2020 Opportunities

Spring training’s best ticket just got better! Since 1961, the Scottsdale Charros have hosted spring training in Scottsdale . Our partnership with The real winners this spring. the City of Scottsdale and has resulted in donations of over $15 million to hundreds of deserving local charities and public education.

To learn more about our contributions, visit charros.com/giving-back Our Partners

ormed in 1961, the Scottsdale Charros are an all- volunteer group of business and civic leaders dedicated to providing support and funding for youth F programs, educational scholarships and grants to local charities. With a history of innovative fundraising, the Charros have leveraged spring training baseball as a chief economic driver in Scottsdale. Funds raised through the sale of Charro Lodge passes and stadium advertising are donated back to the community, making the Charros one of the community’s largest philanthropic contributors.

Spring Training is the premier annual fundraising event for the Charros, we welcome more than 200,000 people during

the month of March to , making it one of OF GREATER SCOTTSDALE the top destinations for Spring baseball. When you purchase a Charro Lodge ticket or take advantage of Spring Training advertising opportunities, you are supporting our schools and our community. Demographics Spring Training at Scottsdale Stadium

“Scottsdale Stadium attracts the most affluent fans in the cactus league.”

1977 10,369 42 AVERAGE ATTENDANCE PER GAME MEDIAN AGE $ 64/36% $115,551 MALE FEMALE MEDIAN HOUSEHOLD INCOME

$200 5.5 PER NIGHT NIGHTS AVERAGE HOTEL EXPENSE AVERAGE VISITOR STAY

$446 PER DAY AVERAGE STADIUM PARTY EXPENDITURE

Cactus League Spring Training Baseball has an annual economic impact of $800M for the State of .

Scottsdale Charros 10533 E Lakeview Dr, Scottsdale, AZ 85258 (480) 990-2977 [email protected] Charro Lodge Ticket Pricing and Seating Diagram

CHARRO LODGE OUTPOST (SHADED) ƒƒ Outpost Season Table of 6 (per table) ...... $17,500 ƒƒ Outpost Season Table of 4 (per table) ...... $13,500

CHARRO LODGE SALOON (SHADED) ƒƒ Saloon Individual Per Game Tickets (per person)...... $160

CHARRO LODGE CORRAL (SHADED) ƒƒ Corral Season Table of 4 (per table) ...... $12,500 ƒƒ Corral Game Reserved Table of 4 (per table)...... $750 ƒƒ Corral Individual Season Tickets (per person)...... $2,250 ƒƒ Corral Individual Per Game Tickets (per person)...... $150 Architectural rendering of the new, improved Charro Lodge for 2020

BAR “The Charro Lodge is one of the hottest tickets in OUTPOST all of spring training.” —Kevin Reichard, MLB News

THIS VIP LODGE EXPERIENCE INCLUDES: ƒƒ General admission into Scottsdale Stadium and Charro Lodge ƒƒComplimentary drinks, including a wide variety of beers, wines,

select spirits, sodas, and water UP BAR ƒƒFood includes a variety of snacks, premium ballpark fare, and a featured local restaurant UP CORRAL ƒƒReserved seating available for larger groups of 50 or more HITCHIN’ POST

SEASON TABLE INCLUDES: BAR ƒƒCustom tabletop decal with logo and/or name 58 SALOON ƒƒOne full page spring training magazine ad for tables of 6 ƒƒOne half page spring training magazine ad for tables of 4 ƒƒ Reserved seating throughout the entire season

Scottsdale Charros 10533 E Lakeview Dr, Scottsdale, AZ 85258 (480) 990-2977 [email protected] Spring Training Magazine Advertising

“Market your business to thousands of Major League Baseball fans during spring training!”

STANDARD ADS ƒƒFull Page Color Ad...... $1,500 ƒƒHalf Page Color Ad ...... $1,000 ƒƒ Quarter Page Color Ad ...... $500 PREMIUM FULL PAGE AD LOCATIONS ƒƒ Opposite Inside Front Cover...... $5,000 ƒƒ Opposite Inside Back Cover...... $5,000

2019 Spring Training Prgm Cover.pdf 1 1/25/19 10:59 AM ƒƒ Scorecard Sponsorship...... $4,500 ƒƒ Opposite Advertisers Index...... $2,500 2019 S PR I N G TR AININ G MAGAZI N E ƒƒ Opposite Cactus League Letter...... $2,500 ƒƒ Opposite Chairmen’s Letter...... $2,500

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M

Y CM ƒ MY ƒ Opposite Experience Scottsdale Letter...... $2,500

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CMY WALK-OFF HOME RUNS IN 1–0 GAMES (SF ERA) K OPP NOTES OPP PITCHER DATE BATTER LAST FIVE GIANTS TO HOME RUNSPITCHER IN 1–0 WINSINNING H. Musgrave Rookie reliever OPP B. Crawford Rockies BATTER 9* 06/27/18 DATE H. Musgrave 2-time MLB Victory Leader Rockies Astros C. Schilling B. Crawford 9 04/21/91 S. Decker 06/27/18 K. Jansen Game took 1:32 ƒ Dodgers J. Kaat ƒ Opposite Mayor’s Letter...... $2,500

03/30/18 J. Panik 5 B. Murcer Phillies C. Kershaw 07/16/76 Dodgers 13–3 with 11 saves in 1963 03/29/18 J. Panik 4 Pirates A. McBean D. Phelps 09/22/67 T. Haller B. Crawford Marlins 1969 Cy Young Winner 08/10/16 8 Astros M. Cuellar Cubs A. Cashner 08/12/66 W. Mays B. Posey Most LHP wins in MLB history 09/21/10 Brewers W. Spahn 07/02/63 W. Mays *Crawford’s June 27 blast was even more extraordinary in that it was one of only six Giant walk-off home runs in 1–0 games during the era: ƒƒ Opposite Scorecard...... $2,500 the bag, Duggar dislocated his loaded single in the 11th shoulder—which could have ended 1963 classic 16-inning, 1–0 win plated the walk-off game-winner. his season right there. But instead, over the Braves where Hall of Two days later on July 11, the Duggar refused to come out of the Famers and Warren Giants jumped out to a 4–0 lead in game and scored the winning Spahn both went the distance, the first before the Cubs chipped - on a next-pitch single by Gorkys until ended it with away to tie the game and go into ex Hernández. Duggar’s season was a one-out through the tra . After Dereck Rodríguez- indeed over after that game, but it ƒ showed the spirit and will to win of ƒ Opposite Stadium Diagrams...... $2,500 wind and over the left field fence tossed 3.0 scoreless, hitless in at . Mays, who nings, the Giants rallied with two this promising young player. had thrown out a runner at home outs in the home 13th. With runners earlier in the game, had also on first and second, Bumgarner joins Exclusive Club hit his first career home run off lined a ball over the ’s Spahn back in 1951, and would head for the walk-off hit. with walk-off hit ultimately compile 18 against him. The Giants would again win A true rarity took place in a Marichal tossed 227 pitches in the a bittersweet 1–0 walk-off game 5–4 walk-off win over ƒ victory and was back out on the on August 28 in San Francisco. on September 25 when pitcher ƒ Opposite Table of Contents...... $2,500 mound after 4 day’s rest to face the Arizona almost scored in the eighth drove in the Cardinals. Spahn, the winningest inning, but a strong relay from winning run as a pinch-hitter lefty of all-time, threw 201 pitches rookie center fielder in the 12th inning. Following a and would end up finishing his to Crawford to Nick Hundley nailed Hernández , Bumgarner career as a Giant two years later. at the plate to end the lashed a hard grounder between - In a rematch of the exciting 2016 frame. In the ninth, Duggar walked short and third for the game win NLDS, the Giants gained a measure and reached second on Hundley’s ner. It marked the first time in 28 ƒ of satisfaction with two walk-off single. But when diving back into ƒ Opposite Youth Lunch...... $2,500 wins in three days against the Cubs shortly before the All-Star slams a ninth inning homer for the 1–0 Walk-Off Giants’ Win on June 27 break (July 9–11). The first of these involved the electrifying of . Trailing crowd with a ninth-inning home run 1–0 in the fifth inning against McCovey returned to Phoenix Font (the tenth Dodger pitcher), off to win game two. - , the Giants tied the Municipal Stadium with the Giants were going to be sold to an owner mong the most thrill consecutive singles by Kelby Panik, who wound up with only four - and-a-half seasons where he left score without the benefit of a hit. every spring until 1973, when he ship group in Washington D.C. un ing events in baseball, Tomlinson and set the home runs in an injury-shortened - his heart, back in San Francisco. And in a wheelchair, it’s not normal After reaching first on a fielder’s was traded to the til hamburger magnate Ray Kroc walk-off wins were stage for Andrew McCutchen, who season, became the first player in purchased the team and kept it in In the years following his retire to see an athlete of his stature in a choice, Hanson was promptly at the conclusion of the regular - plentiful for the 2018 was working on a five-hit night. MLB history with home runs in back COVER FULL PAGE ADS ment, McCovey remained a regular wheelchair,” recalled Jenkins. picked off, but season. The Padres conducted their San Diego. McCovey’s card is one Giants, who captured With a 2–2 count after fouling off 7 to back 1–0 wins. fixture during the Cactus League Perhaps the most beloved missed the ball team’s spring training operations of 15 Topps Padres cards to have a division-leading 10 pitches, McCutchen blasted Font’s A relative rarity, the Giants been mislabeled in 1974. seasons in Arizona, still working of all the San Francisco as the throw went down the right in Yuma, Arizona, where the photo of them last year. From their 42 twelfth pitch deep into the left- would win their third 1–0 game for the team as a senior advisor Giants, McCovey never field line. Hanson began his mad on McCovey’s peculiar 1974 Topps “Stretch” returned to Yuma in field stands for a three-run, game- of the season on June 27 by way right up until last year. A series of Ahome victories, almost one in four dash—racing around second and the spring of 1975 and 1976, and played for the team card appears to have been taken ended on a Giants’ walk-off hit that winning home run. McCutchen’s of the home run—this time in spent two-and-a-half seasons with chronic ailments, and injuries to in New York, and third, then reaching high gear as (or possibly taken in Casa Grande). included a rare 1-0 home run and a sixth hit of the day proved costly -to walk-off fashion, when Brandon his knees and back had him con was pretty much he headed for home plate. With the McCovey is wearing an obviously- the Padres, before being sold to Font, who was designated for as Crawford went deep off Colorado fined to a horizontally-positioned- pitcher’s game-ending RBI. relay throw arriving just as he did, airbrushed Padres cap with the the in August of the San Francisco - ƒ The first of many walk-offs signment less than a month later. rookie Harrison Musgrave with one ƒ Outside Back Cover ...... $7,500 1976. After a brief 11-game, end- wheelchair, but there he was on franchise’s first Hanson dove away from word “Washington” and an abbre came on April 7th during the The Giants foreshadowed another- out in the ninth. - of-season stint in Oakland, where the press level and main concourse home-grown star er in a cloud of dust and swipe viated “NAT’L LEA.” printed along team’s opening homestand against of their exciting game-enders dur Since 2010, Panik and Crawford he failed to hit even one American at Scottsdale Stadium, still making to emerge from the tagged the corner of the plate to tie Madison Bumgarner Pinch hits a walk-off win for the Giants the card’s upper and lower borders. the Dodgers, a game that would ing the first two days of the season. are the only Giants to have hit League home run, McCovey was re- his way around the ballpark. minors. His appeal the score. ’s bases- 49 Prior to the 1974 season, there last over five hours and find the After beating , 1–0, - home runs in 1–0 wins: Magazine was speculation that the Padres signed as a free-agent to the Giants “He always extended beyond his Among those games was the pring Training Giants trailing by one run going- with a home run in the season open Ty HealTH 2019 8 in 1977, spending his final three- returned to the accomplishments on Ted by digni into the bottom of the 14th in er on the road, Panik silenced the LA p reSen Hall of Fame. the field, which had a lot to TH igniTy Heal ning. Against 6-4 righty Wilmer SenTed by d do with his kind and friendly Magazine p re ƒ pring Training ƒInside Front Cover...... $6,000 1963 persona. 2019 S “As a fellow ballplayer, I felt he 48 SAN FRANCISCO GIANTS was a gentle giant,” said Jenkins adding, “He always spoke to you. Always shook your hand if he saw you at the stadium or anywhere else. He was just an individual that was a perfect gentleman, and he ƒ carried himself in that manner. ƒInside Back Cover ...... $6,000 He was a San Francisco Giant back then they had many popular, and guys, but Willie stood out.” ◆

Charlie Vas Cellaro is a Baltimore B - ased freelan C e writer , former arizona resident and a VagaBond BaseBall traVeler who returns to arizona just after the and C atChers arri Ve eaCh spring. he Been ’s writing for the san franCisCo giants spring training 1970 magazine sinCe 1998.

A posed publicity shot of Mac at the Old Phoenix Municipal Stadium, Circa 1960 30 SAN FRANCISCO GIANTS 2019 Spring Training Magazine p reSenTed by digni Ty HealTH Waving to fans at the 2017 Willie Mac Award ceremony at p reSen Ted by digni Ty HealTH 2019 8pring Training Magazine SAN FRANCISCO GIANTS 31 Scottsdale Charros 10533 E Lakeview Dr, Scottsdale, AZ 85258 (480) 990-2977 [email protected] Big League Packages Charro Lodge Branding

“ big and be a big shot at the game.”

CHARRO LODGE CORRAL ƒƒBranding Rights (tables, railing, wraps)...... $30,000 ƒƒLarge Outfield Banner...... $10,000 ƒƒBranded Section Wristband...... Included ƒƒ Scoreboard Commercial (season) - 30 sec ($10,000 value). .Included ƒƒ ($7,500 value)...... Included ƒƒPremium Full Page Ad ($2,500 value) ...... Included ƒƒ Sidebar Short Web Banner Ad ($1,500 value)...... Included Total ...... $40,000 00. CHARRO LODGE SALOON ƒƒBranding Rights (tables, railing, wraps)...... $25,000 ƒƒLarge Outfield Banner...... $15,000 ƒƒBranded Section Wristband...... Included ƒƒ Scoreboard Commercial (season) - 30 sec ($10,000 value). .Included ƒƒ Ceremonial First Pitch ($7,500 value)...... Included ƒƒPremium Full Page Ad ($2,500 value) ...... Included ƒƒ Sidebar Short Web Banner Ad ($1,500 value)...... Included Total ...... $40,000 00. CHARRO LODGE OUTPOST ƒƒBranding Rights (canopy wrap, banners, tables)...... $20,000 ƒƒLarge Outfield Banner...... $10,000 ƒƒBranded Section Wristband...... Included ƒƒ Scoreboard Commercial (season) - 30 sec ($10,000 value). .Included ƒƒ Ceremonial First Pitch ($7,500 value)...... Included ƒƒPremium Full Page Ad ($2,500 value) ...... Included ƒƒ Sidebar Short Web Banner Ad ($1,500 value)...... Included Total ...... $30,000 00.

Scottsdale Charros 10533 E Lakeview Dr, Scottsdale, AZ 85258 (480) 990-2977 [email protected] Food Service Sponsors In the Charro Lodge

“Showcase your local restaurant in the Charro Lodge during spring training.”

CHARRO LODGE FOOD SERVICE ƒƒProvide 950+ bites of food for one game ƒƒHalf page ad in Spring Training Magazine ƒƒPromo material distribution within the Charro Lodge ƒƒSignage in the food service area of the Charro Lodge

Our VIP spectator venue is your prime audience of 350- 600 baseball fans enjoying an all-inclusive spring training experience. Charro Lodge game days are limited, dates will be first-come, first-served. All food service sponsors must provide proper certification to Sports Service.

Scottsdale Charros 10533 E Lakeview Dr, Scottsdale, AZ 85258 (480) 990-2977 [email protected] Old Town Scottsdale Old Town SPonsorship Packages

“Spring training visitors frequently walk to Old Town Scottsdale’s local attractions.”

MVP PACKAGE ƒƒFull Page Color Ad...... $1,000 ƒƒ Old Town Scottsdale section directory listing...... Included ƒƒ Old Town Scottsdale section map pin...... Included ƒƒ One box of Spring Training Magazines...... Included CY YOUNG PACKAGE ƒƒHalf Page Color Ad ...... $500 ƒƒ Old Town Scottsdale section directory listing...... Included ƒƒ Old Town Scottsdale section map pin...... Included ƒƒ One box of Spring Training Magazines...... Included GOLD GLOVE PACKAGE ƒƒ Quarter Page Color Ad ...... $250 ƒƒ Old Town Scottsdale section directory listing...... Included ƒƒ Old Town Scottsdale section map pin...... Included ƒƒ One box of Spring Training Magazines...... Included

Packages exclusive to Old Town Scottsdale merchants (between Highland Ave to the north, Thomas Rd to the south, Miller Rd to the east, and 68th St to the west).

Scottsdale Charros 10533 E Lakeview Dr, Scottsdale, AZ 85258 (480) 990-2977 [email protected] Scottsdale Stadium Banner Advertising

“Deliver your message to the 200,000+ fans who will visit Scottsdale Stadium this spring training season!”

OUTFIELD BANNERS ƒƒ9' x 24' Lower Lodge Banner*...... $15,000 ƒƒ7' x 35' Outfield Banner* (1)...... $12,000 ƒƒ8' x 14' Outfield Banner*...... $10,000 ƒƒ6' x 16' Outfield Banner (right field) ...... $10,000 ƒƒ8' x 14' Outfield Banner (left field)...... $10,000 ƒƒ4' x 20' Outfield Wall Decal...... $7,750 ƒƒ4' x 14' Outfield Wall Decal ...... $6,500 ƒƒ3' X 20' Field Line Banner...... $4,000 ƒƒ3' x 12' Line Banner...... $3,500 OTHER STADIUM BANNERS ƒƒ3' x 20' Concourse Banner...... $3,000 ƒƒ3' x 17' Stadium Seating Railing...... $2,500 ƒƒ3' x 6' Portal Banner...... $2,500 All banner dimensions are approximate

VIRTUAL BANNER VIEWER For locations and real time display of inventory, visit: https://aerialsphere.com/charros/

Scottsdale Charros 10533 E Lakeview Dr, Scottsdale, AZ 85258 (480) 990-2977 [email protected] Scottsdale Stadium Game Day Marketing Opportunities

SCOREBOARD VIDEO ADVERTISING ƒƒ Scoreboard Commercial (season) - 30 sec...... $10,000 ƒƒ Scoreboard Commercial (season) - 15 sec...... $5,000 CONCOURSE BOOTHS ƒƒ Concourse Booth (season)...... $7,500 ƒƒ Concourse Booth (per game)...... $750 ADDITIONAL OPPORTUNITIES ƒƒ Charro Lodge Wristband Sponsor...... $10,000 ƒƒ Stadium Exit Coupon Distribution (per game)...... $5,000 ƒƒ Charro Lodge Exit Coupon Distribution (per game)...... $500 ƒƒ Charro Lodge Exit Coupon Distribution (season)...... $2,500 ƒƒ Charro Lodge Drink Punch Card Sponsor...... $5,000 ƒƒ Scorecard Sponsorship...... $4,500 ƒƒWeb Banner Packages...... $1,500–$6,500

Scottsdale Charros 10533 E Lakeview Dr, Scottsdale, AZ 85258 (480) 990-2977 [email protected]