. The device hardly it gives soft and smooth feel of display to carry out any task as even when you touch the as you like and it can be felt of the phone, it runs as smooth is no doubt in the functioning 1.6GHz Kryo 385 Silver. There other four cores are clocked at at 2.5GHz Kryo 385 Gold and where four cores are clocked with eight cores processor core please refer to My Guide) My to refer please (For detailed specifications, specifications, detailed (For OVERALL 92% OVERALL Performance Amazingly Brilliant Cameras Huge andPremium Looks Afford Worth, IfYou Can Value ForMoney Lasts aDay Battery Fluidic Camera, OS PROS VERDICT

Expandable Not CONS 09 /10 09 /10 08 10 /10 10 /10 10 09 /10 09 make a long slide to summit reduced to 2 and you have to system which now has been upgrade of 3 button navigation has some new features like the Android 9.0 (Pie). The new OS the latest Android OS which is the first smartphones to have easy. Google Pixel 3 is one of heavy work seems so light and immense power to make any processor segments holds 3 XL. Overall the pixel in its storage as compared to Pixel offering much more internal of similar price range are the other hand smartphones any files with ease but on which I feel is enough to keep can’t be expanded further the phone is of 64GB which lag. The internal storage of function smoothly without any XL assisted the processor to The 4GB RAM of the Pixel 3 exit the Playground mode. its normal state when you is shortly being returned to heating to take notice of and is not that much of extensive heating of the device but it of the camera leads to the that using Playground mode heating of the device we found PUBG etc. While testing for games like NFS, Asphalt, graphics level while playing degradation in the not see much as we did good good BURN the quality too much as there images also does not affects by DSLR. The zooming in of no less than that of captured clearance and the images are get in terms of quality and XL are the best which you can by the rear camera of Pixel 3 captured. The images taken capturing of the subject being details and accurate color perfect pictures with great assist the camera to deliver spectral sensor in between to camera and LED flash has and an aperture of f/1.8. The Pixel 2 XL which is of 12.2MP camera which was there in Pixel 3 XL has the same rear the expectations. The new and Pixel 3 stood up to all such powerful camera or not 3 and its XL model will sport were very high whether Pixel automatically the expectations of truly brilliant quality. So, capturing quality and images cameras with their stunning XL set a benchmark for the Google Pixel 2 and Pixel 2 Cameras Pixel3 and Android 9.0 Pie. come with the package of various new features which Similarly you can discover browser on your computer. messages directly within the you can receive incoming the ‘Message for web’ feature; the messages app and with introduction of Dark mode for feature of new OS is the bar. Other exciting the multi task TEST DECEMBER 2018 |

67 TriedTried && Tested Tested BURNTEST

were minimum graining effect and noise cancellation is on top as well. Google has played the trick and surprised everyone by introducing dual

Tested selfie camera sensor which is a kind of highlighting the upgrade and difference between Pixel 2 and Pixel & 3. The selfie camera has dual 8MP sensor with an aperture of f/1.8 and f/2.2 respectively. Pixel 3 XL offers best selfies which you can get and if you had loved Pixel 2 Tried Tried then Pixel 3 is one step ahead in surprising you. The selfies captured at both night and day are of magnificent quality and I personally feel it’s the best selfie camera and has phone comes with wireless ability to stand in comparison charging facility as well. with iPhone Xs. Overall the cameras are the main Conclusion attractant of Pixel 3 and if you Google Pixel 3 XL is the loved Pixel 2 then Pixel 3 will king of Android smartphones. surely amaze you. The best camera smartphone you will ever find and at Battery Rs 83,000 anyone would Pixel 3 XL in terms of expect it to be the best. It battery power lacks behind has all the charm of top level its predecessor Pixel 2 XL performer with latest OS where Pixel 2 XL possessed and a simple user interface 3,520mAh battery power and as well. The images produced the new Pixel 3 XL possess are too real in its essence as 3,430mAh battery power. if we are seeing it with naked While testing the battery eyes. The battery power has longevity, I observed that been reduced in Pixel 3 XL the battery drains out within as compared to Pixel 2 XL some hours of continuous which was a surprise for usage and it last throughout me. Google could have the day only when you use retained it as the size of it moderately for restricted Pixel 3 XL is huge. It offers hours of playing games or unlimited storage and regular indulging in any activity. updates from Google. If you The phone has fast charger can afford but doesn’t want to boost the charging speed an iPhone than Google Pixel 3 and charging speed is only XL is a priced possession for possible when you plug in the you. n phone’s original charger. The [email protected]

68 | DECEMBER 2018 MYMOBILE BURNTEST INTEX PULSE

BS10 Tested SPEAKER Decent for the Price &

e have seen quite a range of affordable W Tried smartphones is pretty lightweight in nature backed by a 400mAh battery genres such as EDM, by the indigenous company and comes with a plastic base and weighs 101.8 grams. Bollywood, Slow songs and Intex and recently its radar for a better grip. Additionally, the Intex Pulse the audio quality was above reached the audio accessories Furthermore, there lies LED BS10 Speaker comes with average. The bass and as well. Among some new in three colours (Blue, Green Bluetooth support (version treble seemed balanced too. audio pieces, it also launched and Orange) to know about the 4.2), TF card support and Everything seemed just fine till the new Pulse BS10 Bluetooth charging status. supports FM radio. In addition the time I held it in my hand; Speaker in the country. I got to In totality, the Pulse BS10 to this, there is also wireless as soon as I put it somewhere use the device for a while and speaker is compact and is a calling allowing for a hands- the audio output went from find out whether or not it’s a perfect example of portable. free calling experience. above average to just average. worthy companion: The speaker appeared to Design Tech Specs and Performance be more of a romantic song The Intex Pulse BS10 person than EDM or Bollywood The device seems like a Features It comes with a power output Bluetooth speaker acts as person as the audio quality miniature version of a UFO, of 5W X 1 and impedance a pretty good option in the differed way too much; the landed specially for the music rated at 4Ohms. It has a portable speaker range. The former sounded much better. enthusiasts. The portable and Bluetooth range of 7 to 10 speaker, with ease connects Additionally, the wireless small speaker is extremely meters and FM range of to the desired device via calling and FM radio worked easy to carry and can fit in just 87.5MHz - 108MHz. It is Bluetooth and upon turning fine, and the speaker worked anywhere. The round-shaped on lets you know when a guy a couple of days on a single speaker has the speaker grilles speaks up. charge. situated on its top portion. I used the speaker Following this, there is a to listen a couple of grey rim surrounding the Conclusion The Intex Pulse BS10 speaker, speaker, comprising for Rs 1,499 is decent enough the on/off button, option for its portable design the FM button, the and various connectivity Forward button, the options. However, the Back button, the audio quality isn’t TF port, the AUX amazingly impressive. port, the charging Nonetheless, the port, and a small speaker is quite handle in the middle affordable to be for ease of carrying. considered an option. Additionally, the speaker n [email protected]

www.mymobileindia.com DECEMBER 2018 | 69 CONSUMER INSIGHT The Perils of Pirated Software!

Caution more than 80% of pirated software-loaded New pCs in asia are infected with Malware, finds out a recent Microsoft study!

Microsoft sweep of PC test risks that they can pose to individuals and purchasing revealed that more businesses. Athan four in five (83%) brand “Cybercriminals are constantly new PCs in targeted countries evolving their techniques to evade security in Asia are loaded with pirated software. measures, and embedding their malware The PC samples selected were purchased into pirated software is one of their tactics from retailers that offered PCs at much as it allows them to compromise large lower cost and free software bundles to lure numbers of PCs and access vast amount customers. In many cases, these retailers of stolen credentials with ease,” said Mary also sold pirated software at their store. Jo Schrade, Assistant General Counsel Aimed to educate consumers and & Regional Director, Digital Crimes Unit, owners of small and Microsoft Asia. medium enterprises “When vendors “When vendors sell (SMEs) in the sell pirated software pirated software region, Microsoft’s containing malware containing malware Asia PC Test Purchase Sweep provides in their PCs, they are not only fueling the insights on the extensive prevalence of new spread of malware in the region but are in their PCs, they are PCs loaded with pirated software and the also putting their customers’ personal not only fueling the spread of malware in the region but are also putting their customers’ personal information and digital identity at the mercy of cyber-criminals” – Mary Jo Schrade, Assistant General Counsel & Regional “Pirated software will likely cost users more than Director, Digital they bargain for, while offering a fertile ground for Crimes Unit, Microsoft cybercriminals to exploit compromised devices!” Asia

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information and digital identity at the mercy of cyber-criminals,” added Mary Jo.

The Risks of Using Pirated Software The sweep found that one of the most common practices for vendors installing pirated software

on new PCs is to turn off the Caution security features, such as anti-virus software and Windows Defender as doing thisallows them to run the hack-tools needed to activate the pirated software. However, this leaves PCs vulnerable to malware and other cyberthreats, and the buyers of these PCs may not even realize that their PC is not being protected.

n 84% of the new PCs loaded with pirated software were infected with some type of malware, with the most common malware being Trojans and viruses.

n These findings are particularly concerning as customers buy PCs that offer special deals which are cheap and come with free software, not realizing the risks they may be exposing themselves to.

84% of the new PCs loaded with pirated software were infected with some type of malware, with the most common malware being Trojans and viruses. These findings are particularly concerning as customers buy PCs that offer special deals which are cheap and come with free software, not realizing the risks they may be exposing themselves to, the report warns! n [email protected]

www.mymobileindia.com DECEMBER 2018 | 71 FACE TO FACE “We are receiving 80 percent users from Tier 2 and Tier 3 cities”

gone were the days of text messages when we all relied upon to convey. Now, it’s the turn of a new age technology called live streaming where users can

In Conversation In share real time messages in video format. with growing internet penetration it has the potential to be a game changer. liveme, a live broadcasting app and streaming platform by Cheetah mobile, is trying its fate with the same in india. Johnny Wu, Regional Director for the Indian and European market at LiveMe interacted with My Mobile on this venture.

The real-time content sharing can also be What are the precautionary measures LiveMe sensitive Indian keywords in both English done over Facebook and Twitter which have incorporate to stop nudity, fake content and and Hindi that would block and report much larger base. What makes people be pornography? For apps like LiveMe that users posting unsavory content. We keep active on LiveMe? How is it different from the is open for user based content, has a on doing campaigns on our social media, major live streaming players? LiveMe is a huge responsibility regarding the kind of where our registered hosts block the users live entertainment platform. What makes content on the app. We are focusing on using app for incorrect trading by creating us different from other major players in the sensitive issue of cyber-security and their video. live streaming is our approach towards to ensure the safety we use algorithms providing platform to talented artists to to screen profile names and photos and Has India emerged as the potential market perform. Our top most rated artist also manual screening of content posted to for LiveMe and what are the reasons for it? gets opportunity to host our live shows the app. With a help of a big team based India is the second biggest market for and earn a good amount. We encourage out of Delhi, that is dedicated to monitor LiveMe after the US. We are quite popular our artists to set up their career with us or the content uploaded and control quality among millennials from metros and non- in their field. of content on the app. We identify the metros receiving 80% of users from tier 2

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and tier 3 cities. The increased per capita promising supply spending on digital entertainment in the side ecosystem is Indian market signifies enormous potential evolving for streaming for the development of the live-streaming with multiple players industry. The top most cities from where we launching their receive traction are Delhi, Mumbai, Pune, digital streaming Hyderabad, Surat, Lucknow and Jaipur. platforms. Therefore, We are excited about the possibilities that with the faster the Indian market holds. Primarily we are growing internet targeting the demography of active online penetration and users between 16-34 years. access to multimedia devices, more and The network bandwidth could be a problem for LiveMe in India. How will you address “We identify it? The average internet speed in India is much lower than that in most developed the sensitive Indian countries but, in recent past with easy keywords in both availability of smart phones, Wi-Fiand English and Hindi that Conversation In technology this is expected to improve. A would block and report linear relationship between the internet second option, men are mostly inclined speeds and video consumption is observed users posting unsavory towards sports and games. across the countries. In India, an increase content” in the internet speed is bound to increase Some of the niche video content the video traffic in India. We are also categories within infotainment were focusing on building our technology team more time is being spent on consuming found to be preferred across age, to improve the quality of videos. digital videos. gender, and regions in India. Being a large and diversified country in terms of Why people are shifting from text messaging What are the reasons which attract millennial demographics and languages, India has to gif and now live streaming? With growing to live streaming platforms? In line with specific regional demand for localized digital age and easy availability of smart global trends, the Indian consumer is content. A few content categories like phones people have shifted from text increasingly consuming the content on Hindi TV programs, Reality TV, Travel, messages to gif and now live streaming. live streaming platforms. This trend is Fashion, and Cookery are preferred more Text messages on provides information observed for all type of content including by women as compared to men. but the expression or content is lost. Live news (text), music (audio), or video. streaming allows one to watch the news, Increasing internet penetration and mobile Cash is also an attractant in case of LiveMe shows or talk to a person ‘live’. One can device proliferation and convenience of and few more platforms like this. Is it a comment or response ‘live’ and thus there consuming the content anytime, anywhere viable option to go for the long run or its just is less chances of the message and content are the key drivers for this trend. promotional and for the time being? Users being distorted. The internet has also been have shown willingness to pay for premium made available at a reasonable cost thus What type of content do Indian masses prefer services / content and convenience to use making live streaming a better option of and how is it different from other countries? that make better value proposition for communication. Indian consumer prefers both long form them. Players are coming up with hybrid as well as short form videos online. Within models that provide access to large content How do you see the growth and popularity of content categories movie is the most catalogue for free and some of the premium Live streaming apps in India? On-demand preferred, irrespective of age, gender, and content and services are provided only to entertainment services led by audio and region and enjoys a high willingness to pay subscription users. The traction generated video content are at the cusp of inflection even subscription fees. Moreover, fresh by free content is monetized through ad point in India. Though the traction towards video content especially, recent movies supported models while subscription fees both on-demand download and streaming enjoy a premium over other content. While are levied for premium services. n of the content has just started, a very Indian women prefer music videos as their [email protected]

www.mymobileindia.com DECEMBER 2018 | 73 FACE TO FACE “Skullcandy has positioned itself to adapt quickly to industry trends”

listening to music through headphones has its own charm. it not only personalizes your music experience but also allows you to pick a call while on the move, which in fact is a boon for today’s lifestyle driven by mobile phones. so, better the headphone better is the sound quality! the trend is catching up in such a way that with the growth of mobile phone market, the market for headphones too is growing like never before. skullcandy, a us-based lifestyle audio brand, is among the top names audiophiles go for in india. the audio maker is vying for larger space in india and recently introduced noise canceling In Conversation In technology as part of premium headphone line with venue at an event in New delhi. Ramesh Kumar Raja caught up with Brian Walsh, Director International Sales, Skullcandy, to discuss more about the brand, trend, technology and marketing strategy. excerpts:

In a hyper-competitive market like India which is already dominated by Chinese, Korean and Taiwanese products apart from the domestic ones, how’s the brand Skullcandy positioned itself? Skullcandy has a proven history of being the original lifestyle audio company. We continue to leverage our brand heritage and authenticity in the face of increasing competition and it is what sets us apart from other brands in the eyes of the consumer. Our products are designed, engineered and tested at our headquarters in Park City, Utah and it is because of this process that we are able to build amazing products with the consumer in mind.

How good is the market for headphones and other audio products being offered by you in India? India is one of our largest markets internationally and we see a lot of opportunity for growth in the future. Our range of products that we offer cater to consumers at all price-

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points from entry level wired earbuds all experience. We couldn’t be happier the way up to premium noise-cancelling “Our local team with their dedication to serving the local wireless headphones. consumers in India. The research and development is an ongoing in India, Brand Eyes, has process in the electronics sector. How leveraged their expertise The Government of India is encouraging headphone industry is forced to adapt to the from the past 9 years of foreign companies to do manufacturing changing forces? And how is the Skullcandy working with Skullcandy in India and it’s yielding good results. Is leveraging this trend? The headphone Skullcandy taking advantage of Make in industry is changing constantly and in order to provide a best- India program? At this time Skullcandy Skullcandy has positioned itself to adapt in-class customer service is not working with any manufacturers quickly to industry trends by developing experience” in India, but we are always exploring all of our products in-house. We own opportunities. every step of the process from concept to industrial design, engineering, prototyping the Skullcandy’s approach to it? Our local What are your outreach and investment plans and testing. team in India, Brand Eyes, has leveraged for India? We are going to continue to invest their expertise from the past 9 years in the market in India, working closely with After sales service remains an issue for of working with Skullcandy in order to the Brand Eyes team. n majority of electronics companies. What is provide a best-in-class customer service [email protected] In Conversation In

www.mymobileindia.com DECEMBER 2018 | 75 FACE TO FACE

“Localization is the key to cracking any market for VAS players” In Conversation In

with mobile phones becoming an integral part of our lives and data showing us the way to move ahead, it is the value-added services (vas) that keep us engaged wherever we go irrespective of the telecom network one enjoys. blackNgreen is one of the leading innovators and providers of vas products and solutions to the top telecom operators across the world. Having headquarters in Dubai and regional offices in India, Bangladesh, Indonesia, Nigeria, Kenya, Brazil, etc., BlackNGreen spans across over 90 countries. the company’s recent offering, magic Call, which enables users to change their voice during calls with a tinge of fun and drama, has gone viral with over 3 million downloads and 4-star rating on google play store. Rahul Gupta, Co-Founder and CEO of BlackNGreen, shares with Ramesh Kumar Raja about how vas market has evolved over the years in India and how telecom companies are driving this trend. Excerpts:

How do you look at the VAS market in India as 10-15 years back erred and faced many created by the changing mobile landscape well as the world? What are the differences challenges at the hands of stringent and regulations both in India and abroad. you feel between both the markets? India is regulatory guidelines and failed to retain Clearly, the move towards /4G, location a big market with a humongous telecom loyalty from evolved customers on their old based services, m-commerce, growth of subscriber base and has registered fashioned services. In the current scenario, mobile data and application marketplaces consistent growth in the past couple of although the opportunities for innovative are offering great scopes for innovation years. Ever rising mobile phone penetration players are abundant, the internet speed and success. and decline in data costs have further still continues to limit the growth of value We, at BlackNGreen, have always fuelled the internet penetration leading to added services in India. And it’s the same worked on products that have a global unprecedented growth in the country that story in markets worldwide. appeal. So, we have not faced any has brought about significant changes in Having said that, there is no denying unexpected challenge in catering to lives of people across all sections of the the fact that the mobile environment any market. But yes, there are different society, creating more and more business is changing rapidly, not just in India people from diverse cultures who are very opportunities for MVAS players. However, but globally, and the successful MVAS particular in their interest and prefer the MVAS players quite at their peak some companies are leveraging the opportunity services in their first language. Therefore,

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companies must customize products to and Myanmar (15.56 Mbps) stand better Do you think the upcoming 5G is going to suit each local market and we’ve done on this metric. be a game changer for VAS services and that. One possible reason I see behind consumers alike? India’s slower mobile internet speed is the Yes, it can be a game changer, but not India happens to be a multi-lingual market. challenge of serving an extremely dense very soon. The 5G penetration would take Does it cause any problem to the VAS population and the continuous price wars a lot of time in terms of implementation players? As I said, ‘localization’ is the among the telcos. The current pricing and and capable handsets to reach a mass key to cracking any market. Taking care generous amount of data on packs offered segment. It would take at least 5-8 years of the linguistic aspect is imperative, before 5G starts reaching masses to make if you want to reach the masses, and it any significant impact on the market. And, does pose some level of challenge while “One possible once it does, it would open up a whole new customizing your product to suit the reason I see behind India’s world for MVAS players and industries, market - executing deployment, like smart cities, healthcare, regular testing, strategizing slower mobile internet speed is the entertainment, and virtual reality marketing and communication challenge of serving an extremely to offer innovative products and plans - but all those have been dense population and the continuous services.

made relatively seamless Conversation In with years of experience of price wars among the telcos. The current There are lots of talks about working closely with global pricing and generous amount of data on Magic Call app. What makes it partners and their smooth packs offered by telcos are probably a lot unique? Magic Call is unique in and agile support throughout its concept, quality and overall the journey. more than what present networks delivery that transformed the are designed to handle, which entire entertainment segment. Regulators have reined in telcos spoils a customer’s It enables users to change their especially after a rise in complaints voice during calls with a tinge of fun against VAS players. Where do you see 4G experience” and drama. Built with voice morphing this market went wrong in India? The MVAS technology, Magic Call allows both the players went wrong in responding to the prepaid and postpaid users to modify their market dynamics. Over a period of time, voice – speak like a kid or woman or an the interest of the customers and the way old age person with an interactive range of they consume services change. In order background effects. The concept attracted to keep up with the changing market many telecom operators to partner with us, landscape, the MVAS has to evolve in order to retain their customers and give accordingly. We have to constantly assess them a fun experience. our user evolution and consumption behavior and accordingly deliver them a What are the other services being offered by valuable experience. you and what are your future plans? Our focus is to expand our gaming portfolio rapidly in The data network is still not up to the mark by telcos are probably a lot more than what coming months, with interesting games on even after the mass adoption of 3G and 4G present networks are designed to handle, all three platforms (IVR, WAP, and APP). services in India. What’s your view? It’s true which spoils a customer’s 4G experience. We recently launched the app version that the average 4G LTE data speed in Having said that, the costs of accessing of Magic Voice called Magic Call. It has India has remained static for more than a the internet is amongst the lowest in the already gone viral in India with 3 million year at around 6.1 Mbps, which is much world, which brings in much more digital downloads. We are going to launch it in lower than developed markets such as inclusion to the lowest rungs of society. other 50 countries in next three months. the US (16.31 Mbps), UK (23.11 Mbps) For India to progress rapidly, bridging this We’re also looking forward to expanding and Japan (25.39 Mbps). In fact, our digital divide is most important as this our presence in at least 20 more countries own neighboring countries like Sri Lanka will narrow the knowledge divide and help in 2019. n (13.95 Mbps), Pakistan (13.56 Mbps) reduce the economic divide. [email protected]

www.mymobileindia.com DECEMBER 2018 | 77 FACE TO FACE In Conversation In “We want to provide small finance for India”

true balance, a mobile application launched in september 2014 by Charlie lee, covers bill management and payment of prepaid (10 networks across 22 circles) and postpaid (idea, airtel and vodafone) services in india. adding to these services, true balance has also launched its mobile wallet and looks to foray into overall utility payments.

You have worked in various segments such It is then that I decided to start my own employees and now we have a team of as DAAS, smartphone apps. What are the venture which is Access Mobile in 2006 140 employees, both in Korea & India. various things you have learned over these which provided value added services to True Balance has successfully years? How has been your journey as an various Telcos. completed Series A and Series B funding entrepreneur so far? I have been working for With the change in the market and rounds from Softbank ventures Korea Asian businesses for over 20 years, where the rise of the application business, I ($17 million in series B), Naver Corp and I was the head of the Asian business in decided to start a new journey which is Line Corp, which showcases its growth the Widerthan, which offers Hello Tunes. Balance Hero, the company which owns potential. True Balance has raised USD I came to India in 2003 when I was invited True Balance. The Indian market was our 50 million in funding so far, including the by the Airtel for the Hello Tunes project. first choice to set up our business because latest tranche. We finally got the project and then we set there is no doubt that India is one of the up the branch and offices and provided growing markets with a lot of potential. How do you find the fintech industry being various products to various telcos in India. We started the True balance in 2014; shifting in India? What are the challenges While working at Wider than, I realized that where I set up the company and went on of this concerned sector in India? There is there is a lot of scope in the VAS market. to build my own team. We started with 5 a definite potential of the fintech domain

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in India. There are a lot of global players to provide such alternate scoring to the loan business for our users. coming into the industry in various financial sector. I strongly believe that data What will be your road map in the coming components including Paytm. But there for such smartphone application business years? Last year, we were focused on the are two big challenges from my point is the key to resolve one of the most user base and then usability. Then, we of view. The first one is the government important issues of Indian market which were able to get an impressive 60 million regulations. Everybody knows that mobile is data based. Data is very critical, and we downloads. We have a good user base; fintech is a new domain; many things are are proud that we have been focused on few million active users and our users also happening over online mobile, KYC and data collection from day one. love the app features. Our company got the prevalent policies. So, still many things the license last year and then we launched are not clear and needs to be regularized. our wallet last year in December 2017. Even we applied for KYC but did not get “Everybody knows And this year we are now in the transition it, so that’s the one issue, but I believe that mobile fintech is a new period from being a utility provider that will be sorted soon because the to the financial provider. So, for government is working on it. domain; many things are next 2-3 years we want to be The second challenge is that happening over online mobile, KYC the financial platform in India. India has a huge population and the prevalent policies. So, still many Payment, transfer and loan are who are using fintech service, the three major areas we are but realistically, I feel the things are not clear and needs to be focused on. We want to provide major population out there regularized. Even we applied for KYC small finance for India, which Conversation In cannot enjoy this mobile but did not get it, so that’s the one will be our core focus area for fintech because they don’t have the coming 2-3 years. n smartphones for online payment, issue, but I believe that will be [email protected] recharges etc. There is a billion sorted soon because the population who cannot get the benefit government is working of the easeof the mobile fintech service. So, the real challenge is that how can you on it” cover the major population of India. It is important to have a proper agenda to reach What are your various expansion plans for out to this part of the population and we True Balance? We are expanding over to the are focused on them right now. fintech space which includes pay, transfer and loan. Our focus before was only on How data analytics is related to fintech mobile recharges especially prepaid. industry and what are its benefits and why is This year, we introduced electricity & gas it playing a crucial role for this industry? The payments, gift cards, DTH and also, we most important thing is that the Indian are in the process of adding more payment market lacks data especially creative services like IRCTC as well. related data out of these one billion major people. CIBIL barely covers around So, you are also trying to expand hundred million people. Most of Indian it to IRCTC portal? Yes, because people don’t have any CIBIL data and then, IRCTC is one of the major it’s very hard to score them. What can be spending areas of the done through mobile business is that we users. Along with that we can get valuable data that can be stored. are gradually expanding Especially for a firm like ours, even though our merchant partners our users don’t use banks actively or they to meet our users need. don’t have any CIBIL, but from the mobile Also, we are introducing balance usagewe can collect data on their the transfer feature, so data consumption, the kind of apps they our users can transfer are using, calling and SMS pattern etc. the money and we are There are various such examples globally going to soon have the

www.mymobileindia.com 80 | DECEMBER 2018 Trendz MARKET F shareinthis category. For 2018, Apple overwhelminglydominatesrevenuethe expertsthatrevenue fromApple Watch is well estimated by market watchers and within the ‘other products’ category but it disclose revenue from individual products doesn’t Apple company. 300 Fortune enough to give a run for amongstmoney other, to totaled America’s USD 17.4 billion, Watch, Apple TV, Air Pods and accessories Apple include which products’ ‘other company. In dollar terms, the sales from 400 Fortune a overtake to enough big than 8% of its total revenue, but it is still super growthstoriesarerollingouttoo! value worldwidebutother entire smartwatch envious asitaccountsfornearly50percentof apple’s hasbeen revenuefromsmartwatch By Shelley Vishwajeet Out For! Out Smartwatches to Watch may not count for much, less products other and Watch in theworld,revenuefrom or the most valuable company

INSIGHT Research Director, Jeff Fieldhack, Fieldhack, noted, “Apple Jeff continues to dominate Director, the Research the smartwatch category! in revenue terms – as it has been doing volumein terms but has a in much share 30% with market higher smartwatch share whileApplecontinued dominateto the YoY 53% grew shipment smartwatch global report, Counterpoint recent a per As iPads. of sales in trend declining asthis would offset the static and even productsisgood news forthe company valuation of one trillion dollar! second company in history to have crossed USD229 billion and had become only the had clocked overall revenue in excess of Discussing Apple’s performance, performance, Apple’s Discussing other from share growing Apple’s Global smartwatch shipments market share Source : : Source Q3 2017 vs. 2017 Q3 2018 Q3 Counterpoint Research Q3 2018 Global Smartwatch Tracker Smartwatch Global 2018 Q3 Research Counterpoint Series 4.” checksshowed pent-up demand for the channel our as quarter season holiday Watchshipments. This could change in SKU contributing to almost halfcontinued toof be theall single Applebiggest selling discounted pricing, while Apple’s Seriesquarterwiththe inlateruptick an saw 1 Apple’sApple’sbase. user loyal 3 Series standpoint, and has quickly resonatedbiggest update from a design and features with introduction of the Series 4 30%of the thissmartwatches shipped. fallThe was the smartwatch market with a lion’s share of MY MOBILE However, in terms of pure growth, another American smartwatch maker – Fitbit - has stolen a march with record 348% YoY growth in Q3 2018, which has come in for praise from market watchers. Counterpoint Research analyst, Satyajit Sinha, noted, “Fitbit continues to shift its focus from predominantly SmartBand/ trackers to smartwatches and has now Snapshot evolved as the next best player to Apple in n The Smartwatch market is terms of experience and scale. The launch dominated by the top five brands, of the Versa smartwatch was the turning which account for 69% of the point for Fitbit’s smartwatch segment shipments by volume: growth. The health/fitness factor is playing • Apple’s quarterly shipments grew a key role in driving consumer decision by 24% sequentially and 31% YoY making for the adoption of smartwatches in Q3 2018 due to the enthusiastic response to the launch of its Watch and Fitbit has entirely focused on this core Series 4. use case.” • Fitbit’s share in smartwatch So what makes Apple the favorite hands shipments grew sharply to 16%, gear? Counterpoint study finds that among primarily due to the continued US consumers, the LTE communications success of its Versa, which was capability in the Apple Watch is its most released in April 2018. desirable feature. Cellular connectivity “Fitbit continues to • Imoo, a sub-brand of a Chinese enables watches to work independently of OEM BBK Group (which owns OPPO, Vivo and OnePlus), held a smartphones – a capability that it believes shift its focus from healthy 10% global market share in will drive the market. predominantly Q3 2018. The study also notes that by end of this SmartBand/trackers to • Samsung smartwatch shipments year, cellular-capable watches will likely grew 7% QoQ and 22% YoY due contribute to 20% of global smartwatch smartwatches and has to a better performance of both its shipments. This will be a challenge for Gear S3 and the new Galaxy Watch now evolved as the next launched in August 2018. Fitbit to solve and range LTE SKUs in their portfolio. best player to Apple • Amazfit, a sub-brand of a Chinese OEM Huami, which is also a Counterpoint’s Senior Analyst, Hanish in terms of experience manufacturer of wearable products Bhatia, added, “The children’s or kids’ for Xiaomi, currently holds 3% smartwatch segment is growing rapidly, and scale. The launch of market share and grew 41% QoQ especially in Asia. The market is being the Versa smartwatch in Q3 2018. driven by Chinese brands such as Imoo, Kido, Kurio, TCL and Vtechin US. The was the turning point continues to accelerate innovation in the segment is attractive for operators as well; for Fitbit’s smartwatch smartwatch market with its recent launch there are significant net adds to be gained of the Snapdragon Wear 3100 building by Chinese operators and bigger operators segment growth” on healthy adoption of Snapdragon Wear such as Vodafone with their V IoT portfolio, – Satyajit Sinha, 2100/2500 platforms in LTE capable kids AIS Thailand and Maxis in Malaysia, all of Analyst, Counterpoint watches. Qualcomm’s latest Snapdragon which have added kids’ smartwatches to wear platform is not only enabling LTE their portfolios to boost new connections Research connectivity but also bringing a much- and additional revenue streams. needed ultra-low power architecture to However, a few countries in Europe and user experience will be key to success the smartwatches. It remains to be seen if have been scrutinizing kids’ smartwatches for this segment.” the new platform can boost Android-wear with tracking features (GPS) over security Commenting on the market development smartwatch sales and market share, which concerns. This is especially the case in the from a components perspective, Research have been stagnant at 17%.” n new GDPR environment. So, robust security Director, Neil Shah, noted, “Qualcomm [email protected]

www.mymobileindia.com DECEMBER 2018 | 81 BY INVITATION Home Broadband and Its Relevance to Digital India By Abhinandan Sharma

igital India campaign was on the upswing, the main enabler is a reliable there’s major ground to be covered. India launched by our Prime Internet connection or broadband. Internet still ranks 107 in e-governance index, Fixed Minister on 1st July 2015 speed decides how fast we can access broadband still counts for paltry 4-5% of total Guest Column Guest D with the aim of connecting online data, transfer files, stream videos, broadband subscribers, still more than 60% India (especially rural) through high-speed get connected. As per TRAI broadband is a of Indian public are still un-connected. Internet networks. This initiative ensures that data connection that can support interactive the Government services are made available services including internet access and has the Broadband Technologies to citizens electronically by improved online capability of the minimum download speed Broadband technologies can be segregated infrastructure and by increasing Internet of 512Kbps to an individual subscriber from into wired and wireless. While the wired connectivity or by making the country digitally the Point of Presence (POP) of the service technologies involve Copper wires, Co-axial empowered in the field of technology. provider intending to provide the Broadband Cables, Broadband over power line, Optical service. Below 512Kbps it’s considered fibers, Wired broadband generally takes one The Digital India’s vision narrowband. of the following technologies: Antenna sites a) Digital Infrastructure as a core utility to The total number of Internet subscribers for wireless connections (WiMAX, Wi-Fi, LTE every citizen as per TRAI was approx. 460million as etc.), Satellite broadband, Internet Baloons, b) Governance and services on demand of July2018. Out of this roughly 80% are Light Fidelity(Lifi). If we take a pie for and broadband users, including both wired as broadband penetration, around 5% is wired c) Digital empowerment of citizens well as wireless. The number of broadband while 95% is wireless which mainly involves subscribers is approx. 35%. So, there is still LTE, Wi-Fi etc. Steps Undertaken by the 65% of Indian population left untapped and Government to drive Digital untouched. The same is denoted by below Right now, LTE in Wireless and copper Connectivity in India figure. It also shows the potential of Indian in wired are the major drivers in broadband The government has taken lots of steps market once major portion of the Indian technologies. Although copper takes major to improve digital connectivity. BharatNet population is digitally connected. share in wired connectivity right now, fiberhas project is the most important of those. It Although lots of work is being done, still gained a lot of prominence over the past 4-5 involves fiber connectivity to 2,50,000 gram years. Panchayats. Additionally, target of connecting the remaining 42,300 villages by FY18 by How Fiber Deployment is mobile telephony. Apart from this there has being considered game been an imperative for the government to changer for Digital India move all public process online, including The importance of Fiber lies in the advantages e-tenders, e-procurement, BHIM app-based it offers as compared to traditional copper payments, e-governance, etc. Projects have cabling been launched under the Digital Campus 1) Fiber optic transmission is faster scheme for providing free WIFI to more than 2) Fiber optic transmission results in less 50000 campuses across India. attenuation While the drive and need for Digital India is 3) Distance covered with fiber is far greater

82 | DECEMBER 2018 MYMOBILE BY INVITATION

than copper public, fibermust play a major part. That’s financial tools, economy and ways to 4) Fiber optic cables are impervious to the reason that now all telecom players as improve lives. electromagnetic interference well as government are working together A Global Village: Now we can truly 5) Fiber optic diameter is far less as to connect every village and every home imbibe in “VasudevKutumbakam” or that compared to the copper cable. Roughly through fiber. the world is a family. No distance is long as 6-24nos of fiber can be put in diameter we can communicate with anybody across of a single CAT6 cable Changing Indian broadband the globe. 6) Fiber optic cables do not break as landscape Online Shopping: Online connectivity easily If we see how Indian connectivity changed has opened doors for e-commerce. Now Since data hunger is increasing on over years, present can be termed as the we can order a Pashmina shawl made in an exponential basis, attenuation and golden era of communication. Until 2008 Jammu, through a distributor in new Delhi distance carrying capacity take priority we had 2G for wireless while mainly copper sitting in our homes in Mumbai. in the selection criteria of transmission connectivity was option for broadband Online Banking: No worries if a person media. Hence fiber is being considered connectivity. We were lagging far behind as doesn’t have a bank branch in his village. the base of home broadband. compared to all major developing nations All banking transactions can be performed

The visible part of fiber deployment is in terms of connectivity and inclusion. online with minimal contact requirement Column Guest FTTx. FTTx denotes the location till which The last decade has brought about major from a physical banking outlet fiber is extended. So even if we might get transformation in terms of data-speeds. Work from Home: The internet has copper cable in our homes, the backbone While we were satisfied with 256Kbps made it possible for millions of people to is mainly fiber. ISP’s were the ones who data-speeds earlier, now 20Mbps and work from home. This has brought a new were carrying the baton of FTTx for the last beyond is becoming a norm. Also major opportunity for housewives who had to decade, but now all the major operators shift has taken with advent of LTE in the leave their jobs for family reasons to again are either deploying or have aggressive past two years I remember that earlier I be part of mainstream workforce. deployment plans for near future. If we used to recharge my mother’s mobile with While Digital India initiative started in consider triple play services like IPTV, 1 GB data and at the Telephony, Web browsing long with CCTV end of the month India behind other emerging economies in terms of internet usage: Pew survey over the same channel, the importance of even that that was % of adults (age 18+) who use the internet at least occasionally or own a smartphone fiber is clearly highlighted. unused. Now after 80 Russia The major reason why telecom players just a span of 1year China Brazil were not invested in fiber was due to lack even 1 GB per day 50 South Indonesia Africa of ROI and need of huge investments. Now seems insufficient as 2017 30 Indonesia with the huge fiber deployment of fiber constantly devotional 25 India through BharatNet project, this problem videos are streamed 2013 2014 2015 2016 2017 looks solved. Now anybody can lease fiber online. from government and piggyback their last 2016, the wagon had already started rolling. mile FTTx deployment and offer digital How connectivity (Home Internet connectivity and its access to all services. Broadband) transforms life is considered a game changer for Indian If we look at wireless broadband, the Home broadband opens plethora of society as a whole. We could just imagine backbone of both outdoor Wi-Fi and LTE opportunities as defined below. It creates how much Indian society could change and networks need to be on fiber to cater to financial inclusion for those who didn’t benefit once we get to global connectivity customer bandwidth requirements. Now imagine earlier; quality education if not averages in terms of Internet penetration. even RF cables in telecom sites are being a forte only of privileged, brings global And above all we need to remember how replaced with fiber for benefits related to markets near. In fact it has initiated the we can realize the digital India dream. It’s attenuation next industrial revolution where each home only possible through large reliable and low So, although fiber is a hidden becomes a potential industry. loss physical connectivity mainly driven by commodity, it’s going to be the backbone Access to Information:For a country like fiber.n of Digital India dream. If we dream to bring India where 60 to 70% of population lives India to global connectivity levels and make in Rural India, connectivity brings access The author is Senior Vice President, Citadel Intelligent Systems Limited all the digital services available to mass to government policies, development,

www.mymobileindia.com DECEMBER 2018 | 83 Applause FEATURE India’sSpace Internet Live Gaming Conquering Apps that haveconqueredindia’s space- internet and donations.hereisalistoftop5livegamevideostreamingapps incomefromsubscriptions andearn commentary play andentertaining getting popular in one stroke. the gaming platforms mostly associatedinsettingtrends,livestreaminggamesandvideosare byansweringsomequestionsthroughlivequiz.sinceyoungstersare earn and bywatchinggamesofprofessionalgamersandstudentstolearn learn throughtheirskills,newbieto allowprofessionalgamerstoearn platforms inthegames.these host livequizshowsandallowonetoparticipate skill and personality of the presenters, or both. t gamers andnetizensaredrawninbythequalityofgames havemadeitmoreexciting. youngsters inindia,livestreamingplatforms although videogaminghasalwaysbeenapopularpastimeactivityfor T Loco Loco your Paytm account on a weekly basis. (10 pm) on weekends. The amount you win is credited to pm (1:30 twice place and 10 and pm) on on weekdays, quiz The correctly. questions 10 all answer they if a quiz in real time and lets them earn “real cash” cash” “real earn them lets and time real in quiz a pl to users invites It simple: is Loco of format he here are many apps that combine high-level n takes takes ce ce ay ay FEATURE

Swoo ounded by Algorythma, a tech platform based Fout of Abu Dhabi, Swoo is the first and the only live streaming platform to emerge from the Middle East. Swoo has been able to get 9.8 million installs globally and 5.5 millions in India. It has now grown to become a one-

of-its-kind platform for users to Applause become broadcasters and showcase their talents, building a fan following in the process along with earning money through virtual gifts and gamified content. n

Bigo Live igo Live, a Singapore- Bbased popular live video streaming application, and UC News, a news and content aggregation platform by the Alibaba Mobile Business Group, collaborated to launch OMG Quiz in India for the first time. ‘OMG Quiz’ takes place every day on Bigo Live app from 9 pm on weekdays and from 1 pm and 9 pm on weekends. n

Twitch LiveMe witch is a live streaming he live streaming app by Tvideo platform owned by TCheetah Mobile has become Twitch Interactive, a subsidiary popular among Indians through of Amazon. Introduced in June their live Quiz app Quizbiz. The show 2011 as a spin-off the general- is hosted by popular celebrities. interest streaming platform, People can join the show and Justin.tv, the site delivers user answers simple questions related interface and allows for easier to Bollywood, sports, politics, etc. searching ad-free viewing, The prize money is distributed discounts on new releases and among all the participants who users access to free games. answer all the questions correctly. Odd pondering, but Twitch has India is the second biggest platform an India presence and supports for LiveMe after the US, mainly in local streamers as well. n the metros and is highly popular among the youth. n [email protected]

www.mymobileindia.com DECEMBER 2018 | 85 APPTASTIC Review

McXtra your personal assistant for insurance needs

nsurance has always been a policies in one vault. After downloading and within 2 minutes, a McXtra official Iconfusing topic and most of the app, one can upload the policy called me back. They had tracked my the times, we don’t know which either by emailing it to McXtra or by location through GPS and inquired what insurance policy best suits us. And taking a picture of the policy and my emergency was. In a real emergency because of this ambiguity, we rely on uploading it on the app. situation, depending on the emergency, our insurer, broker or bank to choose the Policy digitization and demystification– the app can geo-locate you and do the best policy. Through various nifty and An individual can upload a policy, following: useful features and end-to-end support, across health, motor, travel, life with • If it’s a medical emergency, McXtra McXtra aims to be a good Samaritan by a single click from any device. Once can quickly assess the situation providing real time assistance, world uploaded, each policy is digitized and through a doctor on phone and can class service and data driven advisory. demystified within 72 hours, and the send an ambulance if required. This app is India’s first personal policy-holder gets a clear dashboard McXtra coordinates with its assistant for all kinds of insurance needs view of policy status, coverage, ambulance provider to send the spanning motor, health, travel and life. exclusions and shortfall. I uploaded nearest ambulance to your location. The McXtra mobile application was my health insurance policy by taking a • In a motor emergency, McXtra can conceptualized by A S Narayanan, an picture through the app and within 72 send a towing van to your location insurance industry veteran, in 2016 hours, it was presented to me in simple and gets in touch with a garage and went live in January 2018 (on dashboard nearest to your location for your Android and iOS) for corporates through Personalized servicing – Customers vehicle to be transported there. subscription model. on McXtra can also schedule virtual • McXtra can also inform your meetings with an expert. This can be emergency contacts if required or How does McXtra help? done via Skype and Google hangouts requested by you Policy Vault – McXtra uses an SSL, within the app. Customers can also Currently, McXtra follows a B2B2C 256-bit encrypted Safe, which helps directly get in touch with the 24x7 call model, and if you want to avail its its users to store their policies securely centre. services, you’d have to get a corporate so that they can have access anytime, “Red Button” feature helping users in an subscription. However, the app plans anywhere. The platform enables emergency to launch its B2C services by the first corporate employees and their families Another unique feature in the app is its quarter of CY2019. n to consolidate all their insurance 24x7 assistive “Red Button.” I tested it [email protected]

86 | DECEMBER 2018 APPTASTIC HuffPost stay informed with real-time updates

uffPost is known Features you love internationally for its strong H • Choose and reorder your favourite voice and acclaimed Pulitzer- sections to access them with a swipe prize winning reportage. Over the last Feature from the Front Page few months, HuffPost India has been • Bookmark articles to save them cutting through the noise with big- for later and read when it is impact stories on issues that matter to most Indians. HuffPost India cracked a major investigative story that reported hacking of the Aadhaar software. More recently, it reported one of the earliest stories that fuelled the #MeToo India movement, which named Queen director Vikas Bahl. Stories like these have drawn huge reactions on social media, gone viral and have put HuffPost India on the news radar in India, making it popular and relevant for Indians online.

App on the go The HuffPost app, which is available for download on Google Play Store and App Store in India, gives you access to all HuffPost’s international editions. You can make India your default, but switch anytime to any of the other “Enable ‘Offline download content and read even 15 international editions (which without an Internet/mobile data includes US, UK and Australia), in Reading’ mode to download connection. This is especially the same app. The app is highly useful for India, where many rated by users, with a rating of content and read even without an users grapple with poor 4.2 on Google Play Store and Internet/mobile data connection. Internet connections, or 4.6 on the App Store. connectivity and data This is especially useful for India, limitations. Overview where many users grapple with You can stay informed History with real-time updates from poor Internet connections, or HuffPost was founded in HuffPost’s newsroom across all connectivity and data 2005 and became the first of its 16 international editions, commercial digital media in one app. The HuffPost app is limitations” enterprise to win a Pulitzer Prize in quick to load and easy to navigate. the United States in 2012. HuffPost You can tailor the app and be a part launched its India Edition in 2014. of the conversation on the topics that convenient for you Thereafter, HuffPost was ranked as the matter to you most, including politics, • See your reading history in the #1 publisher on Facebook in 2017 technology, business, entertainment Recently Viewed section (iOS only) with almost 35 million engagements. n and lifestyle. • Enable ‘Offline Reading’ mode to [email protected]

DECEMBER 2018 | 87 YOUR GATEWAY TO THE WORLD OF MOBILITY SPECIAL OFFER Subscribe This Month YEARS Get Off 35% Subscription 3 Of f er YEARS Subscription 2 Of f er YEAR Subscription 1 Of f er

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Term No of Coverprice Option You pay (Rs) Cash Benefit/Gift (year) issue (Rs.) A 3,600 Cata Brew Baron/Timex Gents Watch worth Rs. 2,700 3 36 3,600 B 2,340 Save Rs. 1,260 i.e 35% discount on cover price

A 2,400 Arise Electric Kettle/Timex Ladies watch worth Rs. 1,800 2 24 2,400 B 1,560 Save Rs. 840 i.e 35% discount on cover price A 1,200 US Polo T-Shirt/Allen Solly Tie worth Rs. 999 1 12 1,200 B 780 Save Rs. 420 i.e 35% discount on cover price

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Terms and Conditions: The offer is valid in India only. Gift will be deliverd within a month after clearing of the cheque.Please allow 4 - 6 weeks for processing your subscription. Any request for cancellation of subscription will not be entertained. Copies will be sent by ordinary post. The actual model of Subscription gift may vary from the model shown above. This subscription offer is valid till stocks lasts. All disputes subject to competent courts of Delhi only. MY GUIDE While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us. (Last updated on Nov 22, 2018)

Disclaimer: The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of promotional schemes or dealer discretion.

Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:

Up to Rs. 2,499

Rs. 2,500 – Rs. 5,999

Rs. 6,000 – Rs. 9,999

Rs.10,000 – Rs. 14,999

Rs.15,000 – Rs. 19,999

Rs. 20,000 – Rs. 29,999

RS. 30,000 and above.

Tablets

Spreadtrum—ST Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH MYGUIDE

UP TO RS. 2,499 UP TO RS. 2,499 UP TO RS. 2,499 MODELS

PARAMETERS FOX MOBILES HITECH

Model BigDaddy V2 Bolt FX241 Champ FX240 F2 Sultan 24 Karat Gama Pride 350

Display (inches/res) 2.8-inch QVGA 2.4-inch QVGA 2.4-inch QVGA 2.4-inch QVGA 2.4-inch QVGA 2.4-inch QVGA 2.8 inch

Dimension (mm) 137x58x13.3 127x52x12 125.4x52.5x12.2 125x53.50x14.3 123.7x51.9x12.2 116.5x50.5x15.3 131 x 58 x 10.2

Weight (grams) 137 96 87 117 91 98 82 Spreadtrum Processor/RAM 312MHz 312MHz 312MHz 312MHz 312MHz 312MHz 6531DA/NA Operating system Nucleus RTOS Nucleus RTOS Nucleus RTOS Nucleus RTOS Nucleus RTOS Nucleus RTOS Nucleus

Storage/Expandable 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32+32MB

Rear/Front Camera VGA VGA VGA VGA VGA VGA 1.3 MP/NA

Battery (mAh) 3,600 1,800 1,800 2,500 1,500 2,500 1,800

2G/3G/4G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No

Dual SIM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes

Music Player/FM Yes Yes Yes Yes Yes Yes Yes/Yes

Launch NA NA NA NA NA NA Launched

Price Rs. 1,799 1,549 1,299 1,799 1,799 1,299 1,549

UP TO RS. 2,499 UP TO RS. 2,499 UP TO RS. 2,499 MODELS

PARAMETERS I-SMART LEPHONE

Model 103 102 Cute K15 K10 K1 K5 K11

Display (inches/res) 1.8 1.8 1.8 2.4 1.8 2.4 1.8

Dimension (mm) 112x46.5x13.5 112x46.5x13.5 121x51.5x13.3 123.5x52x15 112x46.5x13.9 112x46.5x13.9 121x51.5x13.3

Weight (grams) 60 60 89 98 64 86 89

Processor/RAM Speadtrum 6531da Speadtrum6533 312MHz /32MB 312MHz /32MB 312MHz /32MB 312MHz /32MB 312MHz /32MB

Operating system NA NA NA NA NA NA NA

Storage/Expandable 32+32MB 32+32MB 32MB / 32GB 32MB / 32GB 32MB / 32GB 32MB / 32GB 32MB / 32GB

Rear/Front Camera 0.8/NA 0.8/NA Digital Camera Digital Camera Digital Camera Digital Camera Digital Camera

Battery (mAh) 1,000 850 1000 1800 1000 1450 1,850

2G/3G/4G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No

Dual SIM Yes Yes YES YES YES YES YES

Music Player/FM Yes Yes YES YES YES YES YES

Launch Launched Launched Launched Launched Launched Launched Launched

Price Rs. 650 684 1,099 1,099 1,050 1,099 999

90 I DECEMBER 2018 MYMOBILE MYGUIDE

UP TO RS. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS

PARAMETERS LEPHONE HITECH INTEX I-SMART

Model K7 Sleek 9 Amaze S9 Air A8 Aqua Classic 2 is-59 i1-Mini

Display (inches/res) 2.4 2.4 5 5.0/ 540 x 960 5/480/854 5/854x480 4.5/854x480

Dimension (mm) 100 x 42 x 13.4 100 x 42 x 13.4 140 x 66.88 x 9.65 140.2 x 72.4 x 8.8 145.2x72.6x10.9 143.5x73.6x9.5 135.2x66x10.8

Weight (grams) 112 90 150 152 120 109

1.2GHz, quad-core/1GB 1.3Ghz quad- Processor/RAM 312MHz /32MB 312MHz /32MB ST 7731/512MB ST 7731/1GB qcta-core/1GB core/512MB Operating system NA NA 5.1 Lollipop 5.2 Lollipop Android 6.0 Android 6.0 Android 6.2

Storage/Expandable 32MB / 32GB 32MB / 32GB 4GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB 4GB/32GB

Rear/Front Camera Digital Camera Digital Camera 5MP/2MP 8MP/2MP 5MP/2MP 5MP/2MP 5MP/2MP

Battery (mAh) 2,500 800 1,400 2,000 2200 2,200 2,000

2G/3G/4G Yes/No/No Yes/No/No Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/Yes

Dual SIM YES YES Yes Yes Yes Yes Yes

Music Player/FM YES YES Yes/Yes Yes/Yes Yes/Yes Yes Yes

Launch Launched Launched - - Launched Launched

Price Rs. 1,199 1,499 2,999 4,999 4,600 2,999 3,199

Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS

PARAMETERS ITEL MICROMAX M-TECH

Model Power Pro it1410 Canvas Juice 3 Q393 Canvas Spark 3 Canvas Bolt Selfie EROS PLUS TURBO 4G TEZ 4G

Display (inches/res) 4/ 800 x 480 5.0/720 x 1280 5.5/720x1280 4.5/854x480 5 FWVGA TN 5 FWVGA TN 5 FWVGA IPS

Dimension (mm) 124x64.7x12.2 NA - - 144.9x73.3x9.5 146.6x73.6x11.5 144x72.5x8.8

Weight (grams) - NA - - 142 142 171

Processor/RAM Dual core, 1.3 MT6580/2GB quad-core/1GB MTK6735/1GB 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core GHz/512MB Operating system Android4.4 Android 5.1 Android 5.1 Android 5.1 Android Nougat Android Nougat Android Nougat

Storage/Expandable 8GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB 1GB/8GB/64GB 1GB/8GB/64GB 1GB/8GB/64GB

Rear/Front Camera 2.0MP/0.3MP 8MP/2MP 8MP/5MP 5MP/5MP 0.3MP/5MP 0.3MP/5MP 2MP/5MP

Battery (mAh) 2,800 4,000 2,500 1,750 2,000 2,000 2,400

2G/3G/4G Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch May, 2016 NA March, 2016 May, 2016 November, 2017 August, 2017 August, 2017

Price Rs. 3,339 4,171 4,848 4,849 4,299 4,699 4,799 www.mymobileindia.com DECEMBER 2018 I 91 MYGUIDE

Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS

PARAMETERS M-TECH VIDEOCON ZIOX

Model EROS 4G Delite11 Astra Metal 4G Astra Colors 4G Astra NXT+ Zi-34 Astra Prism

Display (inches/res) 5 FWVGA IPS 5/1280x720 5/480X854 5/720X1280 4 inch 3.5 inch 5 inch

Dimension (mm) 72.4x142.7x9.3 146.66X74.3X10.52 143.8X73.3X10.4 142.9X71.65X11 125.4X64.2X13 116.2X61.4X11.3 134.4X67X10.1

Weight (grams) 136 151 171 182 130 108 119 1.5Ghz Quad- Processor/RAM 1.3GHz Quad Core Quad-core/1GB core ARM Spreadtrum 512MB+4GB(DDR2) 2xCortex-A7,32bit 1.2 GHz Quadcore Operating system Android Nougat Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 4.4.2 Android 6.0

Storage/Expandable 1GB/8GB/64GB 8GB/32GB 1GB/8GB 1GB/8GB 1GB/8GB 256 MB/512 MB 512 MB/4GB

Rear/Front Camera 0.3MP/5MP 5MP/2MP 5MP/2MP 5MP/5MP 2MP/0.3MP 0.3MP/ 0.3MP 0.3MP/2MP

Battery (mAh) 2,000 3,000 3,000 4,000 2,000 1,200 1,700

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/No

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes Yes Yes Yes Yes

Launch October, 2017 NA Launched Launched Launched Launched Launched

Price Rs. 4,999 5,840 5,553 6,499 3,703 2,993 3,813

Rs. 2,500 – Rs. 5,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS ZIOX ASUS CELKON CENTRIC

Model Astra Zing Astra NXT Pro Astra Blaze Zenfone 2 Laser Zenfone Max Q550 L3 ZE550KL Display (inches/res) 4 inch 4 inch 4.5/480x854 5.5/720 x 1280 5.5/ 720 x 1280 5.0/720 x 1280 5 HD IPS

Dimension (mm) 124X64X10.1 123.5x64.2x10.5 135x68x10.2 152.5 x 77.2 x 3.9 156 x 77.5 x 10.55 145.6 x 71.8 x 8 141x70.5x8.6

Weight (grams) 105 111 130 170 202 149 143

Processor/RAM 1.2 GHz Quadcore Quad-core A7MP 1.3GHz Quad-Core QS 410/2GB QS 615/ 2GB, 3GB Broadcom/2GB 1.3GHz Quad Core

Operating system Android 6.0 Android 7 Android 7 Android 5.0 Android 6.0 Android Kitkat 4.4.2 Android Nougat

Storage/Expandable 512MB/4GB 1GB/8GB 1GB/8GB 16GB/128GB 16GB/32GB, 64GB 16GB/32GB 2GB/16GB/256GB

Rear/Front Camera 0.3MP/2MP 2MP/0.3MP 0.3MP/2MP 13MP/5MP 13MP/5MP 8MP/2MP 13MP/5MP

Battery (mAh) 1,400 1,900 2,000 3,000 5,000 2,500 3,050

2G/3G/4G Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes

Launch Launched Launched Launched August, 2015 May, 2016 2,014 January, 2018

Price Rs. 3,653 3,899 4,499 9,299 9,325/ 12,999 7,499 6,749

92 I DECEMBER 2018 MYMOBILE MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS COMIO COOLPAD

Model C1 C2 S1 P1 Note 3 Note 3s Note 5 Lite

Display (inches/res) 5 HD IPS 5 HD IPS 5.2 HD IPS 5.5 HD IPS 5.5/720 x 1280 5.5/1920x1080 5/1280X970

Dimension (mm) 143.5X71.3X9.35 144X71.6X9.9 149X72.6X7.9 152.85X76.14X9.2 152 x 77 x 9 154.5x77x8.6 145.3X72.3X8.7

Weight (grams) 175 165 159 178 150 167 148

Processor/RAM 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core MT6753/3GB octa-core/3GB MT6735/3GB

Operating system Android Nougat Android Nougat Android Nougat Android Nougat Android 5.1 Android6.0 Android6.0

Storage/Expandable 1GB/32GB 2GB/16GB 2GB/32GB 3GB/32GB 16GB/64GB 32GB/32GB 16GB

Rear/Front Camera 8MP/5MP 8MP/8MP 13MP/8MP 13MP/8MP 13MP/5MP 13MP/5MP 13MP/8MP

Battery (mAh) 2,200 4,000 2,700 5,000 3,000 2,500 2,500

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch August, 2017 September, 2017 August, 2017 August, 2017 October, 2015 November,2016 March, 2017

Price Rs. 5,999 7,199 8,999 9,999 8,999 9,999 8,199

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS DAZEN HONOR HITECH IN-FOCUS

Model 6A Honor Holly 3 Honor Holly 2 Plus Air A9 M 350 (16GB) M680 M810

Display (inches/res) 5.7/1440x720 5.5/1920x1080 4.8/720 x 1280 5.0-inch, 720 x 1280 5.0/720 x 1280 5.5/720x1280 5.5/1080x1920

Dimension (mm) 156.9x72.9x8.2 NA 143.1 x 71.8 x 9.7 140.2 x 72.4 x 8.8 151 x 71.5 x 10.6 156 x 76.8 x 7.25 153.70 x 76.20 x 6.99

Weight (grams) 170 NA 160 152 146 158 155

Processor/RAM 1.3GHz Quad Core Kirin 620/2GB MT6735P /2GB MT 3735M/2GB MT6732/2GB MT 6753/2GB QS 801/ 2GB

Operating system Android 7.0 Android 6.0 Android 5.1.1 Android 5.1 Android 4.4.2 Android 5.1 Android 5.0

Storage/Expandable 3GB/32GB/128GB 16GB/128GB 16GB/128GB 16GB/32GB 16GB/64GB 16GB/32GB 16GB/64GB

Rear/Front Camera 13MP+0.3MP/5MP 13MP/8MP 13MP/5MP 13MP/8MP 8MP/8MP 13MP/13MP 13MP/5MP

Battery (mAh) 3,000 3,100 4,000 3,500 2,500 2,600 2,600

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes NA Yes Yes Yes Yes No

Music Player/FM Yes NA Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch Launched October, 2016 February, 2016 - June, 2015 December, 2015 July, 2015

Price Rs. 7,999 9,999 8,499 6,999 6,999 8,999 9,999 www.mymobileindia.com DECEMBER 2018 I 93 MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS INTEX I-SMART ITEL

Model Aqua S7 Aqua Secure Aqua View IS-57i IS-56i HD Mercury V6 Ultra 50 Wish it1512

Display (inches/res) 5/720x1280 4.5/ 480 x 854 5/ 720 x 1280 5.0-inch/480 x 854 5.0-inch/720 x 1280 5/HD IPS, MiraVision, 5/FWVGA/TN cast screen Dimension (mm) 142.5x72.5x8.7 133.5 x 66.5 x 9.4 124 x 64 x 10.3 146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 148.24X72.56X11.44 143x72x8.65

Weight (grams) 150 130 146 155 170 186 -

Processor/RAM Quad core/3GB MTK6735M/ 1GB MTK6735P/ 1GB Quad Core/1 GB Quad Core/1 GB 1.3GHz Quad Core Quad core/1GB

Operating system Android 6.0 Android 5.1 Android 5.1 Android 4.4.2 Android 4.4.2 Marshmallow 6.0 Android 6.0

Storage/Expandable 16GB/64GB 8GB/ 32GB 16GB/ 32GB 8GB/64GB 8GB/64GB 3GB/32GB/64GB 8GB/32GB

Rear/Front Camera 13MP/5MP 5MP/ 2MP 8MP/5MP 8.0MP/3.2MP 8.0MP/3.2MP 13MP/5MP 5.0MP/2.0MP

Battery (mAh) 3,200 1,900 2,200 2,100 2,500 3,000 2,500

2G/3G/4G Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes/Yes Yes

Music Player/FM Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes Yes/Yes

Launch September, 2016 May, 2016 June, 2016 September, 2016 September, 2015 Launched June, 2016

Price Rs. 9,499 6,499 8,999 6,499 6,999 9,990 6,000

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS ITEL KARA LAVA

Model Power Pro it1553 Mega 1 Mega 4 Mega 2 X10 Pixel V2 X50+

Display (inches/res) 5.5) 5.5, Full HD 5.0-inch, HD IPS, 5.0-inch, HD IPS, 5.0/ 720 x 1280 5.0/ 720 x 1280 5.5/1280x720

Dimension (mm) 138.5x69.5x9.8 152.4x77.1x9.5 152.4X77.1X9.5 152.4X77.1X9.5 142 x 70.8 x 7.9 141.6 x 70.8 x 7.6 155x71.8x8.85

Weight (grams) - 184 184 184 133 128 155 1.3GHz Quad Processor/RAM Quad core/1GB 1.2 GHz,Quad Core 1.3GHz Quad Quad core /3GB Quad Core/ 2GB quad-core/2GB Core(64bit) Core(64bit) Operating system Android 5.1 Marshmallow 6.0 Android 6.0 Android 6.0 Android 5.1 Android 5.1 Android 6.0

Storage/Expandable 16GB/32GB 3GB/32GB/64GB 1GB/16GB 2GB/16GB 16GB/32GB 16GB/32GB 32GB/32GB

Rear/Front Camera 8.0MP/2.0MP 13MP/5MP 8MP/2MP 13MP/5MP 13MP/5MP 13MP/8MP 8MP/5MP

Battery (mAh) 5,050 4,000 2,000 3,000 2,900 2,500 2,800

2G/3G/4G Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes

Dual SIM Yes Yes/Yes Yes 152.4X77.1X9.5 Yes Yes Yes

Music Player/FM Yes/Yes Yes Yes Yes Yes/Yes Yes/Yes Yes/Yes

Launch June, 2016 June, 2017 Launched Launched November, 2015 September, 2015

Price Rs. 7,290 7,950 4,500 6,500 9,999 8,499 9,199

94 I DECEMBER 2018 MYMOBILE MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS LEPHONE

Model P1 W7 W8 W9 W15 W21 W7R

Display (inches/res) 5-inch/1280x720 5/854X480 4.7 inch/1280x720 5.5 inch/1280x720 5/1280X720 5.5/1280X720 5/ FWVGA/854x480

Dimension (mm) 145.5x72.9x10.35 143.6x72.5x10 143.2x69x9.1 154.9x79.1x9.4 144.2x72x8.8 152.8x76.9x8.6 145x72x9.6

Weight (grams) 150 177 136 164 142 164 142

Processor/RAM 1.3GHz Quad-Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad Core

Operating system Android 7.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0

Storage/Expandable 1GB/8GB/128GB 1GB/8GB/32GB 2GB/16GB/32GB 1GB/8GB/32GB 2GB/16GB/32GB 2GB/16GB/32GB 2GB/16GB/32GB

Rear/Front Camera 5MP/2MP 5MP/2MP 8MP/5MP 5MP/2MP 8MP/5MP 8MP/5MP 5MP/2MP

Battery (mAh) 2,500 2,000 2,000 2,500 2,000 2,500 2,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes "Yes " "Yes " "Yes "

Music Player/FM Yes Yes Yes Yes Yes/Yes Yes/Yes Yes/Yes

Launch Launched Launched Launched Launched Launched Launched Launched

Price Rs. 4,599 4,999 5,749 4,999 6,499 6,799 5,499

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS LEPHONE LYF LG MICROMAX

Model W10 Wind 5 K7 Canvas Unite 4 Canvas Amaze 2 Canvas XP 4G Canvas 5

Display (inches/res) 5 inch/854X480 5/ 720 x 1280 5/ 480 x 854 5.0/ 1280 x 720 5/ 720 x 1280 5.0/720 x 1280 5.2/1080 x 1920

Dimension (mm) 145x72x9.6 144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 NA NA NA NA

Weight (grams) 164 137 NA NA NA NA

Processor/RAM 1.3GHz Quad Core MT6735P/ 1GB 1.1GHz Quad Core/ MTK 6735P/1GB QS415/ 2GB MT6735P/3GB MT6753/3GB 1.5GB Operating system Android 6.0 Android 5.1 Android 5.0 Android 6.0 Android 5.0.2 Android 5.1 Android 5.1

Storage/Expandable 1GB/8GB/32GB 8GB/ 32GB 8GB/32GB 8GB/64GB 8GB/ 32GB 16GB/32GB 16GB/64GB

Rear/Front Camera 5MP/2MP 8MP/ 5MP 5MP/5MP 8MP/5MP 13MP/ 5MP 8MP/2MP 13MP/5MP

Battery (mAh) 2,000 2,000 2,125 2,500 2,500 2,000 2,900

2G/3G/4G Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes

Launch Launched June, 2016 January, 2016 June, 2016 June, 2016 May, 2016 November, 2015

Price Rs. 4,499 6,599 8,690 6,999 7,499 7,499 9,999 www.mymobileindia.com DECEMBER 2018 I 95 MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS MICROMAX MOTOROLA NOKIA NUU PANASONIC

Model Canvas Unite 4 Pro Canvas Sliver 5 Play /Plus Nokia 3 Q626 P55 Max

Display (inches/res) 5.0/ 1280 x 720 4.8/720 x 1280 5/720x1280 5/5.5/1280x720 5/1280X720 5/1280 x 720 5.5/1280x720

Dimension (mm) NA 5.1mm thick 144.4x72x9.9 144.5x72x9.3/ 143.4x71.4x8.4 141.2x70.3x7.3 152 x 72.6 x 8.7 155x77.5x9.55 Weight (grams) NA 97 137 150,/181 NA 148 180

Processor/RAM Quad core/ 2GB QS 410 /2GB QS 410/2GB MTK6737 MT 6737 1.3GHz Quad Core MTK6737

Operating system Android 5.1 Android 5.0.2 Android 6.0 Android 7.1.1 Android 7.0 Android 6.0 Android 7.0

Storage/Expandable 16GB/32GB 16GB/No 16GB/128GB 2/16/3/32GB 16GB/128GB 2GB/32GB/64GB 3GB/16GB

Rear/Front Camera 8MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP/13MP/5MP 8MP/8MP 8MP/5MP 13MP/5MP

Battery (mAh) 3,900 2,000 2,800 28,00/5,000 2,650 2,000 5,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes No Yes Yes No Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch June, 2016 2,015 September, 2016 August, 2017 July, 2017 August, 2017 August, 2017

Price Rs. 7,499 8,387 8,999 8,450 onwards 8,635 9,625 7,499

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS PANASONIC SAMSUNG TCL XIAOMI

Model Eluga Ray 500/700 Galaxy On 5 Pro Galaxy J2 (2016) Galaxy J2 Pro (2016) TCL 560 TCL 562 Prime

Display (inches/res) 5/5.5/720 x 1280/ 5.0/ 1280 x 720 5.0/ 1280 x 720 5/720x1280 5.5/ 1280x720 5.5/1920x1080 4.7/720 x 1280 1080 x 1920 144.3 x 71.3 x 9.2/ Dimension (mm) 153.8 x 75.4 x 8.9 142.3 x 72.1 x 8.5 142.4 x 71.1 x 8.0 142.4x71.1x8 NA 152x77x8 134.00 x 67.20 x 9.4 Weight (grams) 163/182 149 138 138 156 150 133

Processor/RAM MT6737/MT6753 Quad core/ 2GB Quad core/ 1.5GB Quad core/2GB QS 210/2GB MT6755M/3GB QS 410/2GB

Operating system Android 7.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 4.4

Storage/Expandable 3GB/32GB 16GB/128GB 8GB/128GB 16GB/128GB 16GB/32GB 32GB/64GB 16GB/32GB

Rear/Front Camera 5/13/13/13 8MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP 13MP/5MP 8MP/2MP

Battery (mAh) 4,000/5,000 2,600 2,600 2,600 2,500 2,960 2,200

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/No Yes/No Yes/Yes Yes/No Yes/Yes Yes/Yes

Launch September, 2017 July, 2016 July, 2016 July,2016 July, 2016 July,2016 August, 2015

Price Rs. 8,999/9,999 6,490 6,990 9,090 6,999 9,999 6,999

96 I DECEMBER 2018 MYMOBILE MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS XIAOMI VIDEOCON

Model Redmi 3S/ 3s Prime Redmi Note Prime Redmi 3s Plus Redmi Note 5 Graphite1

Display (inches/res) 5/ 1280X720 5.5/720 x 1280 5.5/1080 x 1920 5/1280x720 5.5/1080X1920 5.9/1080x2160 4.5/1280x720

Dimension (mm) 139.4 X 69.7 X 8.5 154 x 78.7 x 9.45 150 x 76 x 8.65 139.3x69.6x8.5 151X76X8.3 158.50x75.45x8.05 136.76X69X10

Weight (grams) 144 185 164 144 165 180 127

Processor/RAM QS 430/ 2GB, 3GB QS 410/2GB QS 650/2GB,3GB QS 430/2GB QS625/2GB,3GB,4GB QS625/3GB/4GB Quad-core/1GB

Operating system Android 6.0 Android 4.4 Android 5.0.2 Android 6.0 Android 6.0 Android 7.0 Android 6.0

Storage/Expandable 16GB, 32GB/128GB 16GB/32GB 16GB,32GB/32GB 32GB/128GB 32GB/64GB 32GB/64GB 8GB/64GB

Rear/Front Camera 13MP/5MP 13MP/5MP 16MP/5MP 13MP/5MP 13MP/5MP 12MP/5MP 5MP/2MP

Battery (mAh) 4,100 3,100 4,000 4000/4100 4,100 4,000 2,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes No Yes Yes Yes (Hybrid) Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yees Yes/Yes Yes/Yes

Launch August, 2016 December, 2015 March, 2016 October,2016 January, 2017 February, 2018 NA

Price Rs. 6,999/ 8,999 7,999 9,999/ 11,999 9,499 9,999 9,999 6,499

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS VIDEOCON YU ZEN

Model Delite21 Krypton3 Ultra30 Ultra50 Yunique Yuphoria Cinemax 3

Display (inches/res) 5/1280x720 5/1280x720 5/1920X1080 5/1920X1080 4.7/720x1280 5.0/720x1280 5.5/720x1280

Dimension (mm) 146.66X74.3X10.52 144.5X73.14X9.74 144.31X73X10 148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35

Weight (grams) 151 153 153 186 128 143 August,2016

Processor/RAM Quad-core/2GB Quad-core/2GB Quad-core/3GB Quad-core/3GB QS 410 / 1GB Quad core / 2GB Quad core/2GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 5.1. Android 5.1.1 Android 5.1

Storage/Expandable 16GB/32GB 16GB/32GB 32GB/64GB 32GB/64GB 8GB/32GB 16GB/32GB 16GB/32GB

Rear/Front Camera 8MP/2MP 13MP/5MP 13MP/5MP 13MP/5MP 8MP/2MP 8MP/5MP 5MP/3.2MP

Battery (mAh) 3,000 3,000 4,000 3,000 2,000 2,230 2,900

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch NA NA NA NA September, 2015 May, 2015 August, 2016

Price Rs. 7,200 7,999 9,990 9,990 6,300 6,499 6,999 www.mymobileindia.com DECEMBER 2018 I 97 MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS ZIOX ZOPO ZTE ASUS

Model Astra Star Astra Curve 4G Duopix F1 ZP331 Blade V6 ZenFone 2 Zenfone Selfie (2GB/4GB) Display (inches/res) 5/480x854 5/480x854 5/1280x720 4.5/ 854 x 480 5/ 1280 x 720 5.5/ 1080 x 1920 5.5/1080 x 1920

Dimension (mm) 145.6x72.7x10.2 146.5x73.1x10.3 145.2x71.7x9.1 133 x 65.7 x 8.5 142X69.5X6.8 152.5 x 77.2 x 10.9 156.5 x 77.2 x 10.8

Weight (grams) 150 160 148 113 122 170 170

Processor/RAM 1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad-Core Quad core/1GB MTK 6735/2GB IA Z3560 /2GB QS615 /2GB,3GB

Operating system Android 7.0 Android 7.0 Android 7.0 Android 5.1 Android 5.1 Android 5.0 Android 5.0

Storage/Expandable 1GB/16GB 2GB/16GB 2GB/16GB 8 GB/64 GB 16GB/128GB 16GB,32GB/128GB 16GB,32GB/128GB

Rear/Front Camera 5MP/2MP 5MP/2MP 8MP/8MP+2MP 5 MP/2 MP 13MP/5MP 13MP/5MP 13MP/13MP

Battery (mAh) 2,350 2,200 2,400 1,700 2,500 3,000 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/-

Launch Launched Launched Launched - July, 2016 March, 2015 August, 2015

Price Rs. 5,899 7,299 7,499 7,500 9,999 13,999, 18,999 10,999/ 16,999

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS ASUS CENTRIC COOLPAD GIONEE ZenFone Max Pro Model Zenfone 3 lazer M1 A1 Coolpad Note 5 Cool 1 F 103 Pro Marathon M5 Lite Display (inches/res) 5.5/1920x1080 5.9/1080x2160 5.5/1920x1080 5.5/1920x1080 5.50/1080x1920 5.0/ 1280 x 720 5.0/720 x 1280

Dimension (mm) 149x76x7.9 159 x 76 x 8.5 152 x 76 x 7.8 NA 152.00 x 74.80 x 8.20 145.3 x 70.5 x 8.5 143 x 69.9 x 8.5

Weight (grams) 180 160 NA 173 142 182

Processor/RAM QS 430.4GB QS635/3GB QS 430 QS 617/4GB 1.4GHz octa-core Quad core/ 3GB Quad Core/3GB

Operating system Android 6.0 Android 8.1 Android 7.1.1 Android 6.0 Android 6.0 Android 6.0 Android 5.1

Storage/Expandable 32GB/128GB 32GB/64GB 3GB/32GB/256GB 32GB/64GB 32GB 16GB/128GB 32GB/128GB

Rear/Front Camera 13MP/8MP 13+5MP/8MP 13MP/8MP 13MP/8MP 13MP/8MP 13MP/5MP 8MP/5MP

Battery (mAh) 3,000 5,000 3,000 4,010 4,000 2,400 4,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes No Yes Yes

Music Player/FM Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes Yes/No Yes/No Yes/Yes

Launch October,2016 May, 2018 November, 2017 October, 2016 January, 2017 July, 2016 December, 2015

Price Rs. 18,999 10,999 10,999 10,999 13,999 11,999 13,000

98 I DECEMBER 2018 MYMOBILE MYGUIDE

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS PARAMETERS HONOR HTC INFOCUS LAVA Model Honor 5C Honor 6X Desire 630 Epic 1 Snap 4 V5

Display (inches/res) 5.2/ 1920 x 1080 5.5/ 1080 x 1920 5.5/1080X1920 5.0/ 1280 x 720 5.5/1920x1080 5.2/720x1280 5.5/720x1280

Dimension (mm) 147.1 x 73.8 x 8.3 151.3 x 76.3 x 8.15 150.9X76.2X8.2 146.9 x 70.9 x 8.3 153x76x8.4 147.1 x 73.8 x 8.3 151.9 x 94.7 x 8.3

Weight (grams) 156 158 162 140 162 153

Processor/RAM Kirin 650/ 2GB QS 616 /2GB Kirin 655 QS 400/2GB Decca-core/3GB Octa-core/4GB Quad core/3GB

Operating system Android 6.0 Android 5.1.1 Android 6.0 Android 6.0 Android 6.0 Android 7.0 Android 5.1

Storage/Expandable 16GB/128GB 16GB/128GB 32GB/64GB 16GB/2TB 32GB/128GB 64GB/128GB 16GB/32GB

Rear/Front Camera 13MP/8MP 13MP/5MP 12 and 2MP/8MP 13MP/5MP 16MP/8MP 13MP/8MP 13MP/8MP

Battery (mAh) 3,000 3,000 3,340 2,200 3,000 3,000 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes/Yes

Music Player/FM Yes/No Yes/- Yes/No Yes/No Yes/Yes Yes/Yes Yes

Launch June, 2016 January, 2016 Jnauray 2017 February, 2016 November,2016 September, 2017 January, 2016

Price Rs. 10,999 12,999 11,999 10,890 12,999 11,590 11,299

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS LENOVO

Model Phab 2 Vibe K4 Note Vibe S1 Phab Plus Vibe K5 Note Phab 2 Plus K8 Note

Display (inches/res) 6.4/1920x1080 5.5/1080x1920 5.0/1080x1920 6.8/1080 x 1920 5.5/1920x1080 6.4/1920x1080 5.5/1080 x 1920

Dimension (mm) 175x89.5x6.89 153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8 186.6 x 96.6 x 7.6 152x75.7x8.49 174x88x5.5 154.5 x 75.9 x 8.5

Weight (grams) 225 158 132 229 165 218 180

Processor/RAM MTK8735/3GB MT 6753/3GB MT6752/3GB QS 615 /2GB Helio P10/4GB MT/3GB MT Deca- core/3GB/4GB Operating system Android 6.0 Android 5.1. Android 5.0 Android 5.0 Android 6.0 Android 6.0 Android 7.1.1

Storage/Expandable 32GB/128GB 16GB/128GB 32GB/128GB 32GB/64GB 32GB/128GB 32GB/128GB 32GB/64GB/256GB

Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/8 MP + 2 MP 13MP/5MP 13MP.8MP 13MP,13MP/8MP 13+5MP/13MP

Battery (mAh) 4,050 3,300 2,420 3,500 3,500 4,050 4,000

2G/3G/4G Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes/Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes

Launch December,2016 January, 2016 November, 2015 October, 2015 Jaunuary,2016 November,2016 August, 2017

Price Rs. 11,999 11,999 12,999 14,999 13,499 14,999 12,999 www.mymobileindia.com DECEMBER 2018 I 99 MYGUIDE

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS LYF LG MICROMAX MOTOROLA

Model F1 K 10 X Screen G4 Stylus Canvas 6 Canvas 6 Pro Turbo Edition

Display (inches/res) 5.5/1920x1080 5.3/ 1280 x 720 4.93/ 1280x720 5.7/ 720 x 1280 5.5/1920 x 1080 5.5/1920 x 1080 5.0/720 x 1280

Dimension (mm) 155.5x77.6x7.9 146.6x74.8x8.8 142.6 x 71.8 x 7.1 154.4 x 79.2 x 9.4 - - 142.1 x 72.4 x 11.6

Weight (grams) 153 140 120 163 - - 155

Processor/RAM QS 617/3GB QS 410/2GB QS 410/2GB QS 400 /1GB MT6753/3GB Helio x10/4GB QS 615 /2GB

Operating system Android 6.0 Android 5.0 Android 6.0 Android 5.0 Android 5.1 Android 5.1 Android 5.1.1

Storage/Expandable 32GB/128GB 16GB/32GB 16GB/128GB 16GB/32GB 32GB/128GB Yes/Yes 16GB/32GB

Rear/Front Camera 16MP/8MP 13MP/5MP 13MP/8MP 13MP/5MP 13MP/8MP 13MP/5MP 13MP/5MP

Battery (mAh) 3,200 2,300 2,300 3,000 3,000 3,000 2,470

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/No

Launch October,2016 January, 2016 July, 2016 May, 2015 May, 2016 May, 2016 2,015

Price Rs. 13,099 12,999 12,990 13,869 10,999 10,999 10,999

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS MOTOROLA NOKIA NUBIA

Model Moto G4 Moto G4 Plus G5 Plus Nokia 6 Z11 Mini N1

Display (inches/res) 5.5/ 1920 x 1080 5.5/ 1920X1080 5.2/1980X1080 5.2/ 720x1280 5.5/1920X1080 5/1920x1080 5.5/1920x1080

Dimension (mm) 153 x 76.6 x 7.9 153X76.6X9.8 153X76X9.6 149.7 x 72.5 x 8.05 154 x 75.8 x 7.85 141.4x70x8 150.9x79x8.9

Weight (grams) 155 155 155 NA NA 138 190

Processor/RAM QS 617/2GB QS 617/2GB,3GB QS 625 Octa-core QS 430 QS 430 QS/3GB MTK P10/3GB

Operating system Android 6.0.1 Android 6.1 Android 7.0 Android 7.1.1 Android 7.1.1 Android 5.1 Android 6.0

Storage/Expandable 16GB/128GB 16GB, 32GB/128GB 16GB/32GB 2GB/16GB 3BG/32GB 32GB/200GB 32GB/128GB

Rear/Front Camera 13MP/5MP 16MP/5MP 12MP/5MP 13MP/8MP 8MP/16MP 16MP/8MP 13MP/13MP

Battery (mAh) 3,000 3,000 3,000 3,000 3,000 2,800 5,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/yes

Dual SIM Yes Yes Yes No No yes yes

Music Player/FM Yes/No Yes Yes Yes Yes Yes/Yes Yes/Yes

Launch May, 2016 May,2016 March, 2017 July, 2017 July, 2017 October,2016 December,2016

Price Rs. 10,499 13,499/ 14,999 12,999 12,499 14,299 12,999 11,999

100 I DECEMBER 2018 MYMOBILE MYGUIDE

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS NUU PANASONIC SAMSUNG

Model X5 Eluga Note Eluga Arc Eluga Pulse X Eluga A3/A3 Pro Galaxy On7 Galaxy J5

Display (inches/res) 5.5/1920 x 1080 5.5/ 1920 x 1080 4.7/720x1280 5.5/1280X720 5.2/720 x 1280 5.5/1280 x 720 5.0/1280 x 720

Dimension (mm) 153x76.5x7.8 146.00x74.50x8.10 139 x 67 x 8.10 139 x 67 x 8.10 148.7 x 72.4 x 9.1 77.5x151.8x8.2 142.1 x 71.8 x 7.9

Weight (grams) 170 142 130 152 161 171 146

Processor/RAM 1.5GHz Octa Core Octa Core/3GB QS 410/2GB Quad-core/3GB Quad-core/3GB Quad-core/1.5GB Quad-core/1.5GB

Operating system Android 7.0 Android 6.0 Android 5.1 Android 6.0 Android 7.0 Android 5.1 Android 5.1

Storage/Expandable 3GB/32GB/128 GB 32GB/32GB 16GB/32GB 16GB/128GB 16GB/32GB/128GB 8GB/128GB 8GB/128GB

Rear/Front Camera 13MP/5MP 16MP/5MP 8MP/5MP 13MP/5MP 13MP/8MP 13MP/5MP 13MP/5MP

Battery (mAh) 2,950 3,000 1,800 3,000 4,000 3,000 2,600

2G/3G/4G Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes Yes Yes/Yes Yes/Yes

Launch August,2017 July, 2016 April,2016 March, 2017 August, 2017 October, 2015 June, 2015

Price Rs. 12,100 10,290 10,190 10,990 11,290/12,790 10,990 10,390

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS SAMSUNG XIAOMI

Model Galaxy J Max Galaxy J5 (2016) Galaxy J7 J5 Prime Galaxy On7 Pro Mi 4i Mi Max

Display (inches/res) 7.0/ 1280 x 800 5.2/1280x720 5.5/720 x 1280 5/1080x720 5.5/1280 x 720 5.0/1080 x 1920 6.44/1920x1080

Dimension (mm) 186.9 x 108.8 x 8.7 145.7 x 72.3 x 8.1 152.2 x 78.6 x 7.5 142.8x69.5x8.1 151.8 x 77.5 x 8.2 138.1 x 69.6 x 7.8 173.1x88.3x7.5

Weight (grams) NA 158 171 143 171 130 203

Processor/RAM Quad core/1.5GB QS 410/2GB Octa Core/1.5GB Quad-core/2GB Quad core/ 2GB QS 615/2GB QS 650,652/3GB,4GB

Operating system Android 5.1 Android 6.0 Android 5.1 Android 6.0 Android 6.0 Android 5.0 Android 6.0

Storage/Expandable 8GB/200GB 16GB/128GB 16GB/128GB 16GB/256GB 16GB/128GB 16GB,32GB/No 32GB,128GB/128GB

Rear/Front Camera 8MP/2MP 13MP/5MP 13MP/5MP 13MP/5MP 8MP/5MP 13MP/5MP 16MP/5MP

Battery (mAh) 4,000 3,100 3,000 2,400 3,000 3,120 4,850

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes No Yes Yes Yes

Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes

Launch July, 2016 May, 2016 2,015 September,2016 July, 2016 April, 2015 June,2016

Price Rs. 11,400 13,990 11,890 12,990 10,900 11,999/ 14,999 10,999 www.mymobileindia.com DECEMBER 2018 I 101 MYGUIDE

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS XIAOMI VIVO YU Yureka Plus Model Redmi Note 5 Pro Y51L Y55L Y55S (YU5510A,YU5510 ) Yunicorn Yureka Note Display (inches/res) 5.9/1080x2160 5.0/ 540x960 5.2/1280x720 5.2/1280x720 5.5/1080x1920 5.5/(1080X1920) 6.0/1080 x 1920

Dimension (mm) 158.6x75.4x8.1 143.80 x 71.70 x 7.52 147.9x72.9x7.5 147.9x72.9x7.5 155 x 78 x 9 153.3X75.4X8.5 -

Weight (grams) 180 157 142 142 154 172 -

Processor/RAM QS636/4GB QS 410/2GB QS 430/2GB QS 425/3GB QS 615/2GB MT Helio P10/4GB MTK6753T/3GB

Operating system Android 7.1.2 Android 5.0.2 Android 6.0 Android 6.0 Android 4.4.4 Androis 5.1.1 Android 5.1.1

Storage/Expandable 64GB/256GB 16GB/128GB 16GB/128GB 16GB/256GB 16GB/32GB 32GB/128GB 16GB/Yes

Rear/Front Camera 12MP+5MP/20MP 8MP/5MP 8MP/5MP 13MP/5MP 13MP/5MP 13MP/5MP 13MP/8MP

Battery (mAh) 4,000 2,350 2,650 2,730 2,500 4,000 4,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes yes/yes/yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes yes Yes

Music Player/FM Yes/yes Yes/Yes Yes/yes Yes Yes/Yes yes Yes/Yes

Launch February, 2018 January, 2016 October,2016 March, 2017 July, 2015 May,2016 April, 2016

Price Rs. 13,999 10,700 11,980 12,490 8,999 12,999 13,499

RS. 10,000 – RS. 14,999 RS. 15,000 – RS. 19,999 MODELS

PARAMETERS ZOPO ASUS CREO Zenfone 2 Laser ZENFONE 3 Model ZP350 ZP370 Hero 1 Z1 ZE601KL MAX(ZC553KL) Mark 1 Display (inches/res) 5.0 / 1280 x 720 5.5/ 1280 x 720 5.0/1280 x 720 5.5/1920 x 1080 6.0/ 1080 x 1920 5.5/1920x1080 5.5/ 1440x2560

Dimension (mm) 145.9 x 71.4 x 8.5 153.8 x 77.1 x 9 146.1 x 70.6 x 8.65 155.7 x 77.3 x 8.9 164.6 x 84 x 10.6 151.4x76.24x8.3 155.4 x 76.1 x 8.7

Weight (grams) 137 167 136 175 190 175 190

Processor/RAM Quad-core/1GB Ouad-core/1GB Quad-core/2GB QS 801/3GB QS 616/3GB QS 430/3GB Helio X10 /3GB

Operating system Android 5.1 Android 5.1 Android 5.1 Android 5.1.1 Android 5.0 Android 6.0 Android 5.1.1

Storage/Expandable 8GB/64GB 8GB/64GB 16 GB/64 GB 64GB/No 32GB/128GB 32GB/128GB 32GB/-

Rear/Front Camera 8.0MP/2.0MP 8.0MP/2.0MP 13.2 MP/5.0MP 13MP/8MP 13MP/5MP 16MP/8MP 21MP/8MP

Battery (mAh) 2,100 3,000 2,500 4,100 3,000 4,100 3,100

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/No Yes/No Yes/Yes

Launch NA NA NA May, 2016 December, 2015 November,2016 April,2016

Price Rs. 10,000 11,000 14,500 13,499 16,499 17,999 19,999

102 I DECEMBER 2018 MYMOBILE MYGUIDE

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 MODELS

PARAMETERS GIONEE HTC HUAWEI

Model Marathon M5 S6 S11 Lite Desire 728 LTE Desire 828 Desire 825 P20 Lite

Display (inches/res) 5.5/ 720 x 1280 5.5/ 720 x 1280 5.7/720x1440 5.5/ 720 x 1280 5.5/720 x 1280 5.5/ 1280 x 720 5.8/1080x2280

Dimension (mm) 152 x 76 x 8.6 151.9 x 74.6 x 6.9 153.8 x 72.6 x 7.9 157.9 x 77.8 x 7.8 157.9 x 77.8 x 7.89 156.9 x 76.9 x 7.4 148.6 x 71.2 x 7.4

Weight (grams) 211 147 141 153 148 155 145

Processor/RAM MT6735/3GB MT6753T /3GB QS8937/3GB MT6753/2GB MT6753/1.5GB QS 400/2GB Kirin 659/4GB

Operating system Android 5.1 Android 5.1.1 Android 7.1 Android 5.1.1 Android 5.1 Android 6.0 Android 8.0

Storage/Expandable 32GB/128GB 32GB/128GB 32GB/256GB 16GB/200GB 16GB/2TB 16GB/2TB 32GB/64GB/128GB

Rear/Front Camera 13MP/5MP 13MP/5MP 13+2MP/16MP 13MP/5MP 13MP/5MP 13MP/5MP 16+2MP/24MP

Battery (mAh) 6,020 3,150 3,030 2,800 2,800 2,700 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes No

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/Yes

Launch November,2015 November, 2015 May, 2018 November, 2015 November, 2015 February, 2016 April, 2018

Price Rs. 17,500 19,999 13,999 12,999 15,300 12,550 19,999

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 MODELS

PARAMETERS LENOVO LYF MOTOROLA

Model Vibe P1 Vibe Shot Vibe X3 Z2 Plus Earth 1 Earth 2 Play

Display (inches/res) 5.5/1080x1920 5.0/1080 x 1920 5.5/1080x1920 5/1920x1080 5.5/1080x1920 5/1920x1080 5.5/1080 x 1920

Dimension (mm) 152.9 x 75.6 x 9.9 142.7 x 70 x 7.6 154 x 76.5 x 9.3 140.2x60x6.2 154 x 76.6 x 7.25 142x76x7.9 148 x 75 x 10.9

Weight (grams) 187 145 175 150 162.5. 140 169

Processor/RAM QS615 /2GB QS 615/3GB QS 808 /3GB QS 820/3GB,4GB QS 615/3GB QS 615/3GB QS615 /2GB

Operating system Android 5.1 Android 5.1 Android 5.1 Android 6.0 Android 5.1.1 Android 5.1 Android 5.1.1

Storage/Expandable 32GB/128GB 32GB/128GB 32GB/128GB 32GB,64GB/128GB 32GB/32GB 32GB/64GB 16GB,32GB/128GB

Rear/Front Camera 13MP/5MP 16MP/8MP 21MP/8MP 13MP/8MP 13MP + 2MP/5MP 13MP/13MP 21MP/5MP

Battery (mAh) 5,000 3,000 3,500 3,500 3,500 2500 3,630

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes No

Music Player/FM Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/No

Launch October, 2015 June, 2015 December, 2015 September,2016 January, 2016 Sept, 2015

Price Rs. 15,499 18,500 19,999 19,999 19,499 19,999 15,999 www.mymobileindia.com DECEMBER 2018 I 103 MYGUIDE

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 MODELS

PARAMETERS MOTOROLA OPPO SAMSUNG

Model One Power F1 S Galaxy J7 (2016) Galaxy On8 On Nxt J7 Prime J7 Max

Display (inches/res) 6.2/1080x2246 5.5/1280x720 5.5/1280x720 5.5/1920x1080 5.5/1920x1080 5.5/1920x1080 5.7/1920x1080

Dimension (mm) 156x76x8.4 154 x 76 x 7.38 76 x 151 x 7.8 151.7x76x7.8 151.7x75x8 151.7x75x8 151.7x75x8.1

Weight (grams) 205 160 169 169 167 167 167 OCTA-CORE Processor/RAM QS636/3GB MTK 6750/3GB Exynos 7870/2GB Octa-core/3GB Octa-core/3GB Octa-core/3GB MEDIATEK Operating system Android 8.1 Android 5.1.1 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 7.0

Storage/Expandable 32GB/64GB/256GB 32GB/128GB 16GB/128GB 16GB/128GB 32GB/256GB 16MP/256GB 4GB/32GB

Rear/Front Camera 16MP+5MP/12MP 13MP/16MP 13MP/5MP 13MP/5MP 13MP/8MP 13MP/8MP 13MP/13MP

Battery (mAh) 5,000 3,075 3,300 3,300 3,300 3,300 3,300

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/No Yes/Yes Yes/yes Yes/Yes Yes/Yes Yes/Yes

Launch October, 2018 August, 2016 May, 2016 September,2016 October,2016 September,2016 July, 2017

Price Rs. 15,999 16,444 14,900 12,090 14,900 14,900 17,290

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS VIVO XIAOMI ZOPO APPLE ASUS

Model V3 V5 MIMax 2 ZOPO SPEED 7 PLUS iPhone 5S Zenfone 3 Zenfone 3 Ultra

Display (inches/res) 5.0/1280×720 5.5/1280x720 6.44/1080 x 1920 5.5/ 1920 x 1080 4.0/640 x 1136 5.2,5.5/(1920x1080) 6.8/(1920x1080)

Dimension (mm) 143.6 x 71 x 7.5 153.8x75.5x7.55 174.1 x 88.7 x 7.6 153.6 x 76.5 x 8.8 123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8

Weight (grams) 138 154 211 164 112 144 233

Processor/RAM QS 616/3GB octa-core/4GB QS 625/4GB Octa-core /3GB Dual-core/1GB QS 625/3GB,4GB QS 652/4GB

Operating system Android 5.1 Android 6.0 Android 7.1.1 Android 5.1 iOS 9.2.1 Android 6.0 Android 6.0

Storage/Expandable 32GB/128GB 32GB/128GB 64/128GB 16 GB/64 GB 16GB,32GB,64GB/No 32GB,64GB/2TB 64GB/128GB

Rear/Front Camera 13MP/8MP 13MP/20MP 12/5MP 13 MP/5.0MP 8MP/1.2MP 16MP/8MP 23MP/8MP

Battery (mAh) 2,550 3,000 5,300 3,000 1,560 1 4,600

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes No Yes Yes

Music Player/FM Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/No Yes Yes

Launch May, 2016 November,2016 August, 2017 NA September, 2013 August,2016 August, 2016

Price Rs. 15,250 16,990 16,999 17,500 19,280 onwards 21,999/ 27,999 29,999

104 I DECEMBER 2018 MYMOBILE MYGUIDE

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS BLACKBERRY COOLPAD GIONEE HONOR HTC

Model DTEK 50 Max M5 Plus S6 Pro X9

Display (inches/res) 5.2/1920x1080 5.5/1920x1080 6.0/1920 x 1080 5.5/1920x1080 5.2/1920x1080 5.2/1080 x 1920 5.5/ 1080 x 1920

Dimension (mm) 147x72.5x7.4 152x75.5x7.6 - 153x75.3x7.6 145.5x71x7.45 143.2 x 71.9 x 8.5 153.9 x 75.9 x 7.99

Weight (grams) 135 170 210.8g 170 153 157 170

Processor/RAM QS 617/3GB QS 617/4GB Octa Core/3GB octa-core/4GB Kirin 950/4GB HS Kirin 935/3GB MT H X10/ 3GB

Operating system Android 6.0 Android 5.1 Android 5.1 Android 6.0 Android 6.0 Android 5.0 Android 6.0

Storage/Expandable 16GB/2TB 64GB/128GB 64GB/128GB 64GB/256GB 32GB/128GB 16GB/128GB 32GB/2TB

Rear/Front Camera 13MP/8MP 13MP/5MP 13MP/5MP 13MP/8MP 12MP,12MP/8MP 20MP/8MP 13MP/5MP

Battery (mAh) 3000 2,800 5,020 3,130 2,900 3,100 3,000

2G/3G/4G Yes/Yes/Yes yes/yes/yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No yes Yes Yes No Yes Yes

Music Player/FM Yes/Yes yes Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/No

Launch November,2016 May, 2016 May, 2016 October,2016 October, 2016 July, 2015 May, 2016

Price Rs. 21,000 24,999 27,000 21,130 29,000 22,999 25,990

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS HTC LG MOTOROLA

Model Desire 10 Pro Stylus 2 Stylus 2 Plus Play X4 Z 2 Play

Display (inches/res) 5.5/1920x1080 5.7/1280X720 5.7/ 1920 x 1080 5.2/ 1080 x 1920 5.5/1920x1080 5.2/1080x1920 5.5/1920X1080

Dimension (mm) 156.5x76x7.86 155 x 79.6 x 7.4 155 X 79.6 X 7.4 147 x 72.6 x 7.9 156.4x76.4x6.99 148.4x73.4x8 156.2X76.2X5.99

Weight (grams) 165 145 146 136 165 163 145

Processor/RAM Helio P10/4GB Quad Core /2GB Octa Core/3GB QS 808/2GB QS 625/3GB QS630/3GB QS 626/4GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 7.1 Android 7.1.1

Storage/Expandable 64GB/2TB 16GB/2TB 32GB/2TB 16GB,32GB/No 32GB/2TB 32GB/64GB/256GB 64GB/2TB

Rear/Front Camera 20MP/13MP 13MP/8MP 16MP/8MP 12.3MP/5MP 16MP/5MP 12+8MP/16MP 12MP/5MP

Battery (mAh) 3000 3,000 3,000 2,700 3,510 3,000 3,000

2G/3G/4G Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes No Yes Yes Yes

Music Player/FM Yes/Yes Yes Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes

Launch November,2016 May,2016 July, 2016 October, 2015 October,2016 October, 2017 July, 2017

Price Rs. 26,490 20,500 24,000 24,490/30,645 20,490 20,990 24,999 www.mymobileindia.com DECEMBER 2018 I 105 MYGUIDE

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS MOTOROLA NUBIA ONEPLUS

Model Z11 2 3T OnePlus 5 5T 6

Display (inches/res) 5.7/ 1440 x 2560 5.5/1920z1080 5.5/1080p 5.5/1920x1080 5.5/1080 x 1920 6.01/1080x2160 6.28/1080x2280

Dimension (mm) 153.9 x 76.2 x 11.06 151.8x72.3x7.5 151.8x74.9x9.85 152.7x74.5x7.35 154.2 x 74.1 x 7.3 156.1x75x7.3 155.7x75.4x7.8

Weight (grams) 179 162 175 158 153 162 177

Processor/RAM QS 808/3GB QS 820/6GB QS 810/3GB&4GB QS 821/6GB QS 835/8GB QS835/6GB QS845/6GB

Operating system Android 6.0 Android 6.0 Android 5.1 Android 6.0 Android 7.1.1 Android 7.1.1 Android 8.1

Storage/Expandable 16GB,32GB/128GB 64GB/2TB 64GB 64GB 64GB 64GB/128GB 64GB/128GB/256GB

Rear/Front Camera 21MP/5MP 16MP/8MP 13MP/5MP 16MP/16MP 16MP/16MP 16+20MP/16MP 16+20MP/16MP

Battery (mAh) 3,000 3000 3,300 3400 3,300 3300 3300

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes No Yes Yes Yes

Music Player/FM Yes/No Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/No Yes/No

Launch September, 2015 December,2016 July, 2015 December.2016 June, 2017 November, 2017 May, 2018

Price Rs. 26,999/ 28,999 29,999 22,999 22,000 32,999 32,999 34,999

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS PANASONIC SAMSUNG SMARTRON SONY

Model Eluga X1 Pro Galaxy A7 (2016) Galaxy A5/A7 (2017) J7 Pro t phone Xperia C4 Xperia XA

Display (inches/res) 6.18/1080x2246 5.5/ 1080 x 1920 5.2/5.5/1080X1920 5.5/1920X1080 5.5/1920x1080 5.5/1080 x 1920 5.0/1280 x 720

Dimension (mm) 155x75.5x7.9 151.5 x 74.1 x 7.3 144.8 x 71 x 7.3/ 150.3 x 77.4 x 7.8 158.2x78.2x6.98 150.3 x 77.4 x 7.9 143.6 x 66.8 x 7.9 151.5X74.1X7.3 Weight (grams) 195 169 157/I86 157 149 147 137 Octa core Processor/RAM MT6771/4GB Octa Core/3GB Octa Core/2GB/3GB QS 810/4GB MT6752/2GB MTK H P10/2GB Exynos/3GB Operating system Android 8.1 (Oreo) Android 5.1.1 Android 6.0 Android 7.0 Android 6.0 Android 5.0 Android 6.0

Storage/Expandable 6GB/64GB/128GB 16GB/128GB 32GB/256GB 64GB 64GB/128GB 16GB/200GB 16GB/200GB

Rear/Front Camera 16MP+5MP/16MP 13MP/5MP 16MP/16MP/16MP/ 13MP/13MP 13MP/4MP 13MP/5MP 13MP/5MP 16MP Battery (mAh) 3,000 3,300 3000/3600 3,600 3,000 2,600 2,300

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/yYes Yes/Yes Yes/No

Launch October, 2018 December, 2015 March, 2017 July, 2017 July,2016 June, 2015 May, 2016

Price Rs. 26,990 25,900 28,990/33,490 20,900 22,999 20,800 20,990

106 I DECEMBER 2018 MYMOBILE MYGUIDE

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS SONY XIAOMI VIVO

Model Xperia Z3+ Xperia C5 Ultra Dual Mi 5 X5 Pro V3 Max VIVO V5 Plus V7 Plus

Display (inches/res) 5.2/ 1080 x 1920 6.0/1080 x 1920 5.15/1080 x 1920 5.2/ 1080 x 1920 5.5/1080 x 1920 5.5/1080X1920 5.99/720x1440

Dimension (mm) 146.3 x 71.9 x 6.9 164.2 x 79.6 x 8.2 144.5 x 69.2 x 7.25 147.9 x 73.5 x 6.4 153.9x77.1x7.58 152.6 x 74 x 7.3 155.9x75.8x7.7

Weight (grams) 144 187 129 151 168 159 160

Processor/RAM QS 810 /3GB MTK6752/2GB QS 820/3GB QS 615/2GB QS 652/4GB QS 652/4GB QS450/4GB

Operating system Android 5.0 Android 5.1 Android 6.0 Android 5.0 Android 5.1 Android 6.0 Android 7.1.2

Storage/Expandable 32GB/128GB 16GB/200GB 32GB/No 16GB/128GB 32GB/128GB 64GB 64GB/256GB

Rear/Front Camera 20.7MP/5MP 13MP/13MP 16MP/4MP 13MP/8MP 13MP/8MP 12MP and 8MP/ 16MP/24MP 16 MP Battery (mAh) 2,930 2,930 3,000 2,450 3,000 3,160 3,225

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch June, 2015 August, 2015 April, 2016 June, 2015 April, 2016 42,736 September, 2017

Price Rs. 26,990 27,799 24,999 21,400 23,980 22,990 21,990

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS APPLE

Model iPhone 6 iPhone 6Plus iPhone SE iPhone 6S iPhone 6S Plus iPhone 7 iPhone 7 Plus

Display (inches/res) 4.7/750 x 1334 5.5/1080 x 1920 4.0/640 x 1136 4.7/750 x 1334 5.5/1080 x 1920 4.7/1334x750 5.5/1920x1080

Dimension (mm) 138.1 x 67 x 6.9 158.1 x 77.8 x 7.1 123.8 x 58.6 x 7.6 138.3 x 67.1 x 7.1 158.2 x 77.9 x 7.3 138.3x67.1x7.1 158.2x77.9x7.3

Weight (grams) 129 172 113 143 192 138 188

Processor/RAM A8,M8/1GB A8,M8/1GB A9,M9/2GB A9,M9/2GB A9,M9/2GB A10 Fusion, A10Fusion, M10/2GB M10/3GB Operating system iOS 9 iOS 9 iOS 9.3 iOS 9 iOS 9 iOS 10 iOS 10

Storage/Expandable 16GB,64GB/No 16GB,64GB/No 16GB,64GB/No 16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB

Rear/Front Camera 8MP/1.2MP 8MP/1.2MP 12MP/1.2MP 12MP/5MP 12MP/5MP 12MP/7MP 12MP,12MP/7MP

Battery (mAh) 1,810 2,915 1,614 1,715 2,750 1,960 2,900

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/yes/Yes Yes/Yes/Yes

Dual SIM No No No No No No No

Music Player/FM Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Launch September,2014 September,2014 March, 2016 September,2015 September,2015 October,2016 0ctober,2016

Price Rs. 23,999 24,999 onwards 24,000 onwards 39,990 onwards 48,998 onwards 45,775 omwards 59,999 onwards www.mymobileindia.com DECEMBER 2018 I 107 MYGUIDE

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS APPLE ASUS BLACKBERRY

Model 8 8 Plus iPhone XS Zenfone 3 Deluxe ZenFone AR DTEK 60 KEYone

Display (inches/res) 4.7/750 x 1334 5.5/1080x1920 5.8/1125 x 2436 5.7/(1920x1080) 5.7/1440x2560 5.5/2560x1440 4.5/1080 x 1620

Dimension (mm) 138.4 x 67.3 x 7.3 158.4 x 78.1 x 7.5 143.6x70.9x7.7 156.4x74.4x7.5 158.7 x 77.7 x 9 153.9x75.4x7 149.1 x 72.4 x 9.4

Weight (grams) 148 200 177 172 170 165 180

Processor/RAM A11 Bionic A11 Bionic A12 Bionic QS 820,821/6GB QS 821/8GB QS 820/4GB QS625/3GB/4GB

Operating system iOS 11 iOS 11 iOS 12 Android 6.0 Android 7.0 Android 6.0 Android 7.1

Storage/Expandable 2GB/64GB/256GB 3GB/64GB/256GB 4GB/64GB/256BG/512GB 256GB/128GB 64/256GB 32GB/2TB 32GB/64GB/256GB

Rear/Front Camera 12MP/7MP 12MP/12MP/7MP 12MP+12MP/7MP 23MP/8MP 23MP/8MP 21MP/8MP 12MP/8MP

Battery (mAh) 1,821 2,691 2,658 3,000 3,300 2,610 3,505

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No Yes Yes Yes No Yes

Music Player/FM Yes/No Yes/No Yes/No Yes Yes Yes/No Yes/Yes

Launch September, 2017 September, 2017 September, 2018 September,2016 August, 2017 November,2016 August, 2017

Price Rs. 61,990 70,800 99,990 25,999 49,990 29,999 39,990

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS GOOGLE HUAWEI HTC

Model Pixel 2 Pixel 2 XL Pixel 3 NEW Pixel 3 XL NEW P20 Pro 10 HTC U Play/Ultra

Display (inches/res) 5/1920x1080 6/1440X2880 5.5/1080x2160 6.3/1440x2960 6.1/1080x2240 5.2/ 2560X1440 5.2/1080X1920/ 5.7/2560X1440 Dimension (mm) 145.7x69.7x7.8 157.9x76.7x7.9 145.6x68.2x7.9 158x76.7x7.9 155 x 73.9 x 7.8 145.9 x 71.9x 9.0 162.41X79.79X7.99

Weight (grams) 143 175 148 184 180 161 145/175

Processor/RAM QS835/4GB QS835/4GB QS835/4GB QS835/4GB Kirin 970/6GB QS 820/4GB MediaTek/QS821

Operating system Android 8.0 Android 8.0 Android 9.0 Android 9.0 Android 8.1 Android 6.0 Android 6/Android 7

Storage/Expandable 64GB/128GB 64GB/128GB 64GB/128GB 64GB/128GB 32GB/128GB 32GB/2TB 32GB/256GB/64GB/ 2TB Rear/Front Camera 12.2MP/8MP 12.2MP/8MP 12.2MP/8MP+8MP 12.2MP/8MP+8MP 40+20+8MP/24MP 12MP/5MP 16MP/16MP/16MP/ 12MP Battery (mAh) 2,700 2,700 2,915 2,915 4,000 3,000 2500/3000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No Yes Yes No No No

Music Player/FM Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/Yes

Launch October, 2017 October, 2017 November, 2018 November, 2018 April, 2018 May,2016 February, 2017

Price Rs. 43,880 65,000 68,550 83,000 64,990 34,999 29,999/53,999

108 I DECEMBER 2018 MYMOBILE MYGUIDE

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS HTC LG MOTOROLA OPPO

Model HTC U11 G4 Dual SIM G5 V20 Moto X Force Moto Z Find X

Display (inches/res) 5.5/2560X1440 5.5/1440 x 2560 5.3/ 2560x1440 5.7/2560x1440 5.4/1440 x 2560 5.5/2560x1440 6.42/1080X2340

Dimension (mm) 153.9 x 75.9 x 7.9 148.9 x 76.1 x 8.9 149.4x73.9x7.3 159.5x77.9x7.6 149.8 x 78 x 9.2 153.3x75.3x5.19 156.7x74.2x 9.4

Weight (grams) 169 155 159 174 169 136 186

Processor/RAM QS 835 QS 808 /3GB QS 820/4GB QS 820/4GB QS 810 /3GB QS 820/4GB QS845/8GB

Operating system Android 7.0 Android 5.1 Android 6.0 Android 7.0 Android 5.1.1 Android 6.0 Android 8.1

Storage/Expandable 64GB/128GB 32GB/2TB 32GB/100GB 64GB/2TB 32GB,64GB/2TB 64GB/2TB 128GB/256GB

Rear/Front Camera 16MO/12MP 16MP/8MP 16MP/8MP 16MP,8MP/5MP 21MP/5MP 13MP/5MP 16MP+20MP/25MP

Battery (mAh) 3,000 3,000 2,800 3,200 3,760 2,600 3,730

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes Yes No Yes Yes

Music Player/FM Yes/Yes Yes/No Yes/No Yes/No Yes/Yes Yes/No Yes/No

Launch July, 2017 May, 2015 April,2016 December,2016 November, 2015 October,2016 July, 2017

Price Rs. 47,999 34,800 25,999 onwards 54,999 25,990 39,999 59,990

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS SAMSUNG

Model Galaxy S6 Galaxy S6 Edge Galaxy A9 Pro Galaxy Note 5 Galaxy S7 Galaxy S7 Edge Galaxy S8/Plus

Display (inches/res) 5.1/ 1440 x 2560 5.1/ 1440 x 2560 6/1920x1080 5.7/1440 x 2560 5.1/2560 X 1440 5.5/2560 X 1440 5.8/6.2/2960X1440

Dimension (mm) 143.4 x 70.5 x 6.8 142.1 x 70.1 x 7 161.7x80.9x7.9 153.2 x 76.1 x 7.6 69.6x142.4x7.9 72.6 x 150.9 x 7.7 148.9 x 68.1 x 8.0/159.5 x 73.4 x 8.1 Weight (grams) 138 132 210 171 152 157 155/173

Processor/RAM Octa core /3GB Octa core /3GB octa-core/4GB Quad core /4GB Exynos 8890/4GB Exynos 8890/4GB Exynos 8896

Operating system Android 5.0.2 Android 5.0.2 Android 6.0 Android 5.1.1 Android 6.0 Android 6.0 Android 7.0

Storage/Expandable 32GB,/No 32GB/No 32GB/256GB 32GB/No 32GB/200GB 32GB/200GB 64/256GB

Rear/Front Camera 16MP/5MP 16MP/5MP 16MP/8MP 16MP/5MP 12MP/5MP 12MP/5MP 12MP/8MP

Battery (mAh) 2,550 2,600 5,000 3,000 3,000 3,600 3000/3500

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No Yes No Yes Yes No

Music Player/FM Yes/No Yes/No Yes/Yes Yes/No Yes/- Yes/- Yes

Launch March, 2015 April, 2015 September,2016 August, 2015 March, 2016 March, 2016 April, 2017

Price Rs. 26,990 34,900 32,490 40,900/43,900 32,900 38,900 53,00/58,900 www.mymobileindia.com DECEMBER 2018 I 109 MYGUIDE

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE TABLETS MODELS

PARAMETERS SAMSUNG SONY VIVO APPLE

Model Note 8 Xperia Z5 Dual Xperia X Xperia Z5 Premium NEX iPad Mini 2 iPad Mini 4

Display (inches/res) 6.3/1440 x 2960 5.2/1080 x 1920 5/1920x1080 5.5/ 2160 x 3840 6.59/1080x2316 7.9/1536 x 2048 7.9/1536 x 2048

Dimension (mm) 162.5 x 74.8 x 8.6 146 x 72 x 7.3 143 x 69 x 7.7 154.4 x 76 x 7.8 162x77x8 200 x 134.7 x 7.5 203.2 x 134.8 x 6.1

Weight (grams) 195 156.5g 152 181 199 331 298.8/304

Processor/RAM Exynos 8895/6GB QS 810/3GB QS 650/ 3GB QS 810/3GB QS845/8GB A7,M7/1GB A8,M8/2GB

Operating system Android 7.1.1 Android 5.1 Android 6.0 Android 6.0 Android 8.1 iOS 8 iOS 9

Storage/Expandable 64GB/128GB/256GB 32GB/200GB 64GB/ 200GB 32GB/200GB 8GB/128GB/256GB 16,32GB/No 16GB,64GB,128GB/No

Rear/Front Camera 12MP/12MP/8MP 23MP/5MP 23MP/13MP 23MP/5MP 12MP+5MP/8MP 5MP/1.2MP 8MP/1.2MP

Battery (mAh) 3,300 2,900 2,620 3,430 4,000 23.8w 19.1W

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes No No

Music Player/FM Yes/No Yes/- Yes/- Yes/Yes Yes/Yes Yes/No Yes/No

Launch September, 2017 November, 2015 July, 2016 November, 2015 July, 2018 November, 2015 Spetember, 2015

Price Rs. 67,900 37,000 38,990 47,990 44,990 28,460 onwards 44,500

TABLETS TABLETS TABLETS MODELS

PARAMETERS APPLE ASUS MICROMAX SAMSUNG iPad Pro 9.7-inch iPad Pro 12.9-inch Model iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular ZenPad 8 LapTab Galaxy Tab S3 9.7 Tab A Display (inches/res) 9.7/2048x1536 9.7/1536 x 2048 12.9/2732 x 2048 8.0/1280 x 800 10.1/1280X800 9.7/ 1536 x 2048 8/800 x 1280

Dimension (mm) 240 x 169.5 x 6.1 240 x 169.5 x 6.1 305.7 x 220.6 x 6.9 209 x 123 x 8.5 259.2 x 175.4 x 9.2 237.3 x 169 x 6 212.1 x 124.1 x 8.9

Weight (grams) 437 1 713/ 723 350 1.1kg 429 364

Processor/RAM A8X,M8/1GB A9X,M9/2GB "A9X,M9 /4GB" QS MSM8929/2GB Intel 4 Gen/2GB QS 820/3GB QS425/2GB

Operating system iOS 9 iOS 9.3 iOS 9 Android 5.0 Windows 10 Android 7.0 Android 7.1 32GB,128GB,256GB/ Storage/Expandable 16GB, 64GB/No 32GB/No 16GB/- 32GB/64GB 32GB/256GB 16GB/256GB No Rear/Front Camera 8MP/1.2MP 12MP/5MP 8MP/1.2MP 8MP/2MP 2MP/2MP 13MP/5MP 8MP/5MP

Battery (mAh) 27.3W 27.9 W 38.5W 4,000 7,700 6,000 5,000

2G/3G/4G - Yes/Yes/Yes - Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No No No No No No

Music Player/FM Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Launch October, 2014 March, 2016 November, 2015 July, 2015 2,015 June, 2017 October, 2017 49,900 Onwards/ Price Rs. 38,000 65,900 nwards/ 12,496 10,999 47,990 17,990 61,900 onwards 85,900 onwards

110 I DECEMBER 2018 MYMOBILE ADD-ONS

Ambrane Smart Band AFB - 20 the right motivation to keep you going longer on ground

xpanding its portfolio, homegrown computer Eperipherals brand and powerbank maker Ambrane has launched ‘Smart Band AFB - 20’ in India. The smartband comes with a wide rectangular OLED display

iNr 1,999 and a silicone strap. The Smart Band AFB- 20 tracks calories burned, distance walked, floors climbed etc. with the Step Pedometer. It gives you a sedentary Price: reminder, pushing you to achieve your daily targets. Additionally, the Smart Band AFB- 20 monitors your sleep quality along with the silent vibration alarm

letting you create your own sleep patterns in sync with Corner Gadget your fitness goals. Equipped with a 45mAh battery, the Ambrane smartband comes with a claimed battery standby time of up to 7 days. The fitness tracker situation. Users will also get an emergency SOS feature provides notifications on messages, emails, WhatsApp through which calls will take place immediately. Users and calls received on your smartphone. can download the ‘Flag Fit’ app available on Google The smartband comes with ‘Anti-lost alert’ and ‘Find Play Store and Apple App Store, to get started. Phone’ features which, according to the company, allow The product is available with leading retail and the user to trace their mobile or tablet in an emergency online stores across India.n

EBTL Amour 3.0 Home automation simplified

BTL, one of the leading companies in home Made in India, the Amour 3.0 is a mobile-assisted smart Eautomation in the global market, has launched switching solution for the homes. It has been developed Amour 3.0, a simplified home automation system in keeping in mind the sentiments and desires of people who India. love their homes and has amazing features in the mobile app to make it user friendly. The product is exclusively available at Amazon. Talking about its USPs, the Amour 3.0 is quick and easy to install. It is said to be cost effective and has three years of replacement guarantee and two years of repair warranty. The all-new home automation system is shock proof, has two inbuilt USB chargers, Logi Touch, inbuilt WiFi and Sleep Mode.n

Price: iNr 1.5 lakhs (for 2-3 bhk) www.mymobileindia.com DECEMBER 2018 | 111 112 | DECEMBER 2018 Gadget Corner ADD- H and multi-functional, the headset in an over-the-he an in headset the multi-functional, and Fo playfully. play that cups ear the on lights ring LED ci with insane It your mood list. is engineered the said. company updates, future access and features more unlock for Verve Life” App on both Android and iOS devices to Connect “Hubble the Download go. you everywhere her take can you and portable now is Alexa voice. your just all need- you that information any out find or news breakingthe and scores cricket with updated you get Alexa will do just as her you – instruct Play music gym, tap simply the MFB and button your voice assis you are Whether said. the on company the move or in devic one in all MicroSD- AUX, Radio, FM Bluetooth, offeringversatile greatly and sound high-quality with owned virtual assistant. The iBall Breathe-M is elegant, Amazon- the with enabled comes which headset, iBall headset Another additiontoAlexa-enabled Breathe-M T Designed to enhance your décor Designed toenhanceyourdécor Truvison 5.1BT5075Speakers speakers feature a 13,000W PMPO and loud sound and little every clear. These sound surround detailed effect, making offersthat technology encoding DTS BT5075 comes with Dolby Digital and with along details of the track that is being control played. settings and volume indicates display LED unique its and décor speakers are designed to match the home’s good looks. According to the company, these said to be the perfect confluence of power and iswhich BT5075 – India in system speaker channel The iBall Breath-M smart LED headset breaths onbreaths headset LED smart Breath-M iBall The As for features, the Truvison Truvison the features, for As its Alexa portfolio with the launch of Breathe-M Breathe-M of launch the with portfolio Alexa its extendedhas iBall major electronics omegrown brands in India, recently launched its latest 5.1 latest its launched recently India, in brands electronics consumer leading the of one ruvison, ONS

online, online, ldable ldable rcular rcular with with tant tant the ad ad e, e, available across e-commerce platforms. Breath iBall The breath. last its till tunes its to battery, rechargeable the headphone will t make to you d Owing ease. utmost with radio and music calls, yo you handle lets headphone the Breathe-M buttons, use it even as a wired headset. Fitted with easy control youlets jack 3.5mm The beats. of kind every to beat when used for a prolonged duration. The Breathe-M will ev comfort of users assuring head-band and cups ear design comes with soft leatherette cushions fitted on its quality to your home. sou a cinematic aid in that bringing 95W RMS output On the connectivity front, it has the support for support the has it front, connectivity the On Bluetooth that lets you play your music wirelessly. wirelessly. music your play you lets that Bluetooth iNr 2,225 iNr cards, so users can simply plug-in and play music The speakersalsosupportUSBandSDorMMC with FM support that allows you to store up to to up store to you allows that support FM come with speakers these Also, formats. MP3/WMA also supports The speaker from any device. media Price : : Price

50 channels. Its full-function remote experience. The product is available available is product The experience. musicthe to comfort added brings stores in India. e-commerce and retail leading with n Price : : Price n iNr 5,999 iNr MY e-M is is e-M ance ance MOBILE he he en en ur ur nd nd ADD-ONS Portronics Muffs R Earphones Made for the audiophiles

xpanding its Muffs series, audio products maker EPortronics has launched ‘Muffs R’ Bluetooth headphones with mic in India. According to the company, it is lightweight, compact and comfortable enough to wear for prolonged hours. The company also claims that the headphones charge quickly giving the users battery backup for one full day. Muffs R headphones come with ergonomic eartips and neckband design. With the headphones, users can connect and listen to music and take calls wirelessly. One can also use the additional option of 3.5 mm auxiliary cable and a built-in mic and controls for calls and playback. These Bluetooth-enabled earphones have got inbuilt drivers Corner Gadget of 40 mm to assist in controlling the audio within a range of 10 metres. The earphones claim to deliver 10-15 hours of talk time and continuous audio playback of 15 hours on Price : a single charge. The headphones are available both iNr 3,999 online and offline.n

Detel Power Banks & Car Chargers Devices to keep you going

andset maker Detel recently iOS, Android and other USB-powered Hlaunched two ‘true-capacity’ devices. The power banks come with power banks and two car chargers three USB 2.0 ports each, quick charge in India. The power banks – Detel support, 9-layer circuit chip protection Style and Detel Swag – come with and 1-year manufacturer warranty. The 10,000mAh capacity and are two devices also feature LED indicators priced at Rs 799 each. On the and torch. other hand, the car chargers, According to the company, the DC24 and DC34, are priced at car chargers have been designed for Rs 299 and Rs 399 respectively. universal usage and compatibility The four new devices are available with most cars. The chargers are fitted for purchase on Detel’s website, with smart safety systems for protecting B2BAdda and major offline the gadgets from over current, distributors. overcharging and overheating. They The Detel Swag comes with a come with 3 USB ports each, enabling leather look and a digital display. one to charge multiple devices at a Both power banks support a sleek time. The USB output current of the and compact exterior. The two DC24 and DC34, as per the specifications, power banks are compatible with all is 2.4A and 3.4A respectively. n

www.mymobileindia.com DECEMBER 2018 | 113 114 | DECEMBER 2018 Gadget Corner ADD- T as ruggeditgets The backcoverbyElementCaseis REV iPhone7Case cover is also available for iPhone 7 Plus, iPhone 8 iPhone back Plus, 7 iPhone REV for The available also is cover requirements. drop-test specification vehicle moving militaryall a meets cover back sturdy This mph. 65 at from and feet 10 from drop-tested gets. It has 10/65 high impact protection and has been bending. and twisting resist to and lightweight exceptionally be to proprietary engineered is frame Truss The structural chassis. X-frame featurescover back Thedrops. bumps and extreme withstand to energy dissipates design four-corner absorbing impact exclusive The corners. shock smartphone. drop- with comes case Apple back REV The the of speakers and mics, ports, M connect two smartphones at the same time. It has a has It time. same the at smartphones two connect Bluetooth v4.2+ EDR for wireless connectivity. It c It connectivity. wireless for EDR v4.2+ Bluetooth with equipped come earphones The India. in InTunes Sweat-proof magneticBluetoothearphones PTron InTunes Price : : Price This incredibly lightweight case is as rugged as it it as rugged as is case lightweight incredibly This designed toallowseamlessaccessallbuttons, isCase Element by cover back 7 iPhone REV he proof magnetic Bluetooth earphones, dubbed dubbed earphones, Bluetooth magnetic proof obile accessories brand PTron has launched sweat- iNr 749 iNr ONS

and and an an attained its reputation. brand the way the protection phone innovating and premium market, Element Case is continually redefini Case is Element continually market, premium iPhone 8 Plus. 32Ω. offer driver size of 14.2nm and a speaker impedance of Bluetooth connectivity range of up to 10m. The earp also be purchased from offline retail stores as well. PTron.inand LatestOne.com Flipkart, canIt website. Bluetooth-enabled tablets, laptops and computers. It is compatible with all smartphones - Android, iOS and three in colour options comes – Gold-Black, InTunes Grey-Black and PTron Red-Black. The standby. of hours 1 and time working hours 2.5 deliver to claims that to carry. it It comfortable is by backed a b 100mAh that can help wrap the earphone round the neck, magnetic mak embedded with earbuds metallic has InTunes the longevity of the device, according to the company. The proof earbuds ensure comfort, convenience and extend design toensuremaximumnoisereduction.Itssweat- Widely recognized as the longtime leader of the ultra- The InTunes is said to come with in-the-ear secure secure in-the-ear with to InTunes is The come said The new earphones are available online on Amazon, n MY hones attery attery MOBILE n ing ng ng 00 00 fit fit ADD-ONS

Google-certified Android TV by Micromax Discover sharp and smart viewing experience

trengthening its smart TV line up in India, Shomegrown recently introduced its first Google-certified Android TV which is available in two variants, 49-inch and 55-inch. The newly-launched smart television, which does not have a name yet, is said to be bigger and better than the company’s previous launches. While the smaller 49-inch variant is priced at Rs 51,990, the bigger 55-inch variant is priced at Rs 61,990. Micromax had launched Yu Yuphoria LED TV in India for Rs 18,499. Gadget Corner Gadget The two Google-certified smart TV features High-Dynamic Range technology and it comes with company’s Pure Sound Technology. Micromax says that Google Play Store which gives users unlimited access to its audio technology is certified by Dolby and DTS-HD. games, movies and music. Furthermore, the Indian electronics giant is also boasting In terms of the specs, the television is powered by a of Eco Energy certification for power efficiency in its smart quad-core Cortex-A53 processor and it runs on Android TV. Oreo. It comes with 2.5GB DDR3 RAM and 16GB EMMC The most notable feature of the newly-launched smart internal memory and it has Wi-Fi and Bluetooth for TV is that it comes with built-in Chromecast and Mobile connectivity. High-Definition Link (MHL) connectivity, which will In addition to this, Micromax’s Google certified enable users to connect their smartphones, tablets, and Android TV comes with two 12W speakers that feature the other devices with the Andriod TV. n

Riversong Ray Series Power Banks power on the go

mart gadget brand Riversong has launched ‘Ray Series’ power Sbanks for mobile devices in India. The ultra-lightweight, power- packed, slim and pocket-fit power banks from Riversong with multiple safety protection come in three variants-- Ray 5, Ray 10, and Ray 20. The ‘Ray Series’ power banks can be recharged using both USB Type-C cable and Micro USB cable, helping the user to conveniently use the same cable to charge the phone and the external power bank. They are more than just power banks with its over-voltage, over-current, and short circuit protection systems. While Ray 5 serves as a pocket-sized elegantly designed power bank that adds to the battery power of your smartphone, the colossal 10,000mAh Ray 10 and Ray 20 can charge devices simultaneously serving as an ideal travel companion with its enormous capacity. n

DECEMBER 2018 | 115 ADD-ONS

Asus VivoBook S15 & S14 Bold, colorful and lightweight laptops

aiwanese tech giant Asus has come up with two for Wi-Fi 802.11ac, USB Type-C (v3.1), USB Type-A Tnew lightweight laptops – VivoBook S15 (S530) (v3.1), HDMI and a microSD card slot. They come with and VivoBook S14 (S430) in India. These are the first fast charge technology, which allows the laptops to gain laptops from the company to come with its three-sided up to 60 per cent charge within 49 minutes, which NanoEdge design, which has much smaller top and side is paired with the company’s Battery Health Charging bezels. VivoBook S15 (S530) and VivoBook S14 (S430) technology to provide users with a safer charging come with 86 per cent and 84 per cent screen-to-body experience. ratio respectively. Both the laptops are available in five colour options The display panels of both the laptops come with – Icicle Gold, Firmament Green, Silver Blue, Star Grey wide-view technology, which makes the display visible and Gun Metal. While the S14 is a Flipkart exclusive

Gadget Corner Gadget even when viewed from extreme angles. and comes with a starting price of Rs 54,990, one can Both the devices are powered by up to 8th-Generation purchase the S15 from Asus exclusive stores at a price Intel Core i7 processors paired with Nvidia GeForce MX150 starting at Rs 69,990. n discrete graphics card. They come with a dual-storage design, which the company claims will offer users easy multitasking, multimedia editing and a casual gaming experience. On the connectivity front, both the laptops have the support

Price: iNr 29,990

116 | DECEMBER 2018 MYMOBILE T Music to the ears the to Music ToshibaProducts Audio speakers, sound bars, portable CD players, CD/USBplayers, CD portable bars, sound speakers, wireless and wired earphones, gaming headset, portable of India. in products these distributor and importer authorized as appointed been also has TeknoDome addition, In market. India north for products Toshiba’saudio launched has ASC400 with 60W and 400W output respectively. and resistant the othertwoportablespeakers -TY-ASC60 andTY-proof splash and water and weight in TY-speakers Bluetooth WSP21 which is lig extremely the Whereas, earphone. wired and magnetic wireless wireless foldable and wired headset, true wireless Bluetooth earphone, software), surround virtual (with headsetgaming includes company the by launched radios, pocket radios and micro component system. The The newly-launched range of audio products includes The RZE series of headphones and earphones earphones and headphones of series RZE The electronics in Middle East and CIS market, market, CIS and East Middle in electronics consumer of distributor leading a eknoDome, ht ht

ASW81with USB port and Bluetooth in each. MicroCompo - TY-ASW86CD Micro andCompo - TY- The range of micro component systems includes DVD featur and recording Bluetooth with equipped radios CDand speakers with turntableconversion12-inch Toshiba Soundbar from Rs 6,366 to Rs 14,899 • CD Radio from Rs 5,599 to Rs 1,4699 • BT headset with mic from Rs 1,076 to Rs 1,999 • Wireless headphones would start from Rs 1,736 to • as follows- BT wireless earphones from Rs 1,005 to Rs • True wireless headphones from Rs 3,088 to Rs • Wired headphones from Rs 853 to Rs 1,499 • Wireless earphones from Rs 1,977 to Rs 2,999 • Moreover, Moreover, its sound range systems includes portable The price range of the following audio products are are products audio following the of range price The 1,499 5,999 Rs 3,329 ADD- n ONS DECEMBER 2018 | e. e.

117 Gadget Corner ADD-ONS

JBL PartyBox 200 & PartyBox 300 Speakers Set the stage for an epic event

amsung subsidiary Harman International has launched make the things more interesting, the two speakers come Stwo new premium party speakers under the JBL brand with built-in light shows which can be customised using – PartyBox 200 and PartyBox 300 – in India. While the three lighting modes – meter, pulse, and party. JBL PartyBox 200 is smaller in size, the JBL PartyBox 300 In addition, users can also connect the two PartyBox is comparatively larger. The two speakers are available speakers wirelessly using the True Wireless Stereo for sale via JBL India’s e-shop and other online and retail technology using Bluetooth connection for amplifying channels, including 350 Samsung brand stores across the sound. For even larger sound, connect two PartyBox the country. speakers to create a crowd friendly, amplified listening Talking about features, both PartyBox 300 and PartyBox experience.

Gadget Corner Gadget 200 come equipped with two 6.5-inch woofers and three For battery purposes, the bigger JBL PartyBox 300 2.5-inch tweeters and they feature Bluetooth technology, has a claimed life of up to 18 hours of playtime once which allows users to stream high-quality music from fully charged. It can be powered up by plugging in to a their smartphones or tablets wirelessly. Besides, both the 12V DC source or using the built-in 10,000mAh battery. speakers come with a USB port, a 3.5mm Aux-in port for The company, however didn’t specify the claimed battery connectivity and they come with a special feature which life of the PartyBox 200. Interestingly, the launch of the allows users to pre-program them ahead of a party or event company’s two new party speakers follows the launch of its with a favourite playlist from a USB thumb drive. portable speaker- JBL Xtreme 2-- in August this year. n The two newly-launched speakers also come with a mic or a guitar port which enables users to connect their guitars Price: INR 32,499 (PartyBox 200); or microphones for hosting a karaoke night at home. To INR 35,999 (PartyBox 300) www.mymobileindia.com seamless access to apps to access seamless with screen your to glued Stay Daiwa D43QUHD-N53 TV TV D43QUHD-N53 Daiwa D 4K HDR Technology, A+ Grade Panel and a contrast contrast a and Panel Grade A+ Technology, HDR 4K Daiwa’s include TV the of features Other 3840x2160. metal on the frame and features a screen resolution of N53’. inches) ‘Quantum Luminit smart LED TV - ‘D43QUHD- the Reds, Greens and Blues fused with wide colour gamut NTSC 95% that enhances It com range. colour extended and contrast dramatic more real-life details. ratio of for 500000:1 and clearer picture smoother The Quantum Luminit 4K LED smart TV sports sports TV smart LED 4K Luminit Quantum The The TV has got a built-in 20W Soundbar audio audio Soundbar 20W built-in a got has TV The brings and HDRX, by powered is TV smart The portfolio with the launch of its new 109cm (43 (43 109cm new its of launch the with TV portfolio LED smart Quantum its expanded has aiwa Price: Price: with with iNr 26,990 iNr es es and e-commerce stores in India. for convenience. keypad QWERTY a has also and mouse air an as works smart TValsocomeswithaWeb PlayRemote,which also allows technology users to access The set-top box with TV box. remote. The set-top the from directly be can accessed that moments of wall a creates that smartphone. ThetechnologycreatesaTVGuideApp voice command), that workswhen downloaded onthe (with technology Sensy AI-powered with comes TV apps like Netflix, Hotstar and YouTube. access users gives TV the Nougat, 7.0 Android With 8GB. to up space storage and RAM 1GB technology,

The all-new smart TV is available with leading reta leading with available is TV smart all-new The the viewing, smarter for controls smarter Bringing ADD- n ONS DECEMBER 2018 | to to il il

119 Gadget Corner 120 | DECEMBER 2018 Gadget Corner ADD- Equipped with micro dimming technology dimming micro with Equipped Lloyd L55U2F0IU & L65U2G0IU TVs L65U2G0IU & L55U2F0IU Lloyd W contrast control. Similarly, the HDRi and backlight backlight and HDRi and white colours black enables the technology control Similarly, control. contrast fine enables technology,which dimming micro with to the next level. quality image enhances on that based technology is ULED unique televisions of range new The customers. matchless a and deliver more intuitive television viewing experience for to the televisions of range ULED 4K leading India’s of one consumer durable Lloyd, company, has unveiled next-generat t ecosystem, in positioning television its consolidate further and market undergoing a seismic shift. and technology in breakthrough innovations,TVviewingexperiencetoois advancements the recent all the in With change times. significant a through gone has The new range of smart ULED televisions is equipped is equipped televisions ULED of smart range new The In ordertotapthegrowthpotentialinsmartTV universe, such as OLED universe, and the QLED, landscape television the in technologies new of plethora ith ONS more more ion he he global apps, fast boot, and customizable launcher f smart viewing. launcher customizable and boot, fast apps, global 20 one-touch-access, with platform system operating angle. ThetelevisionalsohasUltraFluidLinux-based every from workmanship sophisticated showcase which rich and natural colour displaying and 360-degree design colour spacetransformationtechnologywhichenables respectively. 2,39,990 Rs of 55 and 65 inches that are priced at size Rs 1,69,990 screen and with L65U2G0IU and L55U2F0IU models- fits to the home environment. The television comes in two the and screen bezel that beautiful blends together that design décor. home’s the with blends metallic seamlessly modern a with space living the enrich which frame metal pure with comes television accurately for a soothing effect on eyes. The smart ULED The new range also comes with white colour gamut and Also, its super slim design eliminates the space between n

[email protected] MY ly ly and MOBILE 0+ 0+ es es or or BOOK MOBILE DEVICES & YOUR SPACE NOW ACCESSORIES PAVILION @

Pragati Maidan, New Delhi, India 29-31 January 2019

PREVIOUS EVENT HIGHLIGHTS 20,386 685 180 36 1,233 Visitors Exhibitors Speakers Conference Sessions Delegates TECHNOLOGY SHOWCASE • Smart phones / Tablets • Headphones • USB cables • Smart watches • Screen protectors • Card readers • Mobile power banks • USB chargers • USB storage devices • Wearable electronics • Cases and covers • Wireless chargers • Bluetooth speakers • Sport & Health wearables • and many more…

Supports Media Partner Co-Organiser Organiser

Ministry of Electronics & Information Technology Ministry of Micro, Small and Medium Enterprises Ministry of Science & Technology Government of India For Further Details, Please Contact Mr. Rameez | Email: [email protected] | Mob: +91 99585 04913 | Tel: +91 11 4279 5038 C-103, Okhla Industrial Estate, Phase III, New Delhi 110 020, India www.convergenceindia.org Exclusive VANTAGE T 6.5 feetfromit.Soaccordingly, pick get a 65-inch TV you should sit around and thescreen.Usingthismethod,ifyou number of inches you’ll ideally put between you the is result the and 0.84, by screen your of width home. We have a simple formula, you should divide the diagonal see the individual pixels on the screen, your TV is too big for your there are a few other things you’ve to consider. Distance, if you can right from 14 inches to 100 inches. We say bigger is better but prerequisites before you dive in to buy a TV. of list TV.a mediocre compiled We’vea for settle merely to us drive and decision our cloud often could TV a choosing of Size does Matter: TVs, LED, OLED – the list is eternal! The perplexity options tochoosefrom.4K,HDR,FullHD,Smart last decadewhichhasresultedinawiderangeof V technologyhasmadeexemplaryadvancesinthe Things to consider before There is an immense variety of TVs available,

POINT TVs is its inbuilt ability toTVs isitsinbuiltability browse the make a Smart TV better TV make aSmart thanother buying aTV and checktheweather forecast or internet. You canflipthrough web pages, doyour homework, fundamental features that trade Bitcoins whilebeing By Arjuun Bajaj seated comfortably on “One of the your sofa” a screen size that will fit comfortably into that space. or bottom. of these ports. Ideally, opt for a set that has the ports on the side placement the is mind in keep to thing Another ports. HDMi 2 make sure you have room for more. Make sure they have at least count the number of gadgets you will ideally link with your TV and up 3 ports already. To make things simpler, before you buy one, sound bar, yourlaptopandagamingconsoleyou’veused attention tothenumberofHDMIinputsasethas.Hookup to treatthisfeaturewithnonchalancebutitisnecessarypay screen have more detail. TV. Thebiggestbenefitof4KTVsisthatsmall objectsonthe resolution which is almost four times the pixel found in your HD more offers 4K or HD Ultra resolution. HD Full or high offer sizable numberofTVsavailablewiththetag‘HDready’,which picture, usually in terms of horizontal lines of pixels. There are a friends and family. webcam, extends to full screen for better video calling with your which is Skype. Some higher-end TVs, with the help of an optional Several Smart TVs integrate preloaded social media apps, one of services. Demand on Video the is TV smart a on feature used while being seated comfortably on your sofa. Probably, the most your homework, and check the weather forecast or trade Bitcoins ability to browse the internet. You can flip through web pages, do features that make a Smart TV better than other TVs, is its inbuilt

hamartia: poor sound quality. While buying a TV, you may be Connectivity -MoretheMerrier: Sounds Good: Sounds Resolution: every home and electronic store. One of the fundamental

given the number of Watts that power your speaker, but traditional TVs, the Smart TV has now laid siege to traditional TVs,theSmartTVhasnowlaidsiegeto The resolution defines the sharpness of the TV TV the of sharpness the defines resolution The that’s pretty much useless as it doesn’t determine Even the finest, sleekest, dazzling TV has its its has TV dazzling sleekest, finest, the Even how your TV will sound. In fact, you should should you fact, In sound. will TV your how sound. sound. Smart TV:Smart consider the number of speakers, the placing which blares out a more clean, rich, in depth of these speakers and its configuration. configuration. its and speakers these of have their speakers fitted at the bottom bottom the at fitted speakers their have is definitely impacted. Modern TVs usually Given that the TV has a thinner body, audio The author is CEO & Founder, Daiwa Founder, & CEO is author The n A break away from the lineage of of lineage the from away break A We oftenhavethetendency MY MOBILE

RNI REG NO. DELENG/2005/15033 DL (ND) : 11/6100/2018-19-20 Posting Date 26th to 31st every month Publishing Date : 22-11-18

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