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Home , North Queensland Stadium, The O2 Arena

Sports & Entertainment Executive Brief Customer Profiles

Oracle’s sports and entertainment customers rely on Oracle MICROS Simphony POS and its extensible architecture to deliver an exceptional experience, simplify operations and remain agile for whatever the future holds.

Adelaide Festival Centre Cbus Super Stadium

The Adelaide Festival Centre (AFC) is South Australia’s Cbus Super Stadium is home to the principal performing arts venue. As one of Asia Pacific’s (NRL) Gold Coast Titans. Located on the Gold Coast, in leading cultural centers, the management team has been Australia, the venue has a capacity for 27,690 pursuing a significant redevelopment and transformation seats and includes 24 food and beverage outlets. A long- initiative. standing Oracle customer, Cbus has been running Oracle technology to serve fans since 2012. A key aspect of the AFC’s future success is innovation through technology infrastructure and services. Impetus for change Accordingly, the AFC sought a technology partner to up Prompted by a successful and publicly recognized level their state-of-the-art facilities and management implementation of Oracle MICROS Workstation 310 and services to ensure the Centre is globally competitive and Oracle MICROS Simphony POS at North Queensland recognized as a leader in its field. Stadium, the customer, Stadiums Queensland, was motivated to upgrade its footprint including: Why Oracle was selected AFC selected Simphony Cloud, accompanied by Inventory • Oracle MICROS Simphony Management. Oracle met the AFCs strict evaluation criteria, • 109 of the Workstation 310 which included the following: • Oracle MICROS Simphony Gift and Loyalty cloud service for corporate members • Relevant experience and past performance • Capability and capacity to fulfil the purchaser’s requirements • Purchase price and ongoing fees • Project management experience • Quality of training material and documentation Friends Arena Arena

Friends Arena is Sweden’s national sport and Sitting on the bank of the River Thames in , The entertainment venue in Stockholm. The multi purpose is world renowned for hosting some of the most arena boasts a 75,000 capacity and thanks to its retractable popular entertainment acts from around the world. roof, hosts events all year round – whatever the weather. From to The Brits and the ATP World Friends arena is the home to the Swedish National Football Tour Finals, the O2 Arena holds events for up to 20,000 team and local Stockholm club AIK, alongside hosting stars people. The arena complex offers a host of entertaiment of the entertainment world in recent years such as The options including a variety of on-site restaurants, bars, a Swedish House Mafia, Beyonce, Coldplay and AC/DC. cinema, nightclub and even a shopping mall.

Why Oracle was selected Why Oracle was selected Friends Arena partnered with Oracle in 2019 to install 369 The O2 Arena has been an Oracle customer since 2017 and Oracle MICROS Simphony POS systems. runs 96 executive suits on Oracle MICROS Simphony POS.

The Simphony solution provides a single enterprise The Simphony solution enables in-suite ordering and platform for the venue’s array of concourse food and orders are sent to Oracle Kitchen Display Systems (KDS) to beverage outlets, restaurants and box seating/VIP areas. facilitate efficient order management and fulfilment. This allows The O2 Arena to make sure its VIP guests’ hospitality Key benefits of Oracle technology: experience is world class and hassle-free so they can focus on the action. • Integrated payments ensure swift transaction times during short service windows, meaning happier fans. • Food orders are interfaced into the Oracle Kitchen Display System (KDS) in real time, allowing Friends Arena to: - analyse service times - analyse order to fulfilment time - reduce wastage - identify potential staff training gaps - reduce the physical spaces between POS, kitchens and guest pick up points North Queensland Stadium

The Sydney Cricket Ground (SCG) is one of Australia’s North Queensland Stadium is Australia’s newest sports premier sporting and entertainment venues. Located in and entertainment venue and aims to deliver the ultimate Sydney, Australia the historic SCG boasts an impressive list fan experience. With a seating capacity of 25,000 and the of credentials, including Cricket, Australian Rules Football, ability to accommodate up to 40,000 patrons for concerts, Rugby League, Rugby Union, Football, Baseball and Cycling, North Queensland Stadium has been designed to meet as well as major concerts. guests’ evolving entertainment needs.

The SCG originally opened in 1886, and has been developed Partnering with Oracle over time to become the great stadium it is today. Its most Partnering with Oracle for the latest technology solutions recent redevelopment included the new Noble & Bradman is integral to its efforts to offer exceptional fan experiences Stand and Messenger Stand, which includes one of the that keep guests coming back. To achieve its goal, North largest video screens in Australia. Queensland Stadium will put into play the following:

Opened in 2013, the new stands have increased capacity to • Extending the Oracle MICROS Simphony POS platform around 48,000 and provided a much-needed improvement across its 29 food and beverage outlets to facilities, especially in the members area. • Three corporate experience bars and additional concession stands needed for special events Oracle partnership to facilitate technology upgrade • Digital menu boards will integrate with the Simphony Technology was an integral component of the upgrade and POS system to display concession choices, giving the the SCG’s ongoing partnership with Oracle allowed it to stadium the flexibility to change menu items easily – evolve its point of sale technology to meet guests’ changing depending on the event and preferred dining options needs and support growth, in particular: of the expected audience • 164 Oracle MICROS Compact Workstation 310 • Open API of the Simphony solution allows for swift • 15 Oracle MICROS tablets adoption and rollout of new payment methods, sales and customer engagement channels. The SCG is moving toward becoming a chashless stadium with order ahead and in-seat ordering key customer interactions • Robust and reliable MICROS hardware (workstations and tablets) - purpose built for the demanding stadium environment Great American Ballpark Schlitterbahn Waterpark

Great American Ball Park is a baseball stadium in Schlitterbahn is an American waterpark and resort owned Cincinnati, Ohio. With a capacity of 42,300, 63 luxury suites by Ohio-based company, Cedar Fair, which operates 13 and 28 concessions stands, it serves as the home of the amusement parks across the US. Cincinnati Reds, baseball’s first professional franchise. Cedar Fair is one of the largest regional amusement-resort Why Oracle was selected operators in the world. In 2019, Cedar Fair welcomed 27.9 The Great American Ballpark needed an enterprise million guests to its parks and reported $1.47 billion in platform with the ability to have extensive back-of-house annual net revenue. functionality. Why Oracle was selected The stadium selected Oracle MICROS Simphony POS Cedar Fair is an existing Oracle customer, however because of its ability to: Shclitterbahn was the first location to implement Oracle MICROS Simphony POS for the following key benefits: • Extend its offering to third party integrations via its open API • Enterprise capability to centrally manage its operations • Provide stable and robust software and hardware with and deliver centralized reporting 40+ years’ experience in hospitality technology • Ability to customize UI across the POS solution, above • Provide ruggedized hardware - Oracle MICROS and beyond core capabiliities Workstation 310 • Open API for integration to third party software • Deliver an event-based inventory system Oracle will be rolling out the Simphony solution across 12 additional theme parks/waterparks for Cedar Fair over this calendar year.

Reach out directly by phone US: +1 866-287-4736; UK: +44 207 5626 827; AU: 1300 366 386; LAD: 52 559 178 3146 | by chat or request a call back

Discover how Oracle MICROS Simphony POS can change the state of play at your stadium, arena or theme park.

Reach out directly by phone US: +1 866-287-4736; UK: +44 207 5626 827; AU: 1300 366 386; LAD: 52 559 178 3146 | by chat or submit an online inquiry