American Library Association 2009-2010 Annual Report | About ALA
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American Library Association 2009-2010 Annual Report | About ALA http://www.ala.org/aboutala/annualreport10 You are at: ALA.org » About ALA » American Library Association 2009-2010 Annual Report Letter to the Membership About ALA 2009-2010 Year in Review Washington Office Programs and Partners Conferences and Workshops Publishing Leadership Financials Awards and Honors Other Highlights In Appreciation 1 of 2 03/25/2016 4:31 PM Letter to the Membership | About ALA http://www.ala.org/aboutala/governance/annualreport/annualreport/lettertothemembership/lette... You are at: ALA.org » About ALA » ALA Governance » Annual Report 2009-2010 redirect » Letter to the Membership Faced with a “perfect storm” of growing demand for library services and shrinking resources to meet that demand, libraries in 2009–2010 worked to provide critically needed materials and services such as technology training, online resources for employment, continuing education, and government resources. Across the country, library supporters lobbied decision-makers––often turning to social media to spread messages––in an effort to keep doors open and stave off cuts. In North Carolina, an online grassroots fundraising and awareness campaign through Facebook and Twitter helped convince trustees of the Charlotte Mecklenburg Library to rescind a vote that would have closed 12 branches and laid off more than 140 library employees. The experience inspired CML Learning and Development Coordinator Lori Reed to create SaveLibraries.org, a clearinghouse of news and tools to fight library budget cuts and closings. In June, more than 2,000 turned out for Library Advocacy Day in Washington, D.C. Nearly five times larger than any National Library Legislative Day in the past, the event included a rally on Capitol Hill, meetings with elected officials, and a virtual component that drew another 1,000-plus participants to advocate for libraries by e-mailing members of Congress. Social media grew in importance as a way to improve member engagement, as more and more division, round table, committee, and interest group members joined ALA Connect, the association’s social networking site and shared work space. ALA also introduced an Online Learning website, a one-stop shop for information about different units’ podcasts, webinars, e-courses, and more. 2008–2009 ALA President Camila Alire centered her presidential initiative, “Libraries: The Heart of All Communities,” on frontline advocacy and family literacy. Alire, a professor at Simmons College in Boston and adjunct professor at San Jose University in California, focused on getting frontline librarians and other library staff engaged and empowered to articulate the value of their libraries. Advocacy toolkits were created for each type of library—academic, public, school, and special—and workshops were held around the country to train library staff and supporters to speak effectively about the value of their libraries. As part of Alire’s Family Literacy Initiative, ALA’s five ethnic affiliates—the American Indian Library Association, the Asian Pacific American Librarians Association, the Black Caucus of the American Library Association, the Chinese 1 of 3 03/25/2016 4:32 PM Letter to the Membership | About ALA http://www.ala.org/aboutala/governance/annualreport/annualreport/lettertothemembership/lette... American Library Association, and REFORMA (the National Association to Promote Library and Information Services to Latinos and the Spanish Speaking)—developed and implemented family literacy activities that would engage families in their respective communities to read, learn, and play together. In the coming year, key initiatives will address advocacy and fundraising. “Our Authors, Our Advocates” builds a cadre of nationally known writers who will speak out on behalf of libraries through interviews, posters, podcasts, publications, and other media; it will also serve as a model for creating advocates for libraries at the community level. “Frontline Fundraising” will provide tools—including an online toolkit and webinars—that can be used by everyone, regardless of the size or type of library, to supplement the budget from their jurisdiction or institution. Finally, the “Why I Need My Library” contest invites young people to communicate why libraries are needed now more than ever through short videos made available on YouTube and the ilovelibraries and @yourlibrary websites. We have important work to do in this critical time for libraries, librarians, library workers, library supporters, and the communities we serve. As we work to maintain essential services, we must also encourage our many supporters to speak out—to highlight the key role libraries and library staff play in the economic, social, and educational fabric of our nation. 2 of 3 03/25/2016 4:32 PM About ALA | About ALA http://www.ala.org/aboutala/governance/annualreport/annualreport/aboutala/aboutala Founded in 1876 in Philadelphia and later chartered in the Commonwealth of Massachusetts, the American Library Association is the oldest, largest, and most influential library association in the world. The ALA has more than 61,000 members, including librarians, library trustees, and other interested people from every state and many nations. The association serves public, state, school, and academic libraries, as well as special libraries for people working in government, commerce and industry, the arts, and the armed services or in hospitals, prisons, and other institutions. The ALA’s mission is “to provide leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.” Headquartered in Chicago, the ALA is governed by an elected Council, its policy-making body, and an Executive Board, which acts for the Council in the administration of established policies and programs. Within this context, the Executive Board is the body that manages the affairs of the Association, delegating management of the day-to-day operation to the Association’s executive director. The ALA also has 37 standing committees, designated as committees of the Association or of the Council. The Association’s operations are directed by the executive director and implemented by staff through a structure of programmatic offices and support units. The ALA is home to 11 membership divisions, each focused on a type of library or library function, and 18 round tables for members who share interests that do not fall within the scope of any of the divisions. A network of affiliates, chapters, and other organizations enables the ALA to reach a broad audience. 1 of 3 03/25/2016 5:23 PM About ALA | About ALA http://www.ala.org/aboutala/governance/annualreport/annualreport/aboutala/aboutala Key action areas include diversity, equitable access to information and library services, education and lifelong learning, intellectual freedom, advocacy for libraries and the profession, literacy, and organizational excellence. The ALA is a 501(c)(3) charitable and educational organization. Mission | Divisions | ALA Offices | ALA Officers | Executive Board The ALA’s member divisions are: American Association of School Librarians (AASL) Association for Library Collections and Technical Services (ALCTS) Association for Library Service to Children (ALSC) Association of College and Research Libraries (ACRL) Association of Library Trustees, Advocates, Friends, and Foundations (ALTAFF) Association of Specialized and Cooperative Library Agencies (ASCLA) Library and Information Technology Association (LITA) Library Leadership and Management Association (LLAMA) Public Library Association (PLA) Reference and User Services Association (RUSA) Young Adult Library Services Association (YALSA) Mission | Divisions | ALA Offices | ALA Officers | Executive Board These units of the Association address the broad interests and issues of concern to ALA members; they track issues and provide information, services, and products for members and the general public. Current ALA offices are: Chapter Relations Office Development Office Governance Office 2 of 3 03/25/2016 5:23 PM About ALA | About ALA http://www.ala.org/aboutala/governance/annualreport/annualreport/aboutala/aboutala International Relations Office Office for Accreditation (OA) Office for Diversity (OFD) Office of Government Relations (OGR)* Office for Human Resource Development and Recruitment (HRDR) Office for Information Technology Policy (OITP)* Office for Intellectual Freedom (OIF) Office for Library Advocacy (OLA) Office for Literacy and Outreach Services (OLOS) Office for Research and Statistics (ORS) Public Information Office (PIO) Public Programs Office (PPO) Washington Office *The OGR and the OITP are housed at the ALA’s Washington Office; the others are in Chicago. Mission | Divisions | ALA Offices | ALA Officers | Executive Board ALA Officers 2011-2012 3 of 3 03/25/2016 5:23 PM 2009–2010 Year in Review | About ALA http://www.ala.org/aboutala/governance/annualreport/annualreport/yearinreview/yearinreview You are at: ALA.org » About ALA » ALA Governance » Annual Report 2009-2010 redirect » 2009–2010 Year in Review 2009–2010 ALA President Camila Alire centered her presidential initiative, “Libraries: The Heart of All Communities,” on frontline advocacy and family literacy ALA President Camila A. Alire and Gene Shimshock, chair of the Exhibits Round Table, cut the ribbon to open the exhibits at the 2010 Midwinter Meeting, backed up by ALA President-elect