A Brief History of Since BANDAI’s establishment in 1950, the Company has developed numerous hit products through the years that reflect the spirit of the times. Always with the Dreams of the Times Here, we trace BANDAI’s footprints in time through a geneology of some of these hit products. Milestones at BANDAI Signature Products Milestones at BANDAI Signature Products

BANDAI-YA was founded by Naoharu 1950 Yamashina, the Company’s rst ★ president. e Company started out as BANDAI-YA Inc. established in ★ Nekonyanbou beomes a hit product 1950 Asakusa-Kikuyabashi, Taito-ku, Tokyo a wholesaler of celluloid toys and metal 1986 vehicle toys, as well as rubber otation Sales of BANDAI’s aids, and introduced its rst original rst toy with product product, the Rhythm Ball, in September Nekonyanbou warranty begin ★ Industry pioneering quality-control of 1950. is was the rst sign of ★ BANDAI enters the lifestyle goods 1955 system established, and sales of BANDAI’s future as a developer and market BANDAI’s rst toy with product inventor of toys. 1987 ★ e Saint Seiya Saint Cloth warranty begin. animation series becomes a hit e Kamen Rider Henshin 1971 Saint Seiya Saint Cloth ★ Name changed from BANDAI-YA Inc. (Transformation) Belt was developed 1961 to BANDAI Inc. by Popy Co., Ltd., a group company set up to specialize in manufacturing 1988 ★ BANDAI enters the card game character-based toys. e belt featured market gimmicks similar to the one worn by ★ BANDAI AMERICA INC. established. the TV character, such as a glowing, 1993 ★ e Kamen Rider Henshin spinning typhoon at the center of the ★ 1971 buckle, as well as novel packaging. It e series becomes a hit With the catchphrase of “In (Transformation) Belt becomes a hit among young girls. product. became a mega-hit, selling over 3.8 1993 the name of the moon, I will million units during the time the TV ★ e Power Rangers series is punish you!” Sailor Moon program was on the air. introduced to the American market captured the admiration of girls all over Japan. BANDAI Power Rangers merchandised a range of hit 1974 ★ Chogokin Mazinger Z launch 1974 products from the show, such is is the noteworthy rst model of as transformation items, rods, the Chogokin series, which to this day 1994 ★ Charadeco launch and dolls. e TV animation represents BANDAI’s line of series went on to become a ever-popular character-based toys for long-running hit that was ★ Super Sentai action hero series launched boys. With its die-cast construction broadcast for ve consecutive 1975 giving it weight and presence, nely years. detailed features, and the“rocket ★ punch” function, this product achieved 1995 e BA NDAI Children’s ★ BANDAI enters the capsule products market widespread popularity, selling over Questionnaire is launched 1996 ★ BANDAI (H.K.) CO., LTD. 500,000 units in its rst year. 1977 established in Hong Kong as an Tamago (Egg)+Watch = overseas manufacturing base Tamagotchi. Based on the innovative concept of a ★ Space Battleship Yamato plastic e Space Battleship Yamato plastic ★ “portable digital nursing models launch 1977 model series was developed with 1996 Tamagotchi launch attention to quality and targeted high game,” Tamagotchi became an astounding, overnight hit ★ Ultraman soft vinyl gures launch school students and young adults, the 1978 main fan base of the TV program. At among high school girls, the time, the show boasted a 12 to recording domestic and 22% audience rate as an animation international sales of 40 HYPER YO-YO ★ HYPER YO-YO launch TV program and drew in over 2.25 million units. Reintroduced as 1997 ★ Digital Monsters launch the Tamagotchi Plus series in ★ Gunpla launch million viewers as a feature lm. After 1980 attaining sales of 250,000 units in the 2004, it is now growing again rst three years, the series has in popularity among continued to spawn a wide array of elementary school girls. products. ★ Primopuel talking stued toys 1999 launch 1999 ★ BANDAI enters the candy toy market Digital Monsters 1981 e Plastic Model series, Primopuel is an emotionally 1980 known more commonly among soothing stued toy with a enthusiasts as Gunpla, has sold over built in optical sensor that ★ BANDAI adopts “Dreams and Creation” 400 million units to date. Product talks in a wide range of phrases and sings songs in reaction to as a corporate slogan and renews its strengths such as reasonable pricing ★ Bikkura? Tamago bath salts launch corporate logo to the current version and easy assembly worked in synergy being touched or cuddled. e 198 3 2002 doll has a fan base from young ★ with the popularity of the animation BANDAI enters the apparel market to old and was developed as a ★ series and sparked a Gunpla boom Kinniku-Man (Muscleman) erasers become when the product was launched. By toy to be enjoyed across three Kinniku-Man a hit as a vending machine capsule product generations; mainly for seniors (Muscleman) eraser 1981, the following year, the series was so popular that overall sales nished with child reaing, but also for their chidren and 198 4 ★ Donjara children’s mahjong games launch reached 25 million units, with 2004 ★ Pretty Cure series launched production unable to keep up with grandchildren. demand even at full capacity.

19 20 A Brief History of BANDAI BANDAI - From Japan to All Over the World

Milestones at BANDAI Signature Products

★ Management integration with DATACARDDASS arcade game LIMITED; formation of BANDAI 2005 machines were introduced in 2005 NAMCO Holdings Inc. March 2005 as a new digital ★ Operation of DATACARDDASS begins card interface for hosting video BANDAI NAMCO games played together with Holdings Inc. BANDAI’s character card established games. In the rst year of their ★ e BANDAI Hobby Center plastic release, 7,000 of these machines 2006 model production plant opens in were installed in the Japanese Shizuoka Prefecture market. After robust growth driven by combining the popularity of animation BANDAI Hobby ★ Omochanomachi BANDAI Museum characters from Dragon Ball Z Center opens in Mibu Town, Tochigi Prefecture and NARUTO with the play capability of DATACARDDASS, 2007 ★ Tamagotchi Department Store opens in Harajuku, Tokyo as an ocial the game machine lineup was Tamagotchi shop strengthened in 2006 to include Tamagotchi for girls and Digital Monsters for boys.

Omochanomachi ★ BEN 10 toys become a hit product on the BANDAI Museum 2008 Aikatsu! is an animation series global market 2012 featuring a girl striving to become a teen idol as the main character. BANDAI’s merchandizing of the series has expanded beyond TV broadcasts ★ 2009 e ocial Premium Bandai shopping and DATACARDDASS to the Mojibakeru site opens marketing of apparel imbued The Toys and Hobby Strategic Business Unit’s mid-term vision Kanji-Animal with the same spirit as the from fiscal 2015 through fiscal 2017 Transformers school uniform and clothing The star mark (☆) is the idea of wanting the individual employees ★ worn by the main character. e candy toy Mojibakeru Kanji-Animal of the Toys and Hobby SBU“to become stars” acting globally. Transformers launch e life-sized silhouette of the 2010 ★ GUNDAM Café opens in Akihabara, heroine striving to realize her Tokyo as an ocial Gundam cafe dreams has struck a chord among elementary school girls. ★ Cumulative sales of Gunpla surpass 400 GUNDAM Café million units

★ Aikatsu! series launched 2013 2012 ★ STR ICT-G, an apparel brand capturing Merchandise designed to the spirit of Gundam, launch realize the childhood dreams of women became a hot topic in Japan. BANDAI leveraged Sailor Moon and other beloved childhood animation heroines ★ Merchandise targeting the women market 2013 become a hit of women in their 20s and 30s to turn out a wide array of products including cosmetics and collectors gures. © 2 0 1 5 テ レ ビ 朝 日・東 映 A G・東 映 © B A N D A I・W i Z /TV TOKYO・2014Teamた ま ごっちTV TM & ©Sprükits. TM & © DC Comics (s15). TM & ©Sprükits.©2015Microsoft. ★ Hako Vision, a palm-sized projection ©Disney ©Toei Company, Ltd ©SCG Power Rangers LLC. All Rights Reserved. ©2011 石森プロ・テレビ朝日・ADK・東映 ©2011 ISHINOMORI PRODUCTION INC. and 2014 mapping device, becomes a hit TOEI COMPANY, LTD. All Rights Reserved. ©2014 テレビ 朝 日・東映AG・東映 ©2013 TOEI COMPANY,LTD.ALL RIGHTS RESERVED. ©Masami Kurumada ／ Saint ★ e Yo-kai Watch series becomes a hit 2014 Seiya soul of gold Production committee ©LYW ©SOTSU・ ©BNP/BANDAI, DENTSU, TV TOKYO ©石森プロ・東映 ©2014 石森プロ・テレビ朝日・ADK・東映 DX Yo-kai Watch ©円谷プロ ©L5/YWP・TX ©2014 LEVEL-5 Inc. ©ふなっしー ©Disney/Pixar©Disney ©ABC・東映アニメーション ©BANDAI,WiZ ©TRYWORKS ©Q-LIA BANDAI created a buzz with ©やなせたかし／フレーベル館・TMS・NTV ©Fujiko-Pro,Shogakukan,TV-Asahi,Shin-ei,and ADK ©BANDAI 2006 ©BANDAI 2014 ©フジテレビジョン ©1999 BANDAI・WiZ Hako Vision, a palm-sized device ©尾田栄一郎／集英社・フジテレビ・東映アニメーション ©車田正美／「聖闘士星矢 黄金魂」製作委員会 ©ダイナミック企画・東映アニメーション © & TM Lucasfilm Ltd. ©1976, 2015 SANRIO CO., LTD. APPROVAL NO.S555727 ©創 通・サ ン ラ イ ズ・テ レ ビ 東 京 ©創 通・サンライズ・MBS ©西﨑義 展 ／ 2014 宇 宙 戦 艦ヤマト2199 製 作 委員会 ★ A series of products, content and events for the easy enjoyment of 3D projection mapping and other ©2012 宇宙戦艦ヤマト2199 製作委員会 ©Nintendo･Creatures･GAME FREAK･TV Tokyo･ShoPro･JR Kikaku ©Pokémon ©Fujiko-Pro,Shogakukan,TV-Asahi,Shin-ei,and ADK 2015 commemorating the 35th anniversary of ©武 内 直 子･PNP･東 映 ア ニ メーシ ョン © ／ PNP, ©OTANJOUBIKAI ©BNP/BANDAI, NAS, TV TOKYO ©BANDAI ©LMYWP2014 Gunpla is launched video images. BANDAI sells projection mapping recreations ©BNEI ／ PROJECT CINDERELLA ©mixi, Inc. All rights reserved. ©武内直子・PNP・講談社・東映アニメーション ©L5/YWP・TX©BANDAI ©バードスタジオ／集英社・フジテレビ・ of actual events, and character 東映アニメーション ©PANINI S.p.A. All Rights Reserved The Trading Card Game is developed by PANINI and the online game is developed for PANINI by BANDAI. 35th anniversary of tie-in products. ©池田理代子プロダクション ©高橋留美子／小学館 ©創通・サンライズ ©ダイナミック企画 ©東北新社 ©ゆでたまご／集英社・東映アニメーション ©車田正美／集英社・東映アニメーション Gunpla ©1993 SABAN INT. ©BANDAI 1997 ©1998 BANDAI/WiZ ©BANDAI 2005 ©東京ミチテラス 2012

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