A relentless pursuit of excellence
A selection of work by Justin D. Beckett
As prepared for:
JUSTIN D. BECKETT has been training and improving himself as a design director and journalist for much of his life. While managing multiple jobs, deadlines and priorities, he has made time to focus on personal and peer development. Highlights of Mr. Beckett’s recent career goals include:
COX MEDIA GROUP: ONE UNITED USA: • Four consecutive “exceeds expectations” • Seven years of leadership in a director’s role reviews from 2012-15. serving a major international brand and PLC. • Renewing emphasis on single-file sharing, • Successful cross-branded marketing campaigns training Ohio staff and developing workflow on the TOUR 2017 initiated with Heineken, procedures allowing for an increase in modular Tag Heuer, Casillero del Diablo and New Era. layouts. Driving DTI training among staff. • Adobe Certified Expert in InDesign, InCopy • Outlining and instituting best practices and Photoshop, including Creative Cloud file regarding Sunday and Monday advance sharing and cross-program collaboration. production, increasing efficiencies and allowing • Driving yearly design initiatives, including the for a reallocation of resources from weekends to 25th anniversary of One United USA. news-heavy weekday shifts. • Studying social media trends, including • Increasing collaboration with newsrooms specification changes on popular platforms on special sales events, outlining goals and Facebook, Twitter and Instagram and expectations ahead of launch. producing new style guides for creative design. • Curating news and marketing content and • Recognition by the club during the USA TOURS serving as the NSS liaison for Ohio’s “Camp CMG” 2014 and 2015 on global social media, driving up community initiative. our year-over-year traffic by over 110%. ☆ Mobile: +1 (937) 361-5384 | Email: [email protected] | Facebook.com/ManUtdUSA | Linkedin.com/in/rockbobcat Justin D. Beckett Full Portfolio
Professional experience Technical proficiencies TODAY’S SUBSCRIBER BONUS ��������������
Friday Mar. 18, 2016 SA1 Filename: B1-METRCox O-MediaAJCD11 Group03-AJCD TECH Date/Time created: Nov 4 2014 4:35:48:350PM EXTRA Username: SPEEDDRIVER12 A BONUS SECTION FOR OUR SUBSCRIBERS Cyan Mag enta Ye llow Black 1B AJCD Monday, Nov 03, ������ 2014 METRO 1B � ��������������������������� ��� ���� �� ������ �������������� ��� ���������� ������ � ���� ���� �� ��� ������� �� ������������ ������ Director of Adobe Certified Expert
GOOD MOrnI n G, HIGH D e S ert n �� ����� S erVIn G 97,300 reADerS Wednesday Nehmens, wife accused of taking ☆ Creative Cloud April 11, 2007 50c plus sales tax $20,000 from city’s Little League Zellers ����� Creative Design www.vvdailypress.com GEORGIA What to ������ inside today resigns know before State hits 50-year low Adelanto mayor and Suite versions in egg production you vote from ���� ����� �������� ���� ������ With farmland Georgia voters, start � �� in California ������� ��� becoming an arrested VO yo ������ ����� ����� �� ��� increasingly college TE ur engines: S suburban By KATHERINE ROSENBERG an d October 2006, a search warrant w Po ���� ������� �������� affair, finding a TATIANA PROPHET as served at Adelanto Little League revenue lls are open from ������ �������� the Nehmens’ residence, at wh Announcement comes ��� balance between ich time sev- Staff Writers eral financial documents were seized. and expenditures 7 ������������ 2002 a.m. to 7 p.m. for � ��� ��������� agricultural ADELANTO — Mayor Jim Nehmens “They requested all ��� ������� ����� of the records for the revenue as board meets to production and urban lifestyle and his wife, Kelly, were arrested Tues Little League, and $118,452 (InDesign, InCopy, Tuesda - they took them,” Nehm- Management and general expenses y’s election, ������ ����� ������ One United USA is more and more difficult. day morning and charged with embez ens sai $38,750 d ������ ������ - in a Daily Press interview after the Fundraising expenses $72,897 consider raise for VVC ���� �� �������� zling roughly $20,000 fr searc equipment and uniforms and there are See page C6 om the city’s Little h warrant was served. “I am innocent.” $17,042* plenty ������� League baseball program, officials said. Goritz said �� ����� �� ����� ������ that the missing funds interim president ���� �� �������� Investigators from the San Bernardino came mostly from the league’s annual 2003 of offices ����� revenue with Bush invites democrats County District Attorney’s Public Integrity fireworks fundraiser, as well as from reg $172,415 By MATTHEW C. DURKEE - Management and general expenses unit filed t istra $54,052 Staff Writer contest hree charges of grand theft by tion dues and the snack bar. Fundraising expenses ed races. to meeting over budget embezzleme $91,319 nt against each of the Neh - But those within the community say equipment and uniforms $23,506* VICTORVILLE — Victor Val mens, who have both been involved with they know - Here’s what you The President on Tuesday calls an entirely different man. ley College’s interim president Adelanto Little League “For the record, this league has grown 2004 for Congress to meet with him to since the late 1990s, r resignation as of Ju said Deputy immensely in the last few years since evenue $197,115 ne 30 was need to know: iron out a bill with ‘no artificial District Attorney John Goritz. Management and general expenses unexpectedly announced in Photoshop, Illustrator, An investigation was launched following Jim’s been involved. $90,884 timetables’ that don't ‘handcuff And then he came Fundraising expenses $106,079 front of a standing-room only a complaint to the unit in Septemb in and took over as equipment and uniforms generals on the ground.’ er 2006. In president. I mean, $43,565* crowd at the Board of Trustees *part of man agement and general expenses meeting Tuesday night. See page A3 neHMenS/A7 Where do Source: Federal Form 990 for Adelanto Little League A letter of resignation from 2010-Present Dr. Louis Zellers was read I vote? Coming t aloud by Board President Joe hursday Range. Before you go, find In the letter, Zellers said he ���������������������� H.d. Home & Garden had in ��������������������� personalized sample ballots tended to give notice in SHOW PROGR a AM couple of Dreamweaver, and your polling location weeks, but due on the secretary of state’s to the attention his contract “My Voter Page” website has received he (www.mvp.sos.ga.gov). If is doing it now. nderwriters Laboratories has stepped into the The Board of you mailed in an absentee Trustees was in AprAprilil 113,3, 1414 & 1515,15,5, 22007000707 ballot Faiirgrrggrrroroundroununddss iin VictVViViciictorvtorvilletoorrviilllle the proce hoverboard fray, trying to bring some order to the , you can also check ZELLERS ss of decidi that site to see whether ng on a chaos around the infamously fire-prone gadgets. proposed raise Get the perfect$3.00 guide to theOFF 23rd of approximately $26,00 Fireworks, Muse, and it has bee ADMISSION 0. n Friday, re April 13, ceived. 1pm-7pm Satu rday, April 14, 10am-6pm Su Annual High Desert Home nd&ay, AGardenpril 15, 10am-5pm The controversial raise wa U T HE FAIRGR OUNDS IN VICTORVILLE ADMIT s ONE ONLY PER COUPON ADULTS $ 6 • CHILDREN 12 & UNDER FRE COU E UL, the respected testing Show in tomorrow‘s DailyPONS MAY NOT BEPre DUPLICATEDss. put on the board’s agenda by firm that electronics manu- ing to some reports. If you’re already out, you Range, who said it was not Underwriters Laboratories a raise but a “correc facturers often use to certify can che city Hall is seen behind players on an Adelanto Eric Tom / Staff photographer tion” to ck the same little league team as they warm up befo Zellers’ cont the safety of their products, has been testing and Partly sunny city’s mayor, Jim nehmens, and his wife, Kelly, were re a game at richardson park in Adelanto on tuesday. ract. information arrested for allegedly stealing more than $20,000 from the Board Vice President Den established a certifying battery cells and on the state’s little league coffers over three years. - hoverboard nis Henderson previously told testing program this week packs for years, it said. This new “GA Votes” mobile apps. HIGH 66o the Daily Press that the pro- that will serve as one of the new certification, called You can downloa o d the free LOW 39 Arrest evokes memories of rocky past posed salary change would be nation’s first safety standards UL 2272, evaluates the an inappropriate “gift of apps for both Apple and more weather information/B6 pub- Acrobat Pro) covering hoverboard as a whole for lic funds.” the whole device. Android operating sy “It’s a little bit unusu- fire and electrical safety. stems Key tasks By TATIANA PROPHET In 1993, a grand jury audit Henderson had also said that al that something “UL certification of com using either the iTunes app Hillary on Hesperia Staff Writer concluded that officials had he expected a replacement for is already - Zellers would be announced on the market without any ponents such as a store for ADELANTO — The arrest mixed the general fund and - battery an iPhone or iPad, soon enough that it was time body thinking about the com- pack or power supply in hov of Mayor Jim Nehmens and restricted funds in connection - or Google Play fo his wife with the fight to control the for to give Zellers notice at either erboards is different from r Android. , Kelly, bring back - ponents or what goes into memories of past corruption mer this month or next certification of the hover George Air Force Base. month’s it,” said UL consumer safe- - in this High Desert city Information ca meeting. boards themselves,” accord . me to light ty director John Drengen- - City officials insist the may- that the city ended up spend- ing to a statement on Under zellerS/A8 berg. “Now there’s a stan- - What or’s arrest, on suspicion of ing $9 million fighting in dard, and I don’t know, but writers Laboratories’ web- if I don’t embezzlement of Little League court for the base and ran up I would guess, smart hover site. “For technology such as funds, is not a city matter. a $4 million deficit. - kno But hoverboards that use lithi- w whether the involvement of an The report found cost over- board manufacturers are in elected city official in an alleged runs on major projects, loop- fact looking at those require um-ion batteries, it is import- I’m Mr. Beckett serves as financial scandal brings back Assembly - registe holes in ant to understand the inter red? contracts and sloppy ments.” - discussion of a rocky past, as bookkeeping. The tests cover the elec- action among components.” Be proactive. Check the one council member put it. I The issue with many of the t took until 1995 for the San tronic drivetrain in the The lab is acce se “Adelanto has had a rocky Bernardino Cou Eric Tom / Staff pho exploding hoverboards pting sub- cretary of state’s Web Do you have a news tip on nty District parents review a handout from the Adelanto tograper OKs gay ������������ his self-balancing scooters, missions from retailers and � Hesperia, roads or environmental tory,” said Councilman Attorney’s Office to conclude little league regarding Operating systems originates page. Or dir the arrest of Mayor Jim with the lithium-ion ectly contact Scott McCauley, who ex- that city officials had engaged nehmens and his wife Kelly before a game including the rechargeable manufacturers to begin the issues? Call or e-mail staff writ- at richardson batteries used to power the your local pressed his disbelief in the in “gross mismanagement” of park in Adelanto on tuesday. battery and charger systems, certification process. Testing election office. er Hillary Borrud at 951-6234 or marriage self-balancing charges. “And I just hope the scooters. ANTONIO hborrud@VVDailyPress. funds from 1989 to 1994. But a accordin of consumer products is vol- You can fi peopl 1996 recall election. Councilman McCauley said g to a news release PEREZ / CHICAGO nd a e can separate what’s go- the district a TRIBUNE com. Check out my blog at ttorney declined A new pack of council from UL. untary for manufacturers, ing on, because I can’t repeat he hopes the current situation phone number VVDailyPress.com. to file charges. members has come i Despite veto threat, Judiciary The U.S. Co ���������� which often seek UL certifica- enough, it’s not a city issue.” n to the is resolved quickly. nsumer ���� In the end, the city had to Prod- the Creative Director throu city, bri tion to assure consumers of gh a telephone The charges against Neh nging more retail to “I’ve worked hard, and the Committee votes along party uct Safety Commission is - refinance its debt, issuing the area and attacking alleged and U.S. and other airlines Index mens are quite differ rest of the council has too, to investigating at their products’ safety. directory or on the ent from $55 million in bonds to take least 40 have prohibited traveling allegations of fund misman corruption in the Police De- clean up the city’s image and lines to move bill along Recently secret BuSineSS C6 - care of i ts financial insol reports of fires related to hov , U.S. Customs and ary of state’s website agement in the - partment, making it a station - with them. CaliFOR early 1990s on vency, and voters booted out I guarantee you, we’re going erboards in 19 states, saying Border Protection nia B5 the part of city officials. of the San Bernardino County SACRAMEN ’s Chicago at www.sos.ga.gov/cgi-bin thre to work hard to continue to TO (AP) — A state ☆ Apple OSX Hoverboard safety e council do field office announced it had ClaSS members during Sheriff’s Departm Assembl recently that it was “unac- ��������� /countyr iFiedS e1 ent. that,” he said. y committee voted Tuesday The issue with��� many of the ������ egistrarsinde ceptable” that no sta seized more than 16,000 x.asp. COmiCS for a bill that would allow gay cou- ndards exploding hoverboards orig d6 ples to marry despite a veto threat were in place for the prod- - hoverboards worth about CROSSWOR inates with the lithium-ion d d7 and a continuing deb ucts. The panel is also exam- ��������������������������������$6� m�illion.�� Many of the Secretary of St ate over the batteries use ������������ ate deaR aBB y d7 Supercenters converge legislation’s constitutionality. ining the safety of boards d to charge the boards came from China Brian Kemp has also for One United USA: editORialS The Judiciary Committee ap machines. Usually tucked B4 - from 13 manufacturers, and had counterfeit UL proved the bill b beneath one ����������������������������of the� �foot� �rests,�� �� launched a new email FeatuReS on the Victor Valley y Assemblyman Mark seals� of�� approval.����� d1 Leno, D-San Francisco importers and distributors. these rechargeable batteries ���������� , sending it to ASTM International, address to accept vote HiGH deSeRt B1 the Appropriations Com The scooters’ safety issues are easily jarred during use r Super Wal-Marts, Target will open the doors on the mittee, the have become an international standards registration qu lOtteRy a2 first Target Supercenter in last stop before the Assembly floor. so troublesome and can short����������������������� circuit,�� often� eries — The 10.4 — 10.13 �������� Supercenters ready to California this summer. 7-3 vote split along party lines that some universities have organization based� �in West��� ����� Kemp mOvieS d5 causing a fire. Lower-quality @sos.ga.gov — Ac with Democrats backing the propo banned or restricted their Conshohocken, Pa., also is OBituaRieS compete, sometimes ross the street from the be- s- batteries are even more sus- and said vote B2 hemoth Target under construc al and Republicans opposing it. use on campuses, and Metra reportedly developing hover The big rs - Lawmak ceptible to damage, accord - races SCOReBOaRd C5 from across the street tion at Dale Evans and Highway ers approved a near- - board safety standards. could call his o ly identical measure in 2005, ffice at SPORtS 18, Wal-Mart is planning its own ���������������������� 404-656-2871 with C1 By MITCH DEACON but it was vetoed by Gov. Arnold ����������� questions. Manchester United's WeatHeR 230,000-square-foot mega-store, ��� B6 Staff Writer Schwarzenegger. The governor ar ������� and assuming zoning changes - gued that it violated Proposition 22, VICTORVILLE — With are approved by the town coun - an anti-gay marriage initiative ad ����������������������������������� multiple projects in various cil this summer, construction - ����������� opted by California voters in 2000. �� 5 SeCtiOnS stages of development, seven will likely begin later this year. What�������������������������������������������� The Republican governor told a ������������������������������� to ������������������� 40 PaGeS supercenters combining gro- Why are large national retail ☆ Windows XP — 10 ����������� ������������������������������������������������� cery and retail under one roof - group of high school students in MORE INSIDE ���������� ��������������� ers sinking two supercenters in bring ������������� will soon dot the landscape of February that he would with you ����������������������������������������������������� the same intersection? turn down ���������������������������������������������� the Victor Valley. the bill again if it reached his desk ��������������������������������� Georgia re � Eric Tom / Staff Photographer “Apparently, they like doing quires vote���rs����to����������������� construction continues on the Riding the crest of the lat- this year. But Leno said lawmakers �������������������������������� ��������������������������������������� Page edited by Justin D. Beckett target Supercenter which sits across business next door to one an show photo identifi Highway 18 from Wal-Mart in Apple Valley on est wave of big-box retail - should keep trying. ���������������������������������� ������������������������������� ca���tion������������������������������� tuesday. A look at ���� official membership and development, Apple Valley A� large��������������������������������� selection of apps plays a big when SupercenterS/A8 ������ ��������������������������������� they vote in person. GAy MArrIAGe/A8 some of the role in������� Roku’s continued success, Approved forms of U.S. Senate ����������������������Gove identifi best new Page 4 rnor State superintendent cation include a ����� and remote desktop, Georgia dr ��� �� Longtime U.S. Sen. Saxb iver’s license, � ��� �������� ������ cameras for y Incumbent Republican ���������� �������� ��������� Chambliss is retiring, Republican Richard L. Woods even if it’s expired; and fellow Gov. Nathan Deal is fac Republican ing a and Democrat Valarie a ���� the true photo David Perdue and challenge fr Wilson state-issued voter �� ����� ���� Democ om Democratic share small-t ��� �� ��� rat Michelle Nunn are in St own upbringings, identification �� ������� ate Sen. Jason Carter. Learn but card; �� ����� enthusiast, a neck-and-neck race to succeed their plans for being the �������� ���� supporters’ branch based about their qu a valid U.S. ������� ���� him. St alifications and state school su passport; ����� ����� �� ories, B2-B3 exper perintendent ����� �������� Page 2 ience. Stories, B4-B5 are and a valid U.S. �� ����� quite different. Stories, B6 ���� ����� �� ���� �������� military photo ID �� ����� ��������� �������� �� ���� VM and VPN software �� �� ����� �������� ����� �� ���� � ������� �� ����� AJC Problems�������� �� Senior DesignerElection Central — Your election des & Team? ���� � Leader��������� �� Graphic / page tination ����� ������ �� AJC Election Central has everything If you see or experience ����� you need to prepare forTuesda in America. In this role, his y’s ge myAJC.com/georgiapolitic neral election. Log on to problems, first s for the latest election news contact your ■ Be , including these useful tools: fore casting your vote, look through local elections offi a voter guide to see how your ca ce. questions and create ndidate answered your own customized ballot by visiting If local officials can’t help, ■ A pa AJC.com/voterguide ge collecting all the Senate candidat the secret es’advertisements: myAJC.com/ ary of state’s ■ Interactive maps showing senate/ad where candidates for governor ra office has an online myAJC.co ised their campaign funds: m/news/governor-campaign-contributions-maps complaint ■ A full form via CD chart of ca ndidates running for statewide office AJ s the and other voting resources. “elections” tab at responsibilities include Cox Media Group | 2007-Presentwww.sos.ga.gov designer, writer Office software Cyan Magenta Ye llow Black 1B AJCD
File name: B1-METRO-AJCD1103-AJCD Date/Time created: Nov 4 20 14 4:35:48:350PM Username: SPEEDDRIVER12 supervising and designing: and copy editor ☆ Microsoft Office Key tasks ☆ Web banners for 365 (Word, Excel, ManUtdUSA.com and ☆ Design daily and Sunday front pages for the Atlanta The Daily Press Powerpoint, computer desktop Journal-Constitution, Dayton Daily News, Journal-News and OneDrive) backgrounds 2006-2007 Springfield News-Sun. ☆ Apple Mail, Pages, ☆ Facebook photos, ☆ Curate art and display elements for Sunday and special Numbers and Keynote Twitter, Google Plus and Key tasks packages while collaborating with remote clients. ☆ Google Drive YouTube backgrounds and ☆ Design section covers, ☆ Provide regular training on design and editing software. promotional posters. graphics, skybox and rail ☆ Cultivate, budget and design Springfield Living Magazine. Sound and Video ☆ Promotional GIFs and promotions ☆ Edit photos, graphics and Sunday packages for print ☆ Garage Band, Internet videos for new ☆ Design A1, B1, wire pages production, including special posters and spreads. iMovie, Final Cut, initiative launches. and business features ☆ Participate in prototype development, production and Photos, Aperture ☆ 8-foot tall banners for ☆ Compile, design and implementation, including library builds and staff training. yearly NSCAA conference. edit the weekly Religion ☆ Maintain positive relationships with newsroom clients, Cloud & file sharing ☆ Posters and swag for section setting common goals and opening communication lines ☆ WeTransfer, membership and tours. ☆ Edit stories and photos through personal contact. YouSendIt, Google ☆ Cross-promotional for print and Web Docs and Drive, creative with international ☆ Assign and monitor Key accomplishments Microsoft OneDrive, brands such as Heineken, Sunday page flow and Apple iCloud, Creative ☆ Working with third-party consultants to redesign four Fado, Tag Heuer and press starts Cloud, vWorkspace daily newspapers, including the Dayton Daily News. ICONS.com. ☆ Manage advance page Connector ☆ Drive improvements and efficiencies on a reduced staff by ☆ Ensuring that kit flow modifying workflow and implementing new best practices. launches, live events, ☆ Edit audio, video and Social media ☆ Providing training to interns, new hires and existing staff. membership initiatives slideshow sequences for ☆ Facebook, Twitter, ☆ Writing and designing the CMG Ohio Style Guide. and tours are successful the Web YouTube, Google ☆ Participating in an APME digital media conferences and that creatives are ☆ Cross-reference news Plus and Hangouts, ☆ Serving as A1 designer for the AJC and leading redesign consistent with the global coverage and production Tumblr, Pinterest, marketing efforts of the AJC Bulldog and Holiday editions. brand of Manchester with a sister newspaper in Instagram, Vine ☆ Lead production of Flyer Connection direct-mail magazine. United Football Club, PLC. Barstow, Calif.
Ohio University UniSA MHS
Bachelor's of Science in Magazine Journalism Sociology and Honors diploma marketing Specializations in sociology and music marketing | 2002-2006 Miamisburg High ☆ J-SCHOOL: Studying with experienced professionals helped hone Mr. Beckett’s skills, as University of School ('02) well as his sense of responsibility. His journalism experience at OU includes two years at South Australia ('04) ACRN.com student radio and 6 months writing and designing for Southeast Ohio magazine. ☆ Editor-In-Chief of the ☆ LEADERSHIP: Mr. Beckett also served as an official and Program Assistant for Ohio ☆ Student acclimation Blue & White newspaper University Intramural Sports, training colleagues, supervising games and marketing coordinator; right wing for and Mirus Yearbook. job opportunities from January 2004 to June 2006. UniSA Hockey Team. ☆ Award of Merit. ☆ Experience: 11 years in professional, creative design | Full portfolio: imageevent.com/rockbobcat | 4 straight "exceeds expectations" annual reviews About Mr. Beckett
JUSTIN D. BECKETT has been and designating duties for Sunday key role in the research and redesign training and improving himself as production. of CMG’s daily newspapers. a design director and journalist for In 2007, Mr. Beckett joined the Mr. Beckett also hones his design much of his life. Universal Copy Desk at Cox Media and leadership skills working as the Mr. Beckett was professionally Group. Since then, he has been Director for Creative Design for One trained at the E.W. Scripps School of promoted to Designer IV for CMG United USA. As the membership Journalism at Ohio University from Newspaper Shared Services. In this company for Manchester United in 2002 to 2006, obtaining a Bachelor’s role, he serves as the daily and Sunday the United States, Mr. Beckett’s work of Science in Magazine Journalism front page designer for the Atlanta is evaluated by club officials and is while specializing in sociology and Journal-Constitution and Dayton Daily closely linked to the successful print music marketing. News while simultaneously managing and social media marketing of the In 2006, he began working at The production of special sections and soccer club in the United States. Daily Press and Press Dispatch in supervising in-house digital products. Personally, Mr. Beckett is an avid Victorville, Calif., as a copy editor. Over Further accomplishments include world traveler, soccer supporter and a 9-month tenure, he served as A1 designing high-profile A1s and posters, hockey fan. He has studied lived in designer, Religion Editor and graphic restructuring the night production Adelaide, Australia, where he studied designer while also posting content process, leading InDesign and work- graduate-level sociology and played online, editing photos and video, flow training courses and playing a for his university's hockey team.
Endorsements Professional references
“Justin is an absolutely vital “Justin is a creative designer who Mr. David Herman asset to One United USA, and it manages to balance a dramatic ☆ TITLE: Director of Public has been my pleasure to work style with an efficiency and Relations, One United USA alongside him for the past year. speed well-needed on a Cox ☆ PHONE: (312) 560-2085 As Director of Social Media, I Ohio universal desk that handles ☆ E-MAIL: dherman@ have been very impressed with multiple products and deadlines oneunitedusa.com the creative content Justin has each night.” ☆ RELATION: Mr. Herman designed for our Facebook, — Chris Cox coordinates resources for Mr. Twitter and YouTube pages. He Production Team Leader, Beckett and supervises and never ceases to amaze me, not Cox Media Group submits all of his design work only with his graphic designs, to Manchester United. but also with how punctual he is “Justin is an excellent designer in completing any assignments who uses his time well. He is Mr. Chris Cox I send his way. If a big project very skilled in what he does and ☆ TITLE: Team Leader, comes up unexpectedly, Justin shares his knowledge for the Cox Media Group surpasses all expectations and betterment of the team. His energy ☆ PHONE: (937) 925-2400 delivers brilliant content in and enthusiasm for his work is ☆ E-MAIL: CJamesCox11@ timely fashion. We are truly admirable.” gmail.com lucky to have him.” ☆ RELATION: Copy editing — Sharyn K. Boyle — Kyle Diller team leader at CMG and Designer III., Director of Social Media, regular collaborator. Cox Media Group One United USA Mr. Ron Sirmans “Justin is an enthusiastic and “Justin Beckett is a multi-skilled creative director and ambitious professional. ☆ TITLE: Former Sunday knowledgeable team leader for Responsible, forward-thinking, highly (and self) motivated, Justin balances News Editor of the AJC our group. As his former manager, enthusiasm with his passion for representing one of the World’s most iconic ☆ PHONE: (404) 526-5357 I believe he has matured as a and famous soccer clubs with great skill and a deep proficiency of solutions. ☆ E-MAIL: Ron.Sirmans@ professional journalist and that he An innovative expert with a very strong dedication to time sensitive coxinc.com has developed the necessary skills assignments, his background, dedication and his straight-to-problems way of ☆ RELATION: Mr. Sirmans is to be a leader in the shared services thinking makes Justin a valuable and integral asset to our collective team.” coordinates regular projects production area.” with Mr. Beckett for the AJC. — David Herman — Gail Latham Director of Public Relations and partner at One United USA Mr. Peter Holland Former Senior Copy Editor and former ☆ TITLE: President and manager, Cox Media Group Director, One United USA Sunday, April 3, 2016 » Family trips across Southeast, E18-E20 $2.50 $3 in some areas outside metro Atlanta ☆ PHONE: (516) 480-5234 ☆ E-MAIL: pholland@ Early “As a reporter at the Daily Press, I worked with Justin on a daily basis and Credible.Credible. Compelling. Compelling. Complete. Complete. UP TO Sunday Breaking Edition news oneunitedusa.com greatly appreciated his creativity and interest in discussing layout options. coverage IN COUPON The Golden Bear’s Day SAVINGS INSIDE It’s been 30 years since a golf legend, golf writer and a ☆ RELATION: Mr. Holland Justin was a focused and efficient member of the Daily Press copy desk. He refrigerator conspired to produce one of the greatest golf events in history. A look at the start of the Masters. SPORTS, C1 PLUS: GET READY FOR THE RETURN OF BASEBALL SEASON founded One United USA also exhibited good news judgment and the initiative to explore new ways of AJC AT THE GOLD DOME and continues to serve as a designing pages.” CHANGING ERA Returning to facilitator for work in the U.K. the ‘Jungle’ — Hillary Borrud FOR GOV. DEAL An all-star cast heats and manager for tours. up Disney’s new live- Multi-media journalist at Capital Media Group Gov. Nathan Deal has long enjoyed action remake of an warm relations with lawmakers. But animated classic.
after his sixth legislative session, the IN PARADE MAGAZINE honeymoon appears over. How will the governor’s assertive stance color the remainder of his term in office?
OUR FULL REPORT, PAGE A6 Know your numbers Companies are embracing the power of data to create a and Findstate the politics latest and news government about local at winning workforce. myAJC.com/georgiapolitics AJC JOBS, H1
Modern METRO, B1 BUSINESS, D1 LIVING & ARTS, E1 farmhouse Milton home is a mix of rustic wood, cement, cedar shake and galvanized steel.
HOMEFINDER, E16 ‘This Life’ Ride-share Raised by on the veto debate grandma Governor’s action was ©2016 AJC, Vol. 68, No. 94 Uber X & Lyft airport Many Georgians are a pleasant surprise. pickups cause a stir . main caregivers again. w(h22011*KKKKOp(u
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r. Beckett is just one of those people you meet now and then. Today’s success, while important, is nothing if it cannot be built upon and improved tomorrow. In the news business, this is important as reputations are on the line seven days a Mweek — and constantly scrutinized by a readership with increasing demands for its attention. In sport, competition for the free time, attention and resources of fans is at an all-time premium. But in both of these ever-changing realms, Mr. Beckett has driven the results of his companies beyond conceivable expectation through tireless work, research and collaboration. Some recent examples include:
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$3 in some areas outside me tro Atlanta Early Y Credible.Credible. Compelling. Compelling. Complete. Complete. Sunday EARLON BreakingUP TO Edition ITI news Research & execution of Cox Media Group ED coverage IN COUPON Driven by unyielding faith SAVINGS INSIDE In a decade in Kansas City, Royals GM Dayton Moore has never MAY 25, 20 ‘Awesome Bill’ poster been14 shy about talking about his spirituality or his Christian BILL ELLIOTT joined beliefs. After all, a Bible verse brought him there. the NASCAR Hall of Fame last SPORTS, C6 week, and yo Bold u’ll find an exclusive poster inside of hi PLUS: SKIP PING IS ALLOWED AT THE MASTERS Pennsylvania 500 win — just one of 44 race victories redesign initiatives: that put him 16th lighting in NASCAR history. SPORTS, C6 »ALSO INSIDE: MLB EX TRA WITH STATS ON EVERY TEAM trends As homes have grown less formal, a move to more contemporary design is replacing dated chandeliers with sleek, modern fixtures. What do »AJC HOMEFINDER,G1 people earn ☆ 2010/11: Mr. Beckett began working with senior newsroom leadership Get a peek at America’s Memorial paychecks inside Parade’s popular Day tribute annual report. When two best friends died for governor defending their country, their IN PARADE MAGAZINE on a redesign project involving 4 daily newspapers, 3 weekly publications, 7 families honored their bond If you believe by placing them side by side in Justin Ross Harris, Arlington National Cemetery. » INSIDE TO it took less than two DAY community sections and 1 tabloid. minutes for him to forget that his only child was strapped into the back of the Boomerang family SUV. The employees ☆ Involvement: The team worked with Frank N. Magid Associates, question is, will the jury believe him? Ho Attitudes are changing w to find about rehiring workers OUR FULL REPORT, PAGE A20 a new career who left for other If you spend your workdays opportunities. counting down the minutes till Inc. to develop prototype designs that would be tested in focus the weekend, there’s a websit e AJC JOBS, H1 that can help you match the O skills you’ve got to a br in-depthur exclusive look at podcastthe Harris takes case an and-new career in another field. groups in 2 layers — the first to discern readership habits and at AJCBreakdown.com. »AJCJOBS, H1 ■ Curr ent position: State senator (2010-pr HBO esent) ■ Current position: Gove ’s ‘The ■ Previous positions: rnor (2011-present) Peace Corps, lawyer ■ Previous positions: Prosecutor, ■ What he’s saying: “It will Normal Heart’ be for those kids judge, state senator (1981-19 that are coming up 93), U.S. in schools across the state representative (1993 Jim Parsons (“The Big Bang — that’s wh -2010) y we’re running. I know we can do Theory”) reprises his Designer’s AJC Early■ What he’s saying: “Georgia Sundayrole from One United USA: a better job.” METRO,is B1on the move. the We don’t int BUSINESS,play of the same D1 name as end to slow down.” LIVING & ARTS, E1 expectations; and the second to hone in on what they wanted from this HBO movie takes a hear touch t- wrenching look at the early METR days of the AIDS crisis. English country home O, B1 BUSINESS, LIVING & ARTS, E1 »TVWEEKLY, F1 by William T. Baker reinvigorated with a their daily experience. Mr. Beckett was charged with developing the few new pieces. Edition initiativeHOMEFINDER, E16 Tour 2014 success Teacher The craving ‘Like I’m in a diversity for flavoring rented body’ Black males are few ©2016 AJC, Vol. 68, No. 101 prototype designs based on previous work done by our team at the Test kitchens help Musician deals with in Atlanta schools. chefs work out kinks. CalendarE2 ravages of Parkinson’s. Kidnap EditorialA17 StyleE16 w(h22011*KKKKOp(u per Airpor ClassifiedsH1 Puzzles E17 t chief Searching for TravelE18 family’s plight ©2014 AJC, VOL. 66, NO. 145 sets PRINTED ag WITH SOY INK ON enda RECYCLED Uncle Al PAPER Remains unbur ied; son, Parking overhaul, Writer daughte seeks answers in Atlanta Journal-Constitution, as well as other popular publications. r yet to meet. on-site hotel in works. WWII ☆ The project:training death. In 2014, Mr. Beckett ☆ The project: In the spring of
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As presentation and desk workflow. on the street on Saturday afternoon the team prepared to come to the ☆ The rollout: Once all specifications were in place, Mr. Beckett and is targeted at casual readers United States on a preseason tour, prepared and extensive array of Adobe Libraries for staff use in and couponers. with their second new manager in production to increase efficiency; designed and assisted in writing ☆ Involvement: Mr. Beckett as many years, we at One United the CMG Ohio style guide for editing and design; and trained all prepared a series of USA were tasked with driving existing staff and new hires on procedures ahead of the rollout. prototypes for newsroom interest and engagement, ticket ☆ The success: Cox’s Ohio newspapers saw a 50% initial increase editors to analyze. Revisions sales and membership sales ahead in positive perception as measured by Magid; and a steady 27% were then made and final of their arrival. increase in overall satisfaction with the publications over the proposals were focus group ☆ Involvement: Mr. Beckett following year. The 4 daily papers, The Dayton Daily News, Springfield tested. Once a consensus collaborated with designers News-Sun, Hamilton JournalNews and The Middletown Journal was reached, Mr. Beckett at Nike and United’s hub in were consistently rated as “improved” and “getting better” as prepared the initial Early Manchester to prepare monitored by monthly research metrics. These initiatives are credited Sunday Edition cover and teaser and tour collateral with preserving circulation numbers for much of the 2011 and 2012 product run and began for print, digital and social news cycles. collaborating with the AJC’s media platforms. marketing team to promote This rollout was especially ☆ 2015/16: Over the last year, Mr. Beckett has renewed his work in research the new product. As this sensitive, as we had to hold and development, this time collaborating with editors across Cox Media campaign was developing, back the big announcement Group’s major metro newspapers. Mr. Beckett also prepared of a game in Ann Arbor, ☆ Involvement: The team again worked with Magid to prepare news library resources and a Michigan, that would serve pages for focus group research. This initiative was a great challenge as training guide for design as a launch part for new preferences for 4 different readership demographics had to be met in staff to use on future sponsors, Chevrolet. We the final product. Mr. Beckett worked closely with editors at the publications. worked closely with Atlanta Journal-Constitution, Palm Beach Post, Austin American- ☆ Success: Street sales of the promoter at the Statesman, and Dayton Daily News to prepare, alter and arrange both the early Sunday International Champions a converged design that would satisfy those publications’ readers, AJC and, unexpectedly, the Cup to push not only ticket increase efficiency on a shrinking production desk, and move the primary newspaper saw a sales, but our own needle in terms of publication credibility and customer satisfaction. 20 percent boost from the membership initiatives and ☆ The process: This process included a great deal of remote first week of rollout and a fan experiences. collaboration with managers and team leaders at other facilities. consistent 7 to 10 percent ☆ Success: The Tour 2014 Utilizing video conferencing, Google Drive storage and analytic tools, increase for the duration was an unprecedented and occasional in-person meetings, we were able to develop both a of 2014. These results held success, selling out venues style and workflow that met expectations for all sites. steady for much of 2015 across the United States, ☆ The rollout and success: Once all initiatives were in place, Mr. and, as is the trend with including over 106,000 Beckett served as a star point for training and trouble-shooting news publications, began people in Michigan. 40,000 library and design issues related to the AJC and DDN. Though long- to slowly drop off at the end membership-buying term success cannot yet be measured, initial readings from Magid of the year. As a result, the supporters came to watch largely reflect the 27-50% increase in satisfaction seen by Dayton team undertook a second practice, and our social following the previous efforts. Desk and design efficiency has also redesign effort in 2016, media following grew 33 been increased by over 36% in terms of headcount-to-page output. restoring all of 2015’s loss. percent. People count
r. Beckett has his own take on his company’s motto. At Cox, they say “Compete with our products; win with our people.” But as he sees it, you should always “Win with your products because of your people.” The team environment is an Morganization’s most important resource and whether its serving internal or external clients, an above-and-beyond attitude should always be taken. He believes a happy team is more invested; and a team that sees its leader as invested in them will be more willing to give their best to the organization day in, day out.
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clear ties will sponsor in Michigan; and our kit monthly metric surveys and online to radicals tighten ByJason Dearen security and " manufacturer in Germany. Keeping forms. Terrance Harris By Associated Press Barrie Barber # StaffWriter The gunman whose attack on a gay night- > The Vectren Da yton everyone abreast of breaking news, 3-* 2 ☆ Communication: * Air Sh club left 49 victims dead *22* 22%3 ow will rely on te appears to have been a //*$2 . // chnology more than > **% 2 277 eve %. 22%, “homegrown extrem- r to ensure the safet y *( ist” who espoused /" .K656 and security of thou- kit launches, tour initiatives and Because feedback and tone support N/8E"HHH 386 .P61./H0 sands of sp ectators at 4 @"CE411M"= for a jumble " of often-conflicting 4K 4"&H -7 M1 H15E !"! Dayton International /EH8 "="CE H88EHD86.= "CE Islamic ::"DE H8 /M" ""6 Airport this weekend, an 2KEH H88 EHD86.=A radical groups, DH"6!"D the White @/85".D8N6 "OHD"51EHA air show security dir "" "6H NE House and th e ec- 586.H/" membership sales means being N/8 "E:8KE"! EK:: '1DEH H8 DD1M" can vary between clients, FBI said Monda 8DH &8D tor said. y. 2K5 4"8&8&H"60 86!P 58D616. H As Orlando 0 86+1 H0 And two popular lo cal mourned 16. E451 D!1 E"618D "6H"D E"DM16. E its dead with flo 4 .D8K:E music venues — Fraze wers, H/"/1H" 8KE" D" ":H186D" &8D&50 6! H/" Pavilion in Ke candles and vigils, coun- E1! 86!P= ttering 14P6! &D1"6!E8& M1 H15E flexible in modes of communication. and Rose Mu Mr. Beckett regularly meets terterrorism in vestiga- E D46!8 58KD6" sic Center 8& H/"!"!4P K4E"61./H0 ! 1HE in Huber He 4K tors dug into the back- !"! N1H/ +8N"DE 6!4"E ights — ha ve E/88H16.E= /" /"4! K: promised a “heightened / ground of 29-year-old 6!M1.14E 8K6H"DH"DD8D1E5 "D:/86" H8 E/8N :/8H8 THOSEWH 8& OLOSTTHEIR LIVES 166M"EH1.H8DE !K.16H8H/" awareness” on securit y /6!E85" P8K6. 56 in the aftermath of the H8 H/"E DK5 ☆ Digital is the word: Orlando 3.D8K6! 8& J70 8& D":8DH"DE with his design team to continued onA5 • Ed ward Sotomayor Jr., 34 • P"D084! St . anley Alm odovar III, 23 • Juan5 RamonD H""6 Guerror H/" 5"D10 Orlando terrorist attack H/"D"! D8K6! /"D 6! Ortiz-Rivera, 36 • o, 22 • Eric Ivan .M" 8K Peter O. Gonzalez-Cruz, 22 • Luis 60 8D6 KE415 N/8 D0 that killed 49 bystand- H/"D :/86" 6K50 S. Vielma, 22 • Geraldo A. "D16 • Eddie Jamoldroy Justice, 30 • Darr D1"! 8KHH/" !"!41"EH5EEOrtiz-Jimenez, 25 ers and inju red at least >K316. M81 "= yl Roman Burt II, 29 • Deonka @/1E 1E / Barrios Martinez, E/88H16.De16idra58! Dr"D6ayto==n, 32 • Alejandro 53 people ear ly 6" A E/"E1!= Summer is a busy time at One 5PAGESINSIDE 21 • Amanda Al Sunday. translate both positives and vear, 25 • Martin Benitez To/rres,1EH8D 33P= • Luis Daniel @ &6P 8!P /E E""6 /6" • Enrique L. Rios Jr., 25 • Miguel Angel Wilson-Leon, 37 85416E86 Honorato, 30 • @8 &D N" E""68 16!10 Ve :4"E" 4"H KE We examine state and Joel Ra yon Paniagua, 32 • Jean Carlos nues continued on A5 368N Perez, 35 • Jason Benjamin Josaphat, 19 • H186 H/H H/1E NE:48H Mendez = " 2KEH N6H H8 *6! political reaction, Ohio’s Cory James Connell, 21!1 • Juan @6 /;/,A/6 66 8KD &D1"6! H/H Daniel Conde, 39 • Shane D" H"! &D8P.5Ri8KveHE1ra!"HVe/"lazquez, 37 • Luis 2 <# ;-+ A+,/ /?6 =< CE 44=A hate crime la ws Evan Tomlinson, 33 • >- ,/-> 66/6/ == P 86! United USA. We prepare for and Juan Ch evez-Martinez,61H"! HH 25"E •6! N" 6( ?- P &H"D6886 negatives into constructive • Leroy Va JeraldE"" Arthur Wright, 316;(B'(? 6 <9 ; 6 2 /-B what’s being done lentin Fernandez, 25 • 68 + B'6>B == KH/8D1H1"E /! to Tevin Eugene Crosb y, 25 • Jonathan16!1 AntonioH186H/H Camuy/" NE >(7 2 ( +, == :D8M1!"! help the victims. A3-A7 C. Nives Ro :DH Vega, 24 •6+ Je/an2 6;(TEAMCOVERB' (, - B ="AGE .D15K:!H"= 854 driguez, 27 • Rodolfo Ayala-Ayala, 33 • Brenda 8& 6P 316!8&6"H0 ( ,/+ 6/A >7;(
e all work for each other. That’s how Mr. Beckett approaches every job. If you don’t succeed, we don’t succeed. Taking on a task oneself rather than assisting a team member in learning to do it is only a short-term band-aid and can affect Wlong-term job satisfaction and performance. By working as a team and learning from each member’s skillset, we all grow and thrive. And when team members are accountable to one another, they will build each other up and push the organization as a whole to do its best.
Digital section teamwork: Cross-brand collaboration Success breeds success
☆ The task: In the third quarter 2014, Cox ☆ The task: At One United USA, the company ☆ The task: At Cox Media Group, Mr. Beckett Media Group newspapers began publishing must leverage relationships with a host of third- knows that success breeds more success. By special digital-only sections for all 7 of its daily party companies in order to both build our fostering positive relationships with clients, newspapers. This includes the Atlanta Journal- reputation and reach new supporters. Over the specifically on high-profile assignments, we are Constitution, Austin American-Statesman, Palm course of 6 years, Mr. Beckett has built upon this able to receive future allocations of work and, Beach Post, Dayton Daily News, Springfield philosophy by taking on projects that typically therefore, continue to prove ourselves as the go- News-Sun and (Butler County) Journal-News. require a full design firm to succeed. These to team for breaking news. These pages are available to all subscribers include: ☆ Spadea ads: In 2012, Mr. Beckett’s team on each newspapers’ app and “Today’s Paper” ☆ Heineken & Fado: Mr. Beckett and the began work on a special wrap-around replica site. PR team at One United USA worked section promoting the City of Dayton to ☆ Action: Mr. Beckett’s team was closely with one of the world’s largest the visiting President Obama and UK tasked with developing styles and brewers, as well as the owner of one of Prime Minister David Cameron. Our designing for the Travel Extra and Tech America’s largest pub chains, to promote extensive, ongoing communication with Extra sections of these papers. This is an the 2011 UEFA Champions League Final. the newsroom, advertising and even additional work requirement alongside This included designing and distributing press operations ensured a first-of-its- daily deadline tasks. In order to develop posters and social media collateral and kind news wrap was created in less than buy-in from the team, Mr. Beckett asked compiling contest posts for prizes a week’s notice directly alongside daily the client papers to provide a list of what distributed by ICONS.com. The success deadline work. The success of this ad led their expectations were for the sections, of this venture has led to an on-going to ... as well as the possible benefits the relationship with Fado, who now ☆ Special Election wraps: For the 2012 company hoped to gain from them. He regularly host “Legends” meet-and-greet and 2014 election cycles, both the Dayton translated these ideas into actionable events for One United USA during Daily News and Atlanta Journal- tasks for the team through training and preseason tours and the privilege of Constitution sought replicate the email Q&A’s, keeping the process open placing branding and tour success of the news wrap. Here, Mr. and honest. promotions within their establishments Beckett and his team put together ☆ The process: Once initial buy-in was nationwide. special voters’ guide wraps that established, the group as a whole ☆ ICONS.com: A true gem of a partnership. re-purposed existing digital content, developed a Google Drive spreadsheet By developing creative assets for ICONS thereby minimizing work for the for tracking progress. Designers could see at the end of the 2012/13 season, newsroom clients and maximizing what tasks were ahead a month in One United USA gained a valuable exposure of coverage on election day. advance, offer assistance to colleagues, partner for its own promotions. As One The success of these sections led to ... and keep track of how they were United USA promoted ICONS contest ☆ Special election section: 2015 was still performing. It also added an element of regarding special merchandise a big year in the Georgia legislature. friendly competition as designers worked surrounding Manchester United’s Proven performance on past projects led to have all pages and revisions completed 20th English title, interest and awareness to Mr. Beckett’s team producing a 12-page ahead of schedule so as to not be “late” in of ICON’s brand rose. As payment, ICONS special rundown wrap around of the the eyes of their peers. now often furnishes One United USA with Metro section that ran not once, but ☆ The result: These sections have proved exclusive autographed jerseys to give twice in the AJC. This project garnered a resounding success despite being away in their own membership drives. the team ... initially received as “extra” work. ☆ Chevrolet & Google: In early 2015, ☆ One-off digitals:The Ohio News team Designers are motivated to complete Manchester United began partnering has been tasked with a host of special work on or ahead of schedule, and the with Google and their Hangouts brand one-off digital sections for its newsroom longer deadline nature of the project to foster fan interaction. One United USA clients due to its efficiency and design allows for Mr. Beckett to collaborate with was tasked with driving awareness in awareness. These include: them on designs that can enhance their America. Here, the organization with ☆ Dayton Airshow preview skills across several Adobe platforms. closely with GM and the new “Chevrolet ☆ Moore’s Ford Lynching This added benefit has been seen in the FC” brand to establish guidelines and look back for the AJC daily design production of the creative collateral that would be used ☆ History Extra for the DDN newspapers as team members are able during a “Google Hangouts” chat with ☆ Snow storm anniversary to perfect skills before attempting them players. Given that brand awareness of section for the AJC in a more deadline-sensitive Google Plus and Hangouts itself is low, ☆ Breaking news sections on environment. One United USA leveraged its extensive the Georgia legislature, San following on Facebook and Twitter, Bernardino shooting, along with membership emails, to Orlando shooting, and successfully promote the event. Hurricanes Harvey and Maria Long-term trumps short-term
ometimes its hard to see the big picture. But training, trying new projects and putting yourself out there year after year can pay off in a big way. Mr. Beckett has learned these lessons and applied them directly to his businesses, seeking to provide Sthem with solutions that can increase the reach and longevity of the products they produce. By increasing the awareness and efficiency of resources, we leave more time to focus on growth and burn less just maintaining the status quo.
UD Flyer Connection NSCAA annual convention
☆ The task: In 2010, Mr. Beckett was given responsibility over a brand ☆ The task: Each year One United USA sends delegates to the NSCAA new publication, the University of Dayton Flyer Connection. A direct-mail Convention. This is the only major gathering of every soccer organization in product, this is a high-profile newsprint magazine mailed directly to UD the United States each year and also serves as the host for the Major League season ticket holders — a valued demographic for advertisers. Soccer Super Draft. Though frequented primarily by professionals, it is an ☆ The action: This was Mr. Beckett’s first real management gig as he opportunity to build on branding and create partnerships. oversaw contract employees designing a product written by ☆ The action: Participation in the convention is time consuming and newsroom sports writers, WHIO-TV and Radio employees, and costly. Mr. Beckett works to design several 8-foot-tall banners, pricing select freelance writers. He prepared a work-flow that maximized the and membership one-sheets, updated tour posters, social media diverging schedules of the personnel involved, serving as the primary collateral, and contest promotions. This work involves a great deal point of contact for all parties. He worked with photographers both of cross-collaboration with the company’s other departments and on the Dayton Daily News staff and at UD to obtain the best cover art ultimately ends in multiple representatives heading to Philadelphia, and trained rookie designers on database management and major Baltimore or another U.S. city for the convention. media work-flow. ☆ The result: The conventions themselves bring little in terms of ☆ The result: The publication was a major success. It was profitable new membership or tour sales. However, long-term results have been in its first year, which was above all forecasts, and has continued to extraordinary. This includes free air time on Fox and Fox Soccer be produced by Cox Media Group to this day. This has led to Channel (now Fox Sports 1); new partnerships such as those with expansion of the brand into “Raider Connection” for Wright State Chevrolet and ICONS; and special recognition from our parent club season ticket holders, as well as several one-off publications put who has sent several speakers on our behalf, including former together by Cox for Miami and Central State universities. manager Sir Alex Ferguson and former goalkeeping coach Eric Steele. These actions dramatically increase brand awareness, viability and reputation when posting to social media and selling our tours and memberships to supporters.
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IFostering an environment where team members look after one another, even when it is not part of their assigned work not only benefits the company, but also gives staff a feeling of strength and safety — knowing that their neighbor has their back. Giving your all Respect others’ deadlines ☆ The task: The Ohio News Desk was charged ☆ The task: At One United USA, many projects with producing a series of commemorative require a rapid turnaround, due to breaking posters for Ohio State’s run to the 2015 National news or embargoed resources. When this Championship. happens, members of the marketing and social ☆ Action: With the newsroom clients media teams are under intense pressure to be short on resources, all they could out in front of the campaign. provide was a concept and direction. ☆ Action: Our teams maintain a public Not normally in the wheelhouse of the list of upcoming launches, including design desk, Mr. Beckett compiled a Accuracy is key tours, kit releases, and signing deadlines. series of basic statistics, as well as However, sometimes the club is forced past photos for the team to use in its to break with these time lines, often due ☆ The task: The Ohio News Desk is charged design work. to data leaks in England. When this with maintaining accuracy and credibility within ☆ The process: Once resources were happens, our team re-prioritizes stories submitted by newsroom clients. It is not established, Mr. Beckett’s team produced work-flow and opens a communication responsible for most advertising, advertorial or 3 sets of posters, stylized to match the chain to ensure accuracy. other third-party work. However, pride in one’s significance of the occasion. ☆ The process: Often all other tasks are product is essential to long-term success. ☆ The result: The news desk was able placed on the back burner and standing ☆ Action: Whenever possible, Mr. to go above and beyond the client’s resources are re-purposed in place of Beckett’s team dives head-first into the expectations, developing pages that developing new creative. It is important content it is producing. This means readers could use as a keepsake and to get clean assets out first. knowing the history behind the story, simultaneously fostering new gratitude ☆ The result: By prioritizing deadline the art and the concept. Often, marketing with our regular contacts. over creative aspirations when news promotions surrounding this content breaks, it allows all of our teams to ��������������������� are misleading or even false. When the ���������������� ������� succeed. ��� ������������ �������������� ��������������� �� ������������ news desk catches an error, Mr. Beckett ��������������������� ���������������� ������� ��� ������������ ���� �������������������������������������� has put in place a standard operating ������ ���� ��������������������� ������� ��� ���� ����� �� �������� ������� ��� ����� ����� ������������������� ��������� ������������������������������������ ����� procedure for correcting it. �� ���� �� ���� ��������� ������������ ���������������������������������� ������ ���������������������������������������������� ☆ The process: All parties, including ������������� �� ����������������� ���� ������������������������������������ � ���������������������������������� ad placement, marketing management, ���� ����������������������������� ������������ ������ ����� ������� and newsroom editors are alerted to the ������������������ ����������� ��������������� � �������������������������� �������������� ��������� ������������ �������������������������������� ������������������� �������������������������������� ��� ����������� ������������������ � ���������������������������������������� �� ������������� �������� ������������������������������� �������� ������������������������������������������ ���� ����� �������� ���� ������������������������� ��������������� ������� �� ���������������������������������� �� error so it may be removed or fixed. ���������������������������� ����� ��� ������ ����� ��������������������������������������������� ����� �� ��� ��������������������������������������� ���� ������������������������� ���������� ��� ������� �������� ������ �������� ��������� ���� ��� ��������� ��� ������� ����� ������ ����� ������������ ������ ���� �� �������� ☆ The result: A greater trust is fostered ��������� ��� �� �� ����� ������ ���� �� �������� ����� ������������� ��� with both the newsroom and readership. ��������� ���������� ��������� ������������ ���� ���������� ��������������� �������������� ������������� ������������ ���� �������� ��������� ���������� �������������� ������������� ��������� ���� ������������ �������������� CircleContinuing of success improvement ����� �������������������������������� �������� ��������������������������������������� ����������� ��������������������������������� ���� �������� ����������������������������������������������������������� ���� ������������������������������� ����������������������������������������� � ������������������������������ ������������������������������� ������������������������������ ������������������������������� ���� ������������������������������� ������������������������������ �������� � ����������������������������� ��������������������������������������� �������������� ���� ����� ����� �� ����� ���� ���� ����� ���� ��� ���� ���� ������� �������� ��� ��� ��������������������� �������������� ������� ���� ��� ��� ���� ����� ��� r Beckett�� ��������� ������believes����������������������������������� that we must learn from our past to improve our future. �� As a result, he strives to keep a detailed ������������������� �� ������������������������ ����� ���������������������������������������� ����������� ������������������������������������������������������� ������� ����������������������� ����������������������������������������������������� ������������ �������� ������������������������ ��� ��� ���� ����� �� ��������������������������������������� � �� ������ ����� portfolio �����of���������������������� �������design��� ��� ���� �� work he has prepared along with his teams over the years. Many of his top recent projects can be �������� ��� ��� �������� ������ ���������� �������� ��������� ���� �� ����� ������� �� ����� ������� �������� �� ����� ���� ������� ���� �� ��� ����� �� ����� �������� found on���� the Adobe Behance ��portfolio����� site at http://www.behance.net/justinbeckett. A complete look at his work through ����� �� ���� �������� �� ��� �� ��������� �� ���� ���������� �� ����� ������ �� ����� �� ����� ������� �������� �� ����� M �� ����� ��������� �� the years, including that with One����� ������ United�� ����� USA, Cox Media Group, Freedom Communications/The Daily Press and downloadable resumes may be viewed on his archive site, http://www.imageevent.com/rockbobcat. These sites may also be reached by scanning the QR codes below. Adobe Behance This document Digital archive Story by Eric Vohr & Photos by Michaela Urban Chicago Tribune or some, the ideal tropical holiday is a gated all- inclusive resort Fwhere time is spent shuttling between the beach and the pool bar. For those looking for a little more substance, St. Vincent and the Grenadines in the Caribbean beckons with its 32 islands and cays — not to mention some of the best beaches you’ll find anywhere. St. Vincent, the biggest island in the chain by far, boasts rain forests, waterfalls and volcanoes, the biggest being La Soufrière, which rises to an impressive 4,049 feet. The trek to the summit is a heart- pumping, breathtaking adventure through a ruggedly beautiful landscape of lush rain forest, montane thickets, cloud forest, old lava flows and creek beds worn smooth after years of tropical storms. At the summit sits the ash- strewn rim of a massive crater, where an active steaming dome and a small lake lie below. This is an ominous, haunting place bathed in clouds and dew. Buffeting winds threaten to send you over the cliff, and gaps in the tumultuous vapors provide brief-but-stunning views of the blue-green sea below. La Soufrière is just a taste of St. Vincent’s natural wonders, which include a huge expanse of untamed coastline and jungle in the northwest part of the island. I wouldn’t even attempt to explore it without an experienced local guide. The place to stay on St. Vincent is Young Island Resort, located on a small, private island 200 yards off the southern tip of St. Vincent. A treasured destination for more than 40 years, Young Island has accommodations that include mountaintop villas with ocean views and waterfront bungalows that open up to a white-sand beach. Rates start around $500 a night, double occupancy. Breakfast, dinner and delicious homemade bread are included (www.youngisland.com). Trickling south from St. Vincent like a string of glittering white-sand pearls is the precious archipelago of the Grenadines. Several of these islands are inhabited. Mustique is the famed playground for celebrities and the British royal family, but I prefer the more humble islands, especially Bequia. Bequia is an intimate, magical place with a palpable sense of harmony among the expats, tourists and locals. It seems like everyone here is bound by either friendship or blood. Islands continued on Page 4