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PROMO • DIGITAL • CAMPAIGN 2017 04.12.17 FEAR FACTOR PROMO CONCEPTS STRATEGY SUMMARY: OUR JOB (Re)introduce our MTV viewers to this veteran game show; promote a familiar title with new hooks. OUR AUDIENCE: P18-34 Reality competition fans- teens new to the franchise, but also 20-somethings who remember the original series as a family viewing destination THE CREATIVE INSIGHT Laugh fear in the face. MTV's Fear Factor is fun-scary, not scary-scary. With a real-life action star host, our Fear Factor is a non-stop thrill ride that encourages viewers to question the limits of their own courage. TONE FUN, loud, thrilling, competitive 04.12.17 FEAR FACTOR PROMO CONCEPTS SECRET WEAPON: LUDACRIS AS THE HOST He’s a legendary hip-hop artist and film action star with a huge following, the perfect combination. As host, Ludacris will play both coach and cheerleader, pushing the contestants to prove themselves and adding an element of fun to the competitions. His captivating personality will breathe new life into the show and our campaign. TWITTER — 11.9M followers INSTAGRAM — 8.2M followers FACEBOOK — 20M likes PROMO CREATIVE: CONCEPT #01 CONQUER YOUR FEAR Fear Factor’s premiere on MTV is an opportunity to face some of our greatest fears, whether it’s snakes, heights, clowns, or dropping a phone in the toilet. The creative focuses on the specific anxieties of our younger audience. It also pokes a little fun at what we may consider “real life” phobias, and encourages us to step up and laugh fear in the face. 04.12.17 FEAR FACTOR PROMO CONCEPTS (:30) HOST SPOT: IN THE LAB WITH LUDACRIS Now that Ludacris is part of the Fear Factor team he is going above and beyond to make sure the show is the best it can possibly be. Through tireless research and development, he’s making sure that it’s guaranteed to be the wildest, craziest, most entertaining thing ever seen. He’s a perfectionist and he will stop at nothing to insure the show’s success. In this documentary style idea, we open on Ludacris in a confessional style interview explaining his new role: “You know, as host of MTV’s Fear Factor, I take my job very seriously. I’m here day in and day out, making sure it’s the best it can possibly be.” From here, we show quick cuts of Ludacris and his assistants in the “lab” working hard to perfect each potential stunt. SOME EXAMPLES: • Assistants are in tears as they eat ghost peppers. • A guy soaking in a tub of ice. Ludacris: “How long til hypothermia sets in again?” Ludacris takes a bite of one: “Needs more ghost pepper!” • Ludacris sees an assistant texting, grabs his phone and smashes it. • Ludacris to assistant: “You call that a crotch shot!?” Screams “You can’t text now, are you scared?!” • “I asked for dung beetles, these are clearly leaf beetles!” • Ludacris writes an equation on the dry erase board: Bees +Testicles = Ratings. • An assistant in tattered, smoldering clothing - he’s clearly just been blown up. • While explaining an idea for a stunt, Ludacris is barely audible Ludacris: “Alright, you ready to try it for real this time?” over the sound of a person trapped in a body bag. 04.12.17 FEAR FACTOR PROMO CONCEPTS (:30) HOST SPOT DISCLAIMER: Set up like an emergency broadcast, Ludacris warns the audience of all the craziness we’re about to experience on Fear Factor. Shoot tight CU of Ludacris, with super quick cuts of crazy images between his lines. Cut to footage of: - Bees covering a person’s head, - Worms crawling over skin, - Dangling from a rope high in the air - Eating hot peppers, - Drinking mayonnaise, - Bobbing for snakes - Being zipped up in a body bag SCRIPT: LUDACRIS: THIS IS NOT A TEST, STOP YOUR SNAPCHATTING AND LISTEN UP. MAYO?! IT’S DELICIOUS! FEAR FACTOR IS COMING TO MTV IT’S SOME SERIOUSLY SCARY SHIT KIDS. RESIST THE URGE TO COVER YOUR EYES AND CRY OUT FOR YOUR MAMA, IT’S TIME TO RISE UP AND CONQUER YOUR FEAR. WATCHING THE SHOW MAY INDUCE MAJOR ANXIETY FROM ANY OF THE FOLLOWING: SUFFOCATION, CLAUSTROPHOBIA, DROWNING, THE DARK, ENDPAGE GFX/ VO: HEIGHTS, LOSING YOUR PHONE, CLOWNS, BIRDS, STRANGE OBJECTS IN FEAR FACTOR, HOSTED BY LUDACRIS YOUR MOUTH, MAYONAISE…MAYO? MOTHER FUCKERS ARE SCARED OF PREMIERES TUESDAY, MAY 30TH AT 10 ON MTV 04.12.17 FEAR FACTOR PROMO CONCEPTS (:30) HERO SPOT: Narrated by our host Ludacris, as he introduces the new Fear Factor to MTV. SCRIPT: TUESDAY, MAY 30th, CONQUER YOUR FEARS FEAR FACTOR IS COMING TO MTV. WITH A NEW HOST, NEW CHALLENGES, AND NEW WAYS TO SCARE THE SHIT OUT OF YOU. RISE UP AND CONQUER YOUR FEAR, ENDPAGE GFX/VO: FEAR FACTOR, HOSTED BY LUDACRIS PREMIERES TUESDAY, MAY 30TH AT 10 ON MTV 04.12.17 FEAR FACTOR PROMO CONCEPTS CLOSER TO LAUNCH – UTILIZING SHOW FOOTAGE (3x :10) REAL LIFE FEAR VS. FEAR FACTOR FEAR Individual spots that highlight a variety of real, millennial fears we all have. After each “real life” problem, we cut to a fitting Fear Factor challenge using show footage. Each scenario is labeled as either a REAL LIFE FEAR or FEAR FACTOR FEAR. EXAMPLE: Dropping Cell Phone in the Toilet - REAL LIFE FEAR Cut to: Raised in the air, contestants’ phones are dangling at the end of a teeter-totter platform. They attempt to scale the platform to get to their phone, but fail and the phone falls into the water. - FEAR FACTOR FEAR GFX: CONQUER YOUR FEAR. ENDPAGE GFX/VO: FEAR FACTOR, HOSTED BY LUDACRIS PREMIERES TUESDAY, MAY 30TH AT 10 ON MTV ADDITIONAL: Finding a cockroach in your apartment – REAL LIFE FEAR Being covered by cockroaches during a challenge – FEAR FACTOR FEAR Person freaking out because a bee is buzzing around their head – REAL LIFE FEAR Contestant holding a swarm of bees in their mouth – FEAR FACTOR FEAR PROMO CREATIVE: CONCEPT #02 THRILL SEEKERS WANTED Calling all thrill seekers. Fear Factor is BACK and it’s looking for people willing to push their personal boundaries and have some fun. For our creative, the viewer is presented with a collection of terrifyingly outrageous challenges that make them wonder, “how far am I willing to go”? 04.12.17 FEAR FACTOR PROMO CONCEPTS (:30) HOST SPOT: LUDACRIS WANTS YOU Uncle Sam wanted you for the army, but Ludacris wants you to face your fears. He’s on the lookout for brave souls willing to push themselves. Whether it’s snakes, heights, small spaces or losing your phone, Ludacris will be there as your host and cheerleader on this terrifying journey. Thrill Seekers wanted. SHOOT EXECUTION: Starting on a CU shot of Luda’s face, as he’s delivering his lines the camera slowly starts to zoom out, revealing that he’s actually laying down in a Plexiglas box filled with snakes, and the camera is above him. SCRIPT: ARE YOU TIRED OF BEING A HOMEBODY? IT’S TIME TO STEP WAAAY OUT OF YOUR COMFORT ZONE, FEELING LIKE YOUR LIFE IS TOO ROUTINE? THRILL SEEKERS WANTED. ARE YOU LOOKING FOR ADVENTURE, ACTION, OR MAYBE A SWARM OF BEES *Ludacris puts on goggles as more snakes are dumped into the box, TO COVER YOUR BODY WITH? covering his face DO YOU THINK YOU HAVE WHAT IT TAKES TO DRINK A BOTTLE OF MAYO? ENDPAGE GFX/VO: FEAR FACTOR, HOSTED BY LUDACRIS I’M LUDACRIS, AND I WANT YOU FOR MY FEAR FACTOR CREW. PREMIERES TUESDAY, MAY 30TH AT 10 ON MTV 04.12.17 FEAR FACTOR PROMO CONCEPTS (:30) HERO SPOT - THRILL SEEKERS WANTED: Ludacris narrates the spot, and introduces Fear Factor to our “Thrill-seeking” MTV audience. SCRIPT: TUESDAY, MAY 30TH, CALLING ALL THRILL SEEKERS, FEAR FACTOR IS BACK. WITH A NEW HOST, AND NEW STUNTS THAT WILL TAKE YOU WAAAAY OUT OF YOUR COMFORT ZONE. FEAR FACTOR, HOSTED BY LUDACRIS PREMIERES TUESDAY MAY 30TH AT 10 ON MTV 04.12.17 FEAR FACTOR PROMO CONCEPTS (:10) FEAR FACTOR IS BACK: A series of short teases where we hear a sound up of someone reacting to a Fear Factor Challenge, then cut to a FEAR FACTOR IS BACK graphic. Will pull audio bites from show footage, below are just for proof of concept. EXAMPLE: BITE: OH MY GOD, OH MY GOD, THAT’S DISGUSTING!! GFX: FEAR FACTOR IS BACK GFX/VO: THRILL SEEKERS WANTED ENDPAGE GFX: FEAR FACTOR, HOSTED BY LUDACRIS TUESDAY, MAY 30TH ON MTV ADDITIONAL EXAMPLES: BITE: I NEVER THOUGHT I’D BE CHUGGING A CUP OF HOT SAUCE FOR LUNCH. BITE: MY WHOLE BODY IS COVERED IN SPIDERS, I NEED TO TAKE A SHOWER. 04.12.17 FEAR FACTOR PROMO CONCEPTS (:20) CHALLENGE/FEAR FACTOR COMBO: Tuesday nights are now even more action-packed, with the premiere of Fear Factor after Champs vs. Joes. SCRIPT: TUESDAY NIGHTS JUST GOT A LITTLE MORE CHALLENGING, WITH CHAMPS VS. PROS AND THE PREMIERE OF FEAR FACTOR, IT’LL BE A NIGHT OF BLOOD, SWEAT, AND SPIDERS?!? ENDPAGE CHAMPS VS. PROS AND FEAR FACTOR TUNE-IN FEAR FACTOR: SHOOTING COSTS 04.12.17 FEAR FACTOR PROMO CONCEPTS CONCEPT #1 - CONQUER YOUR FEAR SHOOT COST - $115K ASSUMPTIONS: - Shoots local in NY - Prelight day - Shoot day - Non-IATSE labor CONCEPT #2 - THRILL SEEKERS WANTED SHOOT COST - $100K ASSUMPTIONS: - Shoots local in NY - Prelight day - Shoot day - Non-IATSE labor POST $48K – 6 WEEKS IN-HOUSE EDIT/AUDIO - Covers edit for all footage-based spots + TBD shoot creative - Does not cover MML song licensing TBD - Does not include trailer production cost TBD ***COSTS FOR SOCIAL/DIGITAL & KEY ART PRODUCTION ARE NOT FACTORED INTO THE ABOVE ***MARKETING BUY CONTRIBUTIONS TBD FEAR FACTOR: DIGITAL PLANS 04.12.17 FEAR FACTOR DIGITAL PLANS PRE-SEASON: LUDACRIS’ SURVIVAL GUIDE If you want to make it to the end on Fear Factor, you need to understand the keys to success.
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    North East Journal of Legal Studies Volume 24 Fall 2010 Article 3 Fall 2010 I'm Sick to Death of "Frivolous Lawsuit" Rhetoric! Who Can I Sue? (A Rubric for Teachers, Policy Makers and for Reformation of The Public Discourse) Mark J. DeAngelis Follow this and additional works at: https://digitalcommons.fairfield.edu/nealsb Recommended Citation DeAngelis, Mark J. (2010) "I'm Sick to Death of "Frivolous Lawsuit" Rhetoric! Who Can I Sue? (A Rubric for Teachers, Policy Makers and for Reformation of The Public Discourse)," North East Journal of Legal Studies: Vol. 24 , Article 3. Available at: https://digitalcommons.fairfield.edu/nealsb/vol24/iss1/3 This item has been accepted for inclusion in DigitalCommons@Fairfield by an authorized administrator of DigitalCommons@Fairfield. It is brought to you by DigitalCommons@Fairfield with permission from the rights- holder(s) and is protected by copyright and/or related rights. You are free to use this item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses, you need to obtain permission from the rights-holder(s) directly, unless additional rights are indicated by a Creative Commons license in the record and/or on the work itself. For more information, please contact [email protected]. 51Nol.24/North East Journal of Legal Studies 201 0/"Frivilous Lawsuit"/52 I'M SICK TO DEATH OF "FRIVOLOUS LAWSUIT" With such a vast and dangerous lurking evil about, it is RHETORIC! WHO CAN I SUE? hardly surprising that policymakers have put forth a plethora of proposals to save a somnolent society from certain (A RUBRIC FOR TEACHERS, POLICYMAKERS AND destruction at the hands of litigious lawyers.
  • A Deconstruction and Qualitative Analysis of the Consumption of Traditional Entertainment Media by Elementary-Aged Children Diag

    A Deconstruction and Qualitative Analysis of the Consumption of Traditional Entertainment Media by Elementary-Aged Children Diag

    A DECONSTRUCTION AND QUALITATIVE ANALYSIS OF THE CONSUMPTION OF TRADITIONAL ENTERTAINMENT MEDIA BY ELEMENTARY-AGED CHILDREN DIAGNOSED WITH EMOTIONAL DISORDERS John Lloyd Lowdermilk III, B.S., M.S., M.A. Dissertation Prepared for the Degree of DOCTOR OF PHILOSOPHY UNIVERSITY OF NORTH TEXAS August 2004 APPROVED: Lyndal M. Bullock, Major Professor Alan B. Albarran, Minor Professor Ron Fritch, Committee Member Bertina Combes, Committee Member and Graduate Coordinator of Special Education Jon Young, Chair of the Department of Technology and Cognition M. Jean Kellar, Dean of the College of Education Sandra L. Terrell, Dean of the Robert B. Toulouse School of Graduate Studies Lowdermilk, John Lloyd, III, A deconstruction and qualitative analysis of the consumption of traditional entertainment media by elementary-aged children diagnosed with emotional disorders, Doctor of Philosophy (Special Education), August 2004, 116 pp., 3 tables, 86 titles. This qualitative study examined whether a connection exists between children with emotional disorders consumption of traditional entertainment media and their subsequent vegative/anti-social classroom behavior. Research participants included six first-grade children diagnosed with an emotional disorder and their teacher. They were interviewed using a semi- structured approach. The students were observed in the natural setting of their classroom for a total of twenty-four hours, over a four-day period. Transcripts and classroom observations were analyzed, looking for connections between behavior and consumption of traditional entertainment media. Findings from this study concluded that these students used traditional entertainment media as a method of temporally escaping from the environment of their respective households. TABLE OF CONTENTS Page ACKNOWLEDGEMENTS............................................. iv LIST OF TABLES..............................................