PRESS RELEASE 2011 Cisco, Corous360 and Iahgames Take

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PRESS RELEASE 2011 Cisco, Corous360 and Iahgames Take PRESS RELEASE 2011 efficient delivery of gaming experience to the rapidly growing Southeast Asia online computing helps IAHGames communicate and access information more dynamically gaming community. About Corous360 and securely, reinforcing the basic premise that the network makes clouds happen." Cisco, Corous360 and IAHGames Corous360 is the leading independent online games cloud service provider in Southeast Corous360 has successfully completed its cloud infrastructure set-up in Indonesia and Roland Ong, CEO at IAHGames Asia and offers an integrated suite of end-to-end services to enable game developers, Take Online Gaming to the Cloud Malaysia. Their geographic expansion includes Thailand, Vietnam and the Philippines, "IAHGames aims to bring the best games experience to Southeast Asian gamers, and publishers and gamers to converge on a common platform and interact in a single First Online Game Provider in Southeast Asia to reinforcing their position as the leading independent online games cloud provider in this includes working tirelessly to bring the latest top-quality online games in the shortest community. Embrace Cloud Computing the region. time possible. With the region being one of the fastest growing markets for online gaming, this collaboration with Cisco and Corous360 has brought about a technically Leveraging on its wealth of experience in deploying enterprise IT, supported by a SINGAPORE - 16 Nov, 2011 - Infocomm Asia Holdings (IAHGames), a leading publisher, Corous360, using the Cisco Unified Computing System, effective and robust solution to both our gamers and game developers." professional team of industry experts, Corous360 offers its partners and customers a new operator and distributor of popular online games, today announced that they are the first enables IAHGames to achieve: gaming company in Southeast Asia to use the power of unified computing to deliver dimension of value and support in the growing and dynamic industry of online gaming. Winston Koh, CEO at Corous360 By revolutionising the way online games are being operated, Corous360 helps lower efficiency and scalability to their operations in the region. IAHGames achieved this using Increased Cost Savings: With the power of virtualization using Cisco UCS, IAHGames "We want to help online gaming companies move to the cloud and IAHGames is a operation costs and minimise business risks for game developers and publishers while Corous360, a leading independent online games cloud service provider that chose the expects up to 60 percent savings in operational expenses due to the smaller footprint in prime example. Using Cisco Unified Computing System helps us manage the virtualized enhancing gamers’ experience through its regional connectivity set-up across Southeast Cisco Unified Computing System™ (Cisco UCS™) take their operations of managing the data center. Cloud computing has reduced their total overall cost of running a data environment better as we can easily increase scalability according to customers’ Asia. Additionally, Corous360 serves as a one-stop shop for game publishers and interactive entertainment into the virtual space. The implementation provides a highly center and provides dynamic resource provisioning for increased business agility. The demand without the added complexity as it is managed as a single system. Coupled developers looking for a partner with good understanding of online game operations secure, scalable, efficient and cost-effective platform that reduces information converged infrastructure also provided immediate cost savings from equipment with our ability to understand the specific needs of the gaming industry, we help and service delivery and who can effectively help them expand into Southeast Asia. technology infrastructure costs and complexity, while improving IAHGames’ business consolidation. IAHGames was able to reduce the total number of physical servers from games publishers move into regional markets rapidly, just as we are now serving agility. The business value in using cloud computing has also resulted in IAHGames offering 300 to 30 and due to the virtualized environment; they were also able to save on IT IAHGames’ needs in the region. The new business models enabled by collaborations About Cisco the platform to all game developers and providers, as they collaborate to share manpower costs. The reduced power consumption also allowed them to be like this provide opportunities in cloud computing that the rest of the industry is aspiring knowledge and cost-savings measures with other companies in the industry, taking the environmentally friendly. Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how business of online games, to a future-state. towards." people connect, communicate and collaborate. Information about Cisco can be found Decreased infrastructure costs: Corous360 implemented the project for IAHGames and at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. SUPPORTING RESOURCES: KEY FACTS / HIGHLIGHTS will manage the day-to-day support of the hardware infrastructure, software and Cisco products are supplied in Singapore by Cisco Systems International B.V., a wholly Founded in 2005, IAHGames aims to become a premiere online game provider in services. With a flexible pricing model that charges on a pay-per-use basis, Corous360 Visit IAHGames online owned subsidiary of Cisco Systems, Inc. Southeast Asia. Supporting this vision, they set up a regional online gaming hub, helps IAHGames drastically reduce their initial infrastructure outlay cost with each new View Corous360 website providing popular massively multi-player online role-playing games (MMORPGs) to game, which traditionally used to be the biggest running cost for the company View Cisco Unified Computing website attract more users and grow their business. whenever there was a new game to be launched as well as the biggest risk. Read Cisco Data Center Networks blog Follow Cisco APAC on twitter IAHGames is the leading provider of popular online games such as EA SPORTS™ FIFA Quicker route to market: From a business perspective, IAHGames is able to go-to-market Cisco News RSS Feed Online 2, Granado Espada, Dragonica and Counter-Strike Online. Based in Singapore, faster with the Cisco UCS implementation due to time and infrastructure savings from the company relies on their data center to host games regionally for users in countries using a virtual platform. The virtualized machines provide agility and higher utilization About IAHGames such as Brunei, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Australia and New from the infrastructure, allowing IAHGames to focus on the business of online gaming. Headquartered in Singapore, IAHGames is a leading publisher, operator and distributor Zealand. of interactive entertainment. The company currently operates award-winning titles SUPPORTING QUOTES: including EA SPORTS™ FIFA Online 2, Granado Espada, Dragonica and Counter-Strike Corous360 specializes in helping customers maximize the availability and utilization of Irving Tan, managing director for Asia South at Cisco Online. One of the first online game companies in the world to receive ISO 9001:2000 their online gaming IT infrastructure, and reduce their operation costs in running their "IAHGames has established itself as a pioneer in Southeast Asia by their decision to certification for “Distribution and Operation of Online Games”, IAHGames executes a online games. In addition to providing a next-generation hosting platform for online bring online gaming to the cloud with Cisco. Delivering strategic value across the unique “One Market, One Asia” strategy that offers developers and publishers a Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of gaming with functionality for account management, payment management and Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their business and giving them a huge advantage over other players in the industry, cloud one-stop distribution service for multiple countries. respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. service management, Corous360 provides the cloud infrastructure that underpins the Corous360 Press Release 2011 Page 1 PRESS RELEASE 2011 efficient delivery of gaming experience to the rapidly growing Southeast Asia online computing helps IAHGames communicate and access information more dynamically gaming community. About Corous360 and securely, reinforcing the basic premise that the network makes clouds happen." Corous360 is the leading independent online games cloud service provider in Southeast Corous360 has successfully completed its cloud infrastructure set-up in Indonesia and Roland Ong, CEO at IAHGames Asia and offers an integrated suite of end-to-end services to enable game developers, Malaysia. Their geographic expansion includes Thailand, Vietnam and the Philippines, "IAHGames aims to bring the best games experience to Southeast Asian gamers, and publishers and gamers to converge on a common platform and interact in a single reinforcing their position as the leading independent online games cloud provider in this includes working tirelessly to bring the latest top-quality online games in the shortest community. the region. time possible. With the region being one of the fastest growing markets for
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