Incredible India: Projecting The“Real” Andtoneforbrandindia Setting3
DEFINING THE “NEW” INDIA: ELITES, POVERTY AND REPUTATION MANAGEMENT IN NATION BRANDING By Syeda Rad Rahman Submitted to Central European University Department of International Relations and European Studies In partial fulfillment of the requirements for the degree of Master of Arts Supervisor: Professor Thomas Fetzer CEU eTD Collection (17,135 words) Budapest, Hungary May 31, 2012 Acknowledgments This project was made possible with the generous support of the Department of International Relations and European Studies at Central European University, which gave me a travel grant to conduct the interviews informing my thesis in India in April 2012. Whilst the scope of any project is influenced by many conversations and insights provided by those whose names sometimes never make it into the content of the paper, they remain significant to the insights in any project. I would first and foremost like to thank my advisor, Thomas Fetzer, for his invaluable feedback with this thesis, and in keeping me on track. Additionally, I would like to thank John Harbord for taking the time to read through several drafts of my thesis. For the interest in my project and for your encouragement, I thank Kristina Grbich, Martin Romo and Sashi Kumar. My research in India was only possible with the generous hospitality and the connections provided by my hosts and good friends Kapil and Tara Gupta, Molona Wati Longchar, Kezia and Chiku Yepthomi, Shibani and Aaron Alter, Rohan Gupta, and Mehneer Sudan. It was your invaluable insights on music, dance, Bollywood, advertising, tourism, and your worlds that are represented in these pages. For the chai, chaats, and insights on contextualizing the lives of several Bollywood stars and continually providing invaluable perspectives on “keeping it real,” I thank Prasheen Lodhia, Kaustubh Kau and Kuber Sharma.
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